Maxol Christmas coffee cup campaign raises €60K for Aware

MAXOL’S annual Christmas coffee fundraiser has raised €60,000 for the mental health charity Aware. Launched in the lead-up to Christmas 2022, Maxol’s pay it forward initiative aimed to promote the spirit of kindness across Ireland by encouraging customers to purchase a coffee or hot drink for someone else. In line with previous Christmas fundraisers, for every cup of Rosa Coffee or hot drink bought at one of Maxol’s service stations in November and December, 10c was donated directly to the charity.

“We’re proud to support Aware and the selfless work its team of volunteers do every day across the country,” noted Brian Donaldson, CEO of The Maxol Group. “We’ve been working with Aware for seven years, and we’ve seen first-hand how important fundraising initiatives such as our Christmas coffee campaign are for the charity. Thank you to all our valued customers, retailers and staff, who have supported this wonderful cause in 2022 and have helped many people who have been going through tough times.”

Drew Flood, Business Development Manager of Aware, said: “We rely heavily on the generosity of the public and corporate organisations like Maxol to ensure we can continue to provide our free and essential services. €60,000 is a fantastic fundraising result and we are very grateful to Maxol, their retailers and all the customers throughout the country who purchased a Rosa coffee over the Christmas period. Every single euro raised makes a difference, contributing towards the support of another person or delivery of another positive mental health programme. Importantly, it has also raised awareness of mental health in communities all over Ireland. Thank you.”