arts & ente rtainmen t news mon thly
‘09
Media Kit 2010
t
target market
July
coas
#036
ter|
newcast
le|hunte
r|coast
FREE
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Sarah Blasko
SINGING THE BLU ES AWAY
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drop zones
Reverb’s primary target market is Hunter, Central Coast, Mid- and Far North Coast residents aged 18-30 with low-cost living expenses and relatively high disposable incomes. Readers are both male and female and enjoy reading about entertainment news, promotions, local and national events. A large proportion of the readership is young and socialises regularly in cafés, shops, clubs, bars and at live performances. They aspire to be modern, exclusive and culturally informed. Reverb is the perfect vehicle to keep them up-to-date with the latest upcoming music, fashion and city-lifestyle trends.
READERSHIP profile
Target market
Circulation 18,000 Primary demographic: 18-30 years Secondary target: 15-40 yearsReaching 33% of the total population
Female
Region
Address
Newcastle
Newcastle, Hamilton, The Junction, Broadmeadow, Mayfield, Waratah, Jesmond, Wallsend, Newcastle University, Lambton, Merewether, Adamstown, Kotara, Glendale, Charlestown, Belmont, Swansea, and surrounding areas.
Hunter
Maitland, East Maitland, Rutherford, Lochinvar, Telarah, Morpeth, Metford, Thornton, Beresfield, Woodberry, Green Hills
Central Coast
Gosford, Woy Woy, Erina, Avoca, Wyong, Tuggerah, Wyee, Toukley, Lake Haven, The Entrance, Bataeu Bay, San Remo, Doyalson, and surrounding areas
Mid North Coast
Port Macquarie, Lake Cathie, Urunga, Sawtell, Coffs Harbour, Bellingen, Macksville, Nambucca Heads, and surrounding areas
Far North Coast
Lismore, Byron Bay, Mullimbimby, Ballina, Kingscliff, Tweed Heads/Coolangatta, and surrounding areas
Male
Target market
Reaching 33% of the total population
|hun
#038 Sep ‘09
arts
astle
F RE E
newc thly mon news ent inm terta & en
46% Female 54% Male
age profile
drop points Social
Hotels, pubs, clubs and cafés
Age profile of reverb’s geographic segmentation
Lifestyle
Cinemas, takeaway shops, hairdressers, tattoo studios
15-17 yoFemale 54% 6% of total population 46% Male
Retail
Surf/skate shops, fashion & clothing stores, music retailers
18-30 yo
14% of total population
Educational
University & TAFE campuses
31-40 yo
13% of total population
Female
Male
The Hunter region, Central Coast, Mid- and Far North Coast is home to over 1.2 million people, which makes for a massive 400,000 potential readers.