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SOCIAL MEDIA
This are social media content designs I have created for various purposes, ranging from branding to promotions. Each design is crafted to capture the audience’s attention, strengthen brand identity, and effectively deliver messages through creative and relevant visuals.
HAPPYFIT
Developed engaging social media posts for 'Happy Fit,' a brand offering eco-friendly yoga mats known for their high quality and vibrant designs. The project involved designing Instagram content using tools like Adobe Photoshop and Adobe Illustrator. From photo editing to graphic layout, I ensured every visual element aligned with the brand’s aesthetic. The goal was to create visually appealing posts that effectively communicated the product's unique features, promoting 'Happy Fit' to a broader audience.
WONDERBRUSH
Designed a captivating social media post for the beauty product 'Wonder Brush by Medal,' a versatile beauty comb available in various types and vibrant colors. The primary aim was to promote the product effectively on Instagram. The design process encompassed a range of tasks, including photo cutting, meticulous photo editing, and laying out the design elements using Adobe Photoshop and Adobe Illustrator.
By carefully curating the visuals and aligning them with the brand’s identity, I aimed to create an eyecatching post that resonates with beauty enthusiasts and encourages them to explore the diverse offerings of 'Wonder Brush.'
WELLNESS COTTON
Created a captivating Instagram post for ‘Wellness Cotton,’ a premium beauty product made from highquality cotton that is gentle and safe for the skin.
The aim was to effectively promote the product to consumers on social media. This involved a comprehensive design process, including detailed photo editing and graphic layout using Adobe Photoshop. By showcasing the unique features and benefits of ‘Wellness Cotton,’
I sought to craft a visually appealing post that not only attracts attention but also educates potential customers on the advantages of incorporating this product into their beauty regimen.
GUE BERANI
Created engaging content designs for Instagram for 'Gue Berani,' a digital platform that provides vital information about HIV and STIs.
My work involved developing visually appealing designs for both the feed (from single posts to carousel posts and reels) and Instagram Stories, ensuring alignment with the existing branding while enhancing its overall impact. The design process utilized various media and software, including CapCut for video production, in addition to Adobe products.
TAdditionally, I designed a logo for 'Gue Berani's' podcast titled 'Berani Berbicara' and created campaign content for 'Berani Bersama. Through this work, I aimed to raise awareness and foster a supportive community around crucial health topics. By crafting informative and visually striking content, I sought to meaningfully engage the audience, encouraging conversations about sexual health and breaking the stigma surrounding HIV and STIs.
TEST JKT
Designed content for Instagram posts for testJKT, a digital platform that provides essential information on HIV testing, sexual health, and access to PrEP. My responsibilities included creating engaging designs for the feed, Instagram Stories, and Reels.
The content creation process involved utilizing a variety of media and software, from graphic asset libraries to Adobe applications and CapCut for video editing.
Through these designs, I aimed to not only inform the audience about vital health topics but also to create a visually appealing experience that encourages interaction and awareness. By delivering well-crafted and informative content, I sought to empower individuals to take charge of their sexual health and to break down barriers surrounding conversations about HIV and PrEP access.
LOGO& BRANDING
Here is a portfolio of logos and branding designs I have worked on, showcasing a variety of creative concepts tailored to meet client needs. Each project includes detailed information about the design process, inspiration, and the visual elements used to represent the brand effectively.
The upper part of the logo is a simplified visual represent a slice of bread, and the wavy lines below symbolize the fillings such as vegetables etc.
The word "TOAST" is emphasized by being larger than "Weh" to highlight the product focus (toasted bread). Both words use red to create contrast and establish unity within the product name.
Additionally, the two lines at the bottom part of the logo signify the fast-food nature of the product.
Design logo and rebranding for Destinasi Bandung, a media platform that provide information focusing on tourism and other sections such as culinary, lifestyle, and more in Bandung metropolitan area.
Initially distributed as a printed tabloid and website but now has shifted its primary focus to digital platforms (website and social media).
COCOROT
COCOROT is a cocolateflavored iced drink product that accompanied by bread as a complement. The name itself is an acronym for “Coklat Cocol Roti,” which translates to “Chocolate Dipped Bread,” describing the way the product is enjoyed—by dipping bread into the chocolate iced drink.
The logo features a combination of brown and orange accents to represent the product itself. Certain letters are enlarged, not only to highlight the name and its pronunciation but also to emphasize that the product name is an acronym for “Coklat Cocol Roti.”
The letter “R” is designed with a simplified bread shape, while the lines beneath the letters “O” accentuate the idea of bread being dipped into the chocolate iced drink.
OTHERLOGOWORKS
These are a variety logos I have design such for
DIGITAL ILLUSTRATIONS
This page showcases several digital illustration designs I have created, ranging from book cover illustrations to various other digital artworks. Each piece reflects a unique creative approach, combining detailed research and artistic techniques to meet specific project requirements and deliver visually compelling results.
BOOKCOVER ILLUSTRATIONS
Here are some book cover illustration designs I have worked on. The creation process involves several stages, including reading the book to understand its essence—not just relying on the blurb—so that the visualization accurately represents the book's content and message.
DIGITAL ARTWORKS
In addition to book illustrations, I also create various digital artworks, including portrait illustrations, fanarts, and vectorbased illustrations. These works are versatile and can be applied to various media and specific needs.
LAYOUT DESIGN
These are my portfolio of layout designs, which includes various works for both print (magazines, books, posters, banners, infographics, packaging, etc.) and digital purposes (web banners, digital posters, and more). Each layout is designed to balance aesthetics and functionality, ensuring clear communication of information while maintaining visual appeal across different mediums.
