The must-stock Lindor Treat Bar

Lindor Treat Bar: the epitome of indulgence

The must-stock Lindor Treat Bar offers consumers “a moment of bliss wherever you go”, and is available in a slim stick format and a convenient multipack.

available are the Lindor Milk and Orange Multipacks, the same slim stick packaging but in a convenient multipack

Lindor Treat Bar in a slim stick format, it is the perfect on-the-go treat and is available in three delectable flavours: the classic Lindor milk recipe, the irresistibly smooth melting mint filling and a zesty orange flavoured milk chocolate.

NOW worth over €2m in RSV, the smooth melting Lindor Treat Bar is Ireland’s number one premium chocolate countline and is a proven must stock range for retailers this year (Source: Nielsen Scantrack MAT, Snacking Countline Market, to March 22, 2020). Available in a slim stick format, it is the perfect on-the-go treat and is available in three delectable flavours, the classic Lindor milk recipe, the irresistibly smooth melting mint filling and a zesty orange flavoured milk chocolate for those looking for something with a little twist, each flavour promising to be a “blissful” experience on consumer taste buds.

format, perfect for filling lunch boxes or as a little picnic treat while consumers are out and about. The Lindor Multipack is available in all leading retailers and retails at €2.69. The Lindor Treat Bar 38g range retails at €1.29 and is available nationwide.

Magical multipacks

Following on from the success of the Lindor Treat Bar range, also

Care and passion in every bar

Lindt Lindor is the epitome of indulgence as it creates a moment of escape and relaxation in a consumer’s busy day - a smooth melting ‘me moment’. The tempting Lindor Treat Bars are a product of the care and passion that Lindt’s Swiss Master Chocolatiers put into creating each and every recipe. With a selection of flavours to choose from, consumers can treat themselves to a moment of bliss wherever they go with the Lindor Treat Bar!

The Lindor Treat Bar range is also available in Lindor Milk and Orange Multipacks, the same slim stick packaging but in a convenient multipack format.

The ice guys!

Ireland’s appetite for ice cream remains undiminished, as consumers continue to indulge in their favourite frozen treats.

IRISH consumers adore ice cream, no matter how bad the weather is. That said, the recent spate of sunshine and high temperatures won’t have hurt at all, as consumers treat themselves to their favourite frozen desserts for a little ‘me time’ amid the chaos that the Covid-19 pandemic has wrought in our lives. Recent years have seen the rise of low calorie and dairyfree ice cream, with consumers’ desire for healthy products fuelling demand for these categories. That said, Unilever Ireland Ltd continues in its position as the dominant player in ice cream and frozen desserts, according to the latest report into the sector from Euromonitor International, with its Magnum, Cornetto and Ben & Jerry’s brands remaining the best sellers in the country. The multinational player continues to demonstrate its ability to react rapidly to changing trends and demand. This year has been a strange one, with the Covid-19 pandemic affecting every aspect of Irish society, but the ability to treat oneself and one’s family to some frozen delights has become a crucial part of the ‘new normal’ for many consumers across the country. We highlight some of the new products, guaranteed to get consumers excited in the ice cream category.

Freddo

Family favourite Freddo is hopping down the ice cream aisle as Froneri launches the new Cadbury Freddo Sandwich. Made from Cadbury chocolate ice cream, sandwiched between two Freddo-faced cocoa biscuits, this lip-licking treat is perfect for those shared family moments and what’s more, each sandwich is under 100kcals. The launch capitalises on a much-loved family favourite, while marking the first sandwich in the Cadbury ice cream portfolio. Ideal for celebrating everyday moments as a family, the Freddo Sandwich provides a tasty treat that kids will love. And, with four different faces to find, they’re fun for everyone. “The Freddo Sandwich is the perfect treat for little ones,” explains Shane Guest, Country Manager, Froneri Ireland. “We’re really seeing an increase in ice cream as an everyday treat being driven by simple formats, size and ease of consumption, in addition to price, which is why we’re excited to reveal this latest offering which appeals to our mum audience so effectively.”

DELICIOUS CHOCOLATE ICE CREAM SANDWICHED BETWEEN YUMMY CHOCOLATE BISCUIT. DELICIOUS CHOCOLATE ICE CREAM SANDWICHED BETWEEN YUMMY CHOCOLATE BISCUIT.

Froneri Ireland has created a winning formula with the Oreo Stick Sandwich ice cream, coated in Cadbury chocolate.

Oreo Stick Sandwich Ice Cream

Think of Oreo, the coolest brand in ice cream, in its delicious sandwich format which is already a best-seller. It doesn’t get much better, right? Wrong! Froneri has only gone and combined Oreo with much-loved Cadbury to create the Oreo Stick Sandwich, which features vanilla cookie ice cream sandwiched between two tasty Oreo cookies, which are then coated in delicious Cadbury chocolate and placed on a handy stick. It’s as playful as Oreo and as indulgent as Cadbury, creating a winning combination, not only given that indulgent sticks are the biggest sector within the category, but the Oreo Stick Sandwich introduces a new level of innovation into the market with its unique concept. And, at only 185kcal per stick, it’s set to get hearts racing across Ireland. “With the Oreo ice cream sandwich being such a hit, we wanted to see what else we could do to excite Oreo fans,” reveals Shane Guest, Country Manager, Froneri Ireland. “The new Oreo Stick Sandwich is a sector-changing launch, which appeals to a wide target audience given the combination of brand recognition, indulgent taste combinations and ease of enjoyment.”

Smooch

Smooch, from Dairyglen Ltd, one of Ireland’s leading real dairy soft service ice cream concepts, is still serving communities across Ireland, and with the demand for the brand growing continually, the in-store queues that a Smooch Parlour typically generates were Dairyglen’s primary concern during the current pandemic. “Ice cream is one of the most frequent consumer purchases in the forecourt retail environment, making it a priority for us to develop new ways for retailers to stay open,” revealed Alexandra Smith, Brand Manager, Smooch. “After queuing for the last 40 minutes, I’m definitely rewarding myself with an ice cream,” as one customer said to Paul Lynam of Lynam’s Fine Foods. Dairyglen introduced a host of measures to adapt to the challenges of the Covid 19 pandemic, including:

• Smooch Take-Home OrderForms “We developed our new take-home menus to combat instore queuing and encourage an online ordering system,” Alexandra notes. Made to allow customers to order from the comfort of their own home, this allowed retailers to maintain a safe two-metre distance between customers at all times, keep their store queue-free and keep their sales up. “With fun and creativity both core aspects of the Smooch brand, we incorporated a quirky format to make this process as exciting as possible for children and adults alike,” Alexandra explains.

Dairyglen developed new take-home menus to combat instore queuing and encourage an online ordering system for their Smooch soft serve ice cream concept.

• Smooch ParlourSafety Screens The introduction of screens has helped encourage a contactless sales environment for customers. “Working closely with retailers, we listened to feedback and have refined this offering to allow for a quick and efficient, click-fit PPE screen protection that can be simply fitted in minutes by you,” Alexandra reveals.

• Offsite store monitoring Dairyglen’s remote 4D dial-in system meant social distancing was not an issue for its team. “With remote access to our retailers’ ice-cream machines at any time, from anywhere, we remained in control whilst you stayed supported,” according to Alexandra. “Managed solutions have always been Dairyglen’s key focus, making the process of adapting to life during a pandemic that much easier. With over 30 years of experience in this industry, challenging the status-quo is deep-rooted in our DNA.

“Innovation has always played a central role in how Dairyglen does business; for 30 years, we have paved the way for soft-serve ice-cream in the retail environment. “Adapting to this ‘new normal’ meant an immediate focus on operational excellence,” she continues. “With a team of expert technicians and food safety professionals, we quickly prioritised effective solutions to allow retailers the opportunity to continue to sell ice cream safely. Ice cream season is approaching and people still need a reason to smile. Contact us today to start selling ice cream today.” For more information, visit Mysmooch.ie or Dairyglen.ie, call (01) 2865000 or (021) 4533861, or email info@dairyglen.ie.

Magnum

Magnum, the premium ice cream brand, has launched Europe’s first ever Ruby chocolate covered ice cream in Ireland. Magnum Ruby is made with Ruby cocoa beans, the fourth variant of chocolate, and gives pleasure seekers the opportunity to indulge in a completely new ice cream taste experience, with its stunning natural pink hue making it the ultimate romantic indulgence. A superior ice cream experience, Magnum Ruby combines an indulgent velvety ice cream, enriched with a luscious raspberry sauce swirl and coated in Magnum’s signature cracking Ruby couverture chocolate. “Magnum Ruby is a superior ice cream experience and Magnum is excited to bring this innovation and authentic Ruby chocolate experience to the Irish market,” said Magnum Ireland Brand Manager, Karen Murphy, at the launch. “The new Magnum Ruby is a decadent union of Ruby couverture chocolate and Magnum’s indulgent velvety ice cream and offers pleasure seekers the ultimate luxury ice-cream, offering a really unique and completely new ice-cream experience.”

The most extraordinary chocolate discovery in the last 80 years, Ruby chocolate was in development since 2004 and finally unveiled in 2017 by Barry Callebaut, a Belgian–Swiss cocoa company, officially taking its place as the fourth type of chocolate after Dark, Milk and White. Ruby chocolate is neither bitter, milky nor sweet, but instead delivers a perfect balance of fresh berry fruitiness and luscious smoothness, introducing the nation to an ice cream taste experience like no other. Expertly crafted by master chocolatiers using only premium quality ingredients and responsibly sourced Ruby cocoa beans, Magnum’s unique crafting process enhances the unique pink colour tone and naturally present berry flavour, unlocking a new dimension of taste. The new range is brought to life through eye-catching, ruby- coloured packaging, featuring intricate gold foil detail.

Magnum Ruby combines an indulgent velvety ice cream, enriched with a luscious raspberry sauce swirl and coated in Magnum’s signature cracking Ruby couverture chocolate. Häagen-Dazs creates ‘Caramel Royale’ inspired by 007

HÄAGEN-DAZS recently collaborated with Sipsmith to create ‘Caramel Royale’, inspired by the iconic James Bond film, Casino Royale. Häagen-Dazs and Secret Cinema recently presented the critically-acclaimed Bond movie as part of the Secret Sofa home entertainment series, where audiences can create their own unique immersive cinema experiences in collaboration with luxury ice cream brand Häagen-Dazs, to tie in with its new ‘‘HäagIndoors’’ initiative. An alternative to the classic dry Martini, try the new bespoke creation ‘Caramel Royale’, a collaboration between Häagen-Dazs and Sipsmith, is a luxurious medley of Häagen-Dazs Salted Caramel ice cream enjoyed with Sipsmith London Dry Gin, the perfect sweet spot for an indulgent #HaagIndoors movie night in.