S PANISH CONTEN T G OES G LOBA L
With recent worldwide hits, Spanish content has become a global trend in different genres such as fiction, animation and entertainment formats. The main production and
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distribution companies explain their focus on the European market. Enjoy a sneak peek of the highlight shows at MIPTV.
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OVERVIEW 18 · 2016 year has been a very creative year, with more than 8,350 new TV and SVOD programme concepts launched in 50 countries.
INTERVIEW 22 · Müge Hanilçi focus on the goals and the current strategy of ATV.
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RELOA DED P OWER
D I SR U P T I O N A L OTT CO N TE N T
Tim Mutimer, CEO at Banijay Rights, talks about the current strategy of the Group, analyzes the possibilities of growth on digital platforms and explains the power of the company after the merge of Banijay and Zodiak.
Aydın Doğan Yalçındağ, CEO at BluTV, explains the goals and production strategy of BluTV, the OTT Platform from Kanal D. It´s original productions, “Innocent” and “Possessed” are the new highlights in the catalogue from Kanal D International.
AÑO 16 - EDITION 134 APRIL 2017 redacción & diseño: ESI Impreso por: imprenta 2.0 Los artículos firmados no reflejan necesariamente la opinión de los editores. Para la reproducción total o parcial deberá hacerse expresa mención de la fuente. “Señal Internacional” es marca registrada de Fernando Calviño. Queda hecho el depósito que marca la ley 11.723. Registro Nacional de Propiedad Intelectual en trámite. Revista Señal Internacional es una publicación bimensual de Editorial Señal Internacional S.R.L.
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Editorial Señal Internacional S.R.L. Av. Triunvirato 3176 Dpto 704, CABA - Argentina www.revistasenal.com
24 · Aysegül Tüzün explains the new big drama series from MISTCO. 26 · Maria Bonaria Fois describes the first steps of “Heidi” around the globe.
DISTRIBUTION 28 · Fidela Navarro highlights the new production focus of TV Azteca.
MARKETS 38 · RioContentMarket expands its presence in the global industry.
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RED ARROW INTERNATIONAL TO SHOWCASE 400 HOURS OF NEW CONTENT
RICARDO COETO ARRIVES TO TELEMUNDO STUDIOS Telemundo has named Ricardo Coeto EVP Production for Telemundo Studios. In this newly created role, Coeto will be responsible for oversingh of the scripted productions of Telemundo Studios, as well as the weekend prime entertainment properties. Based in Miami, Coeto will report to Luis Silberwasser, President of Telemundo Network, Studios and Universo Channel. “Ricardo is an experienced production leader with deep knowledge of both the creative and business sides of the industry, and we are thrilled to welcome him to the team,” said Silberwasser.
The distributor goes to MIPTV with a slate of new shows across scripted, formats and factual. Internationally acclaimed drama “Cleverman” is back, with a second season of 6 x 60´episodes debuting in Cannes. Produced by Goalpost Pictures and Pukeko Pictures for ABC TV (Australia) and SundanceTV (US), “Cleverman” Season 2 once again stars Iain Glen and Frances O’Connor. Red Arrow’s brand new drama series “Einstein” is also heading to MIPTV. Produced by Zeitsprung Pictures for SAT.1 (Germany). Henrik Pabst, MD of Red Arrow, said: “Our slate of over 400 hours of new content in this market reflects our continued focus on presenting a wide range of shows across all genres. The scripted offering is a bold mix of English and non-English language series”.
BIG START FOR “5 GOLD RINGS” IN UK With a 5% increase of the market share compared to the channel slot average in the key demo (16-34), “5 Gold Rings” lives up to the promise of becoming the iconic new game show. The show was co-created by Possessed, part of ITV Studios, and Talpa, and it is the first format jointly developed by the two companies. It is also on air in the Netherlands on SBS6. In the UK the app that lets viewers play along with the game during broadcast was also a great success with 107,000 players online, enhancing the viewers’ experience even further. 12 · SEÑAL INTERNACIONAL
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ECCHO RIGHTS AND WARNER TO BRING “MARIA WERN” TO MIPTV
KESHET ACQUIRES SCANDI NOIR CRIME DRAMEDY Keshet International acquired the one-of-a-kind Scandi Noir crime dramedy, “Fallet” (The Case) from FLX. The company will launch the 8 x 30’ English and Swedish language series internationally at MIPTV, along with the new comedy drama “Loaded”, a co-production between AMC, Channel 4, Hillbilly Television and Keshet UK, and true-crime series “World´s Most Evil Killers”, which has recently debuted on SKY Pick in the UK, outperforming its slot by up to 137% to become the highest-rated show on Sunday night at 10 PM in the last four years. Keren Shahar, Keshet COO and President of Distribution, said: “I’m proud to say our MIPTV slate is an exciting hybrid of our home grown content alongside some brilliant off-beat, high-rating gems from a diverse range of international markets. Our growing finished programming catalogue offers high quality content”.
The distributor will represent “Maria Wern” on behalf of Warner Bros. and TV4, launching a new co-operation. The crime series, based on a series of novels by author Anna Jansson, has been a hit in Sweden with productions for both television and cinema since 2008. The deal includes 8 episodes of the series produced by Warner in 2016, as well as a further 8 planned for production later this year. The series has enjoyed previous success around the Nordics, as well as being a big hit on Das Erste in Germany. “´Maria Wern´ is one of the best known Scandinavian crime brands and we are delighted to be involved with taking it further internationally,” says Fredrik af Malmborg, Managing Director at Eccho Rights.
HBO UNVEILS 14 NEW PRODUCTIONS TO BE SHOOTED IN BRAZIL HBO Latin America announced an unprecedented line up of Brazilian productions, 14 in total, consisting of seven nonfiction series, two documentaries, four fiction series, and HBO’s first B razilian late-night talk show, starring comedian Gregorio Duvivier. This is the largest number of Latin American productions for a single year in the history of HBO, which now span more genres than ever: drama, mystery, documentary, non-fiction series, biography, comedy, animation, short form and talk show. “HBO already produces more original local content than any other premium subscription entertainment service in the region and we have never had a portfolio of exclusive productions with the volume and breadth of what we are presenting today”, said Roberto Rios, Corporate Vice President of Original Productions for HBO Latin America. 13 · SEÑAL INTERNACIONAL
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VIACOM SETS NEW MANAGEMENT FOR TELEFE Last month, Pierluigi Gazzolo, President of Viacom International Media Networks – Américas, confirmed the new Telefe’s management team will be co-led by Guillermo Campanini as COO and Dario Turovelzky as Director of Global Content. In his new role, Campanini will be in charge of all business and operations, including ad sales, content distribution, news, management, corporate services, finances, technology and operations. He will also be responsible for all commercial areas, as well as all strategic and operational service departments. Turovelzky will supervise programming, content development, production, digital platforms, artistic press, feature film production and international co-productions. He will also serve in these areas for MTV, Nickelodeon, Comedy Central and Paramount Channel, working closely with panregional brand managers of each of brands. /senalint
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GRAMMY AWARDS HITS RECORD GLOBAL SALES
TV AZTECA UNVEILS TWO NEW LOCAL CHANNELS
THE MEXICAN COMPANY haD LAUNCHED two new BRANDS: adn40, a news network; and a+, a local channel that WILL produce content for the needs of each LOCAL community.
Armoza Globo cast Formats to Bring joined Mega Six New Titles Upfront in Chile to MIPTV
Armoza Formats launches six new shows at MIPTV, with a slate that includes the docureality series “Play Date”, produced by Createit Studio and Ar moza Formats; and there is a new singing competition in the catalogue: “The Final Four”. The company has two new factual-entertainment formats: the relationship-based social experiment “Sex Tape” and the investigative series “The City Inspector”. In addition, Armoza’s MIPTV lineup includes two new scripted shows: “Separated”, produced by Black Sheep Films Productions and aired on Israel’s Channel 2; and “No Return”, a show produced by PANORÂMICA and Chatrone. “This MIPTV we are proud to bring two in-house formats, ´The Final Four´ and ´Sex Tape´”, Avi Armoza, CEO of Armoza Formats, said.
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Alfred Haber, President of Alfred Haber, Inc. announced that the recently aired 59th Annual Grammy Awards has been cleared in a record number of 197 territories around the world. Key sales include 4Music (UK), City TV (Canada), WOWOW (Japan), Sichuan Satellite Television (China), and Tencent (China).
54 % of adults in the United States reported to have a Netflix subscription in their household, while 53% of them said to own a DVR. 2016 was the first year when Netflix subs have surpassed DVR users.
HISTORY to produce 100+ Hours of Documentary To seal the partnership with Globo, Mega presented the telenovela ‘Total Dreamer’ and the series ‘Above Justice’ in its upfront. These are the first Globo productions screened by the network, kicking off a deal sealed between the companies last October to air Brazilian telenovelas, movies and series. Celebrating the partnership, actors Murilo Benício (‘Brazil Avenue’ and ‘The Clone’) and Mariana Ximenes (‘Burning Hearts’ and ‘Precious Pearl’) attended the event to present the trailers for both productions. They were both released by Globo in January at NATPE and have won been winning over the international market since then.
The global brand has greenlit more than 100 hours of original documentary limited series and specials to premiere in 2017, as it was announced by Jana Bennett, President and GM of HISTORY. The increased investment in documentary programming is a complement to the network’s ongoing non-fiction and scripted series strategy. /senalint
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OVERVIEW
Attracting Audiences with Innovative Ingredients Last year has been very creative, with more than 8,350 new TV and SVOD programme concepts launched in 50 countries, more than half being national productions.
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iction and factual are the leading genres in terms of creation. 2016 has been a productive year, with more than 8,350 new TV and SVOD programme concepts launched in 50 countries, more than half being national pieces. Fiction and factual are leading the market with 40% of all launches each, both slightly on the rise compared to 2015. On the other hand, entertainment accounts for 20% of launches throughout the world, 3 points lower than last year. If entertainment programs were less numerous this year, when analyzing key words associated with new formats in our database, we see that successful formats keep using the same recipes. Indeed, the key words challenge, cooking, talent quest, music, quiz, celebrities and family represent altogether almost 40% of all entertainment formats launched globally. However, factual entertainment formats based on lifestyle, society, infotainment and social experiment topics are more present in new concepts, with on average +15% in 2016 vs 2015. Looking at international formats, we see that big brands continue to expand: indeed, “Masterchef Junior” was recently adapted or aired in its original version in new territories like Latin America, Russia, and more recently in Vietnam. As for musical formats, “Lip Sync Battle” has specifically travelled fast: since its launch in 2015 in the US, a dozen adaptations were produced over a year and a half. And the local versions usually performed better than the imported ones. New formats are also coming up, based on existing recipes but introducing more and more new ingredients, such as technology and applications. For example, the new game show “Beat Shazam” will
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combine music and competition. Produced by The Voice’s Mark Burnett, “Don’t Forget the Lyrics” creator Jeff Appleoff and Shazam Entertainment Limited, it is set to air this summer on US FOX. The participants must guess the title and the artist of the song played, then the winning team competes with the Shazam app to win the first prize. PUSHING THE BOUNDARIES In terms of fiction and factual entertainment, new programmes are pushing the existing boundaries, whether this involves giving women a stronger voice, blending genres or changing landscapes. The question of empowerment is central, the theme of women taking power is recurrent in recent programmes. For example, the Australian comedy show “Wham Bam, Thank you Ma’am”, written and produced by women, shows a quite unique female perspective and explores the evolution of the role of women throu-
ghout history to nowadays. The program was recently added to Seeso line-up, the Comcast/NBCUniversal online platform launched last year. The dividing line continues to blur between fiction and reality. In the UK, “Six Wives with Lucy Worsley” is a dramatized historical reconstruction in which the narrator navigates between fiction and reality, comments separately to the camera or even blends into the background among the characters. Finally, fiction is changing and is taking us to hot countries where nature and landscapes feature heavily in the narration. One example is the new Swedish thriller “Farang”, which takes us to Thailand with a former criminal. On the other hand, some factual entertainment formats are looking at “finding yourself” and meeting others in faraway countries. “Better Late than Never” is the American adaptation of the Korean success “Grandpas over Flowers”, which follows four senior celebrities on a back-packing adventure through South-East Asia. The format attracted 28% of additional audience share in comparison to average viewing figures for the total individual target. An Italian adaptation has also been announced, which will be the first European version for this format. All those trends reflect the inventive nature of content, which is becoming ever more qualitative and surprising to conquer a highly demanding audience. By Estelle Chandèze International TV Research Manager echandeze@eurodatatv.com
Want to know more about ratings and programming trends in more than 100 territories worldwide? Stay up-to-date and discover further editorial trends and hit programs in the NOTA Trends report. To find out more about NOTA Trends report and other Eurodata TV Worldwide products & services, please contact François Lhomme: flhomme@eurodatatv. com or meet us at MIPTV, Booth P1.C56 Sources: Eurodata TV Worldwide / NOTA – Copyright Eurodata TV Worldwide
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INTERVIEW
m Tim Mutimer
m “Versailles”
“Banijay always looks for new territories to work in” Tim Mutimer, CEO at Banijay Rights, talks about the current strategy of the Group, analyzes the possibilities of growth on digital platforms and explains the power of the company after the merge of Banijay and Zodiak.
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fter the merge with Zodiak Rights, Banijay Group has become a powerhouse with a huge worldwide reach. Focusing on scripted but betting on formats too, the company is now the world’s largest independent content creation Group for television and multimedia platforms. Tim Mutimer, CEO at Banijay Rights, analyzes the possibilities of growth on digital platforms. In what genres is Banijay interested right now? “We have identified an increasing demand for scripted and that’s why we have got some of our own production companies producing scripted. We have got French production companies as well, but we are always looking for English language content. ‘The Silver Eyes’ for example is in DirecTV in Latin America. Given the success of that show, we are launching its second season. Also, we are looking for complementary kind of scripted series. That is certainly an area that has much more importance for us and we plan to do more there. Then, factual entertainment is in our DNA. We have titles like ‘Top Secret Millionaire’ and we are trying to focus on the long-running series, like ‘Undressed’. We have a lot of ready-mades that we are selling and, in terms of factual, we have ‘Superbear’ and ‘Good Cristal Maze’”. 22 · SEÑAL INTERNACIONAL
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other. Where there is a good idea on a territory or an opportunity somewhere else, the sales arms goes there. We are a much bigger group now than what we were as two companies individually”. What opportunities do you observe around digital platforms? “I think in Netflix there is a lot of room to grow. They are much more interested in non-scripted that they used to be. Also, they are moving into original productions, so the mix between what they make available m “Modus” and the original will increase in the next few years. Maybe this means acquisitions will decrease a little bit, but there are a lot of other services coming along the whole time. Of course, there are apps too. They are delivering styles and looking at scripted formats, so we will probably see those develop as well. I consider we are going to see more interesting kinds of content. Some of them will take off to other platforms as well”. What is the new power of the Group after the merge between Banijay and Zodiak? “We are in 16 territories now so the footprint was quite complementary. I guess that’s why they wanted to do it. The act was very strong in the UK, Germany and USA. Creatively, it just gives us much more strength, and we are very good at talking to each
Are you looking for new opportunities with new production houses? “As a distributor, almost half of the products we sell come from third parties so we are always in the lookout for new deals weather it’s to buy one program, one property, or a long term relationship with the producer. We are always open to those kinds of relationships. As a group, we are also trying to see in what new territories we could be in”. Is there any region or country that is particularly exciting for you right now? “In terms of our traditional business, UK, USA, Australia, New Zealand and Scandinavia have always been really important. But we have seen growth in South America too. Probably that is because the content we have is more appealing to the Latin audience. Obviously, China is a market that we focused on and that we are doing more in. That will only get bigger with the middle class getting more money and revenues for TV and on-demand platforms”. By Diego Alfagemez /senalint
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INTERVIEW
“We want to settle our position and products in Latin America” q “Love and Hate”
Müge Hanilçi, Content Sales Deputy Manager at ATV, explains the goals and the current strategy of the company, which is focusing more than ever in the Latin American market. m Müge Hanilçi
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fter a recent deal in Chile, ATV Distribution is focusing now in Latin America more than ever. With strong and successful titles like “Orphan Flowers”, “Wedlock” and “Don’t Worry About Me”, ATV is trying to have its footprint on this new territory. Müge Hanilçi, Content Sales Deputy Manager at ATV, explained Señal International the goals and the current strategy of the company. What is ATV’s general strategy for this year? What are your plans for the Latin American market? “We are distributing to every country in Latin America. This year we want to stabilize our visibility and our products, and also to find new clients from our existing territories. We launched a new series in NATPE this year called ‘Love and Hate’ and we want to start the distribution of this title in the Latin American market. Apart from that, we are also focusing on the US Hispanic market, on India and Indonesia. These are new markets for us. Actually, India has just opened up for us and that’s exciting. We sold three titles for Indonesia and they are thriving in the territory. So, we want to expand in territories like South East Asia, the Philipines, Vietnam, Bangladesh, and the Balcan region, to name a few. We see a strong interest from Rumania and Macedonia, so we are following up on those countries as well”. 24 · SEÑAL INTERNACIONAL
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Which are the key titles you are trying to push harder in Latin America? “In Latin America we have ‘Orphan Flowers’ in our focus now because it has reached more than 60 episodes. It’s still on air in Turkey, so that means there will be a lot more episodes. We saw strong interest from Chile, Argentina and Uruguay, so we started to dub in this series. Once we have Hispanic dubs in our hands, we want to see ‘Orphan Flowers’ in Chile or Argentina. Maybe then Brazil will open up to our products again. We also started to dub ‘Wedlock’, which is our second largest hit and it’s going to be important”. Will you try to focus on any particular country in the region? “We take the region as a whole, of course, but Chile has always been important because it’s the market that started this Turkish trend. If we could begin with Chile, like we did with ‘Sila’, that would be good for us”.
Apart from free TV, which is your main target right now? Are you considering some paid or digital options for ATV’s titles? “Netflix opened up in Turkey. We sold eight titles to Netflix but for now we have limited it to Turkish territory. We didn’t go global yet. That was a new step for us, a digital revolution. Of course we are taking all these meetings with OTT platforms, because we are open to new opportunities”. By Federico Marzullo
WORLDWIDE SUCCESS • “Orphan Flowers” is the premium highlight of ATV’s catalogue due to its high performance since it launched, along with “Wedlock”, which was finished its shooting in December 2016. Its second season is still on air in Turkey, and was sold to Romania, Croatia, Greece, Moldova, Macedonia, Indonesia and Netflix Turkey. • “Don’t Worry About Me” was already sold to other territories such as Slovenia, Croatia, Serbia, Montenegro, Macedonia, Albania, Kosovo, Bosnia and Kazakhistan. ATV expects that these three titles find the same success as “Sila”, which was sold to more than 70 countries worldwide.
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INTERVIEW
“The potential of ‘The Last Emperor’ turned out to be very high” Ayşegül Tüzün, VP, Sales & Marketing at MISTCO, describes the details of the new drama series that will be launched at MIPTV with a special Screening event. Strong presales and how it fits in a multi-genre catalogue.
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or the first time ever, MISTCO will organize a special Screening event at MIPTV, to introduce its brand new series “The Last Emperor”. Produced by ES Film, the series starring Bülent İnal and Ozlem Conker, it was premiered on TRT 1 by the end of January. Ayşegül Tüzün, VP, Sales & Marketing at the Turkish Distributor, explains the potential of the show and it global potential.
What will be the main focus of MISTCO for MIPTV? “We have different new projects to be launched at the market. The first one is ´The Last Emperor´, our brand new series for which we have organized a special screening event for its worldwide premiere. It will be presented on the first day of the market with cast and producers. The second launch is a brand new miniseries with great cast, called “The Legend of Destan”. And of course, the third season of ‘Resurrection: Ertugrul’ is a big highlight for MIPTV, because it maintains its leadership in the Turkish market”. What is the main global appealing of the new series “The Last Emperor”? “The story sheds light on the last 14-year reign of the strongest Ottoman Emperor in the 19th century, Abdulhamid Han.´The 26 · SEÑAL INTERNACIONAL
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Why did you decided to launch the show with a big screening at MIPYV? “Although there are many local markets around the world, MIPCOM and MIPTV are still protecting their charms for the buyers and sellers. Also we think that they are crucial when it comes to the launch of such a strong drama”.
m Aysegül Tüzün
Last Emperor´ has a great cast of celebrities such as world famous Bulent Inal, who attracts tremendous interest from international audience and Ozlem Conker, who is a very well-known Turkish actress. The potential of the show turned out to be very high and the pre-sales were over expected”. What is the main tagline of the story? “It is the life of the strongest Ottoman Emperor in the 19th century. We will see him struggling with many enemies. We will also discover Abdulhamid Han’s great features, which were not revealed until today. At the same time, we will meet the women around power like Lady Bidar and Seniha Sultan. We believe that the audience will love this story and the way it is described”.
What other genres are you trying to develop internationally? “Apart from the drama series, there is an increasing demand for Turkish formats. At this point, we want to be a part of the game and we’ve added 100% Turkish formats to our catalogue. These formats will be introduced at MIPTV as well”. What other products from the TRT library will you promote at MIPTV? “There are drama series with international plots; animation series for prescholars and scholars; documentaries about nature, wildlife and history; mini-series with great cast and touching scenarios; TV movies with famous production teams. TRT will launch a brand-new Teens Drama, and for the fall season they will broadcast the first Sci-Fi Drama in Turkish TV, called ‘Code: 2150’. TRT’s current diverse catalogue and its continuous support for high quality drama are our main advantages”.
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INTERVIEW
“This is a great chance to enter in strategic partnerships” Maria Bonaria Fois, CEO of Mondo TV Iberoamerica, describes the first steps of “Heidi, Bienvenida a Casa” around the globe. Which are the next expansion plans after confirming a second and third seasons.
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ust before MIPTV, Mondo TV Iberoamérica Group closed a deal with Alianzas Producciones for the co-production of two additional seasons of the live-action teen series “Heidi, Bienvenida a Casa”. The second and third part of the show will have 60 episodes of 45 minutes each. Señal Internacional interviewed Maria Bonaria Fois, CEO of the company, to describe the global potential of the product, after its first partnership in Latin America. How can you describe the effect of the launch of “Heidi” around the globe? “´Heidi´ is currently airing on Nickelodeon Latinoamerica, one of Latin America’s leading regional pay TV channels. The show benefitted from an exclusive preview on March 10th via the Nick App and mundonick.com, before going on to air across the whole of Latin America on March 13th this year. We are very happy with the quality that Alianzas Producciones has delivered, and the Latin American market has responded fantastically well to this new content”. What new sales and business did the series achieved? “Before the new series had even been released, we had already secured a number of agreements across three markets in the region, partnering with Red Uno in Bolivia, Teletica in Costa Rica and Megavision in El Salvador. On top of the encouraging sales we have seen across Latin America, we have perceived a great deal of interest in the series from further territories. The quality of the production of the new series and the history of the classic story means that Heidi is well
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placed to become a global hit. We have a strong network of market leading licensing companies across Latin America already on board with Smilehood covering the Argentina, Uruguay, Paraguay and Bolivia. Agosin will look after the Chilean and Peruvian markets”. What new opportunities does this production generate for Mondo TV in the live action genre? “This production is revealing itself to be a long-term cross-media project. In fact, only at the start of this year we secured a major agreement with Alianzas Producciones for the co-production of two further seasons of the live teen series
m Maria Bonaria Fois
MIPTV HIGHLIGHTS • “Heidi, Bienvenida a Casa” • “YooHoo & Friends” • “Invention Story” • “Cuby Zoo” • “Sissi The Young Empress”
based on the “Heidi” character. The two new projects will both consist of 60 episodes, running at 45 minutes each, presenting a contemporary adaptation of the iconic folk tale, Heidi. The two new series will uphold the messaging and tone of the popular first season of the live action show. We will start the production of the second season by the second half of 2017. Our main objective will be to strengthen brand awareness around the franchise and bring a unique, stand-alone, live-action show to market, targeting the family audience”. What business potential do you see for the live action TV series today? “Historically, TV producers have financed 100 % of their content. However, many are now becoming much more open to the idea of co-production with companies from outside of the country. This in turn presents a huge opportunity to invest in the region, particularly for companies like ours as we start to co-produce youth fiction series. This is a great chance to enter strategic partnerships from the point of production and not just from the sale of finished products”. By Diego Alfagemez /senalint
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DISTRIBUTION
“We want to innovate and define a new style of prime time TV” Fidela Navarro, Director at TV Azteca International, explains the production focus of the company and the main appeal of digital business. She also describes the potential and recent deals for the new shows of Azteca´s catalogue.
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fter reinventing itself under a new business model led by Benjamín Salinas, TV Azteca International started 2017 with good results and many plans for the future. In this new landscape, the company is now focusing on new genres, closing distribution deals with international companies and planning to produce new fresh contents. “We had a solid start this year. Our Super Series ‘Iron Lady’ is on air now with good results in terms of sales. We have already sold it to Univision in the US, Netflix and Teleamazonas Ecuador, so we are sure that there will be a lot more deals coming soon. We are really excited about starting the production of ‘Nothing Personal’, another Super Series that follows ‘Iron Lady’”, Fidela
m “Nothing Personal”
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Navarro, Director at TV Azteca International, said to Señal Internacional. Another strong title in TV Azteca’s international catalogue is “Missing Bride”. Produced by Joshua Mintz, the story follows a conventional woman with a normal life who disappears just before getting married for the second time. Then, her son starts a desperate search to discover that her mom is not the woman he thought she was. “Missing Bride, which is finishing its shooting right now, is our first Mystery Drama. We are going to air it in October, but our partners and potential buyers would have the chance to air it sooner because it is almost finished. ‘Missing Bride’ is going to be a very well received
m Fidela Navarro
product because it has tons of mystery, mixed with a fast pace and nice edition. It is an ‘unconventional telenovela’ and it is extremely groundbreaking”, assured Navarro. NEW FOCUS Previously known for its telenovelas, now TV Azteca started to forge a new identity: “We are not producing classic telenovelas as much as before because we want to focus all our efforts on building a new TV, with a very particular trademark. We want to innovate, risk and define a new style of prime time television. Nevertheless, I know we are going to produce traditional stories in a near future, something similar to the typical telenovela but in a different way, because we are going to invest more on them”. With more and more windows, the executive considers that “nowadays the audience is more segmented than ever and wants more diversity”. And she explained: “There is a big part of the audience that still wants to watch a classic telenovela. However, there is another audience, a younger one,
which is demanding faster narratives, with more action and intensity. It is a generational issue, but also a windows-related one. We are in a transition age where we must be flexible, and that’s quite interesting”. Navarro knows that nowadays the digital landscape offers a whole new world of opportunities, but it is also quite different from traditional TV business. “OTT platforms are complementary, but they have different targets. In the case of Netflix we are going to have our first experience with ‘Iron Lady’. We had already had ‘Living to Racer’ on Blim. The challenge is to think and analyze the length of the series because OTT platforms are looking for shorter formats and for us longer formats performs better. At the end of the day, it is all about finding the right formula”. Looking to the future, Navarro said: “Azteca’s first is to reinforce our local prime time with more productions and new formulas. Then, we want to start producing content for the afternoon slot. We also want to explore new alliances with international companies for co-production and co-development. We want more alliances and co-producing deals”. By Federico Marzullo /senalint
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QUICKIES
Raya Group closes deals with Netflix and Canal 13 Chile m Ramazan Yirmibesoglu
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he independent distributor company established its operation in 2012 by Ramazan Yirmibesoglu and Ali Kanturvardar, to market Turkish series and films internationally. They also manage ad sales, media planning and content acquisition for Turkish companies. Raya Group represents TV series, movies and formats, but the main highlight of its catalogue are the productions from Show TV, one of the main TV channels of Turkey. Yirmibesoglu, Managing Director of the company, assured “Turkish content is really successful mainly in Latin America, Asia and Middle East. We started to present format rights too,
and our aim is to be precise about selling the right contents to the appropriate channels”. This was the main reason for the company to increase their business volume on the distribution area. The first big steps were the recent deals with Chile’s Channel 13 for the drama “Don’t Worry about Me”, and
with Netflix for two new series: “Burned Cocoon” and “Behzat C”. With both agreements, the company hopes to breakthrough towards the global market. The confidence in the Chilean market lays on the stories that Turkish drama. “´Don’t worry about Me´ has a global story. Like in every country from around the world, there can be cultural struggles between two diffe-
rent families. It has a really good story, great locations and it is mainly focused on women”, considered Yirmibesoglu. Regarding the deal closed with Netflix, Yirmibesoglu added that both dramas have strong casts and unique locations. “´Behzat C´ is very successful in this digital platform and ´Burned Cocoon´ always had great ratings while it was on air”.
Sportel to organize a new summit in Miami
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m David Jones
uring the last SportelAmercias in Miami, the organization of the event confirmed a new event for the sports global business: SPORTELSummit. The summit would be an unprecedented two-day meeting designed only for an exclusive
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circle of international deciders of the sports marketing and media industry, which stands out in a world of conferences and will help shape the industry for tomorrow. The first of the summit will be the SPORTELAmerica SUMMIT in May 2018, welcoming the world leaders in Sportel home in United States: Miami. The charm of business and the city will match the worldwide style and quality of Sportel. SPORTELSummit will showcase an illustrious selection of presenters and speakers and provide attendees a new understanding of current and future industry affairs. This summit will provide the luxury to really “Meet The Elite” in special networking sessions and build new business relations with real deciding partners. The main goal of the summit will be to meet industry leaders,
mixed with global celebrities, influencers, federation Presidents and politicians. Everyone will attend the event to present new projects and speak about their side of the business, in accustomed planned sessions. /senalint
All3 Media licenses “National Treasure” in several countries
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m Can Okan
he independent distributor sold licenses for “National Treasure” to twelve different companies across Canada, Australia and Northern Europe. The show will be on air in eleven channels and it will be commercialized in DVD and video formats as well. The licenses for “National Treasure” were sold to Super Channel in Canada, ABC Australia and TVNZ for New Zealand. In Europe, Comunidad Filmin Spain, HRT Croatia, NRK Norway, RUV Iceland, YLE Finland and RLJE International for UK will broadcast the series. Deals were also made with Spafax and Just Licensing to sell DVD´s and videos of the drama in the Netherlands, Belgium and Luxemburg. Louise Pedersen, CEO of All3Media International, commented: We’re very pleased to see ´National Treasure´ heading to such a variety of clients worldwide. This bold and poignant series received wide critical acclaim during its air in the UK and the US. We are expecting this show to continue being a standout drama on the international stage”. Besides this sales expansion, All3Media International also designated a new Sales Manager Asia Pacific to add to their team in Singapore, Amreet Kaur Chahal. She will promote contents in Northern Asia and India, including “Hit It”, a format developed by Xtreme Media, a Singapore-based production company that won a prize worth S$20,000 at the Asia Television Forum. Before being appointed for the new position in Singapore, Amreet Kaur Chahal worked in NBCUniversal as Sales Executive and in BBC Worldwide as Sales Account Executive. Sabrina Duguet, Executive VP for All3Media, expressed: I’m very pleased to announce the growth of our Singapore team, which reflects the huge potential here for our outstanding portfolio of formats and finished content”.
m Can Okan
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Inter Medya, a whole new corporate identity
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n 2017, the Turkish firm celebrates its 25th year anniversary with a new name and a fresh look. “We continue our legacy with a red-colored logo but we made two essential changes: we said goodbye to ´ITV´, which caused confusion at the markets and events, and also we opted for an updated classic font. Since we have a worldwide presence, we need a sign of globalization”, “We said goodbye to Can Okan, Founder ´ITV´, which caused and CEO of Inter Medya, explained. confusion at the This modification of markets and events, Inter Medya `s brand it was attributed to the and also we opted for misunderstanding an updated classic that ITV Inter Medya is somewhat related to font. Since we have a the British company worldwide presence, ITV; giving confusions and mix-ups at every we need a sign of market. The new look globalization” and feel of the company ensures a homogenous transition for the film distributer and business developer, and its sub-brands. The design represents a gentle development of the previous appearance, which has an independent and unmistakable typology and represents a value established over the years. Founded in 1992 by Can Okan, ITV Inter Medya started out as a film distribution company serving the Turkish film industry solely within the domestic market. In its first ten years, its basic market structure remained more or less the same but soon after the company was operating both inbound and outbound. Now Inter Medya sales content to more than 110 countries, and it main focus is the Spanish-speaking TV channels in the United States and all around Latin America. /senalint
OVERVIEW
With recent worldwide hits, Spanish content has become a global trend in different genres such as fiction, animation and entertainment formats. Enjoy a sneak peek of the highlight shows at MIPTV.
“MIPTV will be a market focused in European sales for us. We will bring ´Lifeline´, a new series that has just been broadcasted and which we’ve already presold for English speaking territories and Latin America at NATPE. We are also launching the second season of ´Night and Day´, a thriller with two sides for every character and every plot, set in Barcelona. This series has also been acquired for the US and UK already. Finally, we will push our new entertainment formats such as ´Soccer Cities´, ´Crackovia´ or ´Crush´”.
“At MIPTV our goal is to reinforce our position as a leading series distributor. We will present the new drama series ´Money Heist´, an entertaining action series with dramatic value. Today, the series form Atresmedia guarantee good stories, high-quality productions and strong characters with a touching plot that will keep the audience engaged until the end”. José Antonio Salso Head of Acquisitions & Sales
“We are reinforcing our catalogue with recognized brand portfolios, such as SIC from Portugal, Starmedia from Russia or ABS-CBN from Philippines. Our goal is to increase the quality of our catalogue with key genres such fiction, in which we strongly believe that would be the driver of our business. We want to help our brilliant clients and broadcasters to produce their own programming, and to have presence all around the world”.
“This MIPTV we will launch our new miniseries: ´The Miracle of Fatima and Dalia´and ´The Seamstress. Both are big productions that I’m sure will be really appealing for the international market. We will also focus on our new documentary titles such as ´Jungle Planet´, our new wildlife TV series in 4K” Jessica Ortiz Sales Manager
Santiago Gimeno CEO
Beatriz Setuain Managing Director
“Our main sales will come through ‘Queens´ and our daily series like ‘Six sisters’ and ‘Acacias 38’. Our goal is to continue opening markets for Spanish productions. The good news is that global VOD platforms are growing very fast in Europe, and some of our productions are going to join the offer of these big operators”. Rafael Bardem Head of International Program Sales
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Spain Goes Global “At MIPTV our main product will be again ´I Know Who You Are´, a strong thriller that is one of the main fictions to be broadcast in Europe this year. It’s the new show of the creators of the successful ´The Red Band Society´. ´I Know Who You Are´ premiered on the prime time of TELE 5 on January 16th, and since then it’s gained great recognition from both critics and audience alike. The average share has been around 16% and every week more than 3 million people, including an amazing number of on-line catch-ups. This definitely makes the show as the Spanish fiction of the year. Filmax is expecting to have a great boost in sales at MIPTV, after the great ratings of the series in Spain”.
“At MIPTV we will present the talent ´Yo Soy Del Sur´ that is triumphing in Andalusia. This show is part of a catalogue that mixes factual, research, fiction and Prime Time, with new projects that will be released in
Carlo Boserman Director General
PROINTEL “We will launch two finish Docuseries, under the brand ´Recording the World´. Both register the adventures of an unconventional TV crew in the process of shooting a serious documentary. Our goal this year at MIPTV is to create a good workflow with distributors and broadcaster from different countries all over the world for these two new docuseries”.
Rafael Bardem Head of International Program Sales
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2017. We will also present the latest productions and projects in VR to demonstrate Veralia’s focus in new technologies”.
“This year at MIPTV we will present our new contents for 2017. The first highlight will be ´Forgive Me God´, a drama produced by Mediaset España in collaboration with Gossip Events & Productions. We will also launch a series called ´I Know Who You Are´, which is now on air on the prime time of Telecinco, and it has been sold to many territories such as UK, France, Germany, Israel and Poland. We will have several goals for MIPTV but the most important one will be to maintain the relation with our clients and work with new territories, such as the Scandinavian countries”. Silvia Cotino, International Sales
Gonzalo De Castro Fraga Director de Producción
2017
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INTERVIEW
“We will change the way of how Turkish TV shows are produced” Aydın Doğan Yalçındağ, CEO at BluTV, explains the goals and production strategy of BluTV, the OTT Platform from Kanal D. Its original productions, “Innocent” and “Possessed” are the new highlights in the catalogue from Kanal D International.
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or the first time ever, Kanal D International will start distributing the Turkish original series produced by Kanal D’s OTT Platform, BluTV. The shows are “Innocent”, created by Berkun Oya, directed by award winning director Seren Yüce and produced by D Productions; and “Possessed”, the first horror genre miniseries particularly produced for an OTT platform. Señal Internacional interviewed Aydın Doğan Yalçındağ, CEO at BluTV. Why did you decide to launch BluTV? What business opportunities it creates for Dogan TV Holding? “TV watching habits changed in Turkey as it did in all around the world. More and more people are consuming video content over
m “Innocent”
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How would you describe the global potential of “Innocent” and “Possessed”? “There is a great potential and even before MIPTV we have been observing a high demand for “Innocent” and “Possessed”. Rather than traditional markets of Turkish dramas, we also believe that the European and North American regions would be very interesting for the shows. Both productions will be presented at FreshTV, and will open some really new markets for Turkish TV series”.
m Aydın Dogan Yalçındag
the Internet. Today, 30% of Turkish people, older than 15 years consume digital video content. This is a significant figure! At Dogan TV we lead online video market and BluTV is aimed to become the leading SVOD business in the region”. What will be the original production strategy of BluTV? What genres are more appealing for an OTT platform? “Our strategy for our first original productions was to create something that was never done in free-to-air TV; something new, challenging and special. This strategy was executed from the very first draft of the script to the cast process and the last moment of post-production. Even the way we aired the series (two episodes per week) and our premiere event was new and special to the market. After the great success of our first two original shows we believe that there are no limits to genres when it comes to original productions for OTT TV. Since our customer base range is quite wide and the customers expect a personalized experience, it is our ambition to provide them also different genres and stories”.
Do you expect that these new productions with new episode length and edition will revolutionize the way Turkish dramas are historically produced? “Turkish dramas have great stories and awesome productions. But they are produced around the dynamic of free-to-air channels. We believe that we will change the way of how Turkish TV shows are produced and we observe that already! Some series on free-to-air channels have started to change their episode length. Not only our customers, but also the entire industry appreciated the way we have been producing these new dramas. Consequently, we have been flooded by new projects for BluTV, and we will produce more of those new formats”. What are the future plans for BluTV? “BluTV has two ambitions: first, we want to be the absolute leader in the SVOD market in Turkey. Furthermore, BluTV wants to be the leading global VOD platform for Turkish dramas. To achieve that goal we are entering three main markets: Europe and North America, offering a Turkish VOD to Turkish speaking people; Middle East and North Africa with our Arabic service and Latin America with our Spanish service. Our Turkish service for Europe and North America is online right now, and our Arabic service will go live by the end of April with more than 2.500 hours of content. Our Spanish service will be online in this summer with more than 1.000 hours of content. BluTV follows the path of Turkish dramas and goes global”. Por Diego Alfagemez /senalint
PHOTOGALLERY
NATpe MIAMI 2017 Miami’s growing renown as a cultural hotspot has helped the market to raise its global profile. This year 72 countries attended to the event, in the sixth year in a row that it has taken place in South Florida.
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1. Francisco Cordero (BTF) Luis Balaguer (LatinWe), María Celeste Arrarás, Fernando Barbosa (DISNEY), Angel Zambrano, (TURNER), Mauricio Majul (AZTECA) y Leonardo Aranguibel (DISNEY) 2. Cristina Covarrubias y Greg Johnson (ITV STUDIOS) 3. Ricardo Scalamandre (GLOBO) y Marcos Santana (TELEMUNDO) 4. Gepke Nederlof (TALPA) 5. Eugenio Restano (TELEDOCE), Rodrigo Fernandez (AZTECA), 38 · SEÑAL INTERNACIONAL
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Raphael Correa Netto (GLOBO) y Eduardo Radio (TELEDOCE) 6. Patricio Hernandez, Pablo Alvarado y Juan Vicente (MEGA) 7. Marcos Santana junto a todo el talento de Telemundo 8. Pierluigi Gazzolo y Bob Bakish (VIACOM) 9. Mauricio Majul, Benjamín Salinas y Rodrigo Fernández (AZTECA) 10. Karina Dolgiej, Marcel Vinay, Carmen Pizano y Raul Mendoza (COMAREX) 11. Pedro Lascurain (AZTECA) y Marcos Santana (TELEMUNDO) /senalint
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12. Benjamín Salinas y Fidela Navarro junto a todo el equipo de TV Azteca 13. Liliam Hernández (UNIVERSAL CINERGIA), Carolina Lozano (FOX) y Gema Lopez (UNIVERSAL CINERGIA) 14. Alberto Witchtendal (UNITEL), Müge Hanilci (ATV), Ernesto Monasterio (UNITEL) y Ziyad Varol (ATV) 15. Sameer Goswami, Debkumar Dasgupta y Bharti Mittal (INDIACAST) 16. Carlos Documet (LATINMEDIA) Takeaki Tanaka, Junior Saito (NIPPON TV), José Escalante (LATINMEDIA) y Yorihisa Cono (NIPPON TV). 39 · SEÑAL INTERNACIONAL
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MARKETS
Rio Content Market
solidified its International position
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io Content Market concluded this year in Rio de Janeiro with positive results: the event had a participant increase of 54%, almost 40 keynotes and 269 players from more than 30 countries, consolidating its position as one of the most important markets in South America. One of the biggest focuses of Rio Content Market 2017 was co-productions. Many speakers disserted about the topic, analyzing the benefits of this model. “Coproductions have both business and creative advantages. Maybe the most important asset is that you can have your show finished sooner. Other benefit is that you expand the presence of your company and gain a lot of experience in the process”, commented Carrie Stein and Vanessa Steinmentz from eOne at a conference. In terms of co-productions, distance doesn’t matter. At least that’s the point of view of the Israeli Keshet International and the Argentinian Telefe, two companies that were present on the event and have a lot of projects together. “It might be difficult to
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The last edition of the market concluded in Rio de Janeiro with positive results: the event had a participant increase of 54%, almost 40 keynotes and 269 players from more than 30 countries. work together being so far apart from each other, but we have permanent contact and that makes things easier”, assured Kelly Wright from Keshet. The Brazilian market was the perfect opportunity for HBO to announce 14 new productions for this year, an unprecedented number in the country. María Ângela de Jesús, VP of Original Production; and Roberto Rios, Corporate VP of Original Production at HBO Latin América confirmed seven non-scripted series, four scripted, two documentaries and the first ever Brazilian talk show. Branded content strategies were another hot issue in Rio. In one of the main keynotes, Angela Bassichetti, from Turner; and Gustavo Aguiar, from Johnson & Johnson, gave their
opinions: “It’s vital to find the right way to launch a product to the market, giving it the possibility to be adapted to the advertising model from the beginning”. Furthermore, they expressed: “Brands not only have to be present in the content, they have to be protagonists”. Representatives from BRAVI and the Brazilian Ministry of Culture were present at the end of the event, along with all the staff members who made Rio Content Market 2017 possible. “This is a convention to celebrate what Brazil does all over the year, including the most diverse sectors of the industry. That’s why we feel so proud and happy”, concluded Mauro García, Executive President at BRAVI, one of the organizers of the market. /senalint
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TV iN Numbers
Insight Data to Understand Current and FutureTrends
UK TELEVISION MARKET INSIGHTS 2015/2016 Exports Survey Highlights UK CONTENT PAN TERRITORY DEALS
Sales in £ Millions
12 9
9m
8 3
3m
3m
3m 1m
0 Europe
Oceania
Asia
South America
Africa
North America
UK DIGITAL CONTENT SALES GLOBAL INCREASE 700
Sales in £ Millions
668
668
525
350
248
175
198
165
139
79
69
0 Television
Digital Rights
Production (New Commissions)
DVD
56
Licensing & Miscellaneous
TOP EXPORTING SHOWS -NON- SCRIPTED
GLOBAL
River Monsters Repacks & Specials
The X Factor
59
Hazen Audel projects
46
56
Format
39
39
Co-Production
TOP EXPORTING SHOWS - SCRIPTED
GLOBAL
Deutschland 83
The Returned
Source: UK Television Exports Research 2015-2016
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