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May 2008
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S T O N E H O U S E PRESENT LARGEST SINGLE DONATION TO OUR LADY’S HOSPITAL, CRUMLIN
■ inside view
€500,000 Raised for Life Saving Equipment and Relaxation Suite
Sunny Disposition Since May 1, it’s officially summer here in Ireland and, let’s be honest, it hasn’t been that bad so far. With the experts predicting a warm and dry summer, it should at the very least be an improvement on last year’s rain-fest. Summer brings a wealth of profit opportunities for retailers, and not just in terms of seaside stores. The Irish consumer is embracing barbecue culture and al fresco dining, alongside a general move towards lighter, healthier products over the summer months.
Stonehouse, Ireland's leading independent wholesale group and owner of Homestead today presented a cheque to the value of €500,000, as part of Homestead's 'Home from Home' campaign pledge to The Children's Medical & Research Foundation, Our Lady's Children's Hospital, Crumlin. In January 2007 Stonehouse pledged to raise €500,000 for special diagnostic equipment and a “Home from Home” area for the parents of the children in the hospital. Since then members of the Stonehouse Group have tirelessly raised money in a variety of ways from special auctions, golf classics, fashion shows and sponsored walks.
With this in mind, this month’s RETAIL NEWS provides its guide to stocking for summer, including everything from those barbecue essentials (Page 28) to salad dressings, mayos and pickles (Page 36), while our comprehensive Summer Drinks special (Page 43-76) covers all the muststock brands across wines, spirits, beer, cider, soft drinks, juice and bottled water. Meanwhile, retail consultant Karen Meenan examines some of the big changes in the newsagency, including the merger of Eason and Menzies to form EM News Distribution, and what these mean for the retailer (Page 18), Carmel Linnane advises on the effects of divorce on the family business (Page 77), while barrister-at-law Cormac O Neill writes on the implications of the Company Law Consolidation Bill for directors and owners of retail businesses in Ireland. Finally, Gary Comiskey, Senior Manager, Enterprise Risk Services, Deloitte, warns that all companies who process card transactions need to ensure that they are compliant by the end of the year (Page 86).
“Celebrating 50 Kathleen Belton, Editorial & Marketing Director.
years serving the Irish grocery trade.”
Managing Director: Fergus Farrell Editorial & Marketing Director: Kathleen Belton, email: kathleenbelton@tarapublishingco.com Editor: John Walshe
johnwalshe@tarapublishingco.com
Chief News Reporter: Pavel Barter
Wine Correspondent: Jean Smullen
Financial Correspondent: Carmel Linnane
Advertising Manager: Aaron Stewart
Advertising Executive: Rory O’Connor, David Kelly
T A R A Published by: Tara Publishing Co. Ltd., Poolbeg House, 1/2 Poolbeg Street, Dublin 2. Tel: (01) 2413095. Fax: (01) 2413010. ISDN: 01 2413050 Web: www.retailnews.ie Email: retailnews@tarapublishingco.com Subscription to Retail News: €110 plus VAT Email: tracy@tarapublishingco.com Origination by: Rooney Media Graphics
Pictured at the presentation were Lorcan Birththistle, CEO Our Lady's Hospital, Crumlin, with Janice Gibney, Product Manager Homestead, Paddy Shortall, Chairman Stonhouse and Tom Shipsey, CEO, Stonehouse.
State is a brand new Irish monthly magazine
Speaking at the presentation, Tom Shipsey, Chief Executive with emphasis on in-depth of the music and of Stonehouse, spoke of hiscoverage delight at enormous success of their fundraising initiative. He said "We are popular culture, as well as strong visual impact. overwhelmed at the level of response by everyone to this initiative from our members, staff, retailers and customers. We point set thewhere bar high by pledging to raise State is the commercial music €500,000 and today marks the uncountable hours of magazines cross with specialist titles, planning and dedication by everyone involved to hit our We are that also treats very proud to be donating the largest a target. publication all genres and styles with sum of money ever given to the hospital through a single enthusiasm, knowledge and superb presentation. fundraising venture.” Receiving lauded the €500,000 Chief Executive of The Already by Thecheque, Irish Times, The Sunday Children's Medical & Research Foundation David Doran, Business The Sunday Times, The Examiner expressed Post, his gratitude for the commitment shown by Stonehouse. “We are so proud accept this and Irish Independent, andtofeatured oncheque Todayfrom Stonehouse and we thank them for their hard work and FM, Phantom, Spin, Galway Bay FM and Spin dedication to the children over the past 18 months. This South-West, a quality titleequipment which isand a €500,000 will goState to fundisnew diagnostic relaxation suite for parents of intensive care patients to generating serious interest amongst Ireland’s meet other parents in a tranquil environment which will public and is guaranteed bemagazine-loving referred to as the Home from Home Homestead suite”.
Printed by: Graham & Heslip
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Contents May 2008
News 4 New Alcohol Proposals Welcomed.
5 Inflation Threatens Food and Drink; Dunnes Wins Court Case; Jameson a Brand Apart. 6 Tesco’s Growth Continues in Ireland; SuperValu Store of the Year.
7 Consumer Liaison Panel Membership Announced; Big Four UK Supermarkets Under Fire; MEAS Slams Liquor Promotions.
Company Law Consolidation Bill for directors and owners of retail businesses in Ireland, by Cormac O Neill, Barristerat-law.
43
Summer Stocking 28 The hot products to
Shelf Life 92 All the latest news and gossip from the trade.
stock this sunny season across Barbecue, Salad Dressings, Mayos & Pickles, and many more.
28
8 FSAI Advises on Food Labelling; Musgrave Group Announces Record Profits.
that it makes sound financial sense to have an exit plan in place for a family business in case of marital breakdown.
Shop Profile 16 Tony Roddy’s XL Stop &
Summer Drinks 43 The beverages guaran-
Shop store in the centre of Dundalk is a prime example of modern urban convenience retailing.
teed to fly off your shelves this summer in wines, beers, cider, soft drinks, juice, bottled water and spirits.
Money Matters 77 Carmel Linnane argues
Regulars 12 Industry News. 41 Drinks News 90 What’s New
Forecourt Focus 84 Kevin Frayne’s MACE/Maxol forecourt in Enniscorthy, Co. Wexford, has undergone a dramatic transformation, and is already reaping the rewards.
10 Profits Rise at ADM Londis; Mars Purchases Wrigley.
Karen Meenan’s Top Tips 18 Retail consultant Karen
Company Law 88 The implications of the
Meenan looks at the changes which are taking place across the newsagency, including the effect of the merger between Eason and Menzies to form EM News Distribution.
Payment Card Security 86 While security requirements within the payment card industry have been developing for a number of years, 2008 is the deadline for companies to achieve compliance with card payment security standards.
Sectoral Reports 20 Snack Foods 28 Summer Stocking – Barbecue 36 Summer Stocking – Salad Dressings, Mayos & Pickles
43 Summer Drinks – Wine 50 Summer Drinks – Beer 58 Summer Drinks – Cider 60 Summer Drinks – Soft Drinks
64 Summer Drinks – Bottled Water 70 Summer Drinks – Juice 72 Summer Drinks - Spirits 79 Tobacco & Tobacco Requisites
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New Alcohol Proposals Welcomed THE government has announced new proposals for tackling binge drinking, which are likely to put caps on opening hours for alcohol off-sales. Amongst proposals in the draft legislation of the Intoxicating Liquor/Public Order Bill 2008 is the suggestion that off-sales should be only granted between 10:30am and 10:00pm The proposals are a result of the findings of the new Alcohol Advisory Group, a government body established to study the sale of alcohol in Ireland, and how it might be streamlined in order to tackle problems of alcohol abuse. The Report, which was presented to former Justice Minister Brian Lenihan TD, addressed the increased visibility and availability of alcohol, particularly in premises engaged in off sales. “I wouldn’t say that we’re pleased with the proposals, but we were very unhappy with the situation as it existed beforehand,” NOffLA spokesperson Cathal McHugh told RETAIL NEWS. “We were unhappy with the legislation that was introduced in 2000, allowing for the greater availability of alcohol, and we did not approve of the removal of the ban of below cost selling. At each juncture, we put our hand up and said this is a bad idea: alcohol is a special product that needs to be treated separately and sold responsibly. I think the penny has finally dropped with the Government.” One of Ireland’s leading drinks distributors GWL Group (Galvins Wholesale Ltd) have welcomed the Government’s proposals, with Managing Director Tom Desmond noting that the proposals will go a long way towards ensuring the responsible sale of alcohol in Ireland. However Desmond, whose GWL Group includes the Carry Out Off licence franchise, said that in some areas the Government has not gone far enough. “While we broadly welcome the initiatives contained in the Bill, we argued strongly that a ban on belowcost selling was also vitally important to combat abuse.” Desmond went on to argue that “the 4
Tom Desmond, Managing Director, GWL Group (Galvins Wholesale Ltd).
last number of years has seen a free-forall approach which needed to be addressed. This Bill goes some of the way to addressing it, but not far enough when it comes to the promotion of below-cost selling.” He also expressed concern “as to exactly when the new measures on segregated alcohol and dedicated tills are going to be put into place for existing premises.” At the launch of the legislative proposals, former Taoiseach Bertie Ahern, said: “The State has a key role to play in ensuring that licensing laws and public order legislation is adequate and effective… The draft Bill published today is a concrete example of the Government’s determination to do its part in changing attitudes to alcohol consumption.” The industry has largely reacted favourably. The Drinks Industry Group of Ireland said it would study the proposals, while NOffLA spokesperson Cathal McHugh added the Draft Bill was an essential component in changing attitudes towards alcohol sales in Ireland. Furthermore, the restriction on off-licence opening hours was not a problem as long as “they are applied across the board”. The change in opening hours, however, is likely to lead to a change in con-
sumer purchasing behaviour. This will be a particular issue in supermarkets and convenience stores, where shoppers who make their weekly purchases in the morning may have to change their schedules. The proposals suggest that offlicences that sell wine, which currently obtain their licenses from the Revenue Commissioners, may require a District Court certificate in the future - and the granting of this certificate will be subjected to more scrutiny than before. Also, the recommendations suggest that “alcohol products must be displayed and sold in supermarkets, convenience stores, etc. in a specified area which is structurally separated from the rest of the premises (where separation is not possible, alcohol products must be displayed and sold from behind a counter)”. The proposals also recommend “test purchasing of alcohol products”, whereby Gardaí will be allowed to send underage people into off-licenses to see whether or not proprietors are flouting laws. Should the legislation come into practice, there will also be a restriction on promotions and discount sales, “whether by individual licensees or any other person, e.g. promotions organised centrally by supermarket multiples”. There are also likely to be regulations prohibiting “events or activities which are intended or likely to encourage excessive consumption of alcohol”. According to the Department of Justice, the bill is likely to be enacted before the Oireachtas takes its summer break. Fine Gael, however, have claimed that there is a loophole in the new laws that allow consumers to purchase discount alcohol from supermarkets with their loyalty cards. Fine Gael Front Bench Spokesman, Denis Naughten TD, said: “The Minister's long-awaited legislation will create new offences of advertising and promoting alcohol at reduced prices or free of charge, when purchasing a quantity of alcohol. However, this would not prevent a person buying alcohol at the correct price, and then having cash or a discount returned to them at a later date on their supermarket loyalty card.”
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Inflation Threatens Food and Drink RISING food inflation is threatening to put a stranglehold on retailers, as well as farmers, food processors, and consumers. Figures released from the Central Statistics Office for the month of March have revealed a sharp increase in the cost of milk, meat and fish products: food inflation for the month rose 0.9%, bringing annual food inflation to 9.3%. In 2007, inflation was 4.9%, but the price of basic foodstuffs shot up, by up to 52%. In December of last year, the price of a loaf of white bread rose 28%, to €1.36, a rise of 25.6% in the space of a year. The price of a litre of milk, meanwhile, increased from 85c to €1.01, a 19.2% increase, while butter is up 62%, and the price of rice is at its most expensive yet on the international market. Paul Sweeney, Economic Advisor to the Irish Congress of Trade Unions, has expressed his concerns at the inflation figures, while Michael Bell, Executive Director of the Northern Ireland Food and Drink Association, recently told the sixth Northern Ireland Food and Drink Outlook Forum in Antrim that the Republic can expect a “worst case scenario” of a 20% inflation rate in 2008. The problem, however, is worldwide. United Nations Secretary General Ban Ki-moon has spoken of a “real global crisis,” which requires concerted action to remedy. Food prices fell for the last 15 years, but have started to spiral in recent times. This can be attributed to
the growth in world demand, climate change, and also the rising cost of oil. Indeed, oil has increased from around $23 a barrel in 2003 to its current rate of $100. This, in turn, has led to a demand for biofuel: a far more profitable area of farming than traditional grain. Grain is the core ingredient of the food industry. Not only is it used in the production of bread, but most meat categories are fed on grain, while beer and whiskey brands rely on the crop as part of their raw materials.
Dunnes Wins Court Case IRISH retail giant Dunnes Stores has won a case taken against the Ilac Shopping Centre in Dublin. Dunnes, which has had an outlet in the centre since 1989 as part of a 145-year lease, had applied for the opening of a “high quality food hall and wine store” at the branch, but was refused permission by the Ilac’s owners, Irish Life Assurance plc and Joseph O’Reilly. Justice Frank Clarke found that
the Ilac owners “unreasonably withheld consent”, although he appeared to lay blame at the door of O’Reilly, as Irish Life played a “limited role in the decision making process”. Dunnes claimed that the refusal cost them €10m. The Ilac Centre’s woes are not over, however, as fast food giant McDonald’s reportedly launched legal action against both Irish Life and Joseph O’Reilly earlier this year.
Compounding the problem are three years of failed wheat crop in Australia, due to drought, and the subsequent rising cost of grain, a burden on Europe, which is only 23% self-sufficient in the grain stakes. While the strength of the euro is likely to give the Irish economy some support in the current climate, rising food inflation is still predicted to reach double digits in 2008, knocking back on the bottom line of retailers and consumers alike.
Jameson a Brand Apart IRISH whiskey has been given a boost with Jameson’s 13.8% rise in global volumes in 2007, representing sales of 2.5m cases. These figures put the brand, owned by Irish Distillers, into the Top 40 worldwide premium spirit brands. At number 38, Jameson is four places up from its 2006 performance. Kieran Tobin, of Irish Distillers, was quoted in the Irish Independent as saying: “We've been in the top 100 since 1996, joining somewhere in the high 90s, so it's a really big thing for us to get into the top 40.” 5
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Tesco’s Growth Continues in Ireland TESCO’S growth in the Irish market continues at a fast pace, as the supermarket giant has announced a growth of 9.8% in its business in the financial year ending February 2008. This marks a sales increase of €267.6m to a total of €2995.1m for the year. “The results reflect continued progress for the business on all fronts, resulting in the creation of 800 new jobs during the year,” said Tony Keohane, Chief Executive of Tesco Ireland. “We are confident of continued growth for the year ahead.” The retailer was buoyed by six store
openings during the year. These consisted of Abbeyfeale (Co. Limerick), Coonagh Cross (Limerick), Claremorris (Co. Mayo), Westport (Co. Mayo), Castlepollard (Co. Westmeath) and Camden Street (Dublin), leading to a total of 101 Tesco stores across the country by the end of 2007. During the year, Tesco also opened two large replacement stores, and made seven major store extensions. Three new Tesco Express stores opened and three petrol stations were added to existing outlets. In its report, Tesco attributed its strong sales performance to growth
across its food categories, “including fresh produce, meat, bakery and grocery products”. There was also sales growth in non-food categories, such as clothing, hardware and household products. The retailer experienced sales of €26.7m in its online shopping service, while its new mobile phone service, Tesco Mobile, has been flourishing since launching in October 2007. This year, Tesco plans to open 16 new stores, comprising 12 supermarkets and four Tesco Express stores. Keohane has said that he considers the Munster region a specific focus for new openings.
SuperValu Store of the Year RYAN’S SuperValu, Grange, Co. Cork was awarded the SuperValu of the Year national title for 2008 at the Group’s annual conference. The SuperValu national title was presented to store owner Liam Ryan by Prime Time presenter, Miriam O’Callaghan, Donal Horgan, Managing Director, SuperValu and Ciaran Levis, Sales Director, SuperValu, along with Ray Nulty, Director Enterprise Markets, from competition sponsors, Eircom. All 187 SuperValu stores throughout the Republic of Ireland are assessed for the Store of the Year competition by independent competition judge, Professor Paul Freathy from the University of Sterling, Scotland. These audits focus on customer care, store presentation, fresh offering, product range, operational standards, store hygiene, local marketing and community involvement. Commenting on the award, Professor
Freathy said, “Ryan’s SuperValu, Grange, is certainly a worthy winner of the prestigious SuperValu of the Year 2008 title. Perfectly located in the busy suburb of Grange, this store performed strongly across all categories. The SuperValu ethos of ‘Real Food, Real People’ is brought to life across all aspects of this store, providing its customers with a unique and positive shopping SuperValu of the Year 2008 Award winner Liam experience. Ryan’s focus on supporting local suppliers and Ryan, Ryan’s SuperValu, Grange, Cork, is pictured with his winning team, Roger Scollard, June being an integral part of the Sherlock and Sean Lyons. community through its work perfect example of a supermarket that with community organisations and its ticks all the boxes in terms of its cusextensive sponsorship of local sports tomers’ requirements. The award is a clubs must be commended.” testament to the hard work and absolute Congratulating Ryan’s SuperValu, commitment to customer service on the Donal Horgan, Managing Director, part of the management team and staff.” SuperValu, said, “Ryan’s SuperValu is a
Diageo Unveils €650m Brewing Investment DIAGEO is to make a capital investment of €650m in a new world-class brewing centre of excellence in Ireland to support the growth and development of its global beer business. Under the investment proposal, the St James’s Gate brewery will be upgraded and consolidated to produce Guinness primarily for the Irish and British markets. Also, a new brewery 6
will be built on a suitable site close to Dublin, which will be completed in 2013, resulting in the closure of Diageo’s Kilkenny and Dundalk breweries, while operations at Diageo’s Waterford Brewery will be streamlined as part of the re-organisation, resulting in some reduction in output. The Belfast packaging facility is unaffected by these developments.
The announcement was warmly welcomed by the Tánaiste and Minister for Enterprise, Trade and Employment, Mary Coughlan TD, who noted, “This is a major investment that secures the future of brewing in Ireland. I also welcome the company’s intention to retain and upgrade the St James’s Gate brewery which is of great historic significance to Dublin.”
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Consumer Liaison Panel Membership Announced THE former Minister for Agriculture, Fisheries and Food, Mary Coughlan TD, recently announced the reconstitution of her Department's Consumer Liaison Panel (CLP). Minister Coughlan said that she has considered the operation of the Panel in the past and has decided to widen its membership in order to maximise the level of input and feedback into the activities of the Department, particularly with regard to the increased Former Minister for Agriculture, Fisheries and Food, Mary Coughlan TD, is pictured with the Chairman attention on food production of the Consumer Liaison Panel, Mark Cagney. and agri-environmental The Minister said her intention was matters. that the Panel will meet at least every “The Consumer Liaison Panel has three months to raise issues of consumer been engaged in very effective work on concern directly with the Department behalf of the consumer since it was and to be briefed on current Department established in 2002,” Minister Coughlan activities. The term of the new Panel noted. “In order to ensure that my will be two years. Department remains receptive to the The Consumer Liaison Panel repreviews of consumers, especially having sentatives are: Mark Cagney, regard to the fact that the consumer is Chairman; Kenny Jacobs, Tesco; Valerie now at the centre of policy for the develRice, Superquinn; Tara Buckley, RGDAopment of agriculture and food, I have TA Director General; Gerry McCormack decided to reconstitute the Panel.” SIPTU; Richard Donoghue, Consumers' Minister Coughlan added that the Association of Ireland; Carmel Dawson, terms of reference of the Panel are to Irish Countrywomens Association; Andy liaise on general consumer and client Irving, Department of Agriculture, issues in relation to the activities of Fisheries and Food; and five Minister’s the Department of Agriculture, nominees: Maeve Dineen, John Fisheries and Food and to comment on McGrath, Maírín Uí Chomáin, Jackie the flow of information both to and Spillane and Gary Brown. from the public.
MEAS Slams Liquor Promotions AN Independent Complaints Panel has found two Irish liquor license holders to be in breach of the ‘MEAS Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks’. The Panel focused its attention on a venue’s promotional poster that advertised “supersoakers” – water pistols that spray alcohol into the mouths of patrons – and another outlet that used the word “twisted” in an alcohol promotion. According to Fionnuala Sheehan,
Chief Executive of MEAS, these incidences illustrate the fact that liquor licensees must take responsibility for drinks promotions run by third party promoters in their premises. “The license holder is the party required to adhere to the Liquor Licensing Laws and retains that responsibility, irrespective of any arrangements involving third parties on, or in relation to, the premises for which the license is granted,” she said.
Big Four UK Supermarkets Under Fire ENVIRONMENTAL group Friends of the Earth has called for the UK Competition Commission to install a supermarket watchdog to ensure that the “big four” supermarkets treat their suppliers in a fairer manner. The call was made in light of the Commission’s report on the UK supermarket industry, which comes on foot of two years of research. “Urgent action is now needed to end the unfair treatment of farmers and suppliers,” said Sandra Bell, supermarkets campaigner for Friends of the Earth. “These remedies cannot be left up to the supermarkets to weaken, then sign up to. The supermarket watchdog needs to be appointed by Government and it needs teeth. “The Commission’s report misses the opportunity to support local shops and choice: its competition test does not go far enough to stop the Tesco takeover and the Commission has done nothing to recreate vibrant shopping communities for local people.”
Planning Ahead TESCO’S impressive expansion plan will be including Summerhill, Tramore, where the retail giant is set to open a new store in October 2008. The outlet, costing €12.5m, is reported to be Ireland’s first ecofriendly store, using “45% less energy than a supermarket of a similar size”. As a result, the store is predicted to save 420 tonnes of CO2. Meanwhile, size matters at Mitchelstown, County Cork, where German discounter Aldi has been granted planning permission for a €100m regional distribution centre. The hub will service Aldi stores in Cork, Kerry, Limerick, Tipperary and Waterford.
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FSAI Advises on Food Labelling THE Food Safety Authority of Ireland (FSAI) has published a new guidance leaflet for the food industry to provide clarity on the legal requirements for the labelling of food. It will be of particular interest to food manufacturers, importers and wholesalers. The guidance leaflet is available in English, as well as nine other languages, including Arabic, Latvian, Lithuanian, Polish, Russian, Simplified Chinese, Traditional Chinese, Ukrainian and Urdu, reflecting the multicultural nature of the Irish food industry today. This is the first time that an FSAI guidance leaflet has been made available in so many different languages. The leaflet is available on the FSAI website or from the Food Safety Authority of Ireland Advice Line on 1890 33 66 77. “Food businesses should provide sufficient information, accurately and clearly, to enable consumers to select products according to their needs; to store and prepare them appropriately and to consume them safely,” noted Jeffrey Moon, Chief Specialist Environmental Health, FSAI. “Labels must be clear, accurate and unambiguous. They must not make misleading or false claims. In addition, food labels in Ireland must be in English. A second
ed to retain its optimum condition. A use by date is required for foods that are highly perishable and after a short period may pose a threat to human health. A label should also outline any special storage conditions so that consumers can maintain the quality of the product and instructions for use. The following mandatory information must appear on the packaging or label of pre-packaged foodstuffs:
Jeffrey Moon, Chief Specialist Environmental Health, FSAI.
language, including Irish, may be used, but English must always be used.” Legally, there are a number of different pieces of information that must be included on all labels. The name of the food must be stated in order to inform the purchaser of the true nature of the product. A list of ingredients is compulsory on all products, with ingredients listed in order of weight. The net quantity of the foodstuff must also be included. Date of minimum durability, must be included on the label; a best before date being the date up to which a food product can reasonably be expect-
1 Name under which the product is sold; 2 List of ingredients and declaration of allergens; 3 Quantity of certain ingredients; 4 Net quantity; 5 Date of minimum durability; 6 Any special storage instructions of conditions of use; 7 Name or business name and address of the manufacturer or packager, or of a seller in the European Union; 8 Place of origin of the foodstuff if its absence might mislead the consumer; 9 Instructions for use where necessary; 10 Beverages with more than 1.2% alcohol by volume must declare their actual alcoholic strength.
Musgrave Group Announces Record Profits MUSGRAVE Group has announced its ninth year of consecutive profit growth for the year ended 31 December 2007. Sales were €4.9 billion, up 6% on 2006, while profit before tax increased by 16% to €94m and net debt reduced by €90m to €96m. Commenting on the performance for the year, Chris Martin, Group Chief Executive, Musgrave, said, “We delivered a satisfactory set of results for 2007 with retail and wholesale sales increasing. Through our strategy of developing our business for the long-term, we have worked hard with our retail partners to develop strong brands and a differentiated offer to which consumers have responded to. “This has resulted in strong sales 8
growth in the Republic of Ireland, while there were also a number of important developments in the United Kingdom. These included the completion of the sale of Budgens stores to independent retailers 12 months ahead of schedule and the acquisition of J&J Haslett in Northern Ireland. Both are important milestones in the development of the business in the UK.” Musgrave Group Finance Director Tim Kenny The development of and Group CEO, Chris Martin, are pictured at Musgrave’s ‘Market Street’ conthe announcement. cept has helped their cash and promised that they will continue to supcarry and delivered foodservice business port the growth and development of our to continue to meet the needs of the cash and carry and delivered foodserindependent retail and growing foodservices business in 2008. vice sector, according to Martin, who
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Mars Purchases Wrigley MARS has purchased Wrigley in a deal estimated at around $23bn in value. The iconic Wrigley brand name, which has been in business for 117 years, will remain intact, insisted Wrigley chairman Bill Wrigley. “In terms of [our] ongoing business, the true value of this transaction arises primarily from enhanced growth opportunities, including the potential for cross-pollination of people, ideas and brands, and significant enhancements of sales, marketing and distribution infrastructures,” he said.
Stubbing Out Price Fixing? SUPERMARKET chains and cigarette manufacturers have been accused of cigarette price fixing in the UK. According to reports, a total of 11 stores – including Tesco, Asda, and Sainsbury’s – alongside Imperial Tobacco, responsible for brands such as Embassy, are being investigated. The Office of Fair Trading is on the case, after allegations that the tobacco firm gave retailers pricing information as to the proposed cost of rival brands. All parties have denied any wrongdoing. Tesco were reported as saying: “We do not believe that Tesco has acted in a way that has harmed consumers and we will make this clear to the OFT.” Imperial Tobacco, meanwhile, said it rejected “any suggestion that it has acted in any way contrary to the interests of consumers”.
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Profits Rise at ADM Londis
Pictured at the release of the ADM Londis plc Annual Results 2007 at their New Group Support Office in Johnstown are Paddy McGarry and Stephen O'Riordan, Joint CEO's, and Leo McCauley, Chairman, ADM Londis plc.
ADM Londis plc has revealed its annual results for the year ended December 31, 2007. Profit before tax increased by 20% to €6.1m, on a wholesale turnover of €371m (up 4.5%). ADM Londis also announced that its shares are now valued at €85.04, an increase of 7% on the April 2007 valuation. The Group added 35 new stores in 2007 and now represents a network of over 370 stores with a combined retail turnover of €761m. Stephen O’Riordan, Joint Chief Executive, ADM Londis plc, said, “2007 witnessed a marked increase in market competition, highlighted by the significant surge in the pursuit of market share by the symbol groups across Ireland. Nevertheless, ADM Londis plc returned excellent results, with steady growth in wholesale sales and group retailers sales, coupled with significant growth in pre-tax profits. “ADM Londis will continue its growth trajectory in 2008 and aims to add an additional 40 new stores over the course of the next 12 months. This growth will be reinforced by our strategic investment arm (ADM Londis Investments Ltd), which has committed over €15m to strategic acquisitions in Connaught and the Midlands during its first 12 months of operation. This store
purchase strategy will continue ADM Londis’s approach of managing store numbers within the Group through the addition of quality innovative retailers and retail outlets.” The Group also recently announced an agreement with Texoil, which will see ADM Londis’s forecourt presence swell to over 100 locations throughout Ireland, positioning the Group to the forefront of forecourt retailing. The Texoil announcement will also result in the creation of an additional 300 jobs and add an additional €50m in retail turnover for ADM Londis over the next two years. Leo McCauley, Chairman, ADM Londis plc, said, “Today’s results demonstrate the continued growth and resilience of both the ADM Londis brand and our retailers. The early indicators are that 2008 will be an even more competitive environment with retailers facing downward pressure on prices, combined with rising interest rates and rising business costs. As a Group, we will continue to meet and match these challenges with continued innovation for both our retailers and consumers alike. We will be shortly rolling out new store formats which will place Londis at the cutting edge of premium retail offerings.”
repak
07/05/2008
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If so, you must comply with newly amended packaging regulations or face prosecution.
MEMBERS FUNDING PACKAGING RECYCLING
Industry News 2
09/05/2008
10:43
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May08Industry News
Sweeney Oil Joins Forces with Esso BLACKSHORE Holdings Limited, the holding company of John Sweeney’s oil, property and hotel interests, has announced that its subsidiary, Fate Park Limited, trading as Sweeney Oil, has entered into an agreement with Esso to rebrand its entire oil distribution and retail business under the Esso flag. Sweeney Oil operates primarily in Connacht and the Midlands and has a network of 20 service stations, operates a fleet of 70 trucks and employs in excess of 200 people. Pictured are Tony Parr, Chairman of Esso Ireland Limited, and John Sweeney, CEO of Blackshore Holdings Limited.
Strong Appetite For SHOP 2008! ORGANISERS Expo Events have announced a massive increase in stand sales for SHOP 2008, Ireland’s primary food and drink exhibition, which takes place at RDS Simmonscourt, from September 29 to October 1. Already 20% ahead on stand sales compared to a hugely successful event last year and with all-new international features on the menu for 2008, Expo Events are urging all food and drink specialists with an interest to sign up fast. Having already announced the involvement of the World Cheese Awards and the Guild of Fine Foods this year, organisers are also highlighting the calibre of exhibitors already confirmed. A number of industry powerhouses have secured their spaces at SHOP, a testament to the value of the event to their business, including Horgan’s Delicatessen, Berryhill, PRM, 18 CEBs, Invest NI and Traditional Cheese Company. Further information on SHOP 2008 can be viewed at www.shopexhibition.com.
Ireland’s Largest Food Festival
Walkers Sensations TV Now Awards
LAUNCHING Terra Madre Ireland 2008, a four-day food festival taking place in Waterford in September this year, were (from left): Alice Waters, International Governor of the Slow Food movement; Darina Allen, Chairperson of Slow Food Ireland; Conor Joyce from Churchtown, Dublin, and Donal Lehane, Chairman of the Terra Madre Ireland organising committee. Terra Madre Ireland 2008 is a oneday, all-island food policy conference and four-day gastronomic festival, hosted by Slow Food Ireland in association with Bord Bia.
PICTURED at the Walkers Sensations TV Now Awards are Walkers’ Marketing Manager Nicky Wells with rugby pundit Ryle Nugent and Today FM presenter Ray D'Arcy. Ryle, seen holding the award for the Most Sensational Irish TV Moment, a new category at this year’s event, collected the award on behalf of ‘The anthems’ playing at Croke Park. The Walkers Sensations TV Now Awards were attended by around 300 of the top names from Irish television and the bestknown British soaps.
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NESTLE LYNCH RETAIL
07/05/2008
11:20
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Industry News 1
09/05/2008
10:39
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May08Industry News
20 Years of Rehab Lotteries REHAB Lotteries celebrated its 20th anniversary recently with a Mardi Gras-style birthday party in St Stephen’s Green. Brazilian dancers and drummers, complete with headdresses and colourful plumes, performed while revellers enjoyed some birthday cake. Partygoers had a chance to win up to €10,000 on Rehab’s ‘Celebrations’ scratch card, which is now available nationwide to commemorate Rehab Lotteries 20th anniversary. Pictured at the celebrations are Angela Kerins, CEO of Rehab and users of Rehab’s services.
Bulmers Light in Fashion BULMERS Light announced their sponsorship of the Limerick School of Art and Design Final Year Fashion Show at a special preview show in the stylish Dylan Hotel, Dublin. 19 fourth-year students showcased a single ensemble from their collections, as a taster of the final year show itself. Pictured at the preview event are: Ann Meaney, Bulmers Light Brand Manager, with models Carmel Mannion (wearing an ensemble designed by Judith Ryan); Jude Nabney (wearing an ensemble designed by Isabelle Phipps); and Nikki Bonass (wearing an ensemble designed by Laura Kinsella).
Red Bull Cola Arrives in Ireland PICTURED is Tom Gannon, National Account Manager, Richmond Marketing, who hand delivered the first case of Red Bull Cola in Ireland to David Field, Director, Fresh Foodstore Group, at their Grand Canal Quay flagship store. Red Bull Cola, with its strapline ‘strong and natural’, tastes extraordinarily refreshing thanks to its special composition of ingredients, all from 100% natural sources. It is the only cola which contains both the original Kola nut and the Coca leaf. Red Bull Cola has no preservatives, additives, phosphoric acid, artificial colourings or flavours.
2008 Danone Nations Cup
Party for Free with HB
REPUBLIC of Ireland and Reading soccer star Kevin Doyle was in Dublin recently to officially launch the 2008 Danone Nations Cup Tournament. Doyle will act as ‘Godfather’ to the U-12 team, which will be selected to represent Ireland in the 2008 Danone Nations Cup Irish campaign. This is the ninth year of the Danone Nations Cup, and the sixth year that Ireland has participated in what has become the world's top football tournament for children in the 10-12 age group. Pictured are Ireland's ’Godfather’ Kevin Doyle, with Alex Bricard, Assistant Brand Manager, Danone Ireland, and Damian Hughes, Senior Brand Manager, Danone Ireland.
THIS May and June, consumers can ‘Party for Free’ with HB and help children and young adults with Down Syndrome. By hosting a HB Ice Cream Sunday party in their house, office, crèche or school, consumers will help Down Syndrome Ireland raise vital funds to develop speech and language therapy services for children and young adults with Down Syndrome. Consumers can register on-line for their Party Pack at www.downsyndrome.ie or call 1890-37-3737 to receive posters, invitations, balloons and Ice Cream vouchers for free HB Ice Cream. Pictured announcing HB Ice Cream Sundays are (l-r): Colm and Jim-Jim, RTE 2fm, with Elio Rabbitte (11) from Dublin and Katie Gaynor (9) from Meath.
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Because Customer Service Shouldn’t Be A Lottery... 92
92% of calls answered within 30 seconds.
15
average answer time is now just 15 seconds.
95
95% of voicemails and e-mails responded to within 24 hours.
83
83%* found Newspread Customer Service to be good or very good.
86
86%* found Newspread Customer Service staff ‘professional and knowledgeable’.
71
71%* indicated that their call was answered promptly.
Following consultation with newsagents and retail federations, Newspread has invested heavily in the area of Customer Service and the above significant improvements have been achieved. These results rival the performance of most call centres in any industry and are testament to Newspread’s ongoing commitment to improving our overall service to the trade.
Try Our Customer Service Winning Numbers:
www.newspread.ie
0 2 3
6 3 8 5 0
*In a recently conducted independent survey of retailers.
bcard11.indd 1
14/02/2007 15:03:21
Shop Profile
12/05/2008
May08Shop
16:31
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Profile
XL-ent Performance in Dundalk Tony Roddy’s XL Stop & Shop store in the centre of Dundalk is a prime example of modern urban convenience retailing.
Tony
Roddy’s XL Stop & Shop is situated in the heart of Dundalk. It’s a fantastic location but the modern retailer needs a lot more than just location to prosper: thankfully, Tony has the business acumen necessary to not just survive but thrive in Ireland’s modern retailing landscape. Tony Roddy gained much of his entrepreneurial experience running his office equipment company, Roddy Business Systems Ltd. Five years ago, Tony’s enterprising spirit led him to take advantage of an opportunity in Carlingford and make his first venture into grocery retailing, opening a supermarket in partnership with a wellknown symbol group. That first foray in grocery retail proved successful and less than two years ago, Tony spotted another opportunity, when a small fully independent shop, located near the centre of Dundalk’s business district, put up a ‘For Sale’ sign. Tony successfully acquired the site and immediately began focusing on improving the profitability of the shop.
High Standards The challenges of running a successful high convenience city centre shop are often different from the challenges presented by a supermarket-sized outlet, so Tony sought advice
Pictured outside the Dundalk store are Ciaran Woods, Development Manager, XL Stop & Shop, and Karen Travers, Store Manager.
on the project from a variety of symbol group partners. All of them offered stylish packages and a wealth of expertise, but for Tony it was XL Stop & Shop that had that extra element he was looking for. “The grocery sector is very competitive and has extremely high standards across the various groups,” he explains. “XL has the expertise, the support and the look you need to succeed in grocery retail. For me, though, it was the people in the organisation that really made the difference. The people I met from BWG Foods’ XL Group were extremely enthusiastic about the project: they were full of ideas for the shop and so eager to get started, that I knew XL Stop & Shop was the only choice for me. I was very impressed by 16
Shop Profile
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the redesigned XL Stop & Shop ‘new image’ store package, with its contemporary store fit-out, central billing, extensive product range, as well as fresh food, HACCP, IT and category management support.”
Increased Floor-Space The shop, on Jocelyn street, is situated in a terrace of buildings. As a result, Tony had no room to expand the store sideways but there was room, however, to expand to the rear. The interior of the shop was completely remodelled during the development and the floor-space increased by nearly 50%. Tony kept the shop open for the duration of the revamp, although the extent of the works prohibited the preparation of fresh food in the deli. “In life, people can be quite resistant to change,” he admits. “Some of the existing customers we had when I took over expressed worries about the shop getting bigger or looking very different. I felt if I shut the doors to them during the revamp and made them change their routine, I would have a very hard time winning them back as regular customers. So although it wasn’t ideal, we did manage to keep trading throughout the duration of the works.” Once the redevelopment was completed, however, those early concerns were more than assuaged. “We got lots of compliments, especially from younger people, about how impressed they were by how much larger the shop had become and about how much they liked the new look,” Tony enthuses.
Profile
The modern Irish urban convenience store has to be ruthlessly competitive if it is to be a success. Fresh food and drink to go is, without a doubt, the key to Tony’s business strategy. From the delicious fresh-ground Lavazza beans in the coffee machine through to the top quality hot and cold food on offer at the deli, superior product and service is the hallmark of the shop.
Va l u e F o r M o n e y The ambient grocery offering in Tony’s store may be compact, but it was certainly no after-thought. Backed by the local Value Centre, Tony’s XL Stop & Shop offers top-up shoppers very good value for money on their favourite brands, should the need arise. “We have access to a great selection of promotions from Value Centre, which is located only a mile away, as well as all the exclusive XL Stop & Shop offers we receive every month.” “The customers passing the door here don’t want to do a basket shop,” he explains. “They want fresh food to go and in retail, you must give the customer what they want. At the moment, the trend in food and drink is skewed towards the healthy end. We sell a huge volume of bottled waters and the healthier choices at the deli are by far the best selling lines. With XL Stop & Shop’s focus on the best quality fresh food ingredients, we can easily offer delicious, healthy options to our busy customers.” “This shop is a great success,” notes Ciaran Woods, North East Area Development Manager, XL Stop & Shop. “The Group is delighted to have been able to contribute to that success and we will continue to provide support and advice into the future. “XL Stop & Shop is on course to open 36 new image stores this year, taking us to 120 nationwide, and we will continue looking to engage with retailers of the calibre of Tony to continue that growth into next year and beyond.” Tony Roddy’s XL Stop & Shop is a fantastic example of just how much revenue can be generated by a limited space in an area of high footfall. Meeting the maximum amount FA C T F I L E of customers’ needs Owner: Tony Roddy with every inch of Location: Jocelyn St, Dundalk, Co Louth space available, in Size: 1,600 square feet conjunction with Number of providing top Staff: 16 full time & part time quality products Opening and customer hours: 07:00-21:00, Monday – Sunday. service, has made this shop a serious success. 17
Karen Meenan's Top Tips
09/05/2008
May08Karen
16:04
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Meenan’s Top Tips
New in the Newsagency Retail consultant Karen Meenan looks at the changes which are taking place across the newsagency.
It
has been a pretty bumpy ride in the newsagency since Eason and Menzies introduced their Irish joint venture as EM News Distribution at the end of January. In fact, the proposed launch date of EM News in the Cork region has been deferred from April to August to allow the new systems to bed down completely before News Brothers finally say goodbye to their customers. I recently met with Barry Harvey, Head of Business, and Paul Hegarty, Senior Account Manager with Menzies Distribution, who will be working closely with the team at EM News to develop the account management offer to retailers in Ireland, and was very glad to have the opportunity to get the inside track on what has actually happened since the takeover on January 28, 2008. Firstly, I have no doubt of their commitment to getting the whole process to work properly. Paul told me that EMND have invested significantly in state-of-the-art equipment in the Clonshaugh plant to ensure that full copy returns are processed speedily and accurately. My understanding is that retailers have been through the worst of the storm and that as soon as enough sales 18
information is stored on the new EMND data bank, then they can use this to introduce the much longed for 48-hour rule to Irish retailers.
The 48-Hour Rule To recap, what the 48-rule means in practice is that retailers will soon have an interactive website. This website will allow newsagents to view on their back office PC what newspapers and magazines are destined for delivery in two days’ time – if the quantities or the titles are not to your liking, you have an opportunity to increase, decrease or cancel almost any title you wish. I say almost, because they will Associated Newspapers have still send out new titles – such as developed a News Quad unit, which FHM and Stuff for Men, which will has excellent capacity, thus shortly be launched in a “man bag” or alleviating the problem of stock on travel size. the floor. Newspread and EM News need to wages over the holiday season, make continue this practice of boxing out this a very tough time for many brand new launches – how else will independent retailers. Throw in a retailers get to see what new trends week where a software fault meant and fashions are out there? It is very the loss of credits for an entire week difficult to gauge how a new title will and frustration sets in. The gesture of go in-store: you really have to just put a refund of 20% of the following the magazine out on the stands and invoice was well received, however, wait to see who will buy it. Who and that should go some way to would have guessed that Irish title rescue the situation. You And Your Money would become There has been a backlog of credit such a roaring success and that Debs queries going through the EMND would have sold out entirely of its system and many retailers had to trial issue last autumn? wait a number of weeks to get these The timing of the launch of EM News was always going to be tricky. January and February are very tough months for retailers traditionally. All the Christmas stock, wines and high value goods, which were ordered so readily in December, have to be paid for. The hurdles of paying income tax and making a Associated Newspapers have undertaken a cross pension lump sum before category link-save promotion with Statoil, offering a Christmas, combined with newspaper, Irish Daily Mail or Irish Mail on Sunday lower turnover and higher with every Top Wash purchased.
Karen Meenan's Top Tips
09/05/2008
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May08Karen
Stuff for Men, which will shortly be launched in a “man bag” or travel size.
resolved and credited to their accounts. This, of course, didn’t win many friends for the fledgling EMND, while retailers were anxiously watching their bank accounts to see was the overdraft limit reached yet…
Newspread There was change afoot in Newspread too. February 28 was a significant date in their calendar, as Sales Manager Kathleen Ryan retired after 37 years of unbroken service. Mary Claire Ennis is the newly appointed Sales Manager who formerly worked in the Marketing Department of Newspread, and although she has large boots to fill, will no doubt be just as passionate about customer service as her predecessor.
UK Newspapers on the Rise The Irish newspapers were a bit slow off the mark last year to follow the
Meenan’s Top Tips
successful focus on Irish Women’s interest surrounding the Madeline Writers. McCann story. As a result of this, Irish retailers noticed that UK titles such as The Guardian and The Paperbacks Express started to make inroads into Books which are short-listed for prizes the newspaper category – not instead like the Booker Prize or those which of, but as well as the daily diet of an are recommended reads by Richard & Independent, Irish Times or Judy, Ryan Tubridy or Oprah are Examiner. always worth stocking. Paperbacks The Guardian has been very active are fully sale-or-return and offer 33% lately and a joint venture between gross margin. Argosy produce a best Guardian News and Media and seller guide each month for retailers Johnston Press will result in The which gives details of which writers Guardian and The Observer being have been featured or are about to be printed in full colour with improved featured in the media – Late Late quality in the near future. Following Show, Tubridy Show, Newstalk - or this, Julie Taylor, Head of PR, informs are about to have a book launch – me that they hope to work very closely with Irish retailers, using newly produced Point Of Sale materials specially developed for the Irish market. The Irish Daily Mail has been active with price positioning in the Irish market – often offering a daily newspaper for as little as 40cent! Karl Kelly, Trade Marketing Manager of Associated Newspapers, has developed a News Quad unit, which has excellent capacity, thus alleviating the stock on the floor we are all too familiar with – particularly on a Sunday morning. They have also undertaken a cross category link-save promotion with Statoil, offering a newspaper – Irish Daily Mail or Irish Mail on You And Your Money has become a roaring Sunday with every Top Wash (a success in Ireland. premium car wash) purchased. Independent Newspapers are midthese all help promote the sales of way through another book promotion books in your store and in so doing, – this time the focus is on travel strengthen the newsagency category destinations, which follows the very in your store.
About the Author RETAIL consultant Karen Meenan runs her own consultancy business, Results Training & Marketing, focusing on net profit and how to maximise profit for the retailer. For more information, contact Karen on 086 6027711 or by email kmeenan@eircom.net.
Results Training & Marketing When Results Really Matter
Useful email addresses: dublin.customer.enquiries@emnew sdistribution.com mcennis@newspread.ie eddie@argosybooks.ie karl.kelly@assocnews.ie julie.taylor@guardian.co.uk gmcphail@newspread.ie scott.griffin@itxpress.ie - if you are not currently set up with email but would like to be!
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Snack Foods
09/05/2008
09:46
May08Snack
Page 1
Foods
The Snack Attack The rise in snacking culture has contributed to a massively growing market, with new, convenient options and premium products driving growth.
massive effect on growth, and is the numas manufacturers respond ber one player to consumer needs for within the crisps healthy, indulgent prodand snacks maructs. With lifestyles becomket, commanding a ing ever-more hectic, one share of 46.4% (All thing seems certain, snack figures sourced foods are here to stay. from ACNielsen, savoury snacks market The Irish crisps and Markettrack, Value includes crisps, nuts & seeds, popcorn snacks market, worth an MAT, February 24, and processed snacks, but in reality the estimated €200m per 2008). snack food market contains a wealth of annum, grew Tayto, Ireland’s food products across by +5.4% in leading crisp brand, practically every secthe 12 months with a market tor. The growth of to the end of share of 28%, the cash-rich, timeFebruary maintains its poor consumer has 2008 (Source: leadership posiled to a rise in snackACNielsen, tion through ing culture, as more King Crisps remains a key brand Markettrack, and more consumers within the crisps category, and is extensive adverthe number two crisp brand Value MAT, tising and promono longer have the within the Dublin area. February 24, tional campaigns. time for three regular 2008). It remains one of the The highly creative nature of the meals per day. Hence, top categories for retailers advertising has re-ignited the public’s almost anything can be to focus on within their affection for the brand. The objective considered a snack stores. of the latest Tayto advertising camproduct, from soup to paign, ‘Mr Tayto is looking for a Mrs cheese, salad to pizTayto’, was to be fun and to follow-on za, noodles to beans. Largo Foods from The Election Campaign with a That said, the Largo Foods has a stable digital and interactive campaign. The Tayto maintains its leadership move towards of products including position through extensive overriding goal was to engage the healthy eating and the Tayto, Hunky advertising and promotional growing ‘Generation Bebo’s’ imaginapremium products Dorys, King, Perri and campaigns. tion and reward their creativity. is also having a Sam Spudz brands,
The
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Project3
12/05/2008
14:59
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Snack Foods
09/05/2008
May08Snack
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Foods
Hunky Dorys is the number one crinkle cut crisp on the Irish market, outselling its nearest competitor five-fold.
Tayto has also been active in the new product development arena with particular focus on the healthy and adult sharing product categories. The introduction of ‘Bistro’ crisps (to its already established Occasions subbrand) has resulted in Tayto achieving a strong growth in the past year within the hugely important adult sharing crisp category. Further success for the brand has been achieved in the €13.4m healthy snacks category, where the recent launches of Tayto Velvet Crunch and Tayto Lights have been received with great success. Largo Foods have planned further marketing activities during 2008 to ensure that Tayto continues to grow its number one position. King Crisps, with a share of 10.4%, remains a key brand within the crisps category, and is the number two crisp brand within the Dublin area. Hunky Dorys is the number one crinkle cut crisp on the Irish market, outselling its nearest competitor fivefold. Hunky Dorys commands a market share of 12.7% and growth is expected to continue as a number of key activities and promotions are planned for the remainder of 2008.
shown that having a great range of flavours is attracting more and more people to the Walkers brand (Source: Red C Q1 08 research) “When Walkers came into the market, there was a very limited range of flavours. In fact, you could argue that there was only one flavour that mattered - cheese and onion,” explains Walkers’ Marketing Manager, Nicola Wells. “There was a real appetite for new flavours and increased choice and Walkers has led that revolution. We have invested in bringing innovative flavours to the market and it has proved to be exactly what the customer wants. We firmly believe that the quality of our product and the fantastic flavours are what is driving not only our success but the entire category. Having the best flavours out there is what is driving sales.” The statistics back up this point. According to the latest ACNielsen market track data Walkers is driving category growth with an increase on 9.5% MAT in value and 1.4% in volume (Source: ACNielsen MarketTrack SM1WKCRN w/e 24 Feb 08). Having such a strong market position is not cause for complacency, however, and 2008 is planned to be Walkers’ biggest year of investment in the market since it launched, with over €1.5m spend. “2008 will be a massive year for us
Robert Roberts
Walkers Irish consumers have confirmed that Walkers is the brand with the best range of flavours and research has 22
on the marketing front,” says Nicola. “On day one of 2008, we launched a major campaign for Walkers Baked, a product that is transforming the better for you category in Ireland. We had TV, radio, print and PR running during a key selling period for this brand. We then went straight into a very high profile sponsorship for another of our great success stories Walkers Sensations - and we are about to launch our crisps programme for 2008.” The Walkers Sensations sponsorship of the TV Now Awards is now in its second year and firmly places the brand at the heart of a great night in. The programme has the biggest viewership of any Irish produced programme on TV3, with mass PR, print & radio advertising support. As well as a heavyweight marketing programme for this year, Walkers has brought its vast knowledge of the area of category management to retailers, with dedicated staff now working closely with customers to help them maximise profits. “85% of all impulse bag sales come from just 15% of all skus sold (Source: ACNielsen Markettrack 8WE 24 Feb 08),” says Nicola. “This is clear evidence that not enough space is being given to the top sellers and that space is not being used to maximise profit. At Walkers, we want to share the knowledge we have, to work in partnership with retailers to help them understand how to make the most of their stores.” Walkers is a brand that goes from strength to strength, building its base and the market with strategic decisions and major investment..and that’s only a flavour of what’s to come!
Walkers attribute their success in Ireland to their great range of flavours, including Prawn Cocktail.
The KP brand of savoury snacks and crisps continues to grow and gain share, with the latest data from ACNielsen showing a 15.7% value share year to date. Hula Hoops is Ireland’s leading savoury snack brand, according to the company. Part of the brand’s ongoing success is its widespread appeal to all ages. The brand has constantly evolved to reflect the changing tastes of today’s younger generation through new flavours, designs & pack formats.
Walkers A4
12/05/2008
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A-Range Your Store with Walkers’ James O’Rourke As part of our series of features with Walkers on Category Management, James visits a store to see how improving category management can improve business. We will revisit the store in the coming months to monitor progress. We visited John O Sullivan & Joe Smart’s Spar on Edward Street in Newbridge. The store has proved a welcome addition to the main street in Newbridge and at 2,500 sq. has many of the latest conveniences in cstore retail. The store is busy most of the day but experiences peak traffic in two periods: 6.30am – 8am and 12.30pm – 4pm. This is reflected in the general mix of shoppers with both office, residential, school & construction workers frequenting the store. As we discussed the last time, the first step is having the right product, at the right price and in the right place for your shopper. In this Spar we see that the crisps & snacks are situated under the counter by the tills as a shopper enters/leaves the store. However, there was no additional siting of equipment in the store and as we learned from the manager, Claire Dempsey, the store had a thriving Hot Counter and Deli with many deals on dinners which have proved very popular with regular customers. This is an opportunity to pick up extra sales from Breakfast, Lunch, Dinner and indeed snacking shoppers. We agree to site a crisp stand by the Hot counter and check back on its progress.
JAMES O’ROURKE James has been appointed to a new position of Category Manager for ROI. James has been with the company for the past 4 years and has worked in a variety of roles from Territory Manager to Grocery & Wholesale Account Manager. on” Euros! Again we agree to feature a Sharing Crisps & Snacks Section by the Alcohol section and we will track its progress next time. By exploiting all the available opportunities in your store by managing the floorspace, our second step, you will maximise the revenue from your fixtures. This Spar has quite a varied range of crisps & snacks and the fixture appears clogged up and difficult to navigate. When made aware of the fact that 80% of crisp standards sales come from the Top 14 of 126 lines, the manager was interested in doing things differently. “It would be great to have the information on the best selling lines in a category across our shop from suppliers, so that we can focus on stocking the best selling lines in our store” said Claire. This is the third step, knowing the facts about the category and making changes to maximise profit.
Similarily there is an excellently stocked Off-Licence section at the rear of the store, however there are no snacks stocked with the Alcohol. This again is another opportunity to capture some of those valuable “add
Before: Spar Newbridge Till
Before: Spar Newbridge hot deli counter
Snack Foods
09/05/2008
09:48
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Hula Hoops has constantly evolved to reflect the changing tastes of today’s younger generation through new flavours, designs & pack formats.
It is also regularly supported by relevant above and below the line activity. Always responsive to consumer trends, the brand has recently seen improvements through the removal of all artificial flavours, including MSG, leading to a better for you product with an improved taste. There is nothing like the Real McCoys’s crisps. One of the fastest growing crisp brands (+23% year to date) in a fairly flat crisp market, McCoy’s offers real value to both the consumer and retailer alike. McCoy’s is all about satisfying hunger. With 50g of robust real flavours, it consis-
McCoy’s is all about satisfying hunger, with 50g of robust real flavours in each pack. 24
tently provides a substantial satisfying eat, combined with a consistent product quality. Its core flavours are Flamegrilled Steak, Cheddar & Onion and Salt & Malt Vinegar. 2008 is looking good for McCoy’s, with further high growth predicted, helped by massive above the line support during July and August, with impactful in-store display stands & POS. Rancheros and Skips, both made in Ireland in Tallaght, continue to prove favourites with younger Irish consumers. Innovative on-pack promotions have been at the core of the support for the brands. Last year’s award-winning highly successful onpack promotion enabled kids to win sports bags in their favourite county colours. In addition to another innovative on-pack offer, 2008 will see increased activity in terms of extra weight consumer offers, combined with extra value case activity for the retail trade. Overall, 2008 will see continued support for the key KP brands & the introduction of some more exciting new lines to meet ever changing consumer demands.
Kelkin
Kelkin Microwave Popcorn is proving extremely popular with Irish consumers.
movies on Spin 103.8FM through its sponsorship of ‘We Love Movies’ and the brand is now further supported by radio commercials on the station. Kelkin Microwave popcorn varieties include Natural, Butter Flavour and new Low Pop, with only 6% fat.
Harvest Fare Boyne Valley’s Harvest Fare offers a mouth-watering range of luxury nuts, the ideal snack solution suitable for all occasions. This taste tempting range includes savoury nuts and mixes, sweet nuts and mixes and nut bars. The product range is available in handy convenient 60g bags, perfect for a quick, nutritious, healthy snack. Attractive packaging, the introduction of snacking solutions bars and delicious new products to the range, all ensure that Harvest Fare is one of Ireland’s leading healthy and enjoyable convenient snacking solutions.
Popcorn continues to grow in popularity with Irish consumers as a healthy snack. Considerably healthier than a regular diet of high fat crisps and snacks, Kelkin Microwave Popcorn is great for snacking at work and at play and tastes absolutely delicious! In an exciting new summer on-pack promotion Kelkin Microwave Popcorn has teamed up with ‘Nim’s Island’ the brand new kids movie through an onpack promotion to win a fantastic trip for 2 to the Gold Coast of Australia’. Runner up prizes include ‘Nim’s Island’ and Kelkin Micro Popcorn goody bags. The specially designed new packaging for the promotion will provide more on-shelf stand-out. Kelkin Popcorn also continBoyne Valley’s Harvest Fare have launched snacking solutions bars onto the market. ues its association with the
Snack Foods
09/05/2008
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Foods
Shamrock Foods
launches see Heinz set to remain a keen player in this sector into the future. These new product launches ensure that Heinz continues to satisfy consumer demand for convenience, choice and nutrition, without compromising on taste or quality and without the addition of artificial colours, flavours or preservatives. Heinz Snap Pots are a super-convenient way to enjoy the ever-popular and highly versatile Heinz Baked Beanz and Spaghetti Hoops brands. Ideal for consumers who search for an even quicker way to prepare a light snack, each pack of Heinz Snap Pots offers four individual 200g portions of Heinz Baked The new look Shamrock Just is an exciting range of premium quality fruit, nut and seed products, which Beanz or Spaghetti can be used as a snack or as an addition to any meal. Hoops that are ready est dried fruits and nuts, many of which are free from additives and preservatives. ‘Just Indulgence’, on the other hand, is a cheeky and tempting range of chocolate-coated treats, and an assortment of salted and roasted nuts. Just comes in three different sizes: 75g snacking bags, 150g pots and 200+g bags. The new look Shamrock Just is an exciting range of premium quality fruit, nut and seed products developed by the dried fruit experts at Shamrock, which can be used as a snack, or as an addition to any meal. The brand’s quirky personality centres around the idea of balance ‘Just Goodness’ includes the healthi-
HJ Heinz The past 12 months have proven to be a time of great innovation at HJ Heinz, especially in terms of its Heinz Big Eat is a range of hearty snack options and marks Heinz's first entry into snack and convenience portfolio. the growing Instant Hot Snack market. Through its core Baked Beanz, Pasta and Soup brands, Heinz has long been associated with convenfrom the microwave in just one ient snack foods but recent product minute, making them ideal for lunch and snack occasions both at home and at work. Heinz Big Eat is a range of hearty snack options and marks Heinz's first entry into the growing Instant Hot Snack market. Heinz Big Eat offers ‘Real Food Real Fast’ and is the ideal snack solution for those who want a healthy, filling, quick, hot snack but who don't want to sacrifice ingredients, flavour and texture. Unlike other instant hot Heinz Snap Pots are a super-convenient way snacks, there is no need to add to enjoy the ever-popular and highly water: Heinz Big Eat is ready from versatile Heinz Baked Beanz and Spaghetti the microwave in just 2.5 minutes. Hoops brands. There are three varieties in the
Heinz Taste of Home Soup is a range of microwaveable soups ready from the microwave in three minutes.
Heinz Big Eat range - Tomato & Roasted Vegetable Penne; Chicken & Vegetable Curry; and Spicy Chicken Tortellini - each in a generous 350g single serve microwaveable pot. Recent increases in consumer demand for premium, convenient, ready to serve soups see the Heinz Soup portfolio extend and further drive this trend through the introduction of a number of new ranges and formats. Heinz Taste of Home Soup is a range of microwaveable soups ready from the microwave in three minutes. Each generous 430g single-serve microwaveable pot offers a chunky, traditional, homestyle soup, ideal for lunch or as a light meal solution. The range is available in delicious varieties such as Chicken & Vegetable Casserole, Country Vegetable Casserole and Lancashire Lamb Hotpot. Heinz Farmers Market is a new range of delicious soups made with selected ingredients and inspired by farmers' markets. In a larger 515g can, Heinz Farmers Market soups offer delicious varieties including Woodland Mushroom, Chicken & Country Vegetable and Lamb & Root Vegetable.
Unilever Pot Noodle is Ireland’s number one selling pot snack, with 44.8% value share (Source: ACNielsen Scantrack, March 23, 2008). Pot Noodle was launched way back in 1979, when convenience was the future and noodles were exotic. It has since captured the hearts and stomachs of the nation’s youth, allowing even the most kitchen-phobic teenager to prepare a 25
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These delicious snack foods all come in 85g single-serve packs, handy five-packs and the best selling and extremely convenient 70g pots. Koka Noodles are extremely Philadelphia Mini Tubs, from Kraft Foods, come Pot Noodle contains no artificial colours or popular with stuin Light and Extra Light varieties. preservatives, and now contains 50% less salt, with dents and busy the same great taste. professionals as unique dunkable fun. There is a range the ultimate convenience snack food steaming hot snack in minutes. Pot of five flavours, including Noodle contains no artifithe new delicious Dunkers cial colours or preservaNacho. tives, and now contains Dairylea Strip Cheese is 50% less salt, with the a unique snack for families same great taste. In 2008, big and small. Available in Pot Noodle will be sup4, 8 and now 12 packs, the ported with TV and online strips are easy to peel, so advertising, as well as that they are suitable for exciting in-store offers. younger kids to eat. Each Knorr Quick Lunch is Koka Noodles are extremely popular with students and busy pack is a great source of the fastest growing brand professionals as the ultimate convenience snack food. in the Pot Snacks sector, just add water to the noodles and they growing by 23% and claiming 22% are ready in 2-3 minutes. Koka value share (Source: ACNielsen Noodles are supported by TV and inScantrack, March 23, 2008). Quick store activity. Lunch is the perfect delicious hot lunch, mid-afternoon snack, or evening boost to keep those hunger Kraft Foods pangs away. Quick Lunch is available Philadelphia Mini Tubs, from Kraft Foods, are unique in the market: they consist of four individual portions of Philadelphia, so each portion remains sealed and intact. This format has proved very popular, as they are the perfect size and portion controlled for those who cannot resist the irresistible taste of Philadelphia. Philadelphia Dairylea Dunkers are driving strong growth due to their unique dunkable Mini Tubs come in Light fun. Knorr Quick Lunch is available in seven delicious and Extra Light varivarieties, including Spaghetti Bolognese, Mashed calcium, and is a low sugar food with eties. Potato with Onion & Bacon and Spaghetti Carbonara. no artificial flavors. Kraft’s Dairylea, a Dairylea Tri-Bites are the perfect long-time kid’s addition to any lunch box. They taste in seven delicious varieties, including favourite, offers a range of cheese great, are a good source of calcium, Spaghetti Bolognese, Mashed Potato snacks to meet the entire family’s and are a convenient mess free choice. with Onion & Bacon and Spaghetti snacking needs. All Dairylea cheese Carbonara. snacks provide calcium and dairy goodness for growing children of every age. Kerry Foods Dairylea offers a wide variety of Koka Noodles Cheestrings is the number one cheese unique cheese snacks perfect for snack brand for kids and the fifth Koka Noodles, from Boyne Valley, are lunch boxes or after school snacking largest cheese brand in Ireland available in a range of taste tempting for kids of all ages. Dairylea Dunkers (Source: ACNielsen 52w/e February flavours: Beef, Chicken, Curry, are driving strong growth due to their 24 08 ROI). Perfect for lunchboxes, Mushroom, Vegetable and Stir Fry. 26
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Brunchettas are available in three delicious varieties; Soft Cheese & Cranberry, Ploughman’s Relish, and Red Pepper and Onion.
Foods
Alpen Light bars are high in fibre, made with wholegrain wheat flakes and nutritious oats and boast an added prebiotic.
Jacob Fruitfield Food Group
rious and indulgent flavour, Alpen Light Chocolate & Orange still manages to contain fewer than 70 calories per bar, making it a fantastic guilt-free treat for consumers counting calories. The Weetabix Food Company is also introducing an exciting new brand to the cereal Cheestrings is aligned to healthier bar category this snacking trends and is enjoying summer, with Alpen strong market growth. Groove bars expected to make a real impact the brand is a favourite with kids, in the market. and is ideal for busy parents searchAvailable in three ing for healthier snacks. 100% real Tuc has proved very successful with Irish consumers. delicious flavours, cheese and a naturally good source of Sassy Strawberry, calcium and protein, Cheestrings is Lively Lemon and Nutty Chocolate, proved very successful. Each Alpen Groove is a premium bar 250g pack contains eight individlaunch targeting young female cereal ually wrapped portions, making bar buyers. A unique product providthem ideal for picnics, lunchboxing a hit of flavour in every bite, the es and all light snacking occabars are produced with a groove down sions. the middle which is filled with praCapitalising on the trend for line, strawberry or lemon and topped healthier options, these will also with creamy yogurt or chocolate. be 30% Less Fat than Original Tuc. Tuc crackers are available in a variety of pack formats, making Tuc a versatile Brunchettas are ideal for ‘anytime snacking’ family snack. Indeed, a and with new, smaller packs now available, new TV campaign has they hit just the right spot with consumers. recently aired, focusing on the delicious versatility of Tuc crackers, with the tag line aligned to healthier snacking trends ‘One more is never enough!’ and is enjoying strong market growth. The range consists of Original, Twister and White Cheddar varieties, Weetabix Food and is now available in packs of 4, 8, Company 12 and 16. The brand will be supportThe Weetabix Food Company is ed on TV throughout 2008. strengthening its already popuBrunchettas are ideal for ‘anytime lar Alpen Light bars and snacking’ and with new, smaller packs adding an exciting new flavour. now available, they hit just the right Alpen Light bars are now spot with consumers looking for a ‘real available in Chocolate & food’ snack with a healthier angle to it. Orange, joining the existing Brunchettas are ideal for busy people Apple & Sultana, Citrus Fruits Alpen Groove bars are available in three wanting to snack on the go, or who and Summer Fruits products delicious flavours, Sassy Strawberry, Lively Lemon and Nutty Chocolate. need a quick bit to eat at their desk. within the range. A more luxuThe savoury category in Ireland is currently valued at €20m, with Jacob Fruitfield claiming top spot with a 50% value share. Tuc is a key brand for the company within this segment. Tuc Snack Packs were introduced in 2007 to the Irish market and have
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Barbi World! With a hot summer predicted, the barbecue season should provide a wealth of profit opportunities for retailers.
Ireland’s
annual national barbecue campaign kick starts this year with the fourth National BBQ Week running from Monday June 2 until Sunday June 8. With summer on its way and the long range forecasts looking like its going to be a real scorcher, consumers all over the country are getting ready for barbecue season 2008. Despite the fact that more rain fell in July ’07 then the whole of the previous December and January combined, the vast majority of consumers still seem to have fully embraced life al-fresco, with around 1.75m barbecue occasions being held throughout Ireland last year. Although slightly down on the high of 2006, this still represented an average of 3.9 barbecues per Irish household in 2007 versus 4.5 the year before and given the weather, this can reasonably be judged a success. Certainly, it was an
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increase on the 2005 figures of 1.3m barbecues and 3.7 per family. The overall barbecue market for food and drink is now estimated to be worth in excess of €335m, having shown year-on-year growth in the region of 10%. One of the biggest changes in barbecue culture has been the ‘sausage to swordfish and burger to brochette’ evolution, whereby aspirant consumers, whilst still barbecuing burgers and sausages, at 33% and 29% respectively, are increasingly widening their repertoires, being just as likely to gastro-grill seafood and prime cuts as anything else! Indeed the average basket value for a barbecue meal occasion has moved up from under €25 to nearly €40 over the last four years. Another big change has been in the timing of the barbecue occasion. Whereas barbecues were once only held at the weekend, there is an increasing trend towards after-work and mid-week barbecues, which have now grown to over 19% of the total. However, in spite of this increased spontaneity, planned barbecues still represent 65% of all barbecue
occasions, although this is down from 83% the previous year. In terms of fuel, charcoal still remains the most popular at 61% although this is now fast changing in favour of gas, due to its ease of use. The latest National BBQ Promotion 2008 aims to once again increase the popularity of barbecuing in Ireland and to encourage gastro al fresco dining and entertaining. Brian George, President of the National Barbecue Association says that this year aims to be the best ever, incorporating a range of activities and promotions including the 4th National BBQ Week - 2nd-8th June; the 4th year of the Ireland’s Best BBQ’er competition, the winner of which will receive a fantastic trip to the world’s largest barbecue competition, in Memphis USA; the 1st Have a Better Barbi Day - 3rd August. See www.nationalbarbecue.ie for more information
Johnston Mooney & O’Brien Bundys is the number one brand in the hamburger bun and hot dog roll market in Ireland and is a must stock brand for barbecue shoppers. Their full range of buns and rolls comple-
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The Bundys range of buns and rolls complements almost any barbecued food imaginable and is the ideal roll for all summer outdoor dining.
The Bundy range gives retailers the opportunity to provide the consumer with a full range of fresh top quality buns and rolls daily.
ments almost any barbecued food imaginable and is the ideal roll for all summer outdoor dining. Using unique
more significant with an annual growth rate of 26.3% year on year (figures sourced from ACNielsen Total Scantrack March 2008 – based on value). The Irish consumer is continually seeking alternatives to the standard sliced pan and this is a major driver of growth in the sector. The Irish Pride brand is the star performer in the Soft Rolls category, recording a phenomenal growth of 95% year on
American style baking methods, the Bundy taste and freshness is designed to bring out the best in all types of grilled, roasted, and barbecued meats and is the perfect roll for salads. The Bundy range gives retailers the opportunity to provide the consumer with a full Irish Pride Bakeries has added value to both their brand range of fresh top and the category by introducing a unique range of baps and quality buns and snack rolls that match the modern consumer’s lifestyle. rolls daily. The year. The Irish Pride market share Bundys Range includes: Super has increased from 16.8% to 25.9% in Bundys, ideal for quarter pounder 2008. Irish Pride Bakeries has added burgers, chicken, salads; Bundys value to both their brand and the catOriginal, ideal for regular beef burgers, egory by introducing a unique range chicken, salads; Bundys Seeded, ideal of baps and snack rolls that match the for regular burgers, chicken, salads; Bundys Hot Dog Rolls, ideal for hot dogs and sausages; Bundys Jumbo Hot Dogs, ideal for super size hot dogs and sausages; Bundys Splitz Rolls, ideal for chicken, barbecue ribs, salads.
Irish Pride Using unique American style baking methods, the Bundy taste and freshness is designed to bring out the best in all types of grilled, roasted, and barbecued meats. 30
As purchasing patterns continue to evolve in the bread market, the soft rolls sector is becoming
Irish Pride Bakeries is extending its bap range to include Irish Pride Golden Grain Baps four-pack, and Irish Pride Multi-seed Baps four-pack.
Project2
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Restaurant Quality Ribs… …at Retail Prices.
Succulent Fully Cooked Pork Ribs Available in a Range of Flavours ®
“Great taste at your fingertips”
Ribworld, Carrigeen Industrial Estate, Clonmel, Co. Tipperary. T: 052 81863 Email: info@ribworld www.ribworld.ie
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The Birds Eye Steakhouse burger, which delivers a whole six ounces of pure, 100% Irish beef, seasoned simply with just a touch of salt and pepper, is flame grilled to give that authentic succulent, steakhouse experience. These are big, juicy burgers, definitely for the larger appetite, and are ideal for summer barbecues. Birds Eye offers a wide selection of frozen meat products designed to cater for a range of tastes, including Birds Eye Quarter Pounders, which contain finely chopped onion and a special blend of seasoning, making them a great classic barbecue burger, and the Birds Eye Original 2oz Burger, which is perfect for kids or Birds Eye anyone who wants to make a doubleBirds Eye has extended its range with decker burger. the launch of its Aberdeen Angus Birds Eye use only 100% prime Burger, which is sure to sizzle up the Irish beef from animals under 30 frozen meat category this summer. months. All meat is fully traceable back to farm and none of the Birds Eye burgers contain any artificial preservatives, colours or flavours. This summer, the Birds Eye range will be supported by an intensive programme of above and below the line activity, focusing on quality, value for money and enjoyment, with a Made with 100% Aberdeen Angus beef, the Birds Eye warm tone centred on famiAberdeen Angus Burger is a gourmet style burger, ly mealtimes. lightly seasoned with parsley and black pepper. modern consumer’s lifestyle. In order to further increase growth in 2008, Irish Pride Bakeries is extending its bap range to include Irish Pride Golden Grain Baps fourpack, and Irish Pride Multi-seed Baps four-pack, a unique offering of tasty and nutritious baps. Irish Pride also offers a full range of burger buns under the Bunsters brand. Their state-of-the-art soft rolls facility in Taghmon, Co. Wexford, guarantees that the Irish Pride Bunsters range is produced to the highest quality standard every time.
Made with 100% Aberdeen Angus Kepak Convenience beef, the Birds Eye Aberdeen Angus Foods Burger is a gourmet style burger, Big Al’s, from Kepak Convenience lightly seasoned with parsley and Foods, is the number one frozen conblack pepper, with a natural homevenient meat brand with a dominant made texture. It’s available in a 454g share of red meat (Source: ACNielsen four-pack, with an RSP of €4.39. Patricia Wilson, Marketing Manager, Birds Eye comments, “We’re really excited about this new addition to the Birds Eye range, as consumer demand for Angus beef has soared recently, and we are meeting consumer demand with our frozen Aberdeen Angus Burger. We will be investing in in-store support for Birds Eye frozen meat products over the coming months to drive consumer demand and category volumes for the retailer, especially in The Big Al’s range will be heavily supported the run up to and during the barbe- by a TV and marketing campaign during this cue season.” year’s barbecue season. 32
Bord na Móna: Fuelling the Barbecue Season BORD na Móna’s Instant BBQ range has proven to be a huge success with retailers, as it provides an all year round stocking solution for winter and summer convenience products. This new range of BBQ fuel has been developed with Bord na Móna’s philosophy of quality, convenience and ease of display in mind and comes with very eye catching point-of-sale stands. Both products – Instant Lighting Charcoal and Instant Lighting Trays are ‘FSC’ approved, which is kind to the environment and provides a safe solution for cooking BBQ Food with minimum fuss.
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sauces, including the HP BBQ range that includes a variety in 250g glass along with Classic Woodsmoke and Spicy Woodsmoke varieties in a 430g squeezy pack. HJ Heinz also offers two BBQ varieties under the Heinz brand, Original and Hot ‘n’ Sizzling. With a fresh look for the 2007 season, both varieties are available in the innovative Heinz Top New from HJ Down format in Heinz Heinz comes a 570g pack. Heinz Ketchup is synHP’s BBQ Also new onymous with taste range, from HJ Heinz and what better including Classic is Lea & accompaniment for Woodsmoke, Perrins the summertime barbewhich is original cues than the extenmassively Worcestershire sive Heinz Tomato Clayton Love popular with Sauce and the Ketchup range. Distribution Irish consumers. ideal base for Boasting a large variAs we head into the summer, 1st home-made ety of sizes, Heinz Choice Chicken products, from marinades. The Lea & Perrins Tomato Ketchup is Clayton Love Distribution, are just Five-Minute Marinade range in available in glass, perfect for the increasing level of Heinz Top Down Thai & Coriander and Tomato & Squeezy and Top Down snack occasions and of course the barformats. Heinz Top Down Tomato Ketchup Herb are also ideal for summer becue season ahead. The range offers offers the outdoor eating. Tomato Ketchup, availgreat taste, convenience and superb benefits of an Heinz also offers a range of able in 570g, 910g and quality for your customers. innovative no 1.2kg sizes, offers the 1st Choice American Chicken, mess, no waste, three versatile condiment sauces to stay-clean cap complement and add variety to benefits of an innovaand all the barbecued foods. Heinz Condiment tive no mess, no taste of Sauces come in 180ml ready to use waste, stay-clean cap Ireland’s bottles and are available in three and all the taste of favourite Ireland’s favourite tomato ketchup. contemporary flavours: Heinz Garlic & Chive Sauce, Heinz Suntomato ketchup. Dried Tomato, Basil & Garlic Sauce Heinz Tomato Ketchup is the numand Heinz Exotic Sweet and Sour ber one selling tomato ketchup sauce. brand in Ireland with a 60.8 % value share of the Tomato Ketchup category in ROI (Source: Unilever ACNielsen, Mar 2008). Hellmann's has a vast range of prodBBQ sauce is popular ucts for all tastes for those great sumindoors all year round but mer barbecues, with a portfolio range is also the ideal accompanispanning across mayonnaise, salad ment to barbecued foods, dressings and snack sauces. So if it’s a making it a household burger, a salad, a hot dog, anything essential in summer you fancy, Hellmann’s has it all. This months. New from HJ year, Hellmann’s have launched a 1st Choice Chicken products offers great taste, convenience and superb quality for consumers. Heinz is the HP range of range of snack sauces that are ideal YTD v LY ending 24th February 2008), and is set to capitalise on the advent of barbecue season. Burgers remain one of the most popular barbecue foods with a 34% share, second only to sausages with a 37% share. As the number one Frozen Red Meat Brand with a 33% share (Source: ACNielsen YTD v LY ending 24th February 2008), Big Al’s products offer retailers the chance to capitalise on the 20% increase on frozen burgers typically associated with the summer barbecue season. Key products within the 100% Irish beef burger range include the Big Al’s Big Eat, Beef Burger, Quarter Pounder and XXL. Big Al’s Big Eat burger is the top-selling frozen burger SKU in ROI (Source: ACNielsen YTD v LY ending 24th February 2008), and to fully capitalise on the barbecue season, retailers are recommended to optimise distribution of this product. Big Al’s burgers will be heavily supported by a TV and marketing campaign during this year’s barbecue season.
packed in their unique foil bag, can be microwaved from frozen in the bag, on a plate or just cooked in the oven. Its great American flavour has helped to make the product so popular. Launched last year, 1st Choice Chicken Skewers proved a huge hit. These are 100% Chicken Breast meat, with no artificial additives. Offering an opportunity for substantial summer sales, these can be cooked four ways, and offer excellent value for consumers. All 1st Choice Chicken products offer high cash margin. Watch out for 50% extra free promotion packs to offer customer value and maintain cash margin during the summer.
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to summer salads. Chef Beetroot is the number one in the market with 54% value market share (ACNielsen 52 w/e 23rd March 2008) and has a unique vinegary taste, which is loved by Irish consumers. Hellmann’s have launched a range of snack sauces that are ideal for BBQ delights.
Lakeshore The Lakeshore range of products, from
for BBQ delights. The range comes in 4 varieties – BBQ sauce, Burger sauce, Nugget sauce and Chip Dip sauces.
of Superb Salad Dressings - a premium Caesar Dressing, the ever popular Honey & Mustard Dressing, Italian Dressing, Blue Cheese Dressing, Balsamic Dressing, Vinaigrettes and Low Fat Dressings – Low Fat Caesar Dressing, Low Fat Balsamic & Red Pepper Dressing and Low Fat Tomato and Roast Onion Dressing. The range will be supported by trade promotion activity and a heavy duty marketing campaign which will include PR, Press and Outdoor advertising.
Kelkin Ainsley Harriott BBQ Spray Marinade is a must for serious barbecue lovers this summer. This innovation in marinating comes in a handy
Jacob Fruitfield Food Group The Chef brand has been helping Irish homes to enhance their meals since the 1920s, and Chef ’s range of sauces are a must have for any summer barbecue. Chef BBQ Sauce is a spicy, chunky sauce that will enhance any barbecued food - steak, burgers, chicken wings or sausages. The wellknown and loved Chef Tomato Ketchup and Sauce are also a musthave, especially with their tidy new top down cap! With its tangy and spicy taste, Chef is an essential for beef burgers and sausages everywhere. Chef Beetroot, Mixed Pickles and Silverskin Onions will add some zest
Centra Childline Big BBQ CENTRA and Childline are launching the Centra Childline Big BBQ in order to encourage people throughout Ireland to host BBQs throughout June and raise money for Childline. The aim of the Centra Childline Big BBQ is to raise much needed funds for the charity to assist them in answering every call to the service.
The well-known and loved Chef Tomato Ketchup and Sauce are also a must-have, especially with their tidy new top down cap.
Boyne Valley Group, includes marinades and dressings which are ideal for al fresco dining. Back by popular demand are the Sticky Hickory Barbecue and the Sweet Chilli & Garlic Marinades, in addition to the new Hot & Spicy and Smokey BBQ, destined to be a huge success. The range also includes a full range
Ainsley Harriott BBQ Spray is an instant marinade, which can be sprayed directly on to meat, chicken and other barbecue treats.
The Lakeshore range of products, from Boyne Valley Group, includes marinades which are ideal for al fresco dining. 34
370g trigger spray bottle. One spray contains 0.5 calories and the flavour combines hickory smoke with subtle spices and the savoury notes of soy sauce. Ainsley Harriott BBQ Spray is an instant marinade, which can be sprayed directly on to meat, chicken and other barbecue treats and as no utensils are required,
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Rib World RIB WORLD is a new state-of-the-art processing operation, based in Clonmel, County Tipperary. The company (STGN Ltd.) was founded in 2003 by Bo Nielsen and partners. Following detailed analysis in Europe, the demand for a fully cooked, high-quality, loin rib by the foodservice and retail market was identified. The Loin ribs are cooked in a BBQ marinade/sauce and defatted for a better eating experience. The product can be used both in the Oven, Garden BBQ or the Micro-oven. Since the factory opened in September 2004, the company has served more than 5m portions to happy customers. Besides the Irish market, Ribworld exports to three other major markets. Standard Specification Racks: 500g Loin ribs in BBQ glaze, one rack per sleeve, 10 sleeves per outer case, 70 cases per pallet. Shelf life Chilled: 45 days. Shelf Life Frozen: 12 months. there is less washing up for consumers. Other products within the Ainsley Harriott marinades range include Hickory D, Hot Shot, Coconut & Lime and Lemongrass & Black Pepper.
BR Marketing Kühne, a family-run business for ten generations, has always placed great
importance on tradition and innovation. The Kühne brand is synonymous with the barbecue season, offering consumers a wide variety of prod-
Stocking - Barbecue
ucts to help create the perfect barbecue. The range now includes delicious Kühne Salatfix Dressings, without which no salad is complete. Kühne Salatfix offers full flavoured dressing enjoyment in a range of flavours, including Herb, Italian, American Caesar, Thousand Island and Balsamico. Kühne salad dressings are made using only the highest quality ingredients. With no additives or preservatives and with a very competitive on-shelf price, they are a must stock this summer. To support the Kühne salad dressing range, BR Marketing is offering consumers 100% extra free on Herb and Italian dressings. Also included in the range are Kühne Sauerkraut, Gherkins, Pickled Onions, Beetroot, Mixed Pickles and a selection of new Yogurt Dressings (with Garlic, Herb & Lemon.) For summer season 2008, BR Marketing will be supporting the Kühne brand with strong promotional activity, such as extra fills, multibuys and tasting demonstrations and display solutions.
BIC Light Up BBQ Sales THIS summer, retailers can light up their barbecue sales by offering customers the perfect alfresco dining accessory, the BIC MegaLighter. This new generation BIC MegaLighter is compact and elegant, and offers consumers a convenient lighting solution that features: • A consumer friendly push button for ignition; • A curved body shape for comfortable handling; • A medium sized wand (6cm) for convenient use; • A hanging mechanism for easy storage; • A visible level of gas; • 750 number of lights under normal conditions of use.
To support the Kühne salad dressing range, BR Marketing is offering consumers 100% extra free on Herb and Italian dressings.
Available in black and green, the BIC MegaLighter is available to buy in a single blister pack or as a counter display of seven.
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Dressing For Dinner HJ Heinz Heinz Salad Cream has been popular with generations of Irish consumers, offering lots choice with both regular and light varieties. The extensive range of Heinz Salad Cream is available in glass and squeezy packs and also in a Top Down 460g pack. The Heinz Salad Cream range also includes the highly successful Weight Watchers from Heinz Salad Dressing. Heinz also offer a range of three versatile Hellmann’s continues to dominate the condiment sauces to commayonnaise market. plement and add variety to summer foods and saldays. Hellmann’s recently launched an ads. Heinz Condiment Extra Light mayonnaise with only 3% Sauces come in 180ml fat, which is now the lowest fat mayonready to use bottles naise on the market. and are available in Hellmann’s also claims leadership three contemporary flavours: Heinz Garlic & Chive Sauce, Heinz SunDried Tomato, Basil & Garlic levels for Sauce and salad cream and mayonnaise are still Heinz Exotic remarkably high in Ireland, despite the Sweet & Sour burgeoning trend towards convenience Hellmann’s sauce. foods. Penetration levels for other types continues to Hellmann’s range of 2-step dressings are helping Heinz Baby of sauces and dressings, such as salad dominate the to drive category growth. Beetroot, dressings and pickles, chutney and relmayonnaise Crinkle Cut Beetroot of the salad dressings ish, are lower, but new product market. and Silverskin Onions market with a value mardevelopments in both market are all available in 440g jars to add ket share of 30.1%. The segments will fuel a rise in penthat extra zing to salad days. The range, which includes etration levels over the next range of Heinz pickles, including standard dressings and few years, further increasing Ploughmans, Piccalilli, Mild Mustard 2-step dressings, are the the value of the total sauces and Tangy Tomato, complement any key brand drivers of and dressings market. salad. Heinz Coleslaw, Potato Salad category growth at and Vegetable Salad in handy 190g 20%. The new range Unilever cans are a very convenient alternative of Hellmann’s luxury Hellmann’s continues to to fresh salads with short shelf lives. salad dressings will dominate the mayonnaise be supported with a market with a value share heavyweight TV of 88.8% in a market worth Kraft and press cam€12.7m, growing at 6%. Kraft are going to set the summer seapaign, as well as Hellmann’s comes in a son off with a bang with a 2 for €2.50 The new range of Hellmann’s strong in-store 350ml and 650ml squeezy offer on their salad dressings range inluxury salad dressings will be activity over the format, ideal for eating store from June. This gives consumers supported with a heavyweight TV and press campaign. summer months. out on those lazy summer the opportunity to try even more of the
New product development is fuelling growth in the salad dressings, mayos and pickles market, which proves particularly popular over the summer months.
Penetration
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BR Marketing
Kraft have a 2 for €2.50 offer on their salad dressings range in-store from June.
Monini, the authentic Italian olive oil brand from BR Marketing, started production in 1920, focusing on extra virgin olive oil. Today, the company produces 30m litres of olive oil per year. Following the family tradition, Zefferino Monini still personally tastes the oils and selects only the best quality to ensure a consistent flavour. Their dedica-
great flavours in the Kraft range, which includes three classic flavours: Thousand Island, Italian Vinaigrette & French dressing. Kraft also offer a great selection of Fat Free dressings to complement any salad without compromising on taste, available in the following flavours: Fat Free Thousand Island, Fat Free Italian Dressing, Fat Free French Dressing, Low Fat Herb & Garlic, Low Fat Caesar Dressing, Low fat Honey & Mustard and Balsamic Dressing.
Giovanni di Firenze Consumers can spice up their salad offering with a full range of tubbed olives and olive mixes from Giovanni di Firenze, distributed in Ireland by Boyne Valley. The range includes a comprehensive range of olives, including Queen Olives and Kalamata Olives, as well as olive mixes, such as Feta Olives, Garlic Olives, Spicy Olives and Pesto Olives. Black Olive Tapenade and Green Olive Tapenade also form part of the range. As well as a standard tub offering, Giovanni di Firenze also offers its best sellers in party pack format, which are ideal for entertaining.
Kelkin Ltd The global popularity of Caesar salad is due to a man called Caesar Cardini. On July 4, 1924, the first ever Caesar salad was created on a busy weekend at Caesar Cardini’s restaurant in Tijuana, Mexico. On this particular night, the restaurant ran out of food and in order not to disappoint the Hollywood actors who regularly visited his restaurant, Caesar Cardini concocted a salad using the ingredients he had left. It became so popular that people began coming to the restaurant just to taste it. Still made today using the original recipe, Cardini’s Original Caesar, from Kelkin Ltd, is one of the most popular salad dressings on the market. The range now includes Original Caesar, Low Fat Caesar and Italian Dressing. Watch out for the new Cardini Select range of vinaigrettes, which includes exciting new flavours such as Strawberry Chardonnay, Raspberry Chardonnay, Mango & Chilli and Roasted Garlic Italian.
For 2008, Monini will be focusing on bringing premium quality oils to Irish consumers, with a variety of on-going promotions and extra fills over the summer period.
tion to quality and attention to detail has ensured that Monini has retained its first class rating in Italy. Olive oil consumption has risen across the board in the past 10 years and the Irish now sip on about half a litre per person per annum. Over the years, the range in Ireland has grown substantially to now include Extra Virgin, Pure Olive Oil, GrandFruttato, Oilbios Organic, Grapeseed and Balsamic Vinegar, caterConsumers can spice up their salad offering with a full range of tubbed olives and olive ing to consumers' every possimixes from Giovanni di Firenze. ble requirement.
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For 2008, Monini will be focusing on bringing premium quality oils to Irish consumers, with a variety of ongoing promotions and extra fills over the summer period.
Still made today using the original recipe, Cardini’s Original Caesar, from Kelkin Ltd, is one of the most popular salad dressings on the market.
Roots & Shoots Ad
12/05/2008
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Roots & Shoots The Salads with a difference....... all dressed up and
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Life al Fresco with Caffrey’s Caffrey’s Marinades & Sauces will add a flavoursome & Irish-made touch to this summer’s finest barbecues. With a delicious selection of sauces & award winning marinades, the range is free from all additives and artificial colourings. The family owned business selects only the highest quality ingredients to create tempting products which provide consumers with the basis for tasty & tender barbecued treats. Simple to use, the Caffrey’s range is ideal for the time poor consumer looking for an exciting yet easy solution to add flavour to fish & create mouth-watering meat dishes. Caffrey’s Creative Sauce range includes 5 BBQ favourites: Dijon & Honey, Lemon & Coriander, Provencale, Rosemary & Garlic and Spicy Barbecue Marinades.
Contact: Creative Sauces Ltd, Kilcoole, Co. Wicklow. P h o n e 0 1 2 8 7 1 3 7 5 w w w. c a f f r e y s au c e s . i e
Summer Stocking
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Johnson’s Holiday Skin NEW Improved Johnson’s Holiday Skin Body Lotion now gives skin a flawless, even colour. Now enriched with Aloe Vera, this daily body lotion gives skin a healthy moisture boost and gradually builds a natural looking tan. The new fresh fragrance means no after-smell and no giveaways, just beautifully tanned, natural looking skin. New Johnson’s Holiday Skin Light Glow gently enhances skin’s natural colour – for a healthy glow everyday, while the range also includes Johnson’s Holiday Skin Normal to Dark Skin.
Raid Insecticides RAID has a strong brand heritage and has been protecting homes for 50 years. SC Johnson is the global number one insecticide company and is dedicated to the constant research and development of insecticides. The Raid range includes Fly & Wasp Killer, Ant & Cockroach Killer, and Protector Fly, Wasp & Mosquito Killer, which contains natural, plant based ingredients. Watch out for promotional 33% Extra Free packs on Fly & Wasp and Ant & Cockroach aerosols. Look out for continuous promotional support in-store over the coming months, including Raid branded stands.
Suncare Collagen Protector from L’Oreal L’OREAL Paris Solar Expertise is introducing a new gel cream which is enriched with ProCollagen, an exclusive Solar Expertise ingredient that protects against sun-induced premature skin ageing and reinforces the skin’s collagen fibres to leave the skin feeling firmer and more toned. Available in SPF15 for medium protection and SPF30 for high protection, this new innovation in sun protection will be supported with advertising on TV, in press, online and with extensive PR.
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Instant Prints For Your Customers THE Digital Print Station (DPS) from FUJIFILM Ireland, the self-service digital kiosk, enables your customers to edit and perfect their digital camera images, burn to CD and download images from mobile phones. Images are printed within 12 seconds with excellent photo quality. The Fujifilm DPS has a very small footprint and requires minimal staff training and maintenance. The DPS is a very affordable solution to guaranteeing extra revenue for your store plus repeat business. If you would like further information please contact Gary Ryan, FUJIFILM Ireland Limited, on 087-1251459.
Autan Insect Repellants AUTAN is the trusted number one European brand and ensures trustworthy protection against bugs. The Autan range comprises Autan Family Care Aerosol, which is cosmetic and caring while providing comfortable protection; Autan Soothing Insect Spray, which helps to cool the skin after an insect bite, as well as stopping itching and reducing swelling. Other products from the Autan range include Protection Plus Pump Spray and Protection Plus Body Spray. The Protection Plus range is effective in areas that have a heavy presence of insects. It protects against biting insects and ticks for up to eight hours and is dermatologically tested. Look out for continuous promotional support in stores over coming months.
Sony SnapLabs Instant Photo Kiosk SONY Professional Solutions have unveiled a new digital photo finishing system. The Sony SnapLab captures, enhances, and prints superb digital images at the push of a button. The Sony SnapLab takes all forms of memory card, has Bluetooth capability, and comes with one year’s prime support. This unique, entry-level system is small, light and portable; prints in just 11 seconds, and is a cost efficient solution for retailers. The package includes the SnapLab, point of sale material, media, the stand and the remote control. A Sony representative will set up the machine, merchandise it and train staff on use of the SnapLab. As an added bonus, Sony will give 800 free prints with all Sony SnapLabs sold before July 1, valued at €400.
Drinks News 2
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Diageo Races Ahead PICTURED are Jean Doyle, from Diageo Ireland, with James Nolan, founder of the Diageo Ireland Punchestown Kidney Research Fund Charity Sweepstakes Race. The annual charity race provides the primary funding for the Punchestown Kidney Research Fund and the Charity broke through the €1m fundraising mark this year. The monies raised will be invested in projects that improve the life of patients suffering from kidney disease and raise awareness of organ donation.
Tipperary Partners Taste Festivals
TIPPERARY Natural Mineral Water is to be the Official Mineral Water Partner of Taste of Dublin and Taste of Cork for 2008. TV personality Ryan Tubridy and Miss Ireland, Blathnaid McKenna, are pictured with Marie Cooney, Director of Tipperary Natural Mineral Water, at the launch. Both the Taste of Dublin (June 12-15) and Taste of Cork (June 27-29) will feature food from some of the top restaurants in the country, and Tipperary Natural Mineral Water will be the water of choice for top class celebrity chefs such as Anthony Worall Thomson, Darina Allen, Derry Clarke, Ross Lewis and many more. Tipperary will also have a retail stand and will supply complimentary product for specific areas within the event arena.
Hennessy XO Literary Awards THE much coveted 2007 Hennessy XO New Irish Writer Award, in association with The Sunday Tribune and Four Seasons Hotel, Dublin, was presented to Valerie Sir from Waterford for her emerging fiction ‘Summer Rain’, while one of Ireland’s leading novelists, Dublin-born Anne Enright, has been announced as the latest inductee into the Hennessy XO Literary Awards Hall of Fame. Other awards presented included Best First Fiction Writer to Michael O’Higgins for his short story ‘The Great Escape’ and Best Emerging Poetry to Mary Madec, nominated for her poem ‘In Other Words’. Now in their 37th year, the Hennessy XO Literary Awards are unique, providing the undiscovered writer and poet with an opportunity to break through the barriers to see their work published – and their talents appear in print. Maurice Hennessy, John Pearson and Paul Haran are pictured at the Awards.
Bushmills 400th Anniversary PICTURED are Darryl McNally, Bushmills Whiskey Expert, alongside Orla Flanagan, Bushmills Assistant Brand Manager, marking the 400th anniversary of Bushmills’ original licence to distil. The 400th anniversary is a hugely significant milestone for Bushmills, as the Old Bushmills Distillery is the only surviving historical distillery still in full operation in Ireland. Orla is pictured with Bushmills 1608, the anniversary special release whiskey, combining some classic features of Bushmills whiskeys, such as triple distillation, with a pioneering process of distillation using crystal malt, a special type of malted barley selected to deliver exceptional smoothness.
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Drinks News.
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News
Russian Standard Vodka Launches in Ireland PICTURED with the Russian Standard team is Roustam Tariko, founder and president of Russian Standard, who jetted into Dublin to launch Russia's number one premium vodka to the Irish market. Continuing its rapid expansion into Europe, Russian Standard Vodka hits the Irish market, supported by a €3m marketing campaign, Partnering with Irish distributor FindlaterGrants, Russian Standard Vodka is set to become a major player in the
Cooley Wins 6 Double Gold Medals COOLEY Distillery flew the Irish flag with distinction at the 2008 San Francisco World Spirits Competition, claiming six prestigious Double Gold Medals. Indeed, Cooley’s overall medal tally of 15 eclipsed all other Irish whiskey distillers at this prestigious competition, which rates the top spirits from around the world. A Double Gold Medal is the highest honour a spirit can receive and Cooley’s six Double Gold winners were Connemara Peated Single Malt, Connemara Cask Strength Single Malt, Connemara 12 Year Peated Single Malt, Greenore 8 Year Old Single Grain, Tyrconnell 10 Year Old Madeira Finish, and Tyrconnell 10 Year Old Sherry Finish, while the Gold Medal was for Kilbeggan 15 Year Old Irish whiskey.
Irish premium drinks market and was ranked by IMPACT magazine as the 4th fastest growing premium spirits brand globally in 2007.
Rosemount Australian Film Festival THE Rosemount Australian Film Festival 2008 took place at Cineworld, Dublin, recently, where guests were treated to a Rosemount and canapés reception before the screening of the highly regarded and award-winning film, ‘Lucky Miles’. Sri Sacdpraseuth who stars in the film, attended the reception and mixed with guests. Sri is pictured at the festival with Paul Maguire, Marketing Director, Edward Dillon, Caragh Walsh, Brand Development Manager for Rosemount, and the Australian Ambassador HE Anne Plunkett.
Wine Merchant Uncorks Training Scheme AWARD-winning wine merchant James Nicholson has launched an initiative to give one promising individual with a passion for the wine trade an opportunity to make their mark in the industry. The nine month bespoke Training Scheme will start in August 2008. The scheme has been designed to include an exciting mix of activities. From working in the vineyards of one of our European producers during a vintage (grape harvest), to placements in Crossgar and Dublin, the programme will provide an invaluable insight into the world of wine. Pictured at the launch of the scheme are Susy Atkins, wine expert for BBC One's Saturday Kitchen, Channel 4’s The Richard and Judy Show and best selling wine guide author, and Averil Johnston from JNWM.
7UP Goes Eco 7UP Free has always been green, now, the brand has strengthened its green credentials by signing on as the headline sponsor of Dublin-based Ecocabs Ireland. From now until September, Ecocab rides are on 7UP Free –with a fleet of 10 pedal-powered tricycles, paid for by sponsors including headline sponsor 7UP Free, who have committed to taking a lucky number seven cabs this summer. Pictured at the launch is Eamon Ryan TD, Minister for Communications, Energy and Natural Resources.
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Lighter Wines Star for Summer Jean Smullen on the wines to watch fly from your shelves over the sunny season.
The
summer of 2007 will long be remembered as a wet one. The poor summer weather triggered a sharp decline in the long drinks market and impacted into the wine market, as evidenced by a 15% decline in wine sales in June 2007, which thankfully recovered later in the summer. The lifestyle of the Irish consumer has changed beyond all recognition. They have adopted a more outdoor lifestyle that involves barbecues and outdoor entertaining and unless the weather is particularly bad (as was the case in 2007), the wine consumer likes to entertain in the garden and enjoy lighter, more fruity wines. Two wine styles, therefore, dominate on the shelves as spring turns to summer, light white wines and rosé wines. The big beefy red wines which go so well with winter stews on cold dark evenings are abandoned for lighter, fruitier, wines which can be chilled and go well with outdoor dining.
Rosé Turning first to rosé wine, this sector has certainly shown strong growth on the Irish market in recent years. Rosé wines now account for 5% of the
overall wine market in Ireland of 8.2m cases. There is now an expanding pink selection, which takes increasingly more shelf space than was previously noticeable. Supermarkets in particular are stocking twice the amount of rosé than in previous years and specialist off licences and independents have not missed out either, with both sectors offering more rosé wines. Rosé wines from Anjou and the Mediterranean regions of Provence and Languedoc Rousillion have long been available on the Irish market, as indeed have rosé wines from Italy and Portugal. However, in recent years the development of rosé wine as a category has been pioneered by the Californian producers, with Blossom Hill leading the way. The American rosé wines are driving the market share forward. Guideline figures from the Wine Board of Ireland to December 2007 show growth of 16% for USA during 2007, which brings its market share up to 14.2% of the total wine market in Ireland, much of this growth being driven by the rosé wine category.
A Happy Accident The story of the development of rosé wines in California came about as the result of a happy accident. The slightly sweet rosé wine style made from the Zinfandel grape was originally discovered by Bob Trinchero of Sutter Home Family Vineyards. In 1972, Bob Trinchero began to experiment with Zinfandel, a red grape which he wanted to vinify both as a white and rosé wine. In 1975, a stuck fermentation left a touch of residual sugar in the rosé wine, which Bob Trinchero and his customers liked, so he made more so that by 1978, production had passed the 10,000 case mark
Blush Zinfandel Since that 1975 vintage, Rosé Zinfandel (or Blush Zinfandel as it is sometimes known) is now produced by a significant number of Californian wine producers and has become one of the largest selling wine styles in the United States, with a market of over 20m cases per annum. It is now also exported globally to over 60 countries. Today, most USA rosé is a simply a blend of Zinfandel and Grenache, both red grapes which are vinified as a rosé wine, with residual sugar, in order to make the wine more palatable to the novice drinker. These are the entry level wine styles for most consumers and are approachable and easy to drink. In Europe, the rosé category is also starting to enjoy a revival, with red grapes like Shiraz or Merlot, 43
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vinified as a rosé, leading the way in France. The pink grape, Pinot Grigio, is heading up a growing list of varietials used to make rosé wines in Italy and Germany and this wine category has become very strong for summer wines, particularly in Northern Europe in recent years. The ‘pinkification’ of the wine market does not only apply to still wine: dramatic growth is also noticeable for both Sparkling and Champagne wine styles from France and the New World, with this market segment growing strongly here in Ireland in recent years.
Pinot Gris/Grigio Another very strong wine style, or in this case grape variety, that has emerged in recent years is Pinot Gris (known in Italy as Pinot Grigio). What was long thought to be a mutation of Pinot Noir is actually a cross of Pinot Meunier (a red grape variety) and Traminer (a white grape from the Alpine regions of Central Europe). Pinot Gris is a versatile grape that has many forms throughout France, Italy, Germany and Switzerland. A productive varietal with a pink skin, Pinot Gris is known for a wide range of styles that swing from crisp and dry to fruity and spicy, or to rich and sweet. Pinot Gris is known for a combination of stone fruits, cream and a pervasive spiciness that can be wonderful if well made. The best examples of Pinot Gris come from the Alsace region in northern France. Alsatian Pinot Gris tends towards soft and spicy with lots of fruit and sometimes residual sugar. In Italy, as Pinot Grigio, it is fresh and crisp because the wines are fermented at a low temperature, which takes out a lot of the colour and leaves a cool elegant wine with light flavours and lower alcohol levels. Pinot Gris/Grigio is one of the most sought after light wine styles on the market at the moment. As well as France and Italy, you will find very good examples of this grape variety being successfully grown in New World countries, such as New Zealand and Australia. 44
Other Light White Wine Styles
wines were launched to the off trade and are an ideal choice for the summer season. Other popular light white wine styles The contemporary Promised Land include wines made from the range of wines are crafted from qualSauvignon Blanc grape, which in ity fruit sourced from the renowned France come from the Loire, Clare Valley and Limestone Coast Bordeaux and the Vin de Pays areas. regions of Australia. Designed to be You will also find zippy Sauvignon stylish, fun and always great value, Blanc produced in Spain. Light zesty these wines will suit any occasion. white wines can also be found from FG are committed to developing the Austria, where wines made from Wakefield brand in Ireland and both the Gruner Veltliner and developed a strong advertising and Riesling grape are much sought after. support program to grow the brand New World Sauvignon is plentiin 2008. ful, Chile in particular has wonderful This year saw FindlaterGrants examples, especially from regions bringing the first Carbon Neutral like the Casablanca and Limari wine to Ireland with Cono Sur Valleys. South Africa has wonderful becoming the world’s first wine proexamples of light wines made from ducer to achieve Carbon Neutral both Sauvignon and Chenin Blanc delivery status. The Chilean wine and New Zealand is best known for producer, renowned for its winemaklight aromatic wine styles made from ing excellence, environmentallySauvignon Blanc, Riesling, Pinot friendly production and innovative Gris, Gewurztraminer, Pinot Blanc spirit, will carry the Carbon Neutral and Pinot Gris. logo on its products. Australian Riesling from the Founded in 1993, Vinã Cono Barossa and Clare Valley, as well Sur’s vision is to produce premium as the aromatic white grapes expressive and innovative wines from Western Australia around with the spirit of the New World the Margaret River, are also a and is the fastest growing major must. Stock your shelves with Chilean brand in the Irish marthese elegant white wine styles ket, growing at 88% year on year from both the Old and New (Source: ACNeilsen, MAT, Dec World and successful sum07). mer sales will be assured. Extensive marketing support for the brand continues FindlaterGrants to drive sales. TV advertising This summer, one of drives the activity, together Ireland’s leading wine-merwith the launch of new Cono chants FindlaterGrants has Sur packaging. The packaga fine selection of wines and ing focuses on the premium spirits for enjoyment and natural quality of the throughout the summer brand, which offers conseason. sumers fantastic value for One of the most recent money and features the wineries that Carbon Neutral logo. FindlaterGrants now reprePhilip Robinson, sents is Wakefield Wines, Marketing Director, which is enjoying phenomeFindlaterGrants said, nal success over the last “Consumers are becoming year. Wakefield wines is the more environmentally seventh largest winery in FindlaterGrants aware and whilst this is a Australia, with three genare committed to new step for wines, we feel erations of the Taylor famideveloping the Wakefield brand in that the public will actively ly involved in the business. Ireland and seek out more products Adam Eggins, their winedeveloped a strong which are environmentally maker, was awarded advertising and Australian Winemaker of support program to ethical. This is a significant step in terms of wine delivthe Year in 2006. In April, grow the brand in 2008. eries and FindlaterGrants Wakefield Promised Land
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FindlaterGrants has launched an exciting new resealable 1.5 litre lifestyle pouch pack format for Arniston Bay.
will actively seek out more wine suppliers who will seek to set off their carbon emissions.” FindlaterGrants has also launched Mateus Rosé Shiraz, a new rosé developed from the Shiraz grape from the rosé wine specialist Mateus, just in time for summer. Mateus is an iconic global wine brand, represented in over 125 countries, and in Ireland the brand is enjoying a popular resurgence, with sales last year hitting double digit growth. Presented in an original bottle inspired by the flask bottles of the soldiers in World War I, Mateus Rosé Shiraz is raspberry in colour, and a medium dry, fresh, young and fruity wine, with an intense elegant finish. Instantly recognisable as the iconic Mateus bottle, the new pack is dressed in silver foil, designed to attract younger consumers. Available in a convenient screwcap format, Mateus Rosé will appeal to all seeking to expand their wine offering for summer 2008 Rosémary Lyster, Marketing Manager, FindlaterGrants said “We are delighted to be bringing Mateus Rosé Shiraz, a unique and innovative brand, exclusively to the Irish drinks
Drinks - Wine
trade, just in time for summer. mond-shaped bottle and screw cap A huge success in the UK, we closure. The diverse range offers conanticipate that Mateus Rosé sumers wines to suit every taste and Shiraz will be a great addition budget. Rosemount’s passionate and to summer 2008 and we have established winemakers ensure that developed a very strong adverconsumers experience accessible tising and promotion support fresh, bright wines that deliver program to drive sales during intense fruit flavours. This the summer months.” distinctive style and quality This month, has made Rosemount a FindlaterGrants has launched favourite with Irish wine an exciting new pack format drinkers for over 20 from the popular South years. African fine wine makers Rosemount is one of Arniston Bay. The new, the first major wine easy to carry and resealbrands to adopt able 1.5 litre lifestyle screw-cap closures, pouches offer consumers a which prevent cork new packaging format and taint, ensuring that come with an easy-pour the wine tastes just tap. The pouch fits easily as the winemaker into a fridge, chills quickly intended. A “diaand is lighter to carry mond worth disthan the traditional bottle The Bend in The covering”, format. It is an ideal solu- River Pinot Grigio Rosemount’s is showing double sophisticated new tion for people on-the-go and for outdoor occasions. digit growth over bottle design is a last year and is Once opened, the product first in the wine proving to be a stays fresh for up to one strong favourite industry and month of opening. with consumers. embodies the The new Arniston Bay sophisticated, yet This summer will pack comes in two of Arniston Bay’s accessible style that is see the exciting most popular varietals: Chenin Rosemount. The new introduction of Green Point NonChardonnay and Pinotage Rosé. The bottle shape also Vintage Rosé to new format is also extremely envireflects the famous Ireland. ronmentally friendly and offers a Rosemount diamond 80% lower carbon footprint and takes label. 90% less landfill to fill than two glass bottles, making it very desirable to the ethical wine drinker. The Bend in the River takes its name from the majestic River Rhine, at the point where it meanders its way past the small town of Bingen. The outstanding design and unusual bottle shape are matched by a wine that is singular and expressive. The Bend in The River Pinot Grigio is showing double digit growth over last year and is proving to be a strong favourite with consumers. Made with grapes selected from prime vineyards in the Rheinhessen area, this smooth Pinot Grigio shows expressive fruit flavours and typical spicy aromas.
Edward Dillon & Co. Ltd Rosemount relaunched in 2007 with a stylish, innovative and unique dia-
Rosemount relaunched in 2007 with a stylish, innovative and unique diamond-shaped bottle and screw cap closure. 45
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The recently launched Lindemans Early Harvest is pioneering the lowalcohol wine sector in Ireland.
This summer will see the exciting introduction of Green Point NonVintage Rosé to Ireland: a fresh sparkling rosé in the ‘méthode traditionelle’ style. Chardonnay, Pinot Noir and Pinot Meunier are blended with a small amount of Pinot Noir fermented on skins, to create a vibrant and fruit driven Brut Rosé style. Green Point is situated on a spur of land running from Yeringberg Hill to the Yarra River in the heart of the Yarra Valley. The site was chosen by Moët & Chandon in 1986 as the ideal location for their first Australian vineyard and winery – Domaine Chandon Australia. Green Point wines have become the Australian benchmark for excellence in
cool-climate sparkling and still wines and have achieved critical acclaim in Ireland and the rest of the world. The Green Point NV Rosé is the first Crown Seal in Ireland and Europe. With wine quality as the key objective, they have chosen to seal all of their sparkling wines with a stainless steel crown seal. As with screwcaps, now widespread for still wines, the crown seal ensures uniform maturation from bottle to bottle and eliminates the risk of cork taint, thereby ensuring Green Point sparkling wines maintain the style and quality as intended by the winemaker. Green Point NV Rosé will be available from Edward Dillon & Co. from June 1. The recently launched Lindemans Early Harvest is pioneering the lowalcohol wine sector in Ireland, an emerging trend in the drinks industry. Lindemans Early harvest is a unique range of wine which is on average 30% lighter in alcohol and delivers fresh fruit flavours in a delicate style. The majority of white wines produced in Australia have around 12%13% alcohol, while red wines have approximately 13%-14% alcohol. The Lindemans Early Harvest Semillon Sauvignon Blanc, Shiraz and Rosé sit at just 9% alcohol – most significantly, however, they do not compromise on taste. The secret to these low alcohol varietals is found in the name – Early Harvest wines are created from grapes harvested earlier in the season, so they
Moët & Chandon BASED in Epernay, in the heart of the Champagne region, Moët & Chandon continues to perpetuate the standards and personality of the marque that have been nurtured over 250 years of tradition. With its intimate knowledge of the Champagne terroir, winemaking expertise handed down and enriched over several centuries, and exceptional vineyards, Moët & Chandon is the leading winegrower in Champagne. Often described as the universal idea of champagne, Moët & Chandon is timeless, appealing and elegant. Moët & Chandon Brut Impérial Non Vintage is at the heart of the Impérial range – representing the firm’s signature style, it is the world’s most popular champagne. Moët & Chandon is not only the most famous and most imitated sparkling wine in the world, it is also the biggest-selling champagne on the Irish market. Moët & Chandon is fuelling sales in the champagne and sparkling wine category, which continues to grow. Innovative and attractive Moët & Chandon sales promotions have been warmly received by consumers and trade alike, and have resulted in significant sales increases for the brand. 46
contain lower levels of sugar, the primary ingredient for creating alcohol. The resulting wines are crisp, light, deliciously refreshing, easy-to-drink, but still grown-up, with the quality and trusted enjoyment consumers know and expect from a Lindemans wine. Lindemans Early Harvest has a number of consumer initiatives in place this season, including a series of tastings in key stores throughout the summer, luxury hamper giveaway competitions and presence at exclusive summer events. Lindemans Early Harvest was released earlier this year in February. It is exclusively available from Tesco and Dunnes Stores off-licences nationwide.
Irish Distillers Wines & Spirits Ltd Jacob’s Creek Sparkling Rosé is bottle fermented and made from a blend of Chardonnay and Pinot Noir grapes. The end result is a wine that displays an elegant soft pink rosé colour with an attractive marriage of lemon citrus and fresh strawberry/red currant flavours, balanced with a soft, refreshing finish. The lemon citrus aromas of Chardonnay are in harmony with the fresh strawberry and red currant characters of Pinot Noir. Generous red berry and citrus fruit flavours enrich the palate with creamy Jacob’s Creek yeast autolysis, proSparkling Rosé is viding depth and bottle fermented flavour. The wine and made from a blend of finishes soft and Chardonnay and round, with lingerPinot Noir grapes. ing berry flavours.
Febvre & Co. Ltd Two Oceans takes its name from the two great oceans that converge near the Cape of Good Hope, the Indian and the Atlantic. Two Oceans is an easy-drinking and very versatile range of foodfriendly wines. Accessibly styled, the
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World techniques merge with Chile's distinctive fruit and best traditions. ‘Calidad’ and ‘tierra’ – quality and land – form a beautiful marriage in Caliterra wines. Gently crafted in a unique gravity flow winery in the Colchagua Valley, these wines reflect the excellent soils and climates of Chile’s finest vineyards. All Caliterra Reserva varietals are available in packs of 6x75cl, while the Reserva Sauvignon Blanc, Cabernet Sauvignon and Chardonnay are also available in quarter bottles. Caliterra Reserva Cabernet Sauvignon 2005 was recently awarded 89 points in Wine Enthusiast.
Allied Drinks Two Oceans Shiraz Rosé, with its aromas of strawberries and its soft and rich palate showing lots of ripe berries, is perfect for summer enjoyment.
brand exemplifies South Africa’s friendly and relaxed lifestyle. Two Oceans’ winemakers work closely with a team of viticulturists who ensure vineyards are ideally located to produce concentrated fruit flavours. To ensure the finest quality, all grapes are sourced from premier vineyards within the Cape’s Coastal region, where a temperate climate prevails. Vineyards are cooled in summer by daytime maritime breezes from both oceans and a drop in night-time temperatures, allowing grapes to ripen slowly, which promote flavour intensity. Two Oceans Shiraz Rosé, with its aromas of strawberries and its soft and rich palate showing lots of ripe berries, is perfect for sumCaliterra mer enjoyment. It represents a new is available in generation of packs of 6x75cl. Chilean wineries in Caliterra repwhich innovative resents a new genNew World techniques merge eration of Chilean with Chile's wineries in which distinctive fruit innovative New and best traditions.
Hardys Stamp of Australia offers one of Australia’s most popular, easy to drink ranges of wines. Stamp of Australia continues the tradition of fine winemaking that Hardys have become recognised for throughout the world, by offering great wine at an affordable price. The Stamp range is identified by the original Australian postage stamp, dating back to 1937, which is featured on all Stamp of Australia wines.
Hardys Stamp of Australia offers one of Australia’s most popular, easy to drink wine ranges.
natural techniques. An emphasis is placed on the delicate handling of the wines, with the aim of producing wines with elegance and complexity. It is this dynamism and passion for wine that has made Errazuriz such an internationally respected producer of quality wines.
Cassidy Wines From Chile, 35° South takes its name from the latitude where the main vineyards of Lontue are located. This area in the heart of Chile’s Central Valley zone is a very traditional and
Its dynamism and passion for wine has made Errazuriz such an internationally respected producer of quality wines.
Errazuriz's philosophy is best expressed by Don Maximiano who said, “From the best land, the best wine”. As an estate winery, Viña Errazuriz strives to produce the finest wines by controlling every stage of the winemaking process, from grape growing in the Aconcagua, Casablanca and Curico valleys, to winemaking with the most
From Chile, 35° South takes its name from the latitude where the main vineyards of Lontue are located in the heart of Chile’s Central Valley zone. 47
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wonder Oyster Bay has consistently won so many of the world's most-prestigious wine awards and the hearts of so many wine lovers from Sydney to Dublin, London to New York. Gallo Family Vineyards has operated since 1933 and today the family is still personally involved with the vine and its grapes throughout the growing season to maximise the quality and character of the fruit they use. For generations, Sonoma has offered winemakers a unique set of climate conditions, ideal for producing world-class wines. Warm daytime temperatures cool down at night as a result of fog From its very first vintage, Oyster Bay has continued to define the very stature and style of from the nearby Pacific Ocean. New Zealand wines. This natural phenomenon effectively lowers the temperature average during the growing season and privileged area for grape-growing, a lower average temperature makes which benefits from the long hours for an extended season. This keeps the of uninterrupted sunshine durripening process from happening too ing the day. At night, cool air quickly, thus allowing the grapes to comes into the area from the achieve more character and greater Andes, dramatically dropping depth of flavour. the temperature, helping to maintain high levels of acidity to go with the ripe fruit, ensurBarry Fitzwilliam ing that the resulting wines Maxxium are fresh and balanced. The Michael Barry of Barry Fitzwilliam idea behind 35° South is to Maxxium claims that they now find the greatest varietal have probably the most successexpression in each wine. ful prestigious French wines on From its very first vinthe market when you take tage, Oyster Bay has continaccount of the success of Michel ued to define the very Lynch, Michel Lynch Reserve and stature and style of New Guigals wine from the Cote du Zealand wines. Its reputaRhone. Marcel Guigal was voted tion has been built from the ‘Decanter Man of the Year 2006’ vines grown in and Jean Michel Cazes of Michel Marlborough's central Lynch was awarded ‘Decanter Wairau Valley, now recogMan of the Year 2003’. Faiveley nised as one of the great Burgundy Wines and Jolivet wine growing regions of the Loire Wines complete what world with its cool, sunny, Michael Barry claims is now the Gallo Family maritime climate and its most outstanding portfolio of Vineyards has operated since shallow, stony soils. French Wine on the market. 1933 and today The philosophy at Blue Nun is still an old the family is still Oyster Bay is to produce favourite for this time of year and personally fine, distinctively regional will be heavily promoted by Barry involved with wines that are elegant and Fitzwilliam Maxxium, who have the vine and its grapes assertive, with glorious launched Blue Nun Pinot Grigio. throughout the fruit flavours – wines that McGuigan wines continue to growing season drink well within a year or out perform the market. The to maximise the two of vintage, yet possess Black Label range comprises of a quality and the balance and structure character of the Merlot, Shiraz, Chardonnay, fruit they use. to reward cellaring. Small Sauvignon Blanc and Rosé, as 48
Gallo Gallo Family Vineyards has three Rosé wines to choose from: Gallo Family Vineyards White Zinfandel, White Grenache and Shiraz Rosé. Consumers will have the opportunity to sample these wines at selected festivals and events over the summer months, starting with the Gallo Family Vineyards Race Evening on June 7 at The Curragh Racecourse. With more people opting for rosé throughout the Summer months, it’s little wonder why leading bars across the country are encouraging people to give ‘Rosé on the Rocks’ a try: Gallo Family Vineyards White Zinfandel served in an oversized glass over ice. Gallo Family Vineyards White Zinfandel is a light bodied wine with a gorgeous jewel-like colour. With its distinctive red berry bouquet and crisp, fresh fruit finish, this wine is an excellent match for a variety of foods, such as spicy Thai noodles, mild cheeses, fresh fruit salads and grilled fish. well as McGuigan Black Label Sparkling Chardonnay. The range will have strong above-the-line marketing support, particularly in the national press and radio. A new addition to the range is a Cabernet/Merlot blend. The Tyrrell’s Moores Creek range is gathering momentum and the Old Winery range does extremely well in the premium category. A new addition to the range, Tyrrell’s White Label, offers an exceptional price/quality ratio. Ducks Flat wines have done extremely well since the change to
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wineries in the world,” according to stelvin closures and offer great value Michael Barry. for money. Ducks Flat Shiraz From New Zealand, Fernleaf Cabernet won the ‘Best New World Sauvignon Blanc has also done Red Wine under €8’ at the NOffLA extremely well since its introduction. Awards and the white Ducks Flat is a It is produced by Nobilo and the qualiColombard/Chardonnay blend. ty speaks for itself. The price quality The Glen Ellen Winery was foundratio is fantastic. A new addition to ed in 1980 in Sonoma County, one of the portfolio is Maven from California’s premier grape growing Marlborough, the range includes a regions. Glen Ellen has been credited Sauvignon Blanc, Chardonnay and with inspiring consumers to embrace Pinot Noir. varietal wines throughout the 1980s Mont Gras, a forand 1990s by consistentmer ‘Chilean ly crafting premium Producer of the Year’, quality wines, such as continues to grow Chardonnay, Cabernet strongly. BFM will be Sauvignon, Zinfandel offering fantastic valand Merlot. Today, Glen ue with the blends Ellen is distributed in range, while at the most of the world’s top end, the Mont largest wine importing Gras Reservas trade countries and the brand extremely well and produces approximately this year they will 3m cases annually. have the Montgras BFM also handle Cabernet Merlot Concannon and Bonny Reserva 2006, which Doon Californian wines, won gold at the which have an entry International Wine point around €13. Challenge 2007. The company have From Argentina, enjoyed great local press BFM have recently reviews for the Hutton added the Santa Ridge range of South Julia/Zuccardi range African wine, particularThe Michel Lynch range, from to their portfolio. ly the Hutton Ridge Barry Fitzwilliam Maxxium, They are a family Merlot, which have led to has been performing fantastic interest from exceptionally well in the Irish owned winery who produce excellent the trade, particularly market. wines at all ends of because of its price-qualithe spectrum, and have a fantastic ty/ratio. price/quality ratio. They have also added Boschendal Codorniu and Raimat from Spain to their range: “one of South Africa’s are two new additions to the BFM iconic wineries, established in 1685, portfolio, which have performed very which makes it one of the oldest
Gleeson Group Portfolio Tasting At the Gleeson Group Portfolio Tasting, wine manager Ciaran Lynch showed off their portfolio of summer wines, reflecting very much the current trends in the market. Their Off the Leash Australian range was very good, and included The Lane, a blend of Sauvignon Blanc and Semillon, which was commercial and well made, and the 2007 Adelaide Hills Pinot Grigio, a single vineyard wine with great structure. I particularly liked their 2007 Sandalford Verdelho from Margaret River, which had lovely light fruit, backed by good structure. Verdelho is a Spanish grape, which makes light easy drinking summery wines that are worth looking out for. From Alsace, they have the Blanck range of wines, which are sealed under screw-cap and which really stand out. The range includes Pinot Gris, Riesling and Gewurztraminer and this under-rated French wine region is a must in terms of lighter style summer drinking wines.
Drinks - Wine
East Coast Suppliers EAST Coast Suppliers, based in Dundalk, are relatively new to the wine market, but their wine manager, John McCarthy, is no stranger to the trade. At a recent portfolio tasting, their comprehensive range was available to taste. I particularly liked their Burgundy range, Edourard Delaunay which includes a Macon Lugny, Pouilly Fuisse, Chablis, and Chasagne Montrachet, all of which showed well. From the South of France, their Chateau d'Angles red and white really stood out. I loved their Corbiere range from Chateau Peyriac de Mer, lovely full bodied wines with good juicy fruit. A good range from Italy included Pinot Grigio Ca Lunghetta and from Spain, their Covila Rioja Crianza was excellent. Their Australian range was the star of the show. The Langmeil wines from the Barossa were hard to fault, a comprehensive range of wines which included Hanging Snake Shiraz/Viognier 2006 and a wonderful Eden Valley Riesling. The Estampa range from Chile is also very high quality. Estate blended wine, the 2006 Estampa Sauvingon Blanc/Chardonnay/Viongner was really good, as was the 2005 Estampa Cabernet Sauivignon/Carmenere/ Petit Verdot. well since their re-launch here in January. BFM also have an impressive Champagne and sparkling wine portfolio, including Charles and Piper Heidsieck. Charles Heidsieck is the premium champagne from the Heidsieck house. The company also produces the fashionable and contemporary Piper Heidsieck Grande Marque Champagne. Charles Heidsieck won the ‘NOffLA Champagne of the Year’ and the ‘Decanter Magazine Champagne of the Year’ in 2006 and Piper Heidsieck Champagne won the ‘NOffLA Champagne of the Year 2007’. Finally, Pol Roger Rosé is proving hard to keep in stock as supply outstrips demand. 49
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The Beer Essentials Summer is a key selling period for beer, as outdoor dining and the barbecue season takes hold.
The
summer period represents more than 17% of annual beer sales across the take-home trade, with some commentators estimating summer sales to hit almost 30% of annual totals. Whatever the figures, however, summer presents a key volume opportunity for the off trade to increase footfall in-store, by prompting consumers to consider the wealth of social occasions summer brings, as consumers use the longer evenings to relax at home or outdoors around a barbecue. The packaged beer market is showing annual growth of 5% this year (ACNielsen, ROI Off Trade, MAT February 2008), while 2007 saw the off trade beer market achieve growth of 7.7% (Source: ACNielsen Liquor Report, year-end December ’07).
Now in its fifth year, the highly successful Oxegen Festival is taking place at Punchestown Racecourse from July 11-13, with huge demand for tickets. This year’s line-up
Heineken Ireland Heineken lager is demonstrating excellent performance in both the on and off trade, where Ireland’s No.1 lager brand is reinforcing its position by continuing to further grow share of the beer market. Within the off trade, the brand is also growing and showing strong performance. This strong brand performance is largely underpinned by its ongoing investment in rugby, music and the UEFA Champions League. 50
Heineken lager is demonstrating excellent performance in both the on and off trade.
includes Kings Of Leon, REM, Rage Against The Machine, Amy Winehouse and The Charlatans. The 13th Heineken Green Energy Music Festival, Heineken’s flagship music sponsorship, took place in Dublin over the May Bank Holiday weekend with live performances from three outstanding headline acts: Nick Cave and the Bad Seeds, Radio Soulwax and 2Many DJ’s, and The Kooks. This event Sol was was supportintroduced into ed by outthe Irish market door, print, by Heineken Ireland in midonline and 2006 and has TV advertissince enjoyed ing, as well rapid success.
NON ALCOHOLIC FULL FLAVOUR PREMIUM WEISSBIER ALCOHOL FREE
A Refreshing Alternative Brought to you by Heineken Ireland
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Heineken Ireland is currently in the process of a nationwide roll-out for the Sol brand in the on trade, and consumer reaction to the brand is very positive. The brand is being supported by an extensive above-the-line campaign and promotional activity in summer 2008. Heineken Ireland’s international beer portfolio also includes: Affligem, a wonderful example of a Belgian Abbey beer with an alcohol level at 6.8% ABV; Moretti, a classic beer from the beautiful town of Udine, in the region of Fruili, to the north of Venice; Paulaner, a typical Hefe-Weisbier (‘yeast-wheat beer’), a style of beer very popular in Bavaria with 5.5% ABV; and Zyweic, a genuine Polish beer much enjoyed by the Polish communities throughout the world.
Diageo Zywiec: the polish beer is enjoying strong sales in Ireland.
as PR activity. Heineken Kinsale 7’s, the largest sevens rugby tournament in the Northern Hemisphere, continues to attract many teams from home and abroad to Kinsale every May Bank Holiday weekend. This year’s tournament marked the 20th year of this 7’s rugby event and Heineken has furthered its commitment to the tournament by extending its title sponsorship until 2011. Heineken Green Spheres continue to travel the country, bringing breaking acts to smaller intimate venues. The latest Green Sphere event is taking place in Limerick on June 2, headlined by Dirty Pretty Things. Heineken Music continues to proudly sponsor Tom Dunne’s Pet Sounds on Today FM and Random Access on Phantom FM. Heineken Ireland also have a range of international beer brands, including Sol, the original Mexican sunshine beer. With an ABV of 4.5%, its presentation in a distinctive clear ‘flint’ bottle magnifies warm rays of vibrant sunshine yellow. Sol was introduced into the Irish market by Heineken Ireland in mid-2006 and has since enjoyed rapid success in both on and off trade channels. 52
of Budweiser Tag, the Official IRFU Tag Rugby League, in which over 15,000 competitors from all over the country will take part. As well as weekly leagues throughout the summer, there’ll be festival and beach tournaments nationwide. Budweiser will also give music lovers around the country the chance to enjoy more great music events as BudRising Summer kicks off. After the success of the BudRising Spring festival in April, which featured over 30 international and Irish acts, the summer events are sure to be a big hit. Keep an eye on www.budweiser.ie for further details. To celebrate the long sunny days, Budweiser will be offering an extensive range of promotional can and bottle packs to bring refreshment to all drinking occasions, with a Budweiser pack format to suit all occasions, while the brand will also enjoy new packaging in the coming months.
Guinness is the best-known alcohol brand in Ireland and its share of take home currently stands at 7.1% (Source: ACNielsen LAD Share Feb 08 MAT). To help consumers ‘Surge into Summer’, Guinness will be offering ‘Free Can’ promotional packs of 12 and 8 cans throughout May and providing To help consumers ‘Surge into Summer’, Guinness will be themed Point Of offering promotional packs and themed POS. Sale support to create a summer atmosphere in store. Budweiser is the biggest selling lager in the ROI Take Home Trade with 19.7% share of the total market (Source: ACNielsen, 12 months MAT Feb ’08 - 18.5% Budweiser, 1.16% Bud Light). Last summer, Budweiser’s share of lager rose to a staggering 20.14%, (19.1% Budweiser, 1.04% Bud Light, ACNielsen, 3 months to August ’07). Budweiser will be offering an extensive range of To celebrate the start of promotional can and bottle packs to bring refreshment summer, Budweiser has to all drinking occasions. announced the sponsorship
HeinBeers_TradeAd_LicWorld.pdf 22/11/2007 13:22:32
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VIP tickets to the finals of UEFA Euro 2008 via their new website www.LiveIt.ie, in addition to the highly motivating ‘extra free’ mechanic, helping to put Carlsberg at the very front of shoppers’ minds.
Beamish & Crawford Beamish & Crawford brands will be front of This summer, Carlsberg’s UEFA Euro campaign mind this summer season features on both their standard and promotional with advertising and propacks, supported by heavyweight TV, outdoor and motional activity taking digital media. place across all the company’s main brands, including Beamish Bud Light is the biggest selling Stout, Miller Genuine Draft, Foster’s beer brand in the world (Bud Light: Lager and Carling. Beamish & 3.0% Global Share, 2006, Impact Crawford is a major beer supplier in Databank) and is beginning to make a the growing off trade market across serious impact in the Irish market. At these key brands, as well as Miller 4.1% ABV, it’s a full strength beer Beer, Foster’s Ice, Kronenbourg 1664 with a pure, fresh, clean taste and is and San Miguel. guaranteed to be a top seller this seaBeamish Stout continues to perform “Summer is an important trading son. very well in the Irish off trade market, time for the beer market. The off May sees the launch of a new Bud and is growing by 9% year-on-year. trade beer market in 2007 achieved Light advertising campaign across TV, advertising, consumer promotions and growth of 7.7% (Source: ACNielsen outdoor, radio and trade visibility. The point of sale materials in the run up Liquor Report year end December campaign communicates the Bud to and during the summer.” 2007), with the key summer months Light brand personality as the Miller Genuine Draft is one of the of June, July and August accounting smarter choice with the tag line ‘See leading brands in the Irish lager marfor almost 30% of total annual volthe Light’ and is guaranteed to create ket. In 2007, Miller Genuine Draft umes,” notes Steve Jones, Package further demand for the brand in the became the Number 1 bottled beer in Sales Director, Beamish & Crawford. lead-in to summer. the total market with latest AC “Each of our brands is widely availThe coming months will also see Nielsen data reporting a 23.3% share able in the off-trade sector and we will consumers offered fantastic promo(Source: ACNielsen Liquor Report be supporting them with strong tions in the off trade, with Bud Light available in promotional multipack can and bottle formats to cater for many different summer drinking occasions. Carlsberg is enjoying double digit growth, up 24% in sales volume year on year (Source: ACNielsen, ROI Off Trade, MAT February 2008), which is significantly ahead of the packaged beer market growth of 5%. This summer, Carlsberg should see even further growth with their exciting new UEFA Euro campaign featured on both their standard and promotional packs and supported by heavyweight TV, outdoor and digital Since Foster’s introduction of the exciting new 500ml can six-pack price flashed at media. Miller Genuine Draft: one of the leading €8, it has experienced total market This promotion offers consumers brands in the Irish lager market. growth of 113%. a free football plus a chance to win 54
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Stout consumers will have the chance tioning, which is to enter in the draw to win tickets for about inspiring an home games and Cork City memoraaspirational attitude bilia in selected Cork stores. to life, and the idea Since Foster’s introduction of the that in the Miller exciting new 500ml can six-pack price World, everything flashed at €8, it has experienced total falls into place simply market growth of +113%, in a six-pack and easily. The televimarket growing at +13%(Source: sion advert is part of ACNielsen Liquor Report year end a €3m campaign and February 2008). This exceptional is supported by extengrowth has been supported by extensive outdoor activity. sive point of sale and merchandising Miller Genuine support. The 330ml bottle 15-pack, Draft has also joined The Carling multi-pack offer of 8 cans for €10, will be price flashed at €15, is also experiencforces with Xtravision available to selected stores in late summer. ing strong growth in independent off to bring consumers an licences at +39.7%. exclusive DVD/game In addition to these rental offer. A strongly year end February 2008). In the off new packs, the updated branded, eye-catching trade, Miller Genuine Draft again brand livery continues to promotion, currently holds the largest share of the bottled ensure excellent on shelf in-store, offers conlager market, but at the higher figure standout and presence sumers a free of 25.8%. In the total market, Miller for the brand. Xtravision DVD or Genuine Draft continues to maintain The new Four Star game rental when they its position as the fastest growing promotion from Foster’s purchase the special mainstream beer brand, with year on is high in appeal as a edition 6x330ml bottle year growth of 8.7%. consumer offer, particupack. Consumers will On January 28, Miller Genuine larly with 18-25 yearbe able to redeem their Draft, launched its new television olds: when consumers free rental vouchers commercial, Easy Bar. This is the first pick up an 8x500ml until July 31. locally commissioned commercial in can pack, they receive Beamish Stout conthe current ‘Genuinely Easy’ cama free 7” pizza with 2 tinues to be the No. 2 paign and effectively communicates toppings from Four stout in Ireland, in a the message that Miller Genuine Star. Following on the stout market which is Draft is about a laid back attitude to success of the 6-forgrowing at +8.4% life. It maintains Miller’s global posi€8 pack, Foster’s is (Source: ACNielsen Beamish & Crawford took over offering this great Liquor Report year the distribution in Ireland of end February 2008). San Miguel, Spain’s number one value pack throughbeer brand, in July 2007. out the summer. Beamish Stout continCarling is the top ues to perform very selling lager across Britain and well in the Irish off trade market, and Ireland, and the brand’s sponsorship of is growing by 9% year-on-year. football, including the shirt sponsorship The Beamish advertising camof the ‘Old Firm’ and the League Cup, paign for 2008 includes billboard ensures that the brand has strong assoadvertising, in-store signage and a ciations with football that can be built press and POS campaign, including on through promotional activity. posters, show-cards and drip-mats. The Carling multi-pack offer of 8 Beamish Stout is available in 500ml cans for €10, will be available to draught can, 4x500ml can pack, selected stores in late summer. This 500ml standard can and pint bottle. pack is experiencing growth of +38.1% Beamish Stout will be highly visi(Source: ACNielsen Liquor Report year ble on official soccer pitches across end February 2008). Carling is also the country throughout the summer available in 500ml single can format. season with the brand’s continuation Kronenbourg 1664 is the number of sponsorship of Cork City Football one super premium lager in its home Club. The sponsorship agreement market of France, and the number Kronenbourg 1664 is the number one super includes the Beamish Stout logo premium lager in its home market of three super premium lager in the being carried on the front of the France, and the number three super European market. Kronenbourg 1664 team and jersey replica kit. premium lager in the European market. is available in 500ml can, 330ml x sixThroughout the season, Beamish 55
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pack basket, while Kronenbourg Premier Cru and Kronenbourg Blanc is available in selected off-licences. Beamish & Crawford took over the distribution in Ireland of San Miguel in July 2007. San Miguel is Spain’s number one beer brand and sold in over 35 countries worldwide. This premium beer has a balanced Mediterranean flavour, with 5.4% ABV. The brand is currently distributed across multiples and independent off-licences in 330ml bottle & 500ml can formats.
Richmond Marketing
Barry Fitzwilliam Maxxium Corona Extra has grown dramatically in both the on and the off trade over the last few years and the trend already this year is for more of the same. Corona is currently backed by an intensive radio TV and national press campaign with the theme, “a refreshing slice of life”. Corona is also the title Bavaria: growing in popularity all the time in the sponsor of the Cork Film canned lager market. Festival. A new ‘My Corona’ campaign will run during the a packaging redesign for the entire summer. range, which is now complete. Bavaria has been brewed in Lieshout, Holland, since 1719 by the Swinkle family. The brewery only uses natural mineral water from its own wells, malt from its own maltery and its own hops. This gives Bavaria 100% control brewing every drop, giving consumers a greattasting Bavaria beer every time.
Internationally renowned Tiger Beer is brewed to be full-flavoured and refreshing, with a low aftertaste. It is Ireland’s and the world’s most popular Asian beer. Tiger was recently voted a 5 star beer by FHM and the brand has won over 35 international medals, including the 2004 World Beer Cup, representative of its quality credentials. With more people traveling to Asia than ever and the Olympics being staged in Beijing in August, peoThe phenomenally popular Corona is currently backed by an intensive radio TV ple are going and national press campaign with the theme, to be more “a refreshing slice of life”. interested in all things Asian this sum“Sales have risen threefold in the mer and Tiger last three years and anecdotal evilooks set to reap dence would suggest that Corona the benefits. Extra is the biggest selling bottled Tiger Beer: Ireland’s Tiger’s beer in the on trade at the moment,” and the world’s most marketing says Barry Fitzwilliam Maxxium popular Asian beer. campaign Managing Director, Michael Barry. this year includes their new TV advert “Sales are plus 35% year on year and which airs during the summer, we have recently launched a 12-pack.” 'Discover the Tiger'. Below-the line and local activity will include samplings, Gleeson Group funky Asian wall murals and plenty of Bavaria is consistently amongst the in-bar Point of Sale, reflecting Tiger’s top four canned lagers in Ireland. beauty and danger theme. With During 2007, the Bavaria brand tremendous year-on-year growth in launched its first TV campaign and sales, Tiger has also introduced a speinteractive web site www.Bavaria.ie. cial off-trade eight-pack for the price of This year, Bavaria is again investing six on sale from May. heavily in TV advertising activity, and 56
Comans Dutch Gold is in the top four selling canned lagers in Ireland. Recent promotions in 8-pack and 12-pack will be available throughout the summer. The 8pack for €8 is one that has driven the brand’s growth, together with no price increase on other packs. Dutch Gold six-packs are still 6-for-€7 and available through all good wholesalers. New to Coman’s and direct from Poland, Karpackie is brewed and canned in Rzeszow. A premium 5% ABV lager brewed using Polish natural ingredients, New to Coman’s, Karpackie is a Karpackie is a leading beer leading beer brand brand in Poland. in Poland.
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increase brand awareness and sales and will be offering special promotional pricing in off-trade outlets to celebrate summer. Route 66 Premium Beer is a fresh, light pilsner style Beer, brewed in Germany under the world's strictest brewing laws, ensuring a perfect beer every time. Blended from three types of malt and Dutch Gold is showing exceptional growth in specially selected hops, it Ireland, driven by its 8-pack for €8 promotion. has a cool golden colour and a crisp refreshing taste that With a retail price point of €1.49 per soothes the palate and is named can. Karpackie is available nationally, after the famous American highway and will also be available in ‘4 cans that means so much to people all for €5’ summer promotion packs. over the world. Comans have just launched a smart new web site, www.comans.ie. Details of all their brands are availFourcor ners Hofbrau, one of the leading and most able on the site, while customers can Fourcorners have been expanding popular beers produced in Bavaria, is now also download high resolution photos their range of speciality beers and available from Fourcorners in 500ml bottle and logos for brands, as well as orderspirits this year. They have recentformat. ing online ly acquired agencies for Brooklyn Hofbrau is a light ‘Münchner Lager from New York and Hofbrau Bier’, and is one of the leading and from Munich. Protégé most popular beers produced in In the late 1800s, the Brooklyn The coming months are a key time for Bavaria. The Hofbrau Haus (Beer area in New York was one of the the trade, and following on from its Hall) is a symbol of Munich's hospilargest brewing centres in the increased availability in Tesco outlets tality and the Bavarian gift for creUnited States, being home to over 45 nationwide, consumers can now enjoy ating a snug and cosy atmosphere, breweries. Nowadays the Brooklyn the cool refreshing taste of Route 66 and is one of the must visited attracBrewery, still based in New York, is across the country. As the weather tions in Munich. Hofbrau is availone of the leading craft brewers in heats up, Route 66 Premium Beer will able in 500ml bottle format. the US, producing a wide range of be running a nationwide campaign beer varieties, including lager, pilacross radio, print and other media to sner, EIPA, brown ale and summer ale. The brewery’s flagship beer, Brooklyn Lager is the fifth best selling draught beer in New York. Brooklyn Lager is an intensely flavoured ‘hoppy’ beer with a slightly bitter taste. It is now available in Ireland in sixRoute 66 Premium Beer is a fresh, light pilsner Brooklyn Lager, the fifth best selling draught beer packs of 355ml style Beer, brewed in Germany under the world's in New York, is now available in Ireland from bottles. strictest brewing laws. Fourcorners in six-packs of 355ml bottles. 57
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Golden Delicious Cider remains one of the fastest growing sectors of the Irish drinks market.
More
and more Irish consumers are turning to cider as the perfect summer thirst quencher, with sales showing a seasonal surge over the sunny season.
Bulmers The Bulmers brand will remain topof-mind with consumers this summer thanks to its new advertising campaign, ‘Indoor Celebration’. Maurice Breen, Marketing Director, Bulmers Ltd, said, “Our new commercial perfectly reflects the sociability, friendship and easygoing atmosphere that is a feature of Irish social gatherings, with Bulmers Original Cider over ice the perfect accompaniment to the festivities.” A new 48 sheet outdoor campaign, entitled ‘Open Season’ supports the television advert, featuring a pint bottle of Bulmers Original Cider surrounded by harvested cider apples. Bulmers is heavily involved in sponsorship, which will further help to ensure maximum visibility for the
brand, including the Bulmers Sports Tonight Quiz, Ireland’s biggest ever sporting table quiz; the Bulmers Summer Sundays Race meeting at Limerick Racecourse; and the Bulmers All Ireland Cups and Shields, the biggest and most successful competition on the Irish amateur golf calendar. Now in its fifth year, the Bulmers International Comedy Festival has been firmly established as one of the most successful comedy festivals in the world, and runs from September 1-21 this year, featuring a host of Irish and international comedians, while the brand also benefits from the ongoing sponsorship of The Magners League, which is one of the top domestic Northern Hemisphere rugby competitions.
Druids Cider Druids cider is the second largest cider brand in Ireland, according to Comans, with growth in excess of 30% year-on-year. This summer and for a short period only, Druids is available in six-packs for €8. Druids’ bottled flavoured ciders are also sure to be a winner. Pomegranate and
Kopparberg
Kopparberg Premium Swedish Kopparberg Cider, from Mixed Fruit Cider combines Richmond apple cider with Marketing, is the the juice of fastest growing blackcurrants cider brand in the and raspberries Irish market. to produce a truly distinctive Kopparberg Pear fruity taste. Cider is the best selling pear cider in the world, while Kopparberg Mixed Fruit is proving particularly popular in the offtrade. Like all of Kopparberg’s Ciders, Kopparberg Mixed Fruit Cider is made in the town of Kopparberg in the heart of the Swedish countryA new 48 sheet outdoor campaign, entitled ‘Open side, and offers a different Season’ supports Bulmers Original Cider this twist to the traditional cider summer.
58
flavour, combining Kopparberg Apple Cider with the juice of blackcurrants and raspberries to produce a truly distinctive fruity taste. It is available in Kopparberg’s characteristic 500ml bottle with an ABV of 5.3% and in 500ml can. The ‘old favourites’, Pear and Apple, are also available in a limited edition off-trade pack with ‘6 cans for the price of 5’.
This summer and for a short period only, Druids Cider is available in sixpacks for €8.
Raspberry, Starfruit and Mixed Berry are the four main flavours in 50cl bottles, retailing at €1.99 per 50cl bottle.
Scrumpy Jack Cider Scrumpy Jack Cider, part of the Beamish & Crawford portfolio, is a premium dry cider which is ideal for the summer and barbeque season. Scrumpy Jack is made using traditional methods and natural ingredients, real cider apples that give it a distinctive, fruity taste. Scrumpy Jack Cider is available in 500ml cans.
24395 Bulmers Open Season A4:.
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Fizz-ical Education Sustained growth for soft drinks looks set to continue over the summer months.
The
Irish soft drinks market continues to grow, with the Beverage Council of Ireland estimating 2007 figures to be 3% ahead of 2006. Summer is a hugely important period for the soft drinks industry, with the BCI estimating that the period between May and July 2007 accounted for 27% of the total year’s sales, and that’s despite our poor summer last year. According to a recent study by international market research agency, Report Buyer, the soft drinks market’s consistent annual growth looks set to continue. Soft drink companies have some of the most well recognised brands globally and some of the most advertised products. One of the greatest challenges for soft-drink manufacturers and retailers is the growing perception of an association between drinks with large quantities of sugar and obesity. Although there is no direct medical link between sugar alone and obesity, the image of the product has been degraded by this negative association. In response, soft drinks retailers and manufacturers have been reporting a trend towards more healthy products with ‘cleaner’ ingredients (i.e. free from artificial flavours, colourings and preservatives). The trend towards a healthier lifestyle and demand for products that satisfy this requirement 60
have led to increased sales of diet or and lime drink, with over 80% of low-calorie soft drinks. the lemon and lime market That said, there is massive (Source: ACNielsen Market growth potential in the soft Volume Share Report, 4 weeks drinks market, according to to December 30, 2007) and Report Buyer, with new is purchased by more regional markets, allied to a households than any other growing youth and adult marsoft drink. 7UP’s ‘100% ket. Indeed, many industry Natural Flavours’ tagline heavyweights claim that soft affirms the brand’s natural drinks form one of the areas qualities and proves that with the greatest potential for ‘Nature is Closer than you growth amongst all grocery Think’. Meanwhile, 7UP categories. To this end, soft Free continues to grow in drinks manufacturers are the ‘better for you’ category. responding with new, healthier products, as well as the Pepsi development and marketing of Pepsi continues to increase more adult-oriented, sophistiits share in a growing cola cated soft drinks that offer market as well taking a refreshment and an alternalead in the ‘no sugar’ sective to alcohol. These drinks tor, according to PepsiCo. offer the opportunity to proSo far this year, the brand vide greater choice to conhas scored major points sumers with newer, less comwith consumers, giving mon ingredients to satisfy a them creative control over 7UP Free continues their new football camvariety of drink occasions. to grow in the paign. Featuring football ‘better for you’ icons Cesc Fabregas, David 7UP category of the Beckham, Frank Lampard, 7UP continues to shine as Irish soft drinks Lionel Messi, Ronaldinho Ireland’s number one lemon sector.
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and Thierry Henry, Pepsi asked consumers one simple question: if you were given the tools and the players, what would you do? One winning entry sent Ronaldinho straight to the beach to show off his skills, putting viewers in the mood for summer. The brand is also packing up and heading digital this year, providing exciting and interactive experiences for consumers on its new consumer website, www.pepsiyouniverse.com.
will focus on driving trial with key audiences throughout 2008, giving out more then half a million samples. A new advertising campaign kicked off earlier this year, which highlights the benefits of Coke Zero of ‘Great Coke Taste & Zero Sugar’. Coca-Cola have again increased their investment behind Coke Zero and will be unveiling new pack and promotional activities for the coming year over the next few weeks.
Red Bull Cola
Red Bull Cola launched in midApril to all off-trade and on-trade channels and is already starting to drive incremental sales. Initial sales, driven by trial, showed outlets selling 30% of Red Bull Cola stock in its first weekend. Thanks to strong support from both head office retail groups and independent retailers, Red Bull Cola is already available in 4,000 off-trade outlets nationwide. Red Bull Cola tastes extraordinarily refreshing, thanks to its special composition of ingredients, all Coca-Cola from 100% natural sources. 2007 was another strong It is the only cola which congrowth year for Coca-Cola. Diet Coke tains both the original Kola The brand has maintained This May, Diet Coke are nut and the Coca leaf. Red leadership of the carbongiving away 50 Stunning Pepsi continues to increase its Bull Cola has no preservaates category, with the One Carat Diamonds. share in a tives, additives, phosphoric 500ml pack voted the The promotion, which Coke Zero has a growing cola acid, artificial colouring or number one product in the runs across the island full year planned market. of in-store flavours. And although it’s market for the second year of Ireland, is on-pack, activation and taken nearly 20 years, running. The key contributing factor and runs across 500ml and consumer unlike other colas, there’s to the growth momentum behind 350ml bottles of Diet Coke communication, no secret formula, just simthe brand is the integrated marand six-pack cans. focusing on ple, natural products that keting approach adopted by CocaThe team at Diet Coke driving trial with key audiences are of the highest quality. Cola, which has achieved ownerhave seeded 50 winning throughout 2008. ship of key periods such as packs, which are currentEaster, summer and Christmas. ly out in the marketAlso contributing to the brand’s place, waiting to be success is the single minded discovered by focus on the consumer and some lucky Diet commitment to driving local Coke consumer. relevance, realised through This is a locally produced advertising, major campaign sponsorships such as Cocafor the brand Cola Blastbeat, Féile Na with a huge nGael and Féile Peil na nÓg investment. and also the trademark onPackaging has pack promotions such as been a key point Million Bottles and Coke & of distinction, Red Bull Cola launched in mid-April and is already starting to drive incremental sales. iTunes. with the Coca2008 has seen a continued Cola Company focus on these core areas of sleeving the 500ml to create a Finches growth for Coca-Cola and on really distinctive pack on-shelf. With 500ml and 2L sizes to choose other new exciting initiatives To really drive demand, Diet from, consumers can enjoy the great which will be brought to life Coke has up-weighted its Finches citrus range whatever the over the coming months. advertising investment, and for occasion. The Finches range includes the first time has produced Orange, Orange Light, Rock Shandy Coca-Cola’s 500ml promotional TV advertising to and Lemon. Finches is made with real Coke Zero pack: voted the raise awareness of the camnumber one fruit juice and Irish spring water. Growing from strength to product in the paign. The promotion will The Finches 1.5L mixer range has strength, Coke Zero has a market for the also be supported ATL with been given a face lift in recent full year planned of in-store second year outdoor advertising and months. The new label, along with its activation and consumer running. press. innovative bottle design, means that communication. The brand 62
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Finches 1.5L mixers not only taste great, they look great too. Finches is manufactured in Co. Tipperary by the Gleeson Group, a fully Irish owned, private company.
Cidona Cidona, Ireland’s favourite sparkling apple drink, has launched a new and improved diet formulation that tastes even better than ever. For those who The hugely popular Finches range is made with real fruit juice and Irish spring water.
want the great refreshment of Cidona without the calories, Diet Cidona is the perfect alternative, available in a 2L take-home bottle. According to Sian Price, Brand Manager, Cidona, “Britvic has invested substantially in the Cidona brand and building on its popularity, Diet Cidona will bring the brand’s great taste to a wider audience of drinkers. Diet Cidona will develop to be one of the leading names in the diet soft drinks sector.”
Drinks - Soft Drinks
Lucozade Sport AS Ireland’s premier sports drink, Lucozade Sport continues to stride ahead as number one in the Irish sports drink market. The scientifically tested formulation and replenishing qualities of Lucozade Sport help athletes to maintain their peak performance levels for longer. It has also been proven to help the body recover more efficiently, giving sports players an added benefit like no other. The ergonomic packaging ensures that consumers can get their sport drink fix fast and Lucozade Sport continues to stride ahead as effectively while on-the-go. number one in the Irish sports drink market. Lucozade Sport is linked with Irish sports stars like Damien Duff, Ronan O’Gara and Colm Cooper, but this year’s Sporting Legends series, organised by the Association of Sports Journalists in Ireland in association with Lucozade Sport, reinforces the brand’s positioning as the optimum sports drink for Irish athletes. This year the Sporting Legends series commemorated one of the most significant sporting events in this country in the second half of the 20th Century. The ‘Shamrock Rovers All-Ireland X1’ football team of 1973 were the first football team in 60 years to represent the entire island of Ireland, with six players from the Republic of Ireland, and five players from Northern Ireland.To further develop the brand’s sports and fitness status within the sports drink category, Lucozade Sport will continue to be supported by a powerful marketing strategy throughout 2008. Cidona has always performed consistently well with Irish consumers and 2008 is turning out to be
yet another highly successful year for Ireland’s favourite sparkling apple drink.
Boost Energy Drinks
Diet Cidona, available in a 2L take-home bottle, will bring the Cidona brand’s great taste to a wider audience of drinkers.
BOOST drinks have proved to be a huge success in both the UK and Northern Ireland, seeing a massive 200% growth in the UK alone since 2003. Following on from that in Ireland, the Boost drinks range offers a great profit margin in an increasingly growing and competitive sector. As the demand for functional energy drinks accelerates, Boost is a must-have for convenience retailers. Boost is available in 500ml and 1L resealable silver PET bottles, as well as a new 250ml can. With added energy releasing B vitamins, caffeine and amino acids, such as taurine, Boost drinks work alongside the existing natural metabolites found in the human body to provide an extra boost of energy when needed most. Boost The Boost drinks range offers a great drinks are distributed in Ireland by profit margin in an increasingly growing and competitive sector. The Gleeson Group. 63
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Drinks - Bottled Water
Water Winners Bottled water sales continue to grow at 10% per year, with summer an important time for sales.
Water
ideal pick-me-up and is available in being the only natural mineral water delicious Berry Blast flavour in a 50cl to be filtered through layers of format with a sports cap. volcanic rock. The ‘Volvic Regenerates ‘campaign will continue Evian the “bringing to life” of Evian Natural Mineral Water Volvic’s volcanic origin value sales have increased 43% and its unique volcanic year on year. With an extensive mineral composition. outdoor and a strong press Volvic Touch of campaign, Evian Detox is bigFruit, which is ger than ever in 2008. Our available in three bodies are over 60% water, flavours - Lemon & water that is renewed every Lime, Strawberry, six weeks. You can help and Orange & renew your body with Evian. Peach - has an Evian is purified through a impressive 27.4% natural filtration process share of the that spans over 15 years, flavoured water deep within the French Alps. market (Source: One person who is ACNielsen Scan detoxing with Evian is Irish Track Dec 30, actress Amy Huberman 2007). star of ‘The Clinic’. She has Volvic Revive set up her own ‘hydration is a delicious and station’ in her kitchen for stimulating fruit her Evian bottles and is flavoured water noticing the benefits of Volvic Natural drinking 1.5L of Evian a Mineral Water has drink that’s the unique benefit designed to give day. Evian is available in of being the only Evian Natural an invigorating many different formats natural mineral Mineral Water lift. Volvic Revive such as 50cl, 75cl & 1.5L so water to be filtered value sales have with ginseng & through layers of increased 43% year there is a bottle size to suit guarana is the every consumer. volcanic rock. on year.
has been experiencing strong growth within soft drinks market for over a decade (Source: Canadean 2008). Bottled Water sales grew by 10% in 2007 versus 2006, according to figures from the Beverage Council of Ireland. Summer is an important period for bottled water sales, with the Beverage Council estimating that 29% of all bottled water sales for the year took place between May and July. Total flavoured water is growing by 18% in volume and 30% in value terms, driving annual category growth of 10% in volume and value terms (Source: ACNielsen MAT 8 W/E FEB 2008). Still flavoured water (56% of flavoured sector value) has also shown strong growth in both impulse and take home.
Volvic Volvic brands play a key role in the development of the bottled water category, with a value share of 23.1% (Source: ACNielsen Scan Track Dec 30, 2007). Volvic Natural Mineral Water has the unique benefit of 64
in partnership with
Stock up with
NOW
and help thousands of people in Africa have access to clean drinking water. For every 1 litre of Volvic and Volvic Touch of Fruit sold in Ireland 10 litres will be generated in Africa through a joint well-building project with World Vision. For further details please contact Aisling Ledwith on 01 6233222 in Richmond Marketing
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Drinks - Bottled Water
H2OH!
Deep RiverRock 330ml is an ideal size for children aged 5-12 years old. This fun and quirky pack for kids has a re-sealable, convenient sports cap. It is a unique, safe, child-friendly and unbreakable bottle with an easy grip designed for little hands, helping to contribute to a child’s daily recommended daily allowance (RDA) of water and contains essential minerals such as calcium, magnesium and potassium.
H2OH! made its debut appearance in 2007 and reached a strong number three position on the dynamic water market, only six months after its launch. Filling up beach bags across the country, H2OH! is now the number two flavoured water bought on impulse.
Vittel
This January, Deep RiverRock launched its flavoured water proposition in 1.5L packs for the take home sector in three flavours: Pear and Peach in still variants and Lemongrass sparkling water.
With its sugar-free and no calorie features, H2OH! is great on-the-go healthy refreshment with an excellent taste.
For consumers planning a perfect body for the beach, H2OH! is the perfect choice. With its sugar-free and no calorie features, H2OH! is great onthe-go healthy refreshment with an excellent taste. So much so that H2OH! has launched an exciting new partnership with WeightWatchers. H2OH!’s sleek and chic bottle design makes sure it stands out on the shelves and with its new ad campaign, seen all across the country, the brand makes sure ‘Water’s gonna be jealous’.
Deep RiverRock Flavoured Water is available in a clear 1.5L bottle with clear plastic labels, reflecting the brand’s purity, clarity, coolness and naturalness, with a clean highly impactful design depicting succulent real fruit images that appear to be floating in the water. The launch has national support, with a promotional campaign throughout the year, including TV, outdoor, press, sampling, in-store promotions and POS. Deep RiverRock meets ongoing consumer demands by constantly evolving – most recently having
Vittel, a leading global mineral water brand, comes from a reputable pure French source. A sophisticated brand, Vittel appeals to more consumers than ever, and meets the needs of the discerning consumer wanting a stylish, high quality mineral water brand. The Vittel 500ml bottle was re-launched on the Irish bottled water market in 2007 with a sleek, The Vittel 500ml dynamic, more bottle was relaunched on the contemporary, preIrish bottled water mium packaging market in 2007 with solution.
Ballygowan
a sleek, dynamic, more contemporary, premium packaging solution.
Ballygowan remains the brand leader in the bottled water market, largely attributable to Deep RiverRock ongoing brand and marketing As a brand leader in Ireland, investment, coupled with pack Deep RiverRock continues to innovation and product quality drive the water category in and purity. Overall market share both volume and value (Source: for the brand remains consistent Canadean 2008), continuously Deep RiverRock has launched a new multi-pack range of at 21% in grocery and 51% in innovating and meeting con8x330ml (plain) and 6x330ml (still flavoured) PET packs for licensed trade despite increasing sumer occasions with new kids in strawberry, apple and orange flavours. competition and greater conproduct development. sumer choice in the marketplace This January, Deep just launched a new multi-pack (Source: ACNielsen MAT Jan 08). RiverRock launched its flavoured range of 8x330ml (plain) and “Our efforts and investment are water proposition in 1.5L packs for 6x330ml (still flavoured) PET packs channelled towards ensuring that custhe take home sector. The 1.5L range for kids. The range includes strawtomers get the pure, high quality prodis available in three flavours that are berry, apple and orange flavours uct that they want,” said Jane Fortune, readily identifiable at a glance: Pear with no artificial colours, flavours Marketing Manager, Ballygowan. and Peach in still variants and or sweeteners. “Dynamic, contemporary marketing Lemongrass sparkling water. 66
maKING quite a splash!
H20H!’s first year was a runaway success.
•No.2 impulse flavoured water in ROI* •No.3 take-home flavoured water
in ROI*
•No.1 impulse flavoured water in
N.Ireland*
*Source AC Nielsen Dec ‘07
This year, we’re backing H2OH! with a major nationwide campaign:
•New TV •High Impact Outdoor •UCD Fashion show sponsorship •Weightwatchers – promotion and
•Pigsback.com – grocery shopper
sampling of 1.5 Litre.
promotion with 1.5 Litre coupon Make sure you stock up, today!
44480 H20H Trade Retail News.indd 1
•In-store sampling nationwide
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available in 500ml, 1L and the actresses Mischa Barton and Claire campaigns and the introduction of brand new 750ml size. The new Goose, the launch aims to encourage product variants all go towards look design is sporty and modern, Irish bottled water buyers to ‘Switch for ensuring that Ballygowan retains and features ambidextrous Africa’. its market position. We know that grooves, making it easier to Every day, women and children Ballygowan remains a highly hold. The 2L range has also spend up to 40 billion hours collecting desirable brand, to which our been re-branded and there is water from often contaminated and far customers are hugely loyal.“ significant activity planned away sources like riverbeds and wells. Ballygowan will be spending for the Tipperary brand durThis could all be prevented with access heavily behind its award-wining 2008. to clean water. ning TV campaign, ‘Bodies 100% of One Water’s profNever Lie’, which features a its are donated to fund unique selection of inspirational dance Willow PlayPump water systems in styles depicting the energy and Water Africa. The PlayPump sysbenefits that bodies of any age Lakeland Willow tem uses roundabouts as can derive from drinking pure Water is a sweet water pumps - when chilBallygowan. ‘Bodies Never Lie’ tasting natural dren play on the roundis supported by a stellar outdoor spring water about, they pump water for marketing campaign. with a fascithe whole community. This Ballygowan’s proud sporting nating story. guarantees ‘a child's right credentials continue to grow Lakeland to play’. The PlayPump with the long term sponsorship Willow gives schools and commuof Munster Rugby and continWater's minnities a free, clean and susued support for the Dublin eral content Ballygowan tainable water supply. City Marathon, which is set to is a unique performs Duncan Goose, founder take place this October once phenomenally well blueprint in the Irish and managing again. that market, largely director of Product innovation reflects the attributable to Global remains a key factor associatgeology of ongoing brand and Ethics and ed with the Ballygowan brand. the marketing Willow Water is One, notes: Pure Ballygowan, infused with English Lake investment, scientifically coupled with pack District. Willow “One water the flavours of tropical orange proven to contain innovation and & mango, strawberry & cherry Water is drawn Salicin, the active provides the product quality consumer and cranberry & lime, have from a deep micro-nutrient and purity. found in the bark with a become the fastest selling still underground flavoured waters of the year (Source: lake that is fed by rain- of the white willow transpartree which is said ent and ACNielsen MAT Jan 08). water that filters to help various easy way of through layers of skin conditions. giving. White Willow Tipperary Natural One’s aim is not bark sediment, laid down over Mineral Water to grow the botcenturies by vast Willow Tipperary Natural Mineral tled water market forests. Water is one of the key players but rather to eduWillow Water is scientifiin the Irish bottled water marcate bottled water cally proven to contain Salicin, ket. Bottled by the Gleeson buyers to think the active micro-nutrient Group in Co. Tipperary, the about their brand found in the bark of the white range is available in 2L, 1.5L, allegiance and willow tree which is said to 1L and 500ml in PET, and 25cl make the ‘Switch’ help various skin conditions and 75cl glass. to One. For examand even pep up your love life. Tipperary Kidz was ple, if half the Willow Water is distributed in launched in 2003 in a 250ml One Water is population in Ireland by Batchelors Ltd. sports cap, and continues to Ireland’s first 100% ethical Ireland switched lead the way in the kids’ water bottled water to buying a bottle category. Also available is One Water brand, with all of One water for Tropical and Apple & One Water is Ireland’s first profits funding one day - 27 Blackcurrant flavoured Kidz. 100% ethical bottled water unique PlayPump PlayPumps could water systems that Following strong growth in brand. All One Water’s profits provide clean, be funded, pro2006, Tipperary Natural fund unique PlayPump water sustainable and viding almost Mineral Water has undergone Tipperary Natural systems that provide clean, safe drinking Mineral Water is 68,000 Africans a complete re-branding of its sustainable and safe drinking water for villages one of the key with access to Active range. The newly and schools in players in the Irish water for villages and schools clean water.” named Tipp Active bottles are in Africa. Supported by Africa. bottled water market. 68
CCBI
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*ACNielsen MAT 8WE 24FEB 08
Juice
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Drinks - Juice
Juicy Profits One of the most dynamic sectors of the Irish drinks market, juice continues to make inroads with Irish consumers.
Industry
Fruice
juice such as Orange & Apple) accounts for 66% of total ambient sales. Ambient Juice Drinks (products that are primarily water based), such as Cranberry & Blueberry, continue to perform strongly.
estimates put the value of the Irish drinks market at a whopping €116m per annum, making it the second largest soft drinks market after carbonates. 70% of all households in Ireland purchase juice on a weekly basis, and this increase to almost 80% in households with children. While orange juice continues to dominate the category, there has been growth in the performance of juices with 'health connotations' such as Calcium, Multi-Vitamin, Blueberry and Cranberry, while new flavours like Yumberry and Pomegranate are beginning to make inroads. The juices market consists of 100% fruit juice (from concentrate), 100% fruit juice (not from concentrate), Nectar (30%-99% juice), Fruit drink (029% juice) and vegetable juice. Ambient juice is the New Sqeez 100% SuperJuice is largest sector and continues to contains innovative show volume growth year on super fruits year and is worth approxispecifically chosen mately €63m per annum. for their health & Ambient Fruit Juice (pure wellness properties. 70
Fruice, from CocaCola Bottlers Ireland, continues to grow its share of ambient juice, with the latest volume share showing 41% growth versus last year (Source: ACNielsen, 8we 24Feb 08 Vs 07). The latest addition to the Fruice range is Fruice Juicy, a kids’ juice containing 60%
Sqeez The sophisticated 100% SuperJuice with a super juicy personality has arrived, from Sqeez, the number one Irishmade juice brand. It’s a 100% SuperJuice, made with a blend of 100% juice that will tingle consumer tastebuds and put a spring in their step this summer. Consisting of Yumberry, Pomegranate and Red Grape, it’s a surefire winner, guaranteed to arouse the interests of everyone on the look-out for the next big thing in juice. The new 100% SuperJuice is bursting, containing innovative super fruits specifically chosen for their health & wellness properties.
Fruice Juicy is already proving a great hit in the trade, with 1.2m bottles sold since launch.
juice. Each bottle contributes one of the five-a-day recommended daily allowances of fruit and vegetables. Fruice Juicy is available in Orange, Tropical and Apple & Blackcurrant flavours and contains no artificial sweeteners, flavours or colours and no added sugar. Fruice Juicy is packaged in a quirky 250ml PET bottle with colourcoded sports closures, which appeal to kids while being safe to use. This is an exciting new Fruice portfolio addition and a first to market for an ambient sports cap product with the 1-of-5 proposition. The product is already proving a great hit in the trade, with 1.2m bottles sold since launch.
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Ribena Ribena’s refreshing juice drinks are ideal for consumers looking to quench their summer thirst and, with a wide range of products to suit consumers of all lifestyles and tastes, Ribena continues to perform strongly in both the Ready-to-Drink (RTD) and Concentrates sectors. The Ribena RTD range includes a choice of formats. The Ribena 288ml tetra cartons come in a range of juicy flavours, including Blackcurrant, ToothKind Blackcurrant, Strawberry, Apple and Orange. The Ribena 330ml Sportscap range follows on, complete with a contemporary design and an up-to-the-minute valve cap, meaning no spills or mess.
teeth as water. Furthermore, Ribena Really Light No Added Sugar perfectly meets contemporary consumer demands for lower calorie products. Available in Blackcurrant and new Raspberry & Pomegranate flavours, it offers consumers the choice to experience the lighter side of Ribena. Ensuring a strong impact on-shelf, Ribena packaging effectively conveys the brand’s real fruit ingredients and premium positioning. An ongoing, dedicated programme of through-the-line marketing support further drives the brand’s key message: “95% of Irish blackcurrants go into Ribena”, reinforcing the brand’s home-grown basis and quality proposition.
Kelkin Kelkin is now making it easier for consumers to get their daily source of fruit, vegetables and vitamins on-thego, with its handy 330ml bottles of Kelkin Orange Juice NFC (Not From Concentrate) and the hugely popular Kelkin Multivitamin Drink. Both products are already available in 1L formats and the Multivitamin also comes in a 750ml bottle and Ribena continues to perform strongly in 200ml three-pack variety, ideal for both the Ready-to-Drink (RTD) and Concentrates sectors.
The high-performing Ribena 500ml range continues to provide a greattasting still drink, which as well as being a generous serving size is also highly refreshing. This delicious range has something to satisfy all taste buds, with flavours such as Blackcurrant, Cranberry & Blackcurrant, and Really Light Blackcurrant. The RTD range also comes in handy tetra multi-packs; the three-pack features four variants (Blackcurrant, Toothkind Blackcurrant, Orange and Apple) while the eight-pack is available in three variants (Blackcurrant, Toothkind Blackcurrant and Variety). Reflecting its strong heritage in the Concentrates segment, this range remains ever-popular with Irish consumers. Supported by a ‘Kind to Teeth’ promise, Ribena No Added Sugar Toothkind, in particular, remains a popular choice. By carefully controlling the level of fruit acids, tests show that Ribena ToothKind is almost as kind to
Drinks - Juice
Kelkin Orange Juice NFC and Kelkin Multivitamin Drink: making it easier for consumers to get their daily source of fruit, vegetables and vitamins onthe-go.
lunchboxes. In true Kelkin style, there is no added sugar, artificial colours, flavours or preservatives in either product. Kelkin’s 330ml Orange Juice (NFC) is 100% pure, and contains more naturally occurring Vitamin C than juice made from concentrate. Each 150ml glass of Kelkin Orange Juice (NFC) counts as one full fruit portion, which contributes to the recommended daily fruit and vegetable intake. Kelkin’s new 330ml Multivitamin Fruit Drink contains the goodness of 10 different fruits combined with 10 important vitamins. Just a 200ml serving per day provides the recommended daily amount of vitamins B1, B2, B6, B12, C, E and Folic Acid, Biotin, Niacin and Pantothenate.
MiWadi Continues to Grow In Irish Market MIWADI claims leadership of the squashes and cordial category. The brand is having a fruitful year and now accounts for 35.9% of the dilutes market (MAT shares, from ACNielsen Scantrack March 08). MiWadi has been a fruity and flavoursome part of family life in Ireland for over 90 years and has always remained relevant to its customers. It has consistently led consumer trends, not only with its No Added Sugar varieties, but also through the introduction of new flavours and the Mi Juice Boost range, which continues to grow at an astonishing rate. Produced in Ireland and available in two pack sizes, 1L and 2L, MiWadi is prepared from sun ripened fruit and is the tasty way for consumers to increase their water consumption. Mi Juice Boost, which is available in 250ml singles and a handy four-pack, is made with a blend of natural fruit with no added sugar, no artificial colours and no artificial flavours. MiWadi are expecting another fruitful summer, thanks to strong spend behind their TV campaign this summer. Central to all of MiWadi’s advertising themes is the use of the well known strapline ‘It’s not your Wadi, It’s MiWadi’ which has become one of the most memorable and recalled brand associations in Ireland. 71
Spirits
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Drinks - Spirits
Cocktail Culture Spirits sales are expected to surge over the summer, as consumers embrace Ireland’s new cocktail culture.
Spirits
are must-have products for summer parties and barbecues, as cocktail culture takes off around the country, with more and more Irish consumers reaching for long drinks and cocktails as refreshing thirstquenchers for barbecues and al fresco dining. Many of the country’s bestknown spirits brands are heavily engaging with consumers, in terms of marketing and advertising campaigns, highlighting the ‘mixability’ of their products, which should help to drive the market even further.
Daniel’s the unique flavour and aroma that complements the summer barbeque season so well. Jack Daniels makes the perfect barbeque buddy. From great cocktails to unique summer barbeque sauces, outdoor cooking with a touch of Tennessee Whiskey is all the better. Jack Daniel’s will continue with its popular iconic advertising campaign throughout the summer months. The campaign will focus on communicating the heritage and iconic nature of Ireland’s Edward Dillon & favourite Tennessee Co. Ltd whiskey through print and Jack Daniel’s is Ireland’s outdoor media. fastest growing major brown Hennessy City spirits brand and Ireland’s Cocktails are enjoying number one imported whiskey, enormous success in according to Edward Dillon & Ireland since their major Co. Ltd. Every drop of Jack international launch in Daniel’s passes through 10 feet 2006. The entirely new of crushed sugar maple charway of drinking Hennessy coal, transforming it into real Jack Daniel’s will continue with its in the attractive new-look Tennessee sippin’ whiskey. popular iconic Hennessy tumblers - be it During this time, the advertising campaign with ginger ale in the whiskey absorbs the essence throughout the Hennessy Shanghai or of the charcoal, giving Jack summer months. 72
with fresh lime juice and mint in the Hennessy Miami - results in a cocktail where consumers can really taste the delicious premium spirit. The Hennessy Premium range of XO, Paradis and Richard Hennessy remain must-haves for discerning Cognac drinkers who appreciate prestige, quality and elegance. Belvedere Vodka hails from the small town of Zyrardów in the Mazovian plains west of Warsaw, Poland. Following traditions dating back over 600 years, Belvedere is handcrafted in small batches to ensure superior quality, meeting only the highest of standards. First introduced to North America in 1996, Belvedere single-handedly created the luxury vodka segment (now the fastest-growing category in distilled spirits). Seven years later, Belvedere's high character and uncompromising integrity are recognised internationally. Consumer demand continues to increase at an accelerated pace and worldwide recognition of the brand is at an alltime high.
Hennessy City Cocktails are enjoying enormous success in Ireland since their major international launch in 2006.
Explore the Possibilities
Possibilities
There’s more to Hennessy than V.S. With a variety of cognacs, the premium range offers endless opportunities to discover the pleasure of Hennessy.
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Drinks - Spirits
growing interest in mixing mer, including the hugely popular drinks at home, offering a free Malibu and Cranberry. This summer, pouter and cocktail booklet Malibu is available in a value added with each 700ml bottle of pack containing Malibu & Cranberry Finlandia Classic. for €19.99 This year will also see the Demand for Havana introduction of the award-winClub is being driven both ning Finlandia Grapefruit by trade professionals Fusion, which has already and consumers who enjoyed great popularity recognise it as a hot with consumers in other brand, with strong markets since its inception. quality credentials. These activities will be Havana Club’s roots supplemented with an outare firmly estabdoor campaign, kicking off lished in cocktail in June, ensuring that heritage, making Finlandia Premium Vodka the brand a key remains top of mind with ingredient for this Irish consumers. summer’s popular Southern Comfort concocktails; Mojito tinues to outperform the and Daiquiris. Belvedere Vodka is handcrafted in Young Adult Spirits categoHavana Club is small batches to ensure superior ry in Ireland, according to experiencing sigquality, meeting only the highest of Edward Dillons. Successful nificant growth standards. marketing campaigns that both in Ireland Southern communicate the heritage of and globally. As Poland is widely recogComfort continues to Southern Comfort have Also from IDL nized as the birthplace of vodoutperform the comes West Coast grown the popularity of the ka, it is fitting that Belvedere Young Adult brand with Irish consumers. Cooler, which is is named after the Belvedere Malibu is the Spirits category iconic Caribbean This strong performance is an ideal summer Palace, formerly home to Polish in Ireland. supported by engaging drink, adding fizz White Rum liquor royalty and presidents. Today, with a distinctive brand experiences such as and bubbles to Belvedere Vodka offers a luxucoconut flavour. the Southern Comfort summer. ry experience to an Irish Crawdaddy Stage at Electric Distilled to an origiaudience of vodka enthusiPicnic. Southern Comfort nal recipe dating from asts and connoisseurs. has been successful in trans1793, Cork Dry Gin is Finlandia Vodka is ferring this festival fever Ireland’s largest selling Ireland’s leading premium into the off-trade environgin. Considered the vodka, enjoying phenomenal ment and this summer quintessential sumgrowth of over 75% year on will give customers the mer drink, Cork year, according to Edward chance to win Electric Dry Gin and tonic Dillons. Finlandia Vodka is Picnic tickets through a is the perfect a premium vodka of stylish new neck collar. accompaniment to unequalled natural purity the summer barthat uses pure glacial becue. This sumspring water, which has Irish Distillers mer, Cork Dry been naturally filtered Ltd Wines & Gin will be availthrough glacial moraine Spirits able in a value formed during the Ice Age Malibu is the iconic added pack conover 10,000 years ago. Finlandia Vodka Caribbean White taining CDG & 1 2007’s multi-faceted mar- will be supported Rum liquor with a with the Litre Schweppes keting campaign triggered distinctive coconut Midnight Sun Tonic RRP triple digit growth. This flavour. Caribbean promotion from €21.99 summer’s innovative offrums are lighter and June 2008. trade promotion is sure to more delicate then drive demand into 2008, making other rums due to their Diageo West Coast Cooler Finlandia a must-have product. subtle sugar cane and soft A key focus this Havana Club is is an ideal The Finlandia Vodka Midnight butter rum notes. This presummer in the offexperiencing summer drink, Sun promotion is available to outlets mium liqueur is easy to mix, trade will be on significant adding fizz and nationwide from June 2008. The promaking it the ideal compogrowth both in Diageo’s ‘Summer bubbles to Ireland and motion leverages the Irish consumer’s nent for cocktails this sumRefreshment’ camsummer. globally.
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Drinks - Spirits
paign. This offer consists of a €2 off FindlaterGrants per 70cl bottle across a range of Continuing its rapid expansion Diageo’s spirit brands, including into Europe, Russian Standard Smirnoff vodka, Gordon’s gin, and Vodka, the number one premiBaileys Irish Cream Liqueur. The um vodka in Russia, has offer will also be supported with cockannounced its launch to the tail recipe booklets, offering conIrish market. Supported by a sumers appealing summer recipe €3m marketing investment, ideas for these brands and money-off and partnering with Irish discoupons for a range of other items for tributor FindlaterGrants, those summer drinking occasions, Russian Standard Vodka is set such as mixers, limes and disposable to become a major player in the BBQs. Irish premium drinks market. The Baileys family includes original Baileys Smirnoff vodka, the world’s lead“For years we have watched Irish Cream Liqueur, Baileys with a Hint of ing spirit brand (Source: Intangible other vodka brands pass themMint Chocolate and Baileys with a Hint of Business, May 2007), is the top selling selves off as Russian, so it is Crème Caramel. brand within the vodka category in with great pride that we bring a distinctive crisp taste and fraIreland and is distributed in 130 truly authentic premium vodka to grant aroma makes it a key countries worldwide. It is a key volthe discerning Irish market,” said ingredient in many cocktails ume and profit driver and a mustRoustam Tariko, founder and presisuch as Gin Fizz, Flash stock spirit for retail outlets this dent of Russian Standard Vodka. Gordon and Tom Collins. summer, according to Diageo. “Partnering with a company such as The ever popular Gordon’s Diageo’s Spirits Summer FindlaterGrants is a vital component and tonic is perfect served Refreshment Campaign, which to the success of Russian Standard in a tall glass filled with ice focuses on Smirnoff as one of and we are pleased to be working and topped with a colourful its key brands, aims to amplify with a company that already enjoys zesty wedge of lime. and build awareness of cocksuccess in a highly competitive but Baileys is currently tail consumption. The dynamic Irish market.” ranked 7th in the internaSmirnoff brand has always led Ranked by Impact magazine as tional league of top selling the way in developthe 4th fastest growing premium global premium spirit ing the mixability of spirits brand globally in 2007, brands (Source: vodka, which has Russia Standard Vodka’s Impact Magazine, been one of the entry into the Irish market 2007) and is a delikeys to its success, demonstrates Russian cious drink that making it an ideStandard’s and tastes great anytime. al ingredient FindlaterGrants’s commitBaileys over ice for every ment to make Russian is the classic Baileys cocktail Standard the No.1 premiGordon’s serve, but there are recipe. Smirnoff ’s um vodka brand in the distinctive crisp plenty of other ways versatility makes country. All three Russian taste and it the perfect spir- fragrant aroma to enjoy Baileys Irish Standard brands – Russian makes it a key Cream this summer. it for summer, as Standard Original, ingredient in Consumers can enjoy consumers can Russian Standard many cocktails. the silky smooth enjoy it as their Platinum and Imperia – taste of Baileys shakfavourite cocktail have been launched in en by pouring 50ml of Baileys or as long cool mixed Ireland. into a cocktail shaker with ice, drink. Philip Robinson, shake thoroughly and strain Gordon’s, the Director of Marketing at into a Martini. Blended world’s number one FindlaterGrants said, Baileys is another delicious international gin “Russian Standard is the summer option, just add five (Source: IWSR 2007), only premium vodka availchunks of ice to a blender, is sold in over 180 able in Ireland that is truly pour in 50ml of Baileys per countries worldwide Russian because it is 100% person, blend and serve. For and offers Irish conproduced in Russia, made Smirnoff is a key Russian cocktails with a twist this sum- Standard Vodka, with Russian ingredients, sumers a high quality volume and profit driver and brand with a rich hismer, try the latest additions to the number one distilled and bottled in a must-stock the Baileys family, Baileys with premium vodka Russia, and it has strong tory. Summer brings spirit for retail in Russia, has credentials as Russia’s a Hint of Mint Chocolate and opportunity for growth outlets this announced its Baileys with a Hint of Crème of the gin category in number one premium vodka summer. launch to the Caramel. the off-trade. Gordon’s Irish market. brand.” 75
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four-day celebration of fine food accompaniment for and drink. any occasion this Coole Swan is currently availsummer. Created able in over 100 Leading from the highest Independent Off-licences and quality, all natural, Fine Food Stores, O’Briens ingredients, the Wines Off Licences, Molloy’s diversity of the liqLiquor Stores and Superquinn uid and the freshStores. ness of flavours in Coole Swan make for the perfect sumFourcor ners mer offering and the Fourcorners brand can be comhave recently bined with an array added a new of fresh summer Polish spirit to fruits for a ‘Coole’ the existing range of cocktail. Polish Vodkas. Coole Swan, Zoladkova Gorzka is a along with recently traditional spirit bevappointed brand diserage with an unbeattributor, Brinkman able aroma and a bitBeverages, have ter-sweet flavour. Kilbeggan 15 Year Old Irish Whiskey has been developed a proThose qualities are selected as the ‘World’s Best Blended Irish Coole Swan, the supergramme of promotionbased on a recipe Whiskey’ at the World Whiskies Awards in premium Irish Cream al activity to take of carefully selectLondon. Liqueur, is a perfect place over the summer ed herbal, spice accompaniment for any occasion this summer. months, beginning with and dried fruit Taste of Dublin and Taste of infusions. Cooley Distillery Cork, where consumers will have the Zoladkova is the number three selling Cooley Distillery is proud to opportunity to sample the unique spirit in Poland. It has an ABV of 40% announce that the Kilbeggan 15 Year taste of the liquid at this fantastic and is also an ideal digestive. Old Irish Whiskey has been selected as the ‘World’s Best Blended Irish Whiskey’ by an illustrious panel of independent Whisky experts at the World Whiskies Awards in London. Jack Teeling, Marketing Director WKD is the number one and fastest growing PPS for Cooley Distillery, commented: brand in the on and off trade market (All figures “Kilbeggan is an ancient brand from source: ACNeilsen February 2008). It has the the golden era of Irish Whiskey. It is highest rate of sale of all PPS brands and WKD only right that a bottling, released to Blue 700ml remains the best selling PPS. WKD celebrate the distillery’s 250th birthRed is performing well in the off trade with a 14% day, would now emerge as the volume increase in 2007 versus the previous year. World’s Best Irish Blended Whiskey. Brand distributor Britvic Licensed Wholesale It is rewarding to see that in the has developed an extensive programme of promorenaissance for Irish Whiskey, tional activity that will take place over the sumKilbeggan is again rising to the foremer months, which began with an innovative front”. media campaign in April. This also includes a This award coincides with the high level of consumer activity in the on and off launch of a new website for trade, as well a heavyweight PR programme. Kilbeggan Irish Whiskey, www.kilThis summer’s promotions are focused on crebegganwhiskey.com, that offers a ating a fun and memorable experience for the convirtual tour around the oldest sumer, as well as serving to drive volume in both licensed distillery in the world, the the on and off trade. A strong WKD style aboveOld Kilbeggan Distillery, and a questhe-line campaign will also support the activity. tion and answer session with Noel WKD is a sparkling alcoholic drink which Sweeney, Cooley’s Master Blender. blends mixed fruit flavours with triple distilled vodka. WKD Blue and WKD Red are available Brinkman Beverages in 700ml and 275ml single bottle formats and Coole Swan, the super-premium four-packs Irish Cream Liqueur, is a perfect
WKD Performance!
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Money matters
09/05/2008
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May08Money
Matters
The Business Of Divorce Carmel Linnane argues that it makes sound financial sense to have an exit plan in place for a family business in case of marital breakdown. “Divorce can result in an acrimonious tugof-war over the spoils, leading to a complicated division or a forced sale of the business. While nobody goes into marriage thinking about its potential failure, it is still naïve to think break-ups do not happen.”
A
business partnership of any kind can be difficult, but when that partnership occurs between husband and wife, it has potential to be even more difficult than normal. Working and living together requires a lot of compromise and understanding but not all couples can sustain the demands of this double partnership. The retail trade in Ireland is particularly associated with familyowned and run businesses. Often, the business is handed down from generation to generation. But the 21st century is throwing up new obstacles for the survival of such entities and the escalating number of divorces is one such giant hurdle. This is one of the most complicated situations that any family business may find itself in. Divorce can result in an acrimonious tug-of-war over the spoils, leading to a complicated division or a forced sale of the business. While nobody goes into marriage thinking about its potential failure, it is still naïve to think break-ups do not happen. So if there is a business at risk, then it is time to look at all eventualities, including an orderly exit plan after marital breakdown.
Plan It is amazing how few family businesses have a plan in place to contend with the possibility of divorce, despite the fact
that the number of divorces is increasing at a steady rate in Ireland. Divorce has been legal in this country since 1997 and we are currently averaging between 2,500 and 3,000 cases each year. In excess of 15,000 couples have been granted a formal divorce by the Irish courts since it became legal. Ironically, there are many contingency packages available for situations where a partner dies or is incapacitated. An insurance policy or critical illness package is easily accessible, and strongly advised, to ease the financial burden in the event of a loss of a partner or spouse. However, when it comes to divorce, there is no such policy available. Even though the ensuing financial crisis is often more damaging.
Agreements Many people still think that drawing up a contract to deal with marital breakdown before the marriage takes place, is courting disaster. Just because you draw up a contingency plan for the dissolution of the partnership does not mean it is bound to happen. It should be a standard part of every partnership agreement, even a marital one, especially when there is a business involved. In the event of a family business being handed down, it would be wise for the parent to put in place a strategy
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Matters
which encompasses the break-up of a partnership, professional or marital, before signing the business over. At least then, you may see your hard earned business survive, even if your offspring’s marriage does not.
Compromise Occasionally, but not usually, separating couples can continue a business partnership even after their divorce. There are amicable divorces where the couple just drift apart but are willing to communicate enough to continue as business partners. At the other extreme, some partnerships are forced to stay in business together, due to mutual financial strains and the need to avoid bankruptcy. But when emotions run high, even the threat of bankruptcy may not forestall the inevitable. Continuing on as partners after divorce is never going to be easy. The reason for the divorce is because the unit is not able to manage a marriage together. So why would it be different with a business? Even if you choose to continue as partners after divorce, you need to have a clearly outlined exit strategy, so either of you can legitimately end the partnership later if it is not working. That means you and your spouse need to agree what rights either of you would have if you decide go your separate ways.
Contracts Like divorce, prenuptial agreements are gradually creeping onto the stage in Ireland, particularly with regard to second marriages. ‘Once bitten, twice shy’, as they say. The ‘prenup’ is an attempt to safeguard the interests of both parties and to pre-determine the material outcome should the union fail. Outside of Ireland, this practice is quite common, particularly for owners of family-owned businesses. This makes practical sense, in order to protect the family business assets from the potentially adverse consequences that a divorce may bring. The prenuptial agreement is drawn up and signed by the two relevant people before they walk down the aisle. The contract identifies what each party has brought to the marriage and then details how those
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assets and liabilities will be disposed of after separation, divorce or death. This document, while seeming a little cold and materialistic, ensures there is an orderly process to follow if a marriage ends or someone dies. Unfortunately, Ireland is dragging its heels in enforcing such agreements. At the moment, the Irish courts have considerable discretion over the distribution of a divorcing couple’s assets. There is no guarantee they will automatically enforce a prenuptial agreement. However, in late 2006, a motion went to the Seanad for the examination of the current state of prenuptial agreements in Irish courts. So change may be on the way.
“Just because you draw up a contingency plan for the dissolution of the partnership does not mean it is bound to happen. It should be a standard part of every partnership agreement, even a marital one, especially when there is a business involved.”
Charter In the case of the family business, there are other ways to safeguard the assets without going the prenuptial route. There are a number of legal options that could limit the damage of a break-up. With most family businesses set up as Private Limited Companies, something could be inserted in the Articles of Association to protect the distribution of shares. At an extreme, a proviso could prohibit the transfer of shares to spouses or if shares are distributed, then shareholders who dispose of their shares are required to offer them first to existing shareholders. Legal trusts or charters could be set up, clearly defining rules for shareholders. It is essential that the family receive legal and financial advice on this matter. The lack of such structures could mean the forced sale of the business if the money cannot be found to buy out the exiting partner. In the case of a marital partnership, there are many other complications, such as the division of the family home, which will be further exacerbated if there are children involved.
Sale If no agreement can be reached and funds are not there for one person to buy out the other, then it may come down to selling the business. Sometimes selling up may be more difficult than you think, as there is no automatic market to sell into. Small retail businesses can be difficult to sell for many reasons. Firstly, their size and uniqueness may not make them attractive to larger firms wanting to expand. Secondly, banks often consider them poor security if the buyer wants to borrow to buy. Basically, small businesses do not have the capacity to carry bad times, their customer base is limited and the small scale in itself allows easy entry into the same business by competitors. Should the divorce happen when the market is in the doldrums, the business may end up being flogged at a giveaway price. Overall, having some exit plan in place could save a lot of damage later on. The prudent thing is to seek advice sooner rather than later.
Tobacco
09/05/2008
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May08Tobacco
& Tobacco Requisites
Firing Up Tobacco Sales Tobacco sales and associated products are one of the biggest drivers of footfall into your store.
Ireland, Gallaher estimates that it is somewhere in the region of 500m cigarettes, That is the equivalent of 25m packs of 20 cigarettes per year and a loss of 68,000 shopper visits every day. In 2007, a cigarette smoker spent on average €12 on each store visit, so this loss of shopper visits equates to a loss of €816,000 in retail sales per day. The Tobacco industry continues to co-operate with Custom & Excise in detecting smuggled cigarettes.
Gallaher Ireland
“The Benson & Hedges House is the highest earning and most popular cigarette brand in the category,” says sales of €1.9 billion, tobacco Gallaher Ireland Managing Director continues to be a major driver of footfall Demand for Camel Blue is up 19.6% in the Paul Williams. into, and cash revenue for, the retail secfirst two months of 2008. “Our share of the cigarette martor. Cigarettes continue to be large sellCamel, with demand for Camel Blue ket continues to strengthen, with ers, particularly in C-Stores, where sales up 19.6% and Camel Filter up 27.2% innovative new products and a strong of tobacco in 2007 accounted for over 60% in the first two months of 2008. portfolio of brands, most notably of the market. Cigarettes also continue to Benson & Hedges Silver also has an be the biggest footfall drivers of any impressive sell out since its launch, category, both in terms of brand valwhile significant growth for ue and brand volume. Mayfair, our leading quality brand, However, Ireland has witcontinues in the Irish market with nessed a phenomenon in the volvolume up 82%.” Indeed, Gallaher ume of non duty-paid cigarettes in now claim almost 50% of the cigathe period since 2004. Figures rette market in Ireland. compiled by Irish Customs have In the RYO and cigar sectors, shown that the number of cigaGallaher reigns supreme with a rette seizures has increased by a stronghold position. The Amber Leaf massive 290% from 3,969 in 2004 product range has driven demand in to 15,497 in December 2006 – a the RYO sector with sales growth of substantial 1,300 seizures a a massive 67% in 2007. month. In the cigar sector, the demand It is believed that the 50m cigfor the Gallaher range is dynamic, arettes seized in 2006 had the with every second cigar smoked in potential to cost the Exchequer Ireland a Hamlet. Gallaher’s €15m in lost revenue. Retailers range within the Hamlet brand also suffer from smuggling in include Hamlet Filters, Hamlet terms of lost sales and revenues in Fine Aroma, Hamlet Miniatures, stores. While there are no statisBenson & Hedges Gold, one of the most popular Hamlet Smooth and caters for tics available on the total number cigarette brands in Ireland. every consumer taste. of cigarettes smuggled into
With
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Tobacco
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& Tobacco Requisites
The John Player brand family was re-launched in February 2008 with a new, modern look.
John Player & Sons
Rizla continues its impressive performance, reaching the highest market share in its history of 80%.
John Player King Size, John Player King Size Twin Pack, John Player 100s and John Player Bright Blue. John Player King Size Twin Pack was launched in 2007 in response to Ireland’s former 10a-day adult smokers who were prevented from managing their daily consumption by the ban on the sale of packs less than 20, which came into force at the end of May 2007. Two hard packs of 10s in an outer sleeve are unique to the Irish market and offer consumers the option of purchasing their chosen brand in a convenient format that suits their particular needs. John Player Twin Pack has conJohn Player & Sons launched a new tributed to the recent strong percombination pack, which includes 11.5g block formance of the John Player of Golden Virginia and 50 free Rizla Blue family. papers. The Superkings range curJohn Player Twin Pack has contributed to the recent strong rently accounts for almost 6% of the longer length sector with nearly 60% performance of the John Player market and continue to dominate the of the sector (Source: ACNielsen family. Scantrack, Multiples/Groups/ Forecourts MAT Volume, Jan 27, 08). Retailing at ₏7.00 and heaviwith its market share at 19% ly supported at POS, highlighting and growing at 2% according to this attractive price point, the latest Nielsen data (Source: Superkings is a great option for ACNielsen Scantrack, those customers who enjoy the Multiples/Groups/Forecourts longer length cigarette. The MAT Volume, Jan 27, 08). Superkings range includes the The John Player brand famifull flavour Superkings Black, as ly was re-launched in February well as Superkings Blue and 2008. The new modern look Superkings Menthol. demonstrates an on-going Rizla continues its impressive investment in the brand to conperformance, reaching the highest tinue the strong growth. The The Superkings range includes the full flavour market share in its history of 80%. John Player Brand Family Superkings Black, as well as Superkings Blue and Superkings Menthol. Rizla is growing ahead of the marincludes the market leading John Player King Size, the number one cigarette brand in the market, continues its excellent performance
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GV_vend_trade_ad_retail_020508
02/05/2008
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GOLDEN VIRGINIA – No 2 Brand in the market Market Share at 29.0% MAT and growing at 15.5% vs year ago* Small pack size sector has 39.2% share of the Roll Your Own category* RIZLA – No 1 Rolling Papers Brand in the world and in Ireland * Source: Nielsen Scantrack Multiples/Groups/Forecourts MAT Volume 23rd March 08
IF IN DOUBT – LEAVE THEM OUT
Smoking is for adults and John Player & Sons believes that children should not smoke. Please be ever vigiliant. If there is any doubt about a person’s age always refuse the sale.
Tobacco
09/05/2008
10:21
May08Tobacco
Page 3
& Tobacco Requisites
ket in both volume at 17% and value at 23% and it is growing significantly faster in all channels and within all regions according to the latest Nielsen data (Source: ACNielsen Scantrack, Multiples/Groups/Forecourts MAT Volume, Jan 27, 08). Rizla Green continues to be the best seller with a volume share at 40%, followed by Rizla Red at 27%. Rizla Blue has recorded a massive growth of 2.6 share points in the last year from 4.8% in 2006 to 7.4% in 2007. Rizla’s extensive range includes Rizla White, Rizla Liquorice and Rizla King Size ranges. Rizla Tips and Rolling machines extend the brand into accessories. John Player & Sons launched a new Golden Virginia product on April 28. The new convenient combination pack includes 11.5g block of Golden Virginia and 50 free Rizla Blue papers. The pack is price flashed at €3.70 and highlights the free Rizla Blue papers inside. This innovation from the number two brand in the Roll Your Own (RYO) market offers a premium smoke at a price point for price-conscious RYO consumers. This product is also ideal for RYO trialists because
Clamping Down on Underage Smoking ON the legislative front, tobacco companies are keen to emphasise their support for legislative measures to combat underage smoking. Gallaher Ireland Managing Director Paul Williams says that Gallaher totally supports all practical measures to eliminate underage smoking. The company urges retailers to: • Display your “NO ID, NO SALE” sign • Make sure your staff know not to sell to anyone under the age of 18 • Always ask for photographic ID for proof of age • When in doubt, refuse the sale.
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Category Management ONE of the best ways to increase net profitability in-store is to complete a forensic examination of your stock holding. What is the value of the stocks of cigarettes that you are holding right now? More importantly, can you reduce this and still not run out of any of your best selling brands? Use your scanning system to print out the best/worst analysis for the yearly sales so far, which will help you to understand the best-selling and slowmoving cigarette brands in your store for the first third of 2008. Then, compare this to your stock holding to ensure that the stock you have in reserve is reflecting your sales. There is no point in keeping large quantities of back-up stock of slow-selling lines, which could be only taking up space, and more importantly, tying up your cash-flow. You should measure the actual sales line-by-line and build in enough stock holding of all the major brands, so that you will never run into a worst case scenario, which is not stocking your customer’s favourite cigarette brand. By examining his best/worst analysis on a weekly basis over a few weeks or so, you will be able to reduce your stock holding and also order more efficiently from your wholesaler. This will allow you to manage cash flow more effectively, and will help to increase net profitability. of its low entry retail selling price. The combination of premium Golden Virginia and Rizla, the world’s number one rolling papers brand, in one convenient pack is a guaranteed win for the consumer. With these two strong brands, this product is sure to drive your sales and profits even further. The launch is being supported in retail by an extensive range of POS material and trade advertising.
some specialist lines such as Smoking Hemp, Smoking Rolls, Smoking Double Pack, and Smoking Master. Also available from the range is Smoking Cigarette Tubes, which have a niche following with European consumers.
Ampersand The Smoking rolling papers range offers great value to both the trade and consumer with high margins on offer to the retailer and 20% extra leaves for the consumer against other brands. Ampersand are also offering retailers the opportunity to receive a free six-bottle case of wine when they collect 50 points through purchases of Smoking Rolling Papers. Ampersand have an extensive range of Smoking Regular and Smoking King Size booklets, along with
The Smoking rolling papers range from Ampersand offers great value to both the trade and consumer.
Forecourt Focus
09/05/2008
May08Forecourt
09:44
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Focus
MACE Shines in Sunny South-East Kevin Frayne’s MACE/Maxol forecourt in Enniscorthy, Co. Wexford, has undergone a dramatic transformation, and is already reaping the rewards.
Kevin
Frayne’s recently renovated MACE/Maxol forecourt in Enniscorthy, Co. Wexford, has made a flying start under its new management team. Kevin has two decades’ worth of experience in the retail sector, and yet this is his first project with the MACE group. “Maxol offered the Enniscorthy site for franchising in September 2007. I was particularly interested and saw great potential for the development of the site and so made my application. I was delighted to be awarded the franchise in December 2007,” Kevin explains. The store’s transfer of ownership wasn’t the only change: the store’s interior was transformed too, incorporating the latest MACE image. The plethora of details that barely register in the minds of customers while they shop are rigorously attended to in every aspect of design and layout, form, function and finish. The time and effort invested by the MACE group in its latest image is evident everywhere in this shop and the store owner is rightly proud of the result, which was completed in just seven weeks.
Significant Redevelopment “I was surprised at how quickly everything came together,” Kevin admits. “The interior of the shop changed so radically during the project and yet everything ran quite smoothly. Philip O’Brien [Retail Operations Advisor, MACE] was on the ground throughout the project, often
Pictured outside the MACE/Maxol forecourt Philip O’Brien, Sales Development Manager, MACE, and Kevin Frayne, retailer.
staying late into the evening. You really appreciate commitment like that during the stress and hard work of a significant redevelopment. “Since Maxol owns the site and was funding the development, they were also closely involved in the project. You might think that would cause problems, with two groups and a franchisee all contributing to a ‘too-manycooks’ type of scenario. In fact, the reality is the opposite. MACE and Maxol have a great working relationship, the two groups communicate extremely well. They have an almost 84
Forecourt Focus
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May08Forecourt
instinctive understanding of each other’s needs, as both companies have built a strong partnership in forecourts around the country. The two companies complement one another right across the shop and forecourt.” Kevin is “absolutely delighted” with his new store, and he’s not the only one. “I get so much positive feedback from the customers and I personally love the look of the shop now,” he enthuses. “The strong colours in the colour scheme blend so well, to create a look that is extremely clean, fresh and vibrant, but not in any way overpowering. Just the look of the shop alone blends modern with welcoming in equal measures.” The latest MACE package has a lot more than good looks going for it, however. The Bess Eaton coffee dock element is unique to MACE shops, developed exclusively with Cuisine de France. A luxurious looking wooden unit offers branded Bess Eaton baked treats, alongside its delicious fresh ground coffee. The new unit has strongly driven sales of hot drinks and pastries.
Healthy & Wholesome Food The deli and associated bakery is a testament to the awareness of MACE of the trend among Irish consumers towards not just healthy, but wholesome food. Chalkboard signs proudly display the days’ specials and treats, the handwritten touch harking back to simpler times. The orange and blue colouring across the rest of the shop makes way to earthy browns and creams. Intricate lighting details and the freshest of produce finish the look, to offer hungry customers a feast for the eyes as well as the stomach. A continuation of the healthy eating format sees a prominent fresh fruit display unit, once again with a natural wooden finish, situated opposite the main entrance. Adjacent to that is the eye-catching circular chill cabinet, presenting pre-prepared sandwiches for customers in too
Focus
much of a hurry to order at the deli. Also located in this cabinet are the Carroll Cuisine [Cuisine de France] pre-prepared carvery meals, offering customers a fresh and convenient ‘meat and two veg’ to go. “As a forecourt, obviously we have quite a strong focus on food and drink to go,” Kevin notes. “Creating a destination shop requires more than that. We have a decent ambient grocery offering for top-up or basket shoppers. We also have quite a large selection of wine, as well as parking, petrol and an ATM. We also retain a car care section with a reasonable selection of routine and emergency products. Then there are fuel supplies, like briquettes, and the car wash. And of course, the entire package is on offer all week at convenient times.”
Continued Support Kevin pays particular tribute to the help and assistance he received from the MACE group in the development of the forecourt store. “Their support has been fantastic and this project could hardly have gone better,” he notes. “I also want to thank Maxol, not just for awarding me the franchise but for their continued support and involvement.” He also highlighted his staff, who “work so hard to maintain the extremely high standards at the heart of this fantastic MACE package”. Kevin Frayne’s years of grocery retail have been greatly augmented by the intensive investment of the MACE group in the development of a FA C T F I L E package that Retailer: Kevin Frayne ticks every Location: Enniscorthy, Co Wexford box, from Size: 2,200 square feet stylish finNumber of ish to sucStaff: 20 full time & part time cessful busiOpening ness systems hours: 07:00 – 23:00, Monday – Sunday. and strategies.
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Credit Card Security
09/05/2008
May08Payment
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Card Security
Meeting Card Standards All companies who process card transactions need to ensure that they are compliant by the end of the year, writes Gary Comiskey, Senior Manager, Enterprise Risk Services, Deloitte.
While
security requirements within the payment card industry have been developing for a number of years, 2008 is the deadline for companies to achieve compliance with card payment security standards. Not simply a matter for online payments, all companies who process card transactions need to ensure that they are compliant by the end of the year. However, implementing a compliance plan is not as tough as it sounds, and there are benefits for the company in doing so.
that stores, processes or transmits cardholder data. This includes bricks & mortar, mail and telephone order and eCommerce retailers, as well as the third party service providers that support them, such as payment processors and hosting providers. Following recent high profile data security breaches, consumers who use payment cards are increasingly concerned about the security of their personal and financial data, and the risk of fraud. In response to this concern, the requirements seek to reassure cardholders by providing a minimum standard for all organisations that process, store or transmit card details.
Why comply? Standards (PCI DSS) is expected by the end of 2008. This poses many serious questions for any merchant that accepts credit cards as part of its business operations. Questions which include: – – – –
Does this apply to me? Why should I comply? What does compliance entail? How do I become compliant?
Who Does This Effect? Whilst initial focus of the standard was primarily online transactions, the PCI DSS now applies to any organisation
Introducing PCI DSS The payment card industry has been working on a series of data security standards for several years now. In fact, the first standards required full compliance by June 2005. However, recent announcements have made it clear that there will be no more delays and that full compliance with the Payment Card Industry Data Security 86
Gary Comiskey, Senior Manager, Enterprise Risk Services, Deloitte.
The card schemes insist on PCI DSS compliance to demonstrate that cardholders’ data is secured. Organisations who aren’t PCI DSS compliant face potential fines and could ultimately risk losing their ability to process card payments. However, by complying with the PCI DSS, a merchant or payment processor can benefit in a number of ways, including: • Demonstrating to customers that management take customer information security seriously and have effective controls in place over account and transaction information. • Providing a competitive edge in helping to maintain a positive brand image and enhancing trust to attract future custom. • Providing the respective Regulator(s) with assurance that processes are suitably controlled. • Offering exemption from penalties, fees or fines that may be issued by the card schemes after a security incident, providing proper controls were in place and appropriate actions followed. • Increasing awareness of security within the organisation. • Increasing IT efficiency and potential cost savings (e.g. through improved patch management, anti-
Credit Card Security
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virus controls, user account management, etc).
What Does Compliance Entail? The PCI DSS is a multifaceted security standard comprising 12 high-level requirements, split into the following categories: • Build and maintain a secure network; • Protect cardholder data; • Maintain a vulnerability management programme; • Implement strong access control measures; • Regularly monitor and test networks; • Maintain an information security policy. PCI DSS places extensive demands across a variety of areas and compliance will touch on people, process, technology and governance controls. This is an organisation-wide issue and steps to address the 12 requirements will need to be co-ordinated and inclusive. The requirements include guidelines for using firewalls, message encryption, access controls, and antivirus software. For instance, the standard says that companies must assign a unique ID to each person with computer access and cannot use vendor-supplied defaults for system passwords. While these practices might be commonplace in some retailers, they are often lacking in smaller ones. The standard calls on merchants not only to make sure that their own networks are compliant but that their payment gateways and all other service providers are adhering to the standard as well. In order to comply with the standard, it is therefore necessary to ensure that contracts with any application and service providers include a clause requiring these third parties to be and remain PCI DSS compliant. While there is only one level of compliance which all merchants must achieve, there are a variety of ways to verify compliance. The payment card industry has categorised merchants into four levels. Those classified as Level 1 Merchants (processing in
Card Security
excess of 6m credit card transactions per year) must have an annual independent assessment of their compliance. Merchants in levels 2, 3 and 4 are not required to have an annual audit: however, they are required to complete an annual self-assessment form.
How Do Organisations Become Compliant? Achieve Buy-in In a great many cases, compliance will fail because there has not been a sufficient level of buy-in from the entire organisation. In order to achieve PCI compliance, there must be support at senior levels of the organisation, not only in IT but in every area of the business. PCI DSS is primarily focused on achieving data security and this requires sound technology, good processes and, most importantly, commitment from people within the organisation. Scope The Project A key step on the route to PCI DSS compliance is to assess the number of system components that handle cardholder data and look at minimising the number of people and processes that have access to the data. This presents security and operational advantages from the outset and may result in a scope reduction for the compliance programme. Conduct a Gap Analysis At this stage, the organisation should benchmark current technical, policy and procedural controls against the PCI standard. Following from this benchmarking exercise, a prioritised, tailored action plan, based on factors such as their relative urgency for risk mitigation, quick wins, and complexity, can be developed. Implement a Remediation Programme With an action plan in place, a remediation programme can be divided into manageable projects, allowing the organisation to mobilise resources to address the work. Following feedback from merchants, the PCI are willing to grant some leeway to organisations which can demonstrate that they have
begun to achieve compliance and with this in mind, the remediation programme should seek to address the high risk items first, working down to the lower risk items. Continuously Monitor and Review the Program Merchants are required to remain compliant. In order to achieve this, the measures in place will need to be continuously monitored and reviewed to ensure that they remain current and effective. Processes will need to be updated to reflect changes in technology, personnel and the way credit card data is managed.
Conclusion The PCI Security Standards Council in the UK has recently confirmed that fines are being issued. At this stage, it seems very likely that the acquiring banks will begin to pass these fines on to their merchants. So retailers that have chosen to do little or nothing could soon find that their decision has been costly. In the US, Visa USA has been open about the fact that it is charging acquiring banks US$25,000 a month for each Level One merchant that has not verified it is compliant with the standard. Fines for non-compliance by US Level Two merchants – those processing between 1m and 6m Visa transactions a year – are US$5,000 a month. While there is a considerable expense in terms of both time and money in achieving PCI compliance, smart retailers will use PCI DSS as an opportunity to establish a foundation of broad data security best practices, and will be better prepared to not only achieve and maintain PCI DSS compliance, but to ready their organisations for new data security and compliance requirements which will undoubtedly emerge in the future. 87
Law article
09/05/2008
09:43
May08Company
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Law
Company Law and Retailers! The implications of the Company Law Consolidation Bill for directors and owners of retail businesses in Ireland, by Cormac O Neill, Barrister-at-law.
The
consolidation of the existing companies legislation, which is expected to be introduced by the end of 2008, is an overdue and highly necessary step for the development and encouragement of commercial life here in Ireland. It will enable company owners and prospective directors to refer to a single point of reference in future, rather that having to cope with the existing 13 Company Law Acts. It is crucial for the directors and owners of retail premises to understand their obligations under the new legislation. The Bill consolidates all of the existing company law legislation into one Act, simplifies it in places, abolishes some requirements and recommends some reforms, such as the abolition of the doctrine of ultra vires in most situations. If a director of any business is unsure of his or her obligations under the new legislation, I suggest that they seek professional 88
advice, which is now widely available. The onerous task of consolidating the various Acts was undertaken by the Company Law Review Group (CLRG). This is a statutory body established to advise the Minister for Enterprise, Trade and Employment on the reforms it deemed necessary in this area (www.clrg.org). The radical reforms which it contains should be seen by the owners of retail premises as an opportunity rather than any form of crisis. Its contents have far reaching consequences for Irish directors; however, the benefits which it will introduce far outweigh any teething problems which may emerge.
New Model Company When as a lawyer, I read the companies Acts passed to date, I am always left with the impression that they primarily cater for public limited companies (plc). Although I suspect that these companies control most of the assets owned by corporate Ireland, the fact remains that they make up just over 10% of Irish companies. The remaining 90% of companies are private limited companies and I suspect that this is the legal form which most retail outlets and businesses take. The difficulty with this situation manifests itself in the fact that provisions contained in the Acts to protect shareholders who invest in plc’s also apply to private limited companies and, therefore, to many retailers. The new legislation will rectify this situation by refocusing the starting point onto private companies. This will be achieved by a simple method: company law is to be separated into two parts. Pillar A will contain the legal provisions for private companies. Pillar B will provide for all other companies.
This modernisation allows private companies governed by Pillar A to be formed with only one director, instead of the traditional minimum of two. It should be noted that a separate company secretary must be retained. This development recognises the fact that to date, the second person appointed as a director was appointed simply to satisfy the requirement but did not involve them in the management of corporate governance of the business. Despite their inactivity regarding the management of the business, in the event of liquidation, they would be held responsible in the same way as a director who did play an active role. The CLRG examined all of the statutory obligations placed on private companies, such as the obligation to hold an annual general meeting (AGM). Companies will no longer be required to hold an AGM as long as all of the shareholders agree to this in writing. This development is perhaps recognition of the fact that many private companies were not holding AGMs. Further, the requirements
Law article
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regarding the maintenance of share capital will be relaxed. There will no longer be a requirement to apply to the High Court: instead, a declaration of the company’s solvency by the directors and a special resolution will now do. In an effort to reduce the bureaucratic burden placed on directors of retailers and other businesses with regard to declaring their interest in the company’s shares, directors will no longer be required to declare every time their interest in a company changes, as long as their disposals and purchases amount to a cumulative figure less than 1% of the share capital. The CLRG have recognised and allowed for the technological developments which are effecting how directors administer companies. Previously, the only time an AGM was held outside of Ireland was when all shareholders agreed to this. This consent will no longer be required if the members can participate in the meeting through technological methods. Finally, members will also be able to pass unanimous and majority written resolutions rather that have to comply with the current requirements that a resolution is only passed at an AGM.
Ultra Vires The law recognises companies as having the same legal rights as natural persons. In effect, this allows companies to enter into contracts in the same way as a person can. However, a company is established for a purpose or a number of purposes and it must only enter into contracts in pursuance of these objectives. These objectives are listed in documents called the memorandum and articles of association (M&A). If a company enters into contracts which it is not authorised to do, it is said the company has acted ‘ultra vires’. This renders a contract void between the company and the other party and can have severe consequences for creditors, because the contract can no longer be enforced. The idea is that the company lacked the authority to enter into the contract in the first place. This rule has led to very harsh outcomes in some cases. There have been attempts by the legislator to remedy the situation, however, as this area of company law became ever more complicated and
often required a court case and the ruling of a judge to settle disputes. The CLRG has recommended that the new model company should have the same legal capacity as a natural person. This would allow a standard private company to enter into any contracts it wished without being confined by the M&A. This will effectively mean that the M&A will no longer exist. In fact, the suggestion is for it to be replaced by a single document constitution.
Law
About the Author CORMAC O Neill is a Barrister at Law on the Dublin and Southwestern circuits. He is also a Chartered Management Accountant and worked as a Financial Accountant in Banking for many years. He can be contacted on 087 6571124 or at the Law Library in Dublin.
Fiduciary Duties These are the set of duties which are generally common to the relationship which exists between directors and their company; trustees and trust beneficiaries; partners and each other; and solicitors and their clients. A fiduciary is obliged to act fairly on behalf of his company and is not allowed use his authority in his own selfish interest or in the interest of connected third parties. He must act in the interest of all the members who comprise the company - and not just a section of the members. Directors’ duties have their roots in common law, statute law, the company’s own regulations and principles of equity. A director owes a fiduciary duty because he is the agent of the company. The duty of a director of an insolvent company is primarily to act in the best interests of the creditors. A director has a duty to the company: - to exercise reasonable skill, care and diligence; - to exercise authority, including discretionary authority, in the interests of the company; - not to unjustly enrich himself from his role; - to make a disclosure to the company where he derives material benefit from his role in the company or where he enters a contract with a shareholder, debtor or creditor; - to avoid a conflict between his personal or economic interest and the interests of the company; - to maintain proper systems of management in the company; - to attend as many board meetings as possible. These duties are now, for the first time, to be put on a statutory basis. However, the knowledge and experi-
Barrister at Law, Cormac O Neill.
ence of the director will be considered when having regard to the level of these duties. Directors will also have a duty to consider the interests of third parties. This relates in particular to employees and creditors when the company is insolvent. It is likely that this list will be added to in the future, rather than reduced.
Arranging for the Transition The CLRG proposes that existing private companies will convert automatically to the new model private company once a transitional period expires, unless they re-register as a different form of company. The Bill provides that a basic constitution will replace the old M&A for those companies who do not adopt a single document constitution. It is a good time for company directors and others involved in the various aspects of corporate governance to plan for the forthcoming developments and changes. The bill maybe a little different by the time it actually becomes law, but we have a very good idea of what is to come. We should embrace this change, because in the medium to long term, it benefits us all. 89
Whats New
12/05/2008
13:20
May08What’s
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New
Test Your Mental Alertness!
Three New Aquafresh Products
AN impressive new promotion to help consumers improve their mental alertness has just been launched by Lucozade Alert, giving a free Sudoku game away with every two bottles of Lucozade Alert purchased. The promotion will be showcased in stores around the country with a full range of eyecatching point of sale material ensuring optimum awareness and uptake. Additionally, Lucozade Alert will continue to benefit from innovative marketing activity throughout 2008.
THE advancement of oral care technology is about to impact on the Irish market with the launch of three revolutionary products from Aquafresh. Aquafresh Iso-Active foaming gel penetrates deep into hard to reach places, cascading around the whole mouth to ‘remove 25% more bacteria than an ordinary toothpaste’. Aquafresh Gel-Flex toothbrush cushions the bristles so that they can move independently to contour around each individual tooth and covers 3 times the amount of tooth surface than ordinary toothbrushes. Aquafresh 3-Way BUZZ is the brand’s first manual vibrating toothbrush whose 3-way head technology ensures that each tooth is cleaned to perfection.
Fry Light Rapeseed Oil FRY Light Rapeseed Oil Spray is the latest addition to the Fry Light range of low calorie spray oils. Rapeseed oil is the lowest in saturates of all common oils and high in monounsaturates and Omega 3 fatty acids. It resists oxidation at high temperatures, so it is particularly well suited for high temperature cooking. FryLight Rapeseed Oil uses these characteristics, along with its unique and patented one-calorie-per-spray system, to provide a cholesterol-free, cleaner, more convenient and healthy option to other cooking oils.
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Gotta Getta Gateaux Cake!
Thai-Choice
GATEAUX kicks off a new through-the-line marketing campaign this month. The fun and experiential activity uses the concept of bringing back the famous and much loved ‘Gotta Getta Gateaux’ jingle. The TV execution runs on RTE, TV3 and Sky, and is a fly-on-the-wall audition documentary, with a variety of performers singing ‘Gotta Getta Gateaux’, while the ‘Gotta Getta Gateaux’ roadshow visits shopping centres nationwide throughout May and again in September. Gateaux will also run a 50% extra promotion on all varieties of its Gateaux Swiss Rolls in June and again in October in all major retailers. Also, look out for 20% extra Gateaux Logs and Gateaux Log Twin Packs out this year.
THAI-Choice is an awardwinning premium range of authentic Thai ingredients and food products, which encapsulates the real taste of Thailand. The range includes everything consumers need for a complete Thai meal and makes creating Thai food easy and accessible to all. Convenience and ease of preparation is emphasised, without compromising on quality. The range includes everyday sauces like Sweet Chilli Sauce or Sweet & Sour Stir Fry Sauce, as well as stir-in sauces, salad dressings, coconut milk products, Vermicelli, Jasmine Rice and noodles, and a wide range of Thai beverages.
Campbell’s Soups Become Erin ERIN’S share of the soup market is set to grow, as Premier Foods Ireland undertake a large-scale migration of its Campbell’s Soup brand. The move will see all of the Campbell’s Soup products, Soupfulls, Condensed and Cup A Soup, brought under the Erin name. Premier Foods Ireland is supporting the changeover to consumers with a phased onpack communication with a flash saying “Previously Campbell’s, same great recipe.” The company is spending in excess of €2m supporting the brand migration of Campbell’s to Erin with an intensive above-the-line TV, outdoor and press advertising campaign.
Whats New 2
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Olhausens Relaunch Range OLHAUSENS have announced the relaunch of their heritage brand, which was first established over a century ago. The relaunch, which has been undertaken in conjunction with Bord Bia, brings a fresh new look to Olhausens’ range of pork products. Olhausens is also revealing a great new recipe for its traditional pork sausages, while their branded rashers are now fully traceable back to the farm of origin and feature the Bord Bia quality logo. Finally, Olhausen’s are supported on radio with a hilarious new campaign featuring Gift Grub’s infamous ‘Dr Bill’.
HB Frusì Cranberry Probiotic TO celebrate the introduction of Cranberry Probiotic to its Frusì range, HB Ice Cream launched an exclusive Frusì Dolce and Gabbana instant win promotion. Consumers simply text the word FRUSI followed by the last four digits of their Frusi barcode to 51101 to be in with a chance to win a pair of this season’s must-have Dolce and Gabbana designer sunglasses. Frusì is now available in three different flavour combinations; ‘Fruits of the Forest’, ‘Mango and Raspberry’ and new ‘Cranberry Probiotic’, providing all the benefits of natural probiotic yoghurt with all the goodness of cranberries. 91
Shelf Life
13/05/2008
10:03
May08Shelf
Life
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Shelf Life BORD Iascaigh Mhara (BIM), the Irish Sea Fisheries Board, is proud to announce that William Carr and Sons, a Corkbased seafood company, was recently short-listed for one of the industry’s most prestigious awards, the Seafood Prix d’Elite, at the European Seafood Exposition in Brussels, Belgium. The company was nominated for the award for their innovative ready-to-eat cooked lobster product, which has a remarkable shelf life of up to 30 days. Pictured at the BIM ‘Best of Irish Seafood’ pavilion at the 2008 European Seafood Exposition in Brussels are (l-r): Minister of State with special responsibility for Fisheries at the Department of Agriculture, Fisheries and Food, John Browne TD, and Billy Carr of William Carr & Sons. MARK Cleland from Belfast was named Ireland’s first ever Budweiser Rock Paper Scissors champion recently, beating off stiff competition from 31 other eager competitors at the Irish Final in Dublin to win the coveted title and Budweiser Rock Paper Scissors trophy. He will now go forward to represent Ireland in the Budweiser Rock Paper Scissors World Championships at the Beijing Olympics.
DENNY are the sponsors of the Irish Junior Surf Team, who are set to compete at the 2008 Quiksilver ISA (International Surfing Association) World Junior Surfing Championships from May 24-June 1. “We are extremely proud to be sponsoring the Irish Surfing Association this year. Surfing is becoming a much more popular hobby in Ireland, across all ages,” noted Tricia Burke from Denny.
ALDI can hardly be accused of buttering up its suppliers. The discount retailer is stirring up heavy controversy in Germany, where it has slashed the price of butter from 79c to 73c, incensing German dairy farmers, who have asked the country’s antitrust authorities to investigate.
JANE Morgan has been appoinged as Account Director, Public Relations, at direction@JWT, one of Ireland's leading public relations and promotional marketing agencies. Morgan has over six years’ experience in public relations, having worked both in house at McDonald’s Communications department in the UK and for four years in London agency, Launch Group. THE Convenience Stores and Newsagents Association (CSNA) have moved. Their new address is Market Square, Kildare Town, Co. Kildare. Tel: 045 535050. Fax: 045 530016.
NOW in its 28th year, Retail Solutions, which takes place in London from June 24-26, is the leading exhibition for the UK’s retail technology market, where representatives from the top 500 retailers come to learn about the latest technology, source suppliers and compare vendors. In addition to over 250 of the biggest and most innovative solutions providers, Retail Week Conferences at Retail Solutions will provide delegates with a paid for conference featuring first-class presentations from UK and international retailers, who will address technology issues from a business perspective. Also, the European Retail Solutions Awards showcases the best and most innovative retail technology applications. See www.retailsolutions2008.com for more information. THE Weetabix Food Company has launched a major new advertising campaign for Weetos, aided by online support. The Weetos advertising reinforces the delicious taste of the crunchy, chocolate wholegrain cereal and appeals directly to the consumers of Weetos by introducing an animated Weeto character which uses a combination of strength and agility to make it back to the spoon. In a move to extend the presence of Weetos, there is an online game in the style of the TV advert. Building on the brand personality, the online game invites involvement with the campaign (www.weetos.co.uk). 92
FMI, one of Ireland’s leading field management companies, have announced two major new contracts, with Cadbury Ireland and Canon Consumer Imaging Division. The deal with Cadbury is worth approximately €1m, and follows a re-structuring of Cadbury’s merchandising services, while the six-figure annual contract with Canon involves FMI providing a team of Retail Sales Advisors in key retailers across the country, in addition to a monthly merchandising service. TOPAZ announced its sponsorship of the Topaz Donegal International Rally Ireland in a threeyear deal that will secure the future of one of Ireland’s oldest annual rally competitions. Topaz will invest almost a quarter of a million euro in sponsoring and supporting the event over the 3 years. This year’s rally, which will take place from June 12-15, will see over 150 drivers compete over three days. Danny Murray, CEO of Topaz is pictured with PJ Winters, Rally Manager, Donegal International Rally, and Danny Gormley, clerk of the course.
Project1
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B&H Trade Press:Layout 1
02/05/2008
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The Winning Team!