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MULTIMEDIA INDUSTRY IN MEXICO
#WEEK 25 ∙ JUNE 2020
SPONSORED BY
MULTIPLATFORM VIDEO MARKET IN MEXICO #WEEK 25 ∙ JUNE 2020
MULTIPLATFORM CONTENT CONSUMPTION
47%
64% 53%
13 %
13 %
10 %
12%
13 %
27%
15 %
17%
17%
12%
13 %
16 %
17% 10 %
21% 8%
National channels
14 %
5%
4%
International Regional channels channels
37%
25 %
19 %
11%
13 %
18 %
12%
5%
Audiences in México increased its streaming consumption by more than 47%. The second growing industry is mobile videogames, with a 40%.
15 %
16 %
22% 11%
11%
9%
6%
National channels
Other
21%
10 % 24 %
29 % 19 %
19 % 11%
14%
12%
19 %
4%
International Regional channels channels
Source: Havas Media & Live Panel
Breakdown by age: 0 - 18 18 - 24
FREE TV & PAY TV RATINGS
FREE TV TRENDS AND POPULAR GENRES
12 FREE TV
News
10
RATING%
8
2
4
6
8
45 - 54
News is still the most consumed genre, with a 20.74%
16.33% Movies is the most popular genre during the COVID19 pandemic.
OTHER
Movies have increased its market share in 1.02 points.
14.15% Daily Magazines is still close.
Sports and another genres have decresed its consumption time amid COVID19 pandemic.
16.42% Before the pandemic, Telenovelas was the most popular genre in the country.
10
12
WEEK Source: Nielsen Ibope México
News
In 2020, the Mexican telecommunication sector is expected to generate revenues of nearly 517 billion Mexican pesos, out of which over 309 billion will be generated by the mobile subsector, 111 billion by pay TV and 95 by the fixed-line subsector.
TV PRIME TIME SHIFT GROWTH BY TIME SLOT
46%
2 AM - 6 AM
20%
6 AM - 9 AM 9 AM - 12 PM
4% 21%
12 PM - 5 PM
148%
5 PM - 8 PM
14%
8 PM - 11 PM 11 PM - 2 AM
PAY TV PENETRATION
42%
PAY TV ANALOG VS DIGITAL Digital
Analog
(Subscribers with no Piracy / out of total Country Households)
$
(-9% from April)
89%
90%
90%
HHs REPORTED WITH PAY TV
(Subscribers with no Piracy and no Under-Reporting / out of total Country Households)
ADVERTISING MARKET SHARE IN MAY FREE TV
(Total Subscribers / out of total Country Households)
HHs SUBSCRIBED TO PAY TV
Source: Nielsen Ibope México
56%
HHs WITH ACCESS TO PAY TV
Source: BB Auditv
14.16% News occupies the second place in the Mexican Pay TV.
Source: Nielsen Ibope México
$517 BILLION
75% 70% 65%
55 +
Daily magazines are in the second place, with 20.70%
2 0
35 - 44
PAY TV
6 4
25 - 34
11%
10%
10%
Q3’17
Q3’18
Q3’19
Source: BB Auditv
11% PAY TV (-22%)
15%
13%
(+3%)
(-26%)
DIGITAL
RADIO
3%
2%
(-42%)
(-20%)
PRESS
Source: Nielsen Ibope México & Havas Group Mexico
MAGAZINES