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SVOD WEEKLY CONSUMPTION IN LATIN AMERICA
WEEK #20 ∙ MAY 2021
SPONSORED BY
SVOD WEEKLY CONSUMPTION IN LATIN AMERICA WEEK #20 ∙ MAY 2021
STREAMING RIVALS THE REACH OF TRADITIONAL TV AVOD USAGE IS ESPECIALLYSTRONG IN BRAZIL Any Streaming Weekly AVOD Weekly
MEXICO
91%
NET FOR THREE COUNTRIES
BRAZIL
63% 81%
ARGENTINA
ARGENTINA
33% 91%
BRAZIL
80% 92%
MEXICO
INTERNATIONAL CONTENT PREVAILS Locally Produced International Content
35%
33%
AVERAGE
ARGENTINA
64%
36%
64%
36%
BRAZIL
60% Fuente: Magnite, 2021
WILLING TO SPEND MORE FOR PREMIUM CONTENTG Average amount spent on streaming services
67%
65%
62%
Maximum willing to spend
ARS 549 ($6)
ARGENTINA
ARS 926 ($10)
BRL 86 ($15)
BRAZIL
BRL 115 ($20)
MXN 363 ($18)
MEXICO
MXN 533 ($26)
MEXICO
want more locally produced content
71%
plan to subscribe to another service