Barbara, Sophia, Patricia og Justyna 29-02-2016 Studieretningsdag, Gruppe 13
”Blue Man”: Illum, Copenhagen, 29/02-2016.
Stereotypes – True or False?
The Blue Man was found in Illum, drinking a
type of person. Out of all the pictures we
cup of coffee at Original Coffee whilst
took, this one appealed the most to the chosen
working. He was sitting alone, concentrating
category.
on his work on the top floor of the mall. It was late noon, and there was a quiet and calm atmosphere
–
suitable
for
working
or
studying.
The blue category in the Minerva Model describes the modern and materialistic person, which is typically a business-minded man in his thirties, with a job in the private sector.
We chose this photo, because it is quite
This type of person is also known for having a
simple, yet it says a lot about this specific
good education, and therefore a high income
1
as well as prestige, which can lead to higher
since we do not know the man, these are only
consumer spending. These values and factors
speculations.
can be seen on the man’s appearance – he wears expensive and fashionable clothes, and he owns the newest MacBook and iPhone. He has also chosen to spend his money on two expensive cups of coffee. This specific coffee shop is a high end and prestige full café in the exclusive shopping mall, Illum, located in inner Copenhagen.
Andreas Bro talked a lot about press photos being spontaneous, and that catching a certain moment is all about luck. He told us, that press photographers do have an idea of what the picture should be about, but they do not have a setup. We too did not have an idea for a setup when we went out to take the picture, but we did have a plan as where to search for
When we asked the man to take a picture of
stereotypes. We decided that we wanted to
him, he immediately said yes. This shows that
find the blue stereotype – the modern and
he is a confident and does not mind being the
materialistic person. Since over half of the
center of attention.
Copenhagen people is that we decided to go
The picture is taken in the moment. It shows a certain atmosphere, and it expresses the
to one of Copenhagen’s fanciest and exclusive coffee shops and ended at Original Coffee.
calmness of the place. The photo could work
It could have been a good idea to interview
as a portrait for this man, for example if he
him, and ask him a few questions, so we
was the owner of Original Coffee. If so, the
could confirm our statements. Even though he
picture would match well with an interview
looks like a certain type, he might be different
for a newspaper, blog or similar. However,
from what we assumed.