WHAT:
Colombian International Festival 2014 presented by COLOMBIAN CARGO
MAJOR SPONSORS:
SERVIENTREGA, MEGA 101 FM, TELEMUNDO, and BUDLIGHT
BENEFITING: Latino Learning Center, Inc. Non-profit organization 501(c), since 1979, providing educational and human support services to the Houston Communities with emphasis on adult education and services to the elderly and disabled. WHEN:
Sunday, July 20, 2014 * 11 am – 10 pm
WHERE:
Downtown Houston – City Hall area, Library Plaza & Sam Houston Park
ATTENDANCE:
Over 25,000 plus
ADMISSION: Presale $15. Day of event $20 per person; Children under 10 FREE EVENT HIGHLIGHTS: • 2 STAGES OF LIVE MUSIC & ENTERTAINMENT BY INTERNATIONAL ARTISTS • KID ZONE • 2 VIP AREAS – capacity of 250 p/VIP • 45 EXHIBITORS & 21 SPONSORS
SPONSORSHIP & ADVERTISMENT OPPORTUNITIES DESCRIPTION Largest Hispanic Festival in Houston, established in 2003, breaking records and expanding every year. City of Houston allows Colombian Fest to close down 7 streets around City Hall, to accommodate over 30,000 visitors (2013). Festival-goers are able to experience our diversity through music & food from all around Latin America The stage entertainment features the best local and international performers REACH • Projecting over 30,000+ visitors for 2014 • $500,000 in trade advertising and publicity AUDIENCE PROFILE •
Income - 62% HH income > $50k (vs.53% for Houston population)
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Education – 58% completed college or graduate degree
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Age – 46% 25-44 , 40% 45-64
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Ethnicity – 87% Hispanic/of Spanish Origin, 5% Anglo, 5% Black/African-American, 3% Other
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Female 49%, Male 51%
ADVERTISING & TICKETING $10,000 - $45,000 From customized traffic-‐building retail promotions to ad space in the official guide, the festival offers unique opportunities for sponsors seeking additional exposure through a variety of festival and partner advertising opportunities. • Admission Ticket Backs • Official Ticket Outlet • Retail Ticket Promotions • Mobile Site • Event Programs, Flyers and Posters • Festival Program Newspaper Supplement • Television Broadcast Specials • Radio commercials
OUTDOOR BOOTH SPACE Space includes 10’ x 10’canopy tent, themed signage and logo recognition, one table and two chairs, unless otherwise noted. Larger tents are available . • • •
Vendor Booth $2500 - $4000 Specialty Booths $5000 - $9500 Themed Promotions & Attraction - $10,000 - $55,000
Each year the festival offers a multitude of cultural promotions and attractions to educate and entertain both children and adults.
SPONSORSHIP OPPORTUNITY LEVELS
PLATINUM LEVEL $45,000 • EXCLUSIVITY FOR EVENT • TICKETS - 50 VIP Tickets & 100 Gen Adm tickets and 25 parking passes • TV – logo inclusion at end of produced TV spots • RADIO – 100+ radio spots name mention • (10) DIGITAL ADS – logo and 10 Video spot ads per hour - Mini 30 sec. commercial on 3 big LED screens and 18 TV (40in) screens through out the Festival grounds. Commercials & logos to rotate prior and after presentations and during intermissions. • SIGNAGE - Primary Stage Signage, minimum of 5 Premium Banner Placement inside venue. Signage as VIP Area Sponsor • EXHIBITOR BOOTH - 2 Booth Spaces 10’ x 10’
• PROMO MATERIAL & GIVEAWAYS – right to distribute flyers and other materials during event • WEB/ONLINE – Primary placement logo recognition on event website. (140,000 average impressions) • SOCIAL MEDIA – logo and sponsor profile post on Facebook, Twitter and many others
• ON STAGE - LIVE MENTION up to 40 times minimum, during artist intermissions. • MEET & GREET – Artist picture opportunities MAY be available upon management approval. • PRINT - Logo inclusion on all registration materials and Marketing material: all print, press release & advertisements • E-NEWS/NEWSLETTER – Logo recognition in promotional emails to CFEST members, enewsletters subscribers and all previous ticket purchasers (60,000 average distribution)
GOLD LEVEL $35,000 •
EXHIBITOR BOOTH - 1 Booth Spaces 10’ x 10’
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TICKETS - 30 VIP Tickets & 50 General Admission Tickets and 15 parking passes
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SIGNAGE - Stage Signage, minimum of 3 Premium Banner Placement inside venue. (6) DIGITAL ADS – logo and 6 Video spot ads per hour Mini 30 sec. commercial on 3 big screens and 18 TV screens through out the Festival grounds. Commercials & logos to rotate prior and after presentations and during intermissions. PROMO MATERIAL & GIVEAWAYS – right to distribute flyers and other materials during event
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• •
WEB/ONLINE – Primary placement logo recognition on event website. (140,000 average impressions)
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SOCIAL MEDIA – logo and sponsor profile post on Facebook, Twitter and many others
•
PRINT - Logo inclusion on all registration materials and Marketing material: all print, press release & advertisements E-NEWS/NEWSLETTER – Logo recognition in promotional emails to CFEST members, e-newsletters subscribers and all previous ticket purchasers (60,000 average distribution)
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SILVER LEVEL $25,000 •
EXHIBITOR BOOTH - 1 Booth Spaces 10’ x 10’
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TICKETS - 14 VIP Tickets & 25 General Admission Tickets and 7 parking passes
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SIGNAGE – 1 Stage Sign, Premium Banner Placement inside venue. (2) DIGITAL ADS – logo and 2 Video spot ads per hour Mini 30 sec. commercial on 3 big screens and 18 TV screens through out the Festival grounds. Commercials & logos to rotate prior and after presentations and during intermissions. PROMO MATERIAL & GIVEAWAYS – right to distribute flyers and other materials during event
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• •
WEB/ONLINE – Primary placement logo recognition on event website. (140,000 average impressions)
•
SOCIAL MEDIA – logo and sponsor profile post on Facebook, Twitter and many others
•
PRINT - Logo inclusion on all registration materials and Marketing material: all print, press release & advertisements E-NEWS/NEWSLETTER – Logo recognition in promotional emails to CFEST members, e-newsletters subscribers and all previous ticket purchasers (60,000 average distribution)
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Colombian Fest International offers a unique marketing opportunity to companies that wish to extend their reach in the Latin market by also providing a fun way to entertain employees and clients as well as to gain recognition for their company.
Thank you in advance for your kind consideration. Jorge Herrera – President Cell (832) 512-6303 ColombianFest@yahoo.com
Lisa Lopez – Sales & Media Cell (832) 232-2034 Lisa_ColombianFest@yahoo.com
www.ColombianFest.com