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#WEEK 19 ∙ MAY 2020
VIDEO CONSUMPTION IN THE PANDEMIC ERA
SPONSORED BY
VIDEO CONSUMPTION IN THE PANDEMIC ERA #WEEK 19 ∙ MAY 2020
GLOBAL STREAMING SESSIONS
Total
100M
90M
BY REGION
March 17-23 vs March 3-9
Asia
Europe
Oceania
Source: Conviva
43%
SHIFTING PRIMETIME IN GLOBAL STREAMING VIEWING HOURS
Africa
-4.9% -10%
Global
MARCH 17-22
Source: Apptopia/Braze
14.9% 32.8%
vs 1 week ago vs 2 weeks ago
70M
FEB 25 FEB 28 MAR 2 MAR 5 MAR 8 MAR 11 MAR 14 MAR 17 MAR 20
Americas
14.7% 20.7%
80M
18.4% 26.6%
March 17-23 vs the previous weeks
26.5% 26.4%
International Entertainment & Streaming Sessions. Throughout the Beginning of COVID-19.
INCREASE IN STREAMING HOURS
1.1% 2.2%
COVID-19 ERA
42%
41%
41%
38%
37% 33%
33% 28%
31% 27%
22% 14% 8%
3%
3%
2 AM
3 AM
7%
5% 5 AM
6 AM
OVERNIGHT 4%
DAYPART:
4%
2%
4 AM
7 AM
8 AM
9 AM
10 AM
11 AM
12 AM
EARLY MORNING 26%
1 PM
2 PM
3 PM
4 PM
5 PM
DAYTIME 39%
6 PM
7 PM
8 PM
EARLY FRINGE 20%
9 PM
10 PM
11 PM
PRIMETIME -2%
12 PM
3% 1 AM
LATE FRINGE 0%
Source: Conviva
-3%
GLOBAL
TOP 10
DOWNLOADED STREAMING APPS Total for January, February, and March 2020
1 2 3 4 5 6 7 8 9 10
EUROPE
-5%
USA
59.1M
Netflix
14M
Netflix
14.1M
Disney+
39.4M
YouTube
6.6M
Amazon Prime Video
11.9M
Netflix
27.1M
Amazone Prime Video
5.8M
YouTube
8.1M
Hulu
24.6M
YouTube Kids
3.7M
YouTube Kids
7.9M
YouTube
21.2M
Hotstar
3.5M
Twitch
6.4M
Amazon Prime Video
20.9M
Bigo Live
1.3M
BBC iPlayer
5.6M
Tubi
17.5M
Disney+
1.2M
ITV Hub
4.8M
Roku
12.4M
Twitch
1M
HBO Go
3.6M
YouTube Kids
11.6M
Xigua Video
500K
Crunchyroll
3.2M
Twitch
10M
Tubi
330K
Funimation
2.6M
Pluto TV
CONSUMERS STILL PUT UP WITH COMMERCIALS. Tubi proves there continues to be a market for free streaming content supported by advertising revenue. Acquired by Fox in mid-March, Tubi was the tenth most downloaded app in our study.
Source: Apptopia/Braze
-4%
USA SNAPSHOT
EUROPEANS ARE STILL WATCHING. Due to the many competing countries and cultures, Europeans have an excess of homegrown apps to choose from. Netflix’s ubiquity is its strength, giving it a large margin of victory.
DISNEY+ FOR PRESIDENT. Disney+ beat out Netflix for most installed streaming video app in the United States, a feat no other competitor has ever accomplished.
USA SNAPSHOT
MOST CONSUMED PLATFORMS MARCH 31, 2020
PLENTY OF ROOM FOR NEW PLAYERS
% of respondents NETFLIX
64.5%
AMAZON PRIME VIDEO
48%
HULU
36.8%
DISNEY+
28.9%
HBO NOW
9.7%
APPLE TV+
9.3%
YOUTUBE PREMIUM
9.3%
SHOWTIME
8.3%
ESPN+
6.3%
STARZ
6.1%
OTHERS DON’T USE
DC UNIVERSE
YOUTUBE
3% INCREASE
21% INCREASE
2.6% INCREASE
Source: Business Insider Intelligence
IN-APP PURCHASE REVENUE
IN-APP PURCHASE REVENUE
IN-APP PURCHASE REVENUE
DAZN
ESPN
IQIYI
NBA APP
PHILO
PLEX
14.1%
28.2%
7.5%
91%
168%
13.5%
IN-APP PURCHASE REVENUE
IN-APP PURCHASE REVENUE
IN-APP PURCHASE REVENUE
IN-APP PURCHASE REVENUE
IN-APP PURCHASE REVENUE
IN-APP PURCHASE REVENUE
INCREASE
3.5% 18.8%
CRUNCHYROLL
21% INCREASE
IN-APP PURCHASE REVENUE
7.8%
CBS ALL ACCESS
AMAZON PRIME VIDEO
INCREASE
INCREASE
INCREASE
INCREASE
INCREASE