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MOST IN-DEMAND GENRES IN SPAIN
#WEEK 31 ∙ JULY 2020
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MOST IN-DEMAND GENRES IN SPAIN #WEEK 31 ∙ JULY 2020
SERIES GENRE DEMAND SHARE
MOST DEMANDED SUBGENRES % Demand Share
April to June 2020
CRIME DRAMA
Crime Drama Action & Adventure 7.5%
Animation 4.6%
Sci-Fi Drama
Comedy 15.2%
Variety 4%
is the most demanded subgenre in Spain, accounting for 11.9% of all expressed demand between April and June. Crime drama is also the most in-demand subgenre globally.
Sitcom
Children 6.7%
Thriller Superhero Series
Reality 6.7% Horror 1.9% Factual 0.8%
Comedy Drama
Documentary 2.6%
Telenovela Fantasy Drama Historical Drama
Drama 50%
Children (School Age) 0%
Methodology Note: Demand shares are calculated by summing the quarterly demand of all series in the market by the genre they are in. Source: Parrot Analytics
3%
6%
9%
12%
Methodology Note: This chart is calculated using the same method as the first chart, but titles are summed by subgenre instead of genre. Source: Parrot Analytics
In Spain,
DRAMA SERIES
account for exactly half of all expressed demand between April and June 2020. The most in-demand drama for these months is HBO’s “Game Of Thrones”.
MARKET DIFFERENCE FROM GLOBAL GENRE DEMAND % Difference from Global demand share Action & Adventure Animation
Compared to global average demand shares, the
Children Comedy
DRAMA GENRE
Documentary
is more demanded in Spain. The Spanish drama share of 50.0% is 6.4% larger than the genre’s global average demand share.
Drama Factual Horror Reality Variety -2%
MOST IN DEMAND SHOW IN SPAIN
0%
2%
4%
6%
Source: Parrot Analytics
“STRANGER THINGS” Netflix | United States | English | 2016-present Genre: Drama, Fantasy, Horror, Mystery, Thiller, Sci-fi
A SPANISH GLOBAL HIT: “LA CASA DE PAPEL” BELOW AVERAGE 24,4%
AVERAGE 64,1%
GOOD 8,6%
OUTSTANDING 2,7%
EXCEPTIONAL 0,2% La Casa de Papel
#1 In Top Shows #4 Overall Demand Rank
31.75x
Game of Thrones 25.88x
Worldwide
The Walking Dead 20.9x
Overall Demand Trend Worldwide in the Last 30 Days
Brooklyn Nine-Nine 18.66x
1 Westworld
Demand Rank
18.64x
2 0 4
6 23 Jun
0.01x
Difference from the “Average Title” (1x) (Demand Expressions per capita multiplied by X times)
30 Jun
Source: Parrot Analytics
7 Jul
14 Jul
21 Jul
2x
8x
32x
100x + Source:Parrot Analytics
Last March, “THE MANDALORIAN” was 31.96x more in-demand than the average TV series in Spain. The show even beat out one of the country’s most in-demand series, “La Casa de Papel”. It was also the third most in-demand series overall.