LOOK diversifies
Mountain, champions, bike: a LOOK trilogy.
When LOOK was founded in 1951 the company manufactured ski bindings. 60 years further on, LOOK is returning to its first love with an entirely new range of winter clothing, a blend of urban and winter sports styles which will soon be available in our Paris stores and in the top Alpine ski resorts.
Alpe d’Huez , mythical climb of the Tour de France with its 21 bends, that saw the impressive victories of the greatest champions, opened the way to Greg Lemond’s victory in 1986, who became the first American to win the Tour de France with the first carbon frame ever used on the professional circuit, the LOOK KG86. A victory marked under the sign of innovation... already! Nowadays when Thomas Voeckler, exceptional since the beginning of the Tour is still in yellow at the top of the Galibier with his Keo Blade pedals, Rein Taaramae wins the white jersey of the best young hope on his LOOK 695.
Following a commercial partnership agreement with VTT SUNN, LOOK has been given world-wide distribution rights for this range.
Mountain, champions, bike: a LOOK trilogy. The firm, created on rupture innovations, invented the first ski binding in 1956 and it is the control of the ski technology that allowed the creation of the first clipless pedal in 1984.
To complete the picture, LOOK’s involvement in the world of horse-riding has been underlined with its 2009 acquisition of Freejump, the leading manufacturer of automatic release stirrups.
The adventure continues and there are two world innovations that we propose to share this year. With the Keo Power, it is the first power measurement pedal ever conceived that we are launching on the market. New sensations, new innovations, new integrations... We are pursuing our integration policy. It allows us to improve the quality of our products by pushing back the established standards. Exceed ready-made opinions and let yourself be surprised by our new MTB 920, a concentrate of technology, racy with its integrated stem and adapted to cross-country riders as well as to adepts of marathon distances. We think up, create, develop our products with love and passion. The love of sport in general, of cycling and skiing in particular. In 201À, LOOK will also let you discover its precious alpine heritage with a collection of luxurious, fashionable and technical mountain garments, signed Ludovic Alban. Dominique Bergin Chief Executive Officer of LOOK
La boutique LOOK Rue Saint-Honoré - 75008 Paris. www.look-collection.com 02 03