Food Is Time Travel

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Sue de Groot is a freelance journalist, feature writer, columnist and television scriptwriter, with a devout enthusiasm for good food. She wrote Feast with Franck Dangereux (also published by Quivertree) and begged to be involved in the writing of Reuben’s book, because she says he ‘understands the connection between eating and the emotions. He plays with flavours and textures the way a writer plays with words or a composer plays with music, turning food into an art form more subtle and moving than any other.’ Craig Fraser has been photographing food for the last decade. He has illustrated several cookbooks and worked for many of the major magazines as well as a number of prestigious commercial food clients. Craig’s most recent food photography was for Feast by Franck Dangereux and Lazy Days by Phillippa Cheifitz. Both books are published by Quivertree Publications and were winners in their respective categories at the Gourmand World Cookbook Awards. Craig believes that food is one of life’s great pleasures, and the photographs in this book beautifully convey his passion for food to the reader. Having worked in advertising and publishing for over 10 years, during which she ran her own boutique agency, Libby Doyle is well versed in the importance of evocative and relevant design. Co-founder of Quivertree Publications, Libby performs the role of publisher and graphic artist. Libby and her partner Craig Fraser have conceptualised, designed and released several award-winning titles, fulfilling Libby’s desire to create books that inspire by showcasing aspects of South African culture that might not otherwise find expression.

final 5 march reuben english jacket.indd 1

A new look at traditional flavours from South Africa’s most innovative young chef ‘a delightful book filled with honest, robust but sophisticated food’ - Jenny Crwys-Williams, Food and Home Entertaining ‘a good read and a great cookbook’ - Hilary Biller, Sunday Times ‘worth visiting and revisiting’ - Louise McCann, Elle Decoration

reuben cooks

Reuben Riffel is chef de cuisine and co-owner of Reuben’s Restaurant in Franschhoek. He was born in this town in the heart of South Africa’s wine district, known across the globe as a prime food and wine destination. Reuben first ran his own kitchen in his early twenties, when he made Monneaux restaurant one of the top 10 in South Africa. Three years later he moved to Cambridge in the UK and ran Bruno’s Brasserie, which earned a host of accolades. Since moving back to Franschhoek and starting Reuben’s, he has scooped top honours at the 2004 Eat Out Johnnie Walker Restaurant Awards, winning both Chef of the Year and Restaurant of the Year. He made the Eat Out Top 10 again in 2005 and 2006, and in 2007 was named Sunday Times Chef of the Year. Reuben’s cuisine is eclectic with a focus on the best local and seasonal produce available. His philosophy is to keep things simple by bringing out natural flavours and, when combining flavours, to strive for perfect balance.

Q

reuben cooks

Food is time travel. Flavours, tastes, smells and textures have the power to transport you back to your childhood, to make you feel the way you did when you first tasted a peach, an orange or a caramelised onion and blue cheese tart. Food and emotion are inextricably interlinked, and nowhere is that more evident than in the recipes in this book. Thirty-four-year-old South African culinary sensation Reuben Riffel grew up in humble Groendal and is now one of the country’s best chefs. His restaurant, Reuben’s, lies in the heart of South Africa’s famous winelands in Franschhoek, a beautiful town fast becoming known as one of the world’s premier food and wine destinations. Reuben is an instinctive chef who uses the freshest produce to create dishes that combine the flavours of his childhood with the latest cooking techniques learnt on his travels around the globe’s culinary capitals. ‘You have to have an open mind in order to experiment and create,’ he says. ‘When it comes to combining tastes and flavours, smells and shapes, and colours and textures, you never know what new experience might be just around the corner.’

food is time travel

www.quivertree.co.za

3/5/09 10:27:08 AM


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