M e di a b u y e r ’ s g u i d e
about us
For more than 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. We are the world’s leading professional marketing body with over 30,000 members worldwide.
We believe great marketing delivers great business
more than
members
Published 4 times a year for members of CIM
Serving UK, Europe, Middle East, Africa, Americas, Asia Pacific
a b o u t c ata ly st
Catalyst is the official journal of the Chartered Institute of Marketing. It commands a highly educated, senior readership of 30,000 professional members. It is read by the industry’s senior marketers and marketing budget holders. It forms the centrepiece of an integrated content offer that comprises the tools and ideas to inspire and facilitate innovative, ethical and powerful marketing.
b a c k e d b y t h e i n d u st r y ’ s b e st
Ben Rhodes
Lisa Ronson
Pete Markey
Group Marketing Director
Chief Marketing Officer
Chief Marketing Officer
Royal Mail
Tourism Australia
TSB
Bruce Daisley
Eva Ng
Joe Clift
VP - EMEA
Head of Client Global
Head of Marketing EMEA
Expansion
CFA Institute
Nielsen Global Markets
Gail Schimmel Chief Executive Advertising Regulatory Board, South Africa
Group
Lara Balazs
Marketing Manager
Director General Anti-Counterfeiting Group
Chief Marketing Officer Intuit
Maria Fernando
Phil Lewis
Sylvia Jensen
Santander Asset
VP EMEA Marketing
Management
Acquia
Francesca Theokli
Swave Szymczyk
Marketing Director and
Global Director Digital
Executive Leadership Team
and Retail
Weetabix Food Company
Adidas
Peter DeBenedictis Chief Marketing Officer MEA Microsoft
Mark Evans Marketing Director Direct Line Group
o u r r e a d e r s ac r o s s t h e w o r l d
countries
o u r r e a d e r s ac r o s s t h e U K
Scotland
Northern Ireland North
Ireland Midlands
Wales
South East
London South West
Channel Islands
Our regional networks cover every corner of the UK and Ireland
o u r r e a d e r s a c r o s s s e c to r s & c o m m u n i t i e s
CIM supports a range of Sector Interest Groups that bring together marketers with specific industry knowledge
our readers
Professional
55%
Female
55%
CIM Members
Gender Split
Studying
45%
Male
45%
15+ years marketing experience with at least 5 years close to board level
Interested in Marketing or Junior Marketers with no qualifications
15%
12% Marketing Experience
10 +years marketing experience with 7 years in management
52%
3+ years marketing experience
21%
P r i n t A dv e r t i s i n g R at e C a r d
Display Ads | Inserts | Advertorials
Display Ads & Advertorials
Rates (per issue)
Dimensions (mm)
W H
Full page
£11,950
Trim: Bleed: Type area:
210mm 275mm 216mm 281mm 170mm 240mm
Double page spread
£18,950
Trim: Bleed: Type area:
420mm 275mm 426mm 281mm 380mm 240mm
Outside £14,950 back cover
Cover £12,950
Inserts
Contact us for rates
Deadlines
Booking Artwork Insert
Distribution
Issue 1
07 November
14 November
21 November
17 January
Issue 2
03 February
10 February
27 February
18 April
Issue 3
02 May
09 May
16 May
18 July
Issue 4
15 August
22 August
29 August
18 October
To check availability please contact Alec Egan email: alec.egan@lidbusinessmedia.com or call +44 (0)7591 200 041
The power of print
Why Print?
Print Provides Lift on Awareness Measures... 20% 10%
1. Print Demands Attention 2. Print is Trusted 3. Print Drives Results
0% Unaided Awareness Online + Print Delta
Aided Awareness Online + TV Delta
Online Ad Awareness Print + TV Delta
Print Ad Awareness Online + Print +TV Delta
...And Lower Funnel Metrics Purchase intent increases
+17%
When print is in the media mix
20% 10% 0% Message Association
Source: Kantar Millward Brown
Online + Print Delta
Brand Favorability
Online + TV Delta
Purchase Intent
Print + TV Delta
Online + Print +TV Delta
our content hub
o u r g lo b a l a u d i e n c e
Europe
64% Asia
15% Americas
Africa
Other
1% more than
25,000 new users per quarter
10%
10%
more than
75,000
page views / over 40,000 sessions per quarter
Content hub packed with content across editorial, blogs, thought leadership & webinars
exchange.com
about exchange
Exchange is the essential live platform for weekly news, comment and analysis from CIM’s expert team on key marketing trends.
G r o w i n g s o c i a l fo l lo w i n g
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