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HBO MAX JOINS THE STREAMING WAR
#WEEK 23 ∙ JUNE 2020
HBO MAX JOINS THE STREAMING WAR #WEEK 23 ∙ JUNE 2020
SVOD PLATFORMS - HOURS OF CONTENT in thousands
+38%
63.57 41.37 36.09
New data issued by Recurly, found a nearly 38% rise from March to April in new subscribers by streaming services, due to the consumption boom generated by COVID-19 pandemic.
15.00
PREMIUM
10.00 7.50
FREE
3.34 0.05
Source: Ampere Analysis
SVOD CONTENT BUDGETS ENTERTAINMENT AND SPORTS
2020 CONTENT BUDGETS in billions
in billions $18.5
$ 8.5
Sports
DISNEY COMCAST
$ 6.0
NETFLIX
$ 4.5
VIACOMCBS
$ 2.5
WARNER MEDIA
$ 2.0 COMECAST
Entertainment
20 BN
$1.5
$
$1.0
GroupM estimates $20 billion in total streaming content spending through 2024.
$1.0 Source: Bloomberg Intelligence
AMAZON FOX CORP SONY DISCOVERY APPLE 0
5
10
15
20
*Includes sports and entertainment spending Source: UBS estimates; company data
STREAMING PLATFORMS PRICES IN THE US in USD
GLOBAL SVOD SUBS TO 2025 in millions
$14.99 $ 4.99
$ 9.99* $ 9.91** $ 8.99 $ 6.99 $ 5.99
202 * The Peacock ad-suppoted version is $4.99 per month, ad-free version is $9.99. ** $199 annual plan divided by 12 months. Note: Prices for Hulu and Netflix are for basic plans.
$ 4.99
20 to $30
25
258 141
Source: MarketWatch
$
According to a survey from The Trade Desk and YouGov, 59% of Americans aren’t willing to pay more than $20 a month for streaming TV services, while three-quarters said they wouldn’t exceed $30.
14 252 OTHERS
Source: Digital TV Research
269 CHINA PLAYERS