Proposal issued :
Proposal valid to :
28.04.2017
28.07.2017
SEO & DIGITAL MARKETING
PROJECT PROPOSAL Prepared for : Thomas Andre
Bell SEO Agency Ph : +4584 565 458, Em : belseo.com 78465 road, john streen newyork, ny-56898
INTRODUCTION SEO Rank is pleased to submit a a Search Engine Optimization (SEO) program proposal for Bell SEO Agency. This proposal describes the program elements, services, terms, and schedule for the SEO program. Our Search Engine Optimization methods can make your website appear on the very first page of a search engine’s listings for relevant keywords. As one of the best SEO companies we make the necessary changes to a website in order to achieve top rankings in all major search engines.
Our team at Search Engine Optimization is a group of highly skilled search engine optimization professionals that have over 10 years of experience. We stay ahead of the trends so that our clients receive optimal results. There is no greater sense of accomplishment than seeing our clients dominate their competition online
SEO PROGRAM There are many facets to SEO, since there are many components to building a stronger on-line presence that allows potential visitors to more easily find your website. The primary focus of SEO is to improve page ranking so your website appears early in search results when users type in certain words, terms, or phrases into a search engine (like Google). Achieving this goal requires several separate, but related activities that we call the SEO Program. This proposal covers a comprehensive SEO program. Some clients may choose to perform some aspects of the program in-house. However, an ineffective or lack of performance in just one area of the program can lead to poor SEO results. Allowing us to manage all phases of the SEO program ensures professional efforts and positive results. Our approach to improving SEO is also a process that takes place over time involving proven practices as well as some trial and error (since the SEO landscape is constantly changing). Simply redesigning the web pages and reworking some content does not guarantee results. That is just the foundation. Truly building SEO power takes an ongoing effort over the course of months.​
SEORank | Proposal for Bell SEO Agency ltd | 01
ABOUT COMPANY
Our company was founded in 2012 with a mission to help clients get new customers everyday. We have achieved impressive search engine rankings and phenomenal traffic inflows for clients from the most diverse range of industries.
WHO WE ARE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
WHAT WE DO Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
WHY WE DO IT Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make.
01 | SEORank | Proposal for Bell SEO Agency ltd
COMPANY CEO
JOHN WILLIAM Chairman / CEO
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset.
SEORank | Proposal for Bell SEO Agency ltd | 01
MEET THE TEAM WHEN A TEAM OUTGROWS INDIVIDUAL PERFORMANCE AND LEARNS TEAM CONFIDENCE, EXCELLENCE BECOMES A REALITY.
John Harrie Instructor
Communication Management
Lorem Ipsum is simply dummy text of the printing and type setting.
Understanding Skill
Michale Anderson Sara Luck
Jacken Jones
SEO Specialist
Marketing Specialist
Affiliate Expert
Lorem Ipsum is simply
Lorem Ipsum is simply
Lorem Ipsum is simply
dummy text of the printing and
dummy text of the printing and
dummy text of the printing and
type setting industry.
type setting industry.
type setting industry.
01 | SEORank | Proposal for Bell SEO Agency ltd
MAIN SERVICES SEO / $50.00 hr
process of affecting the visibility of a website
Lorem Ipsum is simply dummy text of the printing and typesetting industry lorem Ipsum has been the industry’s standard dummy text ever since the 1500.
Content Marketing / $35.00 hr Use creative content to boost rankings
Lorem Ipsum is simply dummy text of the printing and typesetting industry lorem Ipsum has been the industry’s standard dummy text ever since the 1500.
Email Marketing / $85.00 hr
It involves using email to send advertisements
Lorem Ipsum is simply dummy text of the printing and typesetting industry lorem Ipsum has been the industry’s standard dummy text ever since the 1500.
Social Marketing / $22.00 hr refers to the process of gaining traffic
Lorem Ipsum is simply dummy text of the printing and typesetting industry lorem Ipsum has been the industry’s standard dummy text ever since the 1500.
SEORank | Proposal for Bell SEO Agency ltd | 01
SERVICE DETAILS STRONG PERFORMANCE DOESN’T HAPPEN BY ACCIDENT. IT’S THE RESULT OF HAVING A TALENTED TEAM OF BUSINESS-MINDED MARKETERS WHO ARE DEDICATED TO YOUR SUCCESS
Search Engine Optimization
Social Marketing
eCommerce Solution
Youtube Marketing
Email Marketing
Inbound Marketing
Content Marketing
Conversion Rate Optimization
Paid Marketing
Link & Authority
Strategy & Management
Display Avdertising
01 | SEORank | Proposal for Bell SEO Agency ltd
Link Building
Analytics & Insight
CASE STUDY
WE OFFER
DIGITAL MARKETING AND SEO
The approach an SEO company takes should depend heavily on the client’s needs and niche.
Project Highlights
76% increase in traffic Local optimization included new listings, citation clean up, an JSON-LD schema implementation, pulling in more than 1500 viable local leads Advanced, white hat link and signal building strategies Multiple campaigns designed to specifically highlight locality and experiential strength Internal link and structure redesign for maximum effectiveness
SEORank | Proposal for Bell SEO Agency ltd | 01
Planning & Strategy Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team of the family-owned empire in order to do that. Having their input as to who their target audience was and our expertise on how to reach them translated into a 300% increase in leads.
Post Launch Our previous 6 months of effort had provided us with an amazing custom framework to use, however, there was still much work to be done. Semantically, everything was exactly where it needed to be, however, content for over 50,000 products needed to be improved, custom title tags and descriptions needed to be written, and internal linking needed to be tightened up.
Continued Optimization After exhaustive keyword research based around the brand, the website was optimized with the most effective title tags, meta descriptions, topical content, and a strong internal link structure. Local listings and relevant location specific content were paramount in highlighting services and proximity. The company began to thrive immediately.
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PROJECT SUMMARY
The Challenge Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team of the family-owned empire in order to do that. Having their input as to who their target audience was and our expertise on how to reach them translated into a 300% increase in leads.
The Solution Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team of the family-owned empire in order to do that. Having their input as to who their target audience was and our expertise on how to reach them translated into a 300% increase in leads.
The Results Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team of the family-owned empire in order to do that.
SEORank | Proposal for Bell SEO Agency ltd | 01
Recommendation Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team.
Goals & Objectives Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team.
Seo Audit Organized Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team.
Audit & Finalize Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing brand instead of trying to change it. We worked closely with the core team.
01 | SEORank | Proposal for Bell SEO Agency ltd
PROJECT TIMELINE 1st Week
2nd Week
Review Planning & Strategy Concept Design Initial Website Development Initial Analytics ReviewTraining On-Going Review, Improvements & Updates Final Demonstration and Acceptance
Review Planning & Strategy Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing.
Concept Design Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing.
Initial Website Development Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing.
SEORank | Proposal for Bell SEO Agency ltd | 01
3rd Week
4th Week
5th Week
Initial Analytics Review / Training Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing.
On-Going Review, Improvement Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing.
Final Demonstration & Acceptance Because the company had such a long history and happy, loyal clients, it was very important to build the marketing and SEO strategy on the existing.
01 | SEORank | Proposal for Bell SEO Agency ltd
PRICING & ESTIMATE​
Title/Description
Cost / Unit
Qty
Subtotal
Content Manager
$25.00/hr
40
$1,000.00
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium.
Web Designer
$50.00/hr
120
$6,000.00
Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser.
SEO Project Manager
$50.00/hr
50
$2,500.00
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium.
Monthly Tech Support (Optional)
$1,000.00/month
8
$8,000.00
Monthly tech support is recommended and gives you access to daily phone support and training.
SEORank | Proposal for Bell SEO Agency ltd | 01
GOALS & OBJECTIVES Goal 01 Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley.
Goal 01 Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley.
Objectives Objective 01 : Lorem Ipsum is simply dummy text of the printing and typesetting industry Objective 02 : industry’s standard dummy text ever since the 1500s, when an unknown printer took. Objective 03 : scrambled it to make a type specimen book. It has survived not only five centuries.
The Goal Lorem Ipsum is simply dummy text of the printing and typesetting industry. Ipsum has been the industry’s standard ever
The Results Lorem Ipsum is simply dummy text of the printing and typesetting industry. has been the industry’s standard dummy text ever since the 1500s, when an unknown.
What We Learned Lorem Ipsum is simply dummy text of the printing and typesetting industry. been the industry’s standard dummy.
01 | SEORank | Proposal for Bell SEO Agency ltd
PROJECT OFFER
Ranking Promise
Keyword Research
URLs Optimised
Content Research
Link Building Audit
Blog Content Per Month
Infographic Marketing
Guest Posting
Analytics Dashboard
SEORank | Proposal for Bell SEO Agency ltd | 01
Elite
Premium
Basic
Fastest Result
Most Popular Plan
For Small Business
4999
$
1999
$
/mo
599
$
/mo
/mo
FREE
FREE
FREE
560
400
250
8
5
3
Within 3 Months
4-5 Months
01 | SEORank | Proposal for Bell SEO Agency ltd
6-8 Months
ACCEPTANCE PROJECT DETAILS Client : Bell SEO Ltd.
Project : SEO Rank Website SEO
Contact : 123 main street, john road, ny 5682
Project No #656 544 62
Date : April 28, 2017
Refference Proposal Date : July 20, 2017
Proposal and Terms of Agreement Accepted by Company By my signature, I Accept all details listed in this comprehensive proposal and agree to pay the amount estimated for SEO (search engine optimization) and digital marketing costs.
Client Signature
Print Name / Title
Date
To Officially begin the project, please send a signed copy of this agreement along with the outlined down payment.
Method of Payment Check Credit Card PayPal
SEORank | Proposal for Bell SEO Agency ltd | 01
CONTRACT Bell SEO Ltd. 123 main street, john road, newyork, ny 5682 Project : SEO Rank Website SEO Project No #656 544 62
Contract Total Cost
:
$00.00
Deposit Amount
:
$00.00
Remaining Balance
:
$00.00
Proposal and Terms of Agreement Accepted by Company By my signature, I Accept all details listed in this comprehensive proposal and agree to pay the amount estimated for SEO (search engine optimization) and digital marketing costs.
Client Signature
Print Name / Title
Date
THANK YOU FOR YOUR BUSINESS Payment may be remitted via PayPal, Bank Transfer or Check made out to SEO Bell Ltd. Payment is due within 30 days from the date of this invoice, late payments are subject to a 5% late charge.
01 | SEORank | Proposal for Bell SEO Agency ltd
COMPLETION Bell SEO Ltd. 123 main street, john road, newyork, ny 5682 Project : SEO Rank Website SEO Project No #656 544 62
Project Completed In signing this document, I confirm that SEO Rank has completed work on the SEO (search engine optimization) project as outlined in the contract agreement dated april 28, 2017. Final deliverable are accurate and complete and contain no type, design, error or incorrect information.
Client Signature
Print Name / Title
Date
THANK YOU FOR YOUR BUSINESS Payment may be remitted via PayPal, Bank Transfer or Check made out to SEO Bell Ltd. Payment is due within 30 days from the date of this invoice, late payments are subject to a 5% late charge.
SEORank | Proposal for Bell SEO Agency ltd | 01
INVOICE Bell SEO Ltd.
Date : April 28, 2017 Status : Pending
123 main street, john road, newyork, ny 5682 Project : SEO Rank Website SEO Project No #656 544 62
Item Description
Unit Price
Qty
Price
Content Marketing
$50.00/hr
12
$600.00
$45.00/hr
2
$90.00
$60.00/hr
25
$1,500.00
Lorem Ipsum is simply dummy text of print.
E-Mail Marketing Lorem Ipsum is simply dummy text of print.
Social Media Marketing Lorem Ipsum is simply dummy text of print.
Subtotal : $2,190.00 Taxes
: $250.00
Total
: $2,440.00
THANK YOU FOR YOUR BUSINESS Payment may be remitted via PayPal, Bank Transfer or Check made out to SEO Bell Ltd. Payment is due within 30 days from the date of this invoice, late payments are subject to a 5% late charge.
01 | SEORank | Proposal for Bell SEO Agency ltd
TERMS & AGREEMENT Search Engine Optimization (SEO) Service Agreement This agreement is hereby entered into between John Harrie, SeoRank and Bell Seo Ltd hereinafter referred to as “Prince Lee”) on April 28, 2017
Representations and Warranties SeoRank agrees to provide Client with Search Engine Optimization and Reporting Services (hereinafter referred to as “SEO”) as described in this agreement for the period of [Insert duration of the whole project in months] which starts on the [Insert the date of the start of the work]. We are authorized to use the specific keywords and/or phrases for developing and improving the ranking of the Client’s site(s), [Insert Client’s website address here] in the search engines (Google, Yahoo and Bing).
Definitions To bring clarity into this contract, we are going to define some SEO terms/jargons which we have used in the contract. Our goal is to develop a contract in plain English which is mutually understood by all the parties entering into the contract and which minimizes erroneous beliefs.
Terms of this Agreement The term of this agreement shall be efective for 30 days after submission to the client. In the event this agreement is not executed by client within the time identified, the agreement, together with any related terms and condition and deliverables, may be subject to cancellation, amendement, change or subsituation.
Fees and Charges In consideration of the services to be performed by designer, client shall pay to designer fees in the amount and according to the payment schedule set forth in the proposal, and all applicable sales, use or value added taxes, even if calculated or assessed subsequent to the payment schedule.
SEORank | Proposal for Bell SEO Agency ltd | 01
Deliverables
SEO Rank is committed to provide following deliverables :
01. Website Audit Report Review of the competitiveness of the client’s industry and the targeted keywords. Review of the current ranking potential of the client’s site and back link profile analysis. Review of issues related to website usability, website credibility, websites accessibility, user engagement, legal issues and suggestions regarding how to fix them. Recommendations for avoiding/fixing negative SEO issues (keyword stuffing, duplicate contents, URL canonicalization, hidden text, hidden links, sneaky redirects, keywords cannibalization etc) Recommendations regarding content development. What type of contents and contents categories can attract additional traffic and links and can help in improving conversions (goals). Suggestions regarding link building- From where and how you can acquire/request/buy links. Review of the client’s site traffic – how visitors find your website, where they come from and how they use it. How keywords and advertising campaigns are performing. How the site is performing in comparison to hundreds of other sites in the comparable industries.
02. Competitive Analysis Report It provides vital information regarding competitors like who are your competitors, which keywords they are targeting, what are they doing to attract traffic and links. From where they have got their back links. We also determine the current ranking potential of your competitors in search engines and help in establishing KPIs.
03. Keyword Research Report It provides list of keywords that can bring highest volume of relevant traffic to the website along with their search volume. It also provides suggestions regarding how keywords should be used on site to attract additional traffic.
01 | SEORank | Proposal for Bell SEO Agency ltd
04. Website Optimization We try to fix all the issues we have identified during website audit, so that the website works for the client’s business and is able to convert relevant traffic into sales or leads.
05. On-page optimization We modify the title tags, meta tags, contents, HTML code, naming conventions and other on-page factors of client’s website to make it relevant to search engines (Google, Yahoo and Bing) for targeted keywords. We do keywords positioning/placement to attract additional traffic to the site.
06. Link Building We acquire/request/buy links from vast array of websites to improve the ranking potential of your website in search engines and to rank for targeted keyword phrases.
07. Link Bait/Viral Content Development We develop and promote contents (press releases, articles, blogs, link baits etc) which help in getting additional traffic and links to your site and also helps in improving the conversion rate.
08. Social Media Optimization We develop methods to generate publicity through social media like blogs, forums, social networking sites (facebook, linked-in, orkut etc), meet-up groups, industry events etc.
09. SEO Analysis We continuously monitor the effectiveness of our SEO campaign and send you traffic and rankings reports on regular basis.
10. SEO Training We provide seo training through phone/online consultation or on-site consultation (visiting client’s premises) or both. In this training you will learn the basics of search engine optimization, how search engine works, what are Google webmaster guidelines and why they are important. You will also learn how to interpret the Google analytics data, how to conduct usability test, how to attract links, traffic and many more things.
SEORank | Proposal for Bell SEO Agency ltd | 01
Timing & Acceptance Designer shall prioritize performance of the services as may be necessary or as agreed upon by the parties, and will undertake commercially reasonable efforts to perform the services. Client agrees to review Deliverables within the time identified for such reviews and to promotly either, approve and accept the deliverables (which will then become the final deliverables) or provide written comments and/or corrections sufficient to identify the client’s concern, objections or corrections to designer, Within five (5) business days of receipt of each deliverable, the client shall notify designer of any failure of such deliverable to comply with the specifications as agreed upon by the parties or of any other objections, corrections, changes or amendments client wishes made to such deliverable. Any such written notice or electronic mail shall be sufficient to identify with clairity any objection, correction or changes or amendment, and deigner shall undertake to make the same in a commercially timely manner, Any and all objections, corrections, changes or amendments shall be subject to the terms and conditions of this agreement. In the absence of such written notice or electronic mail from client within said stated time period, the deliverable shall be deemed accepted.
Changes General Changes : Unless otherwise outlined in the proposal, client shall pay additional charges for changes requested by client which are outside the scope of the services, at SEORank standard hourly rate of $50 per hour. Such charges shall be in additional to all other amounts payable under the proposal, despite any maximum budget, contract price or final price identified there in SEO Rank may extend or modify any delivery schedule or deadlines in the proposal and deliverables as may be required by such changes. Substantial Changes : If client requests or instructs changes that amout to a revision in or near excess of fifteen percent (15% of the time required to produce the deliverables, and or the value or scope of the service SEO Rank shall be entitled to submit a new and separate proposal to client for written approval. Work shall not being on the revised services until a fully signed revised proposal and, if required, any addional retainer fees are received by SEO Rank.
Copyright and Ownership Original Material : The client affirms that to the best of its knowledge all materials furnished and used are its own original material or material which they have obtained the copywrite to use for the purpose of this agreement. Written copies of copyright clearances may be required by the SEO Rank. All deliverables produced for ths project and any subsequent projects during the term of this agreement, shall be the exclusive property of the SEO Rank and Bell SEO Ltd. agrees that the client shall be the copyright owner of the “work for hire� produced under this contract.
01 | SEORank | Proposal for Bell SEO Agency ltd
OUR CLIENTS
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SEORank | Proposal for Bell SEO Agency ltd | 01
TESTIMONIALS
John Harrie
John Harrie
Co-Founder / Company inch.
Co-Founder / Company inch.
Lorem Ipsum is simply dummy text of
Lorem Ipsum is simply dummy text of
the printing and typesetting industry
the printing and typesetting industry
lorem Ipsum has been.
lorem Ipsum has been.
when an unknown printer took a galley
when an unknown printer took a galley
of type and scrambled it to make.
of type and scrambled it to make.
John Harrie
John Harrie
Co-Founder / Company inch.
Co-Founder / Company inch.
Lorem Ipsum is simply dummy text of
Lorem Ipsum is simply dummy text of
the printing and typesetting industry
the printing and typesetting industry
lorem Ipsum has been.
lorem Ipsum has been.
when an unknown printer took a galley
when an unknown printer took a galley
of type and scrambled it to make.
of type and scrambled it to make.
01 | SEORank | Proposal for Bell SEO Agency ltd
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SEORank | Proposal for Bell SEO Agency ltd | 01
Targetet Misso
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01 | SEORank | Proposal for Bell SEO Agency ltd
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54868 avenue road, john street, hs#456, newyork ny-5689.
yourmail@domain.com +455 54565 4844