BLUE SEVENTY SWIM 2011

Kyle Leto. Pro triathlete. Oceanside 70.3, U.S.A. 7.02am.

First out of the water in the new Helix—its debut race in the U.S.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

ABOUT US

If 2010 has been a fast and exciting year for blueseventy, then 2011 promises to be a vintage one for blueseventy.

Our wetsuits and swim gear continue to be the brand of choice for many of the world’s leading athletes. With blueseventy’s newly FINA approved neroTX range of swimskins, our swimmers continue to headline in the pool and in the open water.

The blueseventy vision for the future is to provide the ultimate range of race and training apparel for the dedicated professional athlete as well as the promising amateur. This year we have introduced the world’s first carbon fibre goggle that’s already turning heads for it’s ground breaking technology and race proven performance. Plus we see the launch of blueseventy’s new ranges of tri apparel and swimwear that are leading the way in and out of the water.

The name blueseventy derives from the fact that 70% of the world is covered in water and our goal is to be there at any level wherever an athlete takes on his or her own individual challenge.

In 2011 we continue to set the standard that others follow. Quite simply the world is now swimming, cycling and running faster in blueseventy.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

MARKETING

There are many theories, advisors and supposed easy routes to successful marketing of a product and company. Here at blueseventy we know and understand there is no shortcut or written secret formula, that is why we are never afraid of listening to our customers, both dealer and end consumer. We actively encourage feedback and ideas to further enhance the work we undertake within the marketing mix.

RASMUS IS SWIMMING FASTER. Rasmus Henning.

Back to back winner of the richest triathlon in the world.

8:23am. Wildf lower, CA. First out of the water (and better balanced) in a blueseventy Axis.

One thing we believe in is contact and interaction with the end consumer, and it is this obsession with athletes of all abilities that direct our sponsorship and promotional campaigns. Afterall, if we are not meeting the user of your product and asking the right questions then we are not able to improve all aspects of your product and business.

Our message will continue to be how blueseventy is helping someone, somewhere swim faster. It could focus on an elite athlete or an aspiring age grouper. For us, an athletes ability is secondary to the improvement made possible by swimming in blueseventy.

www.blueseventy.com

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

Advert featured in Inside Tri Magazine, July 2010.

MARKETING

We’re always available to hear any thoughts you might have in terms of marketing and promotional activities that can have a positive effect on your sales. If you have something that you’d like to work with us on, feel free to discuss it with us.

ADVERTISING

EVENTS AND SPONSORSHIP

Our advertising mix crosses print and online media within the worlds of triathlon, open water swimming and pool swimming. With the growth of all our categories we are constantly introduced to new vehicles and channels for reaching the consumer and we will explore these opportunities in order to deliver the best reach and message to the blueseventy customer of today and tomorrow.

2011 will see some exciting announcements with new events and a focus on ensuring anyone new coming to the sport will have the same experience and opportunities as the elite and experienced with blueseventy products. Some of our events in 2011 will be global icons of the sport, others will be new start-ups that will deliver an experience we feel we just have to be a part of. Keep watching the blog for details later in 2010.

The global print media will include global market leaders Triathlete, Inside Triathlon and newbie’s “Lava” alongside the domestic market leaders for markets outside the USA in triathlon and swimming (220, Triathlon Plus, Triathlete Europe, Triathlete & Multisport Australia etc.).

Our Online partners will include Slowtwitch, Tri-24/7, Xtri, Swimwall and many domestic online channels.

Our athletes are our billboards at events, some of them are the world’s greatest swimmers, others the world’s greatest triathletes, others are simply capable of delivering the best feedback to make our products better.

2011 is going to see athletes stay with us, some leave us and new ones join us. We know that those wearing blueseventy will be a little more than just great athletes, they will have something a little extra, an extra dedication and commitment to their sport and desire to create a partnership built on helping the world swim faster.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SPONSORED ATHLETES GREG BENNETT 2x ITU World Series Champion, 6x ITU World Cup titles, consecutive 3x Lifetime Series Champion.

LEANDA CAVE ITU Long Distance World Champion, Ironman 70.3 Champion.

We sponsor and support some of the best athletes in the world. We’re proud to support them, and they choose to wear our products because they believe it offers them the fastest gear available for their respective events. Here is a selection of these athletes.

GINA FERGUSON 4 x Ironman Champion.

BEVAN DOCHERTY Olympic silver and bronze medalist in triathlon. ITU World Champion.

OSCAR GALINDEZ Silver medalist Ironman World Championships 70.3, 9x IM 70.3 titles.

MAARTEN VAN DER WEIJDEN Olympic gold medalist 10Km Open Water, World 25Km Open Water Champion.

TEAM BIKE BOUITQUE The number one professional triathlon team in the world, with more wins than any other team on the planet and over 25 podiums in 2009.

CAROLINE BURCKLE Olympic bronze medalist 800m freestyle, NCAA Swimmer of the Year 2008.

ROWDY GAINES Triple gold medalist and US swimming legend.

DARIAN TOWNSEND Olympic gold medalist (freestyle).

ROSS DAVENPORT Double gold medalist Commonwealth Games (freestyle).

ALISTAIR BROWNLEE World Champion, 4x 2010 ITU World Championship Series wins, Under23 World Champion, Junior World Champion.

SAM WARRINER ITU World Series Champion, Commonwealth Games silver medalist, 7x ITU World Cup titles.

LUKE McKENZIE 4x Ironman Champion.

JOANNA ZEIGER 2x Ironman Champion, 70.3 World Champion.

REBEKAH KEAT Ironman Champion, Ironman 70.3 Champion.

HAYLEY PEIRSOL Third woman in history to break 16 minutes for 1500m freestyle.

RASMUS HENNING 5x ITU World Cup titles, silver medalist ITU Long Distance Triathlon World Championships.

DIRK BOCKEL Ironman Champion.

CATRIONA MORRISON Ironman Champion, World’s fastest debut Ironman distance time.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

FEMME FIT

“MY MOTTO IN SPORT IS TO WIN BY CHOICE, NOT BY CHANCE. THAT IS WHY I CHOSE TO WEAR BLUESEVENTY FEMME FIT WETSUITS. THERE IS NO COMPARISON TO A WELL FITTING GARMENT, AND THE SAME APPLIES TO A WETSUIT. I HAVE USED THESE SUITS FOR THE LAST 6 YEARS AND I HAVE NOT LOOKED BACK SINCE. I’M A STRONG SWIMMER AND I HAVE CURVES. THE BLUESEVENTY HELIX FEMME FIT ENABLES ME TO SWIM AT MY BEST WHILE MEETING MY COMFORT NEEDS.”

– Leanda Cave. ITU Long Distance World Champion, Ironman 70.3 Champion.

WHAT IS FEMME FIT?

•

Lowered neckline for better fit and comfort

When out in the open water, no girl needs pelvic and chest restriction with extra bulges in the wrong places! A woman needs her own style and fit, so for the last six years we have produced the number one rated women’s-only suit in the market.

•

Extended zipper length to accommodate wider hips and ease getting in and out of your suit

•

Slimmer, 1.5 mm thick arms to allow for higher stroke cadence

Femme Fit is a suit that gives women of all shapes, sizes and skill levels what they want most in the water. This highly tuned fit has been the result of extensive testing, tweaking and actually listening to what women had to say. blueseventy has created the most extensive women’s sizing range on the market to allow them to get not just a great fit, but the most perfect fit.

•

Narrowed neck, wrists and ankles for a customized fit in critical areas

•

Refined shaping in the bust and torso

•

Seven size variations ranging from XS (extra small) to LA (large athena).

As a result, our designs have become the wetsuit of choice for women. blueseventy has spent countless hours observing how women swim and examining their anatomical characteristics. We noted shorter torso lengths, smaller muscle mass, higher swim cadences, and narrower waists paired with wider hips. The results are the following features, which are part of every women’s blueseventy wetsuit;

It all adds up to a wetsuit with superior fit, which leads to better performance and a better open water experience. We continue to seek and learn and create our products based on the feedback, not just from Ironman winners, but from any woman that enters the water.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

HELIX

men’s back

women’s back

FEATURES

The Helix is purpose built for a swimmer who requires a highly flexible suit, and neutral buoyancy. Unique construction combined with highly flexible materials produce an unrestricted range of movement, while buoyancy panels throughout the suit deliver a higher body position in the water.

The Helix features laminated fabric panels on the outside arm of the suit. This paper thin material is over printed with a reinforcing stripe, specifically designed and located to improve function and form through the recovery and reach phase of the swim stroke. The net result of this is a longer, more powerful and efficient stroke. The improved awareness and placement of the arm reduces the risk of injury, normally created by the lowering of the elbow during the propulsion phase.

The high stretch TST panels mechanically decouple the arms from the rest of the suit working to ‘float’ the arm and improve shoulder extension, stroke length, and comfort. Two generations of Helix have delivered the ultimate swimming experience. Olympic champions, world champions and the world’s fastest swimmers and triathletes have placed the Helix in a class of its own.

•

Proprioceptive arm panels promote better arm position and reduce injury risk, while improving power and propulsion

•

Reverse zipper enhances neck comfort, improves reliability, and reduces transition time

•

Silicon seal arm cuffs for an advanced water seal

•

Knee flex panels for run to transition ease

•

Friction free neck design with lower profile allows more sighting freedom than any other suit

•

Graduated compression in the legs improves blood flow, better preparing you for the bike leg

•

Meets USAT, ITU and WTC regulations for thickness and buoyancy.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

AXIS

men’s back

women’s back

FEATURES

With over 85% of triathlon competitors coming from a running, cycling or other sport background, blueseventy recognises that many athletes possess a denser leg make up due to well-exercised and established thigh muscles and dense calves. ‘Heavier legs’ leave the majority of triathletes at a distinct disadvantage in the first discipline. Our goal is to give the world a faster swimming experience, so the Axis suit has been developed with the focus on centralizing buoyancy and balancing out the buoyancy zones.

The Lungs naturally produce a large buoyancy zone in the torso. With such large natural floatation in the upper body, it makes sense to focus additional suit buoyancy in the lower extremities. By placing higher buoyancy materials in the hips, thighs and lower leg the goal of ‘Balanced Buoyancy’ is achieved. By raising the legs and hips, the body is in a more streamlined position allowing for a more efficient, faster swim stroke.

•

Balanced Buoyancy for improved body alignment and performance delivered through anatomically located blueseventy air cell neoprene, designed to deliver superior buoyancy over typical neoprenes

•

Increased feel of the water and propulsion with forearm catch panels

•

Anatomically correct 360-flex reach panels for maximum flexibility and arm detachment from the main body

•

Low friction neck promotes comfort allowing better sighting

•

Easy release ankle system for faster transitions

•

Available in femme fit sizes WXS through to WLA

•

Meets USAT, ITU and WTC regulations for thickness and buoyancy.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SYNERGIE

men’s back

women’s back

FEATURES

Complimenting the neutral buoyancy suits of Reaction and Helix, the Synergie promotes better biomechanics and faster swimming. Proven flexibility delivered from RST panels ensures stroke efficiency, while the finest Japanese sourced neoprene delivers enhanced flexibility and buoyancy. Designed for swimmers seeking a neutrally balanced suit where comfort and flexibility is paramount.

•

RST technology uses a unique blend of Japanese materials, placed to mechanically decouple the arms from the rest of the suit

•

Abrasion-free collar constructed of folded soft smooth skin neoprene, for uninhibited sighting and breathing during open water swimming

•

Anatomical lower leg cut, with high stretch insert, designed and tested to allow quicker exit from your suit

•

Pre-formed elbows and knees reduce resistance

•

Enlarged forearm grip panels enhance catch phase of your stroke

•

Swim cuffs provide better water seal, while incorporating multidirectional stretch jersey to allow for quicker removal.

This reduces the infuriating catching on the wrist/hand of the suit during removal

•

Large buoyancy panels provide excellent body position using top quality Yamamoto materials

•

Available in femme fit sizes WS through to WL.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

REACTION

men’s back

women’s back

FEATURES

For the athlete seeking an incredible value offering with buoyancy focused neoprene technologies, the Reaction is a suit that possesses technical qualities of similar suits twice the price.

The Reaction has been designed with a unique air-cell front panel, which improves buoyancy and conserves warmth by creating pockets of air within the material. The suit also includes enlarged arm gussets to improve flexibillity, and full body low-friction coating. Combine these features with a suit praised for its superior fit, and you have a package that is the perfect mid range suit for someone not wanting to spend big dollars and not wanting to settle for second best.

•

Anatomically aligned air cell neoprene for increased buoyancy and thermoregulation, improves body position and conserves energy

•

Enlarged arm gussets with 250% stretch and elongation panels delivering improved flexibility

•

Ultra low friction coating throughout the suit which creates a lower drag coefficient and enhances hydrodynamics for a quicker overall swim

•

Reaction full sleeve and long john styles available

•

Available in femme fit sizes WXS through to WLA

•

Meets USAT, ITU and WTC regulations for thickness and buoyancy.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

FUSION

men’s back

women’s back

FEATURES

As with the acclaimed Axis, the fusion delivers targeted buoyancy placement and flexibility, resulting in increased speed and comfort. The fusion is the entry suit for a swimmer wanting to swim faster in the blueseventy balanced buoyancy line.

Strategically placed higher buoyancy panels around the hips and thighs help align the heavier legs with the naturally more buoyant lungs in the chest. For swimmers having difficulty keeping their hips and thighs high in the water, the fusion is the suit of choice.

The 4mm chest panel ensures more comfort and maximum stroke efficiency while delivering buoyancy designed to assist thigh and hip aligment.

•

Dual zip flaps eliminate water entry and a streamline zip reduces drag

•

Anatomical cut and shaped lower leg allows quicker exit from suit

•

Low line collar maximises comfort

•

Anatomical panel design minimises restriction

•

High stretch large underarm gussets provide freedom of movement in the swim stroke

•

blueseventy balanced buoyancy paneling, designed to improve body position

•

Available in femme fit sizes WXS through to WLA

•

Meets USAT, ITU and WTC regulations for thickness and buoyancy.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SPRINT

men’s back

women’s back

FEATURES

A price point suit the sprint is designed to give people the ability to get out into the water, without the obstacle of a hefty price tag.

Available on pre order only. Maximum 2 drops.

•

4mm thigh and butt panels for better leg position and buoyancy

•

High stretch back panel

•

Large super stretch under arm gussets

•

Low line collar maximises comfort

•

Quick exit legs

•

Dual zip flaps eliminate water entry and a streamline zip reduces drag

•

Meets USAT, ITU and WTC regulations for thickness and buoyancy.

•

Available in femme fit sizes

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TORPEDO

FEATURES

With many national governing bodies now allowing wetsuits for younger triathletes, blueseventy are is proud to offer the torpedo – a suit made just for children. This suit has been tailored to 8, 10 and 12 year olds to encourage water activity, with the benefits of additional buoyancy and visual safety as well as providing protection from the elements.

TORPEDO SIZING. TORPEDO SIZE / AGE

IMPERIAL (in/lbs)

METRIC (cm/kg)

8yr 10yr 12yr

8yr 10yr 12yr

CHEST

27

28

31

67

71

79

WAIST

23

24

26

59

61

66

HEIGHT

53

57

60

135

145

152

WEIGHT

67

79

98

30

36

44

•

Dual zip flaps eliminate water entry

•

Low line collar maximizes comfort

•

Anatomical panel design maximizes restriction

•

High stretch underarm gussets provide freedom of movement imprving your swim stroke

•

Central buoyancy panel for improved body position and placement in the water

•

Meets USAT, ITU and WTC regulations for thickness and buoyancy.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

WETSUIT SIZING

MENS

METRIC

IMPERIAL

SIZE

XS

SM

SMT

M

MT

ML

L

XL 6’0”– 6’7”

HEIGHT (ft/in)

4’10”– 5’3”

5’4”– 5’7”

5’6”– 6’0”

5’8”– 6’1”

5’11”– 6’2”

5’11”– 6’3”

5’11”– 6’4”

WEIGHT (lbs)

121 – 143

141 – 165

150 – 172

158 – 187

160 – 190

176 – 198

192 – 220

BUILD

extra small

small

small/tall

medium

HEIGHT (cm)

147 – 160

160 – 170

168 – 182

172 – 184

WEIGHT (kg)

55 – 65

64 – 75

68 – 78

72 – 85

WXS

WS

WMS

WM

medium/tall medium/large

large

extra large

182 – 190

184 – 194

185 – 200

86

80 – 90

87 – 100

95+

WML

WL

WLA

180 – 188 73 –

WOMENS

METRIC

IMPERIAL

SIZE HEIGHT (ft/in)

4’7”– 5’1”

4’10”– 5’3”

5’0”– 5’5”

5’3”– 5’9”

5’6”– 5’11”

5’7”– 6’0”

WEIGHT (lbs)

98 – 112

108 – 121

117 – 132

123 – 141

139 – 154

145 – 165

– 160+

small medium/small

209+

5’7”– 6’0”

BUILD

extra small

medium

medium/large

large

large/athena

HEIGHT (cm)

139 – 155

147 – 160

152 – 165

160 – 175

167 – 180

169 – 182

169 – 182

WEIGHT (kg)

45 – 51

49 – 55

53 – 60

56 – 64

66 – 75

– 73+

63 –

70

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

PZ3TX

FEATURES

Using the latest in microfibre textile technology, the PZ3TX draws on our years of high performance swimming product development combined with the most recent developments in textile research.

PZ3TX is a highly advanced swimskin combining hydrophobic fabrics with welded seams in order to reduce surface drag and through its biomechanically engineered compressive properties, drastically reduces wave drag and increases performance.

The result is a swimskin that will set the standard for triathlon and open water swimmers in the new era of textile regulations.

It’s not surprising the world’s fastest open swimmers continue to make their blueseventy the swimskin of choice.

•

Superior ultra-welded suit seams reduce friction drag and enhance race speed when it matters

•

Welded arm gussets designed to significantly improve underarm swim comfort and flexibility

•

An innovative lightweight, water resistant BLU-TX fabric improves core positioning with advanced compression and streamlining

•

White heat reflective fabric in the upper back, highly compressive to reduce drag, while allowing optimal thermoregulation.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

POINTZERO3

FEATURES

The pointzero3 was the product of thinking about maximizing performance during non-wetsuit legal swims. The super slick top layer on the pointzero3 has a drag coefficient of 0.032 which is over 50 times lower than skin and more than four times lower than other swimskins on the market. The pointzero3 features the double hoop of high stretch materials that forms the same helix shape found in the wetsuit of the same name. This extra-stretchy band of high quality Lycra works to mechanically decouple the arms from the rest of the suit.

•

Helix technology – a uniquely designed pattern that allows increased range of motion to enhance the swim stroke and minimise water entry

•

Neutral buoyancy means the pointzero3 is legal for all FINA, USAT, WTC and DTU events

•

Fold over soft stitching in shoulder panels reduces chafing and releases pressure points

•

Yamamoto SCS fabric with hydrophobic skin reduces the friction drag through the water

•

Quick Exit Leg panels that make getting out of the suit timeless and the provides the perfect fit

•

Full leg coverage of Yamamoto SCS fabric improves kick speed and efficiency.

KANE’S SWIMMING FASTER. THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

Kane Radford. Tibron Mile Champion. 2:45pm. Auckland, NZ. Product testing a blueseventy swimskin.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SWIMSKIN SIZING

MENS IMPERIAL

SIZE

SM

M

ML

L

XL 6’0”-6’6”

HEIGHT (ft/in)

4’10”-5’4”

5’4”-5’9”

5’8”-6’1”

5’11”-6’3”

5’11”-6’4”

WEIGHT (lbs)

121-143

141-165

162-187

180-198

192-220

209+

extra small

small

medium

medium/large

large

extra large

HEIGHT (cm)

147-160

160-170

172-184

182-190

184-194

185-200

WEIGHT (kg)

55-65

65-75

74-85

82-90

88-98

96+

WS

WMS

WM

WL

BUILD METRIC

XS

WOMENS IMPERIAL

SIZE HEIGHT (ft/in) WEIGHT (lbs)

5’0”-5’5”

5’3”-5’9”

5’6”-5’11”

108-121

117-132

123-141

139-154

small

medium/small

medium

large

HEIGHT (cm)

147-160

152-165

160-175

167-180

WEIGHT (kg)

49-55

53-60

57-64

63-70

BUILD METRIC

4’10”-5’3”

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRI APPAREL

TBB AND BLUESEVENTY: A PARTNERSHIP Team Bike Boutique is THE premier global triathlon team, with a record second to none. blueseventy has been the wetsuit supplier for the team for the past two years.

When they heard we were producing triathlon apparel, their choice was obvious. blueseventy has supplied a full range of the endurance apparel line to the team, with fantastic feedback.

James Cunama rode 180km on his first training session in the shorts and singlet the day he received the product, and was blown away by the level of comfort and heat control afforded by the microfibre fabric and the coldblack treatment. From blueseventy’s perspective, Marketing Manager Dean Jackson could not be more excited about the project. “From the ability to test your product at the highest standard, to being involved in supporting one of the top teams in the world, the partnership makes sense.” It’s also a partnership that you can expect to see more of on the victory dais.

TBB is now swimming, biking, and running faster in blueseventy.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRIdistance

FEATURES

blueseventy’s TRIdistance range is designed to get you to the finish line faster. Our cutting edge coldblack® treated fabric is scientifically proven to reflect heat and provide a lower core temperature. Strategically placed seams lower drag and the micro weave fabric, with its quick drying, low water absorption, ultra-flat finish and exceptional breathability all make for a superior suit.

Lightweight, quick drying, gender specific patterns and detailing make the endurance top the choice for the distance athlete or those seeking optimal garment performance. Ultra lightweight mesh backs, combined with coldblack® front panels create a breathable, heat defeating garment, while the front zippers allow further control of core temperatures. Rear pockets mean you always have adequate storage, whlle generous shoulder coverage reduce your exposure to the elements.

Designed for those seeking a two-piece combo or simply the best tri short on the market.

The endurance tri short combines coldblack® fabric, 3D patterns, and superior fit to keep you cool and comfortable so you can concentrate on performing to your potential.

•

coldblack® TECHNOLOGY: coldblack® finish, reflects infrared heat rays significantly reducing heat absorption, perspiration and improving performance. Lab testing shows, that coldblack® treated dark colours reduce core temperature more than nontreated light colours

•

CLF TECHNOLOGY: Micro weave body mapping fabric maximises cooling airflow and reduces wet weight

•

Our individually tailored men’s and women’s Italian high density lightweight chamois makes sure you can focus on riding, without the bulk of a traditional chamois when swimming and running

•

Less seams = less drag. Engineered to maximise vertical seam placement and minimise horizontal drag producing seams

•

Covered rear pockets with reflective tape for swim drag reduction, security, and visibility

•

Graduated compression for fit, circulation and muscle performance

•

Unique Femme Fit womens deisgns, including women specific chamois

•

Long course seam structures for improved all day comfort

•

Low pressure leg and shoulder elastics

•

Flat lock construction for low seam drag and comfort

•

SIZES: Men’s XS-XL. Women’s XS-L.

coldblack® is a registered trademark of Schoeller Technoligies AG, Switzerland (patent pending).

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRIdistance

WOMEN’S

suit front

suit back

top front

suit back

top front

top back

shorts front

shorts back

MEN’S

suit front

top back

shorts front

shorts back

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRIelite

FEATURES

Now you have even greater choice when it comes to what you wear throughout a race. The blueseventy TRIelite range has been specifically designed for athletes whose primary focus is to go faster in a non-wetsuit race. Flat welded seams, a teflon coated microfibre fabric and ultra flat high density chamois combine to make the perfect high performance suit that’s just as good in or out of the water.

Two years in development, the TRIelite is tested for performance in the flume, the wind tunnel, and at the levels of racing by the best athletes in the world, to ensure optimal performance.

TRIelite is likely to change the face of the total race forever, you choose whether you want to be out in front.

•

TEFLON COATING: ultra low water absorbancy, with a low drag surface

•

CLF TECHNOLOGY: micro weave fabric maximises cooling airflow and reduces wet weight

•

Hand selected ULTRA FLAT high-density chamois, specially designed for aggressive short distance racing

•

Welded seams means less drag. Superior ultra welded seams for superior strength and flat seams to produce less drag in the water and on the bike

•

Graduated compression for fit, circulation and muscle performance

•

Unique Femme Fit womens designs, including women specific chamois

•

Low pressure leg and shoulder elastics

•

Body mapping: lighter weight fabric located in key core panels for better heat transfer/and wicking

•

ITU legal mens back zip and womens open back designs

•

SIZES: Men’s XS-XL. Women’s XS-L.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRIelite

WOMEN’S

suit front

suit back

MEN’S

suit front

suit back

top front

top back

shorts front

shorts back

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRIperformance

FEATURES

For the athlete looking for highend performance without a highend price tag. Our TriPerformance range delivers all of the must have features of a triathlon garment.

From our signature back designs, strategically placed cooling panels, through to the well thought out durable and highly functional midcompressive base fabric, TRIperformance will surprise you as a highly competitive midrange option.

•

Rear pockets for training and race essentials

•

Italian milled midcompressive fabrics

•

Anti-microbial fleece chamois

•

Low pressure leg and shoulder elastics

•

Body mapping: lighter weight fabric located in key core panels for better heat transfer/ and wicking

•

Stylish designs – womens designs available in fashionable tankini and tri singlet options, as well as open back or the more supportive full back one piece suit

•

Designed by women for women – features internal shelf bra and unique Femme Fit womens designs, with blueseventy signature back

•

SIZES: Men’s XS-XL. Women’s XS-L.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRIperformance

WOMEN’S

A

onepeice full back

onepeice open back

zip top

MEN’S

onepeice

tri top

shorts

asymetric tankini

tri shorts

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

TRI APPAREL SIZING

MENS METRIC (cm/kg) SIZE HEIGHT

XS

MENS IMPERIAL (in/lbs) S

M

L

XL

147-165 165-173 173-188 179-190 183-194 185-201

WEIGHT

55-65

64-73

CHEST

76-86

86-94

WAIST

71-76

76-81

HIPS

76-86

86-94

70-86

79-90

87-100

HEIGHT

XS

S

121-143

141-160

155 -190

175 -198

XXL

6’-6’4” 6’1”-6’7” 192 -220

209+

37-41

41-44

44-47

47-52

32-34

34-38

37-42

42-45

94-104 104-112 112-120 120-130

30-34

34-37

37-41

41-44

44-47

47-52

M

L

XL

5’3-5’9’’

5’6-5’11’’

5’7-6’0

123 -141 139 -154

145 -165

86-96

WOMENS IMPERIAL (in/lbs) M

L

XL

XS

S

4’7’’-5’1’’ 4’10’’-5’5’’

66-75

98 -112

97-104 104-114

30-33

33-35

35-38

38-41

41-45

89-97

24-26

26-28

29-32

32-35

35-38

99-107 107-112 112-122

32-35

36-39

39-42

42-44

44-48

49-55

56-64

83-89

89-97

66-71

4’10”-5’5” 5’5’’-5’8’’ 5’8”-6’2’’ 5’11”-6’3’’

XL

34-37

44-51

91-99

L

30-32

76-83 61-66

M

30-34

WEIGHT

81-89

S

28-30

CHEST HIPS

XS

94-107 107-114

81-86

139-155 147-165 160-175 167-180 169-182

WAIST

95+

94-104 104-112 112-120 120-130

WOMENS METRIC (cm/kg) SIZE

XXL

74-81

64-70 81-89

108 -121

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

NEROTX KNEESKIN

front

back

FEATURES

blueseventy’s neroTX range incorporates the very latest in modern textile fabric technology.

With advanced ultrasonic welding and extensively tested patterns offering the optimal blend of fit, compression and performance, you know you’ll soon be swimming faster with blueseventy.

Consulting with industry experts on female fit, patterns and the latest textile materials have resulted in a kneeskin delivering maximum performance within the new FINA regulations.

•

Ultrasonic bonded seams for seamless surface flow

•

Low drag co-efficent

•

Compression management

•

Ultra lightweight quick drying fabric

•

FINA Approved

•

Tried and tested Femme Fit.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

NEROTX JAMMER

front

FEATURES

blueseventy’s neroTX range incorporates the very latest in modern textile fabric technology.

With advanced ultrasonic welding and extensively tested patterns offering the optimal blend of fit, compression and performance, you know you’ll soon be swimming faster with blueseventy.

Featuring a warp filament treated nylon, the new neroTX jammer sits in a class of its own.

Ultra low drag co-efficient, compression and dynamic fit offering superior fit and pool performance. We have created a jammer that delivers the maximum performance possible within the FINA regulations.

•

Ultrasonic bonded seams for seamless surface flow

•

Low profile waistband for reduced flow disturbance

•

Compression management

•

Ultra lightweight quick drying fabric

•

FINA Approved.

back

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

FLAIRE

pink / orange / white

surf / turquoise / white

dk green / lt green / white

FEATURES

Vibrant colors with a thin strap design in an asymmetrical splice. Swimmer inspired designs, longer life XLA fabric and stylish cuts deliver performance and durability without having to sacrifice comfort.

•

Cutting edge XLA fabric provides longer life and better compression than standard poly and xtra life lycra, making your suit fit better for longer.

•

Swimmer inspired designs cut for performance

•

Italian and US milled fabric

•

100% nylon lining for exceptional strength comfort and durability

•

50+ UV protection.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

ECLIPSE

black / red / white

black / pink / orange

black / dk green / lt green

navy / surf / orange

FEATURES

Stylish design with blueseventy signature back provides secure fit with flattering silhouette.

•

Cutting edge XLA fabric provides longer life and better compression than standard poly and xtra life lycra, making your suit fit better for longer.

•

Swimmer inspired designs cut for performance

•

Italian and US milled fabric

•

100% nylon lining for exceptional strength comfort and durability

•

50+ UV protection.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SPECTRA

black / orange / surf

black / surf / white

black / red / white

FEATURES

Thin straps provide a flexible fit with blueseventy signature back and a dynamic front splice.

•

Cutting edge XLA fabric provides longer life and better compression than standard poly and xtra life lycra, making your suit fit better for longer.

•

Swimmer inspired designs cut for performance

•

Italian and US milled fabric

•

100% nylon lining for exceptional strength comfort and durability

•

50+ UV protection.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SPECTRA JAMMER

blue / orange / surf

black / black / black

FEATURES

Engineered for fit and function with a longer cut for better coverage and double front paneling gives extra support.

•

Cutting edge XLA fabric provides longer life and better compression than standard poly and xtra life lycra, making your suit fit better for longer.

•

Swimmer inspired designs cut for performance

•

Italian and US milled fabric

•

100% nylon lining for exceptional strength comfort and durability

•

50+ UV protection.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SPECTRA BRIEF

black / red

black / surf

FEATURES

Contemporary designed brief with fuller sides for versatility. Double front paneling gives extra support.

•

Cutting edge XLA fabric provides longer life and better compression than standard poly and xtra life lycra, making your suit fit better for longer.

•

Swimmer inspired designs cut for performance

•

Italian and US milled fabric

•

100% nylon lining for exceptional strength comfort and durability

•

50+ UV protection.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

WARM UPS

FEATURES

Over the last couple of years we’ve been inundated with requests for blueseventy gear that can be worn waterside before or after your race or practice. These stylish and comfortable jackets and pants feature our exclusive moisture control system and are fashionable but functional garments that say something about the swimmer you are. Signature orange highlights and contrast panels sculpt the body, while brushed insides and the comfortable casual fit keeps you warm and ready for action.

•

Moisture wicking fleece lining designed to transfer moisture from the skin to keep you warm and dry

•

Swimmer inspired designs

•

Comfortable loose fitting cuts

•

Hooded jacket with zip fastening

•

Zip pockets for securing your valuables.

SAM’S SWIMMING FASTER.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SWIMSKIN SIZING

Samantha Richter. Butterf ly and freestyle champion.

Auckland, New Zealand. 10.02am.

Product testing the neroTX kneeskin.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

SWIMWEAR SIZING MENS METRIC (cm/kg)

TRAINING PERFORMANCE

MENS IMPERIAL (in/lbs)

SIZE

22

24

26

28

30

32

34

36

38

22

24

26

28

30

32

34

36

CHEST

79

84

89

94

99

104

109

114

119

31

33

35

37

39

41

43

45

47

WAIST

58

64

69

74

79

84

89

94

99

23

25

27

29

31

33

35

37

39

WOMENS IMPERIAL (in/lbs)

WOMENS METRIC (cm/kg) SIZE

22

24

26

28

30

32

34

36

38

22

CHEST

60

66

72

76

81

86

91

97

102

23.5

WAIST

53

57

61

64

66

69

74

76

81

21 22.5

HIPS

64

70

76

81

86

91

97

102

104

TORSO

137

141

145

149

152

156

163

169

175

MENS METRIC (cm/kg)

INTERNATIONAL

24

26

28

30

32

34

36

38

26 28.5

30

32

34

36

38

40

24

25

26

27

29

30

32

25 27.5

30

32

34

36

38

40

41

54 55.5

57 58.5

60 61.5

64 66.5

69

MENS IMPERIAL (in/lbs)

SIZE

18

20

22

24

26

28

30

32

34

18

20

22

24

26

28

30

32

34

CHEST

79

84

89

94

99

104

109

114

119

31

33

35

37

39

41

43

45

47

WAIST

56

58

64

69

74

79

84

89

94

22

23

25

27

29

31

33

35

37

HEIGHT

152

160

168

174

180

186

194

202

210

60

61

63

66

68

71

74

76

78

WEIGHT

62

68

74

78

82

85

91

97

105

136

150

164

172

180

188

200

214

228

28

30

32

34 43

WOMENS IMPERIAL (in/lbs)

WOMENS METRIC (cm/kg)

RACE

38

SIZE

20

CHEST WAIST

26

28

30

32

34

20

86

92

94

98

102

108

30

32

34

36

37

39

40

71

76

81

86

89

91

22

26

28

30

32

34

35

36

158

163

165

168

171

178

185

59

62

64

65

66

68

70

73

58

63

66

69

73

78

84

110

125

138

145

152

162

172

185

26

28

30

32

34

36

22

24

76

82

56

66

HEIGHT

151

WEIGHT

52

MENS MASTER GLOBAL US/UK

22

24

22

24

26

WOMENS MASTER GLOBAL 38

22

24

26

28

30

32

34

36

38

34

36

38

40

42

44

46

48

60

65

70

75

80

85

90

95

IT

32

34

36

38

40

42

44

46

48

32

ESP

55

60

65

70

75

80

85

90

95

55

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

CARBONRACE

FEATURES •

CFP increases structural strength using less material, creating a lighter, more streamlined shape, and a lighter goggle

•

Highest quality UV & A/F Polycarbonate lenses for clarity, protection and vision

•

Low profile moulded lenses reduces drag

The new blueseventy carbonRACE Goggles are made from the latest technologically advanced CFP (Carbon Fibre Polymer). Polycarbonate has long been the standard in the aquatic eye wear industry … not anymore. CFP is up to six times stronger and allows the construction of the key engineered elements of a modern swim goggle to be twice as light as a standard goggle. This means huge weight reductions increasing comfort levels, without sacrificing strength.

•

Double band silicon head-strap for placement security and fit

•

Quick Fit Adjust Strap System creates a low profile over the socket with the ease of adjustability

•

Three nose pieces for further customisation and to improve fit

•

Anti-fog treated lens

CFP has been hailed as the next step in lightweight engineered polymers and it is produced exclusively for blueseventy.

•

Available in mirror and non-mirror lenses

•

Clamshell hard protective case and spare strap included.

Every now and then something comes along and revolutionizes the way we look at swimming. After all it’s not the first time blueseventy has caused a stir in the water.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

GOGGLES

HYDRA-VISION

VISION

SIREN

The latest soft frame technology goggle with emphasis on all round visibility and improved dynamics in the water.

The curved lens makes this the perfect crossover goggle for pool to open water.

The Vision goggle is perfect for all competitive and training environments.

The Vision has firmly established itself as the number one choice for open water and triathlon competition swimmers.

Designed with the same meticulous attention to detail as our women’s specific femme fit swimskins and wetsuits, the Siren goggle answers the demand for a goggle specifically designed for the women’s face. Along with a smaller nose bridge, the narrower shaped Siren goggle gasket creates a snug fit between a woman’s higher cheekbones and lower brow line.

FEATURES

FEATURES

•

Wide view curved lens provides extended vision and clarity compared to regular lenses

•

180 degree vision from curved wide angled lens

•

Integrated Soft Touch Auto Adjust Strap system allows ease of adjustability

•

Soft oversized silicon gasket that fits most head shapes

•

Integrated adjustment allows for smoother and less interrupted water flow over the goggle, improving hydro-dynamics

•

Customized lens colors designed for all lighting conditions

•

Unique frame sculpturing meets the requirements of the female facial features

•

Low profile feature fitting frame

•

Anti-fog and UV protection

•

•

Latest HDR TPR frame materials used to reduce weight, increase comfort and fit

•

Two different moulds to suit small and large face shapes.

Curved wide vision lens giving maximum visibility in the pool and open water

•

Latest UV400 CP lens technology

•

CP lenses deliver unmatched anti-fog properties

•

Split yoke strap for placement security even in the roughest open water swims.

•

Split yoke strap for security even in the roughest open water swims.

FEATURES

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

GOGGLES

NERO RACE

ELEMENT

The Nero RACE goggle offers the latest in low profile pool racing eye wear. the Nero RACE utilizes the latest moulding techniques and materials. This goggle is a perfect balance of fit, flexibility and durability for competitive use.

The Element combines the comfort, all round visibility and fit demanded by the open water swimmer with the low-drag small socket feel a competitive pool swimmer expects.

FEATURES

FEATURES

Highest quality UV & A/F Polycarbonate lenses for clarity, protection and vision

•

High quality silicon gasket

•

Double silicon headstrap for a secure fit

•

Low profile PC-TPR Co-moulded lenses reduces drag

•

Anti-fog treated lens

•

Double band silicon head-strap for placement security and fit

•

Customized lens colors designed for a variety of weather and light conditions.

•

Quick fit Adjust Strap system creates a low profile over the socket with the ease of adjustability

•

Over moulded frame reduces flex & increases durability and fit.

•

LENS COLOUR GUIDE

Yellow/orange, pink and amber lens designed to enhance light. For low light conditions; dawn, dusk or overcast weather.

Blue and violet lens designed for moderate light conditions; cloudy weather or indoor lighting.

Smoke lens designed to reduce bright light. For sunny weather or high glare conditions.

Mirrored lens designed to reduce bright light and block UV light. For sunny weather or high glare conditions.

LUKE’S SWIMMING FASTER. THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

Luke McKenzie. Ironman champion. 7:45am. Noosa, Australia.

Training in the Helix and Hydra-Vision goggle.

IMAGE OR A QUOTE

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

ACCESSORIES

SWIM SOCKS

SWIM GLOVES

RACE BELT

•

•

Open water specific training tool

•

•

Webbed fingers allow increased resistance training

Silky woven belt, lighter weight and softer against the skin than elastic

•

Form fitting neoprene insulates against the cold.

Smaller low profile buckles improve comfort

•

Toggle number attachment reliable and easy to use.

Form fitting neoprene sock prevents injury to sole of foot when walking on rocky surfaces

•

Insulates against the cold

•

Longer length to reduce water entry.

Sizes available: S, L.

•

Sizes available: S, L.

One size fits all.

SKULL CAP

TIMING BAND

TOE COVERS

•

Flexible central panel enhances fit

•

•

•

3mm Yamamoto neoprene maximizes warmth and comfort.

Race tested in Kona. Extra thick neoprene increases comfort

Anti-abrasion soles, and taped cleat hole increase durability

•

Adjustable Velcro fits most ankles

•

•

Velcro Timing Chip anchor.

Glued and blind-stitched to eliminate wind chill and reduce moisture entry.

Sizes available: S, L.

One size fits all.

Sizes available: S, L.

THE WORLD IS SWIMMING FASTER IN BLUESEVENTY.

ACCESSORIES

TRANSITION TZ BAG

SILICON CAP

TRAVEL BAG

•

Large, waterproof wetsuit compartment

•

Durable silicone construction

•

Extendable handle for convenience

•

Creaseless design reduces drag

•

Durable rip stop fabric

•

Helmet pocket and external water bottle pockets

•

Available in a range of vibrant colours.

•

External zip flap access, with lined shoe compartment

•

Interior bag big enough for cycling and running shoes, and race day apparel and nutrition

•

Split zipper clamshell opening with internal compartments

•

Approximately 32 litre capacity.

•

Approximately 90 litre capacity.

VISOR

BEANIE

MESH BAG

•

Lightweight and moisture wicking, the Headsweats visor is synonymous with Triathlon

•

Made of coolmax this hat will wick moisture away and keep your head cool in the heat and warm in the cold

•

Suitable for small articles and can be used as a carry bag or a back pack

•

Approximately 10 litre capacity.

•

Available in black and white.

•

Available in black.

One size fits all.

One size fits all.

One size fits all.

Distributor Europe: Becker Distributions GmbH Am G eissberg 1 56470 Bad Marienberg G ermany Tel.: +49-621-832 54 89 Fax: +49-621-832 54 93 Email: info@becker-distribution.com www.becker-distribution.com

www.blueseventy.com THE WORLD IS SWIMMING FASTER IN BLUESEVENTY. Follow us at http://www.thewaterisopen.blogspot.com/ and http://twitter.com/blueseventy