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GLOBAL AD SPENDING IN Q3. WHAT COMES NEXT? WEEK #44 ∙ NOVEMBER 2020
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GLOBAL AD SPENDING IN Q3. WHAT COMES NEXT? #WEEK 44 ∙ NOVEMBER 2020
2019-2020 AD SPENDING BY GLOBAL REGION Median Weekly Value
East Asia
Northern America
Southern Europe
Western Europe
Southeast Asia
Central America
Latin America
Worldwide
Total media ad spending will globally decline by 4.5% this year to reach $614.03 billion. While this is slightly up from June’s forecasts (4.9%), it’s a sharp contrast to prepandemic estimates of 7.0%.
2000
Ad Spend (in USD)
1500
1000
500
0
SEP 2019
OCT 2019
NOV 2019
DEC 2019
JAN 2020
FEB 2020
MAR 2020
APR 2020
MAY 2020
JUN 2020
JUL 2020
AGO 2020
SEP 2020
Source: Socialbakers
BOTTOM 10 COUNTRIES BY TOTAL MEDIA AD SPENDING
TOP 10 COUNTRIES BY TOTAL MEDIA AD SPENDING
% change
1. China -3.0%
% change
2. New Zealand
-3.9% -4.0%
3. India
-12.9%
4. Ireland
-12.2%
4. Peru
5. Australia
-12.1%
5. Argentina
6. Sweden
-12.0%
6. Mexico
-4.1%
7. Norway
-4.1%
8. US
-4.2%
9. Denmark
-4.2%
10. Netherlands
-4.5%
2. Italy
-13.3%
3. Taiwan
-3.5% -3.7%
1. Spain
-14.0%
0.3%
7. France
-11.8%
8. Brazil
-11.6%
9. Indonesia
-10.2% -9.8%
10. Thailand
Worldwide
Worldwide
-4.5%
Source: eMarketer
2019-2020 AD SPENDING BY INDUSTRY Median Weekly Value Accommodation
Alcohol
Auto
Beauty
Ecommerce
Finance
Food
All Industries
2000
Ad Spend (in USD)
Global advertising spend average at the end of the third quarter was nearly double where it had been during the lowest point of the pandemic, at the end of March. The increase was seen most significantly in Northern America, where spend increased by 61.7%.
Source: eMarketer
1500
1000
500
0 SEP 2019
OCT 2019
Source: Socialbakers
NOV 2019
DEC 2019
JAN 2020
FEB 2020
MAR 2020
APR 2020
MAY 2020
JUN 2020
JUL 2020
AGO 2020
SEP 2020