RFD-TV Research Media Kit

High Rankings vs The Competition

Adults 50+ (Audience Composition)

C & D County (Audience Composition)

Time Spent Viewing (Adults 50+) Nielsen Media Research, 2010 - 2011

High Rankings vs The Competition

Farmer & Rancher Viewership Prime-time (Audience Composition)

Distribution Growth (Percent Gain ‘10 vs ’09)

Nielsen Media Research, 2010 - 2011

Weekly Audience Growth Since 2007

Adults 18+ 14,000,000

13,215,000

12,000,000

11,746,476

10,000,000 8,000,000

11,211,200

+74%

9,472,000

Increase

7,611,660

6,000,000 4,000,000 2,000,000 0

Jan 07 Jan 08

Jan 09

Jan 10

Jan 11

Aggregate Weekly Viewership Average, Nielsen Media Research [January 2011 = week ending 1.2.11]

Viewer Profile

RFD-TV Viewers

Own Their Home

Audience Growth Adults 50+

(August 2010 vs April 2009)

Nielsen Media Research, 2010 - 2011

Viewer Profile

RFD-TV Viewers

New Vehicle Prospects More Likely To Purchase New Truck Adults 50+

Nielsen Media Research, 2010 - 2011

AgriBusiness Delivering Over Adults Weekly

Nielsen Media Research, 2011

Equine Delivering Over Adults Weekly

Nielsen Media Research, 2011

Rural Lifestyle Delivering Over Adults Weekly

Nielsen Media Research, 2011

Music & Entertainment Delivering Over Adults Weekly

Nielsen Media Research, 2011

0.00

Nielsen Media Research, 2010 - 2011 TRU

FX

WE

NGC

ESPN

Disc Hlth

TBSC

BIO

Disc Espanol

FOOD

TLC

Reg Sports

BET

CNTRC

NICK

HI

FAM

HIST

BBCA

BRVO

HGTV

CHIL

OXYG

AMC

MSNBC

NKTNS

LIF

SYFY

FOXNC

TVL

GSN

SLTH

HLMC

AEN

LMN

TV1

TNT

25.00

ID

HALL

USA

SOAP

Average Minutes

Loyal Viewers

For Adults 50+ Average Length Of Time Spent Viewing

20.00

15.00

10.00

5.00

Growth Outpaces The Competition

+31%

Adults 50+

Since April 2009

+5% FamNet

+1% Speed

Weather

-9%

Hallmark

GAC

-26% -47%

Nielsen Media Research, NPOWER, April 2009 A50+ Impressions compared to August 2010

Beats The Competition In C&D County Viewership 250%

+234%

Skews More Likely C & D County Viewership

200%

150%

+147% +145%

+139%

+135%

100%

+121%

50%

0%

Weather

C & D County Index To Total US

GAC

Speed

Nielsen Media Research, NPOWER, 3Q 2010

Hallmark

Family Net

Likelihood To Reach Truck Owners Delivers Truck Owners With A High Likelihood To Purchase 124

140

123

120

115

111

100

101

80

91

60 40 20 0

Weather Truck Owners Index vs Total US Adults 50+

GAC

Speed

Hallmark

Nielsen Media Research, Prime-time, A50+, September 2010

Family Net

Farmers & Ranchers More Likely To Watch RFD-TV In Prime-time +475%

+295% +243% +147% +93% Speed

Weather

Family Net

Farmers & Ranchers Index To Total US

Nielsen Media Research, 2010 - 2011

GAC

+85%

Hallmark

RFD-TV Broadcasts Reach 63% Of All Farmers & Ranchers

Market Breaks: HOH Farmers, January 2010, Nielsen Media Research

Farmers & Ranchers Viewership Viewership By Daypart 700,000 600,000 500,000 400,000 300,000 200,000 100,000 m 6am-9a m Mon-Fri am-12p 6 ri pm -F Mon 12pm-4 ri m -F n o M 4pm-6p m -F n Mo ri 6pm-8p pm Mon-Fri 8pm-11 n u -12pm Mon-S un 6am pm S ta S 12pm-6 m Sat-Sun 6pm-8p Sat-Sun -6am n 12am Mon-Su

Market Breaks: HOH Farmers (Impressions = Farmers HHs x Farmers A18+), 4Q, Nielsen Media Research

Over 1/3 Of All RFD-TV Viewers Own Horses With Targeted Equine Programming 100 90 80 70 60 50 40 30 20 10 0

31.6% 6+ Horses

28.6% 34.3%

1 Horse

Own Horses Own Horses (Any)

2-5 Horses

39.8%

Number of Horses Owned

Market Breaks: January 2010, Nielsen Media Research

RFD-TV Viewers Own Pets With Targeted Rural Lifestyle Programming 100

29.3%

90 80 70 60 50

3+ Pets

83.8% Own Pets

24.4%

2 Pets 1 Pet

40 30

46.3%

20 10 0

Any Pet

Number of Pets Owned

Market Breaks: January 2010, Nielsen Media Research