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SPAIN OTT AND TV MARKET LANDSCAPE
WEEK #45 ∙ NOVEMBER 2020
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SPAIN OTT AND TV MARKET LANDSCAPE #WEEK 45 ∙ NOVEMBER 2020
SUSCRIBERS TO TV SERVICES IN SPAIN IPTV
(Millions)
Cable TV
Satelite TV
Online TV
8.000 7.000
1.276
648
789
762
295 732
290 706
282 674
303 638
280 612
382 580
554
525
1.318
1.304
1.312
1.302
1.290
1.300
1.455
1.388
1.293
1.422
3.998
4.153
4.201
4.379
4.520
4.586
4.560
4.647
4.709
4.735
4T 2017
1T 2018
2T 2018
3T 2018
4T 2018
1T 2019
2T 2019
3T 2019
4T 2019
1T 2020
328
6.000 5.000
361
4.000 3.000 2.000 1.000 0
Source: CNMC
TV AD SPEND BY INDUSTRY (millions of Euros)
Private Free TV
Pay TV
Public Free TV 475,4
321,2
388,4
348,7
289,2
25,5
23,6
21,7
1T-2019
28,1
18,1
2T-2019
31,1
21,6
3T-2019
36,3
4T-2019
Source: CNMC
SUSCRIPTION OTT SERVICES USERS IN SPAIN Suscription OTT service users % change
25,9
1T-2020
DIGITAL ORIGINAL SERIES GENRE DEMAND SHARE Horror
Drama
% of population
17,8
2,4%
52,7%
Reality 1,2%
18,9
20,2
21,0
21,6
22,0
Variety SPAIN
16,3
32,8%
23,4%
2019
37,8%
16,3%
2020
Source: eMarketer
3,1%
40,1%
41,5%
42,3%
Action & Adventures
42,9%
13,5%
Comedy
6,6%
4,1%
2,7%
1,9%
2021
2022
2023
2024
17,6%
Animation 2,9%
TV RATINGS IN SPAIN
BY GROUP & CHANNEL (%)
MEDIASET Telecinco Cuatro FDF Energy Divinity Boing Be Mad
28,2 14,2 5,7 2,6 2,4 1,7 1 0,6
ATRESMEDIA Antena 3 La Sexta Neox Nova Mega Atreseries
26,3 11,6 7,4 2 2,2 1,5 1,5
CRTVE La 1 La 2 Cian TV 24H Teledeporte
15,9 9,8 2,7 1,7 1,2 0,5
VOCENTO (NET TV) Paramount Channel Disney Channel
2,6 1,8 0,8
G UNIDAD EDITORIAL (VEOTV) Discovery Max GOL
2,5 1,5 0,9
13 TV
2,2
DKISS
0,9
TEN
0,4
REAL MADRID TV
0,3
OTHER STATIONS
20,4
Includes other local, regional, and pay TV stations.
Documentary Kids 3,1%
Source: Parrot Analytics
3,5%
Source: Kantar Media