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NETFLIX GOT HIT IN THE STREAMING WARS
WEEK #30 ∙ JULY 2021
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NETFLIX GOT HIT IN THE STREAMING WARS WEEK #30 ∙ JULY 2021
NETFLIX SLOWEST GROWTH SINCE 2013
QUARTERLY SUBSCRIBER GROWTH SINCE 2017
Netflix’s cumulative quarterly paid subscriber additions worldwide, by year
Netflix quarterly paid subscribers added, U.S. and international. Second quarters of each year are shown in darker shade.
40M
15M
2020 2018 2019
30M
10M
2017 2016
20M
5M
5.5M Q2
Q3
0
Q4
Source: Netflix
IN THE Q2 2021, NETFLIX ADDED JUST 1.5 MILLION PAID SUBSCRIBERS WORLDWIDE, MARKING THE LOWEST QUARTERLY GAIN SINCE Q2 2013.
2017
2018
2019
2020
Source: Netflix
NETFLIX GLOBAL SUBSCRIBERS BY REGION (in millons) UCAN
EMEA
LATAM
APAC
200
GLOBAL STREAMING PAID MEMBERSHIPS
150
(in millons)
100
Q2 19
151.5
Q3 19
158.3 167.1
Q1 20
182.9
Q2 20
192.95
Q3 20
195.15
Q4 20
203.66
Q1 21 Q2 21
207.64 209.18
9.5
8.4
7.4
24.1
10.6 26.1
14.5
12.9
27.6
27.9
47.4
51.8
67.1
67.7
21.3
22.8
29.3
31.3
33.8
37.8
42.5
44.2
60.9
61.9
63
64.8
66.6
66.5
29.4
31.4
26.9
27.9
37.5
37.9
38.7
62.2
66.7
68.5
68.7
73.1
73.9
74.4
74
23.5
36.1
36.3
58.7
61.5
70
72.9
16.2
12.1
25.5
22.5
19.8 34.3
50
0
Q4 19
2021
Q1 18
Q1 19
Q1 20
Q1 21
Source: Netflix
TWO REGIONS (LATIN AMERICA AND ASIA-PACIFIC) ACCOUNTED FOR ALMOST ALL OF NETFLIX’S SUBSCRIBER GROWTH IN THE SECOND QUARTER. THOSE ARE THE COMPANY’S TWO SMALLEST REGIONS.
NETFLIX QUARTERLY REVENUE GROWTH 50%
51.7%
48.2%
40.4%
40%
31.0%
30%
24.1%
Source: Netflix 20%
22.2%
19.4%
10%
8.0%
6.8%
Dec-19
Oct-18
May-19
Mar-18
Jan-17
Aug-17
Jun-16
Apr-15
Nov-15
Sep-14
Jul-13
Feb-14
Dec-12
Oct-11
May-12
Mar-11
Jan-10
Aug-10
Jun-09
Apr-08
Nov-08
Sep-07
Jul-06
Source: Netflix
Feb-07
0% Dec-05
NETFLIX LOST 430,000 CUSTOMERS IN ITS LARGEST REGION (U.S. AND CANADA), THE FIRST TIME IT HAS SHRUNK AT HOME IN TWO YEARS.
22.7%
Jul-20
4.0M Q1
0
2021 9.0M Forecast
Feb-21
10M