42|Retail News|May 2020|www.retailnews.ie
Ice Cream
The ice guys!
Ireland’s appetite for ice cream remains undiminished, as consumers continue to indulge in their favourite frozen treats. IRISH consumers adore ice cream, no matter how bad the weather is. That said, the recent spate of sunshine and high temperatures won’t have hurt at all, as consumers treat themselves to their favourite frozen desserts for a little ‘me time’ amid the chaos that the Covid-19 pandemic has wrought in our lives. Recent years have seen the rise of low calorie and dairyfree ice cream, with consumers’ desire for healthy products fuelling demand for these categories. That said, Unilever Ireland Ltd continues in its position as the dominant player in ice cream and frozen desserts, according to the latest report into the sector from Euromonitor International, with its Magnum, Cornetto and Ben & Jerry’s brands remaining the best sellers in the country. The multinational player continues to demonstrate its ability to react rapidly to changing trends and demand. This year has been a strange one, with the Covid-19 pandemic affecting every aspect of Irish society, but the ability to treat oneself and one’s family to some frozen delights has become a crucial part of the ‘new normal’ for many consumers across the country. We highlight some of the new products, guaranteed to get consumers excited in the ice cream category.
Freddo Family favourite Freddo is hopping down the ice cream aisle as Froneri launches the new Cadbury Freddo Sandwich. Made from Cadbury chocolate ice cream, sandwiched between two Freddo-faced cocoa biscuits, this lip-licking treat is perfect for those shared family moments and what’s more, each sandwich is under 100kcals. The launch capitalises on a much-loved family favourite, while marking the first sandwich in the Cadbury ice cream portfolio. Ideal for celebrating everyday moments as a family, the Freddo Sandwich provides a tasty treat that kids will love. And, with four different faces to find, they’re fun for everyone. “The Freddo Sandwich is the perfect treat for little ones,” explains Shane Guest, Country Manager, Froneri Ireland. “We’re really seeing an increase in ice cream as an everyday treat being driven by simple formats, size and ease of consumption, in addition to price, which is why we’re excited to reveal this latest offering which appeals to our mum audience so effectively.”
The new Cadbury Freddo Sandwich ice cream from Froneri Ireland: less than 100kcals in each one.
