What’s New

TAYTO HELPS TO KEEP NEW YEAR’S RESOLUTIONS ON TRACK

SNACK lovers rejoice! Mr Tayto’s Treble Crunch range is currently on special offer to help keep those new year’s resolutions! Treble Crunch contains less fat than standard potato crisps with no taste compromise. These deliciously light and crunchy potato chips contain less than 100 calories per packet and are packed full of flavour, the perfect lighter snack option! Farmhouse Cheddar & Spring Onion has long been a favourite with snack lovers, but the Salt & Vinegar flavour is growing in popularity since its launch and for a limited time only, both flavours are on special offer nationwide - 6 pack of Treble Crunch is only €2 (RRP €2.89).

VEGAN CAKE RANGE LAUNCHES IN DUNNES STORES

A BRAND new range of all-plant cakes is being introduced to the Irish market and stocked exclusively in Dunnes Stores. The Oggs mission is to create affordable, plant-based alternatives to everyday foods with no compromise. Everything from the ingredients in the cakes to the packaging, made from 100% recyclable bottle tops, has been produced with the future of our planet in mind. The cake range is made using an innovative egg replacer developed from the naturally occurring protein in Aquafaba, all cakes are completely egg and dairy free. The cakes come in three different flavours: Zesty Lemon, Chocolate Fudge and Victoria Sponge. Also available to purchase will be chocolate cupcakes and mini vanilla cakes. See www.loveoggs.com.

SADIE’S KITCHEN BONE BROTH RANGE LAUNCHES CREATED by award-winning entrepreneur Sarah Kiely, the Sadie’s Kitchen range of bone broths is perfect for those interested in good food, gut health and great taste. Sadie’s Kitchen Bone Broths are produced using the finest free-range Irish chicken, and grass-fed beef from Irish farms. Fully traceable, the broths are slow-cooked for up to 24 hours to release the maximum collagen and gelatin, both of which contain essential amino acids, which support a healthy inflammatory response. They are the perfect base for soup or stew, ramen or pho, gravy or sauces...or just to enjoy as warming and boosting sipping drink.

MALTESERS BISCUITS HIT THE SHELVES MARS Chocolate Drinks and Treats has announced the launch of Maltesers Biscuits, the first time that the popular, fast-growing confectionery brand has been seen on the biscuit aisle. Each biscuit comprises three delicious malty bobbles, covered in smooth milk chocolate to create a unique snap and crunch eating sensation. “We believe that a combination of the innovative format, unique malty taste and brand strength will drive new consumers to the category, in addition to providing something new and exciting for regular biscuit snackers,” said Michelle Frost, General Manager at Mars Chocolate Drinks and Treats. Maltesers Biscuits will be available market wide from March 2020 from SHS Sales & Marketing. Tel (01) 4016200.

THE TURMERIC CO LAUNCHES INTO IRELAND

THE Turmeric Co has officially launched its range of healthy shot drinks into Ireland after seven years of development, and is now available in over 100 Dunnes Stores across the country, as well as selected Spar stores. Created to enhance consumers’ health and boost their immune system, the brand’s three flavours offer a natural blend of fresh and organic ingredients, with each 60ml shot containing 35 whole grams of fresh, uniquely extracted wet Turmeric root. The range includes Nature’s Remedy, Turmeric Fused with Ginger, and Turmeric Fused with Beetroot, and is the brainchild of international footballer Thomas Hal Robson-Kanu.

ICELAND LAUNCH BORD BIA APPROVED BEEF RANGE

ICELAND Ireland is delighted to announce the arrival of its new exclusive fresh Irish beef range, Butcher’s Choice. 100% Irish and Bord Bia approved, the exciting new range is available now across all 27 Iceland Ireland stores nationwide. The new range includes a versatile line up of quality Irish cuts to suit every taste, whether it be 4% Fat Lean Round Beef Mince (€3.50), 18% Fat Beef Mince (€6.00), Beef Meatballs (€2.75) or Diced Steak Pieces (€3.75), as well as the 21-Day Matured Beef Striploin Steaks (€7.25) and Sirloin Steaks (€6.25). “At Iceland Ireland, we’re focused on meeting and exceeding our customers’ needs, that is why we are proud to say our fresh Irish beef range is Bord Bia approved,” said Ron Metcalfe, Managing Director at Iceland Ireland. “We are always looking for new Irish suppliers and we’re proud to support local brands”.