3. COCOROT

COCOROT is a drink product and the name itself is an abbreviation from ‘es COklat COcol ROTi

(COCOROT)’ which the words is a combination of Indonesia and Sundanese word that mean ‘bread dipped in a chocolate ice’.

The logo concept of COCOROT using flexible line with the ‘R’ alphabet making form silhouette of a bread shape. The color of the logo is brown represent chocolate and orange represent the color of bread.

Colors

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Espresso

RGB: 96, 49, 17

CMYK: 39, 75, 96, 51

Dark Orange

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RGB: 246, 147, 32

CMYK: 0, 50, 98, 0

The orange line in every vocals represent that the product name is an abbreviation of a sentences I make the ‘R’ like a silhouette or a shape of bread to represent the bread in the product