&Branding

1. Toast Weh

Toast Weh is a toast product, the name itself come from sundanese words ‘Tos Weh’ (That’s Enough) when spoken. The logo concept using a font with flexible line.

The top part of logo representing the bread and ingredients of the toast suc as vegetables and onions, and the two line at the bottom represent that the product is a ‘fast-food’, the orange-brown color representing the toast, green and red represent the ingredients of the toast such as meat, spicy sauce, and vegetables.

Colors

Orangy Red

Grayscale

Simplification of bread and vegetables which is also the main ingredients of the Toast

The typography placed in the middle as a symbol of the toast ingredient which is meat etc including sauce

The two line represent that Toast Weh is a fast food product

#EE4137

RGB: 238, 65, 55

CMYK: 0, 90, 84, 0

Yellowish Orange

#F9AE41

RGB: 249, 174, 65

CMYK: 1, 36, 85, 0

Tealish Green

#3BB44A

RGB: 59, 180, 74

CMYK: 75, 0, 100, 0

2. Destinasi Bandung

Logo design and rebranding of a travel and lifestyle magazine view of destinasibandung.co.id

‘Destinasi Bandung’ that also has a web portal that provides news and information such as traveling, culinary, lifestyle, health, entertainment, etc.

The logo concept is taking shape of ‘location point’ with simplification of ‘Gedung Sate’ building which is the landmark of Bandung, West Java.