SNOW
surf
G I FT S F OR T H E SU R F IN G E N T H U SIA ST
S P Y + RE A LT R E E / A c e G og g le - Su p e r - ste a lth y w/ bonus H a p p y l e n s . 1 3 0 . www.sp yo p tic.co m
L IQUID F OU N D ATION + JIM E LLIN GTON / hedgeh o g 5 5 0 . w w w.l fsurf.com
K2 / S t as h H e l m e t - d e s i gn e d fo r co m fo r t a n d eas e-of -us e 1 2 9 . 9 5
HYPERF LEX WE TS U ITS / VooD oo Wns Frontzi p we tsu it 2 99. w w w.l fsurf.com
THI RTY TW O / M T B J e r e m y Jo n e s Bo o t & 2 0 3 2 mit t s - Fo r w h a t e v e r a d v e ntu r e yo u m a y p u r su e on t he s lo p e s . T h i s b o o t i s tr u ly a n in d u str y- fir st. 499. Mit t s 3 9 . w w w. t h i r t y t w o .co m
SPY + J OH N JOH N FLOR E N C E / The Atl as - H app y L e n s & neoprene strap 160. w w w.spyopti c.com
RI DE S NOW B O A R D S / B e r ze r ke r Sn o wb o a r d & Rodeo LTD B i n d i n g - P o w d e r b o a r d e n g in e e r e d f or J ak e Bl a u v e l t 5 0 5 . B i n d in g s id e a l fo r fr e e style t hrill-s eek e r s . 2 5 9 . w w w. r i d e sn o wb o a r d s.co m
DUM M Y MOU N T / Mouth camera mount 35. w w w. lfsu r f.co m
S MI TH / W m n s Va n t a g e H e lm e t & Wm n s I/OS G oggle. 2 2 0 . 1 7 5 . w w w. s m i th o p tics.co m
GO PRO / H ero 4 Bl ack 499. w w w.l fsurf.com
COBIAN SA N D A LS / Tofi no A rchy - l eather & rubb e r flip s - mo better than al l the rest. 70. w w w. co b ia n u sa.com
DAKI NE / Wy ’ E a s t J a c k e t - 2 6 0 . www.d a kin e .co m
RIPCURL / S earch GPS w atch - 1,360 Ti de Locatio n s 4 0 0 . w w w.ri pcurl .com
AP E X / M C • 3 - m o d u l a r s k i b o o t 8 9 5 . www.a p e xskiboot s . c o m
HYPERF LEX / Amp S pl i t Toe B oot - 65. su r f.co m
CLI CK / S k i & S n o w b o a r d Ca r a b in e r - sta r te d b y our bro M a r k “ S c h m i d d y ” S ch m id 2 4 . www,clickca rabiner. c o m
WAT ERT I GH T / Shrackl ebox - ful l y stocked surfe r ’s ta cklebox - be prepared. 45. w w w.l fsurf.com
K2 / I K oni c 8 5 t i S k i & O o o la L u v 8 5 ti Ski - 11 0 0 . www. k 2s k i s . c o m FULL TI LT / D e s c e n d a n t 8 Bo o t - F in a lly, a d o p e boot f or w i d e f e e t . 7 5 0 . w w w.fu lltiltb o o ts.co m
santa's pick
GI FTS F OR THE S NOW E N T H US I A S T
w w w.l f-
RIP CURL / 4/3 E bomb chest zi p ful l sui t. 359. www.h a n sensurf.com RUST Y SU R FB OA R D S / Smoothi e - cl ean, ful l , r o u n d p in - surfs fast & smooth 700. w w w rustysu r fb o a r ds.com
AVA S IN SU R FB OA R D S / the B erz erk er - The fl at rocker and x-tra vol um e c reate a ex tremel y fast board that respond s on al l parts of the w ave. 575. w w w.avasi nusa .c om COVER - BC RICH GUITAR / Avenge Son of Beast Strike fear into the hearts of your enemies’ 299. www.rockandrollsandiego.com
FOR Him
FOR Her
G IF T OF ST YL E F OR HIM & HER H IM ELE MEN T B R A N D / B oondoc k Fl ex Fl annel 59. w w w.us.el ementbrand.c om VOLC OM JE A N S / S ol v er Form 75. w w w. vol com.com ELE MEN T B R A N D / D ul c ey J ac k et 99. w w w.us.el ementbran d.c om ELE C TR IC / D el uxe w eb 24. w w w.el ec tri c cal i forni a.com LEATH ER MA N / C ra ter c 33S x s urf k ni fe 60. w w w w.l eatherma n.c om TSOVE T WATC H ES / j pt-nt42 - 42mm, 200 meter, 3 hand M i y ota mov ement. 225. w w w. tsovet.com SA X X U N D E RWEA R / Vi be box x er 31. w w w.saxxunderw ear.c om ETN IES / Jameson EC O 2 - made w i th recycl ed rubber and pl as ti c . 64. w w w.etni es . com C IR C A / Essenti al - W i nds or J ames S i gnature Model . 64. w w w.c 1rc a.c om B YR D + R IC H E R POO R E R / C arry On D OP ki t - socks, soap on a rope, pomade & comb 74. w w w.byrdh ai r.c om D C SH OES / Peary S now B oot - al l the i nsul ati on, tracti on, and w eatherproofi ng w i th the comfort of a s k ate s hoe 110. w w w.dcshoes.com ELE C TR IC / S haw B eani e 32. w w w.el ec tri ccal i forni a.com ELE MEN T / C amden E l i te B ac k pac k 45. w w w.us.el ementbran d.c om
H ER S SP Y / Qui nn - H appy l ens , grey green pol ar 149. w w w.spyopti c.com D C SH OES / Women’s H eathrow 65. & Lynx Vul c TX 50. w ww.dc s hoes .c om D A K IN E / Ki rra Fl ee c e Leggi ngs - $50.00 w w w.daki ne.com K IC K E R A U D IO / Tabor B l uetooth headphones 129. w w w.ki ck er.c om LIQU ID FOU N D ATION / Li v e to S urf Tee Sooooper soft. 24. ww w.l fs urf.c om D C C LOTH IN G / D CLA J ac k et 199. w w w. dcshoes.com K H OMB U B OOTS / B ry c e - Fas hi on and functi on from the sl opes to the c i ty s treets . 99. w w w. khombu.com D A K IN E / H el i P ro DLX 24Li tre bac k pac k . 110. w w w.daki ne.com SH OR E PR OJEC T / Wri s tabl es - w mns w atch w i nterchangeabl e s traps . 175. w w w. shoreproj ects.com
santa's pick
B OTTLE & WOOD / Grey Goos e E arri ngs C rafted from re-pur pos ed l i quor bottl es . C l ear/Whi te 2″ P oi nts on S i l v er. 30. w w w. bottl eandw ood.com
WHEELS
L O A D E D L O N G B O A R D S / D ervi sh S ama - Low and easy to ri de for both the fi rst-ti me skater l ooki ng to crui se around tow n and the experi enced ri der seeki ng a soul ful , snow board-i nspi red ri de and the abi l i ty to expl ore l ongboard danci ng and freestyl e. 320. w w w.l oadedboards.com
L I Q U I D F O U N DATI O N / Woodi es & GMM mi ni P ol ari zed l ens & frames made from recycl ed skate decks. 70. Good Mythi cal Morni ng (youTube sensati on) l i mi ted edi ti o n custom made mi ni -crui ser styl e skateboards.150. w w w.l fsurf.co m ELEMENT / N i j a h C o m p l ete , We stg a te Sco u t, Gr e yso n Sh a rk Team rid e r s N i j a h H u s t o n , Br a n d o n We stg a te & Gr e yso n F l etcher s ignat ur e m o d e l s m a k e s u r e n o o n e is b o r e d th is Ho lid a y season. 8” 7 ply c o n s t r u c t i o n . 9 0 . 4 4 . & 5 5 . www.e le m e n tb r a n d .co m
R O C K W E L L WATC H E S / CF - With a real carbon fiber inlay on the bezel, and a super durable silicone band, this watch is the perfect piece to accentuate any radical lifestyle on the street or in the dirt. 195. www.rockwelltime.com
ELLSWORTH HANDCRA FT E D BIKE S / Ep ip h a n y 2 7 .5 + E v er he a r d o f a t h i n g c alle d tr a ctio n ? It’s so m e th in g yo u want, and the E pi phany 27.5+ gi ves you al l you can handl e. Tracti on i s one of the t hings in t h i s l i f e t h a t y o u sh o u ld e n jo y in e xce ss. Co m b in ed the uber-capabl e 27.5+ FAT ti res w i th our acti ve IC T suspensi on, the res ul t? The baddes t 2 7 . 5 m o u n t a i n bike s o n th e tr a ils fo r 2 0 1 6 . sta r tin g at 4595. w w w.el l sw orthbi kes.com
B ELL HEL M ET / S u p e r 2 R M IPS Eq u ip p e d
True al l - m o u n t a i n p e r f o rm a n ce is a ll a b o u t a d a p ta b ility. Wi th i ts game-changi ng removabl e chi n-bar, B el l ’s al l -new Super 2R i s tw o hel mets i n one. R e m o v e a n d s t o w th e ch in - b a r in yo u r p a ck o r o n yo u r rack on l ong cl i mbs, then l ock i t i n pl ace w hen you’ re ready to ri p more aggres s i v e t errain . 2 2 0 . w w w. b i c y c le wa r e h o u se .co m
C O A S TA L E DDY / Won d e r B r a c k e t - f u l l y a d j u sta b l e p r o n e b o a rd hyd ra ti o n system 69.
Paddle
FUT URE S FIN S / M a n ta The lat es t in S U P rac e t echnology s pec if ic ally des igned f or c ours e rac ing w here m ult iple buoy t ur ns are required. 110.
Inflatable Lahui Kai Lahui Kai G O P R O / H e r o 4 S e s s io n ON Y X / M24 I ns ight PFD Inf lata b l e S u p B e Aztek l t P a ckPaddle Shoots 1080p video at 60 fps w it h H y d ra t i o n & b a ck - u p a n d 8 - m e g a p i x e l p h o t o s v i a a oral i n f l a t i o n 1 5 4Rareform . s i n g l e - b u t t o n co n t r o l . 1 9 9 .
a v a ila ble a t w w w. w e s t c o a s t pa ddl e s p ort s .c om
L A H U I K A I / P R O N E Ma nt a 3X C a r bo n D e v e l o p e d by wo r l d cl a s s p a d d l e r a n d co a ch M i ck D i B e t t a , a n d h i s we l l re s p e ct e d A u s t ra l i a n p r o ne p a d d l e r s . I t m e e t s t h e n e e d s i n a l l a re a s o f t ra i n i n g, co m p e t i t i o n , a n d g e n e ra l p a d d l i n g. T h i s s h a p e i s q u i ck o f f t h e l i n e, h a s s o l i d s t a b i l i t y, a n d e f f i ci e n t g l i d e f o r t h o s e l o n g d i s t a n ce p a d d l e s . 1 0 2 5 . www. we s t co a s t p a d d l e s p o r t s . co m
Element boards Loaded Boards Swatch Watch
K I N G S PA D D L E S P O RT / Cus t om Si mmon s T h e e v e r y d a y g o t o bo ard fo r SUP s ur fi ng. T h e S i m m o n s S U P o f f er s u np a ra l l e le d s pe e d , t u r n i n g a n d s t a b i l i t y. Th e Si m m on s SUP b o a rd i s p a t t e r n e d a f t e r t h e re vo lu ti o na r y d es ig n s o f t h e g re a t B o b S i m m o n s. s ta r tin g at 1495. www. we s t co a s t p a d d l e s po rts. co m
I S L E S U R F & S U P / I nf la t a bl e - fu ll y i nf la te s f r o m t h e s i ze o f a s l e e p i n g ba g t o 12’ 6 i n l e s s t h a n 5 m i n u t e s - s t o re s an d trav el s e a s i l y i n t i g h t s p a ce s I n cl ud es a 3 -Pi ec e a d j u s t a b l e a l l oy t rav e l p a dd l e, HP h a n d p u mp, b a ck p a ck ca r r y i n g b a g, f i ns a n d b un g ee co rd. 7 4 5 . www. i s l e s u r f a n d s u p. co m
L A H U I K A I / S zy m a ns k i 3X Ca rb on rac e Tr ip l e C a r b o n C o n s t r u ct i o n - d e si g ne d by Br i an S zy m a n s k i a n d Jo h n B e cke r 14 ’ rac e b o ard i s co m f o r t a b l e a n d f a s t wi th a m a z in g g l i d e, p re ci s i o n t ra ck i n g, a n d co m fo rt ab l e co n tr ol i n a l l wa t e r co n d i t i o n s . 1 8 8 5 . www. we s t co a s t p a d d l e s p o rts . co m
QUI CK BLA DE / V-Dri ve P a d d l e This pa ddle co ncept was c reat ed and s haped by legend a r y Water ma n Dave Ka lam a. G reat f or c at ching wav es , rac i n g and tour ing. 499. www. w es t c oas t paddles port s . c om
A Z TE K PA D D L E S / C us t o m S ur f A co m p l e t e s u r f p a d d l e b u i l t t o o rd e r ; e q u i p p e d wi th cu sto m b l a d e, h a n d l e a n d s h a f t . M a d e i n S a n D i e g o wi th l i g h twe i g h t ca r b o n f i b re. 3 9 0 . www. a zt e k p a d d l e s . co m
Below is the GoPro Hero4 Session, the fifth and newest member to the company’s current line-up. It packs the power of GoPro into their smallest, lightest, most convenient camera yet—featuring a rugged and waterproof design, easy one-button control, 1080p60 video and 8MP photos.
THE HISTORY OF GOPRO How Nick Woodman built the POV camera market and became a billionaire 2001
Nicholas Woodman has a vision to develop a wrist strap that could tether cameras to the wrists of surfers. He takes these first prototypes with him on a surf trip to Australian and Indonesia. There, he tests his wrist strap with different cameras, later realizing that he also has to sell the camera and a waterproof housing.
2003
2008
Woodman introduces the wide-angle lens giving users that distinct panorama shot that is now one of GoPro’s signatures. The company also begins marketing GoPros as mountable devices, allowing people to now film themselves by attaching their cameras to ski poles, car frames and surfboards.
2010
After writing the patents and legal documents from his 1971 Volkswagen Van, Woodman creates Woodman Labs, the parent company for what we know today as GoPro. In GoPro’s early days, Woodman slept out of that van while marketing the cameras on business trips.
GoPro takes the jump to high definition with the Hero HD (1080p) opens up new markets for GoPro. The company ends 2010 with revenues of $64 million, more than tripling sales from the year before.
2004
GoPro announces that its strategic invest from five venture capital firms including Riverwood Capital, led by former Flextronics CEO Michael Marks, and Steamboat Ventures, Disney’s venture investment arm.. The total investment is pegged at about $88 million. GoPro introduces the Hero2 with an 11-megapixel camera, improved low-light capability and 1080P video at 30 frames per second. The company ends the year with revenues of $234 million.
Woodman sells his first cameras to surf retailers at the Action Sports Retailer Convention in San Diego. Although the 35mm Hero was originally built for surfers, Woodman eventually branched the product out into other action sports like snowboarding.
2005
GoPro sells about $350,000 worth of cameras. Woodman hits this goal by selling to surf shops and specialty sports boutqiues as well as appearing on QVC three times.
2006
After being encouraged by friends to make the transition to digital, Woodman introduces the Digital Hero - The camera shoots VGA video in 10 second bursts and has no audio recording ability.
2007
The Digital Hero 3 improves by capturing activities with unlimited video and audio.
PRESENT - GoPro launches the HERO4 line. Capturing 4K Ultra HD video and liquid-smooth slow motion at up to 240 frames per second, HERO4 Black delivers higher performance than any other GoPro to date.
MAKE IT EVEN BETTER
Multiple aftermarket companies sell gear to take your video to the next level!
2011
2012
GoPro introduces the smaller, lighter HD Hero3 with three different camera types, including the $400 black edition which now has 12-megapixel photo capability and 1080p video at 60 frames per second. Chinese electronics manufacturer Hon Hai Precision Industry Co., better known as Foxconn, makes a $200 million investment for 8.88% of the San Mateo, Calif. camera firm, making Woodman a billionaire. The company ends the year with sales of $521 million.
POLAR PRO - GoPro polarized lens filters Professional Edition 6-Pack. 99. www.polarprofilters.com
RENIC GEAR - High end Go Pro accessories made from Billet Aluminum then anodized - Makes your gear bulletproof & looks cool as hell - starting at 20. www.renicgear.com
DJI Technology - Put your GoPro Hero4 Black in the sky by flying with the trusted Phantom 2. An H4-3d gimbal keeps the camera stable. starting at 699. www. dji.com