MISSION y VISION
OUR VISION Develop a media that is within the reach of everyone and you can find a source of clear, reliable information and in a precise language.
DEMOGRAPHIC
OUR MISSION Offer to our readers information on the medical conditions that the Hispanic Community affect, to serve as educational tools to prevent them and promote a healthy lifestyle.
DISTRIBUTION Laboratorios Borinquen 28 laboratories in 10 towns at the East area
• By age
San Juan Clínica Las Américas Torre Médica Auxilio Mutuo Torre Médica Plaza Las Américas Red Cross of Puerto Rico Bayamón Instituto San Pablo Edificio Dr. Cadilla Torre San Pablo Caguas Torre Médica Hima Plaza 1 Consolidated Mall Consolidated Medical Plaza Humacao Pedro Rivera avenue, urban center
• By genre
Ponce Torre Médica San Lucas Edificio Parra (Anexo Hospital Damas) Edificio Porrata Pila (Anexo Hospital Dr. Pila) Internet Online magazine exceeds 500 views per is sue that is accessed internationally.
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STRONGHOLD
STRONGHOLD • Is the first publication of Bright Sky Publisher, subsidiary of Bright Sky Communications, which in turn administrate the main news agency in Puerto Rico, CyberNews Multimedia, which provides service to other 35 local news media. • Printing of 10,000 copies every two months. • Distribution and exposure in independents clinics, medical towers, clinical laboratories, stores of natural products, advertising agencies and other media companies, for free, making it accessible to the captive readers, who will not have to pay for the copy. • 390,000 prospective readers in medical offices per month; as well as 36,400 in Borinquen Laboratories. • Practical size that makes it accessible and manageable. • Available in digital format via the Internet where can be accessed from anywhere in the world by thousands of users daily. • Holistic approach to various topics about the care of health, treatments and prevention. • A prominent figure appears on the cover of each issue of the magazine and is approached on a topic related to health. • Interview of support with a health professional related to the main theme of the cover. • Content worked directly with resources and professionals of health and welfare; as well as direct collaboration of professionals of psychology and nutrition. • Possibility of channeling their efforts of marketing and advertising through editorial content. • Editorial and advertising integration with social networks and the internet to provide the advertiser with additional sources of exposure to their product.
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EDITORIAL FOCUS En Portada (On Cover): Interview with a personality in Puerto Rico or abroad, in which should address its opinion on health matters, medical conditions, treatments received, or routines to maintain a healthy lifestyle. In addition to work a backup article in which will be interviewed a professional expert in the field that has been addressed in the interview to the personality. Cuida tu cuerpo (Take care of your body): Tho rough articles related to predominant medical conditions between the hispanic community and its possible treatments. Siempre bella (Always beautiful): Notes about body care, hair, face, hands, feet, among others. Tus niños (Your kids): Information about the wellbeing and development of your kids, as well as diseases that affect children and possible treatments. Vida sexual (Sexual life): Articles about human se xuality themes, care and medical attention. Salud mental (Mental health): Articles about mental illness or psychological and medical recommendations to manage them. Sana nutrición (Healthy nutrition): Information related to the importance of maintaining a healthy diet. Apuntes de salud (Health notes): Brief news about significant importance related to healthy matters. Remedios (Remedies): Brief notes to present the healing properties of plants or foods that commonly occur we have in homes and can treat minor ailments. Libros (Books): Short reviews of books related to the varied subjects of health discussed in the magazine. Estilo Saludable • 5
ART STRUCTURAL
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ART STRUCTURAL
“Full page”:
“Double Spread”:
Horizontal 1/2 page:
Space 6.75”w x 9.00”h
Space 13.50”w x 9.00”h
Space 6.75”w x 4.50”h
“Bleeding size” 7.25”w x 9.50”h
“Bleeding size” 14.00”w x 9.50”h
“Bleeding size” 7.25”w x 5.00”h
Safe Zone 6.00”w x 8.25”h
Safe Zone 12.75”w x 8.25”h
Safe Zone 6.00”w x 3.75”h
Vertical 1/2 page:
Vertical 1/3 page:
Banner:
Space 3.25”w x 9.00”h
Space 2.25”w x 9.00”h
Space 6.75”w x 2.25”h
“Bleeding size” 3.75”w x 9.50”h
“Bleeding size” 2.75”w x 9.50”h
“Bleeding size” 7.25”w x 2.75”h
Safe Zone 2.50”w x 8.25”h
Safe Zone 2.00”w x 8.25”h
Safe Zone 6.00”w x 1.50”h
1/4 page square:
Card:
Space 3.00”w x 4.10”h
Space 3.12”w x 2.00”h
Arts must be submitted in “pdf”, “jpg” or “tiff” format, CMYK color and minimum resolution of 300 dpi.
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RATES 2012
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RATES 2012
Size
1 X
3X
Full Page $1,800 $1,700 1/2 Page V/H $1,100 $1,050 1/3 Page V $700 $670 1/4 Page square $550 $530 Banner $550 $530 Card $300 $280 Inside Cover $2,300 $2,200 Back Cover $2,500 $2,450 Inside Back Cover $2,300 $2,200 Double Spread - 10% - 12% Pages 2-6 $2,000 $1,950
6X $1,650 $1,000 $650 $510 $510 $270 $2,100 $2,400 $2,100 - 15% $1,900
Special projects or insertions are listed separately. Additional charges may be apply for an inhouse art design for ads. All Insertion is quoted based on size and number of pages.
Editorial calendar 2012-2013 October 2012
April 2013
Main topic: Breast cancer Other topics: Diabetes, influenza, domestic violence Sales closing: August 31, 2012 Art delivery: September 7, 2012
Main topic: Maternity Other topics: Prevention of cancer, rheumatology, kidney failure Sales closing: March 1, 2013 Art delivery: March 8, 2013
Diciember 2012
June 2013 / Anniversary edition
Main topic: Body in shape Other topics: Aids, visual health Sales closing: November 2, 2012 Art delivery: November 9, 2012
Main topic: Dermatology Other topics: Paternity, hepatitis, summer Sales closing: April 30, 2013 Art delivery: May 7, 2013
February 2013
August 2013
Main topic: Relationships Other topics: Heart disease, endometriosis Sales closing: January 4, 2013 Art delivery: January 11, 2013
Main topic: Back to school Other topics: Dengue, muscular dystrophy Sales closing: June 31, 2013 Art delivery: July 7, 2013
• Calendar subject to change without notice.
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PO Box 7797, Caguas, PR 00726 Phones: 787-653-4913 http://issuu.com/revistaestilosaludable http://estilosaludable.wix.com/estilo-saludable EDITORIAL Marta de Jesús Claudio 787-536-6653 marta@estilosaludable.com
www.
GRAPHIC DESIGN AND PHOTOGRAPHY Julio César Rivera García julio@brightsky.info SALES DEPARTAMENT MANAGER Tommy Carrasquillo 787-647-1540 carrasquillotommy@gmail.com EXECUTIVES Mayra Beauchamp 787-603-7825 mayrabeauchamp@gmail.com Mario Cotto 787-718-8888 marioemedia@gmail.com
Bright Sky Publisher Corp., a Bright Sky Communications Group company. Copyrights 2012 ©
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