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VOD TRENDS IN THE EUROPEAN UNION
WEEK #17 ∙ APRIL 2021
SPONSORED BY
INSIGHTS TO UNDERSTAND CURRENT AND FUTURE TRENDS WEEK #17 ∙ APRIL 2021
VOD TRENDS IN THE EUROPEAN UNION SVOD SERVICES BY COUNTRY PRESENCE IN EUROPE
NUMBER OF SVOD SERVICES AVAILABLE BY COUNTRY
Number of EU28 countries
SVOD services Netflix
28
Amazon Prime Video
28
YouTube Premium
28
Apple TV+
26
MUBI
19
HBO
16
Disney+
13
Eurosport Player
12
Hayu
Source: MAVISE/OBS
8
Acorn TV
7
Sky
5
Source: MAVISE/OBS/press releases
EU28 LANGUAGE OF SVOD SERVICES IN EUROPE
GENRE OF SVOD SERVICES AVAILABLE IN EUROPE 460 SVOD SERVICES
460 SVOD SERVICES
Source: MAVISE/OBS
*localised versions of interface
TOP 6 PAY TV AND SVOD GROUPS IN EUROPE By subscribers in millions, 2015-2020
Disney+ 10,0 7%
Amazon 40,3 29%
2015
SVOD SUBSCRIBERS BY COMPANY
2016
2017
2018
2019
2020
54,4
DAZN 4,0 3% Viaplay 2,2 2% TIM Vision 2,1 1% Sky Now TV 1,9 1% HBO 1,6 1% IPLA 1,4 1%
SVOD groups
Pay TV groups 40,3
Other 19 SVOD services 10,6 7%
20,2
In million of subscribers, 2020
21,5
18,6
9,4
9,9
7,7
6,2
8,8
7,2
11,3
8,7
7,2
12,2 10,1
10,0
5,7
4,0
2,2
Viaplay
DAZN
Disney+
Apple TV+
Netflix
Liberty Global
Canal+ Group
Deutsche Telekom
Orange
Source: MAVISE/OBS
Vodafone
Netflix 54,4 39%
Comcast
0,5
Amazon
Apple TV+ 12,2 9%