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THE FLOURISHING GLOBAL AVOD MARKET
WEEK #24 ∙ JUNE 2021
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THE FLOURISHING GLOBAL AVOD MARKET WEEK #24 ∙ JUNE 2021
GLOBAL AVOD FORECAST
SVOD VS AVOD
(in USD millions)
Subscriber-based streaming still dominates, but revenue for ad-supported content is rising as well.
BY COUNTRY
REVENUE PROJECTION
70,000 60,000
SVOD Global
50,000
AVOD USA
Global
USA
$90B
AVOD EXPENDITURE FOR TV EPISODES AND MOVIES WILL CLIMB BY 144% BETWEEN 2020 AND 2026 TO REACH $66 BILLION ACROSS 138 COUNTRIES. AVOD GROWTH DIPPED TO ‘ONLY’ 9.2% IN 2020, BUT HIGH GROWTH WILL RESUME FROM 2021.
2,045
3,441
2,071
2,340
4,321
China USA
5,831
6,050
10,551
10,139
13,004
31,444
$10B
Source: Digital TV research
Source: Ampere Analysis
PROPORTION OF INTERNET USERS WHO USE AVOD OR BVOD SERVICES France
Germany
Italy
Spain
UK
THE US BECAME THE LARGEST AVOD COUNTRY IN 2019 AS CHINA SAW EXPENDITURE FALL BY 9% DUE TO ITS ECONOMIC DOWNTURN. A COMBINATION OF THE CORONA VIRUS LOCKDOWN AND THE CONTINUED ECONOMIC DOWNTURN LED TO CHINA’S AVOD DROPPING BY A FURTHER 14% IN 2020.
USA
70 60 50 40 30 20 10 0
Q3 2015
Q1 2016
2023
1,836
Japan
2024
UK
$20B
2021
2,258
2022
835
2019
715
$30B
2020
2026 14,334
2018
2021 7,510
2023
India
2020 6,587
2024
Others
$50B $40B
2021
0
$60B
2022
10,000
$70B
2019
20,000
$80B
2020
30,000
2018
40,000
Q3 2016
Q1 2017
Q3 2017
Q1 2018
Q3 2018
Q1 2019
Q3 2019
Q1 2020
Q3 2020
Source: Ampere Analysis
GLOBAL AVOD REACH First choice device for AVOD services
70% 60% 50%
30%
Tablet
20% 10%
US
UK
Japan
0%
Source: Omdia Advertising Inteligence
15 10 5 0
40%
Laptop/Desktop
Smartphone or feature phone
Revenue (USDm)
80%
India
In-built Smart TV Apps
20
Germany
Freeview/ Pay TV set-top-box
25
90%
France
Other TV devices
100%
Brazil
No first choice
Global connected TV video advertising revenue, 2015-24, USDm
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
IN TERMS OF TOTAL ADVERTISING MINUTES PER HOUR OF PROGRAMMING, HULU WAS AT 10 MINUTES; PLUTO, 10 MINUTES; ROKU CHANNEL, 8 MINUTES; AND TUBI, 5 MINUTES.