Retail News Magazine May 2024

SUMMER is officially here, and fingers crossed the Irish weather gods will sort themselves out and that the country will actually see some sunshine over the coming months.

With that in mind, we present the annual Retail News Summer Drinks special, where we look at the brands guaranteed to set sales soaring this season across Wines (Page 34), Beer & Cider (Page 46) and Spirits (Page 50). Meanwhile, Cormac Healy, Director of Drinks Ireland, argues that Irish policy makers need to reflect the Ireland of today rather than relying on tired stereotypes that simply serve to punish the majority of Irish drinkers, who consume alcohol responsibly (Page 30).

Elsewhere, our Chief News Reporter Pavel Barter explains how a host of representative groups, including CSNA, RGDATA and ISME, have joined forces to lobby the government for change when it comes to the rising costs of doing business here (Page 2).

Also inside, Sean Higgins from Future Proof Insights, explains how retail media could be set to redefine the retailer/supplier dynamic and bring a fundamental shift in the advertising paradigm (Page 24), and Catherine Hayes and Sinead Likely of Lewis Silkin share what employers in the retail sector need to know about the new right to request remote and flexible working (Page 56).

Kathleen Belton Editorial & Marketing Director

News

2 Strength in numbers: retailers join forces to make themselves heard.

4 Irish households benefit from supermarket deals during Easter.

5 FBD Insurance offers €140,000 advertising support to small Irish business; Aldi launch new mental health initiative for staff.

6 Over 51,000 food businesses to benefit from free FSAI learning portal; New survey reveals Irish loyalty to local food products.

7 Bord Bia Bloom returns to Phoenix Park.

TWIG Networking Lunch

11 The recent Today’s Women in Grocery networking lunch was the largest to date, raising €100,000 for colleagues in need in the retail and grocery sector.

Kerrygold

14 Kerrygold have announced a new addition to their line-up of leading products, with the launch of Kerrygold Cream Cheese.

Wholesale/Cash & Carry: Musgrave MarketPlace

16 Musgrave MarketPlace recently launched their new look Ballymun Food Emporium, following a €2.5 million makeover.

Food Waste

19 Danone are delivering an expert-led nutrition programme to support over 700 charities in the FoodCloud network to meet growing needs.

PJ Carroll & Co

20 From a small shop in Dundalk to part of a multinational business, PJ Carroll & Co has come a long way as the business celebrates its 200th anniversary.

Disposable Vapes

22 WEEE Ireland has warned vape retailers in Ireland that purchasing from an unregistered supplier could lead to substantial fines of up to €2,000.

Retail Media

24 Retail media is becoming the front line in the battle for the hearts and minds of consumers, with huge impacts and massive potential for retailers, writes Seán Higgins from leading consumer neuroscience firm Future Proof Insights.

Retail News Interview

30 Any legislation around alcohol in Ireland has to be cognisant of modern Ireland and not merely play to the agenda of vested interests, argues Cormac Healy, Director of Drinks Ireland.

Summer Stocking

34 The annual Retail News guide to the drinks brands set to fly off your shelves this summer season.

Employment Law

56 Since last month, all employees have a statutory right to request remote working, and employees who are parents or those with caring responsibilities have the right to request flexible working.

Retail market heats up for summer

Strength in numbers: retailers join forces to make themselves heard

GOVERNMENT policy measures are to blame for rising costs of business and it’s up to politicians to fix it. That’s the message from retail representatives who have teamed up in a coalition of small businesses to lobby the government for change. A Department of Enterprise study, published in March, revealed in a case study of an unnamed grocery firm which found that “more than half of the increase in the cost base” of the firm from 2019 to 2026 “will be a result of changes in government policy”.

Recent analysis from Ibec suggests new labour market policies, including the commitment to a Living Wage by 2026, the introduction of pension auto-enrolment, statutory sick pay, and increases to employers’ PRSI, will add over €4 billion to annual employer wage bills.

Furthermore, Tara Buckley, Director General of RGDATA, told Retail News, grocery is directly in the firing line: “The Government's own report found that convenience food retail is significantly impacted by employment changes. They put a figure of around 36% increase in the wage bill.”

ISME (Irish Small and Medium Enterprises) have launched a campaign to address spiralling labour costs, alongside other organisations. Neil McDonnell, Chief Executive of ISME, describes savejobs.ie as a “pledge to sign up to the common points of agreement between us. We’ve put people around the table who share a similar position: like CSNA and RGDATA.”

Tara Buckley described Save Jobs as

strength in numbers: “If we're not aligned with the broad spectrum of our wish-list, [policy makers] can divide and conquer. So it makes sense for us to come together on areas we agree upon and compel the Government to take action, because labour costs impact every small and medium-sized business in the country.”

A common area of concern between retailers and other industries, such as hospitality, is the desire to see a 9% VAT rate for foodservice. Save Jobs is calling for a permanent 9% rate, a reduction from the current 13.5%. “Typically margins on the grocery side are low and are high on the deli side,” said McDonnell. “So businesses have to decide: do I swallow this VAT increase or pass it on? Now we're the second most expensive consumer

jurisdiction in the EU and running close to the first: Denmark.”

Save Jobs is demanding reform of the National Minimum Wage, which ISME says benchmarks SME salaries with salaries in large firms, which pay €287.67 per week (38%) more: “Small business cannot afford to be benchmarked against such high wages. Use of public sector and multinational pay rates are therefore an unfair benchmark against which to set pay in small businesses.”

The campaign is calling for greater representation for small businesses on the Labour Employer Economic Forum

Tara Buckley, RGDATA Director General.

Neil McDonnell, Chief Executive of ISME.

[LEEF] and Low Pay Commission [LPC]. Small and medium businesses make up 99.8% of total businesses and employ 60% of workers in Ireland, according to Save Jobs, “yet the stakeholders on LEEF are the big employers and unions”. Neil McDonnell argued that there isn't any representation for small businesses on LEEF and LPC: “The LPC has become a social partnership-like structure. The unions are bleating on about collective bargaining and representation, while disregarding the need to talk to small employers.”

In line with the Department of Enterprise’s study into the impact of government measures, RDATA are calling for specific measures to help food shops. The organisation has sent a list of proposals to Taoiseach Simon Harris, as

well as TDs Heather Humphreys, Paschal Donohoe, Simon Coveney, Emer Higgins and Neale Richmond. These proposals include a targeted reduction in Employers PRSI to 6% (from 8.8%) until 2028 to facilitate the adjustment to the Living Wage and other new labour costs. The association is also seeking support around the employment of full-time students working in retail grocery SME stores on a part-time basis.

“A lot of our members give young people their first jobs when they are full-time students in school,” explained Buckley. “Those employees often stay working with them part time - a couple of shifts over the weekend, for example - while they're at college. We believe those students access a lot of value in our member stores. When those students go on to other careers, they often talk about how their first job was in a local shop and how they learned about customer service, punctuality, how to deal with problems etc.

“Our worry is that if the cost of employment increases, we’re going to have to reduce the hours because we can't afford to cover them. The Government pay a certain amount for people with a disability employed in our member shops, based on how many hours they work and what the employer pays them. The employer gets back a certain amount per employee, per hour. There's an opportunity to look at something similar in terms of full-time students.”

RGDATA are also calling on Government to address the “bureaucratic fog” around Accelerated Capital Allowances which assist retailers with sustainability investments such as Reverse Vending Machines for the new Deposit Return Scheme. These machines are costing retailers between €16k and €150k, insist RGDATA, yet government departments are not providing sufficient “guidance or support”.

The association also wants a special tax on insurance company profits if the benefits of reduced claims costs are not passed on. Buckley noted that insurance company profits increased by 55% in 2022, “but we're not seeing it in our premiums.”

Government has addressed rising labour costs via the recent Increased Costs of Business Scheme [ICOB], which closed registration at the start of this month. However, RGDATA has described the scheme as “limited in scope and application” since it “excludes many SME retailers with higher employee headcounts”. Tara Buckley argues that a “huge majority” of RGDATA members “who run medium-sized convenience stores or

small supermarkets in town centres are paying more than €30,000 in rates and don't qualify for the scheme. It's not targeted in a way that's going to help the sectors that have been identified as having the biggest cost increases.”

The Scheme, added Neil McDonnell, excludes retailers in rented or leased premises. In those cases, “the landlord is eligible for the ICOB, not the business”.

According to RGDATA, the Government is cognisant of the issues, having read retailer and SME proposals and pledged to include them in ongoing reviews. “We're hearing positive feedback that targeted measures will be taken around the Accelerated Capital Allowances, for example,” remarked Buckley. “But understanding where exactly the Government’s heads are at is still unclear.”

Responding to Retail News, Emer Higgins TD, Minister of State with responsibility for Business, Employment and Retail, acknowledged that “small firms have faced a number of challenges in recent years”. She pointed to the assessment of the impact of recent and forthcoming changes to working conditions, published in March by the Department of Enterprise, Trade and Employment, working with the Department of Social Protection: “The analysis underscores the sizeable gap in potential impact between different sectors of the economy. Among the most affected are the retail and hospitality sectors and this is something I am acutely aware of and want to support.

“Reflecting the findings of the assessment regarding the increased costs of business, Minister Peter Burke and I, along with other Fine Gael Cabinet colleagues, will shortly bring to Government a proposal of a number of policy responses to target support at small firms,” she maintained. “In addition to this, we are working to accelerate the roll-out of a fully functioning National Enterprise Hub to better support and inform businesses. Earlier this year, €257 million was provided for the Increased Cost of Business (ICOB) Grant which was set up in a way that makes it easily accessible to smaller businesses, who voiced having difficulties availing of previous schemes. My ambition as Minister is to make grants easy to access by removing as much red tape as possible.

“Supporting small businesses is a key priority for me in my new role as Minister of State with special responsibility for Business, Employment and Retail and I want every business owner, regardless of size, to know that they have a support in our Government.”

Emer Higgins TD, Minister of State with responsibility for Business, Employment and Retail.

Irish households benefit from supermarket deals during Easter

TAKE-HOME grocery sales in Ireland increased by 4% in the four weeks to April 14, 2024, according to the latest data from Kantar. April was a strong month, with shoppers spending more in-store than usual in preparation for the Easter and school holidays. Volumes per trip increased slightly by 0.4%, as did visits to store (up 1%), with shoppers making 21.5 trips on average over the month of April. Average price per pack grew more marginally this month at 0.7%.

Grocery inflation stands at 2.9% in the 12 weeks to April 14, 2024, down 12.9 percentage points compared to April 2023. Although value sales are up this month, grocery price inflation is the real driving factor behind this rather than increased purchasing.

“This is the twelfth month in a row that there’s been a drop in grocery inflation, so more good news for consumers,” revealed Emer Healy, Business Development Director at Kantar. “It’s the lowest inflation level we have seen since March 2022. What’s more, our latest pressure group survey shows that Irish consumers have a more positive outlook, with fewer people struggling financially thanks to the easing of inflationary pressures. Around a quarter of shoppers admit they are still struggling, and while this is still significant, it’s a big improvement on the 32% who reported the same last October [Source: Kantar Worldpanel LinkQ pressure groups survey, February 18, 2024].”

Shoppers in Ireland remained on the hunt for value when it came to their Easter purchases, with 24.9% of sales going through the till being for items on promotion, down 3.7% since January 2024. This was higher for Easter eggs, with over 43% of value sales on promotion.

growth of 12.9% when compared to this time last year. Brands also saw growth over the 12 weeks at 3.9%, slightly behind the total market.

Retailers also pushed own label lines to get Irish shoppers through the doors. Sales of own label products performed strongly, growing ahead of the total market at 6.5% year-on-year and holding value share just shy of 48%. Over the latest 12 weeks, shoppers spent an additional €97 million year-on-year. Premium

“An early Easter didn’t affect seasonal confectionary sales this year, as spending topped €23.9 million for the first time ever in the days leading up to Easter Sunday,” noted Emer Healy. “While rising prices played a major role, the number of chocolate Easter eggs sold in the seven days to Easter was also 22% higher than this time last year, with nearly 34% of Irish consumers buying one during this period. A record €9.9 million was spent on Easter eggs alone, while many also opted for hot cross buns, with shoppers spending over €1 million over the week, up 7.7% on last spring.”

Online sales were up 19.5% year-on-year, with shoppers spending an additional €33 million on the platform. New shoppers contributed an additional €14.1 million to online’s performance, alongside more frequent and larger trips boosting online’s sales.

Dunne Stores hold 23.9% market share, with growth of 8% yearon-year. Dunnes’ growth stems mainly from more frequent trips, up 4.1%, together with new shopper recruitment, which contributed a combined €32.8 million to their overall performance.

Tesco hold 23% of the market, up 7.6% year-on-year. Tesco have the strongest trip frequency growth amongst all retailers, up 8.9% year-on-year, which contributed an additional €62.3 million to their overall performance.

SuperValu maintain a share of 20.4% of the market, with growth of 3.5%. SuperValu shoppers make the most trips in-store compared to all retailers, an average of 21.8 trips, and have the strongest growth in volume per trip amongst all retailers, up 5.8%, which contributed an additional €37.4 million to their overall performance.

Lidl claim 13.6% share, with growth of 6.4% year on year. More frequent trips contributed an additional €33 million to their overall performance. Aldi hold 11.5% market share, with new shopper recruits alongside more frequent trips contributing an additional €8.4 million to their overall performance.

Emer Healy, Business Development Director at Kantar.

FBD Insurance offers €140,000 advertising support to small Irish business

FBD Insurance have launched an advertising support package worth €140,000 for seven Irish SMEs nationwide, including a Londis store. In recognition of the contribution SMEs make to the Irish economy and the rising cost of doing business they are experiencing, FBD Insurance have selected seven SMEs nationwide for an exclusive support initiative.

Each business will avail of an advertising package valued at more than €20,000. The selected SMEs represent diverse sectors, ranging from food and hospitality to retail, and hail from all corners of the country.

Partaking businesses are: Mezze, Tramore, Co. Waterford; McKenna’s Londis, Drung and Buncrana, Co. Donegal; Perry Street, Cork City, Grange and Ringaskiddy, Co. Cork; Áibhéil of Adare, Co. Limerick; The Beach Bar, Templeboy, Co. Sligo; Green Earth Organics, Co. Galway; and The Coffee Lab/ Brew Town Coffee Roasters, Dublin. Each business taking part is an FBD customer and is benefitting from an advertising package placing them in a prime Out of Home billboard location to ensure they can reach the largest possible

audience. The advertising bundle also includes radio, print and digital advertising.

All seven businesses will also be featured across Ireland’s largest Out Of Home billboard in Dublin City Centre which will enhance exposure of the businesses and help them reach new audiences.

“Customers and communities across our 34 branches nationwide are at the heart of everything we do at FBD Insurance,” explained Sharon Treanor, Head of Marketing at FBD Insurance. “We are always ready to support customers and are delighted to take this support one step further through the launch of this targeted advertising package, which we hope goes some way to assist businesses through the current cost of doing business challenges.

“Advertising is a key way for businesses to tell their story and reach new customers but can often be overlooked during challenging economic times,” she continued. “We look forward to seeing our customer stories featured all across the country as part of this campaign and are confident that this support will have a positive impact on their business growth journey.”

Aldi launch new mental health initiative for staff

ALDI have announced a new partnership with the Elephant in the Room initiative (EITR), a mental health awareness campaign designed to promote open conversations about mental health and wellbeing in the workplace.

The Elephant in the Room initiative is an exciting approach to breaking down mental health stigmas by proactively promoting and encouraging safe spaces for open discussion around mental health in the workplace.

Centred on an impressive and eye-catching four-foot-tall elephant sculpture, Aldi's personalised sculpture will reflect the brand's commitment to supporting good mental health and wellbeing. The sculpture acts as a visual reminder of the value of addressing mental health head on and of not being afraid to confront the proverbial “elephant in the room”.

“We are excited to collaborate with Aldi as a new partner of this impactful initiative,” noted Brent Pope, Co-Founder of Elephant in the Room. “Our vision is to help and support as many Irish people, businesses and organisations as possible in promoting good mental health and breaking down the barriers to openly talking about our mental health in the workplace. We encourage more organisations to follow Aldi’s lead and show their commitment and dedication to raising awareness about mental health by starting these important conversations at work.”

Brian O’Shea, HR Director at Aldi Ireland, said: “For Aldi, the well-being of our almost 5,000 colleagues is a top priority. They are the heartbeat of our business, and we want to ensure that they know that there is a safe space for employees to discuss any mental health issues or concerns, so that they feel heard and

supported by the wider Aldi family…By embracing the Elephant in the Room initiative, we are taking another important step forward in cultivating a workplace culture that prioritises mental health and wellbeing, as well as a supportive environment that empowers colleagues to address the elephant in the room.”

Meanwhile, Aldi have announced that work has commenced on their second Ennis store, located in Westpoint Retail Park, creating 30 new permanent jobs in the locality, investing €3.5 million in the building of the new store, as well as 50 jobs during the construction phase. The environmentally friendly store is expected to open later this year.

McKenna’s Londis, Drung and Buncrana, Co. Donegal, is one of the recipients of the FBD advertising support package.

Pictured at Aldi’s Elephant in the Room unveiling were Stephen Butterly, Head of Fundraising & Business Development, Aware Ireland, with Linda Djougang, Aldi IRFU Ambassador; Brent Pope, Founder of Elephant in the Room; and Brian O’Shea, HR Director, Aldi Ireland.

Over 51,000 food businesses to benefit from free FSAI learning portal

THE Food Safety Authority of Ireland (FSAI) have launched a new ‘Learning Portal’, an easy-to-navigate digital platform designed to consolidate best-in-class compliance training content and resources on food safety and hygiene. The introduction of this new desktop and mobile compatible learning portal aims to strengthen adherence with food safety legal requirements and supplement the food safety training provided by food businesses to their staff.

The new learning portal, now available to more than 51,000 food businesses, is free to use and offers a wealth of specialised content to assist users in keeping up to date with the latest food safety requirements. The learning portal's materials can be easily incorporated into food safety courses, staff meetings or used for self-learning, allowing learners to study at their own pace and convenience. It was developed to assist in building compliance by food businesses and it includes eLearning modules, webinars, short videos and explanatory materials covering a broad range of relevant topics.

“The launch of the learning portal underscores our commitment to ensuring the highest level of food safety standards are achieved across Ireland,” explained Dr Pamela Byrne, CEO, FSAI. “It is imperative that all food businesses recognise the importance of food safety training and the consequences if their staff are

not properly trained. Untrained staff can lead to serious noncompliances, which can put consumers’ health at risk. It is the food business’ legal requirement to ensure the food they are producing, selling or distributing is safe to eat. We believe ongoing training and development is an essential component of every food business. I strongly encourage all food businesses across the country to avail of this free resource to assist in creating an ongoing positive culture of food safety compliance in their business.”

The primary content areas of focus include:

Food safety culture: This module provides guidance on how to develop and maintain an appropriate food safety culture in a food business, in order to be able to demonstrate this to inspectors and customers. Food safety is legally required to be placed at the core of every food business.

Food safety controls in Ireland: This module outlines the role of the FSAI and other official agencies responsible for supervising food businesses in Ireland. It also provides training and information around the latest resources and supports available to food businesses to ensure the highest standards in operational food practices.

Why food safety matters: A module designed to highlight and create understanding around the importance of food safety in protecting the public health and the risks associated with noncompliance.

Product recall: In line with the latest Irish and EU legislation, this topic includes easy to understand short videos outlining what steps need to be taken in the case of a product recall.

Visit https://learningportal.fsai.ie/ to avail of the resource.

New survey reveals Irish loyalty to local products

ALMOST three-quarters (72%) of Irish people feel a greater sense of loyalty to local food products, according to a new survey carried out by SuperValu.

This sentiment is particularly timely with the launch of this year’s Food Academy producers, emphasising the profound connection Irish people have with locally sourced food.

21 new Food Academy producers will be debuting their products on the shelves of their local SuperValu store for the first time. This year's product lineup encompasses a diverse array of products, ranging from adaptogenic powders, 72-hour fermented sourdough bread to indulgent cheesecakes, savoury Latin snacks, hot honeys, lactation cookies, Korean sauces, and even plant-based dog treats! It presents an exciting opportunity for customers to experience these new creations from a remarkable group of producers right in their local stores.

“At SuperValu, we have supported the Food Academy programme for over a decade now, and it is wonderful to see that talent and innovation continues to grow in this industry,” noted Ciara McClafferty, Trading Director at SuperValu. “We are always blown away by the level of applications each year and choosing the successful producers to come onto the programme is never an easy task – which in itself is a testament to the calibre of producers

in our country. I would like to congratulate our 21 successful producers who are beginning their journey with the Food Academy this year.”

Pictured at the launch of the 2024 Food Academy programme in Dublin, are participants Jennifer Simpson, Founder of Nancy’s Fancies, and Sami Schmidt, Founder of Outdoors Herbalist, alongside Carmel Biggane, Food Academy Manager, SuperValu, and participant Niall Sabongi, Founder of Seafood Suppers.

Dr Pamela Byrne, CEO, FSAI.

Bord Bia Bloom returns to Phoenix Park

BORD Bia Bloom, Ireland’s favourite festival of flowers, food and fun, is returning to the Phoenix Park, Dublin, this June bank holiday weekend (May 30 - June 3), promising attendees a great day out with its colourful collection of show gardens, tantalising displays of Irish food and drink, inspiring talks and demos, and live interactive entertainment for visitors of all ages.

Now in its 18th year, the festival expects to welcome more than 100,000 visitors over five action-packed days for another experience that is rooted in sustainable living.

“We are immensely proud of how Bord Bia Bloom has developed as a unique festival experience,” revealed Jim O’Toole, CEO, Bord Bia. “Bloom was originally founded to provide a premier platform for showcasing Irish horticulture, food and drink and we have succeeded in delivering on this vision. As we look forward to the eighteenth year, the festival is more relevant than ever. Bloom offers visitors the opportunity to sample quality products and innovations, while also providing an interactive, national platform to address important societal issues and hear stories from communities around Ireland.”

According to Laura Douglas, Head of Bord Bia Bloom and Brand Partnerships, “A ticket to Bloom promises a great day out, whether coming with friends, a partner or family. With our beautiful show gardens, live entertainment, fantastic selection of food and drink and five stages jam packed with talks and demos, there is simply no other festival like Bloom in Ireland!”

Drum and Laura Douglas, Head of Bord Bia Bloom, at the official launch of Bord Bia Bloom.

Across five stages in the 70-acre site, visitors can discover tips and tricks on gardening, gastronomy and sustainable living in a series of talks and demos. The bustling Food Village will feature almost 100 of Ireland’s leading Irish food and drink companies along with a host of foodie features. Attendees can also enjoy live cookery demonstrations from some of Ireland’s leading chefs, including Darina Allen, Neven Maguire, Catherine Fulvio, Rory O’Connell, Fiona Uyema, Edward Hayden, Trisha Lewis, Adrian

Martin, Erica Drum, Shane Smith and Brian McDermott. The Quality Kitchen stage will also host interviews with more than 40 Irish food producers.

On the Sustainable Living Stage, 40 insightful talks will take place throughout Bloom, which will tackle issues such as food waste, plastic pollution, the importance of pollinators, while sharing sustainable food solutions, tips for home energy saving, natural skincare hacks and much more! A series of expert panel discussions will be MC’ed by broadcaster Suzanne Campbell.

At the centre of Bord Bia Bloom, a total of 22 small, medium and large show gardens and feature gardens will reflect colourful examples of the most recent trends and advancements in garden design.

Meanwhile, the Garden Stage will welcome Bloom show garden designers past and present, garden experts such as Fiann Ó’Nualláin (Holistic Gardener), Monica Alvaréz (Super Garden Judge) Jimi Blake (Huntingbrook Gardens), Paul Smyth (RHSI Bellefield House), Niall McAuley (Gardening influencer); along with specialist plant nurseries, floral art groups, conservation groups and more for a mix of inspirational, helpful talks about gardening and garden design.

There is also plenty to do for all the family with live entertainment on the Main Stage, while the ‘Budding Bloomers’ area promises to keep children engaged and entertained with a food school, workshops on bugs, books, birds and bubbles; games, toddler play area and much more! RTÉjr will offer a selection of science and magic shows. For shopping enthusiasts, the Design & Crafts Council Ireland area, the indoor Retail Pavilion and outdoor retail area and the Plant Emporium will feature an array of quality products for home and garden.

Finally, RTÉ Radio 1’s Roadcaster will be onsite over the weekend with a mix of live broadcasts from RTE 1’s Countrywide, and Lyric FM’s Niall Carroll, Lorcan Murray and Evelyn Grant. The Main Stage will host Lyric FM’s Marty in the Morning and Simon Delaney, along with special guests and performances from musicians.

Twins AJ and Brooke Stewart (5) from Swords, Co. Dublin, with chef Erica

Celebrity chef Catherine Fulvio will be returning to Bord Bia Bloom 2024.

Coca-Cola launch Thank You Fund for 2024

PICTURED are Talking Bollox podcast hosts Terence Power and Calvin O’Brien, with Ellie Sue (centre) as the Coca-Cola Company and its strategic bottling partner Coca-Cola HBC Ireland and Northern Ireland have teamed up with rising stars of the Irish podcast scene, Talking Bollox, to mark the launch of the 2024 Coca-Cola Thank You Fund. The Coca-Cola Thank You Fund encourages non-profit community groups that empower young people to apply for a grant share of €200,000 before Friday, May 24. This year's campaign kicked off with a special live episode of Talking Bollox recorded in Bradog Youth Service in Dublin 1. Previous recipients of the Coca-Cola Thank You Fund joined the audience as guests to this special live event. Now in its 14th year, the Coca-Cola Thank You Fund is committed to fostering education, employability, and environmental leadership among young people aged 16-25 across Ireland and Northern Ireland.

Family-owned Irish bakery secures

Aldi call for applications for Community Grants Programme

ALDI Ireland have launched their 2024 Community Grants programme, which features an expanded offering to mark 25 years of Aldi in Ireland. Aldi are calling on charities and community organisations to nominate themselves for a €500 Aldi gift card by visiting their local Aldi store. For 2024, to coincide with Aldi Ireland’s 25th anniversary, the retailer will also be selecting 26 charities or community groups, one per county, to receive an additional support of €2,000 worth of Aldi gift cards.

Pictured at the launch of Aldi’s Community Grants Programme for 2024 are Paul O’Connell, Aldi IRFU Ambassador, Kevin the Carrot, Lizzy Walton, Events Manager at Laois Offaly Families for Autism, a recent recipient of the Community Grants programme, and her son Ryan Walton, with Rachel Nugent, Aldi National Sustainability Manager.

major M&S deal

THE family-owned Dublin-based Milish Bakery has secured a multi-million deal with retailer Marks & Spencer to supply its signature muffins to 640 M&S stores throughout the UK and Ireland. Milish muffins stocked in M&S will be produced using only fresh, free-range M&S Select Farm Irish eggs and fresh buttermilk, ensuring quality for customers across Ireland and the UK. “As part of our ambitious growth plans, we are dedicated to doubling the number of Irish suppliers we collaborate with, reflecting our commitment to sourcing highest quality Irish products which offer real value to our customers,” noted Eddie Murphy, Country Director for Marks & Spencer Ireland and Northern Ireland, pictured (left) with Gillian Wilson, Head of Marketing at Milish, and Gary McCarney, Tech Director at Milish.

Butcher brings six-figure boost to Donaghmede

KERRIGAN’S Craft Butchers have announced the opening of a new state-of-the-art store in Donaghmede Shopping Centre. Representing a significant sixfigure investment. The move highlights the business’ resilience, with the traditional craft of butchery facing a multitude of challenges in recent years. The 1,000 square feet unit opened following a 12-month design process, and with an estimated footfall of 60,000 per week, Donaghmede Shopping Centre has become an important location for the business since its arrival in 1973. Pictured at the launch are Shane and Barry Kerrigan with their mother Mary.

Limerick store celebrates €8.9 million Lotto win

STAFF at G O Stores in Garryowen, Limerick City, were celebrating after it was confirmed that they sold the winning ticket for the April 20 Lotto jackpot worth €8,970,934. This isn’t the first big win at the store; in 2005, G O Stores was also the site of Ireland’s most famous EuroMillions win, when Dolores McNamara won a jackpot prize worth over €115 million. The winning Quick Pick ticket was purchased on the day of the draw at G O Stores, which is situated in the heart of the Garryowen community on the outskirts of Limerick city. “We’re back on the map for a lottery win, big time. It’s been almost 20 years since we sold the winning EuroMillions ticket to Dolores (McNamara) but this win is just as magical,” noted store owner Tom Brosnan (pictured).

Aldi launch Mamia First Infant Milk

ALDI have launched Ireland’s only private label baby formula, Mamia First Infant Milk, available in all 161 Aldi stores since April 22. To coincide with the launch, Aldi revealed the results of a survey which found that on average, Irish families are spending over €120 per week (€121.82) on groceries, with 70% (€85.47) of that weekly spend on baby products. 66% of parents find it financially challenging to cover the cost of all baby products, with one in five constantly cutting back on other purchases. The survey, conducted by Bounce Insights among 686 parents of children aged four and under, found that the vast majority of parents are showing cost-conscious behaviour by shopping around for baby products based on special offers or deals, with one in three shopping around all the time.

IGBF Fun Runs a great success

THIS year’s Irish Grocers Benevolent Fund (IGBF) Fun Run for the first time expanded to include both Dublin and Cork locations. April 13 saw the annual event at Leopardstown Racecourse, with a new leg taking place at Mallow Racecourse on April 20. The Dublin event saw enthusiastic participation with 525 runners, while the inaugural Cork event attracted 170 participants. Combined, these events raised a significant €35,500, contributing crucially to the IGBF’s mission. The events in Dublin and Cork highlighted the healthy competition among participants, with families and corporate teams alike joining in. The Aldi team emerged victorious in the corporate category. The success of the IGBF Fun Run at both locations would not have been possible without the generous support of sponsors, Barry Group, Keeling’s, National Lottery, Yoplait and FMI, whose contributions have been crucial in making these events successful and impactful.

Tirlán and Baileys celebrate 50 years in partnership

TIRLÁN and Baileys Irish Cream Liqueur are celebrating 50 years in partnership by opening applications for their third successive Sustainable Farming Academy. 20 farmers are again invited to enrol for the fully-funded year-long University College Cork (UCC) Diploma in Environment, Sustainability and Climate, which begins in September. Pictured at the event were this year's Bursary Award winners, Michael Ryan, Sinead Cusack and Joshua Mills, along with Seán Molloy, CEO Designate, Tirlán; Aine Kavanagh, Marketing Manager, Baileys Global Brand Team at Diageo; Aisling Gorman, Global Sustainability Marketing Director at Baileys, and John Murphy, Chairperson, Tirlán.

Cashel Farmhouse Cheesemakers celebrate 40 years

CASHEL Farmhouse Cheesemakers proudly marked their 40th anniversary as an independent, family-owned business with a big win for their Cashel Blue cheese at the prestigious British Cheese Awards. Cashel Blue was awarded the much-coveted title of Reserve Champion and Best Blue Cheese, a testament to its exceptional quality and craftsmanship. This recognition marks a historic moment for Irish cheese, as it is only the second time in the history of the competition that an Irish cheese has achieved such prestigious recognition. In celebration of its 40th anniversary, fans can participate in exciting social media competitions for a chance to win exclusive prizes. Plus, Cashel Farmhouse Cheesemakers will share new recipes on their website, www.cashelblue.com, showcasing creative ways to enjoy Cashel Blue cheese, while the brand has launched special 40th anniversary celebration packs.

Carlingford Oyster Company invests in new production facilities

THE award-winning Carlingford Oyster Company have improved efficiencies and the quality of their harvest, following an investment of more than half a million euro in new machinery and production facilities. The Co. Louth business, which celebrates its 50th anniversary this year, is producing 250 tonnes, the equivalent of 2.5 million oysters, a year, and has its eyes set on increasing exports to Europe. The business invested €535,000 in upgrading its facilities, with the support of a €142,000 grant under the Brexit Sustainable Aquaculture Growth Scheme recommended by the Seafood Taskforce established by Minister for Agriculture, Food and the Marine, Charlie McConalogue TD and implemented by Bord Iascaigh Mhara (BIM). Pictured are Kian Louët Feisser and his wife Mary from Carlingford Oyster Company.

Industry News

Tesco unveil new meat ‘pillow packs’ that use less plastic

TESCO Ireland have unveiled plans to roll-out a new, more sustainable packaging format across their fresh minced meat products. The move follows a trial last year, where the retailer replaced the traditional plastic tray and film lid with a pillow pack on all 470g packs of Tesco Irish lean steak mince. Following a successful trial, the retailer has now made the decision to use pillow pack on their beef, lamb, and pork mince meats, of which there are more than 14 products in the range. Pillow packs are the opposite to vacuum packs. The slightly inflated ‘pillow’ keeps the mince in perfect condition and prevents it being compressed at all. “Pillow pack packaging uses 68% less plastic and guarantees the same high-quality appearance, and importantly, taste,” noted John Brennan, Fresh Food Category Director, Tesco Ireland.

NutriQuick and Aldi sign €10 million deal

NUTRIQUICK and Aldi have signed a new deal worth over €10 million, which will see the company supply healthy ready meals and protein pots to the discount retailer. “We’re delighted to have secured this new contract with Aldi. It means even more customers will get the opportunity to enjoy NutriQuick’s healthy, Irish, nutritious meals. Aldi's support also means we can expand our facility in Blessington and create new jobs,” noted Dean Siney, Founder & Managing Director of NutriQuick. Billy Carr, Buying Director at Aldi Ireland, described NutriQuick as “very much part of the Aldi family in Ireland”. Pictured at the announcement are (l-r): Dean Siney, Founder & Managing Director of NutriQuick; Louth ladies gaelic footballer, Eimear Murray; Galway gaelic footballer, Shane Walsh; and Billy Carr, Buying Director, Aldi Ireland.

GM Marketing and Tilda celebrate 20 year partnership

IRISH company GM Marketing, is celebrating a landmark 20 years of exclusively distributing Tilda products on the island of Ireland. “Since 2004 we have been bringing Tilda products to stores and households across Ireland and the relationship today is as strong as it has ever been. We’re passionate about working with brands that share our values and Tilda is a great example. Their new Masterbrand campaign beautifully reflects their place in the homes and hearts of Irish people and we’re proud to be their partners in Ireland,” said Ruth Jenkinson, Principal Controller, GM Marketing, pictured (third from left) with Jorrit Schrauwers, National Account Manager, Tilda; Tony Jones, Director of Sales, Tilda; Arthur Bennett, Category & Insight Manager, Tilda; Henda van der Walt, Shopper Marketing & Ecommerce Controller, Tilda; and Gerard McAdorey, Managing Director, GM Marketing.

Kellogg’s GAA Cúl Camps

to bring diversity and inclusion to the fore

KELLOGG’S and the GAA have stressed that Kellogg’s GAA Cúl Camps for 2024 will highlight the importance of diversity and inclusion by offering spaces to children of migrant families across the country. Working in collaboration with the GAA and the Irish Refugee Council, spaces will be made available at a number of clubs across a wide breadth of the country, for children to experience all things GAA for a day, with the option of staying for the full week of activity if they wish. To demonstrate their genuine commitment to getting these children involved, Kellogg’s will also support these families by providing transport to and from each Kellogg’s GAA Cúl Camp. Pictured at the launch of the 2024 Kellogg’s GAA Cúl Camps are Dublin ladies footballer Sinead Goldrick, and former Leitrim hurler Zak Moradi, with pupils from St Laurence O'Toole’s National School in Dublin 1, from left, Tawsif Ahamd, aged 13, Amelia Lilly Kelly, aged 10, Katie Conroy, aged 8, Makar Sviderski, aged 13, Max Learmouth, aged 8, and Maddie Moir, aged 10.

Initial Hygiene introduces Signature Scent

INITIAL Hygiene, one of Ireland’s leading providers of washroom hygiene, vending, and floor mat solutions, have launched their new Signature Scent air freshener, a revolutionary product designed to elevate washroom experiences. Signature Scent boasts patented vibrating mesh technology, which sees 2,000 laser-cut holes vibrate to produce an ultrafine mist, which is significantly lighter than an aerosol, to ensure consistent fragrance for up to 90 days. This innovative approach, which does not require electrical supply, enhances reliability and consistency of scent, while minimising battery waste, making it a more sustainable choice for environmentally conscious consumers. For more information, visit www.initial.ie

TWIG lunch a resounding success

The recent Today’s Women in Grocery networking lunch was the largest to date, raising €100,000 for colleagues in need in the retail and grocery sector.

THE great and good of the grocery and retail sector turned out in force for the TWIG (Today’s Women in Grocery) Networking lunch at the Dublin Royal Convention Centre on Friday, May 3. A sum of approximately €100,000 was raised this year, including €25,000 from the day’s raffle. Since its inception, TWIG has consistently been a key part of the fundraising efforts of the Irish Grocers Benevolent Fund (IGBF) charity, which helps those in the sector going through testing times.

With an attendance of 624, it was the largest – and arguably most successful – TWIG event to date. Those present also heard an insightful and inspiring panel discussion - with the theme of ‘Defining You’ – which featured Michelle Vance, Chief Executive Officer, Lily O’Brien’s; Charlene Flanagan, Entrepreneur and Co-Founder of Ella & Jo Cosmetics; Maeve McCleane, Chief People Officer, Lidl Ireland & Northern Ireland; Sinead Crowther of Soothing Solutions; and Brendan Courtney, Presenter, Entrepreneur & Co-Founder of Lennon Courtney.

Sharing their journey to success Sonya Lennon did a superb job as MC of the event and invited the panel to share

Mary McBride, Head of Retail at Bewley’s Coffee and TWIG Chair, addresses attendees.

their journey to success in the industry, diving into the experiences and decisions that contributed to their personal growth and professional success. From pivotal decisions to impactful relationships, the panel offered vivid insights into the experiences and attitudes that shaped their careers.

Michelle Vance of Lily O’Brien’s told

the audience that she had never really considered being a CEO until the opportunity unexpectedly presented itself several years ago, just as the pandemic hit, and she decided to embrace it.

“It was a crazy time given that so many shops were shuttered and fully stocked, and sales in the foodservice and airline industry took a big hit,” Michelle recalled. “We are now back to pre-Covid sales [with a 30% increase in retail last year] but the next huge hurdle we are facing is the cost of cocoa – which was risen by up to 100%.”

Michelle admitted that “right now, around 70% of myself is work” but that her weekends are “all about family and catching up on time with my children.”

Bringing the craziness to work Maeve McClean of Lidl said that “she takes all of herself to work” and that includes all aspects of her personality, because she believes that enriches what she brings to the table.

“I’ve a hugely supportive team – there is no way I could do this job otherwise. But I believe it’s really important to not have a work self and a separate self. I take all of myself, including my craziness, to work,” Maeve laughed. “It’s important to feel

The TWIG Committee, pictured at the recent networking lunch.

TWIG Networking Lunch

TWIG Person of the Year winner

Estelle Johnston, Diageo, pictured with Lorraine Butler, CEO UK & Ireland, CPM, at the Today’s Women in Grocery networking event.

comfortable in your own skin and be who you are – that will bring out the best of your talent and skills.”

Charlene Flanagan of Ella & Jo Cosmetics said that her professional and personal lives are very much intertwined as she had a small baby, and another one on the way, when founding the business.

“I was turning up to work after so little sleep, but I was determined to do everything to make this business succeed, and my founding partner would tell you

that too! I share a lot of what I do on social media, so people do get to see how I am –and while the huge majority of commentary I receive is supportive, I did go through some dark times too until I decided to completely ignore them [the detractors] and I have not looked back since,” Charlene said.

Sinead Crowther of Soothing Solutions – who is rearing four children herself – was eking out a living when her son suffered third degree burns in an accident and she decided that it was time to put her ‘Dragon’s Den’ idea into motion. "So I googled how to make a product from scratch and up came Enterprise Ireland,” Sinéad remembers. “A few days after I applied to them, I got a call from Dundalk IT about the New Frontiers programme which would help me get my product off the ground. I think what defines me is that I am from Finglas and I never forget that. I’m proud of where I come from and what I’ve achieved and it grounds me, along with my family and friends there.”

Brendan Courtney was the first Irish TV presenter to come out as gay in 1991, two years before homosexuality was decriminalised in Ireland. “We really have come such a long way, but back then it was not the norm,” he admits. “I had major support from the people who really cared about me when I came out, and that was what mattered. I’m very comfortable in my own skin and that will always give you more confidence. In business, I just come

Panellists (l-r): Michelle Vance, Lily O'Brien's; Sinead Crowther of Soothing Solutions; and Maeve McCleane, Lidl Ireland and Northern Ireland; at the TWIG networking lunch.

Panellists Charlene Flanagan & Brendan Courtney at the TWIG networking event.

up with random ideas and note them down or text them to Sonya [Lennon, Brendan’s business partner]; she is one that runs that show and makes it all happen, and I’m so lucky in that regard!”

Going from strength to strength

Mary McBride, Head of Retail at Bewley’s Coffee and Chair of TWIG, said she was proud to be standing in a huge room of attendees and remembered back to the first event that had began with just 160 guests, reflecting on how successful and popular the fundraiser had become.

“We are all very lucky to be here today; there are many less fortunate than us and it is through the initiatives and fundraising of TWIG and the IGBF that we strive to help and assist those who need it most,” Mary noted. “It’s fantastic to see the TWIG annual networking lunch go from strength to strength each year, and become a ‘must attend’ calendar event for the grocery, food and retail sector. I would like to thank the TWIG committee for all their support in hosting our largest and most successful

event since we began in 2016, and a big thank to all our sponsors for continuing to support this fundraising lunch and the IGBF charity.”

TWIG Person of the Year

Mary also announced Estelle Johnston from Diageo as the TWIG Person of the Year winner for 2024. Sponsored by CPM and in its second year, the award looks to recognise the unsung heroes of our industry, who are instrumental in delivering success behind the scenes but whose contributions may not always be visible to the wider industry. Shortlisted from five finalists, Estelle, called out amongst her peers for the amazing support which she gives to others and her ‘unwavering passion for progress, delivery and people’, will now benefit from a yearlong coaching and mentoring programme to the value of €2,000.

Estelle was a worthy recipient, who despite juggling lots of challenges in her Quality Operations role, is always available to coach and mentor those around her,

both personally and professionally. “Quietly unassuming, always with a smile, with the patience of iron yet the determination of steel, her passion for progress, delivery, and people” was remarked on as “admirable”.

This year’s lunch was kindly sponsored by Musgrave, Diageo, CPM, and Suntory Beverage and Food Ireland.

Pictured are (l-r): Sinéad McGinn, Head of Marketing Finance & Strategy, Diageo Ireland; and Hilary Quinn, Marketing Director, Diageo Ireland.

Sharon Yourell Lawlor and Sonya Lennon at the TWIG networking event.

The team from Suntory Beverage and Food Ireland at the TWIG lunch.

Sharon Buckley, Group Commecial Director, Musgrave, and the Musgrave Group team at the TWIG lunch event.

Kerrygold introduce new Cream Cheese range

Kerrygold have announced a new addition to their line-up of leading products, with the launch of Kerrygold Cream Cheese.

BEST known as Ireland’s favourite butter brand, Kerrygold will be entering a new category in Ireland for the first time with the introduction of Kerrygold Cream Cheese this summer.

Made in Ireland from the milk of Irish grass-fed cows, Kerrygold Cream Cheese is made with natural ingredients. It is a versatile, high-quality addition to anyone’s table, perfect for snacking, spreading and enhancing the mealtime experience, particularly for those who prioritise great taste and unrivalled quality. Launching with three main flavour profiles - Natural, Garlic & Herb, and Sweet Pepper & Chillithe range is curated to appeal to an array of consumer taste preferences, delivering the rich and unique taste that Kerrygold is known for.

A unique and exciting proposition

The arrival of Kerrygold Cream Cheese on Irish supermarket shelves will give foodlovers more choice in the category from a brand they can trust, offering a unique and exciting proposition that combines Kerrygold’s reputation for quality with a fresh new taste. The brand’s synonymity with natural, wholesome and great-tasting dairy products, brings familiar and trusted qualities to the category, while each flavour ensures there’s something for all to enjoy, especially those seeking inspiration when it

comes to snacking and spreading.

“We are delighted to be launching Kerrygold Cream Cheese in Ireland, the home of the Kerrygold brand,” commented Lynne Andrews, Senior Marketing Manager, Ornua Foods International. “The launch of Kerrygold Cream Cheese offers consumers and cream cheese lovers alike a new and elevated way to snack in a range of enticing flavours. Our research shows that 86% of consumers are enthusiastic about the concept from a well-loved brand like Kerrygold, known for its unmistakable quality.”

Kerrygold’s new Garlic and Herb Butter Stick will launch this summer.

Fully integrated marketing campaign

To support the launch of Kerrygold Cream Cheese in the Irish market, a fully integrated marketing campaign, including out-of-home, social and sampling, will run for six weeks so consumers can taste the new gold standard in cream cheese.

The Kerrygold Cream Cheese range comes in a convenient 150g recyclable tub format. It will boast a fresh new brand look that will appear across the full Kerrygold product portfolio in the coming months.

Its arrival follows the launch of the Kerrygold 100g Butter Stick last year. Kerrygold have a rich pipeline of new product innovations planned for the Irish market, including the new Garlic and Herb Butter Stick, which will also launch this year.

New Kerrygold Cream Cheese is available in three flavour profiles: Natural, Garlic & Herb, and Sweet Pepper & Chilli.

Wholesale/Cash & Carry: Musgrave MarketPlace

Musgrave MarketPlace unveil massive upgrade at Ballymun

Musgrave MarketPlace recently launched their new look Ballymun Food Emporium, following a €2.5 million makeover.

MUSGRAVE MarketPlace, the only 100% Irish-owned national foodservice, retail and SME wholesaler, and part of the wider Musgrave Group, launched their new ‘Next Generation Food Emporium’ in Ballymun, Dublin, on April 24, following a €2.5 million investment.

The upgrade at Musgrave MarketPlace Ballymun is part of an ongoing commitment to redefine Irish food and beverage wholesaling and to deliver a best-in-class experience for customers. Committed to making business easy for foodservice and wholesale customers, the Musgrave MarketPlace Ballymun Food Emporium now boasts over 1,000 additional products, upgraded food and beverage zones, alongside an enhanced Food Theatre, led by Head Development Chef Clément Pavie, which enables product demonstrations, menu planning

Pictured at the launch of the new Musgrave MarketPlace Next Generation Food Emporium in Ballymun, Dublin, are special guest Cassie Stokes; Thomas Williams, Musgrave MarketPlace Ballymun Manager; and Jacqui Hurley, MC and TV presenter.

Pictured at the launch of the new Musgrave MarketPlace Next Generation Food Emporium in Ballymun, Dublin, are Thomas Morrison, Head of Musgrave MarketPlace, and Thomas Williams, Musgrave MarketPlace Ballymun Manager.

Wholesale/Cash & Carry: Musgrave

Musgrave MarketPlace have invested € 2.5 million in upgrading the Ballymun Food Emporium.

and training services for customers, as well as facilitating leading industry events.

Speaking at the launch of the new Food Emporium, Thomas Morrison, Head of Musgrave MarketPlace, said: “Today marks an exciting milestone for Musgrave MarketPlace as we launch our new Next Generation Food Emporium at our Ballymun location, following a significant investment.

“We are passionate about food and are committed to creating world-class shopping experiences for our customers, staying at

the cutting edge of food trends to deliver the tastes and flavours that our customers expect,” he continued. “We are focused on providing the most extensive food and beverage range at the best value possible with a market leading service proposition.

Our Ballymun Food Emporium embodies all of these commitments.”

Huge upgrades

Upgrades at the Ballymun site, which serves over 3,000 food outlets and retail

customers every week, include a revamped and extended Butchery offering. The butchery counter and walk-in chill room expands on previous service levels, now ready to hand-pick and custom-cut meat to specifications. Over 60 Irish beef, pork and lamb cuts have been added to the range, including an exclusive range of over 30 Butcher Prime Certified Irish Angus Beef cuts and Irish Hampshire Pork.

Customers can enjoy an enhanced beverage zone, with 1,400 products on offer across premium spirits, wines, champagne, soft drinks and more, as well as the Foods of the World Zone which sources the best of Irish and authentic foods, but also including dedicated areas for authentic Italian food range, Italicatessen, and an extensive range of Asian lines.

Strong sustainability credentials

Meanwhile, Click & Collect has been improved, alongside a prioritisation on digital transformation and sustainability across the branch. As part of these upgrades, and in line with Musgrave’s ‘Growing Sustainably Every Day’ strategy, Musgrave MarketPlace are reusing all existing equipment, including the chill freeze structure. In addition, LED lighting has been incorporated throughout the branch, as well as introducing a recycle station and upgrading electric vehicle chargers on-site.

Furthermore, the Ballymun site has also enrolled in the All-Ireland Pollinator Plan, run by the National Biodiversity Centre,

Wholesale/Cash & Carry: Musgrave MarketPlace

which will see the site facilitate changes to enhance biodiversity on-site, supporting the local environment and wildlife.

About Musgrave MarketPlace Committed to supporting Irish jobs, Irish businesses and the future of the foodservice industry across the island of Ireland, Musgrave MarketPlace offer a nationwide distribution and delivery solution, with a range of over 18,000 products to choose from, covering fresh, frozen, ambient, non-food and alcohol. Musgrave MarketPlace work with over 800 Irish suppliers, stocking over 3,500 quality

Irish products across their strong core and extended product range.

There are seven branches located across the country in Ballymun, Cork, Galway, Limerick, Robinhood, Sallynoggin and Waterford, along with two in Northern Ireland, Belfast and Derry.

This latest investment comes following the acquisition of a number of specialist and premium foodservice brands to broaden and strengthen Musgrave’s food and beverage leadership credentials for the benefit of both wholesale and retail customers, such as La Rousse Foods and Italicatessen.

The upgrade at Musgrave MarketPlace Ballymun is part of an ongoing commitment to redefine Irish food and beverage wholesaling and to deliver a best-in-class experience for customers.

The new Fruit & Vegetable offering at Musgrave MarketPlace Ballymun.

Musgrave MarketPlace regularly run value offers throughout their branches.

The new look Ballymun site includes an enhanced beverage zone, with 1,400 products on offer across premium spirits, wines, champagne, soft drinks and more.

Danone deliver for FoodCloud

Danone are delivering an expert-led nutrition programme to support over 700 charities in the FoodCloud network to meet growing needs.

A NUTRITION education programme, developed by Danone Ireland in partnership with FoodCloud, is helping community and voluntary organisations turn surplus food into nutritious meals.

Danone are delivering a nutrition education programme to support FoodCloud’s network of community and voluntary organisations (CVOs), to meet the evolving needs of service users through tailored nutritional guidance and recipes.

FoodCloud enables over 700 community partners in Ireland to access nutritious food, helping organisations to reduce costs and support more people than ever before. These organisations use surplus food to provide meals or food parcels to share with breakfast and after-school clubs, or directly with service users for personal use.

Danone are the first company in Ireland to support FoodCloud’s charity and community groups with a nutrition education programme, sharing tailored recipes, nutritional information and delivering expert-led webinars to over 700 community partners. In the last year, Danone’s registered nutritionists and dietitians developed 12 nutritionally balanced recipes to help community groups make the most of surplus produce.

In a recent FoodCloud survey, over one fifth of respondent CVOs listed people 65+ as the primary users of their service. Most recently, Danone’s expert team has been working to support FoodCloud’s community partners in addressing the specific nutritional needs of this age cohort, offering practical advice for good nutrition and healthy ageing.

The importance of good nutrition

Although important at every stage of life, good nutrition becomes increasingly crucial as we age, as changes that naturally occur can affect our food intake and how nutrients are absorbed and used by the body. Failure to maintain good nutrition can lead to malnutrition, whereby a person's diet does not contain enough nutrients to meet the demands of their body.

Currently,145,000 people are estimated to be malnourished or at risk of malnutrition. Older people, particularly those with conditions like cancer, dementia or neurological conditions like MS, MND or CVA, are at the highest risk, yet malnutrition is largely preventable, with most cases relatively simple and inexpensive to treat, especially if detected early.

Understanding the varying needs of the different demographics that use the service can help CVOs recognise and address the nutritional needs of service users.

“As a health-focused company with a mission to bring health, through food, to as many people as possible, this partnership provides a unique opportunity to extend our expertise to help the wider community and deliver a meaningful impact,” noted Killian Barry, Managing Director of Danone Ireland. “Like FoodCloud, Danone is committed to the UN Sustainable Development Goal to halve food waste from farm to fork by 2030. We are proud to work with FoodCloud on this collective mission, while addressing food insecurity and meeting the nutritional needs of vulnerable communities across the country. As one of the largest B Corp’s in

Killian Barry, Managing Director of Danone Ireland, with Aoibheann O’Brien, Partnerships Director at FoodCloud, pictured at FoodCloud’s hub in Tallaght.

Ireland, we are committed to giving back to the community through meaningful partnerships.”

Increasing demand for FoodCloud’s services

According to FoodCloud’s latest annual charity survey, 70% of respondents experienced increased demand for their services in 2023, with almost a quarter (23%) unable to meet this increase. Almost three-quarters (73%) expect demand to increase even further throughout 2024.

Danone have worked with FoodCloud since 2020, and during this time, supported the redistribution of 138 tonnes of surplus food, equivalent to 329,567 meals and 443 tonnes of CO2 avoided. Receiving surplus food is critical in enabling community partners to provide a wider range of produce to service users as they look to stretch already limited resources. FoodCloud’s survey data has also shown that 32% of respondents were able to reallocate funding as a result of surplus food donations received from producers and retailers.

“FoodCloud's partnership with Danone is an important step for us in achieving our vision of a world where no good food goes to waste,” explained Aoibheann O’Brien, co-founder and Director of Development and Innovation at FoodCloud. “In addition to providing surplus food to our community partners, FoodCloud, in conjunction with Danone's registered dietitians and nutritionists, offer help and support to our partners in making the most of surplus food and preparing nutritionally balanced meals for their service users.”

In addition to sharing recipes and nutritional guidance with FoodCloud’s community partners, Danone has donated over 200 volunteer hours towards the partnership in the last 12 months.

PJ Carroll & Co: Celebrating 200 years of Irish business

From a small shop in Dundalk to part of a multinational business, PJ Carroll & Co has come a long way as the business celebrates its 200th anniversary.

THIS year, one of Ireland’s oldest continuously operating businesses, PJ Carroll & Co, will mark 200 years in operation. Founded in 1824, ‘Carrolls’, as it has traditionally been known to many in the industry, began trading in a 14 by 20 feet premises at 38 Church Street in Dundalk, County Louth, opened by tobacconist Patrick James Carroll upon completion of an apprenticeship with his cousin.

By the 1850s, the expansion of Ireland’s railway system had helped Patrick James’ trading figures to grow tenfold, even expanding the business to Liverpool. Carrolls would go on to become the biggest employer in the north-east of Ireland, employing hundreds, including throughout the Great Irish Famine. Patrick James’ son Vincent took sole control of the business in 1879, following his father’s death, and was succeeded by James and then Donal, in an unbroken succession of Carroll men spanning a century and a half, who grew PJ Carroll & Co into the largest tobacco firm in Ireland.

Modernisation and growth

The turn of the century saw the modernisation of Carrolls, who capitalised on the growing use of steam and availability of improved machinery, installing their first cigarette-making machine in 1905. Signature products included Mick McQuaid ready rubbed pipe tobacco, and a range of unfiltered

cigarette brands including Emerald Gem, Kerry Blue and Sweet Afton. Sweet Afton, named after the poem by Scottish poet Robert Burns, was first launched in 1919 and enjoyed nearly a century-long run before being decommissioned in 2011.

This period of growth was not without its setbacks – in 1909, a large portion of the factory went on fire, and it was re-equipped and modernised. As a major business in the north-east, Carrolls continued to employ people from both sides of the border, following the War of Independence and the establishment of the Irish Free State. A second factory in Liverpool and a new distribution centre in Cork, in the south-east of Ireland, opened in 1923, with manufacturing expanded to Newry, Co. Down, in Northern Ireland in 1934.

Going public

The first cigarette-making machine was installed in Carrolls in 1905, producing unfiltered cigarettes, including Sweet Afton, named after the poem by Scottish poet Robert Burns. Sweet Afton was sold in Ireland from 1919 to 2011.

During a period of economic turbulence with little exports, Carrolls employees enjoyed a minimum wage three times higher than the national average. The company eventually went public in 1934. The Carroll brothers - James, Walter, Vincent and Charles - were joined on the board of directors by Guinness’ Joseph McKinley and renowned Irish solicitor Arthur Cox.

In 1958, the company launched its first filter cigarette, Carrolls No 1, a signature product to this day with enduring popularity among Irish smokers. In 1960, Carreras Ltd, later to become Rothmans, purchased the bulk of the family shares and took a 39% stake in the firm. 30 years later, Rothmans

would purchase the remaining shares and acquire PJ Carroll & Co in 1990. By then, Carrolls was supplying almost half the home market, following the opening of a new marketing headquarters in Dublin in 1964.

The iconic PJ Carroll & Co factory

In 1970, the business rang in the new decade with the opening of a state-ofthe-art factory in Dundalk. That October, Cardinal William “Big Bill” Conway addressed 750 staff in a blessing ceremony of the factory to mark its opening. Described as “a factory fit for a high king” by the Irish Independent, the building was designed by architect Ronnie Tallon of Michael Scott and Partners. The 45-acre site was also home to an impressive private art collection, most of which was

later donated to the Irish Museum of Modern Art.

The PJ Carroll & Co factory was eventually sold to the Department of Education and fully ceased operations in 2008. It remains an important part of the local community in County Louth, serving as the campus for Dundalk Institute of Technology.

From the 1960s through to the 1990s, Carrolls were an important sponsor of Irish sporting events, including the Irish Open, Carrolls International, the Carrolls Number

1 Tournament, Carrolls Irish Derby and the Gaelic Athletic Association

All Stars Awards. Keen racers will remember the Irish showjumping horses of the 1970s and 1980s, including “Carrolls Boomerang”. Rothmans was acquired by British American Tobacco in 1998. Today, PJ Carroll & Co is a part of the BAT Group, a leading, multi-category consumer goods business with over 50,000 employees globally across more than 180 markets. The growth of the company throughout Ireland’s Celtic Tiger also saw the business

pivot to manage a changing regulatory landscape. Ireland became the first country in the world to introduce a public place smoking ban in 2007, and in 2017 rolled out plain packaging restrictions on all tobacco products.

Changing alongside society

The 2010s was a decade of intense social change in Ireland and as Ireland evolved, so too did BAT, with the launch of Vype vapes in 2018, a new generation product for adult nicotine users. In 2020, Vype became Vuse, which today remains Ireland’s number one closed system vape. In 2023, BAT Ireland launched Velo tobacco-free nicotine pouches, bringing another high quality and potentially reduced risk product to the Irish market (Note: These products are not risk-free and contain nicotine, an addictive substance. For adult nicotine users only).

In 2023, Ireland prohibited the sale of vapes to under 18s, a call which BAT

The then Primate of Ireland, William “Big Bill” Conway gave a blessing of the new PJ Carroll factory and its 750 staff in October 1970.

campaigned for as a responsible industry leader. BAT Ireland continues to call for a ban on certain flavours of vapes which may appeal to those underage and advocate for stronger, sensible regulation of the sector in Ireland.

From humble beginnings in a small shop in County Louth, to one of the largest employers in the north-east of Ireland, PJ Carroll & Co are now part of a global team of 50,000 employees. BAT Ireland are committed to building A Better Tomorrow and playing their part in the BAT Group’s mission to build a smokeless world. Their ambition is to become a predominantly smokeless business by 2035 – and they look forward to the next 200 years of trading in Ireland.

The Carrolls team exhibiting at the Dundalk Show, 1910.

The PJ Carroll & Co factory, designed by Ronnie Tallon, opened in Dundalk in 1970. It fully ceased operations in 2008 but remains an important part of the local community as the campus for Dundalk Institute of Technology.

Disposable Vapes

Vape retailers urged to avoid fines

WEEE Ireland has warned vape retailers in Ireland that purchasing from an unregistered supplier could lead to substantial fines of up to €2,000.

WEEE Ireland is warning retailers to be vigilant about the regulatory landscape surrounding disposable and rechargeable vape devices and e-cigarettes, as noncompliance could result in significant fines and legal consequences.

Launching its Vape Retailer Compliance Awareness campaign, the e-waste and battery recycling scheme said that purchasing vapes from an unregistered supplier could lead to fines ranging from €500 to €2,000 from the Environmental Protection Agency (EPA).

Enforcement campaigns are currently underway across the distribution and retail sector to ensure companies supplying e-cigarettes and vape devices are in compliance with the regulations.

Purchase from registered suppliers

“Disposable and rechargeable vapes, as well as e-cigarette devices and their batteries, fall under the scope of the European WEEE Directive, European Battery Regulations, and Irish WEEE Regulations,” said Elizabeth O’Reilly, Head of Environmental Compliance at WEEE Ireland.

“Some importers may not be meeting their legal obligations and acting at an illegal competitive advantage over compliant producers,” she continued. “For

Elizabeth O’Reilly, Head of Environmental Compliance at WEEE Ireland.

distributors and retailers, purchasing products from an unregistered supply chain can incur extended producer responsibility under these regulations. This includes registration with the Producer Register Ltd, reporting monthly sales in Ireland, and financing take-back and recycling solutions for waste vapes and batteries from endusers.”

WEEE Ireland encourages distributors and retailers to review new and existing supply chains and request confirmation of EEE and Battery Producer Registration in Ireland as part of procurement due diligence.

“Supplying unregistered products to other retailers or directly to consumers can lead to breaches of regulations and enforcement action,”

O’Reilly warned.

To support compliance, WEEE

Disposable or single-use and rechargeable vape devices contain batteries and are categorised as Electronic and Electrical Equipment (EEE) products.

“Like any used electronic item, vapes can and should be recycled at the end of their life cycle. Retailers are obligated to take these back on a one-for-one, like-for-like basis in-store or on delivery,” said O’Reilly.

WEEE Ireland facilitates the collective take back of e-waste for free recycling, via the Blue Battery Box System.

Ireland said retailers should check if their supplier is registered as a Producer on the PRL website (www.producerregister.ie/ producers).

Retailers’ recycling obligations

Speaking of a retailer’s recycling obligations when it comes to vape devices, O’Reilly stressed that it is essential for retailers to understand that so-called disposable or single-use, and rechargeable vape devices contain batteries and are categorised as Electronic and Electrical Equipment (EEE) products.

“WEEE Ireland facilitates the collective take back of this e-waste for free recycling, via our Blue Battery Box System. These boxes are available for delivery and collection to retailers free of charge, to ensure the easy recycling of these waste devices.”

Authorised waste electrical and battery recycling protects the environment and human health, supports climate action, and ensures the recovery of valuable resources, O’Reilly noted.

“We encourage retailers to participate in registered supply chains for electrical equipment and batteries, supporting responsible recycling to prevent resources from going to landfill, being illegally dumped, exported or handled by unauthorised operators, and having a significant environmental impact,” she concluded.

For more information, visit WEEE Ireland's Vape and E-Cigarette Device Recycling page at: www.weeeireland.ie/ vape-e-cigarette-device-recycling/. More information on Fixed Penalty Notices can be found on the EPA website at: www.epa.ie/our-services/compliance-enforcement/waste/weee/weee-andbatteries---fixed-payment-notices/

Retail media: your not-sosecret sales team?

IN the rapidly evolving world of digital marketing, retail media has emerged as a north star of innovation, redefining the retailer-supplier dynamic, enhancing the interaction between retailers, brands and consumers, all under the retailer’s ecosystem.

2022 was labelled as 'the year of retail media' by eMarketer in 2022; this dynamic segment of advertising has rapidly started to carve out significant chunks of global spend, commanding a notable 10.7% share, according to a recent GroupM report. In an industry that is inherently prone to overestimating the impact of the latest innovations, with the retail media market on a trajectory to amass $110.7 billion annually, it’s clear that we are witnessing more than just the latest craze in marketing; we are looking at a fundamental shift in the advertising paradigm, one which will have huge impacts on retailers, brands and agencies.

Retail media excels where many other

Retail media is becoming the front line in the battle for the hearts and minds of consumers, which could herald a fundamental shift in the way we advertise products to consumers, with huge impacts and massive potential for retailers, writes Seán Higgins from leading consumer neuroscience firm Future Proof Insights.

mediums fall down; it harnesses the power of direct consumer insights, leveraging vast data pools across retail ecosystems to deliver highly personalised advertising that resonates deeply. But most importantly, this all occurs at the point of purchase. This emerging field does not merely enhance the visibility of products; it fundamentally transforms shopping behaviours, influences consumer decisions in real-time, and reshapes the entire landscape of consumer engagement.

From an advertiser’s perspective, retail media will drive a significant rethink; the principles of shopper marketing are now going to need to be factored into creative. The level of measurement on offer will put a much finer point on creative effectiveness and its ability to influence shopper decisionmaking, and creative teams will be under a lot more scrutiny than your traditional above-the-line campaigns.

It doesn’t work like brand advertising, and it won’t work like brand advertising.

Sean Higgins, Future Proof Insights.

One influences and facilitates efficient decision-making at the point of purchase; the other creates associations and memory structures that can influence future decision making. Retail media is not just another channel; it is the bridge that connects the intent to purchase, revolutionising the traditional conventions that advertising is built on. In this article, we will explore retail media and the sophisticated interplay of technology, consumer psychology and market dynamics that unfold in-store.

Win-Win for all involved

The business case for retail media makes perfect sense for both retailers and brands, providing a high-margin revenue stream in a historically low-margin industry, addressing the modern limitations of digital marketing and, most importantly for both, improving the overall shopping experience.

1. New revenue streams: Retail is and will remain a highly competitive, tight margin space; media tends to be a high margin. By leveraging their extensive datasets, physical and digital footprint, retailers can tap into significant advertising revenue. Retailers already have the difficult parts – the audience and the data, creating high margin revenue opportunities with relatively low incremental costs.

2. Timing & relevance: retail media presents an opportunity to advertise to consumers who are already in a shopping mindset, either online or in-store. This proximity to the point of purchase means that advertisements can be incredibly timely and relevant, increasing the likelihood of conversion. Brands can deliver their messages when and where it matters most, effectively shortening the path to purchase.

3. Good, clean first party data: Privacy concerns and the deprecation of third party cookies will hinder the effectiveness of digital marketing, with brands employing a variety of tactics to build their own first part sources. Retailers are sitting on a bank of data, tied directly to the shopper’s actual lifestyle, preferences, needs and wants, not what they say they want. This data is both rich and legally collected, allowing for precise targeting and personalisation of advertisements without breaching privacy norms.

Whether a customer is browsing online or walking through a physical store, retail media enables brands to maintain a consistent presence and adapt their messaging across the ecosystem to meet different contexts and stages of the consumer journey.

4. Enhanced consumer experience: Retail media allows for the delivery of personalised ads based on consumer behaviour and preferences, enhancing the shopping experience. This can lead to increased customer satisfaction as ads are more likely to be relevant and less intrusive. For brands, this personalisation means not only better engagement rates but also the potential for increased loyalty and repeat purchases.

5. Closing the attribution loop: Digital and performance marketing have always sought to create a 'closed loop' system, where brands can directly correlate specific ads with consumer purchases. Retail media brings this to life by offering closer proximity to the point of sale and better integration with the retailer’s sales data, providing clearer insights into effectiveness of advertising spending.

6. Aligning with evolving shopper behaviours: As consumers blend online and offline shopping, retail media allows brands to engage customers across multiple touchpoints in a unified manner. Whether a

customer is browsing online or walking through a physical store, retail media enables brands to maintain a consistent presence and adapt their messaging across the ecosystem to meet different contexts and stages of the consumer journey.

Why will retail media be so effective?

As a neuroscience company, we’re very excited about the prospects of retail media, as the principles of neuroscience can provide a framework for understanding how retail media exists in the shopper’s life and how to optimise for that context. The reason retail media is so promising is because it taps directly into the brain's decision-making and emotional pathways while an individual interacts with the environment. Through the delivery of personalised, emotionally resonant and strategically timed advertisements, retail media not only captures consumer attention but also facilitates smoother decision-making, enhances the shopping experience, and drives effective consumer action, making it a powerful tool in modern marketing strategies. We’ve provided some areas where the principles of neuroscience can expand our understanding of how to have a fruitful interaction between brands and shoppers:

Retail Media

1. Enhanced decision-making: When shoppers encounter advertisements that are highly relevant to their immediate needs and preferences, the decision-making process becomes less taxing, almost stress free and effortless, and it triggers dopamine and satisfaction. This streamlined decision-making is crucial in environments that are often overloaded with choices, helping to guide consumer decisions more effectively.

2. Emotional resonance: Neuroscience research has consistently shown that emotional responses significantly influence purchasing decisions. By resonating with the consumer's feelings and emotional state, ads become more compelling, which can dramatically enhance the impact on buying behaviour.

3. Priming & cueing: Retail media is a rich ground for neural priming techniques, where consumers are subtly prepared or 'primed' to receive certain messages. This increases the likelihood of impulse purchases as consumers feel a natural inclination towards products they have been primed for. Importantly, this needs to be balanced, as the shopper needs to feel agency over their decision, an overload can cause the shopper to disengage.

4. Increased dopamine response: Personalised advertisements tailored to match consumer preferences can trigger the release of dopamine, a neurotransmitter associated with feelings of pleasure and reward. This neural response not only makes the shopping experience more enjoyable but also encourages repeat behaviour, as consumers seek to replicate the positive feelings associated with previous purchases. Although, the same formula won’t work repeatedly, advertisers need to try keep things fresh so shoppers can’t build a tolerance to the reward. The more random the brain’s reward feels, the richer the response.

5. Reduction in choice overload: abundance of choice can drive decision fatigue or ‘paralysis by analysis’, where the consumer feels overwhelmed and unable to decide. Retail media, particularly screen-

The principles of neuroscience can provide a framework for understanding how retail media exists in the shopper’s life and how to optimise for that context.

based, provides a dynamic format to cut through the noise and streamline decisions in complex environments; should these advertisements be personalised and relevant, imagine how efficiently the shopper can filter down their decisions set and proceed. Simplicity is an underused resource in retail.

6. Sensory marketing integration:

Neuroscience shows that multisensory engagement can significantly enhance memory and emotional responses. By creating a more immersive shopping experience, beyond visual stimulation, retail media can make advertisements more memorable and effective at the point of purchase. Technologies like Generative-AI and Augmented Reality are really opening new avenues in this space.

7. Attention capture: Screen-based retail has a huge advantage over traditional print Point of Sale materials, purely from the fact that it’s dynamic. Personalised messaging that meets you in the correct context, will capture and retain consumer attention by engaging the neural pathways that

are already active during shopping. This focused attention increases the likelihood that the advertisements will influence purchasing decisions.

These principles can be tracked and observed in some real-life examples, such as Amazon’s personalised recommendations, Target’s in-store and digital media networks, Walgreens AR cosmetic tutorials and Spotify’s use of of user preferences and mood-based playlists to deliver emotionally resonant advertising.

Poor retail media executions

Retail media distinguishes itself from traditional above-the-line media like TV, radio, and out-of-home advertising by engaging consumers at a crucial juncture in their shopping journey. Unlike mass media, which casts a wide net to capture audience attention and influence future decisions, retail media targets consumers who are already in a decision-making mindset, equipped with real-time data and insights. This approach necessitates a fusion of shopper marketing principles with creative strategies, ensuring that advertisements are not only visible but also resonate deeply and contextually with shoppers at the point of purchase. The challenge here is not merely about leveraging

new technology but rather integrating it effectively to meet the short-term objective of facilitating a purchase, without losing sight of the core brand message.

However, what we’re seeing here in Ireland and further afield, is that the quality of retail media executions can vary significantly, and there's a growing concern that many brands are not fully capitalising on the potential of retail media. Instead of crafting content that leans into shopper marketing and category management, using tailored media buying, we continually see some brands deploy generic ‘brand’ advertisements that fail to engage consumers effectively. This not only diminishes the impact of campaigns but also squanders the opportunity retail media offers to influence purchasing decisions meaningfully. The need for high-quality, strategically sound content that appears in the right place at the right time, meeting the right need, is critical to avoid the pitfalls of subpar retail media executions. The brands who do it well will see huge wins; the brands who execute poorly may look to the medium as being the reason for poor performance.

Moreover, measuring the success and impact of retail media presents its own set of challenges. Traditional metrics may not fully capture the nuances of consumer behaviour at such a close range to the point of sale. The key question remains: is the advertisement converting interest into sales, or would these sales have occurred regardless? This dilemma underscores the necessity for more sophisticated measurement tools and models that can distinguish between influenced and organic sales, providing a clearer assessment of retail media's true effectiveness.

As the industry evolves, developing a hybrid model that combines both direct and inferred measurements might be essential to accurately gauge the impact of retail media on sales and consumer behaviour. With respect to the underlying buyers’ motivations and how to generate a fruitful interaction with consumers, we believe that neuroscience can help to shed some light on the uncertainty in these areas, to make your advertisements more effective.

Retail media effectiveness framework

To help brands plan for retail media, we have developed a framework, based in the principles of neuroscience, to refine retail media strategies and drive business outcomes.

Some of the below will seem like no brainers, but you’d be surprised how few people consider these. Before you even pick up the phone to a retail media network or your agency – walk through these simple questions:

1. Who is the shopper?

2. Where are they in their buying journey?

3. What context does our product fit into the shopper’s lifestyle or needs?

4. What emotional or rational appeals will motivate this person?

5. How can this content be personalised?

6. What is the ideal outcome of this advertisement?

Once you’ve clarified the above, look towards:

1. Optimise for engagement: Enhance user engagement by ensuring the content is interactive and captivating,

Personalised advertisements tailored to match consumer preferences can trigger the release of dopamine, a neurotransmitter associated with feelings of pleasure and reward.

target media in environments where the consumer is likely to be receptive.

2. Monitor & adapt based on performance: No surprise here; continuously track performance against objectives, adapt the strategies based on what the data shows.

3. Tailor to shopper marketing principles: Make sure the content enhances the shopping experience by being useful, educational and tailored to fit seamlessly within the shopping environment, without being disruptive. Aim to facilitate the shopper with your advertisements, rather than motivate them; they’re already motivated by their needs.

4. Use sensory marketing techniques where applicable: If possible, include elements like sound, visuals or tactile interactions that can enhance the consumer's emotional connection to the media.

5. Evaluate and refine based on consumer feedback: Seek to incorporate consumer feedback to refine advertising strategies, ensuring that they remain effective and consumer-centric.

In leveraging the power of neuroscience, retail media transcends traditional advertising by tailoring content to real-time consumer data, reducing cognitive load, and enhancing the shopping experience through personalised and stage-specific advertising. By integrating dynamic storytelling, interactive elements and emotionally resonant messaging, advertisers can significantly deepen consumer engagement and drive specific outcomes, such as increased sales, awareness and loyalty. This neuroscientific approach ensures that advertisements are not only seen but are impactful, resonating deeply with consumers at a fundamental level and leading to more effective and meaningful interactions in the retail space.

Retail media represents a transformative leap in digital advertising, blending advanced neuroscience with real-time data to profoundly impact consumer behaviour at pivotal decision-making moments. By strategically deploying personalised content that resonates emotionally and contextually, advertisers can dramatically enhance the effectiveness of their campaigns, ensuring that each interaction not only captures attention but also drives meaningful engagement and loyalty. As we move forward, embracing these insights will be crucial for brands looking to thrive in an increasingly competitive and data-driven marketplace.

Retail Ireland: Monthly Update

European grocery sees fresh sign of hope

A NEW report on the state of Europe’s grocery sector shows that while market conditions were challenging in 2023, emerging trends give cause for hope for 2024. The State of Grocery Retail 2024: Europe – Signs of Hope, published by Retail Ireland’s EU-level trade body EuroCommerce and McKinsey, examines the key trends which will influence and shape the grocery market in 2024 and the years to come.

For the European grocery sector, 2023 was again all about inflation. European food price inflation averaged 12.8% in 2023, reaching its highest level since the end of the Second World War. While unfavourable market conditions put a strain on consumer wallets and margins, there are signs of hope. Inflation has stabilised, real wages are recovering, and fewer consumers indicate an intent to trade down, with some groups even inclined to trade up. If current trends hold, overall grocery volume in Europe is expected to return to growth in the second half of 2024.

Key trends

The report, which includes a major survey of CEOs and consumers, sets out the key trends that shape the current market.

This year will have a challenging opening few months and grocery retailers will continue to feel margin pressure. This concern was a top three priority for 70% of surveyed CEOs. To continue shielding consumers from price increases, retailers will probably prioritise supplier negotiations, including participation in buying alliances, while consolidation efforts persist.

While over 45% of European consumers state they are still looking for ways to save money when shopping in 2024 (compared to 51% a year ago), initial signs indicate that high-income households are trading up again in 2023, with a desire to purchase more high quality or organic products. There will be a wide polarisation of spending, as one in five European consumers intend to increase their purchasing over the next three months.

Food-to-go surges ahead

The food-to-go market is surging as consumers spend more time on the move. Despite the inflationary environment and consumers looking for savings, the foodservice industry outpaced the grocery

retail industry. This trend is expected to result in two and half times faster growth in away-from-home food versus overall grocery sales. The growth of these channels is driven by the return of workers to offices and consumers’ increasingly busy lifestyles.

Progress on sustainability has been made, but there is a long way to go in the sector. 29% of top 10 retailers have achieved reductions in their direct emissions and segments of indirect emissions. However, the 2024 consumer research does not indicate increasing pull from consumers for more progress.

Online grocery is returning to growth, and it is increasingly evolving into an independent, profitable format with its own differentiated value proposition. 37% of online shoppers in the UK go to different stores online than offline. UK consumers see promotions as more important than price for offline store selection, while for online, price is more important than promotions.

The report highlights the move towards the next wave of analytics through retailer experimentation with generative Artificial Intelligence (AI), but most businesses have yet to unlock its retail value. Advanced analytics and traditional AI still account for most of the impact but conventional shopping enabled by generative AI has the potential to reimagine how we shop.

The report predicts a 29.4% increase in retail vacancies, up from 1.7% in 2019 and 2.2% in 2023. Grocers across Europe face an unprecedented number of job vacancies, and the average employee tenure is shrinking.

Opportunities for competitive advantage

The state of grocery continues to present challenges, but supported by stronger consumer sentiment there are opportunities for businesses to identify new sources of competitive advantage. There are three strategic priorities for grocery retailers that will help them strengthen their assortments, increase profitability, and leverage the momentum for RM networks.

The report tallies with recent trends in the Irish market, where we have seen a return of volume growth and an incremental lift in consumer sentiment over recent months. The outlook is broadly positive, although it will take time to recover from the inflationary shock of last year.

Tel: 01-6051558 | www.retailireland.ie

Need more?

For more information about Retail Ireland and details of how your retail business can benefit from our unique services and supports, please visit us at www.retailireland.ie

Nestlé launch new range of ice cream inspired sharing bags

JUST in time for the summer months, Nestlé have reimagined some of their best-loved brands – Aero, Milkybar, Munchies, and Rowntree’s Randomswith a nostalgic, ice cream twist.

The new range of sharing bags inspired by popular ice cream flavours includes Neapolitan flavour Aero Melts, Raspberry Ripple flavour Milkybar pieces, Cookie Dough ice cream flavour Munchies, and ice cream shaped Rowntree’s Randoms Foamies.

Chillingly good line-up

Leading the chillingly good line-up is Aero, with the all-new Aero Neapolitan Sharing Bag. Inspired by the classic flavour, the new bag contains bubbly milk chocolate, strawberry and vanilla flavour melts, perfect for mixing and matching with

Nestlé’s new range of sharing bags are reimagined versions of some of the company’s best-loved brands, inspired by popular ice cream flavours.

be a crowd-pleaser!

Taking inspiration from a nostalgic flavour profile, Milkybar has also received a makeover. The creamy discs have been given a Raspberry Ripple flavour twist to create the new Milkybar Raspberry Ripple Sharing

Unique taste and texture

“We are delighted to bring classic twists to life with our new reimagined ice cream flavour range,” revealed Maria McKenna, Confectionery Marketing Manager, Nestlé Ireland. “These imaginative additions represent our dedication to creating joyful

“Forget the stereotypes and focus on what is happening”

Any legislation around alcohol in Ireland has to be cognisant of modern Ireland and not merely play to the agenda of vested interests, argues Cormac Healy, Director of Drinks Ireland.

IRELAND’s relationship with alcohol is maturing and legislation that relies on tired stereotypes only serves to punish the vast majority of Irish drinkers, who consume alcohol responsibly. Such is the message from Drinks Ireland Director, Cormac Healy.

“There's been too much of the old stereotyping and no appreciation or recognition of what's actually happened regarding the consumption of alcohol in Ireland,” Cormac insists. “We are no long an outlier when it comes to alcohol consumption. Over the last two decades, alcohol consumption in Ireland has fallen by 30% and it continues to fall. Ireland now stands in the middle of the pack in terms of alcohol consumption, below not just the UK but also below a very significant number of EU member states, including Spain, France and Germany. We want to make sure that the policy makers and politicians understand that when it comes to informing legislation and policy, to make sure we are looking at the Ireland of today rather than 20 years ago.”

Cormac believes that “broad, sweeping approaches aren't really what's required” when it comes to Ireland’s relationship with alcohol. “I’m not suggesting that there isn't a need to focus on issues of alcohol harm,” he stresses, “but we believe the focus

should be on education and awareness rather than regulation and restriction, to target help and attention where it's required rather than this whole-ofpopulation approach.”

Consumers driving change

While education around alcohol can be a sensitive issue, particularly when it comes to school-age children, Cormac believes that it is increasingly important if we are to progress as a society. He also stresses that Ireland’s healthier approach to alcohol consumption is being driven by younger consumers.

“Younger generations generally have a different relationship with alcohol,” he insists. “It doesn't mean they don't drink, but they're looking for other things in terms of a night out; they want experiences and it’s not all about alcohol. But the whole notion of moderation is very much a consumer trend across all age groups.”

The idea that we are ‘drinking less but drinking better’ is good news for our bodies and for our health system, but obviously

presents challenges for the drinks industry. Ireland has enjoyed population growth, which naturally brings new generations of consumers, but declining consumption per capita means that the producers of beers, wines, spirits and cider are having to adjust to what is the new normal.

2023 figures from revenue reveal that

“Ireland is no longer an outlier when it comes to alcohol consumption per capita, so why should we be an outlier on excise levels?”

beer accounted for 43% of total alcohol sales (on and off-trade), with spirits at 22.6%, wine at 28.3% and cider at 6.2%.

This was good news for wine, in particular, which grew its share of the market by 7% since the previous year. Beer saw a slight fall of 0.5%, while spirits were down 1.8% and cider fell by 5.6%.

“This trend towards more moderate alcohol consumption is being led by consumers, so the drinks industry must adjust to that and follow consumer trends,”

Cormac agrees. “How the industry does that is through premiumisation on one hand, which you're seeing very much coming through across categories, as well as the development of the low-alcohol and particularly the zero-alcohol alternative sectors. This is developing rapidly, particularly within the beer category, but not exclusively there; we also see it within spirits and wine. The industry is responding to a demand that's there amongst consumers.”

Cormac estimates that the zero-alcohol beer market has quadrupled in size in recent years: “It has grown from a figure of 0.5% market share to what we expect to be well over 2% in 2023, and we expect it to continue to grow until it accounts for up to 10% of the overall beer market, which is quite phenomenal. As availability and awareness of the product grows through advertising and marketing, you are seeing continued increases in the volume of sales. I would guess that some brands have witnessed sales volume growth of 50% over the last 12 months alone.”

Premiumisation: a cross-category trend

Consumer desire for more premium

Alcohol consumption per capita in Ireland has fallen by 30% over the last 20 years.

Irish consumers have embraced cocktail culture, recreating their favourite on-trade tipples at home.

alcohol consumers are drinking less but drinking better, as they trade up to

products is a growing trend across categories. In the spirits sector, it can be seen in the rapid growth of cocktail culture across the country, not just in the on-trade but also in off licences, as consumers attempt to recreate their favourite cocktails at home – this was particularly prevalent during the pandemic lockdowns and seems to be a trend that is sticking.

It can also be seen in the continued popularity of craft beers and ciders, across both on- and off-trade, where more and more consumers are looking for premium, non-mainstream beers, from IPAs to stouts, and ciders, while evidence suggests many consumers are trading up in the wine category.

“Premiumisation is something that's open and available to all the categories,” Cormac points out. “It’s very prevalent in spirits in terms of new offerings and of course the growth of cocktail culture, but it is also visible in beers, particularly from the craft side, which is also true for cider and it’s coming through in the wine category as well.”

Falling consumption is here to stay Cormac points to the recently published Health Research Board report and OECD reports, which confirm that alcohol consumption in Ireland continues to decrease. “They also point to lower figures for hazardous drinking, binge drinking etc,” the Drinks Ireland chief stresses. “While it doesn’t mean that everything is perfect, I

do think as a country we need to recognise what has happened and what is continuing to happen in terms of alcohol in Ireland, so that we legislate and develop policy based on the Ireland of today rather than 20 years ago. A lot of these trends have been happening for some time, long before the Public Health (Alcohol) Act of 2018; that was a large suite of legislation around restricting advertising and availability of alcohol products, and we certainly haven’t seen its full impact yet.”

Drinks Ireland’s own research reveals that six in 10 Irish people expressed a desire to live a more balanced lifestyle, which has led to reducing their alcohol consumption. “We also found that the majority of respondents believe that Irish people should be trusted to make responsible choices when it comes to their personal consumption of alcohol and that 70% would say that when it comes to the consumption of alcohol, we should focus on education and awareness rather than more regulation,” Cormac reveals. “So there is a consumer awareness and a consciousness of what they're drinking, how they're drinking etc. I don’t think anybody can deny that there is a trend towards moderation and balance.

“From a Drinks Ireland perspective, we need to ensure that we have evidencebased policies, that we have engagement by policy makers with the industry and recognition that we have a lot of regulation in place that is being complied with and

codes that are being complied with by the industry. We need to draw breath and look at what progress has been made and make sure our policy going forward reflects that. We’re not saying we want less regulation; we just want politicians and legislators to take heed of the progress we have made and to formulate policy and our entire approach to alcohol consumption on the basis of that progress.”

He points to calls in the last year for bans on advertising of zero-alcohol beer brands as “unfortunate”, noting how criticism of their promotion “suggests an anti-industry bias rather than a fact-based outlook”.

“The industry is innovating and investing to provide a choice that's that is clearly in demand,” Cormac insists. “Many consumers want to go for a brand they recognise in the zero-alcohol sector and they are entitled to do so, and these companies should be entitled to advertise the availability of those products. We know that with greater availability and awareness, that market will continue to grow, and therefore, supporting those zero-alcohol brands is supporting moderation.”

“We want to make sure that the policy makers and politicians understand that when it comes to informing legislation and policy, we are looking at the Ireland of today rather than 20 years ago.”

Ireland’s punitive excise levels

One of the big bugbears for Drinks Ireland and indeed for anyone involved in the sale of alcohol in Ireland is the punitive level of excise duties here. The argument that Ireland’s high excise rates were driven by public health considerations has been moot since the introduction of Minimum Unit Pricing in January 2022, which effectively prohibits deep discounting on alcohol products, ensuring alcoholic drinks are not being used as a loss leader.

“Irish excise duties are still some of the very highest in Europe,” Cormac sighs. “Overall, we have the second highest

Irish

premium products.

excise levels in the EU, and the highest on wine. And we're not marginally above the rest. For example, in the off trade, a bottle of whiskey here incurs €11.92 in excise charges; in Spain, that same bottle has €2.69 in duties. The excise charge is €3.19 on a bottle of wine in an off licence; there are probably 15 EU member states that charge no excise on wine and most of the others are minimal compared to our level.”

Here again, the Drinks Ireland chief calls for policy makers to recognise the progress that has been made in relation to levels of alcohol consumption: “Ireland is no longer an outlier when it comes to alcohol consumption per capita, so why should we be an outlier on excise levels? That is supplemented by the fact that we have a suite of measures under the Public Health (Alcohol) Act that have come into force, restricting advertising, marketing etc., as well as the advent of Minimum Unit Pricing. So therefore, I think the justifications are there for moderating the levels of excise that we have compared to our neighbours and our competitors across the EU.”

Labelling Ireland an outlier?

“Some of those wines from smaller vineyards in France, Italy, Spain or further afield, from California or Argentina, may disappear from our shelves entirely, as the suppliers decide not to manufacture a separate label for what is perhaps a marginal market in terms of their product. Regrettably, consumer choice will suffer because of this Irish legislation, which was signed into law despite significant opposition across the EU and ongoing opposition at WTO level.”

He points to the example of Ireland’s Deposit Return Scheme, where anecdotal evidence suggests a potential reduction in the number of SKU’s of certain products due to labelling requirements.

Cormac believes, however, that it’s not too late for the Irish Government to delay the introduction of the legislation post-2026 in order to “give due consideration to what the new EU Commission’s programme has in place on mandatory health labelling. Why put additional pressure on Irish operators when we could do something at a pan-European level that would avoid all of the trade distortion and the unnecessary, additional costs on producers, particularly smaller producers?”

Labelling is another key concern, with Ireland destined to become the first country worldwide to introduce mandatory health labelling on alcoholic drinks, alerting people to risks of cancer and liver disease and the dangers of drinking while pregnant, as well as calorie content and grams of alcohol. The legislation, signed into law last year and due to come into force in 2026, has drawn huge criticism from wine-producing countries and from smaller producers. The EU is planning to introduce its own health labelling on alcohol, making Ireland something of an outlier on this issue, as most commentators questioned why Ireland is going it alone rather than waiting for a pan-EU approach.

“Despite there being very strong

resistance from across many countries, both within the EU and externally - I think there were 13 member states that actually raised opposition, unfortunately the European Commission did not, in our view, do its job to step in and protect the single market,” Cormac notes. “This is particularly galling when it has continuously referred to its own plans to introduce health warning labels around alcohol, which would have meant new labelling legislation taking place on a harmonised basis across the EU. Instead, Ireland is going it alone and we are going to see competitiveness issues and reputational issues.”

For some suppliers, particularly small and medium sized Irish operators, trying to contend with different labelling criteria for Ireland versus export markets will be a problem from a cost perspective, Cormac warns, while Irish consumers may also see their choice of product restricted as some suppliers will likely refuse to produce a label specifically for the Irish market:

Significant pressure

There is already significant pressure on the Irish drinks industry in terms of exports, Cormac warns. “We are seeing fairly challenging economic headwinds for our exporters. Everybody has been impacted by the increasing cost of doing business and increased input costs. That’s still a factor that is playing out at home and in the world markets, where any growth has been as a result of inflation.

“We've seen phenomenal growth in Irish drinks exports over the last decades, none more so than on the whiskey side, but it is fairly difficult now across export markets. Irish drinks exports fell from €2 billion to €1.8 billion in 2023 and this year, we're still seeing a very difficult and highly competitive international arena. This is a time when the Government should be supporting our valuable drinks industry and not making it unnecessarily difficult for this vital indigenous sector.”

The zero-alcohol beer market is showing remarkable growth in Ireland.

Summer Stocking: Wines

Wine sales set to sizzle

Jean Smullen looks at some of the wines set to soar this summer.

AFTER one of the wettest winters in recent years, now that summer has finally arrived, the lighter style of wines will be very much in demand when everyone takes to the outdoors.

White and rosé wines are always to the fore at this time of year, as are the lighter, fruiter styles of red wines, such as wines made from grapes such as Pinot Noir or wines from the AOP Beaujolais. The demand for low and no alcohol continues to show strong growth. The quality of de-alcoholised wine has improved dramatically in recent years, although it

must be remembered the alcohol knits it all together and is what gives the wine structure and affects how we perceive the taste of a wine.

Wines with naturally low ABV are also widely available. Riesling from Germany or Vinho Verde from the Portuguese region of Minho which usually has an ABV of 11.5%, are also worth remembering for customers looking for a lower alcohol choice.

Here's a look at some of the trade offers that will be available in the coming months to off trade customers.

Santa Rita 120

With summer fast approaching, there’s no better time to enjoy the refreshing elegance of Santa Rita 120 Pinot Grigio (RRP €12.50), distributed by Bibendum.

Crafted with precision and care, this wine embodies the essence of summer, offering the perfect tipple for those seeking a light and refreshing wine.

Sourced from vineyards located in the foothills of the Andes and close to the Pacific Ocean, this wine reflects the unique terroir of each region. Warm sunshine days allow the grapes to fully ripen, whilst the cooling maritime influences ensure a crisp acidity, resulting in a well-balanced and expressive Pinot Grigio.

Santa Rita 120 Pinot Grigio embodies the essence of summer, offering the perfect tipple for those seeking a light and refreshing wine.

Made with 85% Pinot Grigio and 15% Moscatel, it has floral aromas on the nose, with citrus notes and a zesty acidity. Its versatility makes it an ideal pairing for a variety of summer dishes, from fresh salads and seafood to grilled vegetables and light pasta dishes.

With over 120 years of winemaking heritage, Santa Rita continues to uphold a legacy of excellence and innovation. By choosing Santa Rita 120 Pinot Grigio, you're not just enjoying a wine – you're joining a tradition of passion, craftsmanship and appreciation for the finer things in life, all at excellent value. Whether is a barbeque, or a picnic in the park, Santa Rita 120 is a perfect companion.

If Sauvignon Blanc is your tipple, Santa Rita 120 offer both a traditional (RRP €12.50) and de-alcoholised (RRP €5) version. Both wines show typical expressive Sauvignon characteristics with

Summer Stocking: Wines

a herbaceous nose, and citrus and white peaches on the palate. The finish is fresh with mineral notes and a well-balanced acidity.

The 0% alcohol Sauvignon Blanc is the perfect alternative for those who choose not to drink alcohol. The wine is made using traditional methods, with dealcoholisation taking place after alcoholic fermentation is completed. The spinning cone column distillation process is used to dealcoholize the wine, resulting in 0.4% alcohol and residual sugar of 30 g/l.

Ampersand 2023 Entreflores Rosado (RRP €9.99), a Spanish rosé from Navarra, is a recent NOffLA Silver Star Winner. The focus is on organic vineyard practices, hence the name, which means ‘Between the Flowers’.

Made from Garnacha, this wine has lovely floral aromas and a lot of strawberry fruit flavours.

Santa Rita 120 Sauvignon Blanc is extremely popular with Irish wine lovers.

The Santa Rita 120 range offers exceptional value for the quality it delivers. Sustainability is also top of the agenda in every part of the wine making process, from the vineyards to the final distribution and Santa Rita Estates have a fully integrated environmental and commercial sustainability programme in place.

Also from Bibendum comes [yellow tail], named after Australia’s Yellow-Footed Rock Wallaby. [yellow tail] will be running an in-store gift offer in selected SuperValu, Spar and Carry Out off licences; consumers who buy two bottles of [yellow tail] will get a free tapas dish (instore purchases only). With summer in mind, [yellow tail] are also offering the prize of an Ooni Pizza Oven on social media.

Santa Rita De Alcoholised Sauvignon Blanc is the perfect alternative for those who choose not to drink alcohol.

Also new to Ampersand this summer is Domaine Du Touja, Côtes de Gascogne IGP (RRP €13). From the Gers Department, this blend of Colombard, Chardonnay, and Sauvignon Blanc offers a lively medley of yellow and white peach fruit, with great customer appeal.

Ampersand have a range of exciting new wines available in their portfolio for summer 2024.

This summer they return with the Barefoot Beach Sports at the Sea Sessions music festival, where Barefoot beach sports fanatics are joining Sea Sessions headliners blk., Cian Ducrot and Johnny

Domaine Le Cengle, Méditerranée IGP Rosé is a fruit-forward, off dry Rosé (RRP €15), which is another summer wine style worth stocking. Domaine Le Cengle, Côtes de Provence AOP Rosé (€20) is an organic wine made from a blend of Grenache, Cinsault, and Syrah, with white peach, summer red fruits and a citrus finish, and is also set to be a crowd pleaser this summer.

Barefoot

Last year the Barefoot brand entered the Top 5 in Ireland’s Top 20 Wine Brands chart in fourth place for the first time, making them the number one brand from the USA on the Irish market. Barefoot, who are part of the Gallo stable, are distributed in Ireland by Comans Beverages, who work closely with Barefoot’s Country Manager, Philip Smith.

The range includes Barefoot Moscato, Barefoot Cabernet Sauvignon, Barefoot Malbec, Barefoot Chardonnay, Barefoot Pink Pinot Grigio, Barefoot Buttery Chardonnay and Barefoot Pink Moscato, alongside Barefoot Pinot Grigio, Barefoot Sauvignon Blanc, Barefoot Merlot and Barefoot White Zinfandel, with the varietals widely available with an RRP of €10.50.

Barefoot, the number one brand from the USA on the Irish market.

Summer Stocking: Wines

Barefoot will be front and centre at the Barefoot Beach Sports at the Sea Sessions music festival in Bundoran, Co. Donegal, on June 21-23.

Marr at Ireland’s biggest beach party, taking place in Bundoran in South Donegal from June 21-23, 2024. Barefoot Beach Sports features Volleyball, Soccer, Rugby, Frisbee, and Yoga. The sponsorship of this event by Barefoot wine has helped the popularity of this event to grow during the last 15 years.

Barefoot White Zinfandel Froze will be served at the July 4 Summer Party in the US Ambassador’s Residence in the Phoenix Park. The Embassy is celebrating its 100th year in Ireland in 2024.

Apothic

In the United States, 32 bottles of Apothic are sold every minute!

Apothic Wines, part of the E&J Gallo portfolio, are crafted to delight the palate and deliver a wine style that is smooth, bold and unforgettable. Apothic Red, Cabernet

Apothic is one of the most popular wines in the US and is gaining traction on this side of the Atlantic.

Sauvignon and Merlot are wines that are beyond smooth.

Comans

As well as the E&J Gallo range, Comans have added a range of new wines to their portfolio that are ideal for the customer looking for a lighter style of wine. Look out for the highly rated 2021 Château

Roubine Cru Classe (RRP €24). This is a Provence rosé, which has received some very credible ratings, including 93 points in Wine Enthusiast and 90 Points in Decanter magazine. This Côtes de Provence AOP where rosé accounts for over half of production

and as a wine style is in great demand. This wine is made from a blend of 35% Grenache, 35% Cinsault, 10% Mourvèdre, 10% Syrah, 5% Tibouren and 5% Rolle, in the very typical style of the region; it is light pink in colour and dry, with crisp acidity, minerality and lots of summer fruit flavours.

The popularly of the Albariño grape continues to grow. Irish wine drinkers love the peachy aromas and crisp acidity and saline character of wines made in northern Spain’s Rías Baixas.

The 2022 Navegando Alalba Albariño (RRP €17) is a fine example of this very popular wine style from Galicia. In 2020 13% of all white wines sold on the Irish market were made from Albariño, making it the eighth most important grape on this market. Available from independent off licences,

The highly rated 2021 Château Roubine Cru Classe from Provence.

The 2022 Navegando Alalba Albariño is a very popular wine style from Galicia.

New from Comans: 2023 Cescon Il Tralcetto Pinot Grigio and 2022 Cescon Il Tralcetto Pinot Nero IGT Veneto.

Summer Stocking: Wines

fastest growing wine brands in Ireland.

this is another very popular wine style for summer

Italy offers a huge selection of popular wine styles for summer drinking. Comans have introduced two from producer Italo Cescon. The Il Tralcetto range is available from Comans in two varietals, the 2023 Cescon Il Tralcetto Pinot Grigio (RRP €20) is a classic wine from the DOC Friuli Grave. Made from 100% Pinot Grigio, this premium white wine has mineral notes and citrus fruits. The 2022 Cescon Il Tralcetto Pinot Nero IGT Veneto (RRP €20) is from the Veneto and made from grapes grown in the Cescon vineyards in Basalghelle and Fontanelle. This classic light perfumed style of red is made from the very popular Pinot Noir grape (Pinot Nero in Italian) and has floral notes and lots of red cherry fruit.

Dada is one of the fastest growing brands on the Irish wine market, having entered the top five in the Retail News Top 20 Wine Brands in 2023. The success story of this wine brand, since it was first launched six years ago, is phenomenal. The range includes Dada 1, made from a blend of Malbec and Bonarda, Dada 2 Merlot and Dada 3 Cabernet/Shiraz.

Casillero del Diablo

Look out for the summer marketing campaign from Casillero del Diablo, which has just launched

on Sky Cinema and across other Sky channels in Ireland. The campaign focus is on the Trivento White Malbec, a relatively new wine style with a low ABV of 11%. With gorgeous fresh acidity and flavours of red apple, this is bound to be a summer success.

The brand-new global advertising campaign, the latest in their series The Wine Legend, is themed around the spark of inspiration, set to a song made famous by former Beatle George Harrison, ‘Got My Mind Set On You’.

White Malbec

The campaign will also feature the Casillero del Diablo Reserva Especial Sauvignon Blanc, an excellent Chilean Sauvignon Blanc made from grapes sourced in the coastal part of the Rapel Valley. Look out too for the brand-new Diablo Crystal Sauvignon Blanc, the new wine from Concha y Toro’s bolder and more disruptive brand, Diablo. Diablo has been created in response to the need to bring more excitement in the wine category, and the desire amongst younger adults for a unique wine experience. Deriving from Chile’s Curicó Valey, this Sauvignon Blanc surprises from the outset with its freshness and touches of white peach; expect local offers on all these wines for most retailers this summer.

Barry & Fitzwilliam

Casillero del Diablo Reserva Especial Sauvignon Blanc, an excellent Chilean Sauvignon Blanc made from grapes sourced in the coastal part of the Rapel Valley.

awarded ranges of premium wines by any New Zealand producer, fuelling consumer adoration and success across the globe. In Ireland, the best known is the Private Bin range, which includes the hugely popular Marlborough Sauvignon Blanc, but also includes other varietals, such as Chardonnay, Pinot Grigio, Riesling and Pinot Noir. Villa Maria wines have a fresh new look for the Private Bin range, with the same outstanding quality in a new contemporary pack. The high tier Cellar Selection Pinot Noir and the Reserve Wairau Sauvignon Blanc are also available in the Irish Market.

The most recent launch from Villa Maria is the beautiful Sauvignon Blush, Sauvignon Blanc with a hint of Merlot, delivering the taste experience of New Zealand’s favourite white wine with a playful fun factor that opens up a whole new occasion for Sauvignon Blanc. It’s Sauvignon Blanc; 90% Sauvignon Blanc, in fact, caressed with 10% Merlot for a beautiful ‘Provence-like’ blush. Looks like rosé, tastes like Sauvignon Blanc. Villa Maria Wines are proudly distributed by Barry & Fitzwilliam.

Villa Maria Sauvignon Blush: 90% Sauvignon Blanc, caressed with 10% Merlot for a beautiful ‘Provence-like’ blush: looks like rosé, tastes like Sauvignon Blanc.

Villa Maria is Ireland’s number one New Zealand wine brand. Villa Maria's extensive portfolio is one of the most geographically and stylistically diverse and highly-

Also from Barry & Fitzwilliam, Kylie Minogue Wines are an exquisite, elegant portfolio of bespoke wines, crafted with passion and integrity. Launched in 2020 on Kylie’s birthday, May 28, the rosé quickly became one of the most successful launches in its category ever. Kylie Minogue Wines have evolved into a worldwide phenomenon with a glass of Kylie Minogue Prosecco Rosé sold every six seconds (Source: Nielsen EPOS volume sales, Total UK Off Trade to March 11, 2023).

Kylie Minogue Wines have sold nine million bottles since launch (that’s over 43 million glasses of Kylie Minogue Wine

Diablo Crystal Sauvignon Blanc, the new wine from Concha y Toro’s bolder and more disruptive brand, Diablo.

Trivento

is a relatively new wine style with a low ABV of 11%.

Summer Stocking: Wines

Kylie Minogue

poured) and are available to purchase in 31 countries.

Wines have sold nine million bottles since launch and are available to purchase in 31 countries.

Kylie Minogue now has five rosés in her wine portfolio: Sparkling Prosecco Spumante, Sparkling Prosecco Frizzante, Cotes des Provence, Signature Rosé and Alcohol Free Sparkling Rosé. This Signature range comprises of two wines from France, including the delicate paledry rosé made from Cabernet and Carignan grapes, and a light and zesty Sauvignon Blanc from Gascony. The latest addition is the delicious Prosecco Frizzante produced in the heart of Veneto on the picturesque hills of Gambellara. This wine is fresh and fragrant with a marked aromatic character, rich in floral scents of acacia and wisteria flowers.

“I am unbelievably humbled and thrilled by the global response to Kylie Minogue Wines,” noted Kylie Minogue. “It has been incredible, and testimony to the amazing producers and winemakers Kylie Minogue Wines have been lucky enough to work alongside. I have been incredibly touched by the joy our wines have brought to so many people.”

One of the fastest growing wine brands in Ireland, the Graham Norton range from Barry & Fitzwilliam will be on offer. Look out for the GN Sauvignon Blanc along with the Shiraz and Rosé on offer at €12 and the GN Frizzante Bianco & GN Frizzante Rosé on offer for €11.50, so expect strong sales this summer.

Also from Barry & Fitzwilliam, Australia’s biggest selling wine brand on the Irish market, McGuigan Black Label Range, will be on a save €3 promotion.

Barry & Fitzwilliam recently welcomed Kinou Cazes-Hachemian of Château Lynch Bages to Dublin for a tasting of wines

featuring Michel Lynch and Pauillac de Lynch. Kinou is the fifth generation of the Cazes family to work at Château Lynch Bages, one of Bordeaux’s Grand Cru Classe Estates.

One of the original Irish “Wine Geese” Château, the company are still very proud of their strong connection to Ireland. The Michel Lynch range was created in 1986 by the Cazes family, to honour the Lynch family. The range includes a red, white, and rosé and enjoys a significant customer following.

The 2022 Michel Lynch White (RRP €15.95), made from 100% Sauvignon Blanc, is fresh and lively. The 2021 Michel Lynch Organic White (RRP €16.95) is a blend of 90% Sauvignon Blanc with 10% Semillón. We also tasted the 2020 Michel Lynch Red (RRP €15.95) made from a blend of 85% Merlot and 15% Cabernet Sauvignon which had a lovely smokiness on the nose and quite a lot of fruit. The 2021 Michel Lynch Organic Red (RRP €16.95) is 100% Merlot, well-made and very drinkable.

The 2021 Michel Lynch Margaux (RRP €20), which you can expect in about two months, had lots of plum aromas and pronounced jammy fruit. A classic style of Bordeaux red made from a blend of 60% Merlot and 40% Cabernet Sauvignon with about 2% Petit Verdot added to the blend. Aged in French oak (30% new) for 12 months, this is a very approachable midpriced Bordeaux red, for those who would like to get to know this classic wine style a little better!

Cassidy Wines

New from Cassidy Wines comes 2022

Ö-61 DO Central Valley, a tribute to Ötzi, the name given to the mummy of a man found almost perfectly preserved for more than 5,000 years.

Cassidy Wines have a brand-new tattooinspired wine for those who crave a bold and vanguard wine. 2022 Ö-61 DO Central Valley is a tribute to Ötzi, the name given to the mummy of a man found almost perfectly preserved from more than

5,000 years ago. Who he was and how he lived was revealed by the 61 markings on his skin, the oldest tattoos ever found. The wine, which is exclusive to Dunnes Stores, is made from a blend of 90% Cabernet Sauvignon and 10% Carménère (RRP €14.50, but on promotion this summer for €11.60).

Findlater & Co

Australia’s 19 Crimes, distributed in Ireland by Findlater & Co, has broken all conventional wine industry rules and succeeded in unprecedented fashion. At the heart of its success are innovative marketing strategies, which include using augmented reality (AR) to animate 19thcentury convicts, a rich historical narrative, and a deep understanding of its target audience.

The brand is named after the '19 Crimes,' offenses that resulted in British convicts being transported to Australia during the 18th and 19th centuries. These were not minor infractions; rather, they were crimes that resulted in lifelong banishment from their homeland. The ‘Living Wine Labels’ app by 19 Crimes brings the convicts and other elements on their labels to life through animation.

This summer, enjoy 19 Crimes wines that break all conventions. Sauv Block is light yet unique in character, an approachable Sauvignon Blanc bursting with aromas of passion fruit, grapefruit, gooseberry and guava. It is lightbodied with a fresh, crisp finish and a light straw colour, making it a criminally easy wine to enjoy.

Also from Findlater & Co, the Vina Sol story began in 1962 when Miguel Torres produced a small quantity of Parellada grapes, the traditional white variety of Alt Penedès, which gives the wine a fresh and fruity aroma.

In 2022, Vina Sol decided to redesign their bottles. The new label

New 19 Crimes Sauv Block is an approachable Sauvignon Blanc that is light-bodied with a fresh, crisp finish.

Findlater launched Vina Sol Sauvignon Blanc in the Irish market last year, aligning with Vina Sol's vision of strengthening their global presence in the white wine category.

emphasised their most important symbol, the sun. The sun is a part of Vina Sol's DNA. It was born close to the Mediterranean, and all Vina Sol wines are developed in this sunsoaked land. The sun accompanies them in the winemaking process, as the winery uses 100% solar energy from its own panels. From the vineyard to the cellar, everything is made with the sun. For this reason, Vina Sol maintains its brightness and unique character. The mission of Vina Sol always be to bring freshness and brightness to everyday situations, and help people to celebrate the special moments in life, no matter how big or small.

Findlater launched Vina Sol Sauvignon Blanc in the Irish market last year, aligning with Vina Sol's vision of strengthening their global presence in the white wine category. Vina Sol Sauvignon Blanc is a 100% varietal wine that's as fresh, light and gentle as a summer breeze. When you uncork it, it'll envelop you in tropical aromas and a blend of fruits that's truly delightful.

Launched by Freixenet Copestick in 2011, I Heart Wines quickly achieved success by offering a selection of great-tasting wines from around the world in a straightforward, yet passionate manner. This approach empowers consumers to choose their favourite wines without needing expertise. I Heart’s fresh approach is keeping things simple and focuses on what is important: great-tasting wines at a reasonable price. To build on this success, I Heart Wines have launched their new label this year, reimagining their visual identity and packaging design to make the brand more distinctive, instantly recognisable and a true reflection of the brand’s free-

spirited and passionate personality.

A new heart icon, crafted to resemble the impression left by a wine glass, establishes a distinctive visual asset that integrates the I Heart Wines brand and its connection to wine. This, alongside a refreshed colour palette and refined typography, is designed to increase shelf impact and bring the brand’s personality to life across all touchpoints.

“As we continue to expand globally, the new identity by Hunt Hanson will undoubtedly play an instrumental role in establishing I Heart Wines as a prominent player in the industry,” noted Lucy Auld, Head of Marketing at Freixenet Copestick.

Summer Stocking:

I Heart Wines have launched a new label to make the brand more distinctive, instantly recognisable and a true reflection of the brand’s free-spirited and passionate personality.

Edward Dillon & Co Summer is the perfect time of year to share the fresh and delicate flavours of Champagne. So, make sure you stock the Moët Hennessy rosé champagne portfolio. For over 280 years, Moët & Chandon has been the champagne of choice for commemorating the grandest of events. The Rosé Impérial (RRP €69.50) is distinguished by an intense combination of red fruits (wild strawberry, raspberry, cherry), floral nuances of rose and a slight hint of pepper.

Veuve Clicquot upholds the legacy of Madame Clicquot, the ‘Grande Dame of Champagne’. Her creativity and lust for innovation led to many firsts in Champagne, including the first known blended rosé champagne. Veuve Clicquot Rosé (RRP €79.75) combines elegance and flair; fullbodied with intense flavours of juicy ripe strawberries and cherries and aromas of red and black fruits (cherry, strawberry, raspberry, blueberry), spices, liquorice, pastry (biscuit, croissant), orange zest, gingerbread and toasted bread.

Nicolas Ruinart had the vision to establish the first House of Champagne in an age of ideas, connection and conversation. Since then, Ruinart has always had a premium reputation. Ruinart

Rosé (RRP €110.80), created by resident Chef de Cave, Valérie Radou, and Cellar Master Frédéric Panaïotis, combines the freshness of Chardonnay with the fruitiness of Pinot Noir.

Dom Pérignon Rosé (RRP €491.05) has surprising vibrancy with a rich structure. With aromas of rose, orange oil and saffron, the palate is dominated by red fruit (raspberry and cherry). The power is contained, and this pairs wonderfully with oysters and crustaceans, accompanied by vegetables such as aubergine, pumpkin, and chicory.

of Chardonnay with the fruitiness of Pinot

Krug was established in Reims in 1843 by Joseph Krug, whose dream was to offer the very best Champagne every year, regardless of annual climate variations. Krug Rosé 26th Edition (RRP €597.20) was composed around the harvest of 2014, an erratic year in Champagne that oscillated between hot dry spells and cool rainy periods. In all, reserve wines from the House’s extensive library made up 33% of the final blend of this Édition of Krug Rosé. At first sight, its subtle pale pink colour holds a promise of elegance. On the nose, aromas of rose hips, cured ham, mulberries, redcurrant, peony, pepper, and pink grapefruit. On the palate, delicate flavours of honey, citrus and dried fruit with a long finish.

freshness

Noir.

Veuve Clicquot Rosé combines elegance and flair.

Red Bull unveil new Summer Edition

Consumers can get their wiiings for summer with the new Red Bull Summer Edition.

AS Ireland looks forward to all the special moments that come with long days and carefree nights, Red Bull has unveiled its latest Summer Edition, Red Bull Curuba-Elderflower, the musthave energy drink of the summer.

While some signs of the season never change – al fresco dining, exploring the great outdoors, making the most of sports, festivals and other summertime activities – there’s also a fun surprise each year: the wiiings from Red Bull that arrive with a brand-new taste.

An exotic taste

With all the functional benefits of Red Bull Energy Drink, this year’s Red Bull Summer Edition stands out with the exotic taste of curuba, rounded off with floral notes of elderflower.

The perfect base to a summer mocktail, accompaniment for a barbecue or the energy boost you need for your summer adventures, Red Bull Caruba-Elderflower joins a growing list of popular Red Bull Editions, including Apricot-Strawberry, CactusFruit, Juneberry, Tropical and Watermelon.

Available in 250ml cans for a limited time from May 2024, the lime green finish of Red Bull Summer Edition will stand out amongst the rainbow of editions in the Red Bull Product line.

“This year’s Red Bull Summer Edition stands out with the exotic taste of curuba, rounded off with floral notes of elderflower.”

About Red Bull

Available in over 170 countries worldwide, Red Bull’s expanding range of editions and beyond the ordinary marketing strategy continues to wing its way into Irish consumers’ hearts, minds and shopping baskets.

Founded in 1987, Red Bull established the energy drinks product category, promising to vitalise body and mind, and has since seen over 100 billion cans of Red Bull Energy Drink consumed.

It is appreciated worldwide by top athletes, students and in highly demanding professions, as well as during long drives.

Red Bull Sugar Free serves the no sugar category trend, whilst the colourful editions including this latest Caruba-Elderflower for Summer 2024 provide wings for every taste.

Giving wings to people and ideas, Red Bull is a proud supporter of Irish athletes, including hockey goalkeeper Ayeisha McFerran, surfer Conor Maguire, downhill mountain bike athlete Greg Callaghan, drifter Conor Shanahan and rugby player Mack Hansen.

Visit www.redbull.ie for more inspiring content and follow @RedBullIre on Instagram and Tik-Tok to stay up to date with the latest action and events.

the must-have energy drink of the summer.

Red Bull has unveiled its latest Summer Edition, Red Bull Curuba-Elderflower,

Summer Stocking: Beer & Cider

The beer essentials

Many of the biggest beer and cider brands in the country have new promotions and launches specially geared to the summer season.

BEER remains Ireland’s favourite alcoholic drink, accounting for 43% of total alcohol sales in 2023, with cider responsible for a further 6.2% of sales, according to Revenue statistics.

As the summer finally slides into view, consumers around the country will be dusting off their barbecues and embracing the outdoors, with al-fresco gatherings par for the course over the (hopefully) warm and dry season ahead. Consumers will also be treating themselves to their favourite tipples at home, and many of the country’s biggest beer and cider producers have new campaigns and new products, specially geared towards the summer season.

Heineken

There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken has launched its global integrated campaign ‘Ahhh, that’s refreshing’ in Ireland – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp Heineken.

Given the fast pace of today, Heineken recognises that feeling of refreshment is more important than ever, and it is something Heineken has delivered to the world with its unique recipe for more than 150 years.

‘Ahhh, that’s refreshing’ highlights the feeling you get from its refreshing taste. Meanwhile, the wider global campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s reliable highquality taste – no matter where you are in the world.

Heineken’s new global campaign, ‘Ahhh, that’s refreshing’ celebrates the iconic and refreshing ‘first sip’ feeling, and is giving consumers in-store the chance to win a trip to Amsterdam, the home of the Heineken brewery.

“As a brand rooted in more than 150 years of brewing heritage and quality socialising, our refreshing taste is unrivalled across the world as a great beer to have with friends,” noted Mark Noble, Marketing Manager for the Heineken brand.

“‘Ahhh, That’s Refreshing!’ embodies that feeling at the end of the day when you can grab a beer with a group of friends. We also want to bring some fun to our credentials by creating memorable on and off trade activations and highlighting our dedication to the craft in true Heineken wit and style. We’re excited to bottle up that unique first ‘Ahhh!’ feeling and share it with consumers across Ireland.”

The master brewer at Heineken, PJ Tierney commented on the impactful messaging of the campaign, saying, “It’s easy to take for granted the refreshment a Heineken always provides, as it is so

consistent wherever in the world you enjoy it.”

To celebrate this launch, Heineken are offering consumers in-store the chance to win an ‘Ahhh-mazing’ trip to Amsterdam, the home of the Heineken brewery –consumers simply go to their local store, pick up a pack and enter the competition.

Orchard Thieves

In 2015, Orchard Thieves cider burst onto the scene to shake up the cider category, coming in as a challenger brand to the market leader. Since that launch, Orchard Thieves has enjoyed amazing success, including thieving the number one spot as the biggest draught cider in Ireland.

In recent years, research has shown that younger consumers now have a varied preference around taste and levels of sweetness, especially when it comes to

Stock up now!

Summer Stocking: Beer & Cider

Thieves Wild Apple Cider is the new addition to the Orchard Thieves family.

cider (Source: Source: MCCP Qualitative Research March 2022: Understanding Gen Z, the Cider Category and Orchard Thieves).

Heineken Ireland have now launched new Orchard Thieves Wild Apple Cider to create an option that appeals to a broad range of consumers, be it current or even lapsed cider drinkers.

Orchard Thieves Wild is a less sweet, more natural tasting 4% apple cider with a crisp refreshing finish. It has dramatically reduced sugar content (2.2g per 100ml), less calories and no artificial sweeteners. Orchard Thieves Wild was developed specifically for the Irish market, with Irish consumers having fed into every step of the journey from recipe to design. Orchard Thieves Wild is available in a 4 x 500ml can pack in stores.

Budweiser

Tomorrowland, which takes place in Antwerp, Belgium, is one of the largest and most well-known music festivals in the world. It has quickly become one of the most iconic and sought after festivals, where tickets sell out in seconds. Budweiser, from Bulmers Ireland, is the official beer sponsor of Tomorrowland this year, and they are offering consumers a chance to experience this once in a lifetime,

spectacular music event. Not only are Budweiser offering Tomorrowland experiences, but they have also partnered with Spotify to give away hundreds of Spotify Premium prizes! Consumers will be able to enter via the QR code found on promo packs or POS found nationwide in participating stores. Entries close on June 10 ahead of the Tomorrowland event which kicks off in Belgium on July 19, 2024.

Promo packs include Budweiser lager eight-pack can. However, consumers can enter via the QR code found on POS displays, in participating stores, nationwide. Entrants must be 18 years or over. Full T&Cs available at winwithbud.ie.

Bulmers

Bulmers, Ireland’s original cider, will be rolling out an exclusive off-trade competition this Summer. From May 28, consumers will start to see Bulmers promotional packs appearing in stores,

Original & Light Cans, Bulmers 12-pack

Original Bottle, Bulmers 20-pack Original & Light bottle packs. For full terms and conditions, see bulmers.ie. Entrants must be 18 years or over.

Peroni Nastro Azzurro Stile Capri

New Peroni Nastro Azzurro Stile Capri, from Richmond Marketing, is a refreshingly light lager with a citrus edge. This latest innovation features a subtle spritz of Italian lemon, lower bitterness and a lower ABV (4.2%) to deliver exceptional quality and taste credentials for summer 2024.

are

nationwide. This latest campaign by Bulmers will be offering consumers the chance to win hundreds of music prizes, all summer long! To be in with a chance to win one of the many prizes up for grabs, consumers simply pick up one of the promo packs of Bulmers, scan the QR code and enter the unique code on promo packs. Entries close on August 28. Promo packs include Bulmers eight-pack

Peroni Nastro Azzurro Stile Capri has notes of sun-soaked lemons and olive leaf to create a uniquely uplifting taste that delivers a fresh, crisp beer.

Inspired by the taste and scent of Capri, an island in Italy’s Bay of Naples, this innovation from Peroni Nastro Azzurro offers a subtle and lightly aromatic flavour.

Peroni Nastro Azzurro Stile Capri is brewed with Peroni’s signature Nostrano dell’Isola maize, grown exclusively in the North of Italy, tasted daily by the Master Brewer to ensure that it is of the highest purity and softness. The barley used has the best characteristics for beer production, while the zest of sunsoaked Sicilian lemons adds freshness, and the light touch of olive leaves reduces bitterness.

This latest innovation from Peroni Nastro Azzurro is invigorating the sunshine beer category by delivering superior liquid quality, available now nationwide in supermarkets and select off licences in 3x330ml (RRP €6.25) and 10x330ml (RRP €18.95).

Orchard

Budweiser

giving music fans the chance to win Tomorrowland experiences and hundreds of Spotify Premium prizes.

Bulmers is offering consumers the chance to win hundreds of music prizes, all summer long.

Summer Stocking: Spirits

The spirit of summer

Irish consumers’ love of cocktail culture is good news for spirits sales this summer season.

IRISH consumers have really embraced cocktail culture in recent years, both in the on- and off-trade, where they have become adept at recreating their favourite drinks in the comfort of their own home.

We have also seen growth in nonalcoholic spirits, albeit from a small base, driven by the health and wellness trend as more and more consumers cut back on their alcohol consumption, as the concept of ‘mocktails’ starts to take root.

Simultaneously, there has been an uptake in premium spirits, from Irish whiskeys to gins, vodkas and rums, as the concept of ‘drinking less, but drinking better’ continues to grow across the country. With plenty of barbecues and al-fresco dining this summer, expect the cocktail shakers to be out in force as consumers treat themselves and their guests to flavoursome tipples.

Tia Maria

The Tia Espresso Martini has been the classic evening pick-me-up since its creation in the 1980s. Tia Maria is the musthave ingredient for this classic cocktail,

which is as delicious today as it’s always been. Tia Maria has long been a favourite for coffee cocktail lovers the world over and it was even used in the very first Espresso Martini recipe over 40 years ago, by creator Dick Bradsell.

Multi award-winning Tia Maria Cold Brew is designed for the Espresso Martini. It is a sweet liqueur with a strong coffee character and a complex aromatic structure.

Perfectly balanced, Tia Maria is made with Madagascar vanilla, Jamaican rum, and 100% Arabica coffee beans. Tia Maria has a classic roasted, full-bodied and rich taste. An exclusive cold brew extraction process gives it its distinctive intense coffee aroma, which is followed by notes of chocolate and pipe tobacco, caramelised cane sugar and vanilla.

To make the perfect Espresso Martini, all consumers need is: 25ml Tia Maria, 25ml vodka, a single or double shot of espresso and coffee beans to garnish. Check out TiaMaria.com for more cocktail inspiration. Tia Maria is distributed by Barry & Fitzwilliam.

Tia Maria Cold Brew: designed for the Espresso Martini.

THE ENDLESS DOLCEVITA

Summer Stocking: Spirits

Disaronno

Disaronno is an Italian style icon: smooth taste, unmistakable aroma, unique and distinctive design of the bottle, original square cap and the golden label that adds a sense of contemporary elegance and style.

Disaronno: the world’s favourite Italian liqueur.

Disaronno is the proud ambassador of the ‘endless dolce vita’, telling a story through the iconic postcards of the Italian beauty, thanks to a new world of reference. Disaronno captures the senses with its amber colour, rich aroma and incomparable

Disaronno Fizz combines the original taste and unmistakable aroma of Disaronno with fizzy soda bubbles and fresh lemon juice for a refreshing and thirst-quenching cocktail.

taste, which has made it the world's favourite Italian liqueur. It has a sweet and fruity character, complemented by a warming sensation. The taste is intense, and has a persistent fragrance that remains unchanged even with the addition of ice.

Widely enjoyed with cola over ice and a slice of lime, Disaronno is versatile and has an unmistakable taste when used as a key ingredient in cocktails. This summer, enjoy a light and refreshing Disaronno Fizz, a refreshing, low-alcohol drink with a distinct character. The original taste and unmistakable aroma of Disaronno are combined with fizzy soda bubbles and fresh lemon juice for a refreshing and thirstquenching cocktail. To make this simple cocktail at home, consumers simply pour 45ml Disaronno over ice, add a squeeze of fresh lemon juice and top up with soda water; stir and garnish with lemon zest. Disaronno is distributed by Barry & Fitzwilliam.

Passoã

Passoã is a passion fruit liqueur with a full-bodied sweetness that brings a twist and burst of zest to the palate. Made with real passion fruit from Brazil, Passoã is unmistakably tickled red with an intensely stimulating flavour.

It is the ideal ingredient for simple mixes, easy to make, drink and share. It is the perfect way to add a little passion to your favourite classic and frozen cocktails; with Passoã, there are no boundaries to the delicious drinks you can make.

Cointreau

Cointreau, distributed by Barry & Fitzwilliam, has launched a redesigned version of its liqueur bottles, which are now made from “two-thirds recycled glass”. The brand refresh has been described as the “most momentous of its kind in 140 years”, as both the bottle and the label have been altered.

Passoã: the passion fruit liqueur with a fullbodied sweetness that brings a twist and burst of zest to the palate.

Passoã was created over 30 years ago. Since then, the distinguishing black bottle has become a household name amongst cocktail lovers. Cocktail parties at home are not complete without it. With an ABV of 20%, Passoã is a great low alcohol option, also when served with tonic water or ginger ale or as part of the hero cocktail, the original Porn Star Martini. Passoa is distributed by Barry & Fitzwilliam.

Cointreau’s redesigned liqueur bottles are made from two-thirds recycled glass.

As well as looking to boost its sustainability credentials by using recycled glass, convenience and practicality were also considerations when redesigning the bottle. The bottle has been made “four millimetres taller to facilitate its grip” and make it “easier to hold”. Similarly, the newly textured cap “provides better grip for an easier twist-off”, while simulating the skin of an orange. However, the bottle still displays traditional design features such as the Cointreau medallion.

Spirit lovers, both past and present, recognise Cointreau as a core building block in premium cocktails creation. Cointreau is the cornerstone of more than 350 internationally renowned cocktails such as the Margarita, Sidecar and Cosmopolitan. It enhances cocktails with its perfect balance. Check out cointrau.com for some cocktail ideas.

Cointreau has been described as “a masterpiece crafted through the unique distillation of all-natural sweet and bitter orange peels, resulting in a crystal clear liqueur that strikes the perfect balance

between sweetness and freshness”. For more than 30 years, the finest orange peels are carefully selected by Master Distiller, Carole Quinton, to create the definitive orange liqueur.

Tanqueray No. Ten

Debuting a new look bottle, Tanqueray No. Ten from Diageo Ireland shows off its position as the ultimate architect in cocktail artistry by partnering with leading bartenders at the pinnacle of cocktail culture to create new experiences and events.

Actors Stanley Tucci and Amy Huberman met in Ireland recently to mark the launch of Tanqueray No. Ten’s celebration of exceptional cocktail artistry, with a homage to the spirit of Irish hospitality that champions bar creativity and craftmanship in Ireland.

Tanqueray No. Ten is collaborating with

Summer Stocking: Spirits

three esteemed Irish tastemakers who are renowned for their skill and innovations within the cocktail industry: Oisín Kelly, Bar Manager of The Sidecar at The Westbury, Adeline Valdivia, Head Mixologist of Glovebox at Allta, and Andy Ferreria, CoFounder of Cask Cork.

Throughout the year in Ireland, Tanqueray No. Ten will collaborate with the three to reveal experiences and events in their partnering venues. Additionally, each bartender has created a bespoke Tanqueray No. Ten cocktail, inspired by the brand’s signature serve, The Tiny Ten, but with a twist incorporating Irish ingredients such as Valentia Island Vermouth, foraged geranium, Irish sea salt and honey, as well as flavours from Killahora Orchards.

“I’m delighted to be back in Ireland with Tanqueray No. Ten to uncover and celebrate the talent of three bartenders who are true artists and who embody the

spirit of Irish hospitality,” noted Stanley Tucci. “Cocktail making is a unique craft, that welcomes curious and inventive minds to push the boundaries of flavour and bar cocktail culture. The new bottle is a beautiful homage to the brand’s heritage, craft and longstanding place in the world of bartending.”

A newly designed bottle serves as the backdrop for the series of celebratory partnerships and residencies, which was created to honour the artistry of the liquid and the cocktails made using it. Tanqueray No. Ten's new bottle features a copper cap with a citrus grater texture as a homage to the miniature Tiny Ten still. The light translucent green bottle holds a citrus press-shaped glass structure at the base of the bottle, a tribute to the whole citrus fruit used in its distillation process. The bottle's new ten faceted design and red wax seal aptly celebrates this liquid artisanship from Charles Tanqueray & Co.

“Tanqueray No. Ten has always pioneered bringing gin to new levels, and this stunning new bottle is a testament to our craft,” notes Master Distiller, Terry Fraser. “Using whole citrus fruits to capture the ‘citrus heart’ in our historic Tiny Ten still sets us apart from other gin distillations, making this the perfect element for the zenith of cocktail making excellence. The gin’s unique balance and refreshing taste are key to creating balanced drinks. It's a delight to see how it's used in the best drinks in the world.”

Diageo Ireland’s Cocktail Collection

Diageo Ireland have launched a portfolio of expertly crafted ready-to-serve cocktails from global premium spirit brands –Tanqueray, Johnnie Walker and Cîroc. Just in time for summer, The Cocktail Collection features bittersweet Tanqueray Negroni, smoky Johnnie Walker Old Fashioned and crisp Cîroc Cosmopolitan.

The Ready to Drink category is expected to grow by +12% in volume in the next three years (Source: IWRS RTDS Strategic Study 2023) and the Cocktail Collection brings an exciting new addition to the market, allowing consumers to discover and enjoy bartender quality cocktails at home.

Perfect for spontaneous nights of fun or moments of indulgence at home, it’s never been easier to impress guests, with each blend featuring high-quality ingredients, premium spirit taste credentials and layers of delicious flavours all prepared and ready to serve.

“It’s an exciting time for the Cocktail Collection to launch in Ireland when we’re starting to see growth within the

Stanley Tucci and Amy Huberman, pictured with the new look Tanqueray No. Ten bottle.

Summer Stocking: Spirits

ready-to-drink category and can provide consumers with easy and convenient solutions to hosting at home,” noted Sorcha Ní Chléirigh, Head Of Marketing - Spirits Portfolio - IOI.

Designed to be served on its own,

Tanqueray Negroni, the bittersweet Cocktail, available in a 500ml bottle, part of Diageo Ireland’s brand new Cocktail Collection.

Johnnie Walker Old Fashioned is designed to be served on its own, chilled or over ice with a garnish.

chilled or over ice with a garnish, each 500ml bottle serves five cocktails. All you need to do is open, pour and serve. Each cocktail ABV includes; Johnnie Walker Old Fashioned (20.5% abv) Tanqueray Negroni (17.5% abv) and Cîroc Cosmopolitan (17.5% abv). The Cocktail Collection is available in select retail stores across Ireland, including Tesco, SuperValu and Centra, at an RRP €22.99.

The crisp Cîroc Cosmopolitan, part of Diageo Ireland’s expertly crafted ready-to-serve Cocktail Collection.

Teeling Whiskey

Teeling Whiskey was celebrating recently when its Dublin-distilled whiskeys, the Teeling Single Pot Still, newest limited edition, the Teeling Wonders of Wood 3 Swedish Oak, and Teeling Small Batch all picked up top honours at this year’s San Francisco World Spirits Awards, winning the prestigious award of ”Double Gold.”

The San Francisco World Spirits Awards is staged in a drive to find the finest Global Whiskey brands on the world stage. Chaired by a panel of leading spirits specialists, the spirits are judged in a blind tasting, to discover some of the world’s best whiskeys and spirits.

These latest honours build on the international reputation Teeling has earned since its formation in 2012 and brings the total to 600 International Awards for the distillery and its whiskeys. These accolades include the prestigious honour of the World’s Best Single Malt and World’s Best Pot Still at the World’s Whiskey Awards, solidifying Teeling’s legacy as the world’s

Teeling Single Pot Still, a ‘Double Gold’ winner at the San Francisco World Spirits Awards.

most awarded Irish whiskey producer.

“We are extremely proud to continue to outperform at International Spirits Awards,” noted Jack Teeling, Founder and Managing Director of Teeling Whiskey.

Teeling Small Batch, winner of a ‘Double Gold’ at the San Francisco World Spirits Awards.

“Since 2012, we have focused on expanding the range of Irish whiskeys on the market through creating new categories and expanding the spectrum of flavours within established categories. We are a firm believer in the quality of our Teeling whiskeys but continued independent verification gives us confidence to keep doing what we do best.”

For more information on Teeling Whiskey please visit www.teelingwhiskey.com

Maxol provide a boost to indigenous food & drink businesses

HAVING received over 100 applications in 2023 from food and drinks businesses all looking for support, mentorship and an opportunity to secure prime retail shelf space, Maxol recently launched year two of their Homegrown at Maxol programme.

“The response from Ireland’s SMEs and the number of entries received last year were instrumental in our decision to relaunch Homegrown at Maxol for 2024,” noted Brian Donaldson, Maxol Group CEO, who stressed how the inaugural programme highlighted the genuine need within the food and drinks sector for a support programme of this nature.

Providing direct and practical support to local food and drink businesses, a panel of industry experts will select four winners, each of whom will have the opportunity for their products to be distributed across the network of Maxol stores in Ireland. All four winners will also receive marketing support to help elevate their brand, together with invaluable business mentorship.

Ciaran McNally, Chief Retail Officer, and Nikki Maguire, Head of Marketing, Maxol Group, pictured with Carrie & Lewis Linden (10 & 7 years) launching the Homegrown at Maxol 2024 programme.

help four fantastic indigenous businesses to scale up, reach new audiences right across the country and pave the way for their longterm growth.

Following in the footsteps of Galway drinks company, All About Kombucha, who were crowned the inaugural Homegrown at Maxol Champion last year, one of this year’s winners will be chosen by Maxol’s retailers as the overall Homegrown at Maxol Champion for 2024. Entry to the programme is open until June 9, 2024, via a simple online application at www.maxol.ie/homegrown.

“Our aim is to empower small and medium sized businesses, offering them a platform to flourish and thrive,” explained Brian Donaldson. “By securing prime shelf space in our company-owned stores across the Republic of Ireland, supported by innovative marketing materials, strategic advertising and invaluable mentoring from our experienced retailers, we hope we can again

Homegrown at Maxol 2023 winners:

White Hag Brewery (Sligo): a contemporary independent brewery, creating modern beer; Good 4 U (Sligo): a range of functional, healthy snacks;

• Sage Meal Solutions (Cork): an extensive range of condiments, meal pots, sides, bakes and pies;

• Aunty Nellie’s from The Luxury Confectionery Company (Cork): makers of premium chocolate bars;

• Jo’s Protein Balls from Absolute Nutrition (Dublin): convenient, functional protein and energy snacks;

• All About Kombucha (Galway): a freshly fermented sparkling tea made from organic ingredients (Homegrown at Maxol Champion for 2023).

“While 70+ stores may seem like a significant leap for some businesses, we recognise that smaller steps can also lead to success. Therefore, we are also extending the opportunity for winners to shine regionally. As long as the product is made in Ireland, we want to see it. Our doors are wide open, and we encourage any food or drinks business not yet on our shelves to seize this chance and apply today.”

At Maxol, the commitment to supporting local businesses is deeply ingrained in the fourth-generation family-owned Irish company. The company’s long-standing strategy aims to uplift enterprises that might otherwise lack the resources to gain visibility. It’s also part of Maxol’s commitment to Champion Green, a national movement dedicated to supporting local businesses, coordinated by Evelyn Moynihan of Kilkenny Design. “Homegrown at Maxol remains true to our mission of championing local sustainable businesses,” noted Evelyn. “It’s particularly exciting in that it will open new doors to businesses, facilitating the start of something great for four SMEs in the food and beverage sector. As we strive to boost the local economy, industry leaders like Maxol play a crucial role in supporting small businesses.”

Evelyn Moynihan will join Brian Donaldson, along with a panel of Maxol retailers and its wholesale partner BWG on the expert judging panel.

The programme invites entries from those operating in a wide range of areas including ambient, confectionery, deli, hot, fresh, soft drinks, juices and smoothies, teas, health and fitness, milk and dairy based drinks and alcohol.

For more information, visit www.maxol.ie/homegrown

Right to request remote and flexible working

Catherine Hayes and Sinead Likely of Lewis Silkin share what employers in the retail sector need to know about the new right to request remote and flexible working.

SINCE last month, all employees have a statutory right to request remote working, and employees who are parents or those with caring responsibilities have the right to request flexible working. This does not give employees a right to insist on remote or flexible working arrangements. However, it means that employers must comply with a statutory process and timeframe for considering any such requests and treat requests fairly and reasonably. There is guidance for employers on how to deal with

employee requests in the Code of Practice for Employers and Employees on the Right to Request Remote and Flexible Work Arrangements, which was published by the Workplace Relations Commission last month also. In this article, we look at what the Code of Practice says, and some of the key takeaways retailers need to know.

What is remote working?

Remote working is when work normally carried out by an employee at the

employer’s place of business is carried out at another location without a change to working hours or duties. All employees can request to work remotely. However, not all roles or work duties can be carried out remotely.

When considering a remote working request, retailers will need to consider the request having regard to the needs of the business, the employee’s needs and the requirements of the Code of Practice. The Code outlines a number of suggested practical questions for employers to consider to help them assess the remote working request, both with regard to the suitability of the role and the employee making the request.

On the suitability of the role, some of the most relevant questions for retailers to consider include:

• What are the employee’s key duties?

• Can any of the duties of the role be carried out remotely?

• Does the role include tasks that must be performed or are more efficiently performed on-site? Does the role require access to equipment/technologies or data that are only available on-site?

• Does the role require face-to-face engagement with clients, customers or other employees on-site or at other locations?

• Are there technological solutions to mitigate issues arising from remote working?

On the suitability of the employee, relevant factors that can be taken into account include their IT skills, the level of supervision required, their demonstrated ability to meet deadlines and the need for collaboration. Retailers should review all of the questions in the Code when considering a request. While not all matters might be relevant in all situations, the questions listed in the Code make it clear that a thorough consideration of the request is expected and required.

What

is flexible working?

While all employees can request remote working, the right to request flexible

Employment Law

Employers must comply with a statutory process and timeframe for considering any requests for remote or flexible working and treat requests fairly and reasonably.

working is limited to employees with caring responsibilities, which means employees who are: (a) parents (or employees acting in loco parentis) to a child under 12 years old, or under 16 years old if the child has a disability or illness; or (b) providing personal care or support to a child, partner, cohabitant, parent, grandparent, sibling, or someone who lives with the employee, where that person is in need of significant care or support for a serious medical reason.

duties.

Flexible working requests can only be made to provide care and the Code outlines a process where the arrangement can be terminated if that condition isn’t complied with.

Flexible working includes a wide range of different ways of working, or reduced hours. It can include arrangements such as part-time working, job-sharing, termtime work, flexi-time, compressed working hours, as well as remote working.

Retailers receiving such requests again need to consider both the needs of the business and the needs of the employee. The Code doesn’t provide specific details on what an employer needs to consider when assessing a flexible working request, but it refers to the same guidance for considering a remote working request, which it says may be also helpful for considering flexible working requests.

What is the process for making a request?

Employees must make their remote or flexible working request in writing, which can be an online form. Requests can be made from the first day of employment, but employees must have six months’ service before any arrangement starts. The information to be provided depends on what type of request is made.

For remote working requests, the employee must set out:

a. how many days they wish to work remotely, and which days; b. proposed start date, and end date, if not

Remote working is when work normally carried out by an employee at the employer’s place of business is carried out at another location without a change to working hours or

Employment Law

a permanent request; c. the reasons for the request; d. details of the proposed work location; e. information on the suitability of the proposed work location.

Potential reasons for remote working can include: reducing daily commute times and carbon footprint, optimising quality of life outside of working hours, personal or domestic circumstances, neurodiversity or special medical needs which could favour a quiet working environment or facilities not always available in the workplace. In assessing the suitability of the proposed work location, things like distance to the employer’s workplace, privacy of the workstation, data and confidentiality security, as well as a secure internet connection which can be accessed by the employer’s IT department, are all relevant. Employees are also recommended to set out how they are confident they can continue to perform their role to the required standard while working remotely. For flexible working requests, the employee must set out:

a. the form of flexible working being requested;

b. proposed start date and end date;

c. grounds for requesting flexible working - age of child, relationship to person who requires care, etc.

Employers can request some information about the employee’s child or person they care for to support the request (subject to data protection obligations).

Employers must respond within four weeks of a remote working or flexible working request to:

• Approve the request and provide an agreement to be signed by the employer and employee;

• Refuse the request setting out in writing reasons for the refusal; or

• Explain that it has a difficulty assessing the request and needs up to four more weeks to assess the request.

What does this mean for retailers?

The new rights will undoubtedly lead to an increase in requests from employees for remote or flexible working arrangements. Given the nature of many retail roles, retailers may face greater challenges facilitating remote or flexible working arrangements than some other sectors. However, they will still need to give full and proper consideration to any such requests made by employees in accordance with the Code of Practice, as well as complying with the time-frame of four weeks for a response.

On a practical level, consideration will need to be given to how requests should be submitted and processed and the conditions that will apply to remote working in general within the organisation. Although not a requirement under the legislation, retailers may want to set this out in a written remote and flexible working policy and the Code provides a helpful template work-life balance policy, as well as template remote working and flexible working request forms.

What are the risks for retailers?

Where a complaint is made about the right to request remote or flexible working, the Code sets out that the WRC cannot assess the merits of any decision made

The right to request flexible working is limited to employees with caring responsibilities.

“When considering a remote working request, retailers will need to consider the request having regard to the needs of the business, the employee’s needs and the requirements of the Code of Practice.”

by an employer on the request, only on the process which led to the employer’s decision. This means that the WRC cannot look behind the merits of the employer’s decision to assess the fairness or otherwise of its decision.

The maximum award for a breach of the right to request remote working is four weeks’ pay and for a breach of the right to request flexible working is 20 weeks’ pay. The WRC may also direct the employer to comply with specific sections of the Act. Any WRC hearings will normally take place in public and any decisions will again normally name the parties, so there are also publicity and reputational risks.

Employers must keep specific records of remote and flexible working arrangements taken by employees for up to three years or risk a fine of up to €2,500. Employees are also protected from penalisation.

While there isn’t a right to remote or flexible working arrangements, to limit risks of indirect discrimination claims on grounds of gender or family status, and to ensure good employee relations, as well as complying with the statutory request process, employers should seek to be consistent and fair in their approach

to requests and carefully consider the reasons why they cannot accommodate the remote or flexible working request. Clearly explaining these reasons to the employee, and setting them out in writing, is an important part of this process.

Aside from the legal risks, there are employee relations concerns with rejecting a remote or flexible working request, which could result in disgruntled and unmotivated employees, and lead to grievances or resignations, as well as impacting team morale.

Conclusion

Following a proper process will be key to dealing with remote and flexible working requests for retailers. The Code provides useful guidance on how to manage a request and what employers should consider when a request is made. It is not an offence to fail to follow the Code, but a failure to do so is admissible in evidence before the WRC in any employment rights claim.

Where retailers already have a policy for remote working, they will need to compare existing policies against the new Code of Practice and amend where necessary.

The maximum award for a breach of the right to request remote working is four weeks’ pay and for a breach of the right to request flexible working is 20 weeks’ pay.

About the authors FOR further information on this topic, please contact Catherine Hayes (Catherine.Hayes@lewissilkin. com) or Sinead Likely (Sinead. Likely@lewissilkin.com), from Lewis Silkin. This article is for general guidance and does not constitute legal advice. Legal advice should be sought in any given set of circumstances.

Even where retailers already have existing arrangements with employees allowing them to work remotely, they will still be required to deal with new requests from employees or requests to change working arrangements under the new Code. It is also important to remember that remote working does not necessarily mean working from home, or working remotely on a full-time basis, and that flexible working requests (which are different to remote working requests) will be limited to employees with caring responsibilities.

For many retailers, operational and working arrangements continue to evolve and change and so they will need to stay ahead of these developments to ensure compliance with the new legislation, while balancing the needs of the organisation.

What’s New

CADBURY DAIRY MILK LAUNCHES &MORE

IRELAND’S favourite chocolate brand is launching a mouth-watering new addition to the beloved Cadbury Dairy Milk range. The delicious Cadbury Dairy Milk &More bars come with larger chunks, packed full of textures, layers and flavours. With two sumptuous flavours to try - Cadbury Dairy Milk &More Nutty Praline Crisp and Cadbury Dairy Milk &More Caramel Nut Crunch - the bars make the ultimate treat and are available in stores since May 1. “We are thrilled to unveil the next chapter in the Cadbury Dairy Milk story: Cadbury Dairy Milk &More,” revealed Seamus Harahan, Standard Confectionery Lead at Mondelēz International. “This innovative addition cranks up the indulgence factor with even bigger chunks and exciting flavour combinations. Get ready for a moment of sheer indulgence in every single bite!”

NESCAFÉ LAUNCH FULLY RECYCLABLE PAPER REFILL PACK FOR NESCAFÉ GOLD BLEND

NESCAFÉ are introducing the first paper refill pack for Nescafé Gold Blend that can be easily recycled through kerbside collection. This innovative paper refill pack reduces packaging weight by a remarkable 97% compared to the traditional 200g glass coffee jars. Designed with convenience in mind, the paper packs can be used to refill the glass jar and give it a longer life, all whilst providing the same great taste and iconic rich aroma that Nescafé fans know and love. Once the refill pack is empty, it can be easily recycled through kerbside collection. "We are thrilled to introduce Nescafé's first paper refill pack, representing a positive step towards our sustainability goals,” noted Carol Anne Deasy, Nescafé Marketing Manager at Nestlé Ireland.

HEINZ LAUNCH NEW TOMATO KETCHUP PICKLE FLAVOUR

HEINZ have introduced their Tomato Ketchup Pickle Flavour to Ireland, now available to buy in Dunnes, Supervalu and Tesco stores nationwide. “We are dedicated to investing in innovation across all markets, and we are so excited to see how our new Heinz Tomato Ketchup Pickle Flavour is received in Ireland,” said Elaine McCague, Head of Commercial and Marketing at Heinz. “This new flavour is a delicious fusion of two beloved classics, combining the timeless tanginess of tomato ketchup with the irresistible zing of pickles. At Heinz, we are constantly exploring new avenues to elevate flavour profiles, and with the country’s growing love for pickles, introducing this product to the Ireland market was a natural progression.”

M&S LAUNCH FARM TO FOODHALL CAMPAIGN

FANTA REVEALS JAMIE LAING AS ‘CHIEF FLAVOUR OFFICER’

TV presenter and Made in Chelsea star Jamie Laing has teamed up with Fanta Orange Zero as its ‘Chief Flavour Officer’ to surprise unsuspecting shoppers with a mischievous stunt. The astonishing aisle antics took place to mark the arrival of Fanta Orange Zero with a new, irresistible taste, which has hit shelves across Great Britain & Ireland. Jamie has been newly recruited by the fun-fuelled brand to help indecisive shoppers faced with a host of drink options at the supermarket, to choose a thirst-quenching Fanta Orange Zero. By taking over the store’s tannoy and shop aisles, Jamie teases unsuspecting customers, enticing them to try the new drink. “I’ve had so much fun in my latest role, enticing shoppers to try the new, irresistible taste of Fanta Orange Zero,” noted Jamie. “It’s actually elite!”

PICTURED at the M&S Farm to Foodhall launch, which took place on Wednesday, May 1, at Airfield Estate, Dundrum are Eddie Murphy, Country Director for M&S Ireland and Northern Ireland, and chef Mark Moriarty, M&S Food Ambassador. The event was attended by a selection of Irish foodies and influencers, who enjoyed an entertaining evening cooking and dining alongside Mark Moriarty. The M&S Farm to Foodhall campaign will follow Mark as he visits all corners of Ireland to meet with M&S’ Irish suppliers, from lamb farmers to mushroom producers, to explore the lengths they go to in order to deliver the highest quality M&S Irish produce, all the way from farm to foodhall.

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