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THE QUARANTINE CONTENT DEMAND SPIKE IS OVER
#WEEK 28 ∙ JULY 2020
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THE QUARANTINE CONTENT DEMAND SPIKE IS OVER #WEEK 28 ∙ JULY 2020
GLOBAL GROWTH OF LINEAR TV CONSUMPTION
18% Increase in average MONDAY-FRIDAY
+
linear consumption
FEB-APR
Minutes
Trend Line
+24 %
170%
+
Increase in consumption of the PREMIUM linear channels that were opened up
80%
+
Increase in total linear consumption of NEWS channels 1 Feb 9 Feb 17 Feb 25 Feb 4 Mar 12 Mar 20 Mar 28 Mar 5 Apr 13 Apr 21 Apr 29 Apr 7 May 15 May 23 May 31 May Source: Mirada
WORLD DEMAND FOR TV SHOWS United States
+32%
Rest of World
10%
Increase in average MONDAY-FRIDAY VOD consumption
May 25 Killing of George Floyd
% change in Demand from May 15
5%
FEB-APR 0% -5% -10%
SOVD CANCELLATION DURING COVID-19
-15% -20%
15 May
18 May
21 May
24 May
27 May
30 May
2 Jun
5 Jun
8 Jun
11 Jun
14 Jun
Among US homes cancelling OTT services during COVID-19
Change in Demand is indexed to May 15 2020. Source: Parrot Analytics
SVOD USERS IN THE USA DURING COVID-19 PANDEMIC
% Adults age 18+ who used a streaming video service March
April
May
50% 47%
0% 42%
10%
20%
30%
40%
50%
% Cancelling Services
42% 40%
Source: Parks Associates
35% 30% 26%
24%
+122%
23% 19% 20% 15%
11%
18% 13% 13% 8%
9% 7%
12%
5%
TABLET
7% 7% 3%
5% 5%
4%
2%
3%
Other Source: Strategy Analytics, U.S. COVID-19 Tracking Study.
+57%
STB
Increase in kids’ VOD consumption on TABLETS & STB