Retail News APRIL 2018
Ireland’s Longest Established Grocery Magazine
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Retail News|April 2018|www.retailnews.ie|1
Contents News
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The Great Plastics Debate PLASTIC packaging has been hitting the headlines for all the wrong reasons, recently, with programmes like David Attenborough’s Blue Planet II highlighting the amount of plastics polluting the oceans. The time for action on plastics is unquestionably upon us, but demonising all plastic packaging is neither progressive nor helpful. After all, plastic packaging plays a huge role in minimising food waste through protecting foodstuffs and prolonging shelf life. Here in Ireland, there have been calls to introduce a Deposit/ Return scheme for plastic packaging, particularly PET bottles, similar to the one currently operational in Norway. Green Party leader, Eamon Ryan, explains the benefits of such a model and how it could work here, while we gauge the reaction of retail groups to such a proposal (Page 2). It may be April, but canny retail groups and brand owners are already working on their Christmas campaigns. Nielsen’s Commercial Director Matt Clark summarises what happened during Christmas 2017 and the lessons for winning this year (Page 16). We also report on the launch of Heineken 0.0%, a new non-alcoholic beer from Heineken Ireland (Page 18), preview the forthcoming TWIG Networking Lunch (Page 20) and reveal Aldi’s €500,000 supplier development programme to give up-and-coming Irish food and drink companies the chance to get on its shelves (Page 22). Kathleen Belton, Editorial & Marketing Director.
themed ‘Breaking New Ground’ takes place on May 25 in the InterContinental Hotel, Dublin.
Bottle deposit/ return scheme proposed to combat plastics crisis.
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Repak Calls on nation to recycle correctly; Guaranteed Irish wants more Government support; 500 global food buyers speed date Irish companies at Bord Bia event.
Moy Park Relaunch
SuperValu and Dunnes tied at the top; Aldi Ireland achieves Bord Bia Origin Green accreditation; Iceland to remove palm oil from own label food.
Grocers Fun Run
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Musgrave agrees €5m export deal with Bahrain supermarket; Beast from the East’s €10m grocery boost; Kantar Media launches Yellow News in Ireland.
Nielsen Christmas Review 16
As brand owners start to plan for the festive season Matt Clark, Commercial Director, Nielsen, examines the winners and losers from Christmas 2017 and the lessons to be learned for this year.
Heineken 0.0% Launch 18
Heineken 0.0% is the new world class non-alcoholic beer from Heineken Ireland, now available in retail outlets across the country.
Today’s Women in Grocery 20
This year’s Today’s Women in Grocery networking luncheon,
@RetailNews1
Editorial & Sales Director:
Published by: Tara Publishing Ltd,
Kathleen Belton
kathleenbelton@retailnews.ie
14 Upper Fitzwilliam Street, Dublin 2.
Editor: John Walshe
johnwalshe@tarapublications.ie
Tel: 00353 1 6785165 Fax: 00353 1 6477127
Sales: Brian Clark
brian@tarapublications.ie
Web: www.retailnews.ie Email: kathleenbelton@retailnews.ie
Printed by: W&G Baird
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Moy Park is relaunching its breaded range and introducing a new brand logo, as the company celebrates its 75th anniversary. The second annual Grocers Fun Run proved a tremendous success, with more than double the entrants from last year’s inaugural event, raising valuable funds for the IGBF.
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Security 51
Do you have detailed security plans in place for the safe storage and retention of cash on your premises?
Irish Quality Food and Drink Awards 53
The 2018 Irish Quality Food and Drink Awards are now open for entry.
Focus on HR 54
Employing an independent third party to mediate in the case of workplace disputes can be an important step to finding a solution.
Retail Ireland: Monthly Update 56
Submission to Low Pay Commission; Retail Ireland Annual Lunch 2018; Latest consumer price data.
Regulars & Reports
Managing Director: Patrick Aylward
Wine Correspondent: Jean Smullen
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Musgrave MarketPlace donates over 250,000 meals via FoodCloud; Spar recognised in Top 10 Best Places to Work; Lild Ireland’s €1m pledge to support youth mental health
facebook.com/RetailNews1
Graphics: Catherine Doyle
Applications are being sought for new Grow with Aldi supplier development programme, which will see up to 50 products taking part in a special Irish Food Market promotion this August.
Government launches €300m Brexit loan scheme.
Ireland’s Longest Established Grocery Magazine
Production: Ciara Conway
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Retail News Chief News Reporter: Pavel Barter
Grow With Aldi
Subscription to Retail News: e95 plus VAT Email: ciara@tarapublications.ie Reproduction without written permission is strictly prohibited.
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Industry News
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Soft Drinks/Bottled Water
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Drinks News
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Tobacco Products
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Free From Foods
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What’s New
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Forecourt Focus: News
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Shelf Life
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News
Bottle Deposit/Return Combat Plastics Crisis A DEPOSIT/RETURN scheme for single-use plastic bottles would be “win-win” for small retailers across Ireland, Eamon Ryan, Green Party leader, has told Retail News. A consultation is currently underway in England to follow countries such as Germany, Sweden and Denmark, and introduce reverse vending machines at shops. Under the scheme, customers pay a small deposit on each purchased bottle, which is redeemable upon return. The scheme would have to be “fair to all retailers and not discriminate one versus the other”, said Ryan. “There is particular concern for smaller retailers, who feel they might not have the logistics to collect the bottles. We would need a scheme with a voucher system that would be redeemable in all retail outlets, not just specific ones. The fact it already exists in so many jurisdictions - America, Europe, Australia - should allow us to overcome retailer concerns.” In countries such as Norway, small shopkeepers are paid a small fee for each returned bottle and claim to benefit from increased footfall. Ryan believes such an initiative might benefit the economy: “Under the current system, we drill for oil in one part of the world, send it elsewhere to turn into plastic packaging, which we then wrap in a product, send to Europe, use it once for a minute or two, and then we send the bottle back to Asia. That backwards and forwards economy has not benefitted Europe.” The Green Party's Waste Reduction Bill 2017, which includes the proposal for a deposit/return scheme, passed second stage in the Dáil last year. A spokesperson for the Department of Communications, Climate Action & Environment, told us that Minister Denis Naughten “was not averse” to a review of the Bill, but he believed that Ireland's “producer funded compliance scheme, operated by Repak”, already offered efficient recycling. “If valuable materials such as aluminium cans and PET bottles are removed from our recycling bins, and brought into a deposit and return system, then the costs to the waste collectors will change,” said the spokesperson. “This could have an impact on the costs of treating material from the recycling bins and also have implications for our waste targets.” Eamon Ryan TD, leader of the The proposals have Green Party. met resistance from retail representatives. “We don't think there is a need for a plastic bottle deposit scheme,” said Tara Buckley, RGDATA Director General. “Our members feel they are making a
significant contribution through their Repak membership. People can walk out their door and recycle PET bottles in green bins. If somebody can prove to us that it's going to improve recycling rates, and it's going to be more cost effective, brilliant. But at the moment we're not convinced that you should invest in this scheme and scrap the other.” Vincent Jennings, CEO of CSNA, was also cautious about the idea of a deposit/return scheme. “We already have a sophisticated system in place for the collection and recycling of plastic bottles. Deposit/return is an expensive system and the reverse vending machine is a space constraining product. In Ireland, they are collecting around 84% [of plastic bottles]. Even if you reached a 95% target, comparable to figures obtained in Germany, you are spending an extraordinary amount of money for a relatively small return.” In a recent letter to the Irish Times, Séamus Clancy, Chief Executive of Repak, described the deposit/return proposal as flawed, claiming it would cost €120m to set up and €50m to operate annually. “Consider the cost of purchasing reverse vending machines, the disruption to retail outlets, the additional carbon footprint from collecting material, the cost consumers would have to pay, the impact on household waste collection
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News
Scheme Proposed to and the fact a deposit/return scheme would duplicate and conflict with much of the work currently taking place,” he wrote. While overall recycling rates have increased in Ireland, the amount of waste disposed in landfill has risen sharply. In 2016, the amount rose to 390,000 tonnes: a 40% increase on the previous year's figure of 278,000 tonnes, according to the Environmental Protection Agency (EPA). The pollution is likely to worsen following news that China, which took 95% of Ireland's plastic waste, will no longer accept our recyclables. It is estimated that 2.5m bottles make their way to landfill and incinerators in Ireland every day. Plastic pollution is now a global crisis. There is believed to be over 150m tonnes of plastic in the world's oceans. Eamon Ryan called upon the country's recycling body to reform: “I think we need to repack Repak,” he said. “It needs to be done with Repak and through Repak. It's not that they need to be replaced, but they are holding onto the past. We have made recycling advances over the last 20 years, but for Repak just to say 'That's it, we've done enough', and not to see the world is moving on to higher levels of recycling, and a different level of ambition around the circular economy, is not good enough. Repak are not serving their members when they take such a defensive, rather than progressive, line.” Germany and Lithuania are amongst countries where deposit/return schemes are believed to have been successful, with respective bottle return rates of 97% and 93%. Buckley
said Ireland should not be judged against countries that do not have a green bin scheme. Public support for the idea appears to be growing, however. In a recent Journal.ie poll, 80% (7448) of respondents called for the introduction of a scheme, while 17% (1627) did not want it. Ryan, who emptied a bag of his plastic household waste in the Dáil chamber last year, believes that retailers and manufacturers will inevitably follow consumer sentiment. Lidl Ireland has announced its intention to reduce plastic packaging volumes by 20% by 2022. Nestlé has pledged to make all of its packaging recyclable or reusable by 2025. Retailers, although sceptical about the implementation of a deposit/return scheme, claim they are proactive on recycling initiatives. Buckley called for alternatives to plastic packaging, citing the fact that “Some members are using compostable bags in their vegetable areas”. Jennings added: “We all want to have a better planet. CSNA is not opposed to a deposit/return scheme; we just need to be part of the conversation. We want it to be a fair system all around.” Ryan believes the retail sector has responded proactively to environmental initiatives in the past. “We were one of the first countries to introduce a charge on plastic bags [in 2002] and it significantly influenced behaviour,” he said. “There was a 90% drop in the use of plastic bags fairly immediately. It's a tangible way in which you can change behaviour. It's not outlandish, but practical. This is not punitive on retailers: there is an underlying logic behind it.”
Government Launches Brexit Loan Scheme THE Government has launched a €300m loan scheme for Irish companies to offset the potential impacts of Brexit. More than 5,000 eligible businesses with up to 499 employees can borrow at an interest rate of 4% or less, with loans available from Bank of Ireland and Ulster Bank immediately, and AIB offering loans from June. Loans range from €25,000 to €1.5m per eligible enterprise, with unsecured loans of up to €500,000. Speaking at the launch, Heather Humphreys TD, Minister for Business, Enterprise and Innovation, said she is confident the scheme “will make a real difference to firms, enabling them to adapt, change and innovate. This, in turn, will help them to become more competitive, a fundamental trait in any resilient business.” Finance Minister Paschal Donohue TD said that the scheme is designed to assist SMEs with their short term working capital needs, supporting them in preparing for the challenges that may lie ahead: “It will give SMEs time and the financial support to make the necessary changes to help ensure that their businesses remain competitive so that they can continue to grow into the future.” The scheme was welcomed by industry, with Sven SpollenBehrens, Director of the Small Firms Association (SFA), describing it as “an important element of Ireland’s response to Brexit. It will allow small firms to borrow for working capital or investment at low interest rates, ensuring businesses that are viable in the long-term can survive the challenges ahead”. He warned, however, that close monitoring will be required
to ensure the scheme’s impact on small businesses is maximised: “With loans of up to €1.5m available and companies with up to 499 employees eligible to apply, the €300m could dry up very quickly”. ABFI (Alcohol Beverage Federation of Ireland) argued that the scheme will be an important resource for Ireland’s drinks industry, which faces unique risks associated with Brexit. Currently the drinks industry operates on an integrated all-island basis and it’s vital that seamless cross-border supply chains can be maintained, argued Patricia Callan, ABFI Director, who also stressed the importance of protecting Ireland’s all-island spirits GI’s (Irish Whiskey, Irish Cream Liqueur and Poitín).
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News Repak Calls on Nation to Recycle Correctly! REPAK has called on Irish consumers to recycle correctly, as research finds mouldy food, broken toys and dirty nappies are the most common recycling contaminants. A new consumer survey of Ireland’s recycling and contamination behaviour, conducted by Repak, found that 82% of consumers are confident that they know how to recycle correctly, but a fifth (18%) admit that they are unsure. On average, 25% of what ends up in Ireland’s recycling facilities is nonrecyclable: however this figure can be as high as 40% in some areas, including Dublin. Recycling waste operators nationwide take in 1m nappies every year from recycling bin waste. When asked to explain what recycling bin contamination is, 58% cited the answer correctly, asserting that contamination is both putting non-recyclable waste, as well as dirty and
Guaranteed Irish Wants More Government Support GUARANTEED Irish has called on the Government to get behind the Guaranteed Irish symbol and recognise the significant contribution the 300+ member businesses make to the Irish economy, as well as Ireland’s international reputation both at home and abroad. Figures released by Guaranteed Irish show that the 300+ member companies now directly employ 49,873 people in Ireland and generate a turnover of €11 billion here. Globally, these companies generate a turnover of €25.84 billion. 46% of the members currently export, primarily to the UK, US and mainland Europe. “The Guaranteed Irish symbol is recognised all over the world as a sign of quality, provenance and trust,” said Brid O’Connell, CEO of Guaranteed Irish. “It signals to a buyer that this product or service is absolutely best in class…We look forward to working in a closer capacity with the Government in the coming months to leverage this activity, at home and abroad, to ensure Ireland is continued to be recognised as best-in-class when it comes to delivering products, services, talent and innovation.” The call for the Government to get behind the Guaranteed Irish symbol was made at a ‘Meet Guaranteed Irish’ event which took place in Dublin today to mark the culmination of the very successful inaugural Guaranteed Irish Month, which ran for the month of March.
unwashed recyclables, in the recycling bin. However, when it comes to knowing what items contaminate a recycling bin, while 82% believe they know exactly what these are, 9% admitted that they didn’t know and a further 19% said that they were unsure. Repak has revealed the most common recycling mistakes made by Irish residents: • Two thirds (66%) recycled a greasy pizza box, 31% recycled aerosol cans while 18% have contaminated a recycling bin with glass or broken toys; • 5% recycled mouldy food and a further 4% recycled electrical items; • Of those that admitted to putting contaminated items into their recycling bin, 15% knew that they would be contaminating by doing so beforehand. As part of the study, Repak also carried out separate research into the effect that the nation’s contamination behaviour has on Ireland’s recycling waste operators. Recycling waste is dealt with by ‘pickers’, whose jobs it is to sort and separate everything by hand – contamination included. Some of the 22 operators surveyed revealing that they had found items such as deceased pets and exotic animals, real handguns and dangerous medical materials in Irish household packaging waste.
500 Global Food Buyers Speed Date Irish Food Companies
FOLLOWING three days of visits to over 80 Irish farms, factories and food producers nationwide, almost 550 food buyers from all around the world gathered in the RDS, Dublin, on April 12 for Bord Bia’s Marketplace Ireland 2018 event. The buyers met with 185 Irish food and drink companies, ranging in size and profile from small enterprises to multinationals, for over 5,000 pre-scheduled ‘speed-dating’ style meetings. Bord Bia has set an ambitious target of securing €40m worth of new business within the next 18 months, as a direct result of this year’s event. Bord Bia CEO, Tara McCarthy said, “This year marks Bord Bia’s 7th Marketplace International event, and its largest trade event ever organised by Bord Bia. This week is the culmination of ten months planning and preparation, not just by Bord Bia but also the wider agri-food sector”. Bord Bia have been working since June 2017 in collaboration with client companies, and with support from the Department of Agriculture, Food and the Marine, to target the leading global players across retail, foodservice, convenience, on-line, wholesale, travel retail, distribution and manufacturing channels. Food buyers have travelled from over across the globe - Australia, Algeria, Bahrain, China, Indonesia, UAE, Japan, Singapore, Saudi Arabia, and South Africa, while despite the challenges of Brexit, interest from UK buyers has remained strong, with close to 50 in attendance.
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News SuperValu and Dunnes Tied at the Top THE latest grocery market share figures from Kantar Worldpanel, for the 12 weeks ending March 25, 2018, Total Take Home Grocery - Ireland Consumer Spend show SuperValu has gained ground and is now neck and neck with Dunnes 12 Weeks to 25 Feb 2018 change** 12 Weeks to 26 Fev 2017 %* %* % Stores at the top, the first time that SuperValu has returned to the top spot Total Grocers 100.0% 100.0% 3.8 since October 2017, with both retailers Total Multiples 88.9% 88.9% 3.7 securing a market share of 22.1%. SuperValu 22.6% 22.1% 1.7 Tesco 21.2% 21.9% 7.1 Overall, the Irish grocery market brushed off the Beast from the East to Dunnes 22.3% 22.1% 2.6 post strong sales growth of 3.8%. Lidl 11.4% 11.5% 4.7 Aldi 11.5% 11.3% 2.4 “Although shoppers had upped Other Outlets** 11.1% 11.1% 4.5 their spend in preparation for the Beast from the East, the length of the *= Percentage Share of Total Grocers storm meant that cupboards were **= Includes stores such as M&S, Boots, Spar, Centra, Greengrocers, Butchers And Cross Border shops emptied by the time it came to an end,” noted Douglas Faughnan, Consumer chocolate.” Insight Director at Kantar Worldpanel. “As a result, in the week Competition remains tight among the retailers. Although following the cold snap, Irish households spent €20.33 more its market share is 0.2 percentage points behind both Dunnes than usual on restocking their kitchens. Far from denting the Stores and SuperValu, Tesco experienced its strongest sales Irish grocery market, the subsequent shopping rush meant growth in over six years, up 7.1%. “Encouraging shoppers to that the Beast from the East made little impression on overall splash out and spend more every time they shop has proved sales.” the key to Tesco’s success. Over the past 12 weeks, customers With Easter celebrations falling two weeks earlier upped their average spend by €1.36 to €26.06,” Fauhnan said. compared to 2017, Irish consumers crammed their Easter egg “However, despite a strong performance, Tesco was unable to shopping into the month of March. “Sales of Easter eggs and edge in front of Dunnes Stores and SuperValu.” seasonal chocolate confectionery in March rocketed by 75.2% Lidl, only one of two retailers to gain market share this compared to this time last year, with price rises of 2.4% doing month, was buoyed by strong sales growth of 4.7% to increase little to deter customers from their chocolate fix,” Faughnan its market share to 11.5%. Aldi experienced growth of 2.4% but explained. “By March 25, just over half of all households had dropped market share by 0.2 percentage points to 11.3%. picked up their Easter treats – ready for Easter Sunday – and Grocery market inflation stands at -0.4% for the period. Irish shoppers had spent a total of €20.6m on the holiday See www.kantarworldpanel.com for more information.
Aldi Ireland Achieves Bord Bia Origin Green Accreditation
ALDI Ireland has become a verified member of Bord Bia’s national sustainability programme Origin Green. Emphasising its commitment to pursuing sustainable business practices, Aldi has signed up to the Origin Green sustainability charter and developed a comprehensive sustainability plan that sets out key sourcing, health and nutrition, social responsibility, waste emissions and energy targets. Aldi has outlined 55 clear targets which will be independently verified by Bord Bia on an ongoing basis. “At Aldi, we have a long-standing awareness of our responsibility to the environment and to reducing our environmental footprint,” Giles Hurley, Group Managing Director, Aldi Ireland, said. “Sustainability is an increasingly important aspect of doing business, particularly in the production of food and drink. We have Pictured are (l-r): Tara McCarthy, Chief Executive of set ourselves 55 sizeable targets that will raise the standards Bord Bia, and Giles Hurley, Group Managing Director, right across our business and ensure sustainability remains at the Aldi Ireland. forefront of our business for many years.”
Iceland to Remove Palm Oil from Own Label Food
ICELAND is to stop using palm oil as an ingredient in all its own label food by the end of 2018. Indeed, the project is already well underway, with palm oil successfully removed from 50% of its own label range; 130 products will have been reformulated by the end of the year across the 21 stores currently open in Ireland. Iceland is due to open a further six stores this year across the country. Already this year, Iceland has brought out 100 new lines without palm oil, including the new summer range, and by the start of 2019 will have launched over 200 new lines that do not contain palm oil. Growing demand for palm oil for use in food products, cosmetics and biodiesel is devastating tropical rainforests across South East Asia, with many species are being threatened with extinction, including the orangutan, already critically endangered.
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News Musgrave MarketPlace Donates over 250,000 Meals via FoodCloud MUSGRAVE MarketPlace has donated 115 tonnes of fresh food, equating to over 250,000 meals with a value of €345,000, to charities across Ireland through its two-year partnership with FoodCloud. Since Musgrave MarketPlace established its partnership with FoodCloud, charities like the Simon Community have been able to reduce weekly food costs by an average of 30%. “Musgrave MarketPlace has really embraced the challenge of tackling food waste and is a great example of a business using our solutions to reduce food surplus in the supply chain and at store level,” said John Pakenham, Business Development Manager, FoodCloud. “Businesses with large volumes of surplus food like Musgrave Marketplace can learn from this partnership, as we work together to provide nutritious, delicious food to charitable and community groups.” Desi Derby, Marketing Director at Musgrave Marketplace, said that the company is "delighted to be supporting a food redistribution charity that benefits communities and reduces CO2 by rediverting food surplus from landfill. Our partnership with FoodCloud means local charities in the communities that we operate in can save on food bills and reduce their
Pictured are (l to r) Jennifer Kitson, Fundraising Department, Simon Community; FoodCloud co-founder and CEO, Iseult Ward; and Desi Derby, Marketing Director, Musgrave MarketPlace, at Dublin Simon Community’s Riversdale House in Palmerstown, Dublin. running costs. We look forward to continuing our partnership with FoodCloud and working with local charities to provide fresh and nutritious meals to those most in need.” Meanwhile, Musgrave MarketPlace has announced a new series of ‘Chef Skills Masterclasses’ in partnership with Ireland’s professional chef community, Chef Network.
Spar Recognised in Top 10 Best Places to Work SPAR Ireland has been voted as the 8th Best Place to Work in Ireland, according to a report published by employment experts Indeed.com. Spar was joined in the Top 10 list by Dell, Apple, Comfort Keepers, Next, Google, Irish Defence Forces, Boots, HP and Intel. “We are thrilled that our local Spar retailers are being recognised by their employees for creating and fostering a
Appointment at FSAI THE Food Safety Authority of Ireland (FSAI) has appointed Kevin Roantree as Director of Corporate Affairs. In this role, Kevin is responsible for developing and managing a multidisciplinary team with a focus on human resources, finance, ICT, information, data analysis, corporate governance and organisational development. Kevin joins the FSAI from the Health Research Board (HRB), where he was Director of Corporate Operations.
happy working environment. As family run businesses, our retailers take their commitment to their staff very seriously and this recognition is a just reflection of this,” said Colin Donnelly, Spar Sales Director. “There are 400 Spar stores operating in every county throughout the Republic of Ireland, providing employment to over 14,000 people locally.”
Lild Ireland’s €1m Pledge to Support Youth Mental Health
LIDL Ireland has announced a new, three year charity partnership with Jigsaw, the National Centre for Youth Mental Health in Ireland. Jigsaw provides free confidential, professional support to young people aged 12-25, in 13 centres across Ireland. Lidl has pledged to fundraise €1m for Jigsaw over the next three years, with over 4,200 employees aiming to raise funds Pictured are Deidre Ryan, Head of CSR, Lidl through a variety of exciting Ireland; Joseph Duffy, CEO of Jigsaw; and JP activities. Alongside these Scally, MD, Lidl Ireland. fundraising initiatives, Lidl also aims to raise awareness of youth mental health nationwide and encourages all customers and colleagues to be One Good Adult, a campaign for all adults to support a young person in their lives by being there to listen, support and advise when times are tough. Managing Director of Lidl Ireland, JP Scally said, “We are delighted to partner with Jigsaw to help inspire and make a positive difference for youth mental health in Ireland. Up to 60% of young people in Ireland with mental health problems do not seek professional help. Our aim through this partnership is to raise the profile of the fantastic work Jigsaw do and in turn reduce this number, by empowering our staff and customers to be One Good Adult in a young person’s life."
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#NOWYOUCAN GREAT TASTE. ZERO ALCOHOL.
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News Musgrave Agrees €5m Export Deal with Bahrain Supermarket Group MUSGRAVE has announced an export deal worth €5m with Alosra, the Kingdom of Bahrain’s leading high-end supermarket, at Bord Bia’s Marketplace International conference at the RDS in Dublin. Alosra is the grocery retail subsidiary of BMMI Group, a long-established retail, distribution and hospitality group that is listed on the Bahraini stock exchange. Under the terms of the agreement, Musgrave will supply a selection of products from its SuperValu and Musgrave Excellence Own Brand range, as well as a number of Irish brands, including products from its Food Academy programme, which is run in partnership with Bord Bia and the Local Enterprise Offices. There is growing appeal in Bahrain for specific product segments such as breakfast cereals, coffee, jam, biscuits and healthy snacks, which are all included in the SuperValu Own Brand range.
Pictured are (l-r): Tara McCarthy, CEO, Bord Bia; Jaffar Al Asfoor, BMMI General Manager of Food Retailing and Production; and Chris Martin, Musgrave CEO.
Beast from the East’s €10m Grocery Boost THE Beast from the East and Storm Emma may have caused havoc to the transport sector but the cold snap provided a huge boost to the Irish grocery market, according to Nielsen retail performance data. Shoppers spent €9.6m more on groceries (+4%) in the week of the storms than they did the week before and €15.2m extra (+6%) than in the same week a year ago. The biggest beneficiary were the convenience stores, who accounted for 56% of the increased spend (vs. the previous week) compared to 44% for the multiples and discounters. Convenience stores normally account for 36% of grocery sales. “The beauty of the Beast for grocery retail was that people spent more on almost every single category,” said Matt Clark, Nielsen’s Commercial Director in Ireland. “The weather warnings and near-curfew type advice meant uncertainty was a major driver of people buying more groceries. However, the real growth was not in staples such as bread and milk but indulgent categories such as alcohol, confectionery and snacks. “It was as though an unexpected holiday mood prevailed, with consumers tempted to treat themselves during the lock-down. For retailers, it was a case of warm trade winds blowing in – particularly for convenience stores as the few shopping forays could only be done on foot.”
Ornua Announces Appointment of Chief Executive Designate THE Board of Ornua, Ireland’s largest exporter of Irish dairy products, have announced the appointment of John Jordan as Chief Executive Designate. John Jordan will assume the role of Chief Executive on June 30, 2018, where he will succeed Kevin Lane, who announced his resignation as CEO on December 12, 2017.
Alcohol was the biggest winner in terms of the incremental amount of euros spent compared to the previous week. Wine sales rose €2.6m, followed by beer at €2.4m. In terms of relative growth, categories such as stout (+37%) and cider (+30%) also did very well. After wine and “The beauty of the Beast for grocery retail was that people spent more on almost single category,” said Matt Clark, Nielsen’s Commercial Director in Ireland. beer, frozen food every “The weather warnings and near-curfew type advice meant uncertainty was a maj of people buying more groceries. However, the real was the next biggestdriver beneficiary (+€2.2m) of the storms asgrowth was not in staple such as bread and milk but indulgent categories such as alcohol, confectionery an shoppers stocked upsnacks. on convenient and long-lasting meal was in as though an unexpected holiday+28%, mood prevailed, with consumers tempted options. The growth “It rate relative terms was almost treat themselves during the lock-down. For retailers, it was a case of warm trade 10 times frozen foods’ current growth (3%). Within winds blowing inannual – particularly for convenience stores as the few shopping forays could only be done on foot.” frozen foods, pizza (+59%) and garlic bread (+47%) saw the was the biggest winner in terms of the incremental amount of euros spent largest relative rises.Alcohol Another winner home compared to thebig previous week. was Wine sales rosefire €2.6m, followed by beer at €2.4 In terms of relative growth, categories such rise as stout ignition products, which saw a €1m incremental in(+37%) salesand cider (+30%) also did very well. (or a 63% relative rise).
Kantar Media launches Yellow News in Ireland
KANTAR Media has announced the launch of Yellow News, a media monitoring service for clients in Ireland. Yellow News, currently used by 2,000 firms worldwide, will allow clients to identify what journalists, influencers and consumers are saying about their brand in real time across all media channels and to evaluate their communications performance, all within a fixed budget. The service provides clients with a 12-month fixed fee service that includes unlimited keyword searches and an unlimited volume of coverage. This innovative service provides clients with an invaluable insight to their brand reputation and a single integrated platform to assess communication strategy across all media channels (broadcast, social print, and online). For social media monitoring, this includes key channels such as Twitter, Facebook, YouTube and over 20,000 influential blogs and forums.
This advertisement is for tobacco retailers only and should not be made available to the public nor should it be displayed in any area where it is visible to the public.
Toradh caithimh tobac – bås. Smoking kills.
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Industry News
BIM Supports Irish Female Sailor in French Race BORD Iascaigh Mhara (BIM) is proud to announce their support for Joan Mulloy, the first Irish female sailor to compete in the world famous Solitaire du Figaro race. The solo, multistage race spans the length of the French coast from the Mediterranean to the North Atlantic Ocean. Fewer than 15% of competitors are female. BIM’s ‘Taste the Atlantic – a Seafood Journey’ trail, co funded by the EU and the Irish Government under the European Maritime Fisheries Fund (EMFF), is headline partner to the Joan Mulloy - Team Ireland 2018 challenge. The trail, developed in partnership with Fáilte Ireland, is designed to educate people as to how Irish seafood is caught and farmed sustainably along the Wild Atlantic Way. Jim O’Toole, CEO of BIM, is pictured with Joan Mulloy.
Waterford Scoops Musgrave MarketPlace Award MUSGRAVE MarketPlace Waterford was named Region of the Year for the second year running at the sixth annual Musgrave MarketPlace Region of the Year Awards. This year’s event saw 16 award categories in total, with 170 Musgrave Wholesale Partners colleagues in attendance. The Waterford branch received the top award due to its continued remarkable sales performance, QA audits, mystery shopper scores and employee engagement results over the course of 2017. “This is a truly tremendous achievement for all of us here at Musgrave MarketPlace Waterford,” noted Brian Jacob, General Manager of the Waterford branch, “and we are honoured to be recognised as Region of the Year for two years in a row! Our team is committed, hardworking and focused on the common goal of driving sales and wholesale excellence. I wish to thank each and every one of our staff for their dedication and passion in providing a first-class customer experience.” The team from Musgrave MarketPlace Waterford are pictured with Noel Keeley, Managing Director of Musgrave Wholesale Partners, Paul Kerrigan, Musgrave MarketPlace Director, and Brian Jacob, the General Manager of the Waterford branch.
Natural Born Winners THE 24th annual Irish Food Writers Guild Food Awards were presented recently, celebrating indigenous food producers and organisations who create, make and share great Irish produce and products, while helping to maintain Ireland’s outstanding international reputation in food and drink. This year’s Food Award winners included Connemara Smokehouse Smoked Mackerel, Co. Galway; Wildwood Balsamics range, Co. Mayo; Baltimore Bacon, Co. Cork; while the Irish Drink Award went to Cockagee Pure Irish Keeved Cider, Co. Meath, the Environmental Award went to Inagh Farmhouse Cheese (St Tola Irish Goat Cheese), Co. Clare, and the Lifetime Achievement Award was presented to the Ferguson family of Gubbeen Farmhouse, Co. Cork. New to the awards this year is a Community Food Award, which highlights an organisation or individual working with food that has embraced an ethos of social responsibility to an exemplary level, which went to Sligo Global Kitchen.
Keatings Launch Irish Pride Hi-Fibre Plus CELEBRITY power couple Ronan and Storm Keating are pictured launching an exciting new partnership between the Marie Keating Foundation and Irish Pride. The new Hi-Fibre Plus Pink Loaf is a delicious white and wholemeal bread enriched with important vitamins and minerals such as fibre, calcium, protein, folic acid, vitamin C and D, as well as being naturally low in sugar and fat. For every Hi-Fibre Plus pink loaf sold, Irish Pride will make a donation to the Marie Keating Foundation. “It is great to support such a worthy organisation as the Marie Keating Foundation; they are making great strides in cancer awareness and prevention each day”, said Declan Fitzgerald, Managing Director of Irish Pride. “Irish Pride is proud to be designating funds from this partnership to support the Foundation’s School Awareness Program and their Mobile Outreach Service within Ireland.”
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12|Retail News|April 2018|www.retailnews.ie
Industry News New General Manager at Mars Ireland MARS has announced the appointment of Bill Heague as the General Manager of its Mars Ireland business. He will lead a team of 90 Irish associates in bringing to the market some of Ireland’s most well-known brands across chocolate, confectionery, pet care and gum. Although new to Ireland, Heague has been a member of the Mars team for over 10 years, having previously led teams in both Mars Food Australia and Mars Czech Republic and Slovakia. With experience across all product portfolios across the business, Heague has held a variety of positions across sales, marketing and category management. Bill joins the Irish team directly from a Market Director position in the Czech Republic, where he led the integration of the Mars and Wrigley businesses.
Nestlé Calls on Pet Innovators NESTLÉ Purina is on the lookout for social innovators across Europe to enter their newlylaunched 'BetterWithPets' prize, worth a total of around €85,000. Working in collaboration with Ashoka, a pioneer in the field of social entrepreneurship, Purina is offering the prize to social and commercial enterprises, non-profit entities and other organisations working to harness the positive power of the pet-human bond. As well as having the chance to win a significant amount of money to further develop their initiatives, entrants will also receive detailed feedback on their initiative from industry experts in their field. The prize is open to entries in three categories: healthier together; connecting together and enjoying spaces together, and the winner, or winners, will be selected at a special event in Barcelona in June. For more information, see https://purina.oiengine.com.
Kerry Group Partners Special Olympics KERRY Group has announced details of a two-year partnership with Special Olympics that will include support for the 2019 Special Olympics Summer World Games in Abu Dhabi. Harnessing the Kerry spirit of opportunity, the programme will focus on three areas; employee volunteering, employee fundraising and support for Special Olympics’ athlete leadership programme. Over the next two years, many of Kerry Group’s 24,000 employees will volunteer in Special Olympics programmes, which will include a mix of event-based volunteering and ongoing skill-based opportunities. Pictured at the announcement are Mary Davis, Chief Executive Officer, Special Olympics International; Edmond Scanlon, Chief Executive, Kerry Group; with Special Olympics Ireland team members Fiachra Englishby and Francie Power.
Glanbia Reopens Wexford Cheese Plant
Leading the Q to an Arctic Challenge A TEAM of 22 Irish women including Irene Collins, Managing Director of EIQA, have braved the wilds of the Arctic Circle to raise money for Debra Ireland. The group survived the extreme cold of the Arctic regions while raising money for children living with the painful genetic skin condition EB (epidermolysis bullosa). Not for the faint-hearted, the team tackled the snowbound wilderness without running water, heat and electricity. “Breaking out of my comfort zone turned out to be one of the most amazing and extraordinary experiences of my life. It was a privilege to be amongst such an amazing and interesting group of women,” said Irene Collins, Managing Director of EIQA, pictured (left) with Maria O’Connor, Helen Phillips and Valarie Daunt.
PICTURED at the officially re-opening of Glanbia Ireland’s Wexford cheese plant following a major capital investment programme are (l-r): Siobhan Talbot, Group MD, Glanbia; Minister for Agriculture, Food and the Marine, Michael Creed TD; Jim Bergin, CEO of Glanbia Ireland; Orla Battersby, Enterprise Ireland; Henry Corbally, Glanbia Group Chairman; and Minister of State, John Paul Phelan TD. The €35m investment in the facility, just outside Wexford town, has been supported by the Government through Enterprise Ireland since 2014 and has doubled peak capacity at the plant. As well as increasing Glanbia Ireland’s cheese processing capacity, the Wexford investment will deliver an additional whey stream for the sports nutrition sector, which is one of Glanbia’s key market sectors.
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14|Retail News|April 2018|www.retailnews.ie
Industry News Cúl Double Act Launch GAA Camps BACK and Cúler than ever, the Kellogg’s GAA Cúl Camps programme for 2018 was launched by author, model and mother of two, Pippa O’Connor, and impressionist and GAA fan, Oliver Callan. Kellogg’s kicked off the campaign by opening Ireland’s first-ever pop-up cereal café with GAA All-Stars Andy Moran, Danny Sutcliffe, Rena Buckley and Niamh Hegarty helping serve-up breakfast to members of the public. Last year, more than 142,000 children took part in Ireland’s largest summer camps, enjoying a week of activity, nutrition, fun and GAA. Kellogg’s sponsors the GAA Cul Camps to promote good nutrition from an early age amongst children, to fuel physical activity both on and off the pitch. Pictured at the launch of Kellogg’s GAA Cúl Camps 2018 are Oliver Callan and Pippa O’Connor, with Mayo footballer Andy Moran, Dublin hurler Danny Sutcliffe, Cork camogie star Rena Buckley, Donegal footballer Niamh Hegarty, along with six-year-olds, Arian Cooke, from Co. Wicklow, and Juno Murray, Dun Laoghaire.
Solus to Shine at Bloom
IRISH light bulb company Solus are delighted to announce their return to Bloom this year. Solus are renowned for bright ideas and innovative marketing initiatives to continuously support the brand and keep it front-of-mind. Consumer led strategies such as ‘The Search for the Brightest at Bloom’ have yielded strong customer engagement and the initiative has been a firm favorite at Bloom for the last three years. Solus have teamed up with Enable Ireland and are very proud to sponsor a strong, contemporary, dynamic garden which is an inclusive space for all. Solus Brightest at Bloom is a nod to Ladies Day but is all-inclusive and open to all. Solus are inviting people to simply take a bright selfie and upload it to Facebook using #SolusBrightestatBloom and tag Solus. Finalists will be invited to attend Bloom on Sunday, June 3, via the ‘yellow carpet’ with a prize for the winner of a helicopter ride followed by a VIP lunch.
SuperValu Shares the Love with the Simon Community
SUPERVALU was Ireland’s most romantic food retailer this year, as it shared the love with the Simon Community by donating €1 from every Valentines meal deal sold across its 217 stores nationwide. The campaign raised €18,000, demonstrating that Irish romantics still favour food to impress on Valentine’s Day. Pictured is Martin Kelleher, SuperValu Managing Director, presenting Brian Ingarfield, Head of Fundraising and Communications at Dublin Simon Community, with the €18,000 donation from the Valentine's meal deal campaign.
Keelings Irish Strawberry Hurdle Winner
COQUIN Mans claimed first place on Easter Monday in the Keelings Irish Strawberry Hurdle at Fairyhouse with odds of 7-1. Coquin Mans achieved an impressive five-and-ahalf-length success with jockey Paul Townend, despite Diamond Cauchois being the favourite to win. The Keelings Irish Strawberry Hurdle is a Grade 2 National Hunt hurdle, which has been sponsored by Keelings since 2011. The race is open to horses aged five years or older and is run over a distance of two miles and four furlongs. David Keeling (centre), Managing Director of Keelings Retail, treats trainer Willie Mullins (left) and winning owner George Creighton (right) of Coquin Mans, to some strawberries in the winning enclosure during the presentation of the Keelings Irish Strawberry Hurdle Cup.
Nestlé Aiming at 100% Recyclable or Reusable Packaging by 2025
NESTLÉ announced its ambition to make 100% of its packaging recyclable or reusable by 2025. Its vision is that none of its packaging, including plastics, ends up in landfill or as litter. Nestlé believes that there is an urgent need to minimise the impact of packaging on the environment. “Plastic waste is one of the biggest sustainability issues the world is facing today,” said Nestlé CEO Mark Schneider. “Tackling it requires a collective approach. We are committed to finding improved solutions to reduce, reuse and recycle. Our ambition is to achieve 100% recyclable or reusable packaging by 2025.” The company focuses on three core areas: eliminate non-recyclable plastics; encourage the use of plastics that allow better recycling rates; and eliminate or change complex combinations of packaging materials.
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16|Retail News|April 2018|www.retailnews.ie
Nielsen Christmas Review
Lessons to Learn from Christmas 2017? Are you planning your Christmas campaign yet? You should be, according to Matt Clark, Commercial Director, Nielsen, who examines the winners and losers from last year’s festive season and the lessons to be learned for 2018. IT may be only April and the Christmas season feels like an age away, but canny brand owners and retail groups are already putting plans in place for this year’s festive season. To help you plan for a profitable season, Nielsen’s Commercial Director Matt Clark summarises what happened during Christmas 2017 in terms of media consumption and advertising, as well as how the market performed and what lessons both provide for winning at Christmas in 2018.
Matt Clark, Nielsen’s Commercial Director.
Media/Advertising – TV and In-Store Shine Although in-store (such as flyers, leaflets and PoS) and loyalty card promotions are the most popular way for shoppers to find out about supermarket offers and promotions around Christmas, TV remained the main 'external' source. TV reached over 2.9m people on a daily basis throughout November and December, with the average person watching nearly three hours a day. As a result, the average consumer saw over 2,100 TV ads during these two months so it’s still a cluttered environment in which to cut through. In terms of the messaging, it was interesting to note that for new campaigns, most retailers continued last year’s Christmas story, with price and savings being core themes again. However, the influence of social media and digital forums is growing. One in five shoppers cited the supermarkets'
websites as how they normally find out about supermarket offers and promotions, while 13% said it’s through social media/Twitter. The grocery sector spent 4% more in November and December on media (excluding digital) compared to the same period a year ago. However, the retailers spent 11% less – driven primarily by Tesco (down 29%) and Dunnes (-25%) – whilst the FMCG manufacturers spent 7% more. There was a pronounced shift in media allocation from a year ago among retailers, driven by individual retailer’s spend levels, as opposed to any industry-wide trend. Press was the biggest casualty seeing a 22% drop in spend - alongside TV (15% drop). In contrast, radio saw a huge jump of 25% and outdoor, 23%. A noticeable factor in the decline in press and increase in outdoor was due to Lidl shifting spend in this direction, as well as Tesco reducing press spend.
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Nielsen Christmas Review Among the retailers, only Lidl and SuperValu increased spend (both by 4%). The discounters, Lidl and Aldi, accounted for 52% of retailer spend. M&S was by far the most reliant on TV – allocating 66% of spend to the medium – far ahead of the next most reliant, Aldi (48%). Dunnes was the most reliant on press (49%), narrowly ahead of Aldi (46%), while Lidl allocated the highest share to outdoor (19%). This leap in outdoor by the retailers was mirrored among the 10 biggest FMCG spenders, who increased spend on that medium by a staggering 43% on last year. FMCGs continued their love for TV, upping spend by 5%. However, press (as with the retailers) was hit significantly, with spend declining 18% - almost as bad as the 19% decline for radio. A Strong Market Performance – the Multiples Fight Back 2017 was the fourth consecutive Christmas for growth. Volumes rose 1.7%, with price inflation up 0.2%, meaning overall takings at the tills rose 1.9% year-on-year. The multiples did particularly well, seeing sales grow 2.8%, compared to 1.6% for the discounters and 0.7% for the convenience sector. As a result, the multiples won back some market share from the other two groups – accounting for 48.7% of Christmas sales, against 44.9% for the whole year. The strength of the multiples at Christmas is also highlighted by the fact that when looking at the whole of the year, sales were up just 0.7%. In contrast, the discounters’ growth during Christmas (up 1.6%) was markedly lower than their growth across the whole year (up 6%).
The multiples’ strong Christmas performance was likely driven by focusing on lower prices, targeted promotions and improved quality, in order to drive footfall during this key period. It will be very interesting to see whether our next data release shows a continuation of this trend or a shift back to 'normal' growth patterns from preChristmas. Over the last three years, the multiples have managed to hold their share of the Christmas period – the 48.7% share in 2017 is only slightly down from 49.5% in 2014. In contrast for the whole year, share has dropped from 47.2% to 44.9% over the last three years. The top three categories (excluding Tobacco) saw the biggest growth, combining to account for 68% of Christmas sales. Confectionery rose 2.5% to €10.8m, alcohol was up 2.2% to €9.4m, and chilled grocery up 1.9% to €5.2m. Confectionery performed most strongly in the multiples, with sales up 4.5%, followed by household (up 3.8%). Alcohol was the big winner in
the discounters (up 13%) while it was tobacco in the convenience stores – its 3.4% growth accounting for 80% of all growth for the convenience sector. Just as the multiples outperformed their rivals over Christmas, so did the brands over private label as Christmas got closer. Brands’ share of sales across the whole year stood at 66%, rising to 68% in the final 12 weeks, 69% in the final 4 weeks and 70% in the final fortnight. This rising pattern was also mirrored in the discounters - brand share there was 21% across the year but leapt to 26% in the final two weeks. Tips for Winning at Christmas 2018 One of the keys to winning at Christmas is building that emotional connection between shoppers and your brand. This is made possible by the large amount of TV viewing that happens at this time but as it’s a very cluttered environment, it’s important that above-the-line activity is linked to the in-store experience as much as possible. This is particularly vital as the latter is the main way shoppers find out about promotions and the impulse purchasing opportunity is high: 85% of shoppers purchase extra/special items while 68% buy something they normally wouldn’t if they see it on promotion. Note that on driving that emotional connection, seasonal packaging can be very important: Nutella, for example, saw an 18% uplift in units sold when it changed its usual packaging to a Christmas theme. Crucially, as nearly half of shoppers start their Christmas shopping before December, it's important to manage supply right through the Christmas buying period – particularly for those seasonal items that are only available in-store during the Christmas period. Thus, start early, build quickly and maintain distribution throughout to maximise sales.
18|Retail News|April 2018|www.retailnews.ie
Heineken 0.0%
Heineken Ireland Launches New Non-Alcoholic Beer Heineken 0.0% is the new world class non-alcoholic beer from Heineken Ireland, now available in retail outlets across the country. launched Heineken Light. Heineken Light is a clear example of our forwardthinking approach. We were first to market in building a moderation category, which appeals to our well-being conscious and savvy shopper base. Now, two years later, our latest innovation, Heineken 0.0% will once again lead the category.” In order to push the boundaries within the nonalcoholic beer category, Heineken gave their Master Brewers a blank sheet of paper and challenged them to brew a distinctly flavoured, balanced, non-alcoholic lager from scratch, using just natural ingredients. The result of which, is Heineken 0.0% – a non-alcoholic alternative that delivers a Paula Conlon, Customer Marketing Controller at perfectly balanced taste with Heineken Ireland. refreshing fruity notes and a soft malty body. HEINEKEN Ireland have once again “Heineken 0.0% gives Irish shoppers proven that they are leaders in the more choice across all occasions and beer and cider category with their empowers those who can’t or don’t want latest brand launch. Heineken 0.0% is to drink alcohol to be involved in every a non-alcoholic beer and is available in beer and non-beer moment without retail outlets across the country. This compromising on quality or taste,” permanent new family member, brewed Conlon explains. by beer lovers for beer lovers, has a According to research conducted by world-class taste. Heineken Ireland, 76% of Irish people “Heineken Ireland are committed to say that having a balanced and healthy responding to, and indeed anticipating, lifestyle is important, yet only one in four the changing needs of our consumers, find it easy to achieve balance in their
“
Using the Heineken brand to introduce
a lower alcohol and
now a non-alcoholic option, as we have
done, ensures a real
emotional connection with the product. It
says, ‘we believe in Light and 0.0% so
much so that we have innovated our main brand: Heineken’.
”
shoppers and our customers,” notes Paula Conlon, Customer Marketing Controller at Heineken Ireland. “We know that there is a global and local trend toward living a balanced lifestyle and consumers and shoppers are looking for more choice across a variety of occasions.” The new non-alcoholic Heineken 0.0% follows on from the 2016 launch of Heineken Light, as Conlon explains: “In 2016, we saw an opportunity for a new lighter tasting beer with lower calories and lower alcohol (3%) when we
Retail News|April 2018|www.retailnews.ie|19
Heineken 0.0% and this campaign will be no customers to different,” Conlon reveals. offer excellent Heineken Ireland are experiences working closely with their for shoppers customers to ensure that the will support category is developed here this channel in Ireland. “We are working into the in partnership with Ireland’s future. We will leading retailers, to create continue to awareness and maximum introduce new standout in-store for the and innovative shopper,” according to products to Conlon. “We are committed complement to this category and invest our existing 10% of our Heineken portfolio media spend in promoting and address responsible consumption consumer each year to make and shopper moderation cool. Campaigns needs, without such as ‘Sunrise Belongs compromising to Moderate Drinkers’ and on the quality ‘Dance More, Drink Slow’ of our beers or have been revolutionary, ciders.” calling on consumers to Heineken drink less. More recently, 0.0% is Heineken have invested available in the globally and here in Ireland off-trade in a in our ‘When You Drive, 4 x 33cl bottle Never Drink’ campaign, pack and a 6 x featuring road safety pioneer 33cl can pack. and F1 legend Sir Jackie The launch Heineken 0.0% is available in the off-trade in a Stewart. is supported 4 x 33cl bottle pack. “Innovation in what with a fully life with ease (Source: Ignite: Consumer we do and how we do it is core to us in integrated New Heineken 0.0% is & Market Intelligence - Moderation Heineken Ireland,” Conlon continues. multi-media a non-alcoholic beer, Research Report 2018). The research “It is what sets us apart in the beer campaign, brewed by beer lovers also found that the number one and cider category. Our innovations including TV, for beer lovers, with a reason Irish consumers choose not to in beer and cider add excitement to radio, outdoor world-class taste. go alcohol-free on a night out is for fear the category and get people talking and digital. of being seen as unsociable or not good about beer and cider. Our focus on new fun. Heineken 0.0% will allow Irish beer brands and formats, how our beers and Join the conversation | @Heineken_IE lovers to enjoy a world-class tasting ciders are served and working with our #NOWYOUCAN alternative on any occasion without the fear of being seen as unsociable. “Using the Heineken brand to introduce a lower alcohol and now a non-alcoholic option, as we have done, ensures a real emotional connection with the product. It says, ‘we believe in Light and 0.0% so much so that we have innovated our main brand: Heineken’," says Conlon. Globally, the non-alcoholic category is expected to grow at 4.5% per year over the next five years. While the category is small and underdeveloped here in Ireland, it has seen steady growth yearon-year with little or no investment. The market grew by 5.2% in 2017 and the current MAT is 6.2%, according to Nielsen. “The customer and shopper is at the heart of everything we do in Heineken Ireland. We believe in developing Heineken 0.0% is also available in a 6 x 33cl can pack, and the launch is strong plans in conjunction with our supported with a fully integrated multi-media campaign, including TV, radio, customers to bring campaigns to life outdoor and digital.
20|Retail News|April 2018|www.retailnews.ie
Today’s Women in Grocery
TWIG Lunch to ‘Break New Ground’ This year’s Today’s Women in Grocery networking luncheon, themed ‘Breaking New Ground’ takes place on May 25 in the InterContinental Hotel, Dublin. 450 of the leading female figures in the grocery, food and retail sectors will gather in the InterContinental Hotel on Friday, May 25, to discuss the theme ‘Breaking New Ground’ as part of the annual networking luncheon organised by Today’s Women in Grocery (TWIG), a sub-committee of the Irish Grocers Benevolent Fund (IGBF). Fantastic Speakers Speakers on the day will include Lorraine Higgins, the newly announced CEO of Retail Excellence Ireland, Alison Cowzer of East Coast Bakehouse, and business woman Marissa Carter, who will share their stories of making it to the top of their respective fields. Lorraine Higgins is a former Senator, and will soon take up her new position as CEO of Retail Excellence, where she will represent the interests of over 1,750 leading retail companies who operate in excess of 10,000 stores across the Irish market. Alison Cowzer is co-founder of East Coast Bakehouse, a large-scale food manufacturing business based in Drogheda, Co. Louth, producing a range
Lorraine Higgins, the newly announced CEO of Retail Excellence Ireland, will speak at the TWIG networking luncheon.
empowering women to succeed in the grocery industry in Ireland by hearing inspiring success stories from other leading female business figures,” explained Sharon Yourell-Lawlor, Chair of Today’s Women in Grocery and MD of Think Plan Do Consulting. “The frank ‘tell it like it is’ format of our events and the quality networking opportunities they create Beauty expert Marissa Carter, one of the keynote are really valuable to women looking to progress in this speakers at the TWIG networking luncheon. career. The Irish economy has of cookies and biscuits for the Irish, UK returned to growth and our and European markets, and an investor theme this year is well timed. We want and Dragon on RTE’s Dragon’s Den to empower women in grocery to break series. new ground and take a leadership role Beauty expert Marissa Carter is an in defining the future success of our award-winning entrepreneur and CEO industry.” of the top-selling international beauty TWIG was founded in 2016 as a brand, Cocoa Brown Tan by Marissa supporting branch of the IGBF and aims Carter, which is stocked by 15,000 to encourage more female participation retailers in 25 countries. She will share in industry events and initiatives. All her insights into driving continued funds raised at the TWIG luncheon are business success as she sets out to donated to the IGBF to support worthy conquer a further 10 new markets and industry causes. launch 15 new products in 2018. The event is now sold out but to go Kildare Village comes on board as on a reserve waiting list for tickets to the a new TWIG partner in 2018 and details TWIG networking luncheon, email Roisin will be announced at the event of a new Higgins: roisin@hotel-solutions.ie. set of TWIG Masterclasses which will be run with Kildare Village later in the year. Musgrave MarketPlace, The National Lottery, CPM and LR Suntory continue their sponsorship support of this year's event. Exchanging Honest Views Now in its third year, the TWIG women’s networking luncheon has quickly become a staple in the social diary of the grocery and retail industry, thanks to its success in bringing together top tier business women to exchange honest views on business success and to shine a light on gender progress in the industry. “TWIG events are all about
Alison Cowzer, co-founder, East Coast Bakehouse and star of RTE’s Dragon’s Den.
22|Retail News|April 2018|www.retailnews.ie
Grow With Aldi
Aldi to Invest €500,000 in New Irish Suppliers Applications are being sought for new Grow with Aldi supplier development programme, which will see up to 50 products taking part in a special Irish Food Market promotion this August. ALDI is investing €500,000 in a new supplier development programme to give up-and-coming Irish food and drink companies the chance to get on its shelves with a long-term contract. The programme was announced as new research from Core Research found that buying Irish is more important than ever for Irish consumers, with 78% of Irish shoppers always choosing an Irish made product over a similar imported option. Grow With Aldi is seeking applications from small to medium Irish suppliers nationwide to enter their products to win a place on the mentoring programme and supply all 130 Aldi stores during a special Irish Food Market promotion in August 2018. Aldi will select up to 50 of Ireland’s best new artisan products to take part in the promotion, with each supplier providing a guaranteed volume of their product. Up to five of the products will be given the opportunity to become core line Aldi listed products, winning a contract to be sold in Aldi’s Irish stores year-round. Participants will receive tailored mentoring and bespoke workshops with Aldi buyers and Bord Bia technical experts, teaching them the skills to help grow and develop their product and business. Commitment to Buying Irish “We have always taken great pride in our Irish sourcing and supporting Irish food and drink companies, having developed long-term partnerships with over 175 Irish suppliers throughout the country,” noted Giles Hurley, Group Managing Director Aldi Ireland. “Last year we increased our support for small Irish suppliers by significantly reducing their payment terms. In October, we were joined by over 400 of Ireland’s leading food and drink companies at our Irish
Pictured are Giles Hurley, Group Managing Director, Aldi Ireland; Martin Flynn, tomato grower for Aldi; and Tara McCarthy, Bord Bia CEO, and at the launch of Grow with Aldi. supplier conference, where we outlined the most important factors when making our plans to invest further in our Irish grocery purchasing decisions, one in sourced product range and the fantastic two (47%) answered that the products opportunities available to small and are made in Ireland. The survey also medium producers to partner with Aldi revealed that two out of three (66%) and supply our stores in Ireland and consumers now associate Aldi with abroad.” selling locally produced Irish food. Aldi Hurley described Grow With Aldi spent over €700m with its 175 Irish as the next step in Aldi’s commitment suppliers in 2016, while over 50% of to buying Irish: “For a lot of small food Aldi’s grocery range is sourced from Irish and drink businesses, trying to secure producers, suppliers and manufacturers. a listing with a major retailer puts huge “We know from our extensive pressure on their team. We’ve launched research the importance Irish people this development programme to make place on the availability of locally it easier for companies to get their sourced products,” said Tara McCarthy, products on our shelves and to give our Bord Bia CEO. “Grow With Aldi will customers access to the most exciting help meet consumers' appetite for and best quality new products from Irish products and I encourage our Ireland.” smaller Irish producers to get involved. It is a comprehensive programme that Provenance: A Key Factor provides the platform for companies to Recent research by Core Research found develop and expand their businesses that provenance is of huge importance exponentially.” to Irish consumers when purchasing For more information, email groceries. When questioned on what are grow@aldi.ie or visit www.aldi.ie/grow.
IRELAND IS MOVING TO PLAIN PACKS BRANDED
PLAIN PACKS
NOW – 28TH SEPTEMBER 2018 Branded products can continue to be sold at retail up to and including 28th September 2018. Both branded and plain packs will be available at the same time during this period.
NEED TO KNOW • Plain packs will appear at various points over the coming months • Both branded and plain packs can be sold up to and including 28th September 2018 • ONLY THE PACKS WILL CHANGE. JTI TOBACCO PRODUCTS WILL STAY EXACTLY THE SAME • We are here to support
FROM 29TH SEPTEMBER 2018
PLAIN PACKS
Only tobacco products in plain packaging can be sold from this date.
JTI IS YOUR KEY PARTNER
For more information, speak to your JTI contact, call 01 404 0240, email customerservices.ireland@jti.com or visit jti.com/ireland This document is for tobacco retailers only and should not be made available to the public nor should it be displayed in any area where it is visible to the public.
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Moy Park Relaunch
Exciting Times for Moy Park Moy Park is relaunching its breaded range and introducing a new brand logo, as the company celebrates its 75th anniversary. 2018 sees leading poultry brand Moy Park relaunching its breaded range to coincide with the company’s 75th anniversary. The relaunch will include a packaging refresh, featuring a new Moy Park brand logo, and the roll-out of an Ireland-wide marketing campaign to support the relaunch and core breaded product range in the Irish market.
The core Moy Park breaded product range will include Hot & Spicy and Southern Fried Mini-Fillets, and Cheese & Bacon New Brand Logo Sensations, “We are delighted to relaunch the as well as breaded range and unveil our new look Moy Park’s and feel for 2018,” explains Briege signature Finnean, Brand Marketing Manager Garlic Kievs for Moy Park. “Given it’s our 75th and Goujons. anniversary this year, the timing couldn’t All products be better! Our new Moy Park brand logo in the range centres on the company’s heritage and are made with expertise – with the use of an image of 100% chicken The core Moy Park breaded product range includes Southern a chicken alongside ‘the home of tasty breast and Fried Mini-Fillets. chicken since 1943’. characterised “We’re looking forward to unveiling “Further, our campaign strapline by a distinctive savoury crumb. the new look for the breaded range ‘Masterfully Crafted, Marvellously Tasty’, and roll-out of the ‘Masterfully Crafted, which will appear on-pack and underpin Integrated Marketing Campaign Marvellously Tasty’ campaign,” she our marketing communications, really “We will support the relaunch with an concludes. “It’s a very exciting time for represents what consumers have come integrated marketing campaign, which the brand and Moy Park.” to expect from the brand – expertise, will be a real celebration of Moy Park’s The Moy Park breaded range is quality and taste – as well as the passion heritage in our 75th year - and activated available instore from April 23, 2018. that goes into the development and across Ireland,” Briege continues. For more information on products and creation of each product.” The brand marketing strategy distribution, please contact Moy Park on is three-fold, Briege explains: 028 38352233. “First up, a focus on product marketing and raising consumer awareness through outdoor and digital advertising. Secondly, really elevating our engagement with shoppers via experiential marketing. We will embark on a sustained consumer sampling programme, both instore and at key events, to encourage product trial, loyalty and drive repeat purchase. The third area is shopper marketing to really make the brand stand out through Moy Park’s signature Creamy Garlic Chicken All products in the new look Moy Park retailer leaflet features and Kievs, one of the most popular products breaded range are made with 100% in-store POS to support product in their breaded chicken range, with its chicken breast and characterised by a launches and listings. packaging refresh and new brand logo. distinctive savoury crumb.
Cadbury Supports ‘A Night for Aware’ Concert Special concert brings together artists for one night only, all in aid of Aware
C
adbury have partnered with mental health charity, Aware, since 2016, and on Friday 6th April their support continued with another fundraising initiative, ‘A Night for Aware’. This unique concert in Dublin’s Olympia Theatre, brought together a very special group of Irish music acts for one night only, all in aid of Aware. Along with the organisers of ‘A Night for…’ concerts, Cadbury and Aware are hoping that the first ‘A Night for Aware’ concert has raised the profile of mental health issues in Ireland and raised much needed funds. Founded in 1985, Aware is the national organisation providing support, education and information to those impacted by depression, bipolar disorder and related mood conditions. Aware offers a number of Support Services for individuals and their loved ones to include 35 Support & Self Care Groups nationwide, a Freephone Support Line (1800 80 48 48) and a Support Mail service. Aware also delivers education programmes nationwide to empower adults and young people with the knowledge and skills to look after their mental health and build resilience to deal with the stresses of everyday life. Gerry O’Brien, Head of Fundraising and Business Development with Aware, said; “We were delighted to have been chosen as charity partner for this year’s ‘A Night for…’. With one in ten experiencing depression in Ireland, we all know someone who has been impacted - whether directly ourselves,
Speaking about Cadbury’s support of Aware, Eoin Kellett, Managing Director at Mondeléz Ireland, said; “We have worked with Aware since 2016 and we are very proud of our association with them and the work that they do. We were delighted to be able to support this initiative, particularly this year as Cadbury goes back to its roots, focusing on generosity and real moments. We hope we have been able to give back to those who need it most through our partnership with Aware and we hope we brought a smile to the faces of those attending as they enjoyed a wonderful night of music, all for a great cause.”
a family member, a friend or a colleague. Events like this raise vital funds that allow us to provide our support and education services completely free of charge, services that make a real difference in people’s lives. We are very grateful to Cadbury, the concert organisers and the artists who generously donated their time and talents to support Aware and significantly, bring awareness to the important topic of mental health.”
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Soft Drinks/Bottled Water
Put a Sparkle in Your Sales
Sparkling Ice flavoured sparkling water has enjoyed huge success in Ireland and the UK since launching in the spring of 2016. A COMBINATION of sparkling water, natural flavours, fruit juice, B Vitamins, and Vitamin D, Sparkling Ice is a great tasting example that has proven that you do not have to compromise on taste when it comes to low calorie options with no sugar.
variety without the sugar,” stated Mike Lowes, Chief Business Development Officer of Talking Rain Beverage Company. “As a low-calorie beverage with no sugar, Sparkling Ice has proven that you do not have to compromise on taste to get refreshment.”
Low Calories & No Sugar Research into the soft drink market in Ireland has shown a wealth of opportunity for ‘better for you’ alternatives like Sparkling Ice, particularly as the category moves away from full-calorie carbonated soft drinks to lower calorie options. As the trend towards healthy eating and drinking habits continues to grow, Sparkling Ice is seeing a shift in consumer preference from soft drinks to bottled water. Now more than ever, consumers are wary of sugar intake in their food and beverages. Sparkling Ice has always been proud to provide bold, refreshing flavours to its customers. “Similar to the US, we are seeing a cola fatigue and a consumer desire for beverages that deliver on taste and
Packaging Innovation When entering a new market, innovation is key. Sparkling Ice’s latest packaging design, a 400ml 4-pack, is available in two flavours: Black Raspberry and Orange Mango. This streamlined, premium carton design enables families and consumers to sip whilst on-the-go, at picnics and parks, and it’s also perfect for entertaining thanks to the hasslefree design. “By offering our products in a 4-pack with smaller sized bottles, we open up opportunities for the entire family to enjoy our products by offering convenience and flexibility for consumers,” says Lowes.
Sip for a Cause This spring, Sparkling Ice will add a new flavour, Pink Grapefruit, to its expanding portfolio. The newest addition is joining the existing five flavours, Black Raspberry, Orange Mango, Peach Nectarine, Kiwi Strawberry and Cloudy Lemon, which have already enjoyed huge success on shelves across all retailers since Sparkling Ice’s latest packaging design, a 400ml 4-pack, is the brand’s available in two flavours: Black Raspberry and Orange Mango. launch.
The Pink Grapefruit flavour follows suit, combining fruit juice and vitamins, producing a subtly sweet and tangy flavour that tastes fresh off the tree. This highlights Sparkling Ice’s ethos of achieving naturally coloured, lightly carbonated beverages, without having to compromise on taste. A pink ribbon will be featured on Pink Grapefruit to highlight Talking Rain’s support of breast cancer research, a special cause for the company. As it does in the US, Talking Rain is donating to fund breast cancer research in the UK and Ireland. This spring, “Giving back is Sparkling Ice will part of our DNA at add a new flavour, Talking Rain, and Pink Grapefruit, we are delighted to its expanding to continue our portfolio, with a philanthropic pink ribbon onefforts to support pack highlighting local communities Talking Rain’s in the UK and support of breast Ireland,” says cancer research. Lowes. “Pink Grapefruit is the perfect flavour addition to our expanding product line of ‘better for you’ beverages.” Sparkling Ice is available in a wide range of leading grocery and convenience outlets across Ireland. To keep up to date with all the latest news on the brand, follow Sparkling Ice on Instagram, Facebook and Twitter, or visit www.sparklingice.co.uk.
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Soft Drinks/Bottled Water
We’re Coconuts About CocoFuzion 100 CocoFuzion 100 offers health benefits in soft drinks category and is endorsed by a host of sports stars, including our own Jamie Heaslip. MADE from tender young coconuts, CocoFuzion 100 contains 100% natural coconut water, natural flavours and the just the right amount of natural sugars and electrolytes to help you stay hydrated, or to rehydrate when you exercise, without the addition of unnecessary sweeteners or preservatives. CocoFuzion100 is a naturally great tasting drink and the first naturally flavoured sparkling coconut water on the market, endorsed by some of the biggest sports names around, including international rugby legends Jamie Heaslip, Bryan Habana and Chris Robshaw, tennis star Milos Raonic and British boxing champion Chris Eubank Jr.
The delicious sparkling coconut water is naturally isotonic, ideal for sports and fitness as it is absorbed by the body more efficiently than water and creates the same osmotic pressure as your body for rehydration. CocoFuzion 100 helps to replace fluids lost during sweat, restores electrolytes depleted during exercise and reduces cramping
and gastric distress, when compared to other more conventional sports drinks. Exempt from Sugar Tax The natural drink’s unique composition makes it exempt from the sugar tax, and it has received strong uptake, with steady growth in the Irish market since its launch last year. The company is keen to offer consumers more choice with this new category to support the growth in health consciousness, reflected in consumers' lifestyle choices. Leading retailers SuperValu, Centra, Spar, Tesco and others have welcomed the innovative products into their stores across the country. The CocoFuzion100 is a naturally great tasting drink naturally low-calorie that’s naturally isotonic, making it ideal for sparkling coconut water cans sports and fitness as it is absorbed by the body and still coconut water bottles more efficiently than water and creates the same are available in four tasty osmotic pressure as your body for rehydration. flavours, Natural, Raspberry, Tax, which our products will be exempt Mango and Lime, and can from.” be found in the convenience chill food The brand’s aim is to make the section. benefits of coconut water – low calorie, zero fat and containing only natural Changing Consumer Tastes sugars – available to all, including the “Consumer tastes are changing, and health conscious, sports teams, children people are looking at alternatives to and anyone searching for an alternative traditional soft drinks,” explains Steve to sugar. With four flavours to choose Barton, CEO, C7 Brands. “Sport athletes, from, at a market-leading price point, general gym-goers and those who are the brand provides a solution for those active in general are becoming more consumers who understand the benefits aware of the harmful effects of sugar of coconut water but have yet to find a and artificially sweetened sports drinks. great tasting product. We are committed to communicating The two variants are available the health and performance benefits of now in 250ml cans and 330ml bottles our products, particularly as we move respectively in retailers across Ireland. towards the implementation of the Sugar
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Soft Drinks/Bottled Water
SSD Tax to Impact on Soft Drinks? The forthcoming Sugar Sweetened Drinks Tax on May 1 will mean rising prices for some soft drinks, but extensive product reformulation has meant that many brands will be exempt from the new tax. THE Sugar Sweetened Drink (SSD) tax that was promised in the last Budget has been postponed until May 1 this year, while the Irish Government engages with the European Commission to ensure that once commenced, the SSD Tax does not infringe EU State aid law. The tax was originally due to come into effect on April 6. The tax will see 30c per litre added on to sweetened drinks with over eight grams of sugar per 100 millilitres – which equates to a 10c increase for a 330ml can. The World Health Organisation recommend limiting consumption of sugar sweetened drinks as part of a strategy to tackle obesity. According to the Department of Finance, the SSD Tax is one of a suite of measures being implemented as part of an overarching policy framework to address the obesity issue. “It is hoped that the introduction of a financial barrier on sugar-sweetened drinks will result in reduced consumption by incentivising individuals to opt for healthier drinks, in tandem with providing motivation for the soft drinks industry to reformulate by reducing added sugar content and delivering healthier products,” read a Department statement. Certainly, the soft drinks industry has responded, with many companies reformulating their brands to ensure they are not covered by the new tax, as well as introducing new smaller portion sizes for some brands that will incur the tax. The Irish soft drinks market is dominated by large multinationals – particularly those with a physical presence in the country, according to the latest report into the sector by Euromonitor International, who also reveal that new product development in the sector is being driven by health and wellness: “There is increasing awareness in Ireland of the need for
preventative health. This has been reflected in manufacturers’ response to this consumer demand with the products they are bringing out.” Despite some potential challenges, the growth prospects for soft drinks over the coming years remain relatively upbeat, according to Euromonitor, who believe that carbonates is expected to be the most significantly impacted by the imposition of the sugar tax. The energy drinks market too could find the SSD tax a challenge, as traditionally, energy drinks have been high in sugar. Indeed, Euromonitor warn that “The adverse publicity surrounding the sugar tax and the increased focus of Irish and European health authorities on energy drinks will have a moderating effect on value sales growth over the forecast period.” Bottled water, meanwhile, has
benefited from the explosion in fitnessrelated activities fuelled by government public health campaigns, especially among the older generation, according to Euromonitor. Coca-Cola HBC Coca-Cola has introduced a new range of pack sizes and is increasing ‘zero sugar’ flavours across its most popular brands to give consumers greater choice while ‘on-the-go’. The new options will help consumers to manage their sugar intake, while minimising the impact of the new government tax on soft drinks on shoppers and retailers alike. An expanding range of zero sugar variants across leading brands Diet Coke, Coca-Cola Zero Sugar, Fanta and Sprite have now been launched. The no sugar flavour extensions, which are exempt from the government’s new tax
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Soft Drinks/Bottled Water on soft drinks, are also in keeping with the company’s ongoing marketing strategy to ‘Hero Zero’, which aims to make no sugar options the easier choice for shoppers. Currently, 43% of all cola sold has no sugar and the company envisages that this will increase to greater than 55% by 2020. To help achieve this, the ‘zero sugar’ flavours set to entice consumers include Diet New Diet Coke Exotic Mango is set to entice Coke Exotic Mango, Cocaconsumers. Cola Zero Sugar Peach in addition to Fanta Pink Grapefruit and a new no sugar recipe for Sprite, with the addition of Sprite Lemon Lime & Cucumber. “Coca-Cola HBC is the marketleader in the sale of low and no sugar drinks across the island of Ireland, and this has been achieved by increasing diversifying our portfolio, reducing sugar across our range, while offering greater value and choice in zero sugar options through our ‘hero zero’ marketing strategy,” explained Martina Lovetinska, Coca-Cola HBC Ireland and Northern Ireland’s Marketing Manager. “2018 will be an exciting year, as we bring these great tasting zero sugar drinks to the marketplace. With the benefit of already popular brand names, I’m confident that the marketing plans we have in place will embed them as firm favourites for our consumers onthe-go.” The company’s new zero sugar drinks will benefit from increased marketing support throughout the year. With the brand’s ‘Because I Can’ campaign, Diet Coke Exotic Mango will benefit from above-the-line TV and out-of-home support, in addition to the benefit of digital partnerships, social influencer campaigns, in-store activation
and extensive sampling to drive trial. Bursting with smooth, fruity flavours, the newest cola variant, Coca-Cola Zero Sugar Peach also contains no sugar and will be supported through ongoing marketing of the Coca-Cola Zero Sugar brand, which continues to drive overall cola category growth (Source: IOI Nielsen Sales MAT November 17). Helping to drive further transactions for retailers, the Fanta brand is also set for an exciting period, with a #Fantagetcolourful activation in-store and across digital. Teens will be asked to share a Fanta-themed photo inspired by the product’s vibrant colour, for a chance to win an InstaSprocket printer. The new Fanta Pink Grapefruit will be a key pack in the campaign, and will also benefit from further launch support, including out-of-home and proximity media, digital partnerships, point-of-sale and social influencer engagement. Sprite’s core offering has also recently undergone refreshing changes, with a move to a fully zero sugar recipe, and will be complemented with a no sugar Lemon Coca-Cola Zero Sugar Peach: part of the Lime and expanding range of Cucumber flavour. Both zero sugar variants variants will from Coca-Cola HBC. benefit from a new fresh identity that embraces Sprite’s original look, while emphasising its natural flavours. Marketing support will include a major out-of-home, online video, and digital media campaign, in addition to nationwide sampling and instore promotions. Coca-Cola Classic is one of the few products within the company’s portfolio that will be subject to the government’s tax on soft drinks and as a direct result, the price per litre will increase. In
response, a new pack line-up has been introduced to offer greater choice to consumers on-the-go. From April, Coca-Cola Classic drinkers can choose a new smaller, more convenient pack size with the introduction of a sleek new 250ml slimline can and a 375ml (PET) bottle. These packs will help those who still want Coca-Cola Classic to choose the right pack size for them, while Fanta Pink Grapefruit, providing part of Coca-Cola’s affordable ongoing marketing options. strategy to ‘Hero Zero’, The full which aims to make no Coca-Cola sugar options the easier range will choice for shoppers. continue to be available in 500ml bottles and 330ml cans. Britvic Ireland Britvic understand that health and wellbeing is important to consumers and have a portfolio of iconic local and international brands, along with a range of delicious new drinks for every consumer need. “Our journey to help consumers make healthier choices began five years ago with the reformulation of products to reduce the sugar content without any compromise to taste,” said a company spokesperson, “and a strategy to develop new soft drinks that would meet evolving consumer preferences for soft drinks with less sugar such as Drench and J2O, where our longstanding health strategy means we have removed 1.3 billion calories from Irish diets on an annualised basis. “However, consumers still want choice, and we remain committed to
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Soft Drinks/Bottled Water to retailers, driving incremental value and growth post-sugar levy, and continuing to give consumers better for you soft drinks from trusted and iconic brands that they love.” See BuildwithBritvic.com for more information.
75% of the Britvic branded portfolio is either exempt from or under the sugar levy, making Britvic Ireland ideally placed to work with retailers to offer a range of products for every consumer need. offering consumers that choice, and have expanded the variants in many of our ranges to enable consumers choose their preferred soft drink. We have a range of regular and no and low sugar soft drinks but will encourage people to choose no and low sugar wherever we can though brands such as 7UP Free, Pepsi MAX and Club Zero.” But it’s not just about reformulation – it’s also about innovation. Britvic have expanded variants in many of
their ranges; for example, Club Orange is available in original, Diet and Club Zero, a Stevia based option with exciting flavours like Super-Split and Raspberry. Pepsi MAX has seen the launch of Ginger and Cherry variants. Britvic Ireland is pioneering a new category of Naturally Boosted Energy drinks, Purdey’s, which is naturally boosted by botanicals and vitamins and available in a new 250ml bullet can; and their newest brand, Café Spark. 75% of the Britvic branded portfolio is either exempt from or under the sugar levy, making Britvic Ireland ideally placed to work with retailers to offer a range of products for every consumer need. “We see the sugar levy as a positive reset of the category, full of opportunity,” the spokesperson explained. “Britvic Ireland has been on a five-year journey – we have listened to consumers in Ireland, and used the insights gained to develop our portfolio of successful soft drink brands.” Britvic will continue that journey this year with their vision for the future of the category, Drink Differently. “This vision demonstrates how by partnering with Britvic Britvic Ireland is pioneering a new category of Naturally Ireland we can reBoosted Energy drinks, Purdey’s, which is naturally shape the soft drinks boosted by botanicals and vitamins and available in a category to ensure its new 250ml bullet can. continued importance
Café Spark, the latest addition to the Britvic Ireland portfolio. LR Suntory 2018 is shaping up to be an exciting year for the Lucozade brand. Lucozade Energy claims 38% share of the impulse energy category, is worth €29.2m and it is the number two impulse soft drink brand in Ireland, while Lucozade Sport is the number one sports drinks brand, worth €15.3m (figures sourced from Nielsen total Scantrack, February 25, 2018). It’s vital that the best-selling SKUs, Lucozade Original and Lucozade Orange and Lucozade Sport, are well stocked alongside Lucozade Zero, which is the perfect sugar free solution to tempt your sugar-conscious shoppers, now available in Orange, Pink Lemonade and Original flavours. Thanks to Lucozade Ribena Suntory’s on-going reformulation efforts
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Soft Drinks/Bottled Water to meet consumer demand for lowercalorie, great tasting drinks, all Lucozade Energy drinks now contain less than 5g of total sugar per 100ml, making them exempt from the SSD Tax. This year sees a new campaign for Lucozade Energy, including its exciting partnership with Tomb Raider, with ads on TV, outdoor, VOD, social, Lucozade Energy, one sampling of the most popular and in-store. impulse soft drinks Lucozade brands in Ireland. Sport will continue to encourage a more active lifestyle, with the Made to Move Lucozade Sport campaign and the brand has announced a new partnership with the IRFU to develop a new initiative to get people moving. Celtic Pure Earlier this year, Ireland’s largest independent water brand Celtic Pure Irish Spring Water revealed the results of a survey looking at the purest moment making Irish families happy. The survey was carried out across 679 Irish families with children up to 18 years of age to give a new insight into Irish family life today. The brand, owned and managed by the McEneaney Family, revealed that more than half of Irish families consider themselves happy and only 4% feel unhappy. The survey showed that the purest moments we enjoy as a nation included eating meals together, spending time as a family and getting outdoors. 77% of those surveyed said the birth of their children was their purest life moment, followed by the first time their child said “I love you” and bedtime came out on top as out favourite daily moment.
Family is the centrepiece of the Celtic Pure Irish Spring Water business and the survey was conducted to encourage families to realise and experience the everyday ‘Pure Moments’. The research allowed the company to get a better understanding of their customers and Irish families. The McEneaney family values have been built on community and creating moments that matter; on recognising what is important in life, the beauty of nature, the support of family, the passion that makes life worth living. These are the values on which the Celtic Pure Brand and Pure Moments have been born.
Celtic Pure Irish Spring Water, one of Ireland’s leading water brands.
Ballygowan & Energise Sport Renew Official Hydration partnership with Dublin GAA BALLYGOWAN and Energise Sport, part of Britvic Ireland, have renewed their partnership with Dublin GAA to remain as the official hydration partners of Dublin GAA in a new three-year deal. The partnership will continue to see Ballygowan and Energise Sport support Dublin hurling and football teams across all age groups, including U21 and senior. Pictured at the announcement that Ballygowan “Dublin GAA is and Energise Sport, part of Britvic Ireland, have a perfect partner for renewed their partnership with Dublin GAA to both Ballygowan and remain as the official hydration partners of Dublin Energise Sport,” said GAA in a new three-year deal are Elaine McCague, Leonie Doyle, Marketing Britvic Ireland, and Pat Gilroy, Dublin Senior Director, Britvic Ireland. Hurling Manager. “The passion, pride and ambition that drives Dublin GAA towards their remarkable achievements is an inspiration to us all. Collaborating with Dublin GAA gives us a great platform to promote the benefits of hydration for everyone.”
Actimel Relaunches 0% fat range with no added sugar The relaunch of Actimel 0% with No Added Sugar is supported with a fully, integrated campaign running across TV, shopper, PR and social media. ACTIMEL has launched its new 0% fat range, now with no added sugar but the same delicious taste. The popular yogurt drinks brand from Danone has reformulated and re-launched its 0% range, now with no added sugar*, replacing it nationwide from April. The launch includes much loved varieties, Strawberry, Original and Raspberry, as well as expanding the range by adding Multfruit, one of the biggest selling flavours of the of entire Actimel portfolio.
A Real Growth Opportunity “Actimel are continuously looking for ways to improve our offer and meet consumer needs,” explained Rachel Doyle, Senior Brand Manager, Ireland. “The trend and desire for more ‘health conscious’ options are as relevant as ever, and the new 0% Fat, now with no added sugar range responds to this. We’re delighted with the results and we worked hard with consumers to ensure we’ve maintained the same delicious taste. “The launch is aimed at maintaining fans of the brand, as well as attracting a new consumer base to the dairy drinks arena,” she continued. “We see this as a real growth opportunity for retailers, particularly with the Multifruit NPD, which is one of our biggest selling flavours and has never before been available with low fat and sugar content.”
Significant Support Available nationwide from April in Ireland, the campaign is supported with significant investment across TV, digital and in-store shopper support. The TV campaign will broadcast on primetime TV slots from May 7. Digital activations will roll out on social media, using targeted marketing to ensure maximum engagement. Actimel, 0% Fat, with no added sugar is available nationwide in eight-packs (RRP: €3.99) and 12-packs (RRP: €4.99). For more information about Actimel, visit www.actimel.ie or Facebook: www.facebook.com/Actimel IRE. *contains naturally occuring sugars .
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Drinks News New Smithwick’s 330ml Cans Launched
SMITHWICK’S Irish Ale has launched its first ever 330ml cans, featuring two of its beers, Smithwick’s Pale Ale and Smithwick’s Atlantic Blonde Ale. The new 330ml can format is perfect for Smithwick’s drinkers who are looking for a more laid back drinking experience. The new packaging is a perfect addition to the Smithwick’s range as they’re easily recyclable and light to carry, making them a great fit for a post-hike beer, summer BBQs or chilled evenings in with friends. The new cans are colourful and vibrant, allowing them to stand out visually both on shelves and in the hands of consumers. Smithwick’s Pale Ale and Smithwick’s Atlantic Blonde Ale 330ml cans are available in a five-pack at €10 (RRP).
Bryan Robson Kicks Off Carling Competition
CARLING, the official beer of the Premier League, teamed up with Bryan Robson to launch their Play On A Premier League Pitch competition recently. The Manchester United and England legend, who was accompanied by the Premier League trophy, kicked off the competition which gives fans the chance to fulfil their dreams and play a match on a Premier League Pitch by entering on their Facebook page at www.facebook.com/CarlingIreland. The competition is supported with a creative OOH campaign, created by Kinetic, whereby digital screens across pubs, restaurants and select retail stores feature dynamic Digital OOH content, including live scores from Premier League matches. Members of the Molson Coors team pictured at the launch of Carling's Play On A Premier League Pitch competition (l-r): Keith Fagan, Leo Brennan, Des McCann, Bryan Robson, Jordana Busby, Ronan O’Hagan, Simon Dease, Colm O’Gorman.
Dublin Liberties Distillery Unveils Super-Premium Whiskey
THE Dublin Liberties Distillery has teamed up with the founders of the multiaward-winning New York bar, The Dead Rabbit Grocery & Grog, to create The Dead Rabbit Irish Whiskey, a new superpremium Irish whiskey. The new whiskey specifically caters to the growing global demand for premium and super-premium spirits. Global consumption of super-premium Irish whiskey has increased by more than 12% annually over the last five years. Initially available in the US, UK and Ireland, The Dead Rabbit Irish Whiskey will retail at €55. It will be distributed in Ireland by The Dublin Liberties Distillery’s parent company, Quintessential Brands Ireland, and will initially be available in select retailers and several leading bars nationwide.
Teeling on Top at World Whiskies Awards TEELING Whiskey has taken the top prize in four categories at the 2018 World Whiskies Awards. The Teeling Whiskey Stout Cask won the award for Best Irish Blended Limited Release, Brabazon II came top in the NAS Irish Single Malt category, Teeling Whiskey 24-Year-Old Single Malt won the prize for best 21+ Year Old Irish Single Malt, while Teeling Whiskey Single Grain (pictured) took the prize for Best Irish Grain for the third year running. “We are truly honoured that our Irish whiskeys continue to be recognised as some of the best in the world,” enthused Jack Teeling, founder of Teeling Whiskey. For more information, visit www.teelingwhiskey.com.
BrewDog and YellowBelly Beer Join Forces
INDEPENDENT craft breweries, BrewDog (Scotland) and YellowBelly Beer (Ireland), have teamed up to brew Kottbusser, a once-forgotten German beer style, at YellowBelly’s brewery in Wexford, Ireland. This innovative incarnation of the long-lost Kottbusser, which has been named after the beer style itself, has been brought to life on BrewDog’s second generation brew kit, now the beating heart of its Irish brethren’s Wexford set-up. The concept of a collaboration came about as a result of BrewDog’s latest international adventure, whereby the brewer has partnered with 10 breweries across Europe to brew a series of boundarypushing beers that reflect both BrewDog's and its partner breweries’ attitudes and techniques.
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Tobacco
Burning Issues The recent discovery of the first illicit cigarette manufacturing facility in the State reinforces the problem of the illicit tobacco trade here.
THE recent discovery of an elaborate illicit cigarette manufacturing plant in Jenkinstown, Co. Louth, made headline news across the country and it’s not surprising. The high retail prices for genuine cigarettes and tobacco products has meant that Ireland has long been a target for the sale of illegal cigarettes, but this was the first time that a cigarette manufacturing operation was discovered in the state. Previously, the illicit products were manufactured abroad and smuggled into the country, with plenty of high profile seizures at our ports over recent years as criminal gangs targeted Ireland. Retail Ireland, the Ibec group that represents the sector, welcomed the discovery of the illicit cigarette manufacturing plant. “The sale of illicit tobacco remains a major threat to legitimate retailers who incur of all of the costs associated with meeting the various regulatory requirements laid down to govern the sale of tobacco products in this country,” said Retail Ireland Director, Thomas Burke. The Retail Ireland Director explained how “the discovery of a sophisticated tobacco manufacturing plant shows once more the scale and levels of organisation of this illegal activity within the State. It also lays bare the loss of business to Irish retailers, and tax take foregone to the State on the sale of such products.”
Burke commended the work of Amber Leaf Revenue and Customs Officials, Gardaí Amber Leaf, from JTI Ireland, is Ireland’s and the other State Agencies involved in number one Roll Your Own brand the discovery: “These agencies require (Source: Nielsen, ROI Extended further funding and support to ensure that other such operations are discovered and shut down in order to provide a level playing field for law abiding, hardworking Irish retailers.” A spokesperson for PJ Carroll maintained that the discovery “shows that Ireland is still a major target for cigarette smugglers. The UK and Ireland have the highest cigarette prices in Europe, meaning that these criminals would have made millions if they had succeeded in getting their products to market”. At full production, the illegal cigarette factory would have cost taxpayers up to €2.4m every day, the spokesperson revealed, and would have had a devastating effect on legitimate shopkeepers around the country: “We commend the work of Revenue and An Garda Síochána to shut down the factory, but we are very concerned that Ireland is going to continue to be a target for Amber Leaf has extended its portfolio with the black market cigarettes unless launch of Amber Leaf Original Cigarettes – the measures are taken to address first ever Irish RYO Brand to extend its footprint our rapidly rising excise rates." into the readymade cigarette market.
WELL, WE TOLD YOU TO EXPECT MORE! ORIGINAL 20s
ORIGINAL 30s
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*Recommended Retail Price. This advertisement is for tobacco retailers only and should not be made available to the public nor should it be displayed in any area where it is visible to the public.
Toradh caithimh tobac – bás. Smoking kills.
40|Retail News|April 2018|www.retailnews.ie
Tobacco Scantrack, RYO SOM YTD to March 25, 2018). One of the key drivers of Amber Leaf’s success has been its commitment to market leading innovations; it was the first to launch in a crush proof box and was also the first RYO brand to include filters. Delivering on its reputation for innovation, Amber Leaf has extended its portfolio with the launch of Amber Leaf Original Cigarettes – the first ever Irish RYO Brand to extend its footprint into the readymade cigarette market. Amber Leaf Original 20 Cigarettes and Amber Leaf Original 30 Cigarettes are now available at an RRP of €10.30 and €14 respectively. Whichever format your existing adult smoking customer is looking for, they can expect the great taste and quality tobacco Amber Leaf is famous for! Mayfair JTI Ireland’s Mayfair is the leading value cigarette brand in Ireland (Source: Nielsen, ROI Extended Scantrack, RMC SOM YTD to March 25, 2018). With a wide range of formats and pack sizes,
formats last year. New Mayfair Original 30s and Mayfair Superkings Original 30s have already demonstrated impressive growth, achieving 2.4% share of the cigarette market (Source: Nielsen, ROI Extended Scantrack, RMC SOM 4 weeks to March 25, 2018). Do you know your pack? With the introduction of plain packaging this year, it is important that you know the variant names of all the tobacco products on sale in your store. As the leading Value Brand, Mayfair has launched ‘Know Your Pack’, a trade education campaign to help retailers distinguish between Mayfair products ahead of the implementation of plain packaging. Whether it’s Mayfair Original, Sky Blue or Green, ensure you know your variant name!
Cut was the first Irish cigarette brand to launch a capsule product in 2011, it now offers three capsule products: Silk Cut Choice, Silk Cut Choice Double Capsule and Silk Cut Choice Super Line. The ‘Choice’ portfolio now accounts for over 27% share of the Flavour on Demand segment (Source: Nielsen, ROI Extended Scantrack, FOD Segment Share YTD to March 25, 2018). Benson & Hedges Benson & Hedges Gold 20’s is Ireland’s leading cigarette product with 9.6% share of the Irish cigarette market (Source: Nielsen, ROI Extended
Silk Cut With over 21% share of the cigarette market, Silk Cut from JTI Ireland is the number one cigarette brand in Ireland (Source: Nielsen, ROI Extended Scantrack, RMC SOM YTD to March 25, 2018). Silk Cut is recognised for its premium quality and diverse product range. With 12 individual cigarette products, Silk Cut offers existing adult smokers a wide range of formats to meet their smoking preferences. Silk
Benson & Hedges Gold 20’s is Ireland’s leading cigarette product. Scantrack, RMC SOM YTD to March 25, 2018). Benson & Hedges Gold was first to introduce the Big Box format in December 2011. Now with two Big Box formats, Benson & Hedges Gold is available in 23s at an RRP of €13.30 and 29’s at an RRP of €16.50. New Mayfair Superkings Original 30s have already demonstrated impressive growth since their launch last year. Mayfair delivers cigarette products that meet the many demands of existing adult value smokers. Mayfair extended its value offer with the launch of 30s
Silk Cut Choice Double Capsule, another innovation from Ireland’s number one cigarette brand.
John Player John Player can boast a long tradition and proud history of producing and selling tobacco products of the highest quality. The John Player portfolio consists of an array of RYO products that are in tune with consumer needs.
This advertisement is for tobacco retailers only and should not be made available to the public nor should it be displayed in any area where it is visible to the public.
Toradh caithimh tobac – bås. Smoking kills.
42|Retail News|April 2018|www.retailnews.ie
Tobacco Philip Morris and John Player to End Sales and Distribution Agreement
Ireland remains a target for the smuggling of illicit cigarettes and tobacco due to the fact that Ireland has one of the highest cigarette prices in Europe. John Player offer premium specialised products in Drum Original, with its distinctive blend of dark Kentucky and bright tobaccos, and Golden Virgina with its Virginia, burley and oriental blend. Both families are rich in heritage and date as far back as 1877. John player also offer “A real Irish original” in their John Player Blue premium tobacco, which also lists a 50g tobacco can. John Player Blue tobacco is versatile, consumers use it to make their own cigarettes or roll with papers. The JPS family delivers on quality and value for adult smokers. Whilst
The JPS family delivers on quality and value for adult smokers, with a specialised blend of ‘volume’ tobacco, resulting in more sticks per gram.
JPS is Ireland’s fastest growing tobacco brand, enjoying significant year on year growth.
continuously aspiring to create new manufacturing methods that would add value for consumers, a specialised blend of ‘volume’ tobacco was launched in late 2015. The additional volume is achieved through a heating and cooling process which expands the tobacco, resulting in more sticks per gram. JPS is Ireland’s fastest growing tobacco brand (Source: Nielsen Scantrak Mat 52 weeks W/E September 10, 2017) and has seen significant YOY growth, with JPS Volume Tobacco
THE sales and distribution agreement between Philip Morris Limited (PML) and Imperial Tobacco John Player (ITJP) for PML cigarette brands will end on December 3, 2018. Both companies are committed to a smooth transition process to ensure that retailers will not encounter any disruption in supply. PML cigarettes will continue to be available via ITJP’s supply chain up to and including December 3, after which orders will be fulfilled by Jaymark, part of the Primeline Group. PML Country Manager, Eoin Dardis, thanked Imperial Tobacco John Player for their support and cooperation over the past 13 years and their assistance during the transition period. Imperial’s Market Manager, Tamara Teixo Baliñas, said “We shall be working closely with PML to ensure a smooth handover process, and working with retailers to ensure they are supported throughout.” now accounting for 9% share of the FCT sector (Source: Nielsen Scantrak 4 w/e January 28, 2018). Building on the already successful JPS 30g range (RSP: €14.50), JPS 38g (RSP: €17) was introduced to the market in November 2017 – all Recommended Selling Prices correct at time of print. An adult smoker can make up to 115 sticks, costing 0.15c per stick with JPS 38g, based on using 0.33g per stick at RSP €17, which is 50% more sticks versus standard rolling tobacco (Comparison between 38g of JPS volume tobacco versus 38g of standard rolling tobacco). John Player continue to create innovative products with market leading value. They recently introduced two new additions to their FCT portfolio in gV Bright Yellow 30g combi pouch (RSP: €15) and Golden Virginia Original 30g combi pouch (RSP: €16). Both offer convenience for adult smokers in a simple all in one pouch that includes Rizla papers and tips. John Player’s portfolio offers adult shoppers real value within the FCT category. To place an order or for more information on the John Player RYO range, visit www.johnplayer-ignite. ie or call their Telesales team on (01) 2434900.
HAVE THE CONFIDENCE TO ENSURE YOU ARE GIVING YOUR CUSTOMERS THE CORRECT PACK
This advertisement is for tobacco retailers only and should not be made available to the public nor should it be displayed in any area where it is visible to the public.
A MODERN EXPRESSION OF QUALITY
Toradh caithimh tobac – bás. Smoking kills.
44|Retail News|April 2018|www.retailnews.ie
Grocers Fun Run
Grocers Fun Run Races Ahead The second annual Grocers Fun Run proved a tremendous success, with more than double the entrants from last year’s inaugural event.
THE Irish Grocers Benevolent Fund, in conjunction with Pop Up Races, held the second Grocers Fun Run charity race event in the Phoenix Park, Dublin on Sunday April 8, where more than 800 people participated in a 10k or 5k run/ walk, more than double the numbers at last year’s event. Sponsored by Keelings, the Grocers Fun Run is a fun family initiative set up by the IGBF, which invited people from the grocery industry, along with their families and friends, to take part in a fun-filled event that included face painting and nail painting for the kids, thanks to the support and organisation of FMI, as well as a photo booth supplied by Canon. Once again, Elite Fitness were there to motivate all runners at the starting line. Main sponsors Keelings were on hand to provide fruit for all participants and the event was also generously supported by companies within the industry, sampling Lor coffee, East Coast Bakehouse cookies, Fulfil bars and Delifrance pastries. All
Teresa McCarthy and her dog Isaac, pictured at the Grocers Fun Run.
Joe Wogan, BWG Foods and Chairperson of the Grocers Fun Run committee.
Retail News|April 2018|www.retailnews.ie|45
Grocers Fun Run
Pictured are Sharon Yourell-Lawlor, Think Plan Do Consulting and TWIG Committee Member, and Conor Kilduff, Sales & Marketing Director, Keelings and former IGBF President of Appeals. participants received a grocery goodie bag, t-shirt, a medal and refreshments provided by LR Suntory.
The FMI team conducted registrations for the event.
to introduce a whole new generation of people to our charity.”
Great Charity Cause “We were delighted to be involved for a second year in the sponsorship of the GFR fundraising initiative for the IGBF,” enthused Conor Kilduff, Marketing and Commercial Director for Keelings. “This is a fun event for all the family and encourages people from within our industry to get out and active for a great charity cause. Pop Up Races have again done a superb job in hosting this run on behalf of the IGBF charity.” John Moane, IGBF President, said, “This year’s turnout has been phenomenal and we are hugely thankful for this support from people within the industry. Now a firm favourite within the IGBF annual calendar, it is lovely to see an event which allows people to bring their families and even their pets along to participate in. It’s important for the IGBF to widen the opportunities to fundraise and this event is a perfect way
Tremendous Help from Suppliers Joe Wogan, Chairperson of the run, explained how, “We couldn’t host an event like this without help from the many companies within our industry who participated in the run, registering staff teams. We were also supported by suppliers who provided sampling on the day or product for our goodie bags – Mondelez, East Coast Bakehouse and PepsiCo, to name but a few. And again, with the help of the team at FMI, who manned the stations, entertained the kids and organised registrations, the day went off without a hitch.” The IGBF has been serving the Irish grocery industry since 1981 by providing an important industry network and organising fundraising initiatives in order to donate essential financial relief to members of the trade and their families. To register interest for the next Grocers Fun Run event, visit www.thegrocersfunrun.com.
Winner of the men’s 5k event, Barry Minnock crosses the finish line.
The Grocers Fun Run committee, pictured on the day.
John Moane, MD – Wholesale, BWG Foods, and IGBF President of Appeals.
The Fulfil sampling team provided entrants with some fabulous treats on the day.
46|Retail News|April 2018|www.retailnews.ie
Free From Foods
Free From Foods Growing Fast
The ‘Free From’ sector has gone mainstream, as consumers actively seek out products that satisfy the health and wellness agenda. JUST a few short years ago, consumers seeking out ‘Free From’ products, such as Free From Gluten, Free From Sugar etc were very much in the minority, as evidenced by the relative lack of such products on supermarket shelves. Today, however, the ‘Free From’
market has gone mainstream, as more and more consumers are actively seeking out products that fit into their desire to eat more healthily. According to figures from Kantar Worldpanel from 2017, three out of four Irish households bought gluten free products in the previous 12 months, for example, while Bord Bia research indicates that one in five Irish adults are regularly shopping for gluten free products. The gluten free market alone in Ireland was estimated to be worth €66m, experiencing growth rates of up to 36%. Four of the five Irish people (78%) who follow a gluten free diet are not diagnosed as coeliac. Nearly half of these (38%) do not have any intolerance to wheat or sensitivities, but perceive gluten free to be a healthier lifestyle choice. In the UK, some 80% of shoppers buy Free From products
in supermarkets, including some mainstream brands keen to tap into this growing trend. Figures in Ireland reveal that 8% of Irish households purchase Free From products on a weekly basis (Source: Bord Bia), so there is plenty of room for growth. This is part of a wider global trend, which probably began in the US and has moved into much of the western world. As more consumers continue to be affected by food allergens and intolerances, they increasingly want to know what's in their food, where it comes from and how it's made. EU food regulations now require food businesses to display allergen information on non pre-packed food products for the top 14 categories of allergens, including gluten, peanuts, tree nuts, milk, celery, eggs, fish and shellfish. The biggest change in the Free From market in recent years hasn’t just been in availability, however, but also in
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48|Retail News|April 2018|www.retailnews.ie
Free From Foods
Free’ist has a range of products to include a wide choice of products for different consumer occasions, in different sizes and formats. quality. Free From foods not only have to be made without allergen ingredients, they still also have to taste good and be nutritious. In the past, this wasn’t always the case, but as demand has grown, so has the availability of Free From products that don’t compromise on flavour. Freeist Once a niche category, reserved for those with existing health conditions, the Free From market continues to grow rapidly in Ireland and beyond, with 78% of shoppers now purchasing free from products (Kantar Worldpanel). This growth is increasingly being driven by those seeking out gluten free, dairy free and vegan options for health reasons. Alongside this, there has been an increase in the number of consumers seeking sugar free products or products containing no added sugar. A healthy eating report carried out by Mintel showed that 46% of people in NI and ROI say that low sugar content is the most important factor when buying healthy food products. Enhanced consumer health awareness, the global sugar debate and subsequent Government intervention, has only intensified this demand. Importantly, today's consumer also wants these products to taste great. In 2013, Free’ist was launched to fill this gap for great tasting, sugar free snack foods. Since then. Free’ist has expanded its range to include a wide choice of products for different consumer occasions, in different sizes and formats – including impulse and sharing chocolate bars, cookies, popcorn, marshmallows and most recently, jelly
Gummy Bears, Gummy Worms and Cola Bottles and new added protein lines coming soon, all of which can be supported on an FSDU. In addition, a lot
of Free’ist’s lines are Gluten Free. Their products are stocked in many of the major retailers and health food stores across Ireland and the UK and Free’ist is keen to build its distribution significantly. Having invested significantly in a major rebrand this year, Free’ist has a vibrant new look, securing standout on-shelf. “Our targeted sales, marketing and PR strategy will support our existing range and the roll-out of our new lines,” reveals a company spokesperson. “We look forward to working with more and more retail partners to take Free’ist to the Irish consumer in 2018.” For more information, visit www.freeist.co.uk or email info@freeist.co.uk. Alpro Valued at €27m and growing by +8% last year, plant-based continues to provide retailers of all sizes with one of the fastest and biggest growth opportunities in food and drink (All figures Nielsen, Total Market, 52 w/e 31/12/17 unless
Free’ist Signs Sweet Deal FREE’IST has secured major new listings across 2,000 stores throughout the island of Ireland to stock its new sugar-free Jellies range, which will now be sold in Dunnes, Tesco, Supervalu, Centra, Spar and Costcutter stores. The Jellies range features three new lines, Gummy Bears, Gummy Worms and Cola Bottles, each of which are sugar-free, gluten free and dairy free. The listings mark a significant win for Free’ist, which invested £250K into rebranding earlier this year as part of a targeted Ireland and UK growth strategy. “2018 is already proving a significant year for Free’ist. Securing listings for our recently launched sugar-free jellies in ROI is a vote of confidence for our product innovation and a positive development within our ambitious growth strategy,” noted Gerard McAdorey, Managing Director, Free’ist.
Pictured is Free’ist National Account Manager, Gary Martin, with Sales Development Executive, Manus Carson.
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Free From Foods
Alpro’s new Mango Big Pot soya alternative to yogurt, with more fruit and no added sugars or sweeteners, is a source of plant protein and naturally low in fat, as well as only containing naturally occurring sugars from the mango. otherwise stated). Alpro, the sector’s second-biggest brand, continues to lead the way with sales of €20m to account for almost €3 out of every €4 spent on plant-based food today. Alpro was also recently ranked 29th in Kantar Worldpanel’s ‘100 Master Brands at Home’ annual shopping barometer, as well as number one in Kantar’s new ‘Healthy & Alternative Products 2017’ listing, in recognition of the brand’s €16m growth (+157%) in five years (Source: Kantar WPO June 2017). Innovation and NPD are broadening the appeal of plant-based foods, and Alpro has stayed ahead of the game with recent launches. Heading a raft of exciting innovations planned for Alpro in 2018, Alpro’s popular Soya and Hazelnut drinks have been blended with the finest coffee beans to create its first-ever range of ready-to-drink chilled coffees, Alpro Caffè. Containing 30% less sugars than the market reference (Alpro comparison v. key competitive set in ready-to-drink caffè latte), Alpro Caffè Coffee and Soya Caramel and Alpro Caffè Coffee
and Hazelnut are designed to be enjoyed any time of day, simply by drinking straight from the fridge or over ice. In October 2017, the brand added a Plain Unsweetened No Sugars Big Pot and a Mango Big Pot with more fruit and no added sugar (Contains 5.6g of naturally occurring sugars from fruit, per 100g) to its flourishing Big Pot lineup, with both products signalling a significant development for plantbased food and drink. “The good news about plantbased is that we don’t have to ‘add in’ or ‘take away’ to achieve great-tasting products that are low in sugars,” says Alpro UK and Ireland’s Head of Marketing, Vicky Upton. “This is what has allowed us to develop a ‘No Sugars’ Big Pot variant in the first place, and Alpro’s Plain Unsweetened No Sugars Big Pot enabled us to complement this is 100% plant-based, rich in plant protein and with a variant that offers more low in fat, as well as being completely free fruits, with no added sugars or from sugars. sweeteners.” Alpro’s Plain Unsweetened No brand has focused on delivering a raft of Sugars Big Pot is 100% plant-based, rich other demand-driven NPD that “offers in plant protein and low in fat, as well the innovation and breadth of choice as being completely free from sugars. that today’s health-conscious shopper Its new Mango Big Pot soya alternative is seeking, particularly in the yogurt to yogurt, with more fruit and no added aisle”. Alpro have a growing high-insugars or sweeteners, is a source of fibre range, launched to resonate with plant protein and naturally low in fat, shoppers looking for an easy way to as well as only containing naturally up their fibre uptake, as well as highoccurring sugars from the mango. protein products, which continues to be For Upton, however, sugars do not one of the big cross-category trends. represent the full picture in today's health and wellness landscape, and the
Alpro’s popular Soya and Hazelnut drinks have been blended with the finest coffee beans to create its first-ever range of ready-to-drink chilled coffees, Alpro Caffè.
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Retail News|April 2018|www.retailnews.ie|51
Security
Cash Security and Control: The Do’s & Don’ts Do you have detailed security plans in place for the safe storage and retention of cash on your premises? CASH has always been a prime target for criminals, and as such requires detailed security plans for its safe storage and retention on a retail premises. Criminals in search of cash are frequently armed with guns, knives or other offensive weapons. In some cases, cash robberies have resulted in the loss of life or serious injury. The following guidelines from An Garda Síochána should be adhered to. •
•
• •
•
The cash office of a retail outlet should be situated out of view from public areas and as far away as possible from entrances/ exits. The office should be access controlled and under CCTV camera surveillance. The cash room should be of solid construction with security standard doors and windows. Where windows are fitted, the glazing should conform to recognised quality and security standards. A high-quality safe should be installed within the cash room and rag-bolted to a concrete floor or wall. This safe should have a dropdown feed chute facility and ideally should be fitted with a time delay locking mechanism. It should have separate compartments to facilitate prepared lodgements. The opening time of the safe should be varied each day. The holding rating of the safe agreed between the retailer and their insurance company should not be exceeded.
•
•
•
•
For greater security, or in large outlets, a pneumatic tubing system can be installed to transport cash directly into the safe from the tills. A Cash Transfer Unit, which facilitates the transfer of cash between the cash office and the Cash in Transit Vehicle, may be built into an external wall of the cash office. A double push type PAB (Panic Attack Button) should be placed on each work position within the cash office. The use of electronic interlocking doors should be considered in high turnover outlets.
Lodging Cash A reputable cash-in-transit company
should be considered to transport all cash in and out of retail premises. Staff dealing with persons from the cash-intransit company should never hand over money or open any door until they are completely satisfied that the security collection personnel are genuine: if any doubt exists, they should contact the cash in transit company directly to verify matters. Where a cash-in-transit company is not a viable option for certain retailers, the following safety guidelines apply: • • •
Bank at the closest establishment possible. Vary the times of banking, the mode of transport and the route taken. Only experienced, responsible
52|Retail News|April 2018|www.retailnews.ie
Security Why Cash Automation is a No Brainer for Retailers
Only experienced staff should operate tills, which should be manned at all times and if left, even for a short time, should be locked and the keys removed. •
• • •
members of staff, at least two, should be tasked with transferring bank lodgements. Proper cash transfer satchels, with alarm and destruct facilities (e.g. smoke and dye units), should be utilised. Bank, when possible, during daylight hours. Adhere to the insurance cash limits for persons transferring lodgements to banks. Persons transporting cash who become suspicious of other persons, or other activity, should abort their intended arrangements and report to the nearest Garda Station either in person or by phone to seek advice and assistance.
Cash Tills Cash is a favoured target of many thieves. To deter would-be thieves, cash till points should be sited in an area which affords a good view of the shop floor. Till limits should be set and adhered to. The till should be securely anchored to a solid surface. Only experienced staff should operate tills, which should be manned at all times and if left, even for a short time, should be locked and the keys removed. A double push type PAB (Panic Attack Button) should be situated within easy reach of the till. Video till security systems, which allow purchase verification, should be considered where multiple operators utilise the same machine. A guard in the form of Perspex sheeting, or similar, as a deterrent against till snatches should be fitted. In high risk situations, bullet resistant screens may be necessary. •
SIMPLIFYING and streamlining your cash management processes gives your business the chance to focus on driving sales and increasing profits. It makes sense to continue to find the most efficient ways to serve your consumers and run the daily operations of your business. Cash automation is the process of adding technology into your business to replace tasks that would normally be completed manually. Such technology can take over accepting cash, returning change to customers, counting and sorting cash, detecting counterfeit currency, preparing floats and balancing tills. Investing in cash automation is one of the best decisions you can make for your profitability and for your customers. Here’s why: • • •
•
Increased security – cash automation introduces complete security into your cash transactions. Automation increases the safety and security of retail stores for staff and customers alike. Errors eliminated – Cash automation ensures that each cash transaction is handled accurately and efficiently to prevent cash handling mistakes. Focus on sales and service – Implementing technology gives your staff the chance to provide better customer service on the sales floor and not only increasing sales but ensuring your customers return to your store. Increase efficiencies – Manual cash handling involves many steps. Adding cash automation technology that can accept, calculate, and dispense cash and coins can drastically reduce the amount of time it takes for each transaction. Implementing cash automation into retail stores improves the daily operations for customers, staff, and increases the bottom line.
Premium Cash Solutions (PCS) provide a wide range of cash automation solutions, at both the point of sale and the back office. By conducting a review of your retail cash operations, PCS can determine the most secure, appropriate and cost effective solution for your retail business. Contact PCS today for a free consultation. For more information, see http://premiumcashsolutions.com.
The above article is based on the Retail Security Guide, published by An Garda Síochána. For the full document, see www.garda.ie/en/CrimePrevention/Retail-Security-Guide.pdf.
Criminals in search of cash are frequently armed with guns, knives or other offensive weapons.
Cash automation technology can take over accepting cash, returning change to customers, counting and sorting cash, detecting counterfeit currency, preparing floats and balancing tills.
Retail News|April 2018|www.retailnews.ie|53
Irish Quality Food and Drink Awards
Irish Quality Food and Drink Awards Open for Entry The 2018 Irish Quality Food and Drink Awards are now open for entry. THE Irish Quality Food and Drink Awards are now open for entry with awards designed to showcase and reward the best food, drink and people in the Irish food industry. The awards include The Irish Quality Food Awards (food and drink products for the multiple and independent grocery retail market) and the Irish Quality Drink Awards (alcoholic drinks for the retail sector). Other awards include The Irish Foodservice Awards, which recognise excellence in the foodservice sector, and the Irish Good Choice! Awards for the ever-growing healthier options categories. All retailers, food producers and manufacturers across the Republic of Ireland and Northern Ireland are invited to enter products for the chance to achieve industry acclaim. Judging will take place over four weeks in June and July for the first time at the Limerick Institute of Technology. The results will be announced at a sumptuous gala dinner on October 18 at The Clayton Hotel, Burlington Road, Dublin. Last Year’s Winners Last year, the Awards showcased some fantastic Irish produce from across the island. Retailer of the Year, sponsored in 2017 by Dairymaid, was Dunnes Stores, who were praised by judges for their unerring commitment to quality food and drink. Last year’s Gold Q Winner, the highest product accolade in the Irish Quality Food Awards, was awarded to O’Brien Fine Foods Brady Family Turf Smoked Ham. The Small Producer Award, which was sponsored by Dunnes Stores Simply Better, went to Meere’s Pork Products’ Traditional Black/White
Puddings, who are now IRISH QUALITY FOOD working with the retailer to put the products on their shelves. “Winning IQFA Small Producer 2017 means so much to us as a small family run business,” explained Orlaigh Meere. “Not only has all our hard work been rewarded, but the opportunity to grow our business with Dunnes Stores' Simply Better range is so exciting. “When we attend a tasting or a market, telling people of our awards changes the way they taste our products. Having these awards has become a tool that we can use; it gives us a different edge. We know our products are fabulous. To be told they are fabulous with recognition from judges at the highest level is just wonderful.”
®
AWARDS 2018
The Irish Quality Drink Awards The Irish Quality Drink Awards overflowed with winners, including the Champagne award, which went to Tesco Finest Premier Cru Champagne from O Moore & Co; a cider from Lidl, the Crafty Brewing Company Crafty Dry Cider/McCann’s Cider. Aldi picked up an award for its Chateauneuf Du Pape, and Feeney’s Irish Cream Liqueur won the Liqueurs & Speciality Spirits category. It will be the second year for The Irish Blogger of the Year Award and the Irish Food Hero – both sponsored in 2017
by Tesco Ireland. The Irish Quality Food Awards Blogger of the Year was won by Jolene Cox from www.oneyummymummy. com and the Irish Food Hero award winner was Gareth Brown, head chef at A Slice of Heaven. For winners like Pip and Pear, success at the awards brings great benefits. Clodagh Phelan was delighted to win: “The Pip and Pear range is proudly made in Ireland and so winning such a prestigious award for our high quality dishes is something we are incredibly proud of. The Irish Quality Food Awards are widely known and incredibly respected within the food industry, this award has been a great benefit for our brand and business." Expert Judges Helen Lyons, Publishing Director of event organiser, Metropolis Business Media, says: “We are so excited to once again have the opportunity to work with the great and the good of the Irish food and drink industry. We are looking forward to judging in Limerick this year, a first for us, and to even more entries than ever – the quality of the products and the amazing talent of people within this industry never ceases to amaze me and our team of respected expert judges.” Entries for the awards, which are once again headline sponsored by innovative packaging company Graphic Packaging International, will be accepted until May 18, 2018. Other sponsors include Reflex Labels and Invest Northern Ireland. The Irish Good Choice! Quality Food Awards are working in partnership with the Coeliac Society of Ireland, who will play an important role during the stringent judging process of the awards focusing on the healthier and Free From market. Full category descriptions are detailed on the Irish Quality Food and Drink Awards website: irish.qualityfoodawards.com.
54|Retail News|April 2018|www.retailnews.ie
Focus on HR
Mediation:
An Effective Tool for Resolving Disputes Employing an independent third party to mediate in the case of workplace disputes can be an important step to finding a solution. MEDIATION can be a highly effective form of dispute resolution in the workplace, facilitating negotiation, promoting voluntary participation in finding a solution to the dispute and allowing the parties involved to take ownership of the resolution process.
Question: I have a Grievance policy in place which allows three options for staff to avail of in the event that they have an issue in work which they wish to have resolved. Those options are informal, formal or mediation. I have a clear understanding of what is involved in the event that someone wants to proceed with an informal or formal process but I was hoping that you could clarify what the mediation would involve and what I, as the employer, would be required to do. Mediation in the Workplace Mediation is defined as “a process in which an impartial and independent third party facilitates communication and negotiation and promotes voluntary decision-making by the parties to a dispute to assist them in reaching a mutually acceptable solution” by The Mediators' Institute of Ireland and is an effective method for resolving workplace disputes. Mediation is a form of ADR (Alternative Dispute Resolution) and it can apply in many areas: for example, commercial issues, legal issues, community issues, workplace issues or family disputes. For the purpose of this article, given the nature of the questions asked, I am
going to focus the use of mediation in workplace disputes / issues. These disputes may involve difficulties between management and staff or between individual employees. The process of mediation can be very effective for many types of disputes, particularly in relation to complaints of bullying and harassment, and has become an increasingly popular alternative to the formal investigation process in recent years. The Principles of Mediation Mediation is a process whereby an
independent, neutral mediator assists parties to come to an agreement through collaborative engagement. Mediation helps the parties understand the reasons behind the conflict and agrees on ways of future interaction and behaviour. The most important principles of mediation are:
1. Voluntariness The voluntary commitment of both parties is essential for the mediation’s success - both parties are free to leave the process at any time, at which stage the mediation will end. Both parties are then free to use the other dispute resolution options available to them if they wish. 2. Impartiality The mediator remains impartial at all times and does not take any sides or make judgements – any agreements are made by the parties themselves. Mediation is not about disputing parties
Retail News|April 2018|www.retailnews.ie|55
Focus on HR If you want the right answers, you must know the
right questions to ask. This is a wonderful book, well-
Questions
written by somebody who is an expert in the field. I am looking forward to her second book … Sean Kelly, MEP
I can’t recommend this book highly enough – It’s a great read. You could use this as a toolbox to
A PEOPLE MANAGER’S TOOLKIT
navigate yourself through your career. Caroline has done a fantastic job.
Alison Nulty, journalist, broadcaster and MC
People who are in a managerial position are
automatically put in charge of managing people. This book will give you the skill of The Art of Asking the Right Questions.
Colette Twomey, Chief Executive and co-founder of Clonakilty Foods
More amazing advice from the most knowledgeable person in HR.
Tara Beattie, The Caterers
Love the book, it’s a must have for anyone in business.
Bevin Mahon, co-owner and Managing Director, Dentaltech
broadcaster, publisher and former “Dragon”
Caroline McEnery
This book should be on your desk as a ‘go to guide’ that you can dip into as needed to remind you of the key questions you should ask in different situations throughout the employment journey. By asking the right questions, you will enhance your team’s skills to maximise their own talent and you will make your business or department more successful by engaging your team’s knowledge and skills. This book is a summary of our top tips to help make your journey of people management run more smoothly so you can maximise your very best resource – your team. And it will help you to be the best you can be yourself!
The Art of ASKING THE RIGHT QUESTIONS
explore the issues and how they could About the Author be addressed in order to find a way THIS advice forward. The Art of Asking the Right The Art of Asking the Right is provided At the beginning of the mediation by the joint session, both parties will have HR Suite, the opportunity to set the ground rules A PEOPLE MANAGER’S TOOLKIT which by which the meeting will abide (for offers example, ‘no bad language’). During the specialist mediation, private meetings between tailored the mediator and either party can “…a brilliant guide to asking and the right questions.” take place at the request of either Norah Casey, effective party or the mediator. These private human meetings are used for clarification, to resources CAROLINE MCENERY ask questions, and to coach the parties and through the process. business If the parties reach agreement, solutions to a ‘Mediated Agreement’ document clients throughout Ireland. Caroline will be drawn up which will outline McEnery, Managing Director of in detail all points which have been The HR Suite, is a member on agreed by the two parties. The content the Low Pay Commission and is of the agreement is created and agreed an Adjudicator in the Workplace only by the parties themselves, not Relations Commission. She is also the mediator. This document will be author of 'The Art of Asking the signed by both parties and remains Right Questions', a manager’s toolkit confidential unless both parties request to all HR related tips to proactively otherwise. manage your team. Caroline is a trained mediator, accredited with the The Benefits of Mediation Mediators Institute of Ireland. There are many benefits of using For more information, please mediation for resolving disputes, contact The HR Suite on (066) including the following: 7102887 or (01) 9014335 or email • Companies are now recognising info@thehrsuiteonline.com. Website: mediation as a faster, cheaper http://thehrsuiteonline.com. alternative to the traditional
Questions
Caroline has written a great practical guide on something which is so important in business –
art of asking the right question. Einstein once s ‘If I had an hour to solve a problem and my life
depended on it, I would use the first 55 minutes
determining the proper question to ask. For onc
knew the proper question, I could solve the pro in less than five minutes’. Often overlooked in busy organisations is the
absolute necessity of getting the question right
This is a great handbook to guide you through t
journey toward the ‘proper’ question to ask and delighted to launch it. Norah Casey, broadcaster, publisher and former “Dragon”
We are so delighted to have a piece of Caroline
wisdom on our desk and at our fingertips. Since
we started with The HR Suite, we have found th
to be invaluable. A lot of the time it’s the coach
on how to approach a situation and the right wa
to verbalise it that makes such a huge differenc
Having that all in a book that we can dip in and
of when we need clarity and advice is just brillia
If you manage people in any capacity, you need book. It’s my bible now.
Ellen Kavanagh, Founder and CEO, Waxperts a
Image Magazine Beauty Innovator of the Year 2
Caroline McEnery is a force of nature and I stro recommend her book to anyone who manages people. Conor Kavanagh, Finance Director, Kerry Group
Good Question v2 02.indd 1
blaming each other and it is not about who is right or wrong: it is about understanding what has happened, where things may have gone wrong and agreeing on a way forward.
3. Confidentiality Discussions during the mediation process and any agreements remain confidential at all times, unless both parties agree otherwise. The Process of Mediation Mediation is most effective when used as early as possible before the conflict becomes too entrenched. There are two main stages in the mediation process. The first stage of the process is a meeting between the mediator and each party separately. The purpose of this initial meeting is to clarify the parties’ understanding of mediation, confirm their voluntary commitment to the process, and ascertain what each party hopes to achieve by partaking in the process. The mediator will also use this meeting to gain an understanding of the interests and needs of each party, and the underlying reasons for the conflict. The second stage of the process is a joint meeting between both parties, which is facilitated by the mediator. At the joint meeting, the mediator’s role is to oversee the process, assist communication between the parties, support them in identifying their issues and needs, and facilitate the parties to reach a mutually satisfactory agreement. The mediator provides a process that is safe for both parties and that allows them to communicate their interests and needs to each other. The parties’ role is to collaborate with each other and
• •
•
methods of dispute resolution; Parties are allowed to have ownership of the resolution process; The parties take responsibility for the development and implementation of their own agreement - this increases the parties’ levels of satisfaction with the outcome and leads to more sustainable resolutions; Mediation reduces the risk of losing good employees who may
•
•
leave their employment due to the stress they face in the workplace; The process increases the skills of parties so that they will be able to handle any future conflict more effectively; Finally, the process allows the parties to maintain dignity and gain respect for each other in a safe environment - this leads to better relationships between the parties in the long term.
11/04/
56|Retail News|April 2018|www.retailnews.ie
Retail Ireland: Monthly Update RETAIL IRELAND MAKES SUBMISSION TO LOW PAY COMMISSION IN recent weeks, Retail Ireland made a submission to the Low Pay Commission on the appropriate rate of the National Minimum Wage. The Low Pay Commission is seeking submissions on the minimum wage itself in preparation for submission of its fourth recommendation to government on the appropriate rate of the minimum wage. In our detailed submission to the Low Pay Commission, Retail Ireland said that should the Commission see fit to recommend an increase in the minimum wage in 2019, it should be proportionate and in line with current and predicted levels of inflation over the coming year (circa 1%). We believe inflation tracked increases, or decreases, offer retailers certainty and enable them to plan for the medium term and build business plans around a manageable cost base. Furthermore, any recommendation should take cognisance of the significant increases in the minimum wage since 2015, the minimal increase in the cost of living in recent years and the general increase in wage rates in the retail sector at present, of between 1-2% per annum. The retail sector is facing very acute challenges from fierce competition and weak Sterling, along with rising input costs in the sector. Any further cost burdens imposed by wage increases would be extremely difficult for retailers to withstand. The focus now for the retail sector must be on maintaining competitiveness and jobs. The following is the basis for our submission: • Any increase in the National Minimum Wage should be evidenced based; • Any increase in the National Minimum Wage must not negatively impact the competitiveness of the sector;
• •
Any increase in the National Minimum Wage must not discourage job creation and employment growth; Any increases in the National Minimum Wage must not hinder investment or business confidence.
Retail Ireland highlighted to the Commission that according to the CSO, 26% of minimum wage workers were employed in retail. Therefore, special care and attention must be taken in determining the rate during 2018 due to the significant challenges facing our sector. Any move to increase the cost base must not hinder a retailer’s ability to Brexit-proof their businesses and maintain cost competitiveness. Retail Ireland is strongly of the view that the level of the National Minimum Wage should reflect changes in the cost of living and should only be increased in line with trends evidenced by hard economic data.
Retail Ireland Annual Lunch 2018: a New Industry Event! WE are delighted to confirm details of the Retail Ireland Lunch 2018, a new event for the Irish retail industry diary. The Retail Ireland Lunch takes place on Friday, June 8, at the Conrad Hotel, Earlsfort Terrace, Dublin 2. Attendees will hear from a globally renowned retail expert on the day, at what will be a highly engaging and informative event. The event offers attendees a unique opportunity to network with colleagues from all retail categories, and to
celebrate all that is great about Irish retail in 2018. Tables of 10 costs: €1,200 plus VAT Members €1,500 plus VAT Non-Member Bookings and further details are now available on www.retailIreland.ie.
Latest Consumer Price Data Shows Falls in Core Categories THE CSO’s Consumer Price Index for February 2018 indicated that when compared to February of 2017, Irish consumer prices increased by an average of 0.5%, and there were falls across most core retail categories. Services on average were 2.1% higher in February compared with the same month in 2017. From a retail perspective, the most significant trends were as follows: • Food products as a whole fell by -1.8%; • Alcoholic drinks saw their combined average price fall by
•
•
-0.8%; Once again, almost all retail-specific categories continued to return a drop-in price - the largest falls being in personal and home computing (-27.3%); home entertainment systems (-15.1%); equipment for outdoors, sports and camping (-14.6%); cameras (-8.2%) and household textiles (-8.2%). Meanwhile, the following categories recorded an increase in average consumer price: other tobacco products (+7.5%); books (+4.2%); newspapers and magazines (+2.7%); and beer (+2.6%).
Tel: 01-6051558 www.retailireland.ie Need more? For more information about what we do and how your retail business can benefit from our unique services and supports, please visit us at www.retailireland.ie.
Retail News|April 2018|www.retailnews.ie|57
What’s New FULFIL UNVEILS CHOCOLATE HAZELNUT WHIP FLAVOUR
HB RELAUNCHES ICE CREAM LEGEND AS SPLIT
FULFIL is launching a new flavour that is so delicious it needs to be protected with extreme levels of security! Chocolate Hazelnut Whip, Fulfil’s twelfth flavour and the tastiest one yet, was unveiled in a former bank on Merrion Row in Dublin, where it was shielded from the hungry masses in a locked vault. From its golden wrapper to what is inside, Fulfil’s new flavour is Pure Gold. The Fulfil Golden Vault at the #BankofFulfil was open to the public at 13 Merrion Row on April 10-14, where visitors engaged in competitions and brand entertainment as they unlocked vaults and became some of the first in Ireland to taste Fulfil’s new Chocolate Hazelnut Whip bars!
THE Irish public asked and HB Ireland listened! According to brand new research, 96% of people are craving the taste of a nostalgic HB Super Split and want to see the return of the classic Irish summer snack. HB have responded by relaunching the ice cream, formally known as Super Split, as Split. The relaunch of the Split is the perfect opportunity for people to indulge in some seriously delicious nostalgia over the upcoming summer months. And at 65kcal, it’s the ideal snack to enjoy with very little guilt. HB Split is now available in multipack format in stores nationwide.
COLLAR OF GOLD RAPESEED OIL STOCKED IN SUPERVALU COLLAR of Gold Rapeseed Mild & Light Irish Oil is now available in SuperValu stores nationwide. Collar of Gold is a unique kitchen and table oil that has a very mild taste, pale golden colour and is suitable for both cold emulsification and high-temperature use: “It allows you to taste the goodness of your food only: and does not add a smell, taste, colour, or aroma, typical of other pure oils.” said Peter McCloskey Manging Director, Collar of Gold Ltd. The non- drip, easy pour 500 ML glass bottle size is nationally available in SuperValu at €5.95.
TESCO IRELAND LAUNCHES MINIATURE AVOCADOS IT’S the fruit sensation that’s graced millions of Instagram feeds and quickly become a breakfast staple, and for a limited time only, customers at Tesco Ireland can enjoy small, snack–sized avocados, as well as regular-sized varieties that they know and love. Available in packs of six, the fruit – which are the size of an egg – are sold in recyclable egg style boxes to prevent them from getting spoiled. The rare, mini avocados or Zilla Eggs are about a third of the size of regular avocados and are 24 times smaller than the giant sized Avozilla avocado, which Tesco has sold in a limited number of stores in recent years.
NESTLÉ NITROGEN INFUSED COFFEE NESTLÉ has launched a brand new product for coffee fans in Ireland. Nescafé Azera Nitro is a coffee drink infused with nitrogen for a smoother taste, available in Americano or Latte flavours. “This is a really exciting launch and promises to bring our premium Nescafé Azera brand to the forefront of the fast growing chilled coffee segment,” noted Nestlé Ireland Beverage Marketing Manager, Carol Anne Deasy. “In the year when we are celebrating the 80th Birthday of Nescafé, the launch of Nescafé Azera Nitro shows how our business is continually innovating and evolving with the times.”
PANINI REVEALS OFFICIAL WORLD CUP STICKER COLLECTION AS fans around the globe prepare for the world’s biggest football event, Panini is excited to announce the launch of the long-awaited 2018 FIFA World Cup Russia Official Sticker Collection. Panini has been creating FIFA World Cup sticker albums since 1970 and the 2018 FIFA World Cup Russia Official Sticker Collection prepares fans and collectors alike for the biggest football gathering and provides retailers with unprecedented opportunities to drive volume and revenue. This must-have collection includes all 32 teams competing at the event and includes more than 670 stickers, 50 of which are special. The sticker collection will be backed by a heavy-weight marketing campaign including TV and radio advertising, marketing across digital platforms, a national newspaper campaign, sampling, cover mount activity, experiential campaigns as well as an integrated PR campaign. There will be widespread support for retail in terms of POS and retail sampling initiatives.
58|Retail News|April 2018|www.retailnews.ie
Forecourt Focus: News Maxol Launches its First Insomnia Coffee Drive-Thru MAXOL recently invested €350,000 at Maxol Ballycoolin to create Ireland’s first dedicated drive-thru Insomnia coffee offering. The recently expanded new offer saw the employment rate increase to a total of 60. Located on the N3, on a 2.5-acre site, the services at Ballycoolin now also boast a Freshly Chopped, known for its fast, delicious made-to-order salads, in addition to O’Brien’s Sandwich Bar, the Bagel Factory, and Abrakebabra. “Our Insomnia Drive Thru is an innovative approach to giving our time poor customers, fast and efficient service, and quality coffee in the comfort of their vehicles,” noted Brian Donaldson, CEO, The Maxol Group. “This is one of 14 investments we are making in the first half of this year, with the aim of maintaining our high standards of customer service and choice across our growing network of service stations. The total investment in our services in the first half of this year is over €6m. We will continue to invest in what our customers want from us, to create new concepts and experiences, and to provide quality service and wide-ranging restaurant quality and convenience food options.” Harry O’Kelly, CEO, Insomnia Coffee Company, said, “At Insomnia, we are thrilled to be opening our first ever Drive Thru store at Maxol, Ballycoolin: we are sure it will prove a really popular way for people to get their favourite coffee onthe-go. The drive-thru will also offer the brand’s full range of sandwiches, cakes and snacks and complements the Insomnia café already operating on site.” The Maxol Group works with Aramark, a global specialist in food service, as its licensee to operate the Maxol Ballycoolin Services. Since its opening, the team has been led by Agnis Punculis, who manages the facilities. Maxol Ballycoolin also
Harry O’Kelly, CEO, Insomnia Coffee Company (left), celebrates the new coffee drive thru at Maxol Ballycoolin with Brian Donaldson, CEO, The Maxol Group. provides a MaxWash car wash facility, internal seating for 95 people, and parking for 50 vehicles. The development offers the latest in forecourt design and has been constructed and fitted out using cutting edge technology to harness solar energy and rain water to ensure it has a low carbon footprint.
Topaz Announces February Play or Park Winner TOPAZ announce Kevin Gould as the February 2018 winner of Topaz Play or Park. Kevin, from Mitchelstown, Co. Cork, chose to play his points at his local Topaz, located on the Cork Road, and won a once in a lifetime trip to the Maldives, thanks to airline partner, Turkish Airlines. Kevin and his wife, Patricia, will travel business class with Turkish Airlines to the Maldives and spend seven nights staying in the Kuramathi Island Resort in a Superior Beach Villa, soaking up everything that this beach paradise has to offer. The prize also includes all-inclusive dining at nine á la carte restaurants for breakfast, lunch and dinner each day, along with a €250 spa treatment. Commenting on his Play or Park win, Kevin said: “When I first got a call from Topaz telling me that I had won this prize, I originally didn’t answer as I thought it was a prank! We haven’t had the opportunity to go on holiday for the past few years, so to win this incredible trip is a dream come true. We’re extremely grateful to Topaz and Turkish Airlines for choosing us to experience a trip that we will never forget!’’ Hasan Mutlu, Turkish Airlines Manager, Dublin, said: “We are delighted to be partnering with Topaz this year to give Play or Park participants the chance to travel all over the world with Turkish Airlines! Flying to 302 destinations in 121 countries, we fly to more countries than any other airline in the world. We are thrilled to be giving Kevin February Play or Park winner Kevin Gould (left) is pictured with and his wife Patricia this once in a lifetime trip to the Richard Pollock, Loyalty and Insights Manager at Topaz. Maldives’’.
Retail News|April 2018|www.retailnews.ie|59
Forecourt Focus: News Topaz Partners with GoGar to Create Car Sharing Bases TOPAZ (Circle K Ireland) and GoCar, Ireland’s leading car sharing company, announced a new partnership to make car sharing easier for more people across the country. The partnership will create four new GoCar bases at Topaz stations in Dalkey, Bray, Limerick, and Navan. The newly installed GoCar vehicles will provide Topaz customers with a sustainable and affordable transport option, allowing them to avail of car sharing for short-term vehicle journeys. The announcement builds on the existing relationship between Topaz and GoCar, which began in 2014 with a Fuel Card deal that made Topaz the exclusive fuel provider for all GoCar vehicles. The new GoCar bases at Topaz forecourts will offer a convenient mode of transport for people in need of a car or van on a short-term basis. The move comes as Topaz gears up to rebrand to Circle K Ireland and is part of an ongoing investment in innovating and expanding its offering beyond traditional services. With this latest partnership, Topaz aims to provide customers with new and innovative services at both stores and forecourts, and to build on its legacy of supporting innovative Irish companies. “As Topaz embarks upon an exciting chapter and continues to grow, we are delighted to announce this partnership with GoCar,” noted Fergal Egan, Business Development Manager for Topaz. “We are always seeking new ways to expand our service offerings to customers and partner with innovative companies that stay ahead of the curve. Topaz has been fuelling GoCar through its Fuel Cards since 2014, and we hope that this latest partnership will see our relationship continue to grow into 2018
Pictured are Business Development Manager for Topaz, Fergal Egan, and Managing Director of GoCar, Colm Brady. and beyond.” The new GoCars are a mix of passenger cars and vans, and are now live on site at Topaz Ulverton Road, Dalkey; Topaz Dublin Road, Bray; Topaz Proudstown, Navan; and Topaz Dock Road, Limerick. Both Topaz and GoCar are looking to expand the partnership over the next few years, with a view to invest in additional cars for local communities. GoCar is calling on the public to recommend additional locations for new GoCar bases.
Victory for the Maxol Ireland Students Team Against Scotland! THE Maxol Ireland Students won out over their Scottish counterparts recently at the Peffermill playing fields in the University of Edinburgh, in a 33-17 triumph! The players, who were were drawn together by the Irish Universities Rugby Union (IURU) and the Irish Rugby Football Union (IRFU), were delighted with their win. “As sponsors of the IURU for the last 26 years, we were delighted to support the Maxol Ireland Students team this weekend and wholeheartedly congratulate them on their win,”
said Caroline Burton, Head of Marketing, The Maxol Group. “Maxol is committed to the development of Irish student rugby and it was great to see such a strong and talented team line out for Sunday’s match.” The squad, sponsored by Maxol, includes players from DCU, DIT, UCC, TCD, UCD, Queen's Belfast, Carlow Institute of Technology, the University of Limerick, and Dublin Business School.
Caroline Burton, Head of Marketing from The Maxol Group, joined players Anton Lupari, Ulster University; Lee Nicholas, NUI Limerick; Gerard Trainor, Queens University; Cian Bohane, UCC; Ntinga Mpiko, Carlow IT; James Bollard, DIT; and coach David O’Mahony, former Munster, Leinster and Ireland player.
60|Retail News|April 2018|www.retailnews.ie
Shelf Life LAURA McCarthy, Founder and CEO of Drink Botanicals Ireland, was the winner of an Elevator Pitch competition worth €3,000, part of the Fuelling Ambition ‘Lead and Succeed’ Roadshow event in Facebook, Dublin. Organised by Enterprise Ireland and Network Ireland, in conjunction with the Entrepreneurs Academy, the Dublin Roadshow was one of a series of free-to-attend events taking place across the country during March and April which aim to encourage, support and drive the ambition of female entrepreneurs nationally by showcasing thriving Irish business women and entrepreneurs. Pictured are (l-r): Helen Creegan Walsh, President, Network Ireland Dublin Branch; Laura McCarthy, Founder & CEO, Drink Botanicals Ireland; and Rachael James, Female Entrepreneurship Manager, Enterprise Ireland. HIT TV show, Tastes like Home, which is sponsored by Londis and fronted by celebrity chef Catherine Fulvio, is now recruiting fresh participants for the third series, which returns to RTÉ screens in the Autumn. “Tastes like Home is more than a food show; this is a format that strikes a chord with every Irish family and Londis is very proud of playing our part of helping bring the ‘local’ to loved ones living abroad and missing their home,” said Conor Hayes, Londis Sales Director. People can apply through the in-store application process in their local Londis or on the tasteslikehome.ie website. Nestlé’s Wyeth Nutrition Infant Formula Site in Askeaton, Co. Limerick, recently supported a local primary school, when it presented pupils with bird feeders and bird boxes. Eagle eyed students will be able to spot various species of indigenous birds from the location of these feeders outside the classroom window. Fitting in with the 2018 Year of the Bird campaign, the installations will support the environment by encouraging birds into the school gardens and educate the pupils on the importance of looking after local wildlife. FYFFES Marketing Manager Emma HuntDuffy is pictured at the launch of National Banana Day 2018, which took place on April 18, in support of Temple Street Children’s Hospital. Parents and budding little chefs throughout the country were invited to put their culinary talents to work by creating their own banana-inspired dishes and recipe suggestions. Winning creations featured on the Fyffes Kitchen menu and were posted on the company’s social media pages to support Temple Street Children’s Hospital. In Dublin, consumers gave their backing to the campaign and supported Temple Street Hospital by savouring an array of quirky banana-infused dishes through the pop-up Fyffes Kitchen appearing over three days at Spencer Dock Market, Mespil Road Market and Sandyford Market. Those wishing to support Temple Street with a €4 donation can do so also by texting the word BANANA to 50300 of which a minimum €3.25 will go directly to the Hospital.
ALDI revealed that it will sell €1.8m worth of Irish grown tomatoes this year, as it became the first supermarket to introduce new season Irish tomatoes to its stores, including Specially Selected Piccolo tomatoes, Specially Selected Sunstream tomatoes, Vine tomatoes, Cherry tomatoes and Plum tomatoes. Aldi is sourcing its Irish tomato range from Flynn Nurseries, of North County Dublin. In 2015, Aldi agreed an €8m five-year deal with Flynn Nurseries that will see over 5.5m packs of its tomatoes sold in Aldi stores. Pictured are Paul Scally, Aldi Ireland Buying Director, and Martin Flynn of Flynn Nurseries. THE Subway brand is introducing seven original Six-inch Subs as part of the new Sub of the Day campaign. Until June 26, customers can try a different Sub every day at Subway stores, all at the great value price of €3. “We are really excited to be launching Sub of the Day at such an amazing price,” noted Sacha Clark, Marketing Director for the Subway brand, UK and Ireland. MULLINS Ice Cream has formed a strategic partnership with Ireland’s only theme park and zoo, Tayto Park, as part of its all-Ireland growth plan. In time for the park’s 2018 reopening, Mullins has launched its first ROI-based takeaway ice cream parlour in the centre of Tayto Park, serving 18 flavours of its homemade scoop ice cream, along with a toppings bar and takeaway coffee. One of Northern Ireland’s most popular homemade ice cream brands, Mullins is part of the Dale Farm family. Pictured are Shane Swan of Tayto Park and Peter Lynn from Mullins Ice Cream. IT was a busy few days at the Keelings Farm Shop recently, as Keelings hosted their first ever Beekeeper Workshop. Over a two-day event, kids and adults alike had the chance to interact with and learn about real bees, hard at work on the Keelings Farm. Keelings enlisted the help of Jim O Donoghue, Secretary of the Irish Beekeepers Association, along with Paul O'Sullivan (pictured), owner of Bee Supplies, to make sure the workshop went perfectly. LEADING consumer and corporate PR agency, Walsh:PR is pleased to announce the appointment of Maeve Governey, MPRII to its Board of Directors. Maeve joined Walsh:PR in 2014 and became Deputy Managing Director in 2017, with responsibility for client service quality and new business development. IRISH brand Rustlers’ position as one of the top-performing Irish FMCG brands in the UK has been confirmed in a definitive market report published by The Grocer magazine. In its annual ‘Britain’s Biggest Brands’ survey, The Grocer reports that Rustlers has risen eight places, from 112 to 104, recording annual sales of almost £90 million, up 5.5% on last year (Nielsen, Dec 2017). IRISH gin continues to go from strength to strength, and Irish gin producers want to treble sales by 2022, with the aim to sell 5m bottles or 400,000 9-litre cases around the world, according to the Irish Spirits Association (ISA). The ISA recently launched a Strategy for Irish Gin 2018-2022, which aims to promote the worldwide growth of Irish gin over the next five years by developing world-leading standards for quality and authenticity.
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