SENAL.TV LLC ∙ 990 BISCAYNE BLVD, SUITE 501, FL, 33132, USA ∙ DISTRIBUCIÓN GRATUITA
#WEEK 20 ∙ MAY 2020
GLOBAL MULTIPLATFORM TRENDS
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GLOBAL MULTIPLATFORM TRENDS #WEEK 20 ∙ MAY 2020
Q1 2020 VS Q1 2019
MAR 2020 VS FEB 2020
GLOBAL MULTIPLATFORM VIDEO CONSUMPTION Demanding Content Anytime, Any Device
GLOBAL GROWTH OF EACH VIDEO DEVICE
GROWTH IN VIEWING HOURS Overall
2020
VOD
Overall
Live
VOD
Live 20%
72 %
57%
Overall
2019
Overall
79%
28% 2%
63 %
19%
60%
SHARE BY CONTENT TYPE VOD VS LIVE
13%
Mobile
Mobile
84%
21%
16%
-7%
22%
37 %
PC
15%
PC
29% 12%
35%
28 %
-10% 21%
51%
TV
TV
74%
26%
14%
10%
Source: Conviva
Source: Conviva
SHARE OF VIEWING HOURS BY PLATFORM
CO-VIEWING GLOBAL TREND
Households are watching more TV together. Rise in co-viewing (% of total TV audience)
159%
Q1 2020 VS Q1 2019 Overall Mobile
Pre -Lockdown
Lockdown
52%
60%
99%
TV PC Others
Spain
70%
67%
57% 60%
58%
57% 48% 35%
30%27%
25%23%
GROWTH IN VIEWING HOURS
Africa
Americas
22%
19%
Asia
Europa
16 Mar – 14 Apr
51%
28%
18%
10 Feb – 8 Mar
Russia
Global
26%
30%
2–13 Mar
30 Mar 10 Ap
74%
79%
-13%
1% 13%
SHARE OF VIEWING HOURS
62% 27%
Africa
21%
Americas
11%
Asia
7%
32%
Europa
54%
24%
Turkey
Global
51% 4%
Source: Kantar Ibope
VIDEO CONSUMPTION IS SKYROCKETTING AROUND THE WORLD
Norway UK
+29%
(W13, 226 mins)
% Increase vs. 2019 (WEEK #, # mins in 2020)
Spain
+47%
Peru
+55%
(W12, 271 mins)
(W12, 365 mins)
Brazil
+25%
(W14, 297 mins) Source: Kantar. Average Minutes Viewed per Day
16 Mar – 12 Apr
11%
26%
Source: Conviva
Our measurement fuels $86 billion of advertising spend decisions worldwide
24 Feb – 8 Mar
12%
18%
6% 54%
24%
43%
+35%
(W14, 153 mins)
Turkey
+28%
(W13, 365 mins)
China
+41%
(W5, 190 mins)
Philippines
+15%
(W13, 226 mins)