ヴァサンタ 革新の団地
VASANTA INNOPARK
ブランドガイドライン
BRAND GUIDE
DRAFT V1.3 / CONFIDENTIAL
生きる喜び THE JOY OF LIVING
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VASANTA BRAND FRAMEWORK ヴァザンタのブランド枠組み
Vasanta's brand is born from the essense of Ikigai, a philosophy for happiness that yields ultimate universality and directness. Our brand promise represents the feelings and thoughts of all people with it's simplicity, succinct expression and universal aspiration, and is delivered through our brand attributes that will remain unchanged and timeless.
Brand Promise
THE JOY OF LIVING
Brand Attributes
INNOVATIVE PASSIONATE GENUINE INSPIRING
Brand Positioning
The Best Japanese Inspired Lifestyle Living Centre In MM2100
Brand Philosophy
VASANTA ‘IKIGAI’ DNA
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WHAT IS THE JOY OF LIVING WITH VASANTA? 生きる喜びとは？ | 01
VASANTA ‘IKIGAI’ DNA ヴァザンタのブランド枠組み
A Return To The Essence Of Life & Being 生き甲斐 pronounced iki ai is a Japanese concept that means “a reason for being”; “a reason for living; what makes life worth living; a raison d’etre”. In the culture of Okinawa, ikigai is also thought of as “a reason to get up in the morning”; that is, a reason to enjoy life. Vasanta is a call to return to the original essence of life, and our shared universal aspiration to find the joy in everyday being. Our primary goal is to create products in the form of developments that act as compasses, always pointing us and reminding us towards our inner desires for happiness in everyday living while working for a better future. To achieve our goals, Vasanta embraces the Japanese 'Ikigai' philosophy of living, and we strive to infuse its values in all of our activities and everything we do. This is the Vasanta 'Ikigai' DNA.
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VASANTA BRAND ATTRIBUTES ブランド属性
WHO WE ARE & WHAT WE DO 私たちがしていること; 私たちの価値観
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VASANTA BRAND ATTRIBUTES ブランド属性
INNOVATIVE
革新的な
We Embrace Innovation To Create Solutions That Contributes To A Better World
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VASANTA BRAND ATTRIBUTES ブランド属性
PASSIONATE
情熱的な
We Are Passionate About What We Do And The People We Do It For
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VASANTA BRAND ATTRIBUTES ブランド属性
GENUINE
本物の性格
We Always Act With Sincerity, And Produce Results Reliably
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VASANTA BRAND ATTRIBUTES ブランド属性
INSPIRING
人を鼓舞する
We Inspire People Towards Higher Aspirations For The Future
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VASANTA BRAND ATTRIBUTES ブランド属性
Customers Employees
Prospects
Sales Force
Government Regulators
Our Actions & Interactions Defines Us
INNOVATIVE Board Of Directors
Shareholders
Industry Experts
INSPIRING
PASSIONATE
Investors
Investment Analysts / Financial Institutions
General Public
Suppliers
The Vasanta 'Ikigai' DNA alongside our brand attributes will provide a precise road map used to guide our operations, marketing and all actions and interactions among our stakeholders. Behind everything we say and do, our unique DNA and attributes will help us to provide clarity, context, and inspiration to our customers, employees, and stakeholders. Together, we can find joy in everything we do, and inspire others along the way in our common aspiration to create a better future.
GENUINE Media
Strategic Alliances
Competitors
Partners
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VASANTA BRAND POSITIONING ブランドポジショニング
The Best Integrated Japanese Town In Eastern Corridor
最高の場所
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VASANTA BRAND LOGO ブランドロゴ
A Recognizable Seal Of Trust The refinement of the Vasanta logo takes inspiration from the japanese practice of using Mon (紋) emblems and inkan (印鑑) or hanko (判子) for identification purposes. Mon (紋), also monshō (紋章), mondokoro (紋所), and kamon (家紋), are Japanese emblems used to decorate and identify an individual, a family, or an institution or business. In Japan, seals in general are referred to as inkan (印鑑) or hanko (判子). A jitsuin (実印) is an officially registered seal. A registered seal is needed to conduct business and other important or legally binding events.
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VASANTA BRAND LOGO ブランドロゴ VASANTA ASPIRATION
+ 進化 VASANTA IKIGAI DNA
+
JAPANESE INSPIRATION
VASANTA GROUP EMBLEM
FINAL SIMPLIFIED FORM WITH LOGOTYPE TITLE
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VASANTA GROUP BRAND HIERARCHY ブランド階層 FOUNDATION
PRESENT
FUTURE
基礎
現行
未来
N E W M O N O G R A M
P R O J E C T
VASANTA GROUP LOGO MARK
INAUGRAL PROJECT VASANTA INNOPARK
VASANTA FUTURE PROJECTS
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表現する自由
FREEDOM TO EXPRESS NEW LOGO FORM ALLOWS FOR FREEDOM IN CREATIVE APPLICATIONS
生きる喜びを見つけよう
LOGO VARIATIONS (MAIN LOGO) ロゴのバリエーション(主なロゴ)
FULL COLOR LOGO (SOLID 1 COLOR FILL)
REVERSE WHITE LOGO
FULL COLOR LOGO WITH SOLID WHITE BEHIND SYMBOL CUT-OUT
REVERSE WHITE LOGO WITH SOLID COLOR BEHIND SYMBOL CUT-OUT
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LOGO VARIATIONS (SECONDARY HORIZONTAL LOGO) ロゴのバリエーション(二次ロゴ) Variation to be used only when limited by display spacing issues.
FULL COLOR LOGO (SOLID 1 COLOR FILL)
REVERSE WHITE LOGO
FULL COLOR LOGO WITH SOLID WHITE BEHIND SYMBOL CUT-OUT
REVERSE WHITE LOGO WITH SOLID COLOR BEHIND SYMBOL CUT-OUT
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EXCLUSION ZONE ロゴの間隔
To protect the clarity and visual integrity of our logo, it has to have sufficient clear space around the logo called the exclusion zone that must be maintained in all creatives.
35%
35%
35%
The exclusion zone for the primary logo is defined by 35% or more of the height/width of the rounded square from the logo symbol, as shown on the left example.
35%
NOTE: Always reproduce the logo from our digital master artwork. Never attempt to modify or reconstruct it in any way. We have provided the artwork in multiple file formats for ease of use across most mainstream design and production softwares.
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MINIMUM SIZE 最小サイズ
PRIMARY LOGO
The minimum size is set to retain visual impact and readability. Always follow the minimum sizes where possible. Exceptions are only allowed for collaterals with space constraint (e.g. pens, lanyards).
Primary Logo The minimum size (in terms of width) of the primary logo is 15mm for print and 75px for screen applications.
SECONDARY LOGO
Secondary Logo The minimum size (in terms of width) of the primary logo is 35mm for print and 150px for screen applications.
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SYMBOL USAGE シンボルの使い方 The Vasanta Innopark logo symbol is designed to allow for independent usage in creative applications and integration with the artwork.
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UNACCEPTABLE USAGE 不適切な使い方 The Vasanta Innopark logo should never be distorted or changed in any way. Never try to recreate, or alter elements of the logo. Don't outline or apply any effects (e.g. glow, drop shadow) to the logo. Don't resize the symbol and wordmark differently.
Don't use more than one color combination on the logo.
Don't place the logo on backgrounds that will compromise its legibility.
Don't rotate, stretch, or distort the logo.
Don't use any colors other than the core blue or white (or black / white in B&W monotone applications) on the logo.
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TYPOGRAPHY タイポグラフィ Vasanta Innopark's font set is pre-selected. New fonts should not be introduced or used in any Vasanta Innopark communication. To maintain our distinct look and feel, our typographical heirarchy must be maintained across creatives.
PRIMARY TYPEFACE: DIN Pro
DIN Pro Black For Headlines & Emphasis
DIN Pro Bold For Headlines & Emphasis
DIN Pro Medium For Reading Copy
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890,.””!?
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890,.””!?
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890,.””!?
DIN Pro Regular For Reading Copy
DIN Pro Light Additional Weight For Creative Use
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890,.””!?
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890,.””!?
NOTE: Please keep a minimum kerning of 25 for headlines /sub-headlines, and 10 for normal text (based on Metrics/Auto Kerning on Adobe Illustrator)
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TYPOGRAPHY タイポグラフィ Vasanta Innopark's font set is pre-selected. New fonts should not be introduced or used in any Vasanta Innopark communication. To maintain our distinct look and feel, our typographical heirarchy must be maintained across creatives.
TYPEFACE (JAPANESE):
07ロゴたいぷゴシックCondensed For Headlines & Sub Headlines
M+1P (Multiple Weights) For Reading Copy & Sub Headlines
島い羅楽ぎぜよ本舎ヤ毎首少読ヲスコセ 離齢皆ル合読ハヲ房察げきと蓮出ケキム セ直俸愚牡獣イろに。
島い羅楽ぎぜよ本舎ヤ毎首少読ヲスコセ 離齢皆ル合読ハヲ房察げきと蓮出ケキム セ直俸愚牡獣イろに。
NOTE: Please do not decrease the kerning to negative (-) values for headlines / sub headlines, and keep a minimum kerning value of 10 for normal reading text (based on Metrics/Auto Kerning on Adobe Illustrator)
島い羅楽ぎぜよ本舎ヤ毎首少読ヲスコセ 離齢皆ル合読ハヲ房察げきと蓮出ケキム セ直俸愚牡獣イろに。 島い羅楽ぎぜよ本舎ヤ毎首少読ヲスコセ 離齢皆ル合読ハヲ房察げきと蓮出ケキム セ直俸愚牡獣イろに。 | 01
COLOR PALETTE & APPLICATION PRINCIPLES カラーパレット+アプリケーションの原則
CORE COLORS: Vasanta Innopark’s ink blue and white are our core corporate colors. Simple, yet distinct - it allows for flexiblity in application with other colors while maintaining a strong foundational presence in the visuals that they are used in. Vasanta Innopark Blue
White
Pantone: 7693C (For Coated) 301U (For Uncoated Paper) CMYK: 100/87/30/18 RGB:31/56/107 WEB: #1F386B
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COLOR PALETTE & APPLICATION PRINCIPLES カラーパレット+アプリケーションの原則 COLOR USAGE GUIDELINES: The designer is free to use any color palette that complements with the Vasanta Innopark logo guidelines and fits the creative theme and messenging required in their artwork. The following guidelines will provide additional help in your color selection process to select colors that communicates the harmonious look and feel of Vasanta Innopark brand identity: 1) Overall color of an artwork is preferred to be in ONE temperature - either warm or cool visually, but never both. 2) Analogous colors that occurs frequently in nature are preferred. Analogous colors are among the easiest to find on the color wheel. Pick any color at any point on the color wheel. Then, note any three colors directly to the left or right of it. Together, those four are a group of analogous colors, with one of the color being the dominant one. 3) Other color palette applications are allowed should the creative theme requires for their use.
Warm Temperature Color Palette Example:
Cool Temperature Color Palette Example:
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SOCIAL MEDIA: INSTAGRAM ソーシャルメディア：INSTAGRAM INSTAGRAM BRANDING GUIDELINES Designer should select and use the following appropriate templates when creating content for Vasanta Innopark’s Instagram social media channel: TYPE 1: Fully Branded IG Templates
innoparkvasanta
vasanta innopark
Headlines if needed should cover at least 15-25% of the image area
vasanta.co.id
innoparkvasanta
vasanta innopark
Do not repeat the instagram address and clutter display area with unneccessary details and text
vasanta.co.id
innoparkvasanta
Denotes images/artwork in dark vibrancy
vasanta innopark
vasanta.co.id
Denotes images/artwork in light vibrancy
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SOCIAL MEDIA: INSTAGRAM ソーシャルメディア：INSTAGRAM INSTAGRAM BRANDING GUIDELINES Designer should select and use the following appropriate templates when creating content for Vasanta Innopark’s Instagram social media channel: TYPE 2: Light Branded, Artwork Focused Post
Headlines if needed should cover at least 15-25% of the image area
Denotes images/artwork in dark vibrancy
Denotes images/artwork in light vibrancy
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SOCIAL MEDIA: INSTAGRAM ソーシャルメディア：INSTAGRAM INSTAGRAM BRANDING GUIDELINES Designer should select and use the following appropriate templates when creating content for Vasanta Innopark’s Instagram social media channel: TYPE 3: Creative Applications - Flexibility for creative applications: Creatives that are colored branded using the corporate colors in parts of the composition:
Creatives that have the corporate branding integrated as part of the visual/artwork/photography
Creative that focuses on lifestyle imagery, video, or messenging that adheres to the brand attributes
WH AT I S YOUR JOY O F L I VI N G?
喜びは何ですか
あなたの生活の 喜びは何ですか？
NOTE: Do not place any text (all languages) in unnatural reading orientation.
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SOCIAL MEDIA: FACEBOOK ソーシャルメディア：FACEBOOK FACEBOOK BRANDING GUIDELINES Designer should select and use the following appropriate templates when creating content for Vasanta Innopark’s Facebook social media channel: TYPE 1: Fully Branded FB Templates
vasantainnopark
vasanta innopark
Headlines if needed should cover at least 15-25% of the image area
vasanta.co.id
vasantainnopark
vasanta innopark
Do not repeat the facebook address and clutter display area with unneccessary details and text
vasanta.co.id
vasantainnopark
Denotes images/artwork in dark vibrancy
vasanta innopark
vasanta.co.id
Denotes images/artwork in light vibrancy
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SOCIAL MEDIA: FACEBOOK ソーシャルメディア：FACEBOOK FACEBOOK BRANDING GUIDELINES Designer should select and use the following appropriate templates when creating content for Vasanta Innopark’s Facebook social media channel: TYPE 2: Light Branded, Artwork Focused Post
Headlines if needed should cover at least 15-25% of the image area
Denotes images/artwork in dark vibrancy
Denotes images/artwork in light vibrancy
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SOCIAL MEDIA: FACEBOOK ソーシャルメディア：FACEBOOK FACEBOOK BRANDING GUIDELINES Designer should select and use the following appropriate templates when creating content for Vasanta Innopark’s Facebook social media channel: TYPE 3: Creative Applications - Flexibility for creative applications: Creatives that are colored branded using the corporate colors in parts of the composition:
Creatives that have the corporate branding integrated as part of the visual/artwork/photography
Creative that focuses on lifestyle imagery, video, or messenging that adheres to the brand attributes
WHAT I S YOUR JOY O F L I VI N G?
喜びは何ですか
あなたの生活の 喜びは何ですか？
NOTE: Do not place any text (all languages) in unnatural reading orientation.
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SOCIAL MEDIA: YOUTUBE ソーシャルメディア：FACEBOOK YOUTUBE BRANDING GUIDELINES Designer should follow the following guidelines when creating video content for Vasanta Innopark’s Youtube social media channel: 1) All Video Uploads Should Have A Customised & Branded Thumbnail Image Do not use the automated Youtube thumbnail generator. All thumbnails should feature the logo emblem, applied accordingly to the logo application guidelines in the same size and position:
X
X
喜びは何ですか
2) Only Use Fonts Designated In The Brand Guide The new Vasanta Innopark brand follows a clean look & feel and designer should avoid using fancy, thematic fonts. Our corporate fonts are neutral yet distinct in their design and can be implemented creatively in all art styles, while maintaining consistency in the brand look and feel. Do not place any text (all languages) in unnatural reading orientation.
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SOCIAL MEDIA: YOUTUBE ソーシャルメディア：FACEBOOK YOUTUBE BRANDING GUIDELINES 3) Have Clear Content Segmentation It is important to develop clear content segmentation so that viewer can navigate your video content easily. However, it is also recommended not to have too much segmentation, e.g. all events can be placed inside a single playlist with only the latest event videos placed in a seperate playlist for highlight purpose. Recommended Content Categories: - Branding / Advertisement Videos - Product Feature Videos - Events (Launch, Agent Gathering, Roadshows, etc) 4) Thumbnail Title Text Size Please ensure thumbnail title text when required is short and sufficiently large for readability:
- Hosted Talk Shows & Live Videos - Project Update - News (Info Updates, Changes, Announcements, etc)
Correct Use Of Size In Headline
Incorrect Use Of Size In Headline
5) Video Branding Creative Direction Similar to instagram & facebook, flexibility for creative application is allowed:
あなたの生活の 喜びは何ですか？
Creatives that are colored branded using the corporate colors in part of layout
Creatives that have the corporate branding integrated as part of the visual/artwork/photography
Creative that focuses on lifestyle imagery or messenging that adheres to the brand attributes
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IMAGERY 画像の使い方 Vasanta Innopark uses images that expresses our brand attributes + communication purpose behind every marketing visual created for our audience.
GENUINE
INSPIRING
本物の性格
PASSIONATE
情熱的な
人を鼓舞する
INNOVATIVE
革新的な
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IMAGERY 画像の使い方 3 Fundamental Guidelines For Image / Visual Direction: 1) Show, Don't Just Tell We depict our brand attributes and marketing messages by using images that communicates through real life expression, action & environments. 2) Be Genuine & Authentic We avoid using overly posed models in our pictures that look unnatural and forced. 3) Express Our Brand Attributes We use images that expresses our brand attributes and inspire the emotional connection between Vasanta Innopark and our audience.
X | 01
絵は千の言葉を語る. A Picture Is Worth A Thousand Words
Find Your Joy Of Living At Vasanta
生きる喜びを見つけよう