WITH MORE GAMES ADAPTATION, THE TRANSMEDIA SPACE CONTINUES TO EXPAND

GAMES REVENUE WILL REACH $215 BILLION BY 2027, OVERTAKING PAY TV AND CINEMA. ACCORDING TO OMDIA’S FINDINGS, MULTIMEDIA EVOLVES AS VIDEO GAME FRANCHISES MAKE THEIR WAY INTO BIG SCREENS.

Global consumer spending on games is set to reach $215 billion by 2027, according to the latest Omdia research. Following a 50% increase in games adaptation in 2022, the transmedia space continues to expand and profit as more video game franchises make their way to the large and small screen. "Alongside the increasing number of games IP adaptations since the 1980s, this content's quality and consumer perception has significantly improved in recent years. Streaming services and studios need more content to monetize their services and reach profitability, and consumers are demanding more and more content," noted Maria Rua Aguete, Senior Director at Omdia's Media and Entertainment practice. "The days of poor performing titles, such as 'Tomb Raider: 5.5' or 'House of the Dead: 2.1,' are long behind us. Highscoring TV series such as Netflix's 'The Witcher' or HBO's 'The Last of Us' prove that quality, investment, and the writing across the adaptations are of a superior level," she added.

According to Omdia's stats, the number of titles available on US SVOD services surpassed 40,000 as of Q3 2022. US programming spending also grew 11% in 2022, reaching $122.4 billion. The research also ranked countries by spending on games-related content and services for the last ten years, with the US, China, Japan, the UK, and South Korea taking the top five positions.

COUNTRIES RANKED BY SPEND ON GAMES-RELATED CONTENT AND SERVICES 2013-2022

Furthermore, Omdia's research found that the universe of gamers is much larger than cinema across all age groups. More than 50% of the 55-64 age demographic prefer gaming over cinema in the US, while women lead in mobile gaming in the UK and Germany. "As the hype and excitement surrounding the upcoming 'Super Mario Bros.' movie, one of the most popular videogame franchises scheduled to make its return to the big screen this April, the popularity of sci-fi series 'The Last of Us' and 'Stranger Things' continue, it is no surprise that games revenue is expected to reach stratospheric levels thanks to a growing catalog of film and television adaptations," concluded Rua Aguete.

Tomb

The Witcher (8.1/10)

The Last of Us (9.2/10)

Omdia