2011 RFD-TV The Magazine Media Kit

The Magazine

2011 Advertising Rates and Specifications Equine

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Agricult ur e

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Mu sic & E n t e r t ainm e n t

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Rur al Lif e s t yl e

Advertising Rates

Specifications

Display Ads

The preferred file format is PDF. Files must be composite CMYK and have all fonts and images embedded. Any layers and transparencies should be flattened. All color management and OPI comments should not be included and PDFs should be untrapped. PDF files must be written from distilled postscript files and not directly out of the native application (like Quark Xpress or Adobe InDesign). PDFs that are written directly from an application rather than distilled are much more unstable and may cause unpredictable results.

Size

Rate

Full Page . . . . . . . . . . . . . . . . . . . . . . . . $5,200

Full Page Spread . . . . . . . . . . . . . . . . . . . . $9,900

Half Page . . . . . . . . . . . . . . . . . . . . . . . . $2,900

Half Page Spread . . . . . . . . . . . . . . . . . . . . $5,500

2/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . $3,900

1/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . $2,250

1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . $1,750

Display-Preferred Placements

Cover 2 . . . . . . . . . . . . . . . . . . . . . . . . . $6,400

Cover 4 . . . . . . . . . . . . . . . . . . . . . . . . . $6,700

Any special placement request, surcharge 10%

Inserts Rates and specifications for a variety of preprinted inserts are available upon request. Inserts must be approved two weeks prior to advertising close dates and are subject to availability in that issue. Please submit inserts prior to printing for approval and additional charges.

Bleed No charge.

Frequency The frequency discount is determined by the number of ads run throughout a 12-month period. The protector ad must be of like-size or larger.

2X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4% 4X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6% 6X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8%

Agency Discount . . . . . . . . . . . . . . . . . . . . . . . . 15%

Contact Information

Send all advertising orders and ad materials with copy of insertion order to:

RFD-TV Corporate Office 1 Valmont Plaza, 4th Floor Omaha, NE 68154 Patty O’Bryan (402) 779-8103 patty@rfdtv.com

PDF files under 300 dpi and created for Web and For Position Only (FPO) work are not high resolution and are not acceptable.

Ads must be set up for 4-color process printing. All images must be set to CMYK and at a high resolution (300 dpi for CMYK and grayscale images and 600 dpi for line art). Images should be placed at 100% to ensure better reproduction. All colors must be in CMYK format: no RGB, Pantones or spot colors. Any ad’s non-compliant colors will be converted to CMYK, and color accuracy cannot be guaranteed.

A high-end digital color proof is required for all 4-color ads. The proof must meet Specifications Web Offset Publications (SWOP) standards for a color-managed and maintained calibrated proofing system and must be printed from the supplied file. Acceptable proofs include contract-quality Kodak, Iris, Veris, Matchprint or Chromalin proofs. A laser is required for all black and white (B/W) ads. All proofs must be provided at 100%, with trim and bleed marks indicated where applicable. For more information on SWOP approved proofing systems visit www.swop.org.

Line screen: 133 Total dot-density should not exceed 300% in four colors.

Two-color dot density should not exceed 180%, with one-color solid.

SWOP standards apply.

RFD-TV The Magazine assumes no liability for errors or color variations between the digital file and the printed image if: 1) a high-end proof is not provided; 2) the file must be converted to CMYK; or 3) any of the published digital specifications are not met. The advertiser or authorized agency is responsible for providing materials meeting RFD-TV The Magazine specifications. RFD-TV The Magazine is not responsible for making corrections to supplied materials.

Materials will be stored for 6 months and then destroyed unless otherwise advised in writing by advertiser or agency. Discs will not be returned unless otherwise requested in writing.

Editorial Calendar Issue Date

Theme

January/February Events March/April Rural Tourism (Branson, MO) May/June Landscape July/August Viewers Survey September/October Rural Youth November/December Anniversary Issue

Mechanical Requirements Non-Bleed Display Advertising

Width

Depth

2 Page Spread 1/2 Page Spread Full Page 2/3 Page (vertical) 2/3 Page (horizontal) 1/2 Page (vertical) 1/2 Page (horizontal) 1/2 page (island) 1/3 Page (vertical) 1/3 Page (horizontal) 1/4 Page

15” 15” 7.25” 4.75” 7.25” 3.562” 7.25” 4.75” 2.4” 7.25” 3.625”

10.375” 5.125” 10.375” 10.375” 6.75” 10.375” 5.125” 6.75” 10.375” 3.45” 5.125”

Bleed Display Advertising

Width

Depth

2 Page Spread 1/2 Page Spread Full Page 2/3 Page (vertical) 2/3 Page (horizontal) 1/2 Page (vertical) 1/2 Page (horizontal) 1/2 page (island) 1/3 Page (vertical) 1/3 Page (horizontal)

16.25” 16.25” 8.25” 5.125” 8.25” 3.937” 8.25” 5.125” 2.775” 8.25”

11.25” 5.5” 11.125” 11.125” 7.375” 11.125” 5.5” 7.375” 11.125” 4.95”

• Publication trim size 8” x 10 7/8” • Publication printed offset.

• Special positions other than inside front, inside back and back covers are not guaranteed.

Closing and Material Deadlines Published bi-monthly (six issues per year). Publication mailed middle of the month preceding issue date.

Advertising Closing Materials Due Nov 6, 2011 Jan 7, 2011 March 5, 2011 May 7, 2011 July 9, 2011 Sept 8, 2011

1/2 Page Spread

Full Page

1/2 Page (vert)

2/3 Page (vert)

2/3 Page (horizontal)

1/2 Page (horizontal)

1/2 Page (island)

1/3 Page (horizontal)

1/4 Page (vert)

General Information

• Binding method: saddle stitched.

January/February March/April May/June July/August September/October November/December

2 Page Spread

1/3 Pg (vert)

Printing Information

Issue Date

Mechanical Examples

Nov 20, 2011 Jan 22, 2011 March 19, 2011 May 21, 2011 July 23, 2011 Sept 17, 2011

• Billing date is issue mailing date.

• Fraudulent or misleading advertising is not accepted.

• Advertising which criticizes competing sales systems is not accepted.

• Tobacco, alcohol or certain health product advertising is not accepted.

• Publisher will label editorial-style copy with the word “Advertisement”.

• All contract advertising will be billed at the rate in effect when contract was initiated.

• It is understood and agreed that all orders must conform with the conditions set forth in this rate card, and that RFD-TV The Magazine reserves the right to eliminate from all orders any clauses which do not comply.

• Orders accepted subject to approval of copy.

• Please DO NOT include show times in your advertisement as shows may be subject to time changes or cancellations.

About

Our Brands The Magazine

Now in its 8th year of publication, RFD-TV The Magazine has proven to be a valuable companion to Rural America’s Most Important Network. Over 166,000 have subscribed, illustrating that RFD-TV The Magazine delivers.

Magazine Features • Daily RFD-TV program schedule • Detailed content information for each program • Stories about individual programs • Rural lifestyle features • Special program announcements • Superior Livestock Auction schedule

Circulation Charter of Circulation: RFD-TV The Magazine is delivered bi-monthly (six issues per year) to an audience of loyal RFD-TV rural television network viewers. In each issue RFD-TV The Magazine covers personalities, new shows and program information for the targeted rural audience of farmers, ranchers, rural life-stylists, country homes, acreages and horse owners.

• Locality of circulation: National • Viewed by over 175,000 of RFD-TV’s most loyal and avid viewers • 5,000 magazines handed out at major industry trade shows across the country

The Theatre

www.rfdtv.com

• Subscription price: $30.00 for 1 year

Rural Media Group, Inc. 1 Valmont Plaza, 4th Floor Omaha, NE 68154

Reader Demographics Where Do They Live?

What Are They Looking To Buy?

Country Home . . . . . . . . 33% Farm . . . . . . . . . . . . . 27% Small Town . . . . . . . . . . 19% Ranch . . . . . . . . . . . . . .9% Urban . . . . . . . . . . . . . .1%

Animal Health . . . . . . . . . 36% Chemical/Fertilizers . . . . . . 32% Feed . . . . . . . . . . . . . 32% Equine Tack/Equipment . . . . 27% Seed . . . . . . . . . . . . . 27%

What Vehicle Are They Looking To Purchase?

83% Own Land. How Much Land Do They Own?

Pickup Truck . . . . . . . . . 67% Small Tractor . . . . . . . . . 50% ATV . . . . . . . . . . . . . . 26% Large Tractor . . . . . . . . . 26% SUV . . . . . . . . . . . . . . 24%

<10 Acres . . . . . . . . . . . 31% 10-99 Acres . . . . . . . . . . 28% 100-249 Acres . . . . . . . . 10% 250+ Acres . . . . . . . . . . 15%

Phone: (402) 289-2085 Fax: (402) 289-0192

Network Operations 3201 Dickerson Pike Nashville, TN 37207 Phone: (615) 227-9292 Fax: (615) 227-2190

Multi-Year Agreements In Place With All Major DBS/Cable Distributors