26|Retail News|February 2021|www.retailnews.ie
Londis Sponsorship
Londis sponsorship is the perfect fit
Londis is absolutely delighted with the renewal of its sponsorship of Ireland’s Fittest Family, which recently recorded record viewership figures on RTÉ One. LONDIS is thrilled to be celebrating another hit season of the phenomenally successful television show, Ireland’s Fittest Family, which is proudly sponsored by Londis for the second successive season. The popularity of this show and concept has soared year-on-year, with an audience of more than 500,000 tuning in for the first episode of the 2021 season, which represents a whopping 28% increase in audience figures. At its essence, Ireland’s Fittest Family is a competitive sports entertainment television viewing pleasure, encouraging families to come together to view and experience collectively and fostering a feel-good factor that is almost impossible to replicate. It is also an exhilarating physical challenge like no other. Opposing families do battle with each other for the honour and glory of winning the right to progress week-on-week. This year’s series was filmed in Kilruddery Estate in Wicklow, observing strict Covid-19 health and safety protocols, and brought together 16 of Ireland’s fittest, fastest and strongest families from across all four provinces to compete over the eight weeks for the title of Ireland’s Fittest Family in a series of challenges designed to test their physical and mental endurance.
Pictured on location at Kilruddery Estate, Co. Wicklow, are presenter Mairead Ronan (foreground), with judges Derval O’Rourke, Olympian and World Champion hurdler, hurling icon Davy Fitzgerald and Anna Geary, All-Ireland Camogie winner and Dancing with the Stars finalist. Working in harmony It is a truism that family supports family, which is the premise of this phenomenally successful television show. Londis stores are predominantly familyrun operations with different generations working together in harmony for the betterment of the group. The best kept secret of Ireland’s Fittest Family is that contestants only progress if they work together in harmony, which is also the
reason behind the continuing success of Londis stores. Londis retailers, their families, staff and teams work together, which is why this truly is an exciting and innovative partnership as it brings together two of Ireland’s favourite family brands and helps reinforce the reputation of Londis retailers as being perfectly in harmony with the communities they serve. This is Londis’ second year
