"WE CREATE CONTENT THAT YOU CANNOT FIND ANYWHERE ELSE"

Ekin Koyuncu

KOYUNCU, GLOBAL DISTRIBUTION & PARTNERSHIP DIRECTOR

EKIN

AT OGM UNIVERSE, EXPLAINS THE COMPANY'S DIFFERENTIAL AND ANALYZES THE STRATEGY OF THIS BRAND NEW GLOBAL DISTRIBUTION ARM FOR BOTH TURKISH AND INTERNATIONAL PROJECTS.

Last October, OGM Pictures, one of the leading production companies in Turkey for both linear and nonlinear content, announced the launch of its global distribution arm for both Turkish and international projects, OGM Universe. This venture is now headed by Ekin Koyuncu, who serves as Global Distribution & Partnership Director. In dialogue with Señal News, the executive explained OGM Universe's differential and analyzed its global strategy.

What is the strategy behind the global launch of OGM Universe?

"OGM Pictures was founded in 2019 by Onur Güvenatam, who has been involved in the Turkish TV series and film industry for many years, and has produced many successful TV series that left their mark on both the local and international media industry. Within this short period, the company created an outstanding track record on both linear and non-linear, offering unpredictable but familiar content by going far beyond the usual character patterns and story flow in all productions. With the growth of OGM Pictures productions, the company decided to conduct the global operations in-house and launched OGM Universe, a new venture that will not only focus on the global distribution of local and international content but will also give weight to new business lines in production with partners around the globe." that you cannot find anywhere else. That provides OGM Pictures with an established brand value and a distinguished identity. OGM Universe aims to position this production identity in the global market. Clients and partners around the globe will be able to taste that difference in the kind of stories we distribute. In 2023, OGM Universe aims to introduce these unique stories to as many countries as possible and become a strong player in the global market."

How would the company answer the latest trends and needs for Turkish content?

"OGM Pictures does not set limits on dreams and is always after tapping into people's feelings differently, telling the stories more intimately, a newer way. Many OGM productions belong to Dr. Gülseren Budayıcıoğlu, who, with the great success of 'My Home, My Destiny,' 'Chrysalis,' 'Red Room,' 'The Innocents,' 'Golden Boy,' and 'Stickman,' became an international household name. When her name is included next to Onur Güvenatam, we all know to expect the unexpected, which is a very intriguing sales point."

What would be the value of Latin America for OGM's global distribution business?

How would you define the distribution strategy of the company?

"When you look at OGM Pictures's productions, the first thing you realize is quality. The art of storytelling, the importance of casting, and the over-the-top look in all productions lead to a complex but exciting, diverse range of stories. We create content

"Latin America is still the leading market for Turkish distributors. While our primary focus is still linear, we see many exciting developments on the non-linear side. Having a presence in different media is crucial to reach wider audiences. The context and the quality of Turkish content are changing and evolving. That creates an opportunity to show the strength of Turkish content to different age and gender groups while ensuring continued success."

By Diego Alfagemez & Federico Marzullo