MAY 2022
Retail News|May 2022|www.retailnews.ie|1
Contents
News
A world of spiralling costs THIS issue of Retail News could almost be called ‘The Inflation Issue’ as throughout the publication, the rising cost of living and mushrooming business costs rear their heads again and again. Our Chief News Reporter, Pavel Barter looks at spiralling commodity prices, due primarily to the war in Ukraine, and their effect on Ireland’s grocery industry, analysing the likely repercussions for consumers here and what retailers can do to mitigate the worst price hikes (Page 2). Meanwhile, the latest figures from Kantar reveal how grocery inflation is impacting across store shelves (Page 6), and new research from Belfast-based branding and digital agency, The Foundation, investigates the effect of rising costs on shopper behaviour and local food and drink brands (Page 12). One man who has traded through every kind of market imaginable is Michael Barry, the MD of leading independent drinks distributor, Barry & Fitzwilliam, who reveals the secrets of the company’s 40 years in business. Plus, It being May, we bring you the annual Retail News guide to Summer Drinks, where we unveil the latest product launches and reveal the brands guaranteed to fly off your shelves over the coming months (Page 27-45). Elsewhere, we report on the launch of a brand new campaign from Centra (Page 16) and a sustainability programme from GS1 Ireland (Page 20), while employment lawyers Barry Reynolds and Chris Ryan reveal when employees’ use of social media might become the business of an employer (Page 47). Meanwhile, a quick note to let you know that the Irish Quality Food and Drink Awards deadline to enter has been extended to Friday, May 27.
2
Retailers in a fight against inflation.
3
Spar Ireland significantly expand store network.
18
5
SuperValu announce €35m store investment programme.
6
Irish shoppers feel the pinch as grocery price inflation hits; Iceland launch online shopping service.
7
Musgrave MarketPlace invest in digital future; Bank of Ireland launch consumer awareness campaign for those moving banks; Minister English encourages retailers to enhance online capability.
20
22
Irish shoppers are feeling the impact of inflation, with the rising cost of living impacting how they shop, according to new research from Belfast-based branding and digital agency, The Foundation.
24
16
Choices Define Us is a brand new campaign from Centra, who marked its launch with a new study to provide a deeper understanding of the choices of Irish consumers.
Michael Barry, Managing Director of Barry & Fitzwilliam, reflects on the highs and lows of running an independent drinks distributor as the company approaches its 40th birthday.
24
Summer Drinks 27
Kellogg’s GAA Cúl Camps are back right across the country this summer, with numbers back at full capacity.
Centra
Cork was the big winner at the Musgrave MarketPlace Region of the Year Awards.
Retail News Interview
Kellogg’s GAA Cúl Camps 15
Create an action plan for your business to reduce your energy consumption and carbon emissions, with the Lean & Green sustainability programme from GS1 Ireland.
Musgrave MarketPlace
Shopper Behaviour 12
A new Government-funded initiative provides free signage and training materials to help your staff when it comes to waste segregation.
Sustainability: GS1 Ireland
Bord Bia announce appointment of Interim CEO; CSNA present cheque to Crumlin Children’s Hospital; Lidl sign €8m deal with Mulrines.
The hottest products to stock this summer across wine, beer & cider, hard seltzers, spirits and energy drinks.
27
Employment Law 47
16
Barry Reynolds and Chris Ryan of DAC Beachcroft examine use of social media, text messages and comments made at after-work events, in the context of when conduct outside the workplace might become the business of an employer, resulting in disciplinary or other action.
Regulars & Reports 8 27 35 38
Retail News
40
Ireland’s Longest Established Grocery Magazine
facebook.com/RetailNews1
@RetailNews1
Editorial & Marketing Director: Kathleen Belton
2
4
Kathleen Belton Editorial & Marketing Director
Managing Director: Patrick Aylward
Waste Management
kathleenbelton@retailnews.ie
Editor: John Walshe
johnwalshe@tarapublications.ie
Published by: Tara Publishing Ltd,
Sales: Brian Clark
brian@retailnews.ie
14 Upper Fitzwilliam Street, Dublin 2.
Sales: Aaron Stewart
aaron.stewart@retailnews.ie
Tel: 00353 1 6785165 Fax: 00353 1 6477127
Chief News Reporter:
Pavel Barter
Web: www.retailnews.ie Email: info@retailnews.ie
Production: Ciara Conway
ciara@tarapublications.ie
Subscription to Retail News: e95 plus VAT
Wine Correspondent:
Jean Smullen
Email: ciara@tarapublications.ie
Graphics: Niall Mc Hugh
Printed by: W&G Baird
Reproduction without written permission is strictly prohibited.
43 46 50 51 52
Industry News Summer Drinks: Wine Summer Drinks: Beer & Cider Summer Drinks: White Claw Summer Drinks: Energy Drinks Summer Drinks: Spirits Retail Ireland: Monthly Update Forecourt Focus: News What’s New Shelf Life
2|Retail News|May 2022|www.retailnews.ie
News
Retailers in a fight against
PRICE rises, substitute replacement products, and a reduction in the number of promotional items on shelves: these are some of the changes that retailers are experiencing due to a leap in food inflation. Grocery price inflation hit 4.7% in the 12 weeks to April 17, 2022 – its highest level since 2013 - according to recent figures from Kantar. Bread, pasta, butter, milk, eggs and tomatoes are among the items hit hardest. Peter Gaughan, who owns a Spar outlet in Balla, Co. Mayo, told Retail News he’s noticed price rises in alcohol, pet food, and “nearly everything else. Every week there seems to be price changes.” Vincent Jennings, CEO of the Convenience Stores and Newsagents Association, said his members “rarely saw unnatural increases in bread, flour, milk, or dairy products” until now. “The cost pressures experienced across the industry are severe and impacting on all inputs,” added Paul Kelly, Director of Food Drink Ireland, “so there is an inevitability that food companies will need to further recover costs in the marketplace.” Damian O’Reilly, a lecturer in retail
Vincent Jennings, CEO of the CSNA.
management at Technological University Dublin, told Retail News how “retailers are keeping fewer SKU’s. There has been a decrease in the number of Stock Keeping Units that supermarkets can keep because of the impact of Brexit. Supermarkets are running out of different products and they are keeping fewer products”.
Damian O’Reilly, lecturer in retail management at Technological University Dublin. Tara Buckley, Director General of RGDATA, told us the focus in retail has shifted away from promotions and toward managing “good value, every day”. There’s also been a shift toward private label brands in order to allay supply difficulties. Now products are becoming tougher to source, wholesalers are unlikely to strike up long-term agreements with suppliers in the next six months to a year, according to O’Reilly. “Suppliers won’t be able to guarantee supplies,” he said. “The long term agreements are difficult to maintain.” Rising costs such as freight, energy and wages, have contributed to food inflation, but “cost increases for all inputs have accelerated since the start of the war in Ukraine,” said Kelly.
O’Reilly explained: “Even before the war, supplier prices - from Unilever, Kellogg’s, Heinz, P&G, Valeo Foods, and others - were going up between 5% and 20%. The war has exacerbated price increases.” According to website tradingeconomics.com, Ireland imported $85.94m (€81m) in cereals from Ukraine in 2020: an exporter that ground to a halt following Russia’s invasion of the country. Ireland does not rely on Ukraine for all its wheat, but the loss of Ukrainian exports “has severely impacted global markets, resulting in large increases in wheat prices and thus flour prices,” said Paul Kelly. The price of flour is now set to rise a further 25% in the next nine to 15 months. Ukraine is a key supplier of sunflower oil and retailers are predicted to run out of this product over the next 10 weeks. A spokesperson for Tesco Ireland told Retail News the supermarket currently has “no customer purchase limits on cooking oils but we are monitoring stock levels daily”. Tesco encouraged customers “not to alter their normal purchasing habits”. Sunflower oil is a key ingredient in many other products, such as crisps. As a result, some manufacturers have been forced to alter recipes and find replacements such as rapeseed oil. “Certain ingredients, like sunflower oil, are beginning to have availability issues,” said Kelly. “As a result, manufacturers are attempting to source from alternative suppliers or reformulating their products by switching to other oils.” Meanwhile, price hikes on animal feed, energy, and fertiliser, are pushing costs up for potato, poultry and pig farmers. Retailers are also facing rising costs of doing business. “Electricity prices are going up,” said Gaughan. “Insurance is going up. Staff costs have gone up. Wages. Packaging for our deli. We’re constantly having to
Paul Kelly, Director, Food Drink Ireland.
Retail News|May 2022|www.retailnews.ie|3
News
inflation watch our margins.” “The wholesale cost of everything we’re buying is increasing,” said Buckley. “The cost of getting it to the shelves has increased. The cost of keeping the shop lit... There has been inflation across the board in every element of our business. It’s unfair that we’re paying hugely increased energy costs, even before the war in Ukraine.” According to Kantar’s recent survey, the average household in Ireland is facing a €330 increase on their annual grocery bill. Consumer confidence has weakened and disposable income is sparse. “It’s going to become a very difficult battleground over the next six months to maintain market share,” contended O’Reilly. So what should retailers do? Tesco conceded to Retail News that “commodity price increases, changes to input costs, and the impact of global demand can lead to price increases”. However, they vowed to “work collaboratively with our suppliers to minimise impacts to our customers and offer them the Tara Buckley, RGDATA best possible value on products Director General. that matter the most to them.” Convenience retailers have the same attitude. “Just because we’re a convenience shop doesn’t mean we don’t keep an eye on our prices,” said Gaughan. “Once you start going past certain price points, you will notice people saying ‘That’s dearer’. Some things, you have to take a hit on. It’s going to impact a lot of the smaller shops in the long run. If they don’t get their mix right, it’s going to hurt them.” “Like all businesses and households, Musgrave has been dealing with inflation over recent months,” a Musgrave spokesperson told Retail News. “We are acutely aware of both the scale and impact of price inflation right through the supply chain, from producers to customers. We also understand the pressures our customers and communities face at this time. Musgrave is working hard with our suppliers to ensure we continue to deliver the best value and quality Irish products for our customers. Buckley added: “You can’t just sit around and increase your prices willy-nilly. You have to be cognisant of your customers. It’s a competitive marketplace. Our members in buying groups have the ability to be competitive. They focus on the uniqueness of their offer: in-house bakeries, in-house butchers, in-house delis. People will still pay for quality.” Damian O’Reilly said that as prices are going to be volatile over the next six months, people will shop around for their purchases. He predicted an increase in the use of personalised incentive schemes within retail: loyalty cards and more personalised promotions. “[As a retailer], you’re going to have to get better at buying,” added Gaughan. “Traditionally, you might have bought one case of this, another of that. Now you might have to go, ‘I’m going to get 10 cases of that and try and get a deal on it and hope I don’t run into problems’. You’re also going to have to watch your costs: right across your cost base.” Inflation is due to rise to 8% by summer 2022, according to the Central Bank. Domestic demand, a measure for growth in the Irish economy, is likely to increase by 4.8% throughout the year.
Spar Ireland significantly expand store network SPAR Ireland have significantly expanded their physical footprint across Ireland, with the opening of 30 new stores since the beginning of October last year, making it the fastest growing retail network in Ireland. The new Spar locations include a prime site in the newly completed Strand View residential development on Bray’s iconic seafront in County Wicklow, a modern, large format site in the expansive Clancy Quay residential development, catering to the significantly expanded Islandbridge community in Dublin, another in Carrickmines on Dublin’s southside, and the opening of a number of new Spar stores to cater for people on the move, stopping off at forecourt locations around the country. The addition of 30 stores brings Spar’s store network
The interior of the newly opened Spar store in Clancy Quay, Dublin, one of the 30 new Spar stores to open since October 2021.
to over 420 locations nationwide, supporting approximately 14,550 jobs, with Spar Ireland actively supporting their independent retailers to recruit to fill the newly created roles. The group is also targeting further openings throughout the remainder of 2022 and is currently in the process of identifying suitable green and brownfield sites. New housing developments and the establishment of new communities as a result have and will continue to be a key driving factor in the opening of new Spar stores. In addition to new store openings, Spar Ireland, in conjunction with their independent retailers, are in the process of completing a major renovation programme across their existing store network, with 20 refurbishments completed since October. “A modern and unique store design, a genuine convenience proposition, and a quality offering across all food and grocery categories combine to make the Spar brand hugely attractive to independent retailers looking to capitalise on new opportunities that exist within the marketplace,” explained John Moane, Chief Commercial Officer, BWG Foods. “Much of the growth we see across the Spar network has been stimulated by pent-up demand for new grocery sites, caused by the pandemic, and we envisage a continued uplift in the convenience market as a result. While this dynamic has already resulted in unprecedented growth across the Spar store network, we’re determined to leverage this current momentum by continuing to grow our footprint across every community in Ireland.”
4|Retail News|May 2022|www.retailnews.ie
News
Bord Bia announce appointment of Interim CEO BORD Bia have announced that Michael Murphy, Organisation and Industry Talent Development Director, will assume the role of Interim CEO in June. As previously announced, Tara McCarthy is stepping down as CEO in June 2022 and Michael is working alongside Tara until her departure. Michael has extensive experience in leading a number of Bord Bia Departments over the past 20 years. He progressed from managing Bord Bia’s London Office to leading its European office network and was Markets Director for nine years. He has been involved in the development and execution of strategy as part of the senior leadership since 2007. He was responsible for the development of Bord Bia’s Talent Academy, including five MSc programmes with two universities. Michael commenced his career as a policy analyst in the IFA and has worked in the Departments of Agriculture and Environment. “While we conduct the search for a successor to Tara, Michael brings a wealth of experience from the food, drink and horticulture
sector to this Interim role across all the priority issues facing the industry and the organisation,” said Bord Bia Chairman Dan MacSweeney. “We believe Michael will be an energising and positive influence in continuing the successful delivery of our new and exciting strategy.” On his interim appointment, Michael Murphy said: “It’s an honour to accept Michael Murphy, Interim CEO, Bord Bia. this position on an interim basis. I’m delighted to be able to work alongside Tara during this handover phase to ensure a smooth transition in the delivery of services to our industry.”
CSNA present cheque to Crumlin Children’s Hospital THE Convenience Stores and Newsagents Association recently presented a cheque for €2,500 to Crumlin’s Children’s Hospital. It is the tradition at the Annual CSNA Dinner that a cheque is presented to a charity of the outgoing CSNA President’s choice. Unfortunately, due to Covid, CSNA were unable to host the function in 2021, but that did not affect their commitment to making a donation to the President’s charity. CSNA outgoing President Peter Gaughan of Spar Balla, Co. Mayo, chose St John’s Ward, Crumlin Hospital, to be the 2021 recipients of the donation. “I am delighted to be able to visit St Johns Ward in person to present the cheque to the amazing staff on the ward,” Peter Gaughan noted. “On behalf of all the members of the CSNA, we hope that this donation will help the ward to continue to provide the outstanding and exceptional care to their patients.”
CSNA Past President Peter Gaughan and CSNA Vice President Gus O’Hara are pictured visiting Crumlin Children’s Hospital to present a €2,500 cheque on behalf of CSNA to Professor Aengus O’Marcaigh, who kindly accepted the donation on behalf of St John’s Ward.
Lidl sign 38m deal with Mulrines LIDL Ireland have signed a new deal worth more than €8m with Donegal juice and smoothie producer Mulrines. The new multi million deal will see Mulrines premier juices and smoothies feature on shelves across Lidl’s 210 stores throughout Ireland and Northern Ireland, as well as a number of stores in Great Britain.
Pictured are (l-r): Rebecca Buchanan, Buyer at Lidl Ireland & Northern Ireland; Peter Mulrine, Chairman, Mulrines; and John Bonner, Commercial, Mulrines.
The premium juice and smoothie supplier have been working with Lidl since 2009, when they started supplying a private label no added sugar fruit juice pouch pack. Currently, Mulrines produce a variety of 11 fruit juices and smoothies for Lidl, with the addition of four exciting new products for 2022. Items include Naturis Cranberry Juice, Naturis Orange Juice, Simply Apple Juice and Simply Orange Juice, and Naturis Childrens Smoothies in flavours such as Strawberry, Blackberry & Raspberry. Since working with Lidl Ireland, Mulrines also secured placing their children’s smoothies and cranberry juices throughout a number of Lidl stores in Great Britain. “We have been working with Lidl for over 13 years and are delighted to sign this new deal that will see additional growth in our already existing partnership,” said company chairman, Peter Mulrine. “We have been operating our business for
over 100 years from our headquarters in Donegal. Securing deals like this with Lidl advance new innovations in the business that positively contribute to the surrounding area through local investment and job creation.” Commenting on the new deal, Rebecca Buchanan, Buyer with Lidl Ireland and Northern Ireland, said, “At Lidl we are proud to support local Irish suppliers and to bring the best of Irish produce to homes all across Ireland. We have a longstanding relationship with Mulrines and their team and are delighted to agree to continued business development through this new multimillion contract; this is the largest contract to date with Mulrines since commencing supply in 2009. The quality and taste of their produce are incredible, and our customers have shown this through an increase of demand in the past number of years.”
Retail News|May 2022|www.retailnews.ie|5
News SuperValu announce s35m store investment programme even more great value, support local producers, investing in technology and food innovation, enhancing our reputation for quality and inspiring food and delivering the best customer experience in the market. We also look forward to rolling out our new food experience model across our retail estate for customers to enjoy. “At the heart of what we do is delivering the best value and exceptional quality Irish products to our customers and our continued investment is evidence of this,” he continued. “As our shoppers are faced with increasing costs from rising inflation, value is top of mind for consumers at Pictured are (l-r): Dan Curtin, SuperValu Sales Director; Michael Twohig, SuperValu Council Chair; the moment and our focus and Ian Allen, SuperValu Managing Director. remains on delivering the SUPERVALU achieved sales of €3.237 billion in 2021 as they best combination of quality food, value and customer service in the increased weekly customers to 2.7m during the year. The robust market.” sales performance was driven by larger weekly shops, the success A key trend in 2021 was the continued growth in SuperValu’s of own brand products and the demand for online and home online shopping service, with sales representing a 10% increase on delivery services. the prior year’s surge (2020: 173%) and an additional 130,000 new During 2022, SuperValu will invest more than €35m in customers using the service. The sustained growth in online is in approximately 50 stores, in addition to the €23m deployed last response to changing consumer demands, as consumers adjusted year to revamp and refresh 42 outlets across their retail estate. to new hybrid routines, with an increased focused on convenience. 2022 will also see SuperValu continue to grow their nationwide Separately, SuperValu also invested significantly during 2021 in presence, creating at least 150 jobs and adding to their existing 223 their Real Rewards loyalty offering, growing the total membership stores. SuperValu currently employs approximately 16,000 people. base to 1.2m. As part of their continued commitment to ensuring Announcing the 2021 results, SuperValu also launched value for customers, SuperValu plan to introduce over 1,000 new their new food experience, as evidenced at their Dublin flagship own brand products to their existing range of 5,000 products as a store in Knocklyon, a leading example of the future of retail that direct response to consumer demand for value, high quality and revolutionises grocery shopping with a transformed food and healthier food. enhanced sustainable experience. SuperValu’s Food Academy, which supports 290 Irish food and SuperValu’s new food experience-based store allows customers drink producers across all 52 weeks of the year, recorded sales of to enjoy easier and simpler grocery shopping, combined with more €30m in 2021, up 47% on the prior year. Food Academy producers sustainable choices. From the point of entry, customers experience have sold a combined €200m of produce in SuperValu since 2013. the taste of local range, as well as plant-based alternatives, and The Food Academy programme, run in conjunction with Bord Bia a home eco-range. The state-of-the-art store provides customers and the Local Enterprise Offices, provides start-up food and drink with new innovative delicatessen, bakery, meal solutions and fresh producers an opportunity to get their products on SuperValu food offerings, alongside the Happy Pear and Donnybrook Fair shelves. ranges. “We want to continue to play our role in supporting our SuperValu’s store in Knocklyon also operates on 100% green customers to purchase locally sourced products and make electricity and runs on LED lighting made from recycled CDs, which more sustainable choices,” noted Ian Allen. “At the same time, uses 60% less energy than standard systems. The newly revamped we are proud to give back to the communities we serve. From store in Knocklyon is one of 44 SuperValu stores in Dublin, nine of our sponsorship of TidyTowns and partnership with the GAA, to which benefited from a €10m investment during 2021. SuperValu providing autism-friendly shopping events, we aim to do our bit to have seen continued growth in Dublin, driven by investment in build thriving, sustainable communities for the people that support their store network and the success of their convenience offering, us.” including their Freshly Prepared By and assembled meals. Last month, SuperValu launched its Save The Bees Campaign in “SuperValu experienced another successful year of trading partnership with the All-Ireland Pollinator plan. The initiative will during 2021, delivering strong sales as we continued to invest see SuperValu work with schools and communities across Ireland in and expand our retail footprint and online offering,” said Ian to help educate people on the very real and current threat facing Allen, SuperValu Managing Director. “As we look to the year Ireland’s bees. This follows on from SuperValu’s commitment ahead, together with our valued retail partners, we plan to in 2021 to increase participation among people from diverse further cement our leadership position by continuing to offer backgrounds in GAA sports by 30% by 2025.
6|Retail News|May 2022|www.retailnews.ie
News
Irish shoppers feel the pinch as grocery price inflation hits TAKE-HOME grocery sales in Ireland fell by 7.2% over the 12 weeks to April 17, 2022, according to the latest figures from Kantar. Against a complex backdrop of global supply chain issues, grocery price inflation has hit 4.7% this period, its highest level since September 2013. “The impact of grocery inflation is being felt widely across store shelves and consumers will be noticing the effects on their budgets,” explained Emer Healy, Senior Retail Analyst at Kantar. “Foods like cooked poultry, bread, pasta, and butter have seen some of the biggest jumps. The average household is facing a €330 price increase on their annual grocery bill, and 23% of households say they are now struggling to make ends meet when it comes to their weekly food shop (Source: Link Q survey of over 2,600 consumers in March 2022). Retailers are responding to the rising price of goods, focusing their efforts on offering everyday low prices for shoppers.” For the first time since the pandemic began, sales are in decline by 5.2% compared with two years ago, as the period now includes the start of the first lockdown when only essential shops were allowed to open. “The pandemic might no longer be the first thing on shoppers’ minds, but we’re still seeing its effects on the grocery market as life gets back to normal,” Emer notes. “The number of supermarket trips made each month has continued to fall, with shoppers making 3.5 fewer visits on average than this time last year when Covid-19 restrictions were much tighter. The average spend per buyer has also fallen significantly by €144 as consumers eat more meals out of the home. On top of that, the types of items we’re buying have changed too. Sales of instant hot snacks and frozen pizzas are growing by 9% and 4.3% respectively over the last four weeks, as shoppers turn to quick and easy meals now that many of us are back in the office and juggling school runs again.” Regardless of rising prices, consumers were keen to make the most of the Easter weekend, the first without social restrictions for two years. “The retailers had some fantastic ranges on offer ahead of the long weekend and Irish consumers were eager to celebrate, spending €10.8m more on Easter eggs and seasonal chocolate over the latest four-week period compared to the same time last year,” Emer reveals. “The traditional hot cross bun is still a firm favourite, with shoppers spending an extra €620,000 this year.” The online market has continued to grow over the latest four-week period, with
sales boosted by 3.9% as shoppers spent an additional €2m. The channel’s market share is now 3.3% points higher than the same 52-week period in 2019. “Many people became more reliant on online shopping over the course of the pandemic, and this has fitted in quite naturally with our busier schedules post-Covid,” notes Emer. “In the context of rising prices, it also allows consumers to be more considerate as they add items to their basket. While people are buying less in stores, the average number of items being purchased online is actually on the rise, growing by 3.2% year on year.”
All the major retailers saw takehome grocery sales fall in the 12 weeks to April 17, 2022. Dunnes have retained their position as Ireland’s largest grocer, holding a 22.4% market share in the latest 12 weeks. The retailer was bolstered by the largest influx of new shoppers this period, who contributed an additional €56.8m to its overall performance. SuperValu hold a 21.8% share of the market, with Tesco closely behind at 21.7%, meaning that there is now just 0.1 percentage point between the retailers. Lidl and Aldi account for 13% and 12.1% of the market respectively.
Iceland launch online shopping service ICELAND Ireland launched a new online shopping service across a selection of their stores nationwide. Iceland shoppers can now avail of this new service, with almost 3,000 products available at the click of button. The service has been designed to be simple and easy for customers to navigate, ensuring a positive online shopping experience. Customers can now get their Iceland groceries delivered the very next day when orders are placed before 7pm. Iceland will be delivering up to a 15km radius of the select stores providing this service across the country. “I speak for the entire team when I say we are delighted to provide our Pictured at the launch are Alicia customers with this new online shopping Byrne, Iceland Ireland; Ron Metcalfe, service,” noted Ron Metcalfe, Iceland Managing Director, Iceland Ireland; Ireland Managing Director. “We’re known and Gerard Smart, Van Driver, for our everyday low prices and now Iceland Ireland. Irish customers can shop online and get our full range at great prices delivered directly to their door. We are the frozen food specialists, but we are also so much more, stocking a range of grocery and chilled products as well. At Iceland Ireland, we strive to provide our customers with a convenient shopping experience and the launch of our online delivery service is further evidence of this commitment.” For more information, visit www.icelandfoods.ie.
Retail News|May 2022|www.retailnews.ie|7
News
Musgrave MarketPlace invest in digital future MUSGRAVE MarketPlace have invested significantly in a digitisation strategy to create both a seamless online shopping experience for their customers and a selling platform for Irish suppliers. The new website now offers customers a one-stop-shop for all their business needs. Customers can purchase more than 14,000 products from the core Musgrave MarketPlace range, as well as the option to buy from their new Extended Range. Extended Range is a digital only curated range, hosted on the site on behalf of trusted suppliers, delivered directly to customers from the supplier’s own distribution centre. As this service grows, it will give customers even more choice and offer local suppliers Rory Stack, Head Chef at The Yacht Bar the opportunity to & Restaurant, and Michael McCormack, access Musgrave Managing Director at Musgrave MarketPlace’s vast MarketPlace, launching Musgrave customer base MarketPlace’s new website.
across foodservice, retail and SMEs. The new website boasts an intuitive search function and an enhanced navigation system, improving the customer journey and making finding products simpler and more efficient. Optimised across multiple platforms, the site works seamlessly on desktop, mobile phones and tablets. With a host of brand-new features, customers can benefit from real-time stock information, notifications for when items are back in stock and suggestions for alternative similar products. Accurate delivery lead times are also available on all products, letting customers know when they should expect to receive their order and allowing them to plan accordingly. Additionally, a click and collect service is available from local Musgrave MarketPlace branches nationwide, seven days a week. “Covid has accelerated a move to digital for many of our customers; indeed, we’re seeing online as the fastest-growing channel for our customers and expect that 60% of our orders will come through online by the end of 2024,” said Michael McCormack, Managing Director at Musgrave MarketPlace. “With this in mind, it was crucial that we invested in making our online ordering experience as simple and user-friendly as possible. The digital space is a core part of our strategy and we are committed to innovating in this space to deliver world-class customer experiences.”
Bank of Ireland launch consumer awareness campaign for those moving banks BANK of Ireland are investing more than €2m in a consumer awareness campaign to support those moving banks. The Big Move campaign features on TV, radio, print, outdoor, digital and social media and directs account movers to a range of useful supports, including step-by-step guides, a dedicated phone line and an online hub to help them with the move. “Ireland has never seen this level of account switching,
which is a major logistical issue for consumers as well as banks, utility companies, Government Departments, and the wider business community,” said Gavin Kelly, CEO of Retail Ireland, Bank of Ireland. “It’s a serious challenge and it requires serious investment and resources. Bank of Ireland has moved swiftly to put a range of supports in place for consumers and our Big Move campaign will now guide people towards those supports.”
Minister English encourages retailers to enhance online capability MINISTER of State for Business, Employment and Retail, Damien English TD, has urged Irish based retail businesses to enhance their online capability and presence in order to exploit new opportunities to increase turnover, to expand and even to sell internationally. The Minister was speaking as he opened a new round of the Online Retail Scheme, which supports ambitious Irish based retailers looking to grow and improve sales online and to strengthen their e-commerce capabilities. The Scheme provides direct financial support to retail companies to develop a more competitive online business offering to complement their in-store offering. It is administered by Enterprise Ireland and there is €9.3m available in this round of
funding. “There is no reason why Irish businesses cannot successfully compete for home sales as well as international sales,” Minister English said. “The Government is also determined to support more business owners to enhance their online capabilities and presence to exploit opportunities in existing and new markets. “The transition to online shopping was accelerated over the last two years and consumers’ retail habits have changed significantly. Many now make purchases anytime, anywhere, anyplace at the tip of their fingers or with the click of a mouse. It makes sound business sense to have an omnichannel approach to selling in order to cater for these new demands and to be competitive in the market.”
Minister of State for Business, Employment and Retail, Damien English TD, at the launch of a new round of the Online Retail Scheme.
8|Retail News|May 2022|www.retailnews.ie
Industry News Cadbury and Spar support women’s grassroots football CADBURY, in an exclusive partnership with Spar, have unveiled a new campaign dedicated to supporting Irish women’s grassroots football, ‘Become a Supporter and a Half’. As part of the launch, Republic of Ireland Women’s National Team captain, Katie McCabe was also announced as a Cadbury brand ambassador. Throughout the year, ‘Become a Supporter and a Half’ aims to address barriers to participation and facilitate donations to grassroots senior women’s football clubs right across the country. Five grassroots women’s football clubs will be in with a chance of winning funding worth €10,000 for their club with ‘Become a Supporter and a Half’ by going to womensfootball.cadbury.ie. Irish captain Katie McCabe is pictured with players, from left, Evie Bohan, Abby Croke Radley, Jadine McDonnell and Chloe Croke Radley at her old club, Raheny United FC.
Lidl to offer all employees paid time off for fertility support LIDL Ireland are set to become one of the first major retailers across the island of Ireland to update their paid leave policy and fertility support programme to reflect the inclusion of two days at full pay, per cycle, for employees undergoing egg freezing and IVF. The new policy extends to all of the retailer’s 6,000 employees across their stores, regional distribution centres and offices across the island of Ireland. Unlike standard policies in place nationally, Lidl’s new policy will have no limit to the number of IVF cycles employees can avail of this policy for, and it will be offered to all employees, regardless of length of service. Welcoming the announcement is (pictured) Kate Bohan, Sales Operations Manager with Lidl Ireland, alongside her son Luca, aged two. Kate’s partner is currently pregnant with the couple’s second baby through IVF.
Tesco and Paltech collaborate on waste plastic flowerpots TESCO Ireland and indigenous manufacturing companies, Green Generation and Paltech, have unveiled their flower planters made of 100% recycled soft plastic. This latest green innovation sees customer waste soft plastic taken to a purpose-built site in County Offaly where it’s cleaned, sorted and moulded into slate-grey flower planters. The new heavyweight pots, which went on sale in Tesco stores nationwide in April, have an impressive durability and long lifespan, weigh seven kilos each, and can also be further recycled at their end of life, through the Paltech unique process. Pictured are (l-r): Billy Costello, Director, Green Generation; Joe Manning, Commercial Director, Tesco Ireland; Minister of State for Land Use and Biodiversity in the Department of Agriculture, Food and the Marine, Pippa Hackett TD; and Paul Costello, Director, Green Generation.
Kellie Harrington hits the road with Spar SPAR and Olympic gold medallist Kellie Harrington recently launched the Spar Community Road Trip, where throughout the month of June, Spar and Kellie will spend time with five lucky communities across Ireland, learning about how they are making their community a richer and happier place to live. Throughout the course of the road trip, Spar will provide €10,000 in funding to the most deserving people, clubs, groups, organisations and initiatives in recognition of the contribution they make to their local communities. “It is a meaningful way of giving back to the people that carry out vital work in our towns and communities, and I look forward to meeting them only a month from now,” noted Kellie Harrington, pictured with Colin Donnelly, Spar Sales Director.
Peeling great with Fyffes FYFFES team members Rebecca Smyth, from Mullingar, with Ciaran Fagan, from Castlepollard, are pictured enjoying Ireland’s first Fyffes National Fitness Games – a weekend-long ‘festival of fitness’ held at Dublin’s UCD Sports Campus. Using the tag line ‘Fuelled by Fyffes’, the event followed a formula established in the UK where it attracted a high level of entries over a number of years. Providing a test in terms of power, endurance, speed and strength, challenges included weighted runs, rowing machines, sandbag carries, kettlebell snatches, assault bikes, deadlifts and more from which ‘Ireland’s Fittest Male and Female’ were crowned. Ancillary activities forming part of what was Ireland’s first functional fitness event of the year included health and wellness workshops and pro-curated fitness programming, all in a carnival-like atmosphere with live music and street food stalls.
Retail News|May 2022|www.retailnews.ie|9
Industry News Spar supporting Make-A-Wish’s 30th anniversary SPAR are celebrating Make-A-Wish’s annual Wish Week this year by encouraging their retailers to support the charity’s Light Up Blue initiative, which aims to shine a light on children waiting for their wishes to come true. As Make-A-Wish’s official charity partner, Spar have decided to embrace the initiative across their wider store network and are asking customers and followers to donate in-store and on social media. In support of this initiative, many venues around the country turned blue on Friday, April 29, which was designated as ‘Wish Day’ by the charity, including the Convention Centre, 3 Arena, Aviva Stadium and Rock of Cashel. “We’re extremely proud of our partnership with Make-A-Wish and the wonderful work they do, and we’re delighted to support this very unique initiative, which will undoubtedly raise much needed awareness and funds up and down the country,” noted Colin Donnelly, Spar Sales Director, pictured with Susan McQuaid O’Dwyer, CEO, Make-a-Wish.
Aldi Ireland win Green Retailer Award
ALDI Ireland have received the Green Retailer Award at this year’s Green Awards, in recognition of their company-wide commitment to a series of sustainability initiatives, including carbon and waste reduction, biodiversity, community engagement and staff training and awareness. Judges praised Aldi’s commitment to using 100% green electricity, reducing packaging and waste throughout their supply chain and their support of diverse carbon-offsetting projects, among other achievements. “To be recognised at the Green Awards is something that all companies in the sustainability space aspire towards, and to be considered a stand-out amongst our retail competitors is something we can be very proud of,” noted Niall O’Connor, Aldi Ireland Group Managing Director.
Nespresso Professional achieves B Corp certification NESPRESSO Professional have announced their certification as a B Corp. The brand joins a movement of more than 700 purpose-led UK and ROI businesses and 4,900 around the world, verified by B Lab to meet high standards of social and environmental responsibility, accountability and transparency. The announcement is a marker for the positive impact Nespresso Professional has made in the coffee industry and beyond since the brand was founded. Key contributing elements include their unique approach to coffee sourcing, through the Nespresso AAA Sustainable Quality Programme, developed in partnership with the Rainforest Alliance, their strategic alliance with Fairtrade, and the brand’s recycling schemes for their aluminium capsules. “B Corp Certification reflects a 30-year Nespresso commitment to sustainability, transparency and responsible business,” noted Guillaume Le Cunff, Nespresso CEO.
Tosca opens automated washing centre in Dublin
Fyffes expand marketing team IRISH banana distributors, Fyffes have announced the appointment of Áine McElroy as Marketing Executive, with responsibility for the co-ordination of marketing activities for bananas and pineapples in Ireland. She joins Fyffes from the FMCG sector where she acquired experience in brand marketing, social media, sponsorship and exhibition management. Welcoming her, Fyffes Head of Marketing, Emma Hunt-Duffy, said: “The experience and skills which Áine brings to our operation will really enhance our marketing team, coinciding as it does with a period of investment for the company in Ireland, manifested in the recent development and opening of a new €25m banana ripening centre in Balbriggan.”
TOSCA, a global leader in reusable packaging solutions and pooling, have launched an automated, cutting-edge washing centre in Dublin. Tosca’s innovative washing facility can process 5,000 reusable plastic containers per hour, more than twice as many as the standard line can process. Adrian Dale, Managing Director at Tosca in the UK and Ireland, noted: “Our new washing centre in Ireland reflects our dedication to solving some of the most critical matters that the food supply chain faces, such as labour shortages, food safety, and environmental impact. With this new facility, we are pioneering a fully automated centre to fulfil the needs of our partners in a sustainable manner.”
10|Retail News|May 2022|www.retailnews.ie
Industry News Tasty new stamps celebrate Irish breakfasts AN Post have unveiled four new stamps celebrating the most important meal of the day, breakfast! The new stamps also support the Irish tourism and hospitality sector’s worldrenowned reputation for giving tourists a warm Irish welcome and serving delicious food. Designed by Irish illustrator Ailbhe Phelan, the Irish breakfasts stamps are sure to get everyone thinking about their next break away and whetting the appetite for tasty hotel, B&B and café breakfasts. They feature a range of delicious Irish breakfast options, including: a colourful fresh fruit smoothie; a twist on the continental option with Irish soda bread, jam and honey; a comforting bowl of porridge with seasonal fruits, and of course, the iconic ‘Full Irish’, sure to keep you going all day.
‘Summer Days’ are here at Gala Retail
‘SUMMER Days’ are here at Gala Retail, who are set to give away €30,000 of prizes for family days out at some of Ireland’s top attractions with their ‘Summer Days’ promotion, which is live in participating stores now. Gala customers who spend over €10 in participating stores will be entered into a draw for the chance to win a family day out to Tayto Park, Fota Wildlife Park or Dublin Zoo this summer. “The Summer Days promotion is about giving Gala retailers the chance to reward the loyalty and support of Gala shoppers, giving them chances to win prizes that can be enjoyed by all the family,” noted Gary Desmond, CEO of Gala Retail. “With over €30,000 of prizes up for grabs and guaranteed winners from every participating Gala store, Gala shoppers have a great chance to win as part of the Summer Days promotion and they can enter in stores now!”
Mallow’s midweek millionaire A DAILY Million player in Mallow has become a midweek millionaire after winning the top prize of €1m on Thursday, April 28. The winning Quick Pick ticket was sold at W&H O’Keeffe Newsagents on the Main Street in Mallow, Co. Cork. “This is the biggest prize that we’ve ever sold and I hear that the winner has become the 16th National Lottery millionaire of the year so it’s very exciting,” noted Ray Kirby, owner of the family-run store, pictured (second from left), with Nora Kirby, Sarah Orr from the National Lottery, Todd Kirby, Anna Kirby and Eileen Kirby.
Aldi launch new partnership with Aware ALDI Ireland have joined forces with mental health charity Aware to launch a new partnership to support the mental health and wellbeing of all their 4,650 employees across Ireland. As part of the two-year partnership, Aldi will look to further improve and inform their employee wellbeing strategy, as well as the mental health resources available to staff. To kickstart the partnership, Aldi are conducting a survey of colleagues to identify areas they feel would benefit from further supports. The results of this survey will enable Aldi, in conjunction with Aware, to tailor their mental wellness offering to the needs of staff. Pictured are (l-r): Audrius Ciutys, Aldi Terenure Store Manager; Emily Aherne, Aldi HR Manager; and Stephen Butterly, Head of Fundraising and Business Development at Aware.
Avoca opens in Kildare Village AVOCA have opened their latest store at Kildare Village, Ireland’s leading luxury shopping destination. It is the iconic retailer’s 14th store in Ireland, creating 34 new jobs. Beautifully designed over 196 square metres of prime front facing retail space, the store perfectly blends a new retail offering with their quintessential food market, where customers can expect the retailer’s popular own brand produce and delicious gourmet grab-and-go meals to take home, along with freshly baked pastries and bread.
Shine a light on
reduced energy costs of up to 80%
Reduce your energy consumption with a fully funded lighting upgrade for your business. Future proof your company’s efficiency with a lighting upgrade and enjoy a guaranteed monthly reduction in your lighting bills and carbon footprint. We’ll carry out a comprehensive audit, create a bespoke lighting design and oversee installation, leaving you to enjoy a brighter workplace.
energia.ie/business/lighting-solutions
12|Retail News|May 2022|www.retailnews.ie
Shopper Behaviour
Rising cost of living impacting shopper behaviour
Recent shopper research across the island of Ireland revealed that 85% of consumers say that the rising cost of living is impacting how they shop.
environment in terms of their marketing, Brendan adds, “Brands should be mindful of their content when marketing, showing empathy for consumers, taking action and demonstrating that they recognise how challenging it is for households.” Rich content that focuses on multiple uses of a product, how to make a product go further, money saving hacks etc. will all pay dividends for brands in terms of consumer preference, according to the Strategy Director: “At a time when inflation is rising alongside shoppers’ concerns, communicating in a relevant way that conveys value is essential.”
IRISH shoppers are feeling the impact of inflation, with the rising wearethefoundation.co.uk cost of living impacting how they shop, according to new research from Belfast-based branding and digital agency, The Foundation. A messaging shift What effect will the increasing cost of living have It’s anticipated that the impact will be felt by local food and 01 For local food & drink brands generally, now may be the right Local time food & drink brands, with a third of shoppers (36%) expecting buy less onto the local to food and drink products brands likely consider a messaging shift, accordingyou to Thebuy? Foundation. This local produce. However, in some good news, just under half (46%) could lead to brands moving away from more premium territories/ of respondents are still committed to buying the same levels of local food What effect will the and drink products. Conducted in Marchcost 2022, increasing ofthe living research was commissioned have on the localtofood & Don’t Purchase examine the impact of the rising drink products you buy? cost of living on shopper behaviour Will buy More and how this will impact on local food and drink brands. It’s the latest report from The Foundation and is part of their ‘Building Better Will buy Less Insights’ series, which provides current consumer insights.
COST OF LIVING IMPACT LAID BARE FOR LOCAL BRANDS
16%
2%
36%
Trading through a crisis “The cost of living is not a ‘trend’, it’s a crisis,” stresses Brendan Gallen, Strategy Director of The Foundation. “Local producers have built a global reputation for the quality of their food and drink products, but with consumer spend being squeezed due Will buy the to the eyewatering rise in energy Same Amount prices, it’s crucial that local brands communicate value as well as quality.” Advising food and drink brands Survey respondents were asked what effect will the increasing cost of living have on the local on how they can navigate the current food & drink products they buy.
46%
Retail News|May 2022|www.retailnews.ie|13
Shopper Behaviour that arises once again is how much focus should be placed on supplying own label as a way of supporting the business through this crisis of consumer confidence.
Pictured are Erin Nixon, Commercial Director, and Brendan Gallen, Strategy Director of The Foundation.
occasions and focusing more on the “everyday” message; however, they stress that premium and “indulgence” will remain a key driver in some categories, such as confectionery and snacking. The growth of the own label category over the past 10 years has been significant, and as the year progresses, it’s predicted that shelf space for own label will further increase as the price of utilities continues to rise, according to The Foundation. In fact, in the research, almost two thirds of shoppers (61%) said that they now buy own label products, with 71% purchasing goods considered to be from the ‘value’ range. The research also points to savvy shoppers buying larger sizes in products to save money in the long run, with almost half of the shoppers surveyed (49%) actively choosing to purchase bigger packs. For retailers, there will be plenty of appetite for increased promotional activity and ensuring that value ranges feature prominently category plans and marketing, claim The due Howmore have yourinshopping habits changed Foundation. As for local food & drink manufacturers, the question
ARE FOR LOCAL BRANDS
e
Purchasing of own label products
11%
Purchasing of ‘value’ ranges
29%
7%
71%
51%
Purchasing of premium products
34%
55%
Purchasing smaller pack sizes
13%
Purchasing products on special offer
7% 14%
Purchasing products in the clearance section
6% 0%
No Change
13%
51%
24%
39%
49% 80%
37% 10%
15% 33%
25%
Purchasing bigger packs to save money
Doing Less
Utilising research to adapt your approach “Research gives brands valuable and current insight to adapt their approach in response to the market right now,” explains Erin Nixon, Commercial Director, The Foundation. “For example, increasing pack size, increasing promotional spend on ‘family’ packs or tweaking marketing campaigns to communicate ‘added value’ are just some of the potential solutions for local food and drink brands.” On reviewing the findings, CEO of Food NI, Michele Shirlow, says: “Current research and responding to macro trends is vital for all brands, but for our local producers, they win on quality every single time. The market is challenging, shoppers are under pressure, but our local brands have demonstrated time and time again they are innovative and adaptable. For NI food and drink brands, it would be prudent to reflect on the findings of this latest report, consider how they can communicate their value proposition and look for the opportunities.” In addition to value and price, shoppers also buy with their eyes, and almost three quarters (72%) of respondents said that seeing the product behind or through packaging has considerable or lots of influence on their purchase. In addition to packaging, ‘ease of preparation’ is a trend that has been steadily on the rise. The ease in which shoppers can cook / prepare a product has either ‘considerable’ or ‘lots of influence’ on purchase (62%). Erin Nixon continues: “Brands’ marketing efforts should always 10 be fluid. A brand’s values are consistent, but to achieve cut-through in terms of marketing requires a nimble approach that’s adapted based on consumerBig trends and theand widerpremium environment. brands “Brands that respond to the new normal will make gains to the risingproducts cost oftoliving? face a squeeze and that’s why we’re committed to conducting real and current consumer research through our ‘Building Better Insights’ reports, that can help local brands to make informed % decisions with regards to their marketing.”
61
23%
Purchasing of well known brands
20%
About The Foundation: THE Foundation is a Belfastbased branding and digital agency, using creativity and clarity to drive businesses forward today while building better for tomorrow. Services include branding, design, packaging, digital marketing and campaign execution.
57% 30%
40%
50%
Doing More
How shopping habits have changed due to the rising cost of living.
60%
70%
80%
90%
100%
The importance of local The research identified other important factors for shoppers when it comes to buying food and drink products including ‘sourcing’, ‘fresh’ and ‘convenience’. Half of consumers say that where food & drink is sourced from has either considerable or lots of influence on them. Interestingly, this is more pronounced in the Republic of Ireland than in Northern Ireland (55% vs 41%). Consumers equate local with fresh and when asked the types of local food & drink they would like to see more of, Fruit & Vegetables (56%), Fresh Meat & Poultry (53%) and Bakery (50%) are the fresh categories that
14|Retail News|May 2022|www.retailnews.ie
efoundation.co.uk
What type of local food and drink would like There isyou an opportunity VIGATING Shopper THE ‘NEWEST’ NORMALBehaviour
local produce in fresh ca to see more of when you’re shopping?
emerge. Consumers
Northern t type ofinlocal food Ireland show more nk would you like pronounced desire e more of forwhen Fresh Meat & Poultry (61% vs 49%), e shopping?
56% 53% 50%
Fruit & Vegetables Fresh Meat & Poultry
Fruit & Vegetables Bakery Products (60% vs 55%) and Pre-prepared Fruit % Ready meals & ready to cook foods & Vegetables (34% vs 20%) than in the % Pre-prepared Fruit & Vegetables Republic. While demand for % ‘raw’ local produce Pre-prepared Meat & Poultry is high, consumers also want more local % Confectionery Products options in Ready Meals and Ready to % Free from Products Cook foods (29%), Pre-prepared Fruit % Non-alcohol drinks & Veg (23%) and Pre-prepared Meat & % Alcoholic drinks Poultry (22%). Anything that influences consumer % Plant-based Products grocery habits should be considered by marketers, according 0% 10% 20% 30% 40% 50% 60% 70% 80% to The Foundation, whose survey revealed that 68% of consumers say that social What type of local food & drink respondents would like to see more of when shopping. media has either a little, considerable or lots of influence, and really should be a focus for local Key findings from the survey: food & drink brands. They advise that food & drink brands need a presence on social media, → 85% of consumers say that the rising cost of living is impacting how they shop focusing on key “content pillars” through which brands can communicate key messages 13 → 36%much of shoppers expect to buydo lessthe local produce fromplan. price/value...how influence factors below through aAside focused content Almost 500 consumers across the island of have on the food and→drink items you buy from when shopping? Seeing is 57% now purchasing products clearance section Ireland participated in the online survey, which believing was conducted in March 2022. To download the → 49% buying bigger packs to save money complimentary report, please visit www.wearethefoundation.co.uk.
29
23 22
15
13 12 10 10
PACT LAID BARE FOR LOCAL BRANDS
how do these he food ou buy
Seeing the actual products behind/through the packaging
10 %
18 %
37 %
Ease of cooking/ preparation
12 %
How sustainable the product is
13 %
Whether the packaging is recyclable/compostable
15 %
31 %
Where it’s sourced from
14 %
35%
Seeing images of the products cooked/served
30%
10%
Considerable Influence
24%
34%
21%
32% 39%
20%
23%
33%
18 % 26%
42% 0%
A Little Influence
38 %
19 %
Whether it’s free from (e.g. lactose, gluten, etc)
No Influence At All
26%
35%
29% 30%
40%
50%
Lots Of Influence
The factors, aside from price, which influence the food and drink items purchased.
60%
16% 16 %
70%
80%
13% 90%
100%
90%
Retail News|May 2022|www.retailnews.ie|15
Kellogg’s GAA Cúl Camps
Ireland’s Cúl-est camps return for summer 2022 Kellogg’s GAA Cúl Camps are back right across the country this summer, with numbers back at full capacity. THE most hotly anticipated summer camps, Kellogg’s GAA Cúl Camps, have returned for 2022. The Camps are anticipating an extra level of excitement this year, with numbers back at full capacity across the country following Covid restrictions. Camps will kick off on Monday, June 27, and will run up to August 26. GAA clubs across the country are set to be a hive of activity this summer, with bookings for participants aged 6-13 now open. Launching the 2022 Kellogg’s GAA Cúl Camps were Kellogg ambassadors and sport superstars, Mayo footballer, Tommy Conroy, and Antrim Camogie player, Roisin McCormick. Both county players are past participants and credit the camps for giving them the most fun summers.
Building on 10-year GAA partnership Kellogg have recently built on their 10-year partnership with the GAA by sponsoring the newly renamed Kellogg’s Skyline Tour at Croke Park. Conroy and McCormick took a visit 44 metres above the ground to see the iconic stadium from a different angle. Based on incredible feedback and very popular engagement levels, Kellogg have also launched the nationwide on-pack promotion for all GAA clubs across the country to be in with a chance to win prizes worth a total of €40,000. With fundraising activities not fully recovered from Covid-19, this on-pack competition provides GAA members with an incredible opportunity to easily raise vital funds for their club. In order to nominate your GAA club, all that is
ENTER TO
Wi N
25,000
Mayo footballer, Tommy Conroy, and Antrim Camogie player, Roisin McCormick, pictured in Croke Park for the launch of the 2022 Kellogg’s GAA Cúl Camps. required is to purchase a promotional box of Kellogg’s Corn Flakes, Rice Krispies or Bran Flakes. Using a unique on-pack code, log on to kelloggsculcamps.gaa.ie/competition and nominate your club of choice.
FOR YOUR GAA CLUB
Register now at www.gaa.ie/kelloggsgaaculcamps TM, ®, © 2022 KELLOGG Company V ROI & NI only. Parental Permission for under 18s required. Internet access and participating pack required. Enter between 01.04.22 & 26.08.22 inclusive. Prize paid in Euros only. T&Cs and restrictions apply. See promotional packs for details.
Kellogg have launched a nationwide on-pack promotion for all GAA clubs across the country to be in with a chance to win prizes worth a total of €40,000.
V
Incredible participation levels “Kellogg are very proud to be involved in a partnership which involves children taking part in outdoor exercise where fun is at the core,” noted Sarah Ferguson, Kellogg Ireland General Manager. “Kellogg’s GAA Cúl Camps are in all four corners of the country throughout the summer. “In recent years, we’ve reached incredible milestones in terms of participation levels and we love hearing the feedback from kids and their parents about the camps. We are really looking forward to welcoming more participants this year and for the camps to continue to play such a key role in their summers.” For more information on the Kellogg’s GAA Cúl Camps visit www.gaa.ie/kelloggsculcamps.
16|Retail News|May 2022|www.retailnews.ie
Centra
Centra launch new campaign centred on choice Cork hurler Patrick Horgan, health and nutrition coach Ursula Walsh, performer and broadcaster Paul Ryder and chef, writer and restaurateur JP McMahon, pictured at the launch of Centra’s new campaign Choices Define Us.
‘Choices Define Us’ is a brand new campaign from Centra, who marked its launch with a new study to provide a deeper understanding of the choices of Irish consumers. CENTRA have launched a new campaign that celebrates Choices called ‘Choices Define Us’. “This is a defining time in our lives where people are making more considered choices than ever,” explained Ray Kelly, Marketing Director, Centra. “At Centra, we take great care to understand what choices people are making and the impact that those choices will have on how people live, work and eat, so we can continue to adapt and evolve our retail offers and experiences to meet the needs of communities across Ireland.” To mark the launch of this campaign, Centra commissioned an in-depth study to provide a deeper understanding of the choices people are making in Ireland in this period of re-evaluation, brought about by the pandemic-led re-evaluation,
which revealed that almost half of Irish people (46%) feel their daily choices have the power to impact positively on society. Through this campaign, Centra are encouraging consumers to think about choice, and to choose wisely every day. “This research shows that people are pondering on the value of what they are doing: Am I making the right choices about how I live and how I work? It is important to better understand the nature and importance of choice,” noted Dr Maureen Gaffney, leading psychologist and author. Dr Gaffney revealed that while people value choice, they are aware that too much choice makes the process of decision making too difficult: “The finding that making a good choice is made more difficult in certain conditions is consistent with
psychological research findings that the act of making a choice, even a choice we like making, is cognitively taxing and uses up resources that we need for other kinds of thinking.” Worrying about the right choice The research also revealed that over half of people in Ireland reported that they worry whether the choice they do make is the right one. Older adults, although they like to have more choice options than younger adults do, are more assured about their decisions - most likely because they are more settled in their choices and buying patterns, and at a deeper level are less inclined to fuss about what they see as less important in the greater scheme of things. But they also are more inclined to believe that society is more
Retail News|May 2022|www.retailnews.ie|17
Centra positively shaped by Government initiatives rather than their own choices. Speaking at the launch, performer and broadcaster Paul Ryder commented, “Our choices mean a lot more to us now because we didn’t have access to them over the last two years. Now, we’re having to make the right choices for ourselves, family and friends, as we move into a new era of life where our choices really do define us.” The benefits of shopping locally When asked to look at areas where people are currently making positive choices and where they feel that others in the community should be encouraged to do so as well, shopping locally (95%) is something chosen by the vast majority of people. “There is a clear recognition from this research that the local shop serves as a hub for the community,” explained Ray Kelly. “We feel great pride and responsibility, knowing that so many people choose to walk through our doors every day and we know that with the future of hybrid work, Centra will play an even greater role in many people’s lives as they choose to opt for more local amenities closer to home. We are committed to giving our customers the best choice every day.” Key findings Other key findings from the report include: • Society While 46% of Irish people feel their daily choices have the power to impact positively on society, just one in three (33%) feel that society is more positively shaped by Government initiatives and policy changes. Older adults tend towards a view of Government being more important, whereas younger adults emerge as more idealistic – believing in their personal influence. • Sustainability: The research also points to an increase in awareness of the environment and sustainability and people are already making very conscious choices to minimise buying products with excessive packaging. 87% claim to be much more mindful about what they buy, to compost and reduce food waste (79%). • Community: While 66% say they are contributing positively to their community, just 29% say that they are contributing time to volunteer work. Interestingly, in respect of contributing time to volunteer or community work, this was strongly linked to the arrival of children in many instances. Expanding family size tends to prompt parents to engage with others in the community and sports groups.
Dr Maureen Gaffney (second from right) with the panel of cultural experts: Patrick Horgan, Ursula Walsh, Paul Ryder, and JP McMahon: the panel discussed key trends identified by research commissioned by Centra into how choices are impacting society today and the future of tomorrow.
• Effects of the pandemic: The survey provides valuable data on particularly adverse effects of the pandemic on younger people. Many are feeling overwhelmed at the prospect of setting up their life, securing a job and affordable accommodation. Difficulty accessing psychological help and support is now an issue for those in more urgent need. Those with jobs and employers are also facing difficult choices about the more long-term implications of managing remote or hybrid working arrangements. • Working From Home (WFH): Problems that preceded the pandemic are now firmly back in focus – the lack of reliable public transport, increasing rents etc. There is uncertainty about the future of cities and city centre businesses if large numbers of people opt to work from home. • National discomfort: The research also revealed a national discomfort with the idea that we have to prioritise or choose one marginalised group over another. Although there are different weightings of causes or issues in society, this is purely in the context of having to make a choice and most people do not want to choose between issues that matter to them. The Centra Choices campaign encompasses TV, audio, OOH, cinema, podcasts, PR and social. Centra are at the heart of communities all throughout Ireland, with 481 locally owned and operated stores nationwide, and
are committed to offering choice that meets the evolving needs of shoppers today and into the future.
About the Campaign: •
The in-depth study was carried out by Behaviour & Attitudes, with 1,000 people supplemented by four discussion groups which were undertaken in April 2022.
•
The Centra Choices TVC was created by TBWA Dublin. Centra are keen to reflect the modern Ireland of today through their creative work. The creativity behind the TVC direction was to ground the brand positioning of Live Every Day, which inspired the Choices Define Us campaign that celebrates the power of positive choices.
•
Centra are dedicated to supporting communities across Ireland with this year marking the brand’s 13th year sponsoring the All-Ireland Senior Hurling Championship. Centra’s choice to sponsor the Hurling Championship has led to a longstanding bond between Centra, the GAA and communities all over Ireland.
18|Retail News|May 2022|www.retailnews.ie
Waste Management
Your business waste: easily sorted! A new Government-funded initiative provides free signage and training materials to help your staff when it comes to waste segregation. A NEW initiative designed to take the uncertainty out of waste segregation for businesses has been launched by MyWaste, Ireland’s official guide to waste. This Government-funded initiative provides a free and extensive suite of signage and training materials to help workforces make accurate recycling decisions. This will assist Irish businesses achieve greater Circular Economy performance through increased recycling and composting rates. A waste characterisation study by the Environmental Protection Agency (EPA) found that almost 70% of materials being placed in the general commercial waste bins is waste that should be placed in the recycling or food waste bins. Targeted materials (those suitable for recycling) accounted for only 60% of the materials in the mixed dry recycling bins, with food waste among the contaminants. The study found that by improving waste segregation practices, businesses could divert up to 350,000 tonnes of waste from the general waste stream annually.
“
By improving waste segregation practices, businesses could divert up to 350,000 tonnes of waste from the general waste stream annually.
”
recycle
Plastic bottles & containers
Plastic tubs & trays
clean dry & loose Cans & tins
Cardboard
Visit mywaste.ie for more information
Aluminium cans
Cartons
general
food
Soft plastics
Paper & magazines
Raw food
Paper towels & napkins
Cooked food
no glass no plastics no metals
Compostable bags
Compostable packaging
Certified to EN13432
Certified to EN13432
Visit mywaste.ie for more information
Empowering business to improve waste management Speaking on behalf of the Regional Waste Management Planning Offices, Kevin Swift, Connacht Ulster Region Waste Office, said, “This initiative will empower small and medium size businesses, particularly those in the retail, hospitality, manufacturing and corporate sectors, to further improve how their waste is managed. With clear language and visuals, the materials will make it easy for staff to quickly understand what waste goes in what bin. This should help to significantly increase the amount of recyclables and food waste diverted from the general bin and correctly placed in the recycling and food waste bins.” The toolkit is free to download or order from www.mywaste.ie/business/.
Unwanted leftovers
Tea bags & coffee grinds
Non-compostable disposable cups
Wet wipes
Soiled aluminium foil & containers
no food no recyclables no batteries Broken crockery
Broken glassware
Greenery & flowers Floor sweepings
Visit mywaste.ie for more information
Contaminated items
Disposable face masks & gloves
Your Business Waste Your Business Waste - Easily Sorted! - Easily Sorted! Go to mywaste.ie/business to download a FREE toolkit designed to help you better manage your business waste. Go to mywaste.ie/business to download a FREE toolkit designed toincludes help youposters, better manage your waste. This toolkit bin labels andbusiness a step-by-step guide to better business waste management. This toolkit includes posters, bin labels and a step-by-step guide to better business waste management.
20|Retail News|May 2022|www.retailnews.ie
Sustainability: GS1 Ireland
GS1 Ireland offers sustainability programme
Create an action plan for your business to reduce your energy consumption and carbon emissions, with the Lean & Green sustainability programme from GS1 Ireland. FACED with advancing climate change, new regulations and possible financial penalties, companies around the world are tackling head-on the challenge of reducing their emissions in a verifiable manner. This is the aim of the Lean & Green Programme, which is available in Ireland through GS1. Lean & Green is about creating a measured reduction in your carbon output, that is independently verified and recognised by industry partners. The 5 Star Programme is designed to meet the complex challenges of identifying, measuring and reducing your carbon emissions and costs, across transport, logistics and warehousing operations. Developed by the Connekt Foundation in the Netherlands, Lean & Green is a notfor-profit programme designed to reduce the complexity associated with CO2 footprint
reduction. The goal is to help organisations on the road to independently verified CO2 emissions reductions and to recognise and reward those reductions in a consistent and transparent way. Today, Lean & Green has brought together more than 600 companies and organisations in 15 countries from across Europe and Canada. There are so many aspects to economic and environmental sustainability - from circular economy to plastic packaging; from food waste and food loss to zero waste; and from carbon emissions and carbon footprints to food miles - that it can be difficult to know where to start. Lean & Green will help you take that concrete first step. Time to take action The post-pandemic environment provides
the ideal driver for change as businesses seek efficiencies to address spiralling transport and energy costs. The Lean & Green Programme supports subscribers to build an action plan and to have their achievements verified by an independent auditor. Each participant progresses through a 5-star recognition programme as their carbon emission reduction targets are met. Joining the programme through GS1 will help companies: 1. To create individual and actionable carbon reduction metrics for their business; 2. To analyse how and where the improvements can be made, with independently-verified roadmaps and reporting; 3. To recognise and celebrate their success with the 5 Star Lean & Green awards.
Retail News|May 2022|www.retailnews.ie|21
Sustainability: GS1 Ireland
Developed by the Connekt Foundation in the Netherlands, Lean & Green is a not-for-profit programme designed to reduce the complexity associated with CO2 footprint reduction. Focusing on transport and logistics Lean and Green specifically focuses on addressing CO2 emission reductions in the areas of transport & logistics and warehousing, as well as air, rail and shipping freight operations. Participation is open to all supply chain stakeholders, from retailers and distributors to all categories of logistics provider. Irish distribution and logistics operators interested in finding out more about the programme can contact GS1 Ireland or register their details online at www.gs1ie.org/ lean-green. Start with hot spots Identifying ‘hot spots’ within the value chain where interventions have the greatest potential to improve the environmental and social impact is a crucial first step. GS1 Ireland is available to support businesses to define and measure their supply chain effectiveness and to work collaboratively to implement standards and solutions that reduce waste and consumption.
Your journey towards 0% CO2 emissions starts with joining Lean & Green Join Lean & Green today and collaborate with other industry leaders to implement real-
world solutions to reduce CO2 emissions by 20% within five years, to save operating costs and create a less wasteful, more sustainable future.
IRISH retailers, distribution and logistics operators interested in finding out more about the programme can contact GS1 Ireland or register their details online at www.gs1ie.org/lean-green.
“
The goal of Lean & Green is to help organisations on the road to independently verified CO2 emissions reductions and to recognise and reward those reductions in a consistent and transparent way.
”
22|Retail News|May 2022|www.retailnews.ie
Musgrave MarketPlace
Cork named ‘Region of the Year’ at Musgrave MarketPlace Awards Cork was the big winner at the Musgrave MarketPlace Region of the Year Awards. MUSGRAVE MarketPlace Cork was named ‘Region of the Year’ at the Musgrave MarketPlace Region of the Year Awards. After being unable to gather for the event in 2021, the event was back in person, on Thursday, April 21, at Dunboyne Castle Hotel, Co. Meath. The annual awards acknowledge the excellent team effort that goes into the running of Musgrave MarketPlace branches around the country, as well as awarding individuals who have made exemplary contributions to the business. This year’s event saw 14 award categories in total, with over 170 Musgrave Wholesale Partners colleagues in attendance. The Cork branch received the top award due to its continued remarkable sales Michael McCormack, Managing Director at Musgrave MarketPlace, with Andrew Dwyer, General performance, QA audits, mystery Manager of the Cork branch of Musgrave MarketPlace, and the Cork Musgrave Marketplace team. shopper scores and employee engagement results over the Rewarding excellence course of 2021. Other awards announced on the night recognised best customer service champion, as voted for by Musgrave MarketPlace A tremendous achievement customers, and best warehouse, driver, central support and “This is a tremendous achievement for all of us here at Musgrave commercial colleagues. The full list of winners were: MarketPlace Cork and we are honoured to be recognised as Region of the Year,” noted Andrew Dwyer, General Manager of the Cork Region of the Year Winner: Cork branch. “Our team is committed, hardworking and focused on the Region of the Year Runner-Up: Limerick common goal of driving sales, and wholesale excellence. I wish Central Support Colleague of the Year: Ann Quirke to thank each and every one of our team for their dedication and Central Commercial Colleague of the Year: Sorcha Lyons passion in providing a first-class customer experience.” Central Commercial Colleague of the Year: Zivile Krivickiene Also speaking about the Region of the Year Awards, Michael Warehouse Operative of the Year ROI: Mateusz Nowak McCormack, Managing Director at Musgrave MarketPlace, said: Warehouse Operative of the Year NI: Marc McMinn “I would like to congratulate Andrew and his hardworking team Driver of the Year ROI: Derek Bruton at Cork, as well as all our winners across the country on their Driver of the Year NI: Colin Hewitt achievements. I am delighted we were able to bring the teams Sales Person of the Year ROI: John Noone together again to celebrate this fantastic event. Each colleague Sales Person of the Year NI: Derek Cummings has made an enormous contribution to the business during the Gossip Success Winner: Declan McGuinness past year in challenging times. The Region of the Year awards Customer Service Overall Winner: Jacinta Hanna are a great way to celebrate the achievements of the teams and Customer Service Champions: Pat Kelly, Louise Winders, Shauna individuals that work so hard towards our goal of leading the future Pullen, Ciara Carroll, Amy Desmond, Christopher Rainsfort, Philip of food wholesaling and convenience retailing.” Loftus, Louise Duffin, Chloe Lamont, Ailish McLaughlin.
IRISH MADE
GLUTEN FREE
VEGAN & VEGETARIAN FRIENDLY
NO ADDED ARTIFICIAL PRESERVATIVES, COLOURS OR FLAVOURS
HIGH QUALITY, ETHICALLY SOURCED INGREDIENTS
24|Retail News|May 2022|www.retailnews.ie
Retail News Interview
An independent spirit
Retail News|May 2022|www.retailnews.ie|25
Retail News Interview Michael Barry, Managing Director of Barry & Fitzwilliam, reflects on the highs and lows of running an independent drinks distributor as the company approaches its 40th birthday. ONE of the best-known names in the Irish drinks industry, Michael Barry has led Barry & Fitzwilliam for the last four decades, growing the business to become Ireland’s largest independent premium alcoholic drinks distributor, which carries more than 120 wine, spirits and beer brands and employs over 60 people from its extensive warehousing and administration facilities based in Cork and Dublin. As the company approaches its 40th birthday, the Managing Director reflects on its four decades in business, including some incredible highs and severe lows. Remaining a successful independent drinks distributor for four decades is quite an achievement. How has the business managed to survive for 40 years? We have a saying in the company that persistence beats resistance, so in a way it typifies our attitude in running the business. We have managed to survive and prosper over the 40 years by keeping a close eye on international trends and embracing them. The Irish drinks industry has changed dramatically over that time. What are the biggest differences? We started out being a wine and spirit distributor but at the time, our business primarily involved the distribution of spirits, with the wine market being very small. The big brands at the time were Blue Nun, Black Tower and Pedrotti. The pub trade was booming at the time, with probably 75% of our business going through the on trade. Today, the on trade accounts for about 40% of our business. What have been the biggest challenges to overcome in the last 40 years? Our greatest challenge as a company was back in 2003 when half of our sales team were involved in a tragic accident near Jerez when we were visiting the Gonzalez Byass Bodega. Four people died in the accident and six of us had very serious
injuries at the time but I’m glad to report that we all made a full recovery. I have to say that at the time, the trade, including our competitors, were very supportive of the company. Other than that, Covid has been our biggest challenge to date.
How important is it to maintain your independence and not get swallowed up by a multinational (I’m sure you’ve had plenty of offers)? Our independence is very important. I love what I do and I couldn’t see myself being part of a multinational.
“Our greatest challenge as a company was back in 2003 when half of our sales team were involved in a tragic accident near Jerez when we were visiting the Gonzalez Byass Bodega… I have to say that at the time, the trade, including our competitors, were very supportive of the company.”
You distribute some of the best known brands in the world across wine (McGuigan, Villa Maria, Michel Lynch, Graham Norton), spirits (Remy Martin, Tia Maria, Jagermeister) and beers (Paulaner, Brewdog). How have you managed to build and maintain these relationships? Firstly, we are obviously good at hitting targets. Our sales and marketing team are very good listeners, as they are invariably given direction by the various brand owners and it’s their job to execute the brand plans as outlined. I am a great believer in relationships, so it is very important to nurture the relationships that we have with brand owners but it is also very important for our sales team to listen to our
How have Barry & Fitzwilliam managed to compete against the multinational drinks giants over the years and how do you still compete successfully against them? We trade with most of the multinationals because besides being an agency house, we are also one of the leading spirit wholesalers in the country, carrying all of the leading spirit brands, and are very much a one stop shop to the on trade. As a family company, we deal with a lot of other family companies so I think that is a major point of difference for us. Also we are very nimble and can make very quick decisions and activate strategies very quickly.
Michael Barry with Jean Charles Cazes of Lynch Bages and Michel Lynch.
26|Retail News|May 2022|www.retailnews.ie
Retail News Interview customers. We have an excellent route to market and this is primarily what our brand owners require. You’ve also been at the forefront of the latest trends driving the market, including the gin revolution, the continued rise of craft beer and cider, the renaissance of Irish whiskey, the growth of no and low alcohol products etc. How do you stay on top of trends? Staying on top of trends is part of the challenge. We have had huge success over the years as that mindset has helped us to successfully launch many brands. We were the importers of Corona for 25 years, the first long neck bottled beer in the market, before the brand was sold by Modelo Brewery to Abinbev and I believe that our success with that initially and then subsequently with McGuigan wines and Michel Lynch helped develop our reputation as brand builders. Then, when we took over Maxxium in 2004, the success we made of their brands enhanced our reputation. We are very focused on what we do; we see ourselves as alcohol specialists and we are currently at the forefront of the hard seltzer category, with White Claw having over 50% market share. How is the Irish consumer changing with regard to the drinks we consume? I feel that the consumer has become very discerning and brand focused, especially when it comes to cocktails. Cocktail culture has seen a dramatic increase over the last two years and is here to stay, which is great for us as we are the distributors of Bols Liqueurs, Cointreau, Tia Maria, Passoa and Disaronno, to name just a few of the main ingredients of many good cocktails. How did the last two years of the Covid pandemic and Brexit impact on the business? Considering that the hospitality sector accounted for approximately 40% of our business before Covid, we were able to grow the majority of our brands in the off trade to such an extent that we replaced that lost turnover and even increased it over the last two years. Brexit and the ensuing paperwork and red tape that it required was a bit frustrating initially, but we have got used to that. Have you any plans to celebrate the business’ 40th birthday? We opened our doors on October 18, 1982, and October normally coincides with our
Michael Barry with Neil McGuigan of McGuigan Wines. Annual Sales Conference, so I think that we will have one hell of a party after the conference. What does the future hold for Barry & Fitzwilliam? I believe that the future is very bright for Barry & Fitzwilliam: we have a great team, we have great brand owners, and great relationships with them. We have a portfolio which is very much on trend with the consumer such as White Claw, BrewDog and our celebrity wine portfolio such as Graham Norton, Kylie and SJP, together with all of the brands mentioned earlier, so we are very much looking forward to the business going from strength to strength.
“I am a great believer in relationships, so it is very important to nurture the relationships that we have with brand owners but it is also very important for our sales team to listen to our customers. We have an excellent route to market and this is primarily what our brand owners require.”
Retail News|May 2022|www.retailnews.ie|27
Summer Drinks: Wines
The vine providence Jean Smullen looks at some of the key wine styles and brands to stock as the summer season takes hold.
ONE of the continuing trends for 2022 is the move away from the mainstream and the emergence of wine styles from lesser-known producers and wine regions. Despite the on-going issues with supply, many of the Irish importing companies have been creative about the wines they are sourcing and have been moving away from the traditional, towards newer, more innovative wine regions and styles. As the supply chain issues continue to bite, we are seeing more small-production wines on the Irish market, especially those produced organically using the holistic model of sustainable business. Sustainability is now vitally important to the companies distributing wine in Ireland. Findlater & Co lead the way with the ‘Give Wine a Future’ theme to their first portfolio tasting, earlier this year. This was preceded by their series of virtual seminars in November 2021, which highlighted how wine producers are adapting to climate change. Findlater & Co hope, in response to the climate change emergency, to act as a nucleus in terms of raising awareness of climate change issues and sustainable wine farming with their customers. Price is still everything and with
rising energy costs impacting all aspects of our lives, there is increased consumer demand for wines with a story to tell that won’t break the bank. However, value for money is harder than ever to achieve, given the continuing upward increase in transport, commodities and wine prices. Red wine sales are struggling, with white, sparkling and rosé wines now very much in demand, especially those with a lower ABV. The figures bear that out; white wine continues to be the most popular category on this market, achieving 48% of all sales, with red wine making up 45% of the market and Rosé accounting for 7%. The huge increase in demand for low and no alcohol wine continues unabated and this is likely to continue once people start entertaining outdoors again, a Covid-related trend set to continue during 2022. As we move towards the summer, let’s look at what is likely to be in demand with the post-Covid wine consumer, now also dealing with an enormous rise in the cost of living. Barry & Fitzwilliam Villa Maria’s brand-new Sauvignon Blush adds an appealing wine style to your shelves. Made from 90% Sauvignon Blanc, blended with 10% Merlot to
give it a hint of pink, it has all those Sauvignon Blanc flavours but with a pale pink colour, resulting in a summer wine style that holds great appeal. Standard RRP will be €16 but it will be on promotion this summer with an RRP of €12. Look out too for the other varietals in the Villa Maria Private Bin range, including their Sauvignon Blanc, Pinot Grigio, Riesling and Chardonnay, with the same price offer. This year, the fruit for Graham Norton’s Sauvignon Blanc has been sourced from South Africa. Look out for the offer price for both the Sauvignon Blanc and the Rosé on promotion, reduced from the standard Villa Maria’s new Sauvignon Blush is made from 90% Sauvignon Blanc, blended with 10% Merlot to give it a hint of pink, resulting in a summer wine style that holds great appeal.
28|Retail News|May 2022|www.retailnews.ie
Summer Drinks: Wines price of €15 to €12. The Graham Norton Prosecco Frizzante will have a promotional price this summer of €11 down from a standard RRP of €13. From Spain, from the DO Rias Biaxas, the Martin Codax Albariño (RRP €18) will go on promotion for RRP €15. Tio Pepe Fino Sherry will be on offer at €13, while the hugely popular McGuigan Black Label Sauvignon Blanc, Pinot Grigio and Chardonnay (RRP €12) will also be on promotion this summer, with an RRP of €9. The celebrity wines still have a much-sought after cachet, particularly during the summer months. Look out for the range from Kylie Minogue, including the Kylie Minogue Sauvignon Blanc and Kylie Minogue Rosé, produced in the South of France. The other big name to stock is the Sarah Jessica Parker Rosé from the South of France and Sarah Jessica Parker Sauvignon Blanc from Marlborough in New Zealand; both usually have an RRP of €18 but will have a promotional price of RRP €15. Invivo X, Sarah Jessica Parker Rosé is a premium rosé which comes from the South of France, and has been crafted in partnership with Sarah Jessica Parker, the founders of Invivo and a family winery in Provence. A gorgeous shade of blush pink in the glass, the aroma profile invokes clear rose petals and bright summer berry characters, wrapped in a minerality
that makes this wine exceptionally fresh. It’s a wine that can be serious but is also seriously fun. SJP Rosé is full bodied with great complexity and elegance, delicious on its own or with a range of cuisine. Creative and deeply passionate about all she does, Sarah Jessica Parker has been heavily involved in the entire process – from blends to the of naming the wine and designing the label. “Blending the rosé was an experience I never thought I would be participating in and was not only great fun but, as always with my partners at Invivo, informative, surprising, delicious and wonderfully satisfying. I am so looking
Chile’s Santa Rita is launching two ‘dealcoholised’ wines within the 120 range, a Sauvignon Blanc and a Cabernet Sauvignon.
forward to adding it to our collection of wines,” she said.
Invivo X, Sarah Jessica Parker Rosé is a premium rosé which comes from the South of France, full bodied with great complexity and elegance, delicious on its own or with a range of cuisine.
Bibendum Ireland Best-selling Chilean wine producer Santa Rita is launching two ‘de-alcoholised’ wines within the 120 range in May 2022. The wines, a Sauvignon Blanc and a Cabernet Sauvignon, are made using traditional wine making methods with dealcoholisation taking place after alcoholic fermentation is completed. The spinning cone column distillation process is the method used to de-alcoholise the wine, with the resulting product containing 0.4% alcohol. The RRP of each is €7.50, but on promotion at €6.
The Cabernet Sauvignon, which undergoes a short ageing in French oak, shows red fruit notes reminiscent of cherries and raspberries, combined with light notes of toffee on the nose. On the palate, it has soft, rounded tannins that combine with bright acidity and a light sweetness to this easy drinking wine. The Sauvignon Blanc is very expressive, with white peaches and citrus fruit aromas on the nose. On the palate, it is fresh with mineral notes, and a wellbalanced acidity. So why nonalcoholic wine? It’s estimated that two out of every five wine drinkers globally are reducing Bibendum Ireland’s their alcohol Bottega Gold Prosecco intake, and those is known for its who are actively distinctive gold bottle. reducing their alcohol intake are more likely to do so by not drinking alcohol at some occasions. Alcohol moderation globally is driven by younger consumers (those under 35 years), and non-alcoholic wine is seen as a global sales opportunity. Bibendum Ireland are also highlighting their premium Prosecco Bottega Gold this summer, with its distinctive bottle. The Bottega company is run by Barbara, Sandro and Stefano Bottega and is both a winery and a distillery. Founded in 1977 by Aldo Bottega under the name Distilleria Bottega, the company is based 50km north of Venice, where they produce premium grappas, wines and liqueurs. Their Bottega Gold Prosecco is known for its distinctive gold bottle, which they have a patent for, and is defined as “Glamour Sparkling”. It was awarded a Gold Master Medal at the 2018 Prosecco Masters competition organised by Drinks Business. The wine is made from handpicked grapes and the must fermented for nearly 40 days, at about 15°, which allows the primary aromas of the grape to be conserved. This premium Prosecco is a very distinctive offering and will have much appeal for celebratory events such as parties and picnics. This is pure summer in a glass; it is also a spumante wine so it is fully sparkling.
WITH
OF
HO
L
WI
NE
A LC O
Excellent Taste
pure freshness, zero worries!
WWW.120SANTARITA.COM
120SANTARITACL
30|Retail News|May 2022|www.retailnews.ie
Summer Drinks: Wines Comans Beverages South Africa is starting to get noticed again. Comans have the Porcupine Ridge Range which is produced by Boekenhoutskloof. Located in the furthest corner of the beautiful Franschhoek valley, in 1993 the farm and homestead were bought and restored and a new vineyard planting programme was established to include, Syrah, Cabernet Sauvignon, Cabernet Franc, Grenache, Semillon and Viognier. Comans now distribute some of their range, including the 2020 Porcupine Ridge Sauvignon Comans Beverages have added some of the Porcupine Ridge wines Blanc and the 2020 from South Africa to their portfolio.
The Comans portfolio now includes the Château Roubine range of rosé wines, which includes the premium Château Roubine Grand Cru Rosé, the Vie En Rosé Collector and the appealing Hippy Rosé.
Porcupine Ridge Chenin Blanc, both with an RRP of €12. With Sauvignon Blanc so much in demand and so hard to get, South Africa is the new starting point for some very good quality examples. As indeed is Australia, Barramundi have just added a Sauvignon Blanc to their range and Comans will have this in stock in the next month, just in time for the summer market. The 2020 Barramundi Sauvignon Blanc will be priced at RRP €12. This multi-award winning 2020 Barramundi Pinot Noir is currently available (RRP €11); with lighter styles of red wine very much in demand this summer, this will be a very popular option. The multi-award Also new winning Barramundi to the Comans Pinot Noir is proving very popular with Irish portfolio and consumers. just in time for summer is the Château Roubine range of rosé wines, which includes their premium wine, Château Roubine Grand Cru Rosé (RRP €24). Located in Provence in the heart of the Var between Verdon and the Mediterranean, the natural drainage of the vineyards (“roubine” means “stream” in Provençal) and their east/west orientation and clay-limestone soil, is ideal for the production of high-quality rosé wines. The range includes the Vie En Rosé Collector (RRP €18) and the appealing Hippy Rosé (RRP €17). Edward Dillon & Co This summer, some of the most popular wines in the premium category will be in great demand. I have just tasted the new vintage of the 2021 Whispering Angel (RRP €26.25) from Edward Dillon & Co. and it is bone dry, with lovely summer fruit nuances, which is what makes it so appealing. It also has very little if any residual sugar, so that bone dry finish is what gives this wine is enormous appeal.
AVAILABLE FROM COMANS BEVERAGES LTD. CALL US ON 01-4662700
32|Retail News|May 2022|www.retailnews.ie
Summer Drinks: Wines Provençal rosé is generally fresh, light, crisp and dry. It can sometimes be austere, but the best, like this, has very attractive elegant strawberry fruits and some real complexity. New Zealand chardonnay is one of the hidden gems of the southern hemisphere. I have always rated the Cloudy Bay Chardonnay as world class. The 2019 Cloudy Bay Chardonnay (RRP €42.85) is as elegant a chardonnay as you can find. Their Sauvignon Blanc is always in demand, but the quality of their edgy and beautifully made Chardonnay, with all its perfect nuances, should not be ignored. Febvre & Co Febvre have an excellent Vinho Verde. Expansion by Esporão from Alentejo into other key Portuguese wine regions has resulted in the acquisition of one of the top Vinho Verde producers, Quinta do Ameal, purchased in 2018. Vinho Verde is located in the north of Portugal between the River Minho and the River Duero. Vinho Verde is by its nature a low alcohol wine. Classic Vinho Verde is bone dry with crisp appley acidity. The 2020 Esporão Vinho Verde Bico Amarelo is a version made from Loureiro and Alvarinho and Avesso. This is a very elegant wine with fantastic acidity, perfect for summer drinking. Cramele Recas is an estate near Timisoara, the capital of the Banat region in Western Romania. This almost 1,000-hectare estate is in impeccable condition and is the biggest selling Romanian wine company in Europe, their wines featuring strongly in many c-stores and supermarkets. The business was founded by Englishman Philip Cox and his Romanian wife Elvira in the The 2020 Esporão 1990s. The Paparuda Vinho Verde Bico Pinot Noir retails at Amarelo is a very elegant wine with €13 and offers terrific value, especially for fantastic acidity, perfect for summer the sought-after Pinot Noir grape. Romania’s drinking.
reputation for producing good quality Pinot Noir is long-standing and this one is definitely worth a look. Findlater & Co Findlater & Co launched the Give Wine a Future project in late 2021 as a response to the climate emergency. Their objective is to create an industry-wide movement to raise trade and consumer awareness on sustainability and to support wine producers who have invested in sustainable initiatives. At their recent portfolio tasting. I met Giacomo Boscaini, the nephew of Sandro and the next generation of the Masi family business. Masi, a longestablished name in the Veneto region, have been committed to sustainable farming for decades. They now use lighter bottles, no plastic Fresco di Masi is a new line of handcrafted organic wines, with a low alcohol content and authentic flavour profile, including Fresco di Masi Bianco.
and natural cork. I tasted the range and really loved the 2018 Brolo di Campofiorin Oro IGT Verona (RRP €15.95) made from a blend of 80% Corvino, 10% Rondinella and 10% Oseleta. This fullbodied wine at 14% ABV had a beautiful structure and was big and spicy. This cuvée IGT version uses dried grapes, Amarone style, and is also a vegan wine. Fresco di Masi The 19 Crimes Revolutionary Rosé from Findlater & Co should sell extremely well this summer.
is a new line of handcrafted organic wines, with a low alcohol content and authentic flavour profile. Made from grapes harvested at the coolest time of day and immediately vinified, Fresco di Masi Bianco has an attractive nose of fresh fruit, with pineapple and citrus notes, and delicate wildflower aromas. 19 Crimes is a very fashionable wine brand with an enormous following. First launched in 2012 by Treasury Wine Estates, the brand is built around authentic stories of rebellion, defiance and perseverance. In 1788, if you broke any one of the 19 Crimes you were deported to Australia and the wine labels tell the story of the lives of those notorious individuals. The range includes good value red blends made from Cabernet Sauvignon, Shiraz, Pinot Noir, Grenache, Durif and Mourvèdre. There are eight red wines and two whites and this summer, the latest edition, the 19 Crimes Revolutionary Rosé will be launched by Findlater & Co. Produced in Spain, the wine is made from the Grenache grape and is dry in style. This new addition will complement the rest of the range and should sell extremely well. Freixenet Copestick Mouton Cadet is a generic label from one of Bordeaux’s most famous producers, the Baron Philippe de Rothschild. The label began in the 1930s, making it the oldest branded wine in the world. The range is available in red, white and rosé. The Mouton Cadet Classique range will be the core focus of the range, and Sinead Gardiner of Frexinet Copestick says they hope to broaden the distribution of this world-renowned branded offering from Bordeaux. The brand has an increased focus on sustainability and the flavour profile will engage younger consumers. It is currently on offer at €11.99 in Carry Out Off licences, down from the normal RRP of €13.99. The portfolio also includes the Mouton Cadet Vin Bio, their organic offering, featuring the recently released Organic Rosé and the Organic Bordeaux Rouge. The Mouton Cadet Reserva range, first released in the 1990s, uses a finer selection of fruit, and represents a more complex wines than the basic Mouton Cadet wine. The distribution of the entire range moved to Freixenet Copestick,
L A R U T A BE N F L E S R U BE YO
34|Retail News|May 2022|www.retailnews.ie
Summer Drinks: Wines
who took over the distribution for the Republic of Ireland in January 2022. Kendermann Kendermann are one of the biggest wineries in Germany. Family-owned since the 1920s, they operate four wineries in the Mosel, Pfalz and Rheinhessen. Best practice winemaking from the vineyards to the bottle makes Kendermann the leading distributor of branded wines from Germany to over 35 countries around the world. As well as the many well-known brands, their range includes premium concept wines sold under the Weinhaus Reh Kendermann name. German wine punches way above its weight, though sadly their wines are not on anyone’s radar these days, which is an enormous pity. One of Kendermann’s best-known names is The Bend in the River brand, who have just launched their first veganfriendly wine! The Bend in the River Pinot Grigio is the first from the range to go vegan and they plan to have entire range vegan-friendly soon. The brand takes its name from the majestic River Rhine and the beautiful gorge section of the middle Rhine, now a Unesco World Heritage Site, where the river meanders past the The Bend in the River varietal range is one of the best-known German wine brands in the Irish market.
small town of Bingen. The entire Bend in the River varietal range of wines, which includes Pinot Grigio, Sauvignon Blanc, Riesling and River Pink, are now available nationwide (RRP €8). The B by Black Tower Low Alcohol range is another from the Kendermann stable and offers a lighter and more affordable option to prosecco and sparkling wines. The highly refreshing B Secco White and Rosé 5.5% abv are a light sparkling fizz, with just 65 kcals per 125 ml, over 30% less than standard wines. With an RRP of €5, the affordability of these low-calorie sparkling wines should see good sales, particularly during the summer months.
The B by Black Tower Low Alcohol range contains just 65 kcals per 125ml and has an RRP of €5.
Ampersand Wines Ampersand Wines are right on trend with two great Rosé offerings this summer. Their first called Mal.bek Rosé (RRP €14.95) is produced by Boutinot and, with its striking packaging and kendo shaped bottle, is expected to be a huge hit this summer. Originating from the Languedoc, where Malbec was originally found last century, this modern take on Malbec rosé
will give retailers something different to offer the younger customer, who is eager to experiment. Launched last year to great success, Cecilia Beretta Prosecco Spumante DOC Rosé Millesimato (RRP €25.95) is a stunning Prosecco Rosé, originating from the single estate of one of the top five producers in Italy, Pasqua Wines. Cassidy Wines Drinks International’s World’s Most Admired Champagne Brands awarded World No. 1 Champagne Brand this year to Champagne Louis Roederer, who have come out top in four of the past five years. With sales of Champagne and sparkling wine in high demand this summer, make sure you stock this world beating premium Champagne house. Cassidy Wines have added a brandnew range of Portuguese wines to their portfolio from the Minho and Duero regions, including 2021 Casal de Ventozela Arinto , the 2021 Casal de Ventozela Alvarinho Normal, and the 2019 Seixo Amarelo DO Douro, all of which are available on promotion in the coming months.
Retail News|May 2022|www.retailnews.ie|35
Summer Drinks: Beer and Cider
Liquid assets
Image by rawpixel.com
More and more consumers are looking for new brands and flavours when it comes to beer and cider. THE last few years have seen a revolution in the beer and cider markets, as more and more consumers turned to craft breweries and new tastes. The pandemic saw phenomenal growth in the off-trade, as pubs, clubs and restaurants remained closed, and consumers used the opportunity to try out new brands and drinks. Only a few years ago, the craft section of off-licences was small and very specialist, but all that has changed, and the new generation of beer and cider consumers are engaged and enthusiastic about the category. They want a range of brands to try, and they’re often looking for expert advice from your staff, so those retailers who take a real interest in the category look set to thrive as the warmer weather leads to a rise in at-home entertaining. Madrí Excepcional Molson Coors recently launched Madrí Excepcional in the Irish off-trade. Madrí Excepcional is already in the top 10 draught world lager brands in the on-trade (Source: CGA data for Total ROI On Trade, Value and Volume, 12me Dec 2021 – World Lagers). The European-style lager is available
in major grocery stores and off licenses. It will build on the brand’s success since launching in the Ireland on-trade in October 2020, where it has already broken into the
top-10 best-selling draught world lagers, and currently has the third-highest rate of sale per outlet in the category (Source: CGA data for Total ROI On Trade, Value and Volume, 12me Dec 2021 – World Lagers). World lager now represents the second largest segment in Ireland’s lager market and is the fastest growing lager segment across the whole of Ireland (Source: CGA data for Total ROI and NI On Trade, Value and Volume, Jan –Nov 2021 vs 2019). The roll-out is being supported by a multi-millioneuro investment to drive momentum behind the brand, Madrí Excepcional is a collaboration between Molson Coors and including TV, Madrid’s La Sagra Brewery, with all the taste characteristics of a modern European-style lager. video-on-demand,
36|Retail News|May 2022|www.retailnews.ie
Summer Drinks: Beer and Cider BrewDog Punk IPA out-of-home and digital activity, as well as flavour natural beer is Brewdog’s tribute Punk IPA is where the BrewDog revolution a number of high-profile partnerships and to the classic IPAs of yester-year. The postbegan. This scene-stealing flagship is an activations. modern twist is the addition of amazing India Pale Ale that has become a byword “The world lager category continues fruity hops, giving an explosion of tropical for craft beer rebellion; synonymous with to go from strength to strength and Madrí fruit flavours and a sharp bitter finish. the insurgency against mass-produced, Excepcional’s crisp, refreshing double Other uncompromising leaders of the lowest common denominator beer. Punk award-winning liquid and distinctive pack include Elvis Juice, Hazy Jane, Lost IPA charges the barricades to fly its colours branding give it a real point of difference, Lager, Punk AF and many more from the ramparts – full-on, full-flavour, at which we already know from our on-trade Distributed by Barry & Fitzwilliam, sales success appeals to are at an all-time high and there’s no sign Irish consumers,” of the rebellious Punk IPA slowing down noted Shane O’Sullivan, anytime soon. Customer Director, ROI Off-Trade at Molson Rockshore Light Coors Beverage Lager continues to hold the largest share of Company Ireland. “It the beer segment with 61.8% share (Source: has enjoyed a strong Nielsen THT L4W – 31/02/2022). Research start in the on-trade shows that nearly 56% of consumers are after 12 months and is more calorie conscious than two years ago now available in over and 60% agree it’s important to monitor 120 pubs and bars calorie intake (Source: ROI, Red C, July across the country, 2019). with one of the highest The brewers at St James’ Gate set out rates of sale in the to create a beer that would pack the same lager category. We’re refreshing taste as Rockshore Lager but confident it will help with one third less calories (when compared retailers drive sales in to top 15 beer brands in IOI – August 2021, the off-trade too, and Nielsen, CGA), offering people a great we will be throwing our tasting alternative. weight behind the brand Rockshore Light launched in 2020 and with a comprehensive is part of the wider portfolio alongside multi-channel marketing BrewDog’s Punk IPA, from Barry & Fitzwilliam, has become a Rockshore Lager, Rockshore Apple Cider programme to put it front byword for craft beer rebellion. and Rockshore Hard Seltzer. of mind for consumers.” Inspired by the bracing refreshment of full-throttle. Madrí Excepcional is a collaboration the Irish coast, Rockshore Light has just 73 Layered with new world hops to create between Molson Coors and Madrid’s La calories per 330ml bottle and 110 calories an explosion of tropical fruit and an all-out Sagra Brewery. It aims to capture “El alma per 500ml can. riot of grapefruit, de Madrid” or “The Soul of Madrid” and has pineapple and all the taste characteristics of a modern lychee before a European-style lager. The crisp, clean and Lager continues to hold the largest share of the beer spiky bitter finish, refreshing beverage is full of flavour and segment with 61.8% share1. Research shows that nearly is the aroma at 4.6% ABV, serving a refreshing, 56% of consumers are more this calorie conscious than 2perfect years ago and to monitor calorie intake.2 summer drink balanced taste born from the streets of60% agree it’s important 110 CALORIES to quench your modern Madrid. PER CAN The brewers at St. James’s Gate set out to create a beer consumers’ that would pack the same refreshing taste as Rockshorethirst. Its branding is inspired by the term Lager but with 1/3rd less calories*, offering people a great This 5.6% “Chulapo” – originally a group of people in tasting alternative. trans-Atlantic Spanish society in the 19th century, famous Dublin, Rockshore IPALightis light for their vibrant and elaborate styleBrewed of at St, James’s Gate infusion launched in 2020 and is part of the wider portfolio golden in colour, dress. Today, they represent the people of alongside Rockshore Lager, Rockshore Apple Cider and Rockshore Hard Seltzer. with tropical fruits modern Madrid, full of life and energy. It’s and light caramel this progressive spirit of modern Madrid Inspired by the bracing refreshment of the Irish coast, thethannose. that inspired Madrí Excepcional. Rockshore Light has 1/3rd lesson calories* other beers on the market refreshing-taste you would palate soon “La Sagra is founded on taking the bestpacking all theThe expect from Rockshore Lager with 73 calories per 330ml becomes assertive of the diverse cultures that surround us and bottle and 110 calories per 500ml can. and resinous, with applying innovative brewing techniques to *When compared to top 15 beer brands in IOI (Aug21, Nielsen, CGA) the New Zealand create great tasting beers that stand out balanced from the crowd,” explained Carlos Garcia, Rockshore Light is available hops in 330ml bottle across IOI and 500ml can in ROI. by the biscuit Founder of La Sagra Brewery and Master 73 CALORIES malt. The finish Brewer. “These principles are shared by PER BOTTLE is aggressive and Molson Coors and by working together, dry, with the hops we’ve created something really special emerging over the in Madrí Excepcional, a unique fusion of warming alcohol. the Chulapo way of life and Molson Coors’ Rockshore Light has the same refreshing taste as Rockshore Lager This fresh, full but with one third less calories. brewing heritage.”
AND NO ALCOHOL ENT PLACED ROCKSHORE LIGHT, ROWTH. A REFRESHING-TASTING LAGER
Retail News|May 2022|www.retailnews.ie|37
Summer Drinks: Beer and Cider Heineken Ireland Heineken Ireland recently released their 2021 sustainability progress report, as they moved towards a circular economy through initiatives such as the reuse of by-products like carbon
Heineken Ireland also continued to lead the way in moderation, funding dedicated Zero Zone spaces in retail outlets to help showcase no alcohol and low alcohol options for consumers. So far, the brewer has created over 1,100 Zero Zones in off licences and retailers across Ireland, which showcase all no alcohol and low alcohol products, rather than just the Heineken Ireland brands, further underscoring their commitment to the promotion of moderation. All Heineken brand campaigns feature a strong Heineken 0.0% presence, while 10% of Heineken brand media spend is dedicated to a standalone campaign promoting responsible consumption behaviour and encouraging healthier drinking habits every year. In 2021, this campaign reached over 1m people across Ireland. Due to ongoing investments, the Heineken Ireland brewery is 96% self-sufficient in CO2, and at full production, the site recaptures over 2,000 tonnes of CO2 from the fermentation process for reuse in brewing. This green CO2 is recycled and reused in the production process, in areas such as the carbonisation of its beer, pressurising kegs, and pressurising vessels. In addition to operating a Zero Waste to Landfill site from their Cork brewery, all by-products from the brewing process (e.g., spent grain and grain dust) are reused and recycled, with 30 tonnes of waste being repurposed per Pictured are Maarten Schuurman, MD, and Barbara-Anne Richardson, year as animal feed. Sustainability Manager, Heineken Ireland, announcing the 2021 sustainability Heineken Ireland have achieved a 28% reduction in results, including the fact that Heineken Ireland have created over 1,100 Zero emissions from production since 2018 and aim to achieve Zones in off licences and retailers across Ireland. zero emissions from their brewery by 2030. Heineken dioxide and grain dust and repurposing kegs of beer during Ireland have removed over four million pieces of plastic packaging lockdown. and removed PET plastic bottles from their entire product portfolio.
Bee inspired with Bulmers BULMERS are inviting artists and creatives to ‘bee-inspired’ and propose imaginative concepts for a new living artwork installation, in celebration of Ireland’s wild bees, to be commissioned for this year’s Body & Soul Festival. The winning design will be awarded a bursary of €5,000 to fund the conception, development and installation of the artwork at the festival, which takes place from June 17-19 in Ballinlough, Co. Westmeath. As a sustainable Irish cider, Bulmers have committed to supporting Ireland’s wild bees and pollinators in order help restore the country’s declining bee population and encourage biodiversity. The delicious taste of Bulmers begins with bees, as they pollinate
the brand’s orchards in Clonmel, Co. Tipperary, which produce the 17 varieties of apples used in the making of Bulmers. In keeping with the brand’s commitment, the Bulmers Art Bursary installation will be a regenerative piece, using natural materials and plants that will be repositioned in the Ballinlough Estate after the festival has taken place. The artwork will include a planted art installation to attract pollinators, provide a bee-friendly habitat and a protected environment that encourages biodiversity. The unique outdoor artwork will be placed at the centre of the Walled Gardens in Ballinlough Castle for the 5,500 attendees at this year’s Body & Soul Festival to enjoy. In addition to the Bulmers Art Bursary, the brand will soon launch the Bulmers Pollinator Pathway Plan as part of their ‘Bulmers Always Begins With A Bee’ campaign. The plan will see the planting of thousands of apple trees across Clonmel, Co. Tipperary, home of the Bulmers brand, as well as the creation of pesticide free corridors that will help provide nutrition and habitat to bees and pollinators. Bulmers will also give away a further 1,000 apple trees to consumers, for the public to grow and help in pollination efforts. “At Bulmers, bees are the beginning of our product, and we understand the importance of supporting Ireland’s biodiversity through our orchards, where we grow all 17 varieties of Bulmers apples, pollinators and healthy hedgerows,” said Karl Donnelly, Marketing Director, Bulmers Ireland. “We look forward to seeing the inspired ideas from Ireland’s creative community and are excited to watch the chosen artwork become a reality at this year’s festival.”
38|Retail News|May 2022|www.retailnews.ie
Summer Drinks: White Claw
White Claw unveils new flavour Ireland recently became the first European country to introduce White Claw Watermelon to its shores. WHITE Claw, Ireland’s leading hard seltzer brand, have announced the launch of a new Watermelon flavour. Ireland recently became the first country in Europe to sell White Claw Watermelon, which was made available from mid-April at selected retailers nationwide, at an RRP of €10 for a four-pack. Made with sparkling water, triple distilled alcohol, natural flavours and crafted with quality ingredients, White Claw Watermelon delivers the same delicate sweetness and pure, crisp refreshment as one of the world’s most popular fruits (Source: Top 15 Most Popular Fruits in The World - The Science Agriculture). White Claw contains 95 calories per 330ml can and the new Watermelon flavour joins the other four flavours available in Ireland: Black Cherry, Natural Lime, Raspberry and Mango. It is naturally gluten free, and has an ABV of 4.5%. Driving growth in hard seltzers Known for being a trailblazer in innovation, Ireland-based Mark Anthony Brands International developed White Claw in 2016. It wasn’t long before White Claw became the number one hard seltzer in the US, and the company has achieved similar success
in Ireland too. Since launching in Ireland in 2020, White Claw has become the nation’s number two RTD (Ready to Drink) can brand in value, and the driving force behind the growth of Ireland’s hard seltzer category, which is now worth €8.6m in value (Source: Nielsen Ireland Scantrack data to January 30, 2022). Low calorie alcohol alternative “Watermelon is one of the top flavours in the USA, and we couldn’t think of a better place than Ireland to launch our latest product in Europe,” revealed Scott Walton, President of Mark Anthony Brands International. “The Irish consumer has embraced White Claw, and Ireland is now one of our top markets. Irish customers are seeking lower calorie alcohol alternatives and shouldn’t have to compromise their lifestyle when it comes to their social life. White Claw taps into that desire, with an exciting and unconventional alternative to other alcohol categories, which is evident in our category sales. We are confident that Irish consumers will embrace this new flavour just like they have done with Natural Lime, Black Cherry, Raspberry and Mango.” White Claw is distributed by Barry & Fitzwilliam.
White Claw have launched a new Watermelon flavour.
40|Retail News|May 2022|www.retailnews.ie
Summer Drinks: Energy Drinks
Energy Boost!
rainbow of editions in the Red Bull product line. Available in over 170 countries worldwide, with more than 9.8 billion cans of Red Bull consumed last year, Red Bull’s expanding range of editions and beyond the ordinary marketing strategy see the brand continue to wing its way into Irish consumers’ hearts, minds and shopping baskets. Founded in 1987, Red Bull established the energy drinks product category, promising to vitalise body and mind and has since seen over 100 billion cans of Red Bull Energy Drink consumed. It is appreciated worldwide by top athletes, students and in highly demanding professions, as well as during long drives. Red Bull Sugar Free serves the no sugar category trend, whilst the colourful editions, including this latest Apricot-Strawberry for Summer 2022, Tropical, Red (Watermelon), Green (Cactus Fruit) and Coconut Berry, provide wings for every taste. Giving wings to people and ideas, Red Bull is official energy drinks partner to Connacht Rugby and the Irish Women’s Hockey Team, also supporting Irish athletes,
New products and flavours continue to drive consumer engagement in the energy drinks market. IRISH consumers can’t get enough of energy drinks, according to the latest report into the sector from Euromonitor International, who reveal that demand for energy drinks in Ireland continues to grow, further penetrating soft drinks in 2021. Through innovation, initially in 2020 and into 2021, brands have experienced increasing demand, as new consumers have entered the category searching for a boost throughout the day to sustain cognitive or physical activity. Energy drinks enjoys a strong, loyal consumer base and frequent purchases, helping to sustain volume sales. Therefore, over the course of the pandemic, consumers continued to purchase these products for an energy boost at home, and Euromonitor reveal that over this period, they became increasingly attracted to novelty, encouraging brands to address demand for flavour innovations. Euromonitor predict further strong growth in the years ahead, as the consumer base in Ireland continues to expand. This will be evident across demographics, offering further opportunities to existing brands in terms of extending their portfolios with innovative flavours or ingredients, and for new brands to enter. New products
will diversify functionality, according to Euromonitor, with some brands promising physical energy, while others highlight cognitive boosts. Red Bull Here to refresh consumer’ senses and give wiiings to their action-packed summer is the brand new unique and delicious Red Bull Summer Edition Apricot-Strawberry. Inspired by long sunny days and warm summer sun, this latest fruity number will join a line up on shelves of popular Red Bull Editions, including Cactus Fruit, Watermelon, Coconut Berry and Tropical. With all the functional benefits of Red Bull Energy Drink, Red Bull ApricotStrawberry gives a delicious flavour burst of juicy strawberry that blooms into fruity apricot with a hint of peach. The perfect base to a summer mocktail, an Instgrammable summer barbecue accompaniment or to give consumers wiiings for those long days hiking or exploring the outdoors, Red Bull ApricotStrawberry is a must have energy drink this summer. Available for a limited time from May 2022 in 250ml cans, the matte-orange packaging will stand out amongst the
Red Bull Apricot-Strawberry is a must have energy drink this summer, available for a limited time from May 2022 in 250ml cans in strong matte-orange packaging.
42|Retail News|May 2022|www.retailnews.ie
Summer Drinks: Energy Drinks target audiences. The creative build served to drive attention, illustrated the design of the new 500ml can and let customers know what they can expect to see in the stores. To build brand fame, premium placements, including a 240-sheet billboard in Ranelagh, also played a key role in the campaign, which also featured on a range of OOH formats in Northern Ireland to engage target audiences. “We are delighted to bring something new and exciting to New Red Bull Apricot-Strawberry gives a delicious flavour burst of juicy strawberry that blooms into fruity apricot the Irish Energy with a hint of peach. Drinks category with Lucozade Alert and to hockey goalkeeper Ayeisha McFerran, recently. The nationwide campaign aimed be partnering up with Poster Plan,” noted surfer Conor Maguire, downhill mountain to raise brand awareness around the new Siobhan Drummond, Senior Brand Manager, bike athlete Greg Callaghan and drifter and exciting entry to the Irish energy drinks Lucozade Energy. “Lucozade Alert is a blast of fruity flavour with a kick of caffeine plus Conor Shanahan. market from Ireland’s number one energy Vitamin B3 for an energising boost, all with Visit www.redbull.ie for more drink brand, Lucozade. the great Lucozade taste that shoppers inspiring content and follow @RedBullIre To catch the attention of passers-by know and love. The OOH campaign aims and reach energy drink enthusiasts on the on Instagram and Twitter to stay up to to familiarise consumers with the new move in Dublin City Centre, a four-metre date with the latest action and events. product, by highlighting what they can 3D can of Lucozade Alert was created and expect to see in drink fridges in shops placed on a golden square in Wexford Lucozade Alert Street, a placement that was key to reaching across the country.” Lucozade Alert is a new stimulant
energy drink from Suntory Beverage & Food Ireland. Lucozade Alert contains high caffeine & Vitamin B3, helping to reduce tiredness without compromising on the great Lucozade taste. Bursting with flavour, Lucozade Alert is available in the unique original flavour that Irish consumers know and love, along with Tropical and Cherry flavour variations. Poster Plan, the leader in creating conversation with Out of Home (OOH) communications, teamed up with Suntory Beverage & Food Ireland and Mindshare to launch a new OOH To catch the attention of passers-by and reach energy drink enthusiasts on the move in Dublin City Centre, advertising campaign a four-metre 3D can of Lucozade Alert was created and placed on a golden square in Wexford Street, a for the brand’s launch, placement that was key to reaching target audiences.
Retail News|May 2022|www.retailnews.ie|43
Summer Drinks: Spirits Image by rawpixel.com
The perfect summer mix Cocktail culture is alive and well in Ireland.
WHILE the various lockdowns over the last two years were hell for the Irish pub trade, they were good for the off-licence sector, as consumers stocked up on their favourite drinks for at-home consumption. Spirits sales soared, as consumers set out to recreate their favourite on-trade cocktails at home, with a surge in spirits and liqueurs that form key ingredients in these premium mixed drinks. With warm weather (hopefully) on the way, summer is the perfect cocktail season, and retailers are advised to stock up on key spirits and liqueurs brands to ensure they’re able to keep up with growing demand. Cointreau A key ingredient in some of the world’s most famous cocktails, Cointreau, distributed by Barry & Fitzwilliam, has unmistakable individuality. The unique orange liqueur is produced according to a secret recipe that has remained unchanged for 150 years. Originating from France, Cointreau is produced from sweet and bitter orange peels to create a crystal-clear premium spirit.
Zesty, fresh, floral, sweet: with a spectrum of more than 40 olfactive notes, Cointreau is a captivating ode to orange on its own and an enhancer of other flavours when mixed. Cointreau’s flavour profile is a symphony of unexpected dualities: it has an instant freshness yet lingers on the palate, is a harmonious blend of nuanced notes yet remains intensely orange. In cocktails, Cointreau serves as a flavour amplifier, helping reveal the other Cointreau is a key ingredients, ingredient in some of while bringing the world’s best-loved balance, depth, cocktails.
and freshness to the mix. The Margarita was originally created when Dallas socialite Margarita Sames mixed her two favourite spirits, Cointreau and tequila, together with lime juice while on vacation in Acapulco back in 1948. This original Margarita recipe has stood the test of over 70 years. Tia Maria Tia Maria, distributed by Barry & Fitzwilliam, is a favourite for coffee liqueurs lovers all over the world. It is a sweet liqueur with a strong coffee character and a complex aromatic structure. By using cold brew extraction, Tia Maria can always ensure that their coffee liqueur has a distinct taste, thanks to three significant elements: coffee 100% arabica provides the distinctive roasted, full-bodied rich taste; vanilla is responsible for the soft and velvety back notes; and Jamaican Rum gives Tia Maria is body, depth and structure. In 2020, Tia Maria had an aesthetic makeover starting from the bottle. Now the harmonious shape with soft, clean lines forms a profile that makes
44|Retail News|May 2022|www.retailnews.ie
Summer Drinks: Spirits a perfect match with the label, where bold red strokes capture the brand’s dynamic energy. Ever true to its message, ‘One of a Kind’, Tia Maria highlights its uniqueness also through the label, opting to express the authentic character. The Espresso Martini is just one of many cocktails that can be made using Tia Maria. Other favourites include the Tia Mint Americano, the Tia Iced Popcorn Frappe or the Tia Cappuccino. Tia Maria can also be enjoyed over ice with tonic water and a slice of citrus (Lemon or Grapefruit). Check Tia Maria: a favourite out TiaMaria.com for more cocktail for coffee liqueur inspiration. lovers. Disaronno Disaronno is an Amaretto made in Saronno, Italy, and distributed in Ireland by Barry & Fitzwilliam. The original ‘secret formula’ is unchanged since 1525. Disaronno is amber in colour with an infusion of apricot kernel oil with absolute alcohol, burnt sugar and the pure essence of 17 selected herbs and fruits. The liqueur is sold in an oblong glass decanter, designed by a craftsman from Murano, and does not contain any almonds or other nuts. Disaronno is popularly served on the rocks Disaronno is versatile, and enjoys adding a unique touch true style to create innovative, status as sophisticated, and quality drinks. the world’s favourite Italian liqueur. Disaronno Sour is one of the favourites at the moment, a unique refreshing drink in which the distinctive notes of Disaronno blend with
the scent of freshly-squeezed lemons. Disaronno is versatile, adding a unique touch to create innovative, sophisticated, and quality drinks. Discover all the recipes you can create with Disaronno and the unique mixes that will charm you with their trademark flavour at Disaronno.com. Paddy Irish Whiskey Paddy Irish Whiskey have unveiled the latest addition to their award-winning range of whiskeys, Paddy’s Share. A tripledistilled premium blend Irish Whiskey, Paddy’s Share was created to capture an extraordinary moment in time with its bold charred wood character and nutty distinctiveness that will inspire whiskey enthusiasts and dabblers alike.
Award-winning Minke Vodka from Clonakilty Distillery.
who launched their whey-based spirit in 2020. However, following its launch, Minke Vodka has made waves in the industry and the World Vodka Award is the second award the product has received over the last 12 months as it also scooped the Gold Award in the Smooth category at the Spirits Business Vodka Masters in 2021. Their Clonakilty O’Hara’s Cask Finish Special Whiskey was also triumphant in the Single Malt Small Batch category, with a Single Malt Small Batch whiskey defined as Pictured at the launch of Paddy’s Share, the new triple-distilled premium blend Irish whiskey, are George Roberts and Siobhan Costello of Hi-Spirits.
Paddy’s Share was officially launched within its county of origin, nestled in the heart of Cork’s famed Victorian Quarter, in The Shelbourne Bar, led by George Roberts, Country Manager for Hi-Spirits Ireland. “We are thrilled to introduce Paddy’s Share to the Irish market,” he said. “The premium Irish Whiskey sector has grown by 2.2% from 2019 to 2020 and is expected to continue. Paddy’s Share brings a new flavour to the table, with its mild and distinctively nutty charred wood character of pot still, grain and malt.” Clonakilty Distillery Clonakilty Distillery recently added another two awards to their growing collection of accolades, after their Minke Vodka was named Best Irish Varietal Vodka at the recent World Vodka Awards and their Clonakilty O’Hara’s Cask Finish Special won in the Single Malt Small Batch category at the World Whiskies Awards 2022. Currently the number one spirit consumed in Ireland, vodka is a relatively new departure for the Clonakilty Distillery,
Clonakilty O’Hara’s Cask Finish Special Whiskey: winner in the Single Malt Small Batch category at the World Whiskies Awards 2022.
a Single Malt whiskey produced using the contents of no more than 100 casks. “It’s a credit to the team here to be able to win awards in two different categories of spirits,” noted Paul Corbett, Head Distiller at Clonakilty Distillery. The Irishman Vintage Cask Walsh Whiskey have released the 2022
Retail News|May 2022|www.retailnews.ie|45
Summer Drinks: Spirits vintage of The Irishman Vintage Cask, a rare cask strength Irish whiskey expression. This year’s vintage is limited to 6,100 bottles worldwide, with 1,200 bottles assigned to the United States and 4,900 bottles for the Rest of the World. The 2022 vintage is the 14th release since 2008, when it became the first triple-distilled Cask Strength Irish whiskey released in over half a century. The Irishman 2022 Vintage Cask is a renowned blend of triple distilled aged Single Malt and aged Single Pot Still whiskey. The exceptional casks used The Irishman Vintage Cask, a for this annual vintage rare cask strength Irish whiskey are hand-selected expression from Walsh Whiskey. by The Irishman’s founder Bernard Walsh. There’s a new limited release every year, so you’ll never experience the same whiskey twice. The 2022 vintage is non chill-filtered and bottled at 54.9% ABV. The recommended retail price is €130. The full range of The Irishman super-premium whiskeys is now available in the redesigned packaging, which was announced earlier this year. The new livery has been extended to The Irishman - Caribbean Cask Finish, The Irishman 12-YearOld Single Malt and The Irishman 17-Year-Old Single Malt, alongside The Irishman - Vintage Cask 2022. The new branding first appeared on The Irishman - The Harvest and The Irishman - Single Malt, which were launched in early February.
The 2022 vintage of Writers’ Tears Cask Strength whiskey is the 12th edition of the super-premium expression from Walsh Whiskey.
Writers’ Tears The 2022 vintage of Writers’ Tears Cask Strength whiskey, the 12th edition of the super-premium expression from Walsh Whiskey, was recently released. It is a unique cask strength whiskey crafted through an exceptional marriage of aged Single Pot Still and Single Malt Whiskey. Both whiskeys are triple distilled, natural non-chill filtered and aged in American Oak Bourbon barrels. This year’s vintage is bottled at 54.6% ABV. Each
bottle is individually numbered and carries the signature of Writers’ Tears creator and Walsh Whiskey Co-founder, Bernard Walsh. The 2022 release is limited to 7,920 bottles. The super-premium whiskey is for sale across selected markets worldwide, with 2,100 bottles destined for the USA and 5,820 distributed across the rest of the world, including Travel Retail. “Cask strength Irish whiskey is still quite rare, but our vatting combining both Pot Still and Single Malt is truly unique,” said Bernard Walsh. “Consumers are looking to trade-up their Irish whiskey experience and this is a genuine super-premium expression that has steadily built a following internationally over the last 12 years.”
Aldi introduces two gins from Old Carrick Mill Distillery
MONAGHAN- based Old Carrick Mill Distillery have teamed up with Aldi to introduce two exclusive small batch Irish gins to 150 stores nationwide. Mo Chara Irish Pink Gin is distilled using a range of botanicals, including pink grapefruit, juniper, lemon, lime, coriander, and angelica root. The second gin to hit shelves is an intriguing small batch Irish Gin distilled with pineapple with subtle notes of other botanicals, such as juniper, coriander, angelica root, cassia, pear, and lime. The gins pair wonderfully with any premium tonic water, or lemon juice, and can be complemented by a slice of pink grapefruit or pineapple respectively. “We have worked with the Aldi team for several years, and we continue to be impressed by their support of artisan Irish producers,” noted Steven Murphy, founder of Old Carrick Mill Distillery, Co. Monaghan. “With the support of Aldi, our small batch gins have been able to reach a larger target audience and we are delighted to see our Irish Pink Gin and Irish Pineapple Gin reach the shelves of 150 Aldi stores nationwide. We can’t wait to hear what consumers have to say once they taste the products.”
46|Retail News|May 2022|www.retailnews.ie
Retail Ireland: Monthly Update
SUPPLY CHAIN DISRUPTIONS TO SUNFLOWER OIL AND LABELLING CHANGES THE war in Ukraine has created some significant supply chain issues in the EU grocery sector, including a shortage of sunflower oil, an ingredient present in a wide range of food products. As a result, producers have had to source substitute ingredients to use in the manufacturing process. At the end of March, the Food Safety Authority of Ireland (FSAI) published Guidance on Food Labelling changes, which provided retailers and food producers with some flexibility on how they could adjust current labels, with additional over-labelling, to ensure that consumers were aware of all the ingredients in a particular product. However, the new rules have presented significant challenges and are more onerous than those which have been introduced in the UK. In response to the publication of this guidance, Retail Ireland and Food Drink Ireland wrote to the FSAI to highlight concerns raised by the food and retail sectors, asking for flexibility in the approach. The letter stressed the time-sensitive nature of this issue and the rapidly changing dynamics in the market. Some of the points raised by retailers included: •
• •
The application of additional stickers or inkjet printing as an acceptable option in the short term is impractical and, in some instances, impossible from an operational perspective on a fast-moving production line or in busy retail settings. Current obligations could very quickly lead to a reduction in the product ranges that can be delivered onto the market. Where a label change may not be possible, retailers have
suggested the use point of sale information as an alternative, which would be aligned with the advice by UK authorities. Regarding oils specifically, the option to simply label ‘vegetable oil’ would offer much needed flexibility.
•
Due to the intrinsic link between the Irish and UK markets, many businesses operate as one single entity across both markets. Therefore, it would be beneficial to align our approach across the UK and Ireland to ensure consistency across product ranges. To achieve this, food and retail business asked that for low-risk changes (e.g. no allergen impact), the requirement for over stickering/ink jetting is removed. This is a rapidly evolving situation, which could go on for some time and involve many other ingredients. Retail Ireland will continue to work at a domestic and European level with the FSAI to come up with practical solutions.
CIRCULAR ECONOMY BILL APPROVED BY GOVERNMENT IN late March, the Government approved the Circular Economy Bill, which aims to make consumer behaviour more sustainable by limiting the use of single use products and clamping down on littering and dumping. It will have a very significant impact on many retail and hospitality businesses. The Bill will introduce single use packaging levies, which will apply to single-use cups, single-use containers, single-use packaging and plastic bags. Fees collected from the levies will be used to fund circular economy initiatives. Levies are to be introduced on an incremental basis, starting with a hot beverage cup levy in the region of 20c per cup, possibly as early as the end of 2022. No timeframes have been set for the implementation of the remaining levies. The Government have also indicated that they plan to Tel: 01-6051558 |
introduce a ban on the use of disposable coffee cups for sit-in customers in cafés and restaurants in a similar timeframe. This move could present very significant challenges to many businesses. In addition to the levies, local authorities will soon be given powers to use CCTV and other technologies to tackle illegal dumping and littering. The Bill also introduces a mandatory segregation and incentivised charging regime for commercial waste, similar to what exists for the household market. Retail businesses have raised a number of concerns about the current plans. In particular, the tight implementation timeframes do not provide enough time for businesses and consumers to adapt. Retail Ireland have raised these matters with Government so they can be addressed in advance of implementation.
www.retailireland.ie
Need more? For more information about Retail Ireland and details of how your retail business can benefit from our unique services and supports, please visit us at www.retailireland.ie.
Retail News|May 2022|www.retailnews.ie|47
Employment Law Image by rawpixel.com
Employers and antisocial media In the follow-up to last month’s article into when conduct outside the workplace might become the business of an employer, resulting in disciplinary or other action, Barry Reynolds and Chris Ryan of DAC Beachcroft examine use of social media, text messages and comments made at after-work events. THIS month’s article is the second of two articles in which we take a look at when the actions of employees outside of the workplace are sufficiently severe that they warrant an employer taking action, including disciplinary action and potentially up to dismissal in appropriate cases. In last month’s article, we highlighted that an employee’s personal life and working life are typically distinct from one another. Employers tend not to, and should not, cross the boundary from work to personal life except as a last resort where there is a serious need to protect its employees, the business itself and its reputation. Where there is a need for an employer to step in and reprimand an employee for something occurring outside the workplace, there is often a delicate balancing exercise to be carried out. On one
hand, employees have a right to their privacy outside of work, while on the other hand, an employer has a duty to protect its own business and the wellbeing of its employees. The tricky part for employers, as highlighted last month, is not how to deal with a situation involving outside conduct, as this process is no different to any internal disciplinary matter, but rather knowing when to step in and intervene. One wrong step could result in a claim for unfair dismissal, or even discrimination, before the Workplace Relations Commission. In this month’s edition, we look at conduct relating to the evergrowing use of social media and instant messaging services in the workplace, as well as at after-work events. Misconduct outside work, disciplinary action and dismissal Last month we explored the test to be applied for employers looking to discipline an employee for conduct outside the workplace in light of leading case law. The Crowe case set out that where an employee’s conduct has an adverse impact on an employer and where there is “sufficient connection” between the employee’s work and the conduct, then it may be appropriate for an employer to intervene. In essence, an employer will have to consider the extent of any such link. Otherwise, any ensuing steps under a disciplinary procedure are likely to be unfair. However, there will also be situations where employers are obliged to intervene in order to prevent certain conduct from arising, such as in cases of bullying and harassment. Failure to act in such circumstances can not only result in serious harm to a particular employee but an employer may be held to be vicariously
48|Retail News|May 2022|www.retailnews.ie
Employment Law online abuse amounting to bullying or harassment. In such an event, an employer will have a duty to investigate and if the facts warrant it, to then discipline those involved. An employer could itself be liable for the acts of an employee. Appropriate policies can act as safeguards and minimise an employer’s liability. Unlike cases of discrimination or harassment relying on oral evidence, and in which it can be difficult to provide substantial evidence making out a prima facie case, such difficulties are, more often than not, removed if discriminatory or harassing statements are made and preserved online, which was demonstrated in the case of Parker v Office of President and University Advocate, University of Limerick. Monitoring social media Whilst online activity can at times clearly warrant disciplinary action, generally monitoring this type of activity, whether at the recruitment stage or during the Many employees believe that their personal social media accounts are personal employment relationship, is most often and unconnected to the workplace, but what if social media postings comment on not advisable. There are obvious data work-related matters or colleagues, or express views which are offensive and can protection concerns with excessive be linked back to the workplace in some way? intrusion into the private lives of candidates and staff. Employers need or directly liable for the actions of an employee, despite such to be cognisant of these obligations and rights of candidates and actions taking place beyond the four walls of the workplace. employees under data protection legislation. It is arguable that a breach of privacy could also amount to Social media and disciplinary action a breach of implied terms of good faith, which goes to the root Many employees believe that their personal social media accounts of a contract of employment. It could well be that over-the-top are personal and one may be forgiven for thinking that private and intrusive surveillance of an employee could damage the social media use is unconnected to the workplace. In fact, this is employment relationship so as to amount of a breach of contract true in the majority of cases. Employers may view many things and give grounds for constructive dismissal, as seen in the case differently, particularly where social media postings comment on Sweeney v Ballinteer Community School. work-related matters or colleagues, or express views which are Data Protection Commission guidance advises that any offensive and can be linked back to the workplace in some way. employee surveillance be flagged in advance to employees. A clear case is where social media activity consists of The importance of a well-drafted social media policy cannot disparaging comments about the employer or a person’s be overstated here, as well as a suitable data privacy statement. colleagues such that the comments might damage the employer’s Such policies and statements should set out how such data may reputation or comprise of bullying or harassment. Employers be processed and the purposes for which it may be used; the will have not only a right to investigate but also a duty to protect more specific the better. However, that alone is not sufficient. The their employees. In some instances, this may result in disciplinary processing must also comply with the relevant data protection action. The revised codes of practice on harassment and similar principles to include, for example, being carried out fairly and conduct refer expressly to conduct outside the workplace being transparently. in scope in specific circumstances, for example “at conferences or Behaviours that will not be tolerated online should be clearly training events”. set out in the social media policy and it should be highlighted that A good starting point for any employer in seeking to set any conduct which brings the business into disrepute, may expose out rules and expectations is to have a suitable social media the business to legal action or commercial risk, or which affects usage policy. If it is suitably drafted, and in particular sets out the rights of another employee, may result in disciplinary action up what is unacceptable, cross-refers to policies on prevention of to and including dismissal. inappropriate interpersonal treatment, and generally removes any false expectations on the part of staff that their social media use is Text messages and disciplinary action always sacrosanct, an employer may be able to rely on the policy It is well established that offensive text messages from one in seeking to address inappropriate online comments. An employer employee to another can constitute harassment or sexual must set out its rules and ensure that they are circulated. harassment related to the workplace. In the case of a Female The employer may also need to consider whether or not the Employee v A Recruitment Company (DEC-E2008-015), an online activity has had an adverse impact on its reputation, or employee sent another employee explicit messages outside of the exposes the business legally. Can it demonstrate this? Is there a workplace, at after-work drinks. Despite the fact that the messages nexus between the activity and the employment relationship? Is were sent outside of work, it was held that sexual harassment had the approach of the employer consistent and fair? occurred in the course of employment. Again, this is reiterated in The social media activity in question might encompass the WRC’s code of practice on workplace harassment.
Retail News|May 2022|www.retailnews.ie|49
Employment Law
Office drinks or events outside of the workplace and well past working hours are in some senses an extension of the working environment. After-work events Whilst discussions about the office Christmas party might seem slightly premature in May, plenty of employers are now hosting their office parties which were postponed due to Covid back in December. A word of warning for employers: office drinks or events outside of the workplace and well past working hours are in some senses an extension of the working environment. It is not uncommon for inappropriate comments or behaviours to arise at after-work events. The WRC and the Labour Court have had little difficulty establishing liability for harassment at events such as a Christmas
party or after-work drinks as demonstrated in the case of Ms A v a Retail Chain. What to do next? Employers will wish to ensure that their employees’ activities do not compromise their overall brand or their reputation as a good employer or give rise to liability to colleagues, customers and suppliers for improper conduct. Specific steps to be taken depend on the business in question and how suitable existing processes and policies are. These matters should all be checked from time to time. Employers must also remember that
any disciplinary procedure must be carried out fairly. An employee who commits a serious infraction of the business’s rules and expectations, potentially tarnishing an employer’s reputation and resulting in a breakdown of trust, is still entitled to natural justice and fair procedures in the context of disciplinary procedures. Otherwise, that process will be ultimately flawed. A good starting point is to ensure that the employment policies and contractual documentation are adequate in setting the balance for the relevant rights and obligations. This can include such steps as ensuring the correct questions are asked at the recruitment stage (e.g. on any history of offences), that data protection policies and statements are suitable and up to date, that IT usage policies are suitable and encompass all the necessary provisions on appropriate conduct, that social media posts are referred to in bullying and harassment policies, to name but a few. Whether disciplinary proceedings are warranted for conduct outside the workplace will be a matter for an employer to investigate and decide in line with its policies and in line with fair procedures. If you have any queries or require any assistance in relation to any of the above, please contact Barry Reynolds or Chris Ryan.
ABOUT THE AUTHORS: BARRY Reynolds (breynolds@ dacbeachcroft.com) and Chris Ryan (chryan@dacbeachcroft.com) of DAC Beachcroft (https://www.dacbeachcroft. com/en/gb/locations/dublin/) are specialists in employment law. This article is for general information purposes only and does not comprise legal or professional advice. You should not rely on any of the material in this article without seeking appropriate legal advice. It is well established that offensive text messages from one employee to another can constitute harassment or sexual harassment related to the workplace.
Twitter: @dacbeachcroft LinkedIn: DAC Beachcroft Dublin
50|Retail News|May 2022|www.retailnews.ie
Forecourt Focus: News
Maxol launch loyalty app with FuelPay feature MAXOL have announced the launch of their new loyalty app, the first of its kind in Ireland to implement FuelPay, a feature that allows customers to pay for their fuel, from their vehicle, in the palm of their hand. The whole process is cashless, fast, and easy for
Carl Mullan, pictured at the launch of the new Maxol loyalty app.
customers to use. The more consumers use the Maxol Loyalty App, the more they are rewarded. Maxol’s FuelPay works by using geo-fencing and the user’s phone GPS to determine at which service station the customer is located. Customers can turn on the fuel pump with their phones by entering the specific pump number on the app, without getting out of the car. In addition to FuelPay, everyone who downloads the Maxol Loyalty App will receive a free Rosa Coffee, while the first 18,000 customers will receive an extra reward. The app has a wide range of offers and rewards for members across products such as Rosa Coffee (buy five, get a sixth free), car wash (buy four, receive a complimentary car wash) and lots more. All members will also receive exclusive monthly offers that will rotate between confectionery, snacks, and beverages during the year. To celebrate the launch of the app, Maxol are inviting shoppers to drive through Loyalty Lane, a pop-up at selected Maxol service stations where they can win great prizes, including cash, by simply downloading the app and ‘driving thru Loyalty Lane’. Mindful of those on the go, the app has a station finder that will locate the nearest Maxol service station quickly and if a customer is having an issue trying to figure out the right oil for their car, they can use the Maxol Engine Oil Advisor feature to steer them in the right direction. Maxol are also inviting customers who download the loyalty app to be part of a new community of Gold Star members. Customers
with the loyalty app who spend €5 in-store or €30 on fuel will receive a gold star. When a customer collects 10 gold stars over a 90-day period, they become a Gold Member, which gives them access to more offers and special treats. “As a family-owned Irish company, we have a strong network of loyal customers that have helped us grow from strength to strength,” noted Brian Donaldson, Maxol Group CEO. “This app is another milestone in continuing to reward and retain loyal customers and help move our business forward, both digitally and technologically. This is the only app in Ireland that offers FuelPay, a first to market and easier way for consumers to pay for fuel. FuelPay will also be available shortly for all Maxol fuel card customers, which includes small to medium businesses, large corporate organisations and state governing bodies. By having our loyalty programme on a digital platform, it enables us to help make shopping at Maxol easier and more convenient for our customers.” With extensive research and a six-figure investment behind it, the Maxol Loyalty App is the most technologically advanced app in its sector and is free to download from the Apple and Google Play store now. For more information, please check out www.maxol.ie/loyalty.
Brian Donaldson, CEO, Maxol Group.
Retail News|May 2022|www.retailnews.ie|51
What’s New ALPRO LAUNCH LANDMARK RANGE
FULFIL LAUNCH TWO NEW FLAVOURS
PLANT-based category leader, Alpro, are planning to make their biggest splash yet in the chilled aisle with the launch of their new ‘This Is Not M*lk’ range, set to excite the tastebuds of milkloving shoppers. Alpro’s latest innovation, ‘This Is Not M*lk’ is made from oats and has been created to match the taste of dairy milk as closely as possible and comes in both semi (1.8% fat) and whole (3.5%) variants. Available in one-litre recyclable packs (RRP €2.79, promo offer €2), Alpro ‘This Is Not M*lk’ will be supported with disruptive in-store theatre to capture shoppers’ attention, while a targeted sampling, PR and social media and outdoor advertising campaign is also planned.
FULFIL, the number one Irish vitamin and protein bar company, are launching two new flavours for white and dark chocolate lovers, White Chocolate Peanut Caramel and Dark Chocolate Salted Caramel bar, bringing a new twist to their most popular flavours, Peanut & Caramel and Salted Caramel. “Fulfil consumers have been calling on us to develop more great tasting bars that are high in protein, low in sugar, packed with nine vitamins that cater to white and dark chocolate lovers,” said Alan Metcalfe, Fulfil’s Managing Director. “Through research, we continue to innovate and develop new flavour offerings that consumers will love, while staying true to what Fulfil is all about, offering people a flavoursome, better-for-you ‘on the go’ snacking moment.”
BEN & JERRY’S WHIPS UP EXCITEMENT WITH SUNDAE RANGE BEN & Jerry’s are bringing a new product line to Ireland with their new Sundaes range, which will whip your dessert game into shape! Sundaes are four tubs of the ice cream innovators’ chunkiest, swirliest flavours ever, but the star of the show is the never-before-seen whipped ice cream topping, finished with gooey sauce and chocolatey chunks. It’s an ice-cream sundae in a tub - no assembly required, just grab some spoons. The four deliciously decadent Sundae flavours, which include one vegan offering, are: Cookie Vermont-ster, Hazel-nuttin’ but Chocolate, Oh My! Banoffee Pie!, and Non-Dairy Berry Revolutionary.
NAKED BAKES HITS SUPERVALU SHELVES IN February 2021, at the peak of our lockdown baking obsession, 26-year-old vegan baking entrepreneur Aisling Tuck created Naked Bakes, Ireland’s original plant-based cookie dough. Now, just over a year later, her baking business has rolled out to supermarkets nationwide, proving public interest in home baking has yet to peak. Taking a bite of both the vegan food and baking trends, Naked Bakes’ best-selling Chocolate Chip Cookie Dough is now available in over 40 SuperValu stores across the country, with more stores to be announced, after securing a partnership with the Musgrave Group. In addition to the classic Chocolate Chip Cookie Dough, the Naked Bakes flavour range also includes Peanut Butter Choc-Chip, Red Velvet and Salted Double ChocChip Brookie, a brownie-cookie hybrid made using the finest Callebaut dark chocolate, Callebaut cocoa and Irish sea salt. For more information, visit nakedbakesireland.com.
LINWOODS BOOST THEIR MILLED HEMP RANGE LINWOODS Health Foods have boosted their Organic Milled Hemp Range with new packaging designed to provide standout from the crowd. Multiboost Milled Organic Hemp Seed variants capture all the powerful benefits of hemp seed in three nutritious organic blends. The new look packaging strongly calls out the lead ingredient in the range, Hemp, to capitalise on the growing consumer awareness of the seed and its associated benefits in the marketplace. Variants include: Multiboost Organic Milled Hemp Seed; Multiboost Organic Milled Hemp Seed with Flax & Chia Seeds; and Multiboost Organic Milled Hemp Seed with Mixed Nuts. For more information, visit www.linwoodshealthfoods.com.
52|Retail News|May 2022|www.retailnews.ie
Shelf Life ALDI Ireland have agreed a new €7.5m deal with Dublin-based Sunglow Nurseries to supply all of Aldi’s 150 Irish stores with their delicious early season premium Irish Bord Bia Assured strawberries. The new contract will see 300 tonnes of Sunglow’s strawberries sold in Aldi stores annually over the next three years. Over the next six months, 100% of the strawberries sold in Aldi’s stores will be Irish grown and Bord Bia Assured, meaning that customers can celebrate the Irish strawberry season by picking up a punnet of delicious locally grown strawberries from a store near them. Pictured are Collin Miller, Buying Manager at Aldi Ireland, and Joe McGuinness, Co-owner of Sunglow Nurseries.
DEEP RiverRock, from Coca-Cola HBC, are launching their very own juicy vitamin boost drink, Deep RiverRock Vital. The juicy vitamin boost contains important vitamins and minerals that support mental performance, cognitive function and for energy boost throughout the day. Deep RiverRock Vital vitamin water and juice drink comes in three flavours: Prickly Pear & Redcurrants with Ginseng, Vitamins + Zinc, which support mental performance; Pink Grapefruit with Green Coffee, Vitamins + Zinc for energy boost; and Mango & Passionfruit with Guarana & Moringa, Vitamins + Zinc which support cognitive function. All three flavours contain Vitamin B6, Vitamin B12, Pantothenic acid, Vitamin E and Zinc and Deep RiverRock Vital targets 100% of Nutrient Reference Value of each per bottle of 450ml. All for just 36 calories per bottle!
SMURFIT Kappa have introduced a cleverly engineered new packaging solution for detergent pods and capsules. The child-proof TopLock Box provides a safe, convenient and sustainable alternative to the traditional plastic box for laundry products. The patented TopLock Box features an ingenious opening mechanism, making it a very attractive solution for companies seeking a sustainable alternative for their certified child-proof packaging solutions.
AS revealed in Retail News, IGBF President of Appeals, Kevin Keating from Tennant & Ruttle is organising a 600km cycle around Ireland to raise funds for this unique charity that provides support and funds to worthy recipients within the grocery industry. The Tour de Grocers takes place over four days in June, where several industry colleagues and friends will join Kevin, along with special guest Sean Kelly on the final leg. As he prepares to take on this exciting challenge, Kevin is looking for your support to help raise as much as we can for a great charity. To donate, visit: https://gofund.me/1645a783.
CLONAKILTY Distillery celebrated a significant business milestone recently as their own spirit legally became Irish whiskey, following a three-year wait since they filled their casks. Patiently maturing over the last three years in their Atlantic Ocean warehouse, the spirit was also distilled at the distillery in Clonakilty using their own copper pot stills. To add a further local and Clonakilty connection, all the raw barley used within the distillation process was also from farmlands owned by the Distillery, in addition to neighbouring farms in the locality. SQUARE have unveiled the next generation of Square Stand, the company’s iconic countertop device that turns an iPad into a powerful, robust point-of-sale system that sellers can use to run their entire business. Square Stand features integrated contactless and Chip and Pin payments technology, a sleek, professional design, and a new checkout flow that provides businesses and their customers with a more intuitive, transparent, and streamlined commerce experience. For more information, please visit https://squareup.com/ie/en/hardware/stand.
SCOIL na Croise Naofa, Dunfanaghy, in North Donegal, has been named by Fyffes as Ireland’s Fittest School, following its participation in a competition in which over 500 primary schools north and south took part. Launched last November, the six-month long initiative, fronted by well-known Irish Olympians Phil Healy and David Gillick and organised by banana distributors Fyffes, had the goal of adding focus to the importance of exercise, fitness and healthy eating amongst young people. In part, its purpose was to supplement and maintain the momentum built-up under the three-years-long Fyffes Fit Squad programme of school visits. The award to the Dunfanaghy school will comprise some €5,000 worth of sports equipment plus a visit from athletes Healy and Gillick. For more information, visit www.fyffesfitsquad.ie. PRET a Manger are expanding into Ireland for the first time as part of a deal with franchise partner Carebrook Partnership Ltd. Through the partnership, 20 Pret shops will be established across the island of Ireland over the next decade, creating approximately 500 jobs, with the first shop set to open on Dawson Street in Dublin this summer, creating 25 jobs in the city. Carebrook Partnership Ltd is co-owned by Gerard Loughran, who grew up in Nenagh, Co. Tipperary, and has over 30 years’ experience in the UK and US food sector, and Ray McNamara from Dublin, who has 25 years’ experience in the Irish food industry, including ownership of Ann’s Bakery. PLMA’s 2022 World of Private Label trade show takes place in Amsterdam on May 31 and June 1, where private label suppliers will finally be able to show their best and newest products in person. The show will have 2500 exhibiting manufacturers from 70 countries, 50 national and regional pavilions from 34 countries, 1000+ exhibitors of sustainable products, 600+ products selected for and displayed in New Product Expo, and more than 60 private label ranges from retailers across the world in the PLMA Idea Supermarket, as well as showcasing the winners of PLMA’s International Salute to Excellence Awards. For more information, visit www.plmainternational.com.
KEVIN KEATING “ PRESIDENT OF APPEALS “
Tour 2De 202 Grocer
600 KM CYCLE OF IRELAND PROUDLY SPONSORED BY BARILLA PLEASE SUPPORT THROUGH GOFUNDME.COM JUST SEARCH TOUR DE GROCER
Brewed in the UK