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CONTENT CONSUMPTION IN THE UK
WEEK #32 ∙ AUGUST 2021
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CONTENT CONSUMPTION IN THE UK WEEK #32 ∙ AUGUST 2021
UK AUDIENCES DOUBLED THEIR STREAMING CONSUPTION
UK IS STILL A TRADITIONAL MARKET FOR CONTENT
All UK Adults - 2020
Percentage of UK respondents using video services for the following amount of time per week
DVD Games console
Other video
Digital (e.g. Netflix, iTunes)
(not on a TV)
3
YouTube
2
(not on a TV)
41
Other video
5
TOTAL HRS 40 MINS
61%
5.9
Less than 1 hour
Live TV
162
16.3
5.1
BROADCAST CONTENT
65
SVoD
17.9
0 hours
8
(on a TV)
TV
15
24.8
1-5 hours
12 BVoD
16.7
33 REC
21.3
6-10 hours
Recorded playback
18.0
Source: Ofcom
20.9
INTERNET USERS IN THE UK ARE MATURE STREAMERS
11-20 hours
7.1
Consumers in mature markets who have watched catch-up and SVoD in the previous month (% of internet users) Q1 2021 average
22.1
More than 20 hours
Q3 2015 average
20.7
Source: Statista Global Consumer Survey
70 UK 60 FI
Catch-up viewers (%)
50
DK
SE DE AU
FR
40 NL
IT
PL
30
US 20
CA ES
HOURS OF UK-PRODUCED TV CONTENT AVAILABLE ON-DEMAND - APRIL 2021
10 JP 0 0
10
20
30
40
50
60
70
80
90
Catch-up viewers (%)
Source: Ampere Analysis
BVOD ADVERTISING REVENUES FOR UK ROADCASTERS UK Broadcaster TV advertising revenue composition (%) Online video (BVoD) advertising
UK SMARTPHONE VIEWING PROFILES Children 4-15 Adults:
16-24
25-34
35-44
45-54
55+
Love Island - ITV2 - 07/07/21
Linear TV advertising
11%
47%
17%
11%
9% 5%
100 90
ITA v ESP - BBC One - 06/07/21
80 70
80% MEN
20% WOMEN
60 50
ENG v DEN - ITV - 07/07/21
40 30
64% MEN
20
36% WOMEN
10 0
2016
2017
2018
Source: Ampere Analysis
2019
2020
2021
2022
2023
2024
2025
2026
0%
10%
Source: BARB
20%
30%
40%
50%
60%
70%
80%
90%
100%