What’s New

BENSON & HEDGES LAUNCH 150 YEAR ANNIVERSARY BUNDLE

BENSON & Hedges are launching 150 Year Anniversary Limited Edition Bundles, commemorating a century and a half of distinctive quality and a legacy of excellence, innovation, and the art of perfecting tobacco. The Anniversary Bundles contain the same, premium-quality tobacco that has become synonymous with the Benson & Hedges brand, enveloped in a beautifully designed, illustrative bundle that highlights the key milestones of Benson & Hedges’ illustrious journey to becoming a global icon. To join the celebrations, Benson & Hedges are offering trade customers the chance to put their knowledge to the test by answering five multiple choice questions, with the opportunity to win even more prizes, in what’s already been a very rewarding year! The Benson & Hedges Anniversary Quiz is live from July 10 to September 1. Simply scan the QR code on the Anniversary ad to find out how to enter.

Mayfair 40s Giga Box

THE Mayfair portfolio continues to grow, with the addition of ‘Giga-box’ to the Big Box family. The latest pack format contains a remarkable 40 sticks of Mayfair Original King Size cigarettes. In recent years, bigger pack formats have become a popular choice amongst existing adult smokers (JTI Longitudinal Study, April ’23) and the latest addition to Mayfair’s repertoire aims to continue this trend by providing even more convenience. The innovative Giga-box offering means that existing adult smokers now have a format that provides even better value without compromise (Versus 2 x 20 Mayfair Original King Size 20 Packs); with each stick containing the same affordable quality tobacco that continues to make Mayfair the iconic brand it is today as Ireland’s number one value brand is bigger than ever (Source: Nielsen ROI Extended Scantrack, RMC SOM, MAT May 21, 2023).

Tayto Launch Limited Edition

Tayto Meanies Flavour

TAYTO have released an exciting new limited edition flavour that brings two icons together to create something spectacular. Mr. Tayto has combined the original Irish crisp texture with the unmistakable taste of Meanies pickled onion, to create an out-of-this-world new snacking experience. Mr. Tayto’s latest invention collides the worlds of crisps and snacks, reaching a whole new realm of flavourful possibilities! The limited edition Tayto Meanies pickled onion flavour is guaranteed to go down a treat with lovers of both the original crisp and the unique Meanies flavour – with fans no longer having to choose between the two for a limited time only. Fans of this fun new flavour can get involved in the meanies magic on TikTok by using ‘Mr Tayto’s Mega Mix’ sound.

Nordic Spirit Spearmint Mini Pouches

AS we know in the Nordics, less is more. Which is why Nordic Spirit is launching the new Nordic Spirit Spearmint Mini pouches, offering the same great flavour in a smaller pouch, with more convenience and discretion. It’s the ‘Mini Way to Nicotine’. Nordic Spirit is also available in a Slim pouch size, in the following flavours and strengths: Smooth Mint Regular, Strong and X-Strong, Spearmint Regular and Strong, Berry Citrus Regular and Strong. 18+. This product contains nicotine. Nicotine is an addictive substance.

Cushelle Introduces Longer Lasting Rolls Across Range

FOLLOWING the successful launch of Cushelle Tubeless with Longer Lasting Rolls in June 2022, Essity are leading the category by rolling out 50% Longer Lasting Rolls across the Cushelle portfolio from June 2023. Cushelle’s Original, Quilted and Quilted Lotioned Longer Lasting Roll ranges are now available with 50% more sheets on each roll, which means shoppers run out less often and can make a more sustainable choice. “We have developed a bespoke marketing and shopper campaign throughout the full Pathto-Purchase from TV through to in-store activation, and plenty more in-between,” reveals Simon Pickering, Country Manager for Ireland, Cushelle. “We will be driving mass awareness and education to help inform shoppers, drive behavioural change in product choice and to communicate that Cushelle is leading the charge in this category change to a more convenient, more sustainable solution.”