SPONSORSHIP & ADVERTISMENT OPPORTUNITIES DESCRIPTION Largest Hispanic Festival in Houston, established in 2003, breaking records and expanding every year. City of Houston allows Colombian Fest to close down 6 streets around City Hall, to accommodate over 24,000 visitors (2013). Festival-goers are able to experience our diversity through music & food from all around Latin America The stage entertainment features the best local and international performers REACH • Projecting over 30,000+ visitors for 2014 • $500,000 in trade advertising and publicity AUDIENCE PROFILE •
Income - 62% HH income > $50k (vs.53% for Houston population)
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Education – 58% completed college or graduate degree
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Age – 46% 25-44 , 40% 45-64
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Ethnicity – 87% Hispanic/of Spanish Origin, 5% Anglo, 5% Black/African-American, 3% Other
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Female 49%, Male 51%
ADVERTISING & TICKETING $10,000 - $45,000 From customized traffic-‐building retail promotions to ad space in the official guide, the festival offers unique opportunities for sponsors seeking additional exposure through a variety of festival and partner advertising opportunities. • Admission Ticket Backs • Official Ticket Outlet • Retail Ticket Promotions • Mobile Site • Event Programs, Flyers and Posters • Festival Program Newspaper Supplement • Television Broadcast Specials • Radio commercials
OUTDOOR BOOTH SPACE Space includes 10’ x 10’canopy tent, themed signage and logo recognition, one table and two chairs, unless otherwise noted. Larger tents are available . • • •
Vendor Booth $2500 - $4000 Specialty Booths $5000 - $9500 Themed Promotions & Attraction - $10,000 - $55,000
COSTS
EXHIBITOR BOOTH $2000 COLOMBIAN FEST WILL PROVIDE THE FOLLOWING: • (1) 10’ x 10’ TENT / BOOTH - Space with one open-sided canopy tent with interior lighting. • 1 TABLE 8’X4’ AND 2 FOLDING CHAIRS - Vendors to bring their own tablecloths and decorations for tent and surrounding area. • BOOTH SIGN WITH YOUR LOGO. • ACCESS TO 2-20 AMP OUTLETS (additional fees may apply for special requests. • 6 PEOPLE PER BOOTH ALLOWED. All vendors are required to wear an authorized wrist band, which will be included in vendor packages. • PARKING PASSES – All vendors will be provided special parking permits put inside windshield. All unauthorized vehicles will be towed at owner’s expense.
• PROMO MATERIAL & GIVEAWAYS – right to distribute flyers and other materials during event, that pertain to your company. • NOT ALLOWED to share booth with another company or distribute promotional materials for another company. • EXHIBITOR REQUESTS TO GIVE OUT FOOD SAMPLES?? – MAX 2 OZ. ALSO MUST OBTAIN FOOD PERMIT. NO BEVERAGE OR LIQOUR SAMPLE ALLOWED. MUST PAY FOOD VENDOR PRICE.
FOOD VENDOR $2500 COLOMBIAN FEST WILL PROVIDE THE FOLLOWING: • (1) 10’ x 20’ TENT / BOOTH - Space with one open-sided canopy tent with interior lighting. • 2 TABLE 8’X4’ AND 4 FOLDING CHAIRS - Vendors to bring their own tablecloths and decorations for tent and surrounding area. • BOOTH SIGN WITH YOUR LOGO. • ACCESS TO 2-20 AMP OUTLETS (additional fees may apply for special requests. • 10 PEOPLE MAX PER BOOTH ALLOWED. All vendors are required to wear an authorized wrist band, which will be included in vendor packages. • PARKING PASSES – All vendors will be provided special parking permits put inside windshield. All unauthorized vehicles will be towed at owner’s expense. • PROMO MATERIAL & GIVEAWAYS – right to distribute flyers and other materials during event, that pertain to your company. • NOT ALLOWED to share booth with another company or distribute promotional materials for another company. • FOOD VENDOR MUST OBTAIN (1.) Temporary Health Permit by Health Dept. (2.) Must have own Fire Extinguisher (3.) Must bring own propane tanks. (4) must sign and follow all festival requirements. • EXHIBITOR REQUESTS TO GIVE OUT FOOD SAMPLES?? – MAX 2 OZ. ALSO MUST OBTAIN FOOD PERMIT. NO BEVERAGE OR LIQOUR SAMPLE ALLOWED. MUST PAY FOOD VENDOR PRICE.
DIGITAL ADS $2000 Digital Ad material allowed will be commercials or videos in mp3 format and logos, posters & flyers in PDF format. NO SOUND will be projected, ONLY VISUAL IMAGE due to live concert. 1st Video Production – ON STAGE, you will see a Giant 24’x12’ft LED Screen, which will project LIVE video feed of artist performance. Digital Ads will ONLY be played on stage during intermissions. Also sharing stage video production, we will have two (2) 50in LED TV screens in VIP area and three (3) more Giant 9’x15’ft LED Screens spread out thru the park for maximum visibility of stage. •
All logos and still images like posters or flyers will run 10 second impressions. Commercials, videos and promos will run their length, 15 sec, 30 seconds or maximum of 60 seconds.
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PROMO MATERIAL & GIVEAWAYS – right to distribute flyers and other materials during event, of your company.
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Vendors interested BUT have no material to submit, should be referred to our media partner, LED RENTALS HOUSTON, 832-754-5644. Exclusive Special Pricing for all COLOMBIAN FEST vendors only.
2nd Video Production
All digital material produced and submitted will rotate and run continuously all day long on twelve (12) 40in flat LED screens mounted on all ticket and coupon booths (see picture above). Duration of video production will depend on amount of material submitted. Average ad exposure will be 10 times per hour.
DIGITAL AD Production & Info SPECIAL PRICING FOR CFEST VENDORS ONLY
Video Production Specialist LED RENTALS HOUSTON (832) 754-5644 (text friendly) Email: ledrentalshouston@yahoo.com Web: www.ledrentalshouston.com Facebook: ledrentalshouston Twitter: ledrentalshouston
Special pricing for Colombian Fest event participants such as exhibitors, in case the client does not have the proper material to present. 1. 30 Second Video $350.00 2. 15 Second Video $250.00 3. Animated promo 15 second $150.00 (Images, text and voice-over only) Standard for file submission required: 路
Images. jpgs only. 300 dpi high resolution.
路 Videos. They need to be MP4, FLV or MOV files. H264, 25 fps, 1080p or no less than 720p.
DEADLINE / CUTOFF for Video Production will be 2 weeks from Main event, which will be Friday, July 4th, 2014. Anything after July 4th will incur a $200 RUSH FEE We will NOT accept jobs after Monday, July 14th, 2014.
COMBO – BOOTH + DIGITAL ADS Do you want to add Digital Ads to the Exhibitor package?
SPECIAL PROMO FOR EXHIBITORS $3600 That’s $400 SAVINGS! Double the exposure!
Colombian Fest International offers a unique marketing opportunity to companies that wish to extend their reach in the Latin market by also providing a fun way to entertain employees and clients as well as to gain recognition for their company.
Thank you in advance for your kind consideration. Jorge Herrera – President Cell (832) 512-6303 ColombianFest@yahoo.com
Lisa Lopez – Sales & Media Cell (832) 232-2034 Lisa_ColombianFest@yahoo.com
www.ColombianFest.com