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CONTENT ACQUISITION MARKET GROWTH
WEEK #29 ∙ JULY 2021
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CONTENT ACQUISITION MARKET GROWTH WEEK #29 ∙ JULY 2021
GLOBAL CONTENT ACQUISITIONS TRENDS Content Spend for English Language Markets in 2020, excluding Sports and Adult. (US$bn) Originals
Major players have continued to increase spending Content Spend in 2015 and 2020 (US$bn)
LAST YEAR, SPENDING ON CONTENT FROM ENGLISH LANGUAGE MARKETS PASSED THE $150BN MARK, REACHING $155BN AT YEAR END.
$ 42bn
Acquisition Movies
$ 38bn $ 21bn
2015
$ 11bn
Disney
2020
$20bn $ 5bn
Netflix
$15bn $ 2bn
Amazon
$11bn
Source: Disney / Netflix / Amazon Annual Reports
Source: WorkShare Consulting
TOP FIVE COMMISSIONERS OF NEW EUROPEAN SCRIPTED SHOWS
GLOBAL SPEND ON CONTENT ACQUISITONS FROM 2011 Globally, spend on acquisitions doubled from 2011 to 2020 Growth of Acquisition Spend for English Language Markets. (US$bn)
(# titles) 2020
$38bn
$40bn
$30bn
$20bn
$19bn
$10bn
33 ARD
37
54
France TV BBC
55
72
ZDF
Netflix
Source: Ampere Analytics
$0bn
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Source: WorkShare Consulting
MOST SUCCESFULL CONTENT ACQUISITONS In 2020, only two of the Top 10 Netflix shows were originals Top 10 Most Viewed Netflix Shows (Millions of Minutes) The Umbrella Academy
Top UK Factual is dominated by nostalgia and crafts Most Watched UK Factual Shows in H1 2020 (000s of Viewers) 3,011
Shameless
1,125
The Office
987
Grey’s Anatomy
918
Criminal Minds
697
NCIS
524
In the Dark
418
Dexter
316
Supernatural
315
Parks and Recreation
304
Source: WorkShare Consulting & Netflix
Antiques Roadshow
7,846
The Repair Shop
6,885
Countryfile
6,883
Bradley Walsh & Son: Breaking Dad
5,799
Top Gear
5,770
Long Lost Family: Born Without Trace Who Do You Think You Are?
5,274 4,946
Ambulance Anne: The Princess Royal at 70
4,904
Bradley Walsh: Happy 60 Birthday
4,848
th
The Real ‘Des’: The Dennis Nilsen Story
SPEND ON ACQUIRED CONTENT HAS BEEN GROWING STRONGLY FOR THE LAST TEN YEARS, REACHING $38BN IN 2021; MORE THAN A THIRD OF SPENDING ON NON-SPORTS CONTENT.
5,657
Welcome to HMP Belmarsh with Ross Kemp Extinction: The Facts
4,735 4,457 4,374
The Virtual Grand National
4,280
Dame Vera Lynn: We’ll Meet Again
4,256
Source: Peter Hamilton Consultants