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VIDEO CONSUMPTION TRENDS IN THE UNITED STATES WEEK #04 ∙ JANUARY 2021
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VIDEO CONSUMPTION TRENDS IN THE UNITED STATES #WEEK 04 ∙ JANUARY 2021
27%
WEEKLY HOURS SPENT WATCHING TV AND ONLINE VIDEO Video Online
TV
22.7 17,9 11,4
11,8
10,3
13-24
7,3
25-34
of US cable subscribers intend to cut the cord in 2021, up from 15% last year.
35+
Source: Hub Research
ESTIMATED VIDEO CONSUMPTION HOURS PER WEEK
THE CORD-CUTTING ACCELERATES ACROSS ALL GENERATIONS 2019
2020
Video Online
36%
20,7 30%
19,7
27% 20%
18% 12%
18-34
TV
8%
35-54
55+
9,3
8,1
11%
All
2019
2020
Source: Hub Research
Source: The Trade Desk
PANDEMIC IMPACT IN THE CONSUMPTION OF STREAMING PLATFORMS
COST IS DRIVING CORD-CUTTING Increased choice in
29% 67% 59%
programming, lower prices, more flexibility, and fewer
More Now
commercials are among
About the Same
several catalysts encouraging
Less Now
consumers to cut ties with cable television this year.
23% 10%
12%
13-24
35+
Source: Hub Research
I watch online video...