arts & ente rtainmen t news mon thly
‘09
Media Kit 2010
t
target market
July
coas
#036
ter|
newcast
le|hunte
r|coast
FREE
o ur T ndo Sple ging D Brin BOY bus N O cu ND BRA Art Of In The ALSO
I NS
IDE:
IC PATR
KW
RS CHE AFTER le REA THE FALL cast ET P New TRE Journal EXITING EXILE IC S MAN ing the GZA/GEN IUS Open RES
OLF
WU-TA FI LYNG
+
PP T PU M EA
ETS
+
IE + FR KSEK YUALSO INSIDE:
ND
TALK
DOES IT OFFEND YOU, YEA H?
Sarah Blasko
SINGING THE BLU ES AWAY
+ TEX PERKINS + THE
PANICS + GIN WIGMOR E
drop zones
Reverb’s primary target market is Hunter, Central Coast, Mid- and Far North Coast residents aged 18-30 with low-cost living expenses and relatively high disposable incomes. Readers are both male and female and enjoy reading about entertainment news, promotions, local and national events. A large proportion of the readership is young and socialises regularly in cafés, shops, clubs, bars and at live performances. They aspire to be modern, exclusive and culturally informed. Reverb is the perfect vehicle to keep them up-to-date with the latest upcoming music, fashion and city-lifestyle trends.
READERSHIP profile
Target market
Circulation 18,000 Primary demographic: 18-30 years Secondary target: 15-40 yearsReaching 33% of the total population
Female
Region
Address
Newcastle
Newcastle, Hamilton, The Junction, Broadmeadow, Mayfield, Waratah, Jesmond, Wallsend, Newcastle University, Lambton, Merewether, Adamstown, Kotara, Glendale, Charlestown, Belmont, Swansea, and surrounding areas.
Hunter
Maitland, East Maitland, Rutherford, Lochinvar, Telarah, Morpeth, Metford, Thornton, Beresfield, Woodberry, Green Hills
Central Coast
Gosford, Woy Woy, Erina, Avoca, Wyong, Tuggerah, Wyee, Toukley, Lake Haven, The Entrance, Bataeu Bay, San Remo, Doyalson, and surrounding areas
Mid North Coast
Port Macquarie, Lake Cathie, Urunga, Sawtell, Coffs Harbour, Bellingen, Macksville, Nambucca Heads, and surrounding areas
Far North Coast
Lismore, Byron Bay, Mullimbimby, Ballina, Kingscliff, Tweed Heads/Coolangatta, and surrounding areas
Male
Target market
Reaching 33% of the total population
|hun
#038 Sep ‘09
arts
astle
F RE E
newc thly mon news ent inm terta & en
46% Female 54% Male
age profile
drop points Social
Hotels, pubs, clubs and cafés
Age profile of reverb’s geographic segmentation
Lifestyle
Cinemas, takeaway shops, hairdressers, tattoo studios
15-17 yoFemale 54% 6% of total population 46% Male
Retail
Surf/skate shops, fashion & clothing stores, music retailers
18-30 yo
14% of total population
Educational
University & TAFE campuses
31-40 yo
13% of total population
Female
Male
The Hunter region, Central Coast, Mid- and Far North Coast is home to over 1.2 million people, which makes for a massive 400,000 potential readers.
arts & ente rtainmen t news mon thly
‘09
Media Kit 2010
t
July
coas
#036
ter|
newcast
I NS
IDE:
IC PATR
KW
RS CHE AFTER le REA THE FALL cast ET P New TRE Journal EXITING EXILE IC S MAN ing the GZA/GEN IUS Open RES
OLF
WU-TA FI LYNG
+
PP T PU M EA
ETS
+
IE + FR KSEK YUALSO INSIDE:
ND
SINGING THE BLU ES AWAY
+ TEX PERKINS + THE
PANICS + GIN WIGMOR E
(ex GST) measurements (in millimetres)
Colour
Mono
Full page gloss
265w x 370h (trim)
$1300
—
Full page matte
245w x 349h
$1100
$850
Half page — bastard
182.5w x 231h
$800
$600
Half page — vertical
120w x 349h
$700
$550
Half page — horizontal
245w x 172h
$700
$550
Quarter page
120w x 172h
$450
$350
Quarter page — vertical
57.5w x 349h
$450
$350
Quarter page — horizontal
245w x 83.5h
$450
$350
Artwork
Acceptable
r|coast
Sarah Blasko
TALK
DOES IT OFFEND YOU, YEA H?
Size
Preferred
le|hunte
FREE
o ur T ndo Sple ging D Brin BOY bus N O cu ND BRA Art Of In The ALSO
Price list
|hun
#038 Sep ‘09
arts
astle
F RE E
newc thly mon news ent inm terta & en
for instructions on how to download ad templates, send blank email to templates@reverbstreetpress.com.au Supported
Unsupported
PDF 1.4/Acrobat 5 Flattened transparency 300dpi images All fonts embedded
PDF 1.5 or later/Acrobat 6 or later PostScript 3 and/or transparency — please print your file as PostScript 2, then distill it.
PSD
All text as vector outlines or Smart Group
RGB mode
EPS, AI
Linked images embedded or supplied separately Text must be outlined
RGB mode
TIFF, JPEG, JPEG2000
TIFF: LZW JPG: Level 8 min
JPEG Level 7 or less
Unacceptable
MS Word, Publisher or PowerPoint files. Images at screen resolution. Unlicensed copyright material.
Full page bleed (gloss only)
Trim size.................265w x 370h Bleed.......................5mm
Any artwork supplied in RGB will be converted to CMYK. Reverb cannot take responsibility for subsequent colour shift.
reverb media kit 02/2010/NewC
Please name your files responsibly. Try nomenclature such as ‘yourname_ monthyear.pdf’.
Type safe........... 10mm margin all sides NO CROP MARKS, PLEASE
Email your finished art to cam@reverbstreetpress.com.au