SPONSORED BY
LATAM TV CONSUMPTION #WEEK 17 ∙ APRIL 2020
LATIN AMERICA
PAY TV CONSUMPTION
RATINGS EVOLUTION
BY GENRE
PAY TV & FREE TV
Average time spent (ATS) of Pay TV consumption increased to 4 hours and 38 minutes daily.
1,86 1,82 2,13 2,38
+5%
W5
W6
W7
W8
W9
W10
W11
W12
W13
Movies & Series
Source: Kantar Ibope Media Argentina
Kids
Lifestyle
Variety & General
-64%
1-11
Week: 12 13
Premium Video Growth vs. First 11 Weeks of the Year
6:00-24:00 / All Targets WEEKLY RATINGS
AVERAGE TIME SPENT 6.6 7.6
Central America
3:11:13 3:25:29
24.5%
8.2
3:26:08 3:54:47
33.5%
9.7 9.9
+26
17.6%
+36
6.4%
+10
10.1%
+18
19.4%
+26
12.9%
+28
13.7%
+19
4:02:23
2.6 3.2
2:37:14 2:43:42
29.7%
3.4
2:47:19
5.8
Chile
13.7%
3:37:27
7.4
Argentina
3:02:55
27.5%
7.0
3:13:39
7.5
3:21:25
5.4 6.3
2:15:59 2:24:14
34%
7.2
2:42:20 5.0 5.6
Mexico Peru
News
Source: Kantar Ibope Media Argentina
LATIN AMERICA DEMANDS MORE CONTENT
Colombia
0,02 0,04 0,04
Sports
COVID-19 EFFECT OVER PREMIUM VIDEO
Brazil
+100% 0,02
0,36 0,15 0,14
0,39
0,31
0,26 0,29
+24%
0,25
0,29
Documentaries
0,30 0,33 0,36
+24%
0,61 0,66
+25%
0,44 0,52
4,02
+17% 1,03
5,01
1,07 1,27 1,21
+34%
6,59
Free TV Total
3:35:50
18.6%
3:52:31 4:03:46
5.9 4.1 5.4
2:21:29 2:35:00
29.6%
5.4
2:40:55
minutes/day
minutes/day
minutes/day
minutes/day
minutes/day
minutes/day
minutes/day
Source: KIM. MMW. Time Bands Report. Fechas: 01012020-29032020. Target: Universe. Canal: Premium Video. Franja: 6:00 – 24:00. Valor: Rat%. País: Argentina, Brasil, Centro América, Chile, Colombia, México, Perú.
ARGENTINA LOCAL RATINGS
INCREASED BY 33% LINEAR TV TUNE IN SHOWED MASSIVE GROWTH AT CITIES LIKE CÓRDOBA, MENDOZA AND ROSARIO.
LOCAL AVERAGE TIME SPENT WENT UP 37%
31.93%
March 2
42.36%
March 25
March 2
4h 56min
March 25
6h 46min
TOTAL TV CONSUMPTION BY TIME SLOT 6-14 hs
12-16 hs
16-20 hs
20-24 hs
RATINGS %
+115,443 PEOPLE
AVERAGE TIME SPENT +30% +41% +37%
DAILY REACH
+18% +25% +20%
March 2
1,699,231
+21%
March 25
1,814,674 Source: Kantar Ibope Media Argentina
13
+28% 8,82
Pay TV Total
Week: 11 12
10
Source: Kantar Ibope Media Argentina
+11%