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THE AFTER-PANDEMIC STREAMING GROWTH
WEEK #33 ∙ AUGUST 2021
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THE AFTER-PANDEMIC STREAMING GROWTH WEEK #33 ∙ AUGUST 2021
GLOBAL GROWTH OF STREAMING CONSUMPTION
REGIONAL STREAMING VIEWING TIME
Q2 2021 vs Q2 2020
Q2 2021 vs Q2 2020
192% South America
200%
150%
100%
58%
79% Africa
Oceania
13%
50%
19% Europe
Global
43%
0%
Asia
2% North America
Source: Conviva
STREAMING GREW BY 13% IN Q2 2021 VERSUS THE SAME TIME LAST YEAR. JUNE ENJOYED THE BIGGEST INCREASES OF THE QUARTER, LED PREDOMINANTLY BY SOUTH AMERICA AND AFRICA, WHICH BOTH HAD TRIPLE-DIGIT GROWTH IN VIEWING TIME.
WORLDWIDE CONSUMER SPENDING ON SVOD SERVICES
APR
MAY
JUN
Global
2%
14%
25%
Africa
21%
118%
111%
Asia
28%
49%
52%
Europe
9%
27%
24%
N. America
-7%
2%
14%
Oceania
35%
51%
98%
S. America
167%
176%
236%
Source: Conviva
GROWTH IN STREAMING VIEWING TIME BY DEVICE Q2 2021 vs Q2 2020
(in billion U.S. dollars)
2019 2025
46%
53.34
Smart TV
102.86
30% Mobile Phone
Source: Statista
15%
13% Grand Total
AFTER ALL COVID-INDUCED LOCKDOWNS AND RESTRICTIONS, STREAMING CONTINUED TO RISE YEAR OVER YEAR ALTHOUGH AT MORE MODEST RATES. SOUTH AMERICA SAW THE LARGEST INCREASE AT 192%, DRIVEN BY NEW SERVICES LAUNCHED IN THE PAST YEAR.
5%
9%
Desktop
Tablet
Connected TV Gaming Console
-14% Source: Conviva