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WEDNESDAY, WEDNESDAY, FEBRUARY JANUARY 20, 8, 2016 2017
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BC Home Hunters Reveal Surprising Must-Haves: Survey
W
hen it comes to must-haves in buying or renting a home, a recent survey of BC residents says that, after the price, there is one other thing more important than bedrooms, size or location – and that’s private outdoor space. According to a survey carried out by Insights West on behalf of Resonance Consulting, and presented to an Urban Development Institute (UDI) seminar January 24, the key home feature to BC residents is the price. Eight out of 10 respondents identified cost as their most important feature, and it was the top concern of each of the individual age groups, which breaks down as 83 per cent of Millennial respondents, 82 per cent of Gen-Xers and 75 per cent of Baby Boomers. However, for all respondents as a whole, the second-most important feature was private outdoor living space (65 per cent) – whether a yard or just a balcony. This was prioritized over number of bedrooms (55 per cent) in third place and overall square footage (52 per cent) in fourth. Storage space rounded out the top five of features, at 51 per cent of respondents, with the first of several location-based features – walking distance to amenities –
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coming in sixth at 49 per cent. Age Differentiation The priorities vary considerably when broken by age group, however, with Millennial respondents putting proximity to work in second place (63 per cent), followed by access to transit at 55 per cent. Bedrooms and square footage were the fourth- and fifth-highest priorities for Millennials, with outside space coming in sixth. In the larger cohorts of Generation X and Baby Boomers, both groups put outside space in second place of priorities, with Gen X putting number of bedrooms in third place, while indoor parking was thirdmost important to Boomers. Gen X filled out its top five with proximity to work and storage space, while Boomers’ fourth- and fifth-ranked concerns were storage space and the reputation of the developer or management. Chris Fair, president and CEO of Resonance, told the UDI audience when presenting the report, “Private outdoor space isn’t nearly as important for Millennials than it is for Gen-Xers and Boomers… whereas Millennials prioritize proximity to work. And Boomers, while
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they love their car, were also the strongest in favour of walking distance to amenities, which ranked lower for Gen-Xers and Millennials.”
or move to a new area. The latter results hit headlines recently, with some media outlets reporting that there could be a disastrous “exodus” of management-age Vancouver residents, as 40 per cent of Metro Vancouver-based Gen-Xers told Insights West that they were considering selling up and moving to a new area. To download the full Resonance report, go to resonanceco.com/reports/ future-of-bc-housing
Trade-Offs and Sell-Ups The report also identifies “nice-tohave” factors and possible trade-offs, such as whether respondents would live in a smaller home in order to be closer to work, as well as whether respondents are expecting to stay in their current location MOST IMPORTANT HOME FEATURES Cost of housing Private outdoor space Number of bedrooms Overall square footage size Storage space Walking distance to shopping/dining/entertainment Garage/indoor parking Pet friendly Reputation of developer/building management Access to public transit Proximity to work Sustainabily/energyefficiency ratings Design/Interior design
20%
20%
27%
19%
16%
15%
15%
18%
13%
14%
24%
14%
20%
14%
15%
13%
15%
13%
17%
14%
14% 10% 9%
49%
13%
47%
16%
46%
21%
46% 44% 42%
21%
10 – Extremely Important
48%
19%
18%
14% 12%
51% 49%
18% 10%
25%
52%
23%
15%
80%
55%
24%
15%
16% 65%
8 Base: all respondents (n=1,7444) Q30. On a scale of 1-10, how important are each of the following features in your decision to purchase or rent a new home?
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9
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