Drinks News Jameson

Launch Responsible Drinking Advert

JAMESON have unveiled a new responsible drinking advert as part of their commitment to tackling overconsumption and alcohol misuse. ‘Take It Handy’ promotes responsible drinking by encouraging people toward more mindful, moderate consumption and reinforces the message that whether you measure, sip or skip, no one should feel awkward for doing so. Co-written by and starring comedian Aisling Bea, who brings her Irish wit and humour to the screen, the advert showcases a number of typical social drinking scenarios consumers can find themselves in when they choose to moderate or skip a drink. Bringing to light the perceived societal pressures that lead to overconsumption, it inspires drinkers to forget the feeling of FOMO and embrace moderation, measurement or abstinence.

Loughran Brewing Stores acquire UK ingredients supplier

Pat Rigney elected Chairperson of Drinks Ireland

A DUNDALK-based family business, Loughran Brewing Stores, led by James Loughran, has acquired Brewers Select, based in Peterborough, in the UK. A market leader in the UK, Brewers Select was established to supply brewing ingredients and equipment to meet the needs of the burgeoning craft beer industry in the UK. The acquisition brings together the finest quality beer ingredients from the world’s best suppliers, all under one roof, that of Loughran Brewers Select, which will supply over 1,000 breweries across Ireland, the UK and Europe. Managing Director of Loughran Brewing Stores, James Loughran, is pictured with Will Avery, Commercial & Marketing Director.

Teeling release new single pot still whiskey

TEELING Whiskey have released the second edition in their Wonders of Wood series of Single Pot Still, limited edition bottlings. The Wonders of Wood series is part of Teeling’s mission to push the boundaries of flavour, by utilising unique styles of wood for the maturation of their award-winning range of whiskeys. The second edition in the Wonders of Wood bottlings consists of Single Pot Still crafted from a recipe of 50% malted barley and 50% un-malted barley, which has been triple distilled in the Teeling Whiskey Distillery in Dublin and then matured in virgin Portuguese oak barrels. In collaboration with the Tree Council of Ireland, every release in the Wonders of Wood series will work towards the reforestation of a designated area of woodland in Ireland with exclusively native Irish trees.

DRINKS Ireland, the Ibec group that represents the Irish drinks sector, have announced the election of Pat Rigney as their Chairperson for the next two years. Pat is the founder and managing director of The Shed Distillery of PJ Rigney, best known for Drumshanbo Gunpowder Irish Gin, which it distils in Drumshanbo, Co Leitrim. Prior to founding the distillery in 2014, Pat had 25 years’ experience in the industry. “Too often the drinks industry is misrepresented and maligned at home,” Pat noted. “Our mission in 2023 and beyond will be to rebalance the debate and to highlight the reality that alcohol consumption in Ireland is more balanced and moderate, having fallen by a third since 2001, with Ireland’s consumption now within European consumption norms. Indeed, clear evidence is emerging that consumers, particularly young Irish adults, are consuming our products in a more balanced and moderate way and are ahead of the often times outdated stereotypes put about in Ireland. I look forward to working with Director Cormac Healy, his team and the Drinks Ireland members as we continue to highlight the importance of the drinks industry to our economy, our heritage and communities throughout Ireland.”

Coca-Cola Ballina recognised as advanced manufacturers by WEF

COCA-COLA Ballina, formerly known as Ballina Beverages, was recently recognised by the World Economic Forum as one of the world’s most advanced manufacturers and has been added to the WEF Global Lighthouse Network. The Global Lighthouse Network is a World Economic Forum platform that recognises leading manufacturers that use Fourth Industrial Revolution (4IR) technologies including Artificial Intelligence (AI) and robotics, as well as Cloud Computing and Big Data, to increase productivity, advance sustainability and build supply chain resilience. “We’re delighted to be named the first Coca-Cola facility worldwide to be accredited as a ‘Lighthouse Site’ by the World Economic Forum,” noted Eraldo Sales, General Manager, Coca-Cola Ballina. “With the investments that we have made, combined with the pioneering efforts of the team in adopting new technologies, our manufacturing facility in Ballina is at the forefront of transformation, innovation and sustainability.”