15631026530 patricia marott blue man

Barbara, Sophia, Patricia og Justyna 29-02-2016 Studieretningsdag, Gruppe 13

”Blue Man”: Illum, Copenhagen, 29/02-2016.

Stereotypes – True or False?

The Blue Man was found in Illum, drinking a

type of person. Out of all the pictures we

cup of coffee at Original Coffee whilst

took, this one appealed the most to the chosen

working. He was sitting alone, concentrating

category.

on his work on the top floor of the mall. It was late noon, and there was a quiet and calm atmosphere

–

suitable

for

working

or

studying.

The blue category in the Minerva Model describes the modern and materialistic person, which is typically a business-minded man in his thirties, with a job in the private sector.

We chose this photo, because it is quite

This type of person is also known for having a

simple, yet it says a lot about this specific

good education, and therefore a high income

1

as well as prestige, which can lead to higher

since we do not know the man, these are only

consumer spending. These values and factors

speculations.

can be seen on the man’s appearance – he wears expensive and fashionable clothes, and he owns the newest MacBook and iPhone. He has also chosen to spend his money on two expensive cups of coffee. This specific coffee shop is a high end and prestige full café in the exclusive shopping mall, Illum, located in inner Copenhagen.

Andreas Bro talked a lot about press photos being spontaneous, and that catching a certain moment is all about luck. He told us, that press photographers do have an idea of what the picture should be about, but they do not have a setup. We too did not have an idea for a setup when we went out to take the picture, but we did have a plan as where to search for

When we asked the man to take a picture of

stereotypes. We decided that we wanted to

him, he immediately said yes. This shows that

find the blue stereotype – the modern and

he is a confident and does not mind being the

materialistic person. Since over half of the

center of attention.

Copenhagen people is that we decided to go

The picture is taken in the moment. It shows a certain atmosphere, and it expresses the

to one of Copenhagen’s fanciest and exclusive coffee shops and ended at Original Coffee.

calmness of the place. The photo could work

It could have been a good idea to interview

as a portrait for this man, for example if he

him, and ask him a few questions, so we

was the owner of Original Coffee. If so, the

could confirm our statements. Even though he

picture would match well with an interview

looks like a certain type, he might be different

for a newspaper, blog or similar. However,

from what we assumed.