Gefion Gymnasium
Group 14
February 29th 2016
Stereotypes - True or False? In the centre of Copenhagen lies a mall called Illum.
If we were to fit her into the Minerva model, we
In the Marc Jacobs make-up section, a woman is
would, based on her looks, assume that she fit into
getting her make-up done by an employee. At first
the green group, and thereby be in between the
glance she does not appear to be the type of woman
idealistic and modern category. Her values would,
who would be found in a make-up chair at Marc
according to the model, be individuality, political
Jacobs’.
environmental orientation and gender equality.
Her appearance is alternative. Her army jacket, side-
cut, mohawk and fake fur crashes with the typical
Press photo-wise it fits well, because the lights in the
Illum-costumer stereotype. Just like her style is
picture draws attention to the mirror reflection, and
atypical for a woman her age. She is a mix of “tough
thereby the woman, who is also in the foreground of
woman” and “make-up doll”. That is why we chose
the picture – it connects the foreground and the
this photo.
background. It gives the photo insight.